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Google Ads for [Real Estate Agents] Step by Step Tutorial [Part 2 of 3]

Published on: December 6 2022 by Jaime Resendiz

Google Ads for [Real Estate Agents] Step by Step Tutorial [Part 2 of 3]

The above is a brief introduction to Google Ads for [Real Estate Agents] Step by Step Tutorial [Part 2 of 3].

Let's move on to the first section of Google Ads for [Real Estate Agents] Step by Step Tutorial [Part 2 of 3]!

Google Ads for [Real Estate Agents] Step by Step Tutorial [Part 2 of 3]

startTime durationTime text
00:00:09 00:00:14 haiya time to think of real estate
00:00:11 00:00:19 advisors welcome back to video 2 of the
00:00:14 00:00:22 AdWords series so if you have not viewed
00:00:19 00:00:23 the first video in this AdWords series I
00:00:22 00:00:26 highly encourage you to go watch it
00:00:23 00:00:28 after you watch this one we can go back
00:00:26 00:00:31 and take care of that one but certainly
00:00:28 00:00:33 watch the first two before we move on to
00:00:31 00:00:35 the third video in this series so
00:00:33 00:00:39 there's three videos the first video
00:00:35 00:00:41 covered more of a macro level more
00:00:39 00:00:44 strategies various strategies that we're
00:00:41 00:00:47 going to deploy so go and watch that
00:00:44 00:00:48 video in this video we're gonna do a bit
00:00:47 00:00:50 more
00:00:48 00:00:52 prepping before we actually start
00:00:50 00:00:55 creating an ad so we're setting the
00:00:52 00:00:58 foundation not theoretikal foundation
00:00:55 00:01:00 we're actually setting a practikal
00:00:58 00:01:06 foundation that we're going to need in
00:01:00 00:01:08 order to create our AdWords ads so let's
00:01:06 00:01:11 just dig in all right
00:01:08 00:01:13 the first topic or the first item want
00:01:11 00:01:15 to wanted to cover in this in this
00:01:13 00:01:20 partikular video as we're preparing that
00:01:15 00:01:22 foundation is tok about messaging and
00:01:20 00:01:25 what I mean by that is you can either be
00:01:22 00:01:28 a buyer or you can be a seller so you as
00:01:25 00:01:31 an agent or you as an entrepreneur
00:01:28 00:01:34 somebody that provides the service you
00:01:31 00:01:36 want to know your your customer you want
00:01:34 00:01:40 to know your ideal avatar your ideal
00:01:36 00:01:42 client so knowing who you're marketing
00:01:40 00:01:46 to is gonna take is going to help you
00:01:42 00:01:48 out dramatikally so for our purpose and
00:01:46 00:01:52 for this miniseries we're gonna target
00:01:48 00:01:55 our home sellers and our home sellers
00:01:52 00:01:57 can come in various different ways but
00:01:55 00:02:00 that's how we're gonna that's who we are
00:01:57 00:02:02 targeting that's the people that we're
00:02:00 00:02:05 trying to reach to and as we're doing
00:02:02 00:02:09 our research in our keyword in our
00:02:05 00:02:11 keyword search and who we want to place
00:02:09 00:02:11 our ad in front of we're gonna keep that
00:02:11 00:02:13 in mind
00:02:11 00:02:17 and beyond that we
00:02:13 00:02:20 to provide something of value we want to
00:02:17 00:02:24 have a a lead magnet we want to provide
00:02:20 00:02:26 a service that people can that people
00:02:24 00:02:29 can gravitate to so that what that means
00:02:26 00:02:31 is if you want to provide a cma a free
00:02:29 00:02:34 cma which is a comparable comparable
00:02:31 00:02:36 market analysis if you want to provide a
00:02:34 00:02:42 seller cheat sheet if you want to
00:02:36 00:02:44 provide a saved home search which well
00:02:42 00:02:47 your ma on the selling side so you want
00:02:44 00:02:49 to do a home selling guide something of
00:02:47 00:02:53 value and ethical bribe that's gonna
00:02:49 00:02:56 really encourage your audience to act at
00:02:53 00:02:58 the end of the day that action that
00:02:56 00:02:59 you're looking for is them reaching out
00:02:58 00:03:02 to you if they call you directly
00:02:59 00:03:04 fantastik but if not you want them
00:03:02 00:03:08 submitting their information whether
00:03:04 00:03:10 it's an email or a phone number that's
00:03:08 00:03:12 that's all you can ask for so you can
00:03:10 00:03:14 start either the drip campaigns or
00:03:12 00:03:17 calling them directly and doing the
00:03:14 00:03:19 follow-up so know who you're targeting
00:03:17 00:03:21 in our case we're gonna we're gonna
00:03:19 00:03:23 target our sellers and the ethical
00:03:21 00:03:25 bribes that we're gonna offer where it
00:03:23 00:03:28 can offer several actually and that's
00:03:25 00:03:31 what I like about Google Ads which we
00:03:28 00:03:34 can do call Collings
00:03:31 00:03:37 or site links I'm sorry where we provide
00:03:34 00:03:39 different different opportunities
00:03:37 00:03:42 different ethical bribes for somebody to
00:03:39 00:03:44 click through and actually come over to
00:03:42 00:03:47 our landing page or come over to our
00:03:44 00:03:50 website or come over to wherever we're
00:03:47 00:03:52 funneling our traffic to so they can
00:03:50 00:03:55 engage and ultimately be a conversion
00:03:52 00:03:58 for us so you're gonna see me embed a
00:03:55 00:04:03 lot of those ethical bribes for people
00:03:58 00:04:05 to take action the goal is to put the
00:04:03 00:04:08 right message in front of the right
00:04:05 00:04:11 audience and I also want to highlight
00:04:08 00:04:13 the importance for landing pages
00:04:11 00:04:16 specifically with Google Ads
00:04:13 00:04:19 because the budget can go can balloon
00:04:16 00:04:20 very very quickly you may be used to
00:04:19 00:04:24 Facebook Ads
00:04:20 00:04:25 and in general Facebook ads are not as
00:04:24 00:04:26 expensive there's still a little bit
00:04:25 00:04:28 undervalued
00:04:26 00:04:32 they are getting more expensive with a
00:04:28 00:04:36 lot more a lot more marketers a lot more
00:04:32 00:04:38 service providers a lot more stores a
00:04:36 00:04:42 lot more people eyeing or I'm sorry
00:04:38 00:04:46 advertising to your specific avatar that
00:04:42 00:04:48 is driving costs up but in Google Ads
00:04:46 00:04:49 know that it's a little bit more
00:04:48 00:04:51 expensive so it goes back to the
00:04:49 00:04:54 strategies that we discussed in the
00:04:51 00:04:58 first video where it depends on the
00:04:54 00:05:00 keywords that we go after that it's
00:04:58 00:05:03 gonna determine a lot of our budget so
00:05:00 00:05:06 in our strategies just to recap and then
00:05:03 00:05:10 we'll move on the first strategy was the
00:05:06 00:05:13 the big player so the the the big dog
00:05:10 00:05:16 into space somebody that has the budget
00:05:13 00:05:18 that is able to spend the $20 $50 $100
00:05:16 00:05:21 per click then we have the volume
00:05:18 00:05:23 strategy which is more targeting
00:05:21 00:05:26 keywords that aren't vague they're like
00:05:23 00:05:28 real estate just just that those two
00:05:26 00:05:31 words real estate are so big that you
00:05:28 00:05:36 don't know if mark real estate agents
00:05:31 00:05:38 mortgage folks or anybody and everybody
00:05:36 00:05:40 could be searching for real estate it
00:05:38 00:05:42 could be students looking for a research
00:05:40 00:05:44 project whatever the case may be there's
00:05:42 00:05:46 not too much intent intentionality so
00:05:44 00:05:51 you have a lot of people searching for
00:05:46 00:05:53 that keyword yet so I'm sorry so your
00:05:51 00:05:55 search volume is gonna be that much
00:05:53 00:05:57 higher and the costs are gonna be lower
00:05:55 00:05:59 so you're targeting more of a volume
00:05:57 00:06:01 game but then we have the low-hanging
00:05:59 00:06:03 Strat low-hanging fruit strategy that
00:06:01 00:06:08 we're gonna target today and that's what
00:06:03 00:06:11 we're gonna jump into so you'll see that
00:06:08 00:06:13 as we're preparing now again this is
00:06:11 00:06:16 more of the messaging I wanted to just
00:06:13 00:06:18 share that with you and if you have a
00:06:16 00:06:20 traditional website I suggest that you
00:06:18 00:06:23 either create a squeeze page or landing
00:06:20 00:06:24 page if you're doing a a WordPress
00:06:23 00:06:28 website or if you have landing page
00:06:24 00:06:32 generators like builder all click
00:06:28 00:06:34 funnels instapage lead pages lead pops
00:06:32 00:06:36 there's so many out there there's so
00:06:34 00:06:36 many out there what you're gonna see
00:06:36 00:06:39 today
00:06:36 00:06:41 is clickfunnels I I've been using that
00:06:39 00:06:45 for all my courses I've been using that
00:06:41 00:06:47 for my landing pages I just want to be
00:06:45 00:06:49 as local as possible and I want to cut
00:06:47 00:06:53 through the noise and just get to the
00:06:49 00:06:56 get to the actual message especially
00:06:53 00:06:57 when I'm paying for traffic from Google
00:06:56 00:06:58 Ads
00:06:57 00:07:00 so I highly encourage you to get a
00:06:58 00:07:02 squeeze base landing page or funnels
00:07:00 00:07:04 whatever terminology you're used to
00:07:02 00:07:06 because you don't want to confuse the
00:07:04 00:07:08 audience as soon as they click on your
00:07:06 00:07:11 app and then it takes a while for your
00:07:08 00:07:14 website to load and beyond that they
00:07:11 00:07:17 don't know where to navigate you want to
00:07:14 00:07:21 focus them in on your message as quickly
00:07:17 00:07:24 as possible so they so they know that an
00:07:21 00:07:27 action is expected of them and they are
00:07:24 00:07:30 more apt to take that action also it
00:07:27 00:07:32 will reduce your cost overall because
00:07:30 00:07:34 you're gonna have less bounce rate so
00:07:32 00:07:37 Google's gonna charge you less in their
00:07:34 00:07:41 auction style bidding system as you're
00:07:37 00:07:43 paying for keywords if you continue to
00:07:41 00:07:46 drive traffic to a website you may be
00:07:43 00:07:48 the the highest spender in the room but
00:07:46 00:07:50 the more bounces that you get from your
00:07:48 00:07:52 website because they click through and
00:07:50 00:07:54 it takes forever so you just bounce out
00:07:52 00:07:55 or they click through and they're
00:07:54 00:07:58 confused and they just bounce out so
00:07:55 00:08:01 your bounce rate is gonna affect your ad
00:07:58 00:08:04 negatively so your relevance score is
00:08:01 00:08:06 gonna reduce and ultimately you have to
00:08:04 00:08:10 spend more for that same traffic and at
00:08:06 00:08:12 the end of the day if it's just so bad
00:08:10 00:08:14 Google is just gonna it's gonna stop
00:08:12 00:08:18 showing you at all together or show it
00:08:14 00:08:21 in very and very short amount a very
00:08:18 00:08:24 small amount so you're not gonna get
00:08:21 00:08:27 your return is going to be just dismal
00:08:24 00:08:29 and of course the relevant seating has a
00:08:27 00:08:33 lot to do with it so the more congruent
00:08:29 00:08:36 that you can get your landing page your
00:08:33 00:08:38 your websites if you're using that and
00:08:36 00:08:41 the more concise the better for you
00:08:38 00:08:45 overall when it comes to ad spent yeah
00:08:41 00:08:47 that's been and actual conversions I saw
00:08:45 00:08:49 I'm sorry I did spend a little bit more
00:08:47 00:08:51 time that I wanted to
00:08:49 00:08:53 in the messaging part but I think it's
00:08:51 00:08:56 very important because one we're in a
00:08:53 00:08:58 very men in we're in a miniseries so I
00:08:56 00:09:02 do want to provide as much value to you
00:08:58 00:09:05 as I can this would typically take not
00:09:02 00:09:07 typically this would take and is taking
00:09:05 00:09:09 several hours in the course that I
00:09:07 00:09:11 mentioned that I will be coming out in
00:09:09 00:09:14 December which goes into a lot of these
00:09:11 00:09:17 into more detail it goes into
00:09:14 00:09:20 methodology goes into strategy it goes
00:09:17 00:09:22 into actual examples that you can
00:09:20 00:09:25 download and everything else like that
00:09:22 00:09:28 so I'm trying to compress as much as I
00:09:25 00:09:30 can even though every single one these
00:09:28 00:09:33 topics could be expanded into hours
00:09:30 00:09:36 so sorry about that I will just show you
00:09:33 00:09:38 a quick landing page what it would look
00:09:36 00:09:41 like you can I'm just gonna scroll
00:09:38 00:09:44 through it I'm not gonna go and drill
00:09:41 00:09:45 down into the exact why I used every
00:09:44 00:09:49 single one I just want to show you
00:09:45 00:09:51 something that outside well I guess I
00:09:49 00:09:53 will I will share one thing you're gonna
00:09:51 00:09:55 see all of the opportunities like
00:09:53 00:09:58 connect today my email my phone number
00:09:55 00:10:04 my email again my email and phone number
00:09:58 00:10:05 again this is for their cma connect
00:10:04 00:10:07 today another opportunity for them to
00:10:05 00:10:10 connect another opportunity for them to
00:10:07 00:10:13 connect and my phone number so I you do
00:10:10 00:10:15 that very strategically because I want
00:10:13 00:10:17 to present as many opportunities for
00:10:15 00:10:20 them to reach out to me that's by design
00:10:17 00:10:22 I I know it looks like it's very
00:10:20 00:10:24 self-serving and things that nature but
00:10:22 00:10:27 I am providing some key notes that
00:10:24 00:10:30 they're gonna look at and build enough
00:10:27 00:10:31 trust with them so they can reach out to
00:10:30 00:10:32 me and I want to provide as many
00:10:31 00:10:34 opportunities for them to do that
00:10:32 00:10:37 provide that phone number so all they
00:10:34 00:10:39 need to do is click on that and they're
00:10:37 00:10:41 on the phone with me as soon as possible
00:10:39 00:10:46 so this is a landing page that we're
00:10:41 00:10:48 gonna be driving people to and that's
00:10:46 00:10:50 enough that's enough about that we I
00:10:48 00:10:52 think we've covered messaging a little
00:10:50 00:10:53 bit more than I intended to but I think
00:10:52 00:10:58 it's super important that we understand
00:10:53 00:11:02 that we have one crack at it yes you're
00:10:58 00:11:04 gonna see that the budgets going to
00:11:02 00:11:07 a little bit more than you're used to
00:11:04 00:11:09 because historically Google ads are a
00:11:07 00:11:13 little bit more expensive than Facebook
00:11:09 00:11:15 advertising historically all right now
00:11:13 00:11:17 let's get into the the second part of
00:11:15 00:11:19 the video which we're still setting the
00:11:17 00:11:21 stage and wanted we covered the
00:11:19 00:11:24 messaging now we're gonna cover the
00:11:21 00:11:26 research portion where do we go to look
00:11:24 00:11:30 for these famous keywords that I keep
00:11:26 00:11:32 toking about and if you don't have an
00:11:30 00:11:33 account you're gonna be asked to create
00:11:32 00:11:37 an account for Google Ads formerly known
00:11:33 00:11:41 as Google AdWords they Google ads has is
00:11:37 00:11:42 free not the actual advertising but to
00:11:41 00:11:46 create the account so you need a gmail
00:11:42 00:11:50 account in order to get going and once
00:11:46 00:11:52 you get that you'll have a an AdWords
00:11:50 00:11:55 account or a Google Ads account I
00:11:52 00:11:56 continue I still have not lost that
00:11:55 00:11:58 terminology I still call it Google
00:11:56 00:12:01 AdWords but you're gonna have your
00:11:58 00:12:02 account ready to go and how you get to
00:12:01 00:12:04 the keyword planner
00:12:02 00:12:06 you're gonna once you log in you're
00:12:04 00:12:08 gonna go to tools and the keyword
00:12:06 00:12:13 planner is up here now we're not gonna
00:12:08 00:12:15 go into every single column today but in
00:12:13 00:12:17 the court if you want more information
00:12:15 00:12:20 it'll be in the course again it'll be
00:12:17 00:12:23 dropping mid-december if everything goes
00:12:20 00:12:25 according to plan where everything good
00:12:23 00:12:28 we go into every single one of these in
00:12:25 00:12:31 the detail but due to time limitations
00:12:28 00:12:33 in this miniseries we can't necessarily
00:12:31 00:12:36 do that so you're gonna see me jumping
00:12:33 00:12:38 to certain points that um that
00:12:36 00:12:40 traditionally you would you would see me
00:12:38 00:12:42 click on every single thing in order to
00:12:40 00:12:45 get here so there are a few steps that
00:12:42 00:12:48 we have forgot for the sake of time but
00:12:45 00:12:51 to get to the keyword planner this is
00:12:48 00:12:53 where you would go now the interface may
00:12:51 00:12:57 be changing depending on when you see
00:12:53 00:12:58 the actual this actual video but it's
00:12:57 00:13:02 not gonna change too much
00:12:58 00:13:05 their recent overhaul which was in beta
00:13:02 00:13:07 mode for quite a while has has
00:13:05 00:13:10 officially everyone has officially made
00:13:07 00:13:12 the jump over without exception so I
00:13:10 00:13:13 don't foresee this change in two months
00:13:12 00:13:15 in the very near
00:13:13 00:13:18 future but they're continually tweaking
00:13:15 00:13:20 things so you're gonna go to find new
00:13:18 00:13:22 keywords and what you're looking for
00:13:20 00:13:26 here our keywords that as soon as
00:13:22 00:13:28 somebody types let's say real estate
00:13:26 00:13:31 agent if you were going after that
00:13:28 00:13:32 keyword that means that your ad that
00:13:31 00:13:35 we're gonna produce in the third video
00:13:32 00:13:38 you know yeah in the third video in our
00:13:35 00:13:40 series you your ad would be showing as
00:13:38 00:13:42 soon as somebody types that in so as
00:13:40 00:13:47 soon see what we're looking for right
00:13:42 00:13:50 here are trigger words that would put
00:13:47 00:13:51 our ad in front of the the person that's
00:13:50 00:13:54 searching for that so if somebody is
00:13:51 00:13:58 searching for real estate agent near me
00:13:54 00:14:03 you you target those keywords that
00:13:58 00:14:06 phrase and only after somebody types
00:14:03 00:14:07 that in will your ad show in front of
00:14:06 00:14:09 them so you're not marketing to the
00:14:07 00:14:11 entire world unless you want to and you
00:14:09 00:14:15 have that budget I don't suggest that
00:14:11 00:14:19 but this is where we would this is where
00:14:15 00:14:22 we're starting to do our search so as
00:14:19 00:14:25 you saw there I already typed that in
00:14:22 00:14:27 but real estate agent in Arlington Texas
00:14:25 00:14:29 so for this video we're going to target
00:14:27 00:14:33 Arlington Texas which is in the
00:14:29 00:14:36 dallas-fort Worth Metroplex and you can
00:14:33 00:14:38 adjust it to whatever location you want
00:14:36 00:14:39 you can go buy counties you can go by
00:14:38 00:14:43 zip so you can go by cities you can go
00:14:39 00:14:45 by states countries and pretty much
00:14:43 00:14:48 anything so you see if I was gonna
00:14:45 00:14:51 target the county I would put Tarrant
00:14:48 00:14:54 County which is where Arlington is at
00:14:51 00:14:57 and you see there's the entire county
00:14:54 00:15:00 and there's a subset so this is a a
00:14:57 00:15:02 different there's a little bit different
00:15:00 00:15:05 than Facebook ask because in facebook
00:15:02 00:15:08 ads you can't target by county and you
00:15:05 00:15:11 can target by city and by zip codes but
00:15:08 00:15:14 you can't do it by by county so it's a
00:15:11 00:15:15 little bit different in that sense if
00:15:14 00:15:18 there was something you were wanting to
00:15:15 00:15:22 do that was more county oriented you
00:15:18 00:15:25 have that capability here here in Google
00:15:22 00:15:27 advertising so I'm going to put cancel
00:15:25 00:15:30 you can select the language
00:15:27 00:15:33 and then the search Network which will
00:15:30 00:15:38 get into that here a little bit later
00:15:33 00:15:41 now as we're doing our research we are
00:15:38 00:15:43 looking for keywords that are our
00:15:41 00:15:45 low-hanging fruit it goes back to the
00:15:43 00:15:47 strategy that we discussed in the first
00:15:45 00:15:50 video the low-hanging fruit we're
00:15:47 00:15:52 looking for those key words or key
00:15:50 00:15:55 phrases that are searched that have a
00:15:52 00:15:58 high search volume and don't cost as
00:15:55 00:16:04 much so that how that will typically
00:15:58 00:16:08 manifest itself is by a by a phrase or
00:16:04 00:16:09 an extended keyword search an extended
00:16:08 00:16:12 phrase is a better way of saying it
00:16:09 00:16:15 which is essentially a long tail which
00:16:12 00:16:19 is what a long tail is what it's called
00:16:15 00:16:22 where the more words that you put in the
00:16:19 00:16:25 more specific that that phrase is gonna
00:16:22 00:16:27 be so not as much volume is being driven
00:16:25 00:16:30 to that so people there's a difference
00:16:27 00:16:33 between people that search for real
00:16:30 00:16:36 estate versus real estate agent versus
00:16:33 00:16:38 real estate agent near me versus the
00:16:36 00:16:41 best real estate agent near me versus
00:16:38 00:16:46 and then you get the gist so once you
00:16:41 00:16:50 come here you are getting you are
00:16:46 00:16:52 getting keyword idea so there's 511
00:16:50 00:16:56 keyword ideas you get to see the volume
00:16:52 00:16:59 breakdown per month of if I can get this
00:16:56 00:17:02 mouse to work you see how many times
00:16:59 00:17:04 it's been it's been researched you see
00:17:02 00:17:10 the spikes you see when it's searched
00:17:04 00:17:13 last for for these keywords it's it's
00:17:10 00:17:18 relatively stable if there is a slight
00:17:13 00:17:20 spike here in the where are they no
00:17:18 00:17:21 actually it's January if everywhere
00:17:20 00:17:24 that's where you have your bigger spikes
00:17:21 00:17:26 I would expect the summer months to be a
00:17:24 00:17:28 little bit more top-heavy but that's not
00:17:26 00:17:33 the case so you would see the volume
00:17:28 00:17:34 trends in that in that section but what
00:17:33 00:17:37 you're looking for at this point is
00:17:34 00:17:40 you're looking for the average monthly
00:17:37 00:17:40 searches
00:17:40 00:17:45 in combination with the cost on the low
00:17:43 00:17:47 range and the high range so what that
00:17:45 00:17:50 means is every time the average
00:17:47 00:17:53 cost-per-click that as soon as somebody
00:17:50 00:17:57 clicks on your ad on the low range it's
00:17:53 00:17:59 56 cents versus two dollars and 26 cents
00:17:57 00:18:01 so these are averages that's what you
00:17:59 00:18:03 can expect to pay and it goes back to
00:18:01 00:18:05 that relevant score that we were toking
00:18:03 00:18:08 a bit a little bit earlier if you are
00:18:05 00:18:10 not ranking very high in relevancy score
00:18:08 00:18:12 which means that you have a lot of
00:18:10 00:18:15 people that are bouncing out of your
00:18:12 00:18:18 website more frequently than a lot than
00:18:15 00:18:20 not you're gonna be on the higher range
00:18:18 00:18:22 well at some point they may even stop
00:18:20 00:18:26 your ads and just say not delivering
00:18:22 00:18:29 because your landing page is not promise
00:18:26 00:18:31 it's not delivering on the promise that
00:18:29 00:18:33 you had when you were advertising so if
00:18:31 00:18:36 you had a completely different message
00:18:33 00:18:39 on your landing page that had nothing to
00:18:36 00:18:41 do with the keywords that you bought
00:18:39 00:18:43 you're wasting your money and at some
00:18:41 00:18:45 point Google's just gonna cut you off
00:18:43 00:18:48 altogether they're not gonna continue to
00:18:45 00:18:50 collect on it because from Google's
00:18:48 00:18:52 standpoint they want people to use
00:18:50 00:18:55 Google they don't want people to go over
00:18:52 00:18:58 to being because their ads were garbage
00:18:55 00:19:01 from the sense of I as a consumer if I
00:18:58 00:19:04 see the top three ads and I click on the
00:19:01 00:19:07 top three I'm gonna get frustrated and
00:19:04 00:19:08 say wow this this is just not giving me
00:19:07 00:19:10 what I want I'm looking for a real
00:19:08 00:19:14 estate agent but then it's delivering a
00:19:10 00:19:16 mortgage guy or it's delivering a for
00:19:14 00:19:18 the sake of this example pizza guy or
00:19:16 00:19:21 whatever so since it's incongruent to
00:19:18 00:19:24 what I'm looking for and my user
00:19:21 00:19:27 experience is negatively impacted so
00:19:24 00:19:31 that's how Google punishes or
00:19:27 00:19:33 essentially cuts through that by cutting
00:19:31 00:19:35 you off altogether so all right let's
00:19:33 00:19:38 get into the practikality of it because
00:19:35 00:19:41 I'm getting long-winded into the theory
00:19:38 00:19:43 we're looking at the competitive Marches
00:19:41 00:19:47 searches I'm sorry and then you see the
00:19:43 00:19:49 competition on on these key key phrases
00:19:47 00:19:51 and then you see the low range and the
00:19:49 00:19:54 high range so we're gonna go through and
00:19:51 00:19:56 we're gonna select off
00:19:54 00:19:58 keywords are key a few key phrases so we
00:19:56 00:20:00 can start building our ad in the next
00:19:58 00:20:04 video we're seeing homes for sale in
00:20:00 00:20:05 Arlington Texas traditionally I would
00:20:04 00:20:08 say no I'm not gonna go after those
00:20:05 00:20:11 keywords but if you're a home seller
00:20:08 00:20:14 chances are that you are either looking
00:20:11 00:20:16 at your competition before you go on
00:20:14 00:20:19 market or you're looking at other homes
00:20:16 00:20:21 that are for sale in your area that you
00:20:19 00:20:24 may want to purchase so I'm not gonna
00:20:21 00:20:27 cook I'm not gonna completely negate
00:20:24 00:20:30 this because the cost per click on the
00:20:27 00:20:32 low range is not that high and then you
00:20:30 00:20:35 see the high range is not that high
00:20:32 00:20:38 either in the volume search is is
00:20:35 00:20:43 healthy you have between 1,000 and
00:20:38 00:20:46 10,000 searches so what we're gonna do
00:20:43 00:20:49 you could add it to your keyword planner
00:20:46 00:20:51 add it to the plan up here I don't do
00:20:49 00:20:57 that I just like to go old-school way so
00:20:51 00:20:57 I just open up a notepad and I copy it
00:21:04 00:21:11 okay all right apartment in Arlington
00:21:09 00:21:14 Texas so again keep in mind we're
00:21:11 00:21:17 targeting sellers apartments in
00:21:14 00:21:20 Arlington Texas that is not something a
00:21:17 00:21:22 home seller would search for so we're
00:21:20 00:21:25 gonna bypass that Arlington Texas not
00:21:22 00:21:29 used not useful to us houses for sale in
00:21:25 00:21:32 Arlington Texas very similar to the
00:21:29 00:21:35 methodology up here the cost is not that
00:21:32 00:21:37 high as you can see here the competition
00:21:35 00:21:40 is medium as the first key phrase that
00:21:37 00:21:42 we looked at in the top range is
00:21:40 00:21:45 actually less expensive than this and
00:21:42 00:21:51 the search volume is about the same so I
00:21:45 00:21:53 do want that phrase which again that
00:21:51 00:21:57 phrase it every time somebody types that
00:21:53 00:21:59 in my ad would show up
00:21:57 00:22:03 well I'm sure let me rephrase that if I
00:21:59 00:22:06 went in the auction only when people
00:22:03 00:22:08 type that will my ad show up you're not
00:22:06 00:22:11 gonna show up a hundred percent of the
00:22:08 00:22:14 time because there is an auction style
00:22:11 00:22:15 of bidding so other people are bidding
00:22:14 00:22:19 for this and you see the competition
00:22:15 00:22:20 being medium if your competition is on
00:22:19 00:22:23 the lower end there's a higher
00:22:20 00:22:25 likelihood if you're bidding enough
00:22:23 00:22:27 there you're gonna show up with
00:22:25 00:22:28 regularity and then the reports it'll
00:22:27 00:22:31 show you where you're ranking in the
00:22:28 00:22:33 searches so you're able to modify your
00:22:31 00:22:35 auction bidding again I don't want to go
00:22:33 00:22:38 into too much of that because that's on
00:22:35 00:22:41 the third video or limited set but if
00:22:38 00:22:44 you want more ending detailed
00:22:41 00:22:47 information the course will be out in
00:22:44 00:22:50 December all right houses first for rent
00:22:47 00:22:52 in Arlington a home seller wouldn't be
00:22:50 00:22:55 asked wouldn't be searching for that
00:22:52 00:22:58 Arlington home towns townhomes Keller
00:22:55 00:22:59 Williams Arlington Texas so there's a
00:22:58 00:23:02 lot of intentionality with people that
00:22:59 00:23:04 are searching for bigger brands or
00:23:02 00:23:07 bigger brokerages out there considering
00:23:04 00:23:10 that the competition is low and the low
00:23:07 00:23:14 range is here so 38 cents on the low end
00:23:10 00:23:16 65 cents on the high end there's 300
00:23:14 00:23:18 well average monthly searches are
00:23:16 00:23:20 between 100 and
00:23:18 00:23:25 thousand I'm gonna go ahead and pick
00:23:20 00:23:26 that up it won't it won't bring in that
00:23:25 00:23:28 search alone that phrase alone it's not
00:23:26 00:23:31 gonna bring in the volume that I'm
00:23:28 00:23:35 seeking but in aggregate if I put enough
00:23:31 00:23:38 key words and key phrases in this search
00:23:35 00:23:39 I'm sorry in this campaign it's gonna
00:23:38 00:23:45 show up with regularity so I am
00:23:39 00:23:50 interested in in ethically stealing the
00:23:45 00:23:52 traffic of my competitors and the reason
00:23:50 00:23:56 I say competitors is because I'm not
00:23:52 00:24:00 with keller williams houses for so if
00:23:56 00:24:04 you are with keller williams know that
00:24:00 00:24:07 you could do the same to me houses for
00:24:04 00:24:12 sale in arlington so they get specific
00:24:07 00:24:14 in the zip code competition is high low
00:24:12 00:24:19 bid range is twenty two cents two
00:24:14 00:24:21 dollars and eighty four cents so um
00:24:19 00:24:24 competition is high i'm gonna forego
00:24:21 00:24:26 that even though it's not too expensive
00:24:24 00:24:29 i want to stay with it
00:24:26 00:24:33 out on the high end two dollars per
00:24:29 00:24:39 click on the high end so i'm gonna
00:24:33 00:24:45 forego that show me two hundred let's
00:24:39 00:24:47 see what two hundred looks like we'll do
00:24:45 00:24:49 one more and then i'll show you two
00:24:47 00:24:52 other ways that you can do this research
00:24:49 00:24:55 101 is super quick it but it just
00:24:52 00:24:57 requires a Chrome extension but it's
00:24:55 00:24:57 super quick
00:25:06 00:25:17 okay here's what we'll do
00:25:10 00:25:18 let's go back up we're gonna switch out
00:25:17 00:25:21 so you see what it looks like you need
00:25:18 00:25:24 an X out here and then enter a key
00:25:21 00:25:26 phrase that you're looking for I want to
00:25:24 00:25:31 see if there's people that are searching
00:25:26 00:25:38 for how to sell my house I'm gonna see
00:25:31 00:25:40 the results that we get how do you sell
00:25:38 00:25:44 your house you see that it's not
00:25:40 00:25:46 searched too much so the average monthly
00:25:44 00:25:48 search is very minimal there's no
00:25:46 00:25:50 competition that means it's just so rare
00:25:48 00:25:55 that there's no there's no competition
00:25:50 00:25:58 for it those freebies is it's not free
00:25:55 00:26:00 but those inexpensive keywords I want
00:25:58 00:26:05 all day long because I just stack them
00:26:00 00:26:08 upon my searches what will my house sell
00:26:05 00:26:11 for that sounds very intentional to me
00:26:08 00:26:16 so I'm gonna copy that and I'm gonna
00:26:11 00:26:16 stack it or I'm not
00:26:23 00:26:25 you
00:26:31 00:26:38 tips for selling your home you see the
00:26:35 00:26:40 competition is quite high in that homes
00:26:38 00:26:42 for sale by owner you see the
00:26:40 00:26:45 competition is high on that how to get
00:26:42 00:26:50 your home sold quickly I don't see much
00:26:45 00:26:52 competition and I want that and then I
00:26:50 00:26:56 would go through I think you get the
00:26:52 00:26:58 gist on that so I'm stacking these up so
00:26:56 00:27:01 then I can input them into my search
00:26:58 00:27:04 criteria or into the auction when we're
00:27:01 00:27:06 running an ad so I will stop doing that
00:27:04 00:27:08 for now I'll show you the other two ways
00:27:06 00:27:10 that you can do this keyword research
00:27:08 00:27:12 again we're setting the foundation so
00:27:10 00:27:14 then when we create the ad it's it goes
00:27:12 00:27:16 much quicker and we know which keywords
00:27:14 00:27:17 to target because we've done our
00:27:16 00:27:22 research
00:27:17 00:27:28 we're gonna go to real estate agent in
00:27:22 00:27:30 Arlington and you're gonna see who's
00:27:28 00:27:34 advertising in this area so you see that
00:27:30 00:27:38 this agent is advertising up nest is
00:27:34 00:27:40 more of a directory top agent ranked
00:27:38 00:27:43 against more of a directory so it's not
00:27:40 00:27:47 a brokerage home zeny same thing and so
00:27:43 00:27:49 it's those folks have big pockets and
00:27:47 00:27:51 are purchasing as much real estate as
00:27:49 00:27:54 possible so then they can funnel their
00:27:51 00:27:56 leads to actual real estate agents not
00:27:54 00:27:59 interested in that I am interested in
00:27:56 00:28:03 competing against those because I
00:27:59 00:28:07 typically win so what you're gonna do is
00:28:03 00:28:08 search in a general and just go into
00:28:07 00:28:10 Google search you're gonna go at the
00:28:08 00:28:12 very bottom and you're gonna get keyword
00:28:10 00:28:15 ideas very similar to what we just did
00:28:12 00:28:20 in in our keyword planner you're gonna
00:28:15 00:28:23 see the various ways or various common
00:28:20 00:28:25 phrases that are searched so you see
00:28:23 00:28:28 real estate companies in Arlington Texas
00:28:25 00:28:33 don't look at this right now because
00:28:28 00:28:35 that's our third way this comes via a
00:28:33 00:28:40 Chrome extension it's free but it
00:28:35 00:28:42 requires a download and a key input that
00:28:40 00:28:44 anyway we'll get into that here in a bit
00:28:42 00:28:47 so you see top real estate
00:28:44 00:28:49 in Arlington Arlington Texas Arlington
00:28:47 00:28:52 Realtors real estate agent salary
00:28:49 00:28:54 realtor Arlington Texas Arlington Texas
00:28:52 00:28:58 Realtors real estate agents nearly so
00:28:54 00:29:00 you see different related searches very
00:28:58 00:29:05 similar to what you saw in the keyword
00:29:00 00:29:08 planner the downside to this is you
00:29:05 00:29:11 don't have competition information you
00:29:08 00:29:13 don't have monthly search volume you
00:29:11 00:29:15 don't have the low range or high range
00:29:13 00:29:18 you don't necessarily have too much data
00:29:15 00:29:24 outside of general terms that are
00:29:18 00:29:26 related to what you just input so that
00:29:24 00:29:28 helps but helps in a broad way it just
00:29:26 00:29:30 gives you different ideas this helps a
00:29:28 00:29:33 lot if you're trying to rank YouTube
00:29:30 00:29:36 videos but not for the purposes of
00:29:33 00:29:39 paying for actual searches or phrases
00:29:36 00:29:41 because one of these phrases could
00:29:39 00:29:44 actually be thirty dollars a pump and
00:29:41 00:29:46 you just don't know what you see over
00:29:44 00:29:48 here and on the right-hand side it's
00:29:46 00:29:52 called keywords everywhere
00:29:48 00:29:56 that is a Chrome extension it is free
00:29:52 00:29:57 now you will have to do it's it's not
00:29:56 00:30:01 complicated to download you just
00:29:57 00:30:04 download but it does need to deliver a a
00:30:01 00:30:06 key when you're downloading it they'll
00:30:04 00:30:08 send you an email you have to put a
00:30:06 00:30:12 certain key into your Chrome extension
00:30:08 00:30:15 for it to work the details are in are in
00:30:12 00:30:17 the or in the webstore and are in the
00:30:15 00:30:19 email that you get no that you do have
00:30:17 00:30:22 to give your email but at no point
00:30:19 00:30:24 whether they ask you for money it's just
00:30:22 00:30:27 it's just the price of doing business
00:30:24 00:30:29 which is that email and ever since I
00:30:27 00:30:32 downloaded it I haven't gotten I haven't
00:30:29 00:30:34 gotten a promotion off of it or anything
00:30:32 00:30:37 else like that it's free
00:30:34 00:30:39 they haven't marketed to me in any other
00:30:37 00:30:41 way they just send me that one email to
00:30:39 00:30:45 download and that's all I've seen from
00:30:41 00:30:48 them so check them out the reason I like
00:30:45 00:30:51 them so much though is because I don't
00:30:48 00:30:53 even have to go to keyword planner I can
00:30:51 00:30:55 just you see real estate agents in
00:30:53 00:30:56 Arlington as you saw me type that in and
00:30:55 00:30:59 the
00:30:56 00:31:03 you get the very same information on the
00:30:59 00:31:05 right hand side versus this versus
00:31:03 00:31:07 coming into keyword planner and
00:31:05 00:31:09 searching that way so you see real
00:31:07 00:31:11 estate agent salary it's not what I'm
00:31:09 00:31:13 looking for that a realist somebody
00:31:11 00:31:15 that's trying to sell their home is not
00:31:13 00:31:18 looking for that real estate agents near
00:31:15 00:31:20 me now that does pique my attention
00:31:18 00:31:23 however I see that the cost per click is
00:31:20 00:31:27 about 10 bucks and the competition if
00:31:23 00:31:29 it's below 50 it means low if it above
00:31:27 00:31:34 50 it's gonna be in the fifth in the
00:31:29 00:31:38 medium and i believe it's 0.75 before it
00:31:34 00:31:40 gets to a high competition i want to say
00:31:38 00:31:43 that that's right so it's right here
00:31:40 00:31:47 so that's the only difference it scales
00:31:43 00:31:50 from 0 to 1 the higher it is to 1 right
00:31:47 00:31:54 here the more competitive that keyword
00:31:50 00:31:57 is arlington texas Realtors the volume
00:31:54 00:31:59 is not as high the cost per click is not
00:31:57 00:32:01 as high as that and the competition is a
00:31:59 00:32:05 little bit was a little bit heavy right
00:32:01 00:32:07 now real estate companies arlington
00:32:05 00:32:09 texas that does piqued my attention
00:32:07 00:32:11 because that shows some intentionality
00:32:09 00:32:16 from this could actually bring in
00:32:11 00:32:18 sellers and bring in buyers but at the
00:32:16 00:32:22 at the volume it's not that high volume
00:32:18 00:32:24 so it's about one per month cost per
00:32:22 00:32:28 click is not that high i would actually
00:32:24 00:32:31 pick this keyword up if i haven't
00:32:28 00:32:31 already
00:32:36 00:32:38 you
00:32:45 00:32:50 all right now you can type in different
00:32:48 00:32:52 variations so you saw that it went
00:32:50 00:32:56 through real estate companies Arlington
00:32:52 00:32:59 Texas now it showed the same one here
00:32:56 00:33:02 but homes in Arlington Texas for rent
00:32:59 00:33:05 not something I'm interested in
00:33:02 00:33:08 realtor in Arlington Texas I might be
00:33:05 00:33:11 tempted to go after that if I don't get
00:33:08 00:33:13 enough volume in my in my original
00:33:11 00:33:17 search as whereas we're searching
00:33:13 00:33:20 through but for the sake of time this is
00:33:17 00:33:23 what you're doing when you're setting up
00:33:20 00:33:26 your plan this is where you're doing to
00:33:23 00:33:28 get enough keywords to have enough
00:33:26 00:33:31 search volume and that are not expensive
00:33:28 00:33:33 or as expensive above as others so these
00:33:31 00:33:36 are your low-hanging fruit they're
00:33:33 00:33:38 bigger boys they can purchase the bigger
00:33:36 00:33:40 boys or the bigger girls if you want to
00:33:38 00:33:42 be politikally correct the bigger
00:33:40 00:33:45 players in the space have the budget to
00:33:42 00:33:47 purchase as many keywords as they want
00:33:45 00:33:50 the very competitive keywords that are
00:33:47 00:33:53 out there they can go after those and
00:33:50 00:33:57 they can pay the $20 $50 $100 per click
00:33:53 00:34:00 I can't necessarily do that and then
00:33:57 00:34:02 then the volume I am actually very keen
00:34:00 00:34:04 on the volume of strategy but for the
00:34:02 00:34:08 sake of this video you won't be seeing
00:34:04 00:34:12 that again going I hate to continue to
00:34:08 00:34:14 reference the Google Ads course but know
00:34:12 00:34:17 that the volume strategy there is a lot
00:34:14 00:34:19 of benefits to it but for sake of time
00:34:17 00:34:21 we're not gonna cover the volume
00:34:19 00:34:24 strategy below hanging fruit is what
00:34:21 00:34:27 we're deploying right now now again
00:34:24 00:34:29 you're gonna see that all of these
00:34:27 00:34:32 together will add up to several hundred
00:34:29 00:34:35 several thousand searches per month and
00:34:32 00:34:37 it'll keep you busy enough where we're
00:34:35 00:34:39 as soon as we're building our ad we're
00:34:37 00:34:42 gonna put enough landmines in our ad
00:34:39 00:34:44 that's gonna evoke people clicking
00:34:42 00:34:46 through and actually submitting their
00:34:44 00:34:49 information to us or just giving us a
00:34:46 00:34:52 call straight out so that is the second
00:34:49 00:34:56 video the third video should be
00:34:52 00:34:57 somewhere in the in cards or the
00:34:56 00:35:00 little bar that you're gonna see above
00:34:57 00:35:01 here somewhere well look out for that
00:35:00 00:35:05 third video that's where we actually
00:35:01 00:35:07 start creating the ad if you have any
00:35:05 00:35:09 questions please feel free to reach out
00:35:07 00:35:11 like comment share subscribe hit the
00:35:09 00:35:13 notification button we're just getting
00:35:11 00:35:15 started and I'll see you in the next
00:35:13 00:35:15 video
00:35:30 00:35:32 you

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