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Google Ads Custom Audience Segments

Published on: December 7 2022 by Paid Media Pros

Google Ads Custom Audience Segments are a powerful tool for advertisers looking to reach their target audience with more precision and effectiveness. By creating custom audience segments, advertisers can target their ads to specific groups of users based on their behavior, interests, and demographics. This article will explore the benefits of using custom audience segments and how to create them.

Benefits of using Custom Audience Segments:

1. Increased targeting precision - With custom audience segments, advertisers can target their ads to specific groups of users based on their behavior, interests, and demographics. This allows for more precise targeting and better ad performance.

2. Improved ad relevance - By targeting specific groups of users, advertisers can create ads that are more relevant to their audience. This can result in higher click-through rates and better ad performance.

3. Cost savings - By targeting specific groups of users, advertisers can reduce their ad spend and improve their return on investment. This is because they are only showing their ads to users who are more likely to be interested in their product or service.

Creating Custom Audience Segments:

1. Choose your targeting criteria - To create a custom audience segment, you need to choose the targeting criteria that you want to use. This can include things like behavior, interests, and demographics.

2. Create your audience segment - Once you have chosen your targeting criteria, you can create your custom audience segment. This involves selecting the criteria that you want to use and defining the audience that you want to target.

3. Set your bids and budget - After creating your custom audience segment, you need to set your bids and budget. This involves deciding how much you want to spend on your ads and how much you want to bid for each click.

Google Ads Custom Audience Segments are a powerful tool for advertisers looking to reach their target audience with more precision and effectiveness. By creating custom audience segments, advertisers can target their ads to specific groups of users based on their behavior, interests, and demographics. This allows for more precise targeting, improved ad relevance, and cost savings. To create custom audience segments, advertisers need to choose their targeting criteria, create their audience segment, and set their bids and budget.

Google Ads Custom Audience Segments

How do custom segments work in Google Ads?

What signals does Google use to determine the right audience for custom segments?

What inputs can advertisers use to create their own custom segments?

What are some examples of custom segments that can be created?

How can custom audience segments be added to ad group targeting in Google Ads?

Custom segments in Google Ads combine the previous types of custom audiences, including custom intent and custom affinity audiences, into one type of audience called a custom segment. Google Ads uses three signals to determine the right audience for custom segments, including reach, consideration, and historical performance. Advertisers can use keywords, URLs, and apps as inputs to create their own custom segments. Examples of custom segments that can be created include competitor terms, localized terms, top selling products, and site search queries. Custom audience segments can be added to ad group targeting by selecting them in the audience section and saving the changes.

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