Google Ads for [Real Estate Agents] Step by Step Tutorial [Part 2 of 3]
Published on: December 6 2022 by Jaime Resendiz
Google Ads for [Real Estate Agents] Step by Step Tutorial [Part 2 of 3]
The above is a brief introduction to Google Ads for [Real Estate Agents] Step by Step Tutorial [Part 2 of 3].
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Table of Contents About Google Ads for [Real Estate Agents] Step by Step Tutorial [Part 2 of 3]
Google Ads for [Real Estate Agents] Step by Step Tutorial [Part 2 of 3]
| startTime | durationTime | text |
| 00:00:09 | 00:00:14 | haiya time to think of real estate |
| 00:00:11 | 00:00:19 | advisors welcome back to video 2 of the |
| 00:00:14 | 00:00:22 | AdWords series so if you have not viewed |
| 00:00:19 | 00:00:23 | the first video in this AdWords series I |
| 00:00:22 | 00:00:26 | highly encourage you to go watch it |
| 00:00:23 | 00:00:28 | after you watch this one we can go back |
| 00:00:26 | 00:00:31 | and take care of that one but certainly |
| 00:00:28 | 00:00:33 | watch the first two before we move on to |
| 00:00:31 | 00:00:35 | the third video in this series so |
| 00:00:33 | 00:00:39 | there's three videos the first video |
| 00:00:35 | 00:00:41 | covered more of a macro level more |
| 00:00:39 | 00:00:44 | strategies various strategies that we're |
| 00:00:41 | 00:00:47 | going to deploy so go and watch that |
| 00:00:44 | 00:00:48 | video in this video we're gonna do a bit |
| 00:00:47 | 00:00:50 | more |
| 00:00:48 | 00:00:52 | prepping before we actually start |
| 00:00:50 | 00:00:55 | creating an ad so we're setting the |
| 00:00:52 | 00:00:58 | foundation not theoretikal foundation |
| 00:00:55 | 00:01:00 | we're actually setting a practikal |
| 00:00:58 | 00:01:06 | foundation that we're going to need in |
| 00:01:00 | 00:01:08 | order to create our AdWords ads so let's |
| 00:01:06 | 00:01:11 | just dig in all right |
| 00:01:08 | 00:01:13 | the first topic or the first item want |
| 00:01:11 | 00:01:15 | to wanted to cover in this in this |
| 00:01:13 | 00:01:20 | partikular video as we're preparing that |
| 00:01:15 | 00:01:22 | foundation is tok about messaging and |
| 00:01:20 | 00:01:25 | what I mean by that is you can either be |
| 00:01:22 | 00:01:28 | a buyer or you can be a seller so you as |
| 00:01:25 | 00:01:31 | an agent or you as an entrepreneur |
| 00:01:28 | 00:01:34 | somebody that provides the service you |
| 00:01:31 | 00:01:36 | want to know your your customer you want |
| 00:01:34 | 00:01:40 | to know your ideal avatar your ideal |
| 00:01:36 | 00:01:42 | client so knowing who you're marketing |
| 00:01:40 | 00:01:46 | to is gonna take is going to help you |
| 00:01:42 | 00:01:48 | out dramatikally so for our purpose and |
| 00:01:46 | 00:01:52 | for this miniseries we're gonna target |
| 00:01:48 | 00:01:55 | our home sellers and our home sellers |
| 00:01:52 | 00:01:57 | can come in various different ways but |
| 00:01:55 | 00:02:00 | that's how we're gonna that's who we are |
| 00:01:57 | 00:02:02 | targeting that's the people that we're |
| 00:02:00 | 00:02:05 | trying to reach to and as we're doing |
| 00:02:02 | 00:02:09 | our research in our keyword in our |
| 00:02:05 | 00:02:11 | keyword search and who we want to place |
| 00:02:09 | 00:02:11 | our ad in front of we're gonna keep that |
| 00:02:11 | 00:02:13 | in mind |
| 00:02:11 | 00:02:17 | and beyond that we |
| 00:02:13 | 00:02:20 | to provide something of value we want to |
| 00:02:17 | 00:02:24 | have a a lead magnet we want to provide |
| 00:02:20 | 00:02:26 | a service that people can that people |
| 00:02:24 | 00:02:29 | can gravitate to so that what that means |
| 00:02:26 | 00:02:31 | is if you want to provide a cma a free |
| 00:02:29 | 00:02:34 | cma which is a comparable comparable |
| 00:02:31 | 00:02:36 | market analysis if you want to provide a |
| 00:02:34 | 00:02:42 | seller cheat sheet if you want to |
| 00:02:36 | 00:02:44 | provide a saved home search which well |
| 00:02:42 | 00:02:47 | your ma on the selling side so you want |
| 00:02:44 | 00:02:49 | to do a home selling guide something of |
| 00:02:47 | 00:02:53 | value and ethical bribe that's gonna |
| 00:02:49 | 00:02:56 | really encourage your audience to act at |
| 00:02:53 | 00:02:58 | the end of the day that action that |
| 00:02:56 | 00:02:59 | you're looking for is them reaching out |
| 00:02:58 | 00:03:02 | to you if they call you directly |
| 00:02:59 | 00:03:04 | fantastik but if not you want them |
| 00:03:02 | 00:03:08 | submitting their information whether |
| 00:03:04 | 00:03:10 | it's an email or a phone number that's |
| 00:03:08 | 00:03:12 | that's all you can ask for so you can |
| 00:03:10 | 00:03:14 | start either the drip campaigns or |
| 00:03:12 | 00:03:17 | calling them directly and doing the |
| 00:03:14 | 00:03:19 | follow-up so know who you're targeting |
| 00:03:17 | 00:03:21 | in our case we're gonna we're gonna |
| 00:03:19 | 00:03:23 | target our sellers and the ethical |
| 00:03:21 | 00:03:25 | bribes that we're gonna offer where it |
| 00:03:23 | 00:03:28 | can offer several actually and that's |
| 00:03:25 | 00:03:31 | what I like about Google Ads which we |
| 00:03:28 | 00:03:34 | can do call Collings |
| 00:03:31 | 00:03:37 | or site links I'm sorry where we provide |
| 00:03:34 | 00:03:39 | different different opportunities |
| 00:03:37 | 00:03:42 | different ethical bribes for somebody to |
| 00:03:39 | 00:03:44 | click through and actually come over to |
| 00:03:42 | 00:03:47 | our landing page or come over to our |
| 00:03:44 | 00:03:50 | website or come over to wherever we're |
| 00:03:47 | 00:03:52 | funneling our traffic to so they can |
| 00:03:50 | 00:03:55 | engage and ultimately be a conversion |
| 00:03:52 | 00:03:58 | for us so you're gonna see me embed a |
| 00:03:55 | 00:04:03 | lot of those ethical bribes for people |
| 00:03:58 | 00:04:05 | to take action the goal is to put the |
| 00:04:03 | 00:04:08 | right message in front of the right |
| 00:04:05 | 00:04:11 | audience and I also want to highlight |
| 00:04:08 | 00:04:13 | the importance for landing pages |
| 00:04:11 | 00:04:16 | specifically with Google Ads |
| 00:04:13 | 00:04:19 | because the budget can go can balloon |
| 00:04:16 | 00:04:20 | very very quickly you may be used to |
| 00:04:19 | 00:04:24 | Facebook Ads |
| 00:04:20 | 00:04:25 | and in general Facebook ads are not as |
| 00:04:24 | 00:04:26 | expensive there's still a little bit |
| 00:04:25 | 00:04:28 | undervalued |
| 00:04:26 | 00:04:32 | they are getting more expensive with a |
| 00:04:28 | 00:04:36 | lot more a lot more marketers a lot more |
| 00:04:32 | 00:04:38 | service providers a lot more stores a |
| 00:04:36 | 00:04:42 | lot more people eyeing or I'm sorry |
| 00:04:38 | 00:04:46 | advertising to your specific avatar that |
| 00:04:42 | 00:04:48 | is driving costs up but in Google Ads |
| 00:04:46 | 00:04:49 | know that it's a little bit more |
| 00:04:48 | 00:04:51 | expensive so it goes back to the |
| 00:04:49 | 00:04:54 | strategies that we discussed in the |
| 00:04:51 | 00:04:58 | first video where it depends on the |
| 00:04:54 | 00:05:00 | keywords that we go after that it's |
| 00:04:58 | 00:05:03 | gonna determine a lot of our budget so |
| 00:05:00 | 00:05:06 | in our strategies just to recap and then |
| 00:05:03 | 00:05:10 | we'll move on the first strategy was the |
| 00:05:06 | 00:05:13 | the big player so the the the big dog |
| 00:05:10 | 00:05:16 | into space somebody that has the budget |
| 00:05:13 | 00:05:18 | that is able to spend the $20 $50 $100 |
| 00:05:16 | 00:05:21 | per click then we have the volume |
| 00:05:18 | 00:05:23 | strategy which is more targeting |
| 00:05:21 | 00:05:26 | keywords that aren't vague they're like |
| 00:05:23 | 00:05:28 | real estate just just that those two |
| 00:05:26 | 00:05:31 | words real estate are so big that you |
| 00:05:28 | 00:05:36 | don't know if mark real estate agents |
| 00:05:31 | 00:05:38 | mortgage folks or anybody and everybody |
| 00:05:36 | 00:05:40 | could be searching for real estate it |
| 00:05:38 | 00:05:42 | could be students looking for a research |
| 00:05:40 | 00:05:44 | project whatever the case may be there's |
| 00:05:42 | 00:05:46 | not too much intent intentionality so |
| 00:05:44 | 00:05:51 | you have a lot of people searching for |
| 00:05:46 | 00:05:53 | that keyword yet so I'm sorry so your |
| 00:05:51 | 00:05:55 | search volume is gonna be that much |
| 00:05:53 | 00:05:57 | higher and the costs are gonna be lower |
| 00:05:55 | 00:05:59 | so you're targeting more of a volume |
| 00:05:57 | 00:06:01 | game but then we have the low-hanging |
| 00:05:59 | 00:06:03 | Strat low-hanging fruit strategy that |
| 00:06:01 | 00:06:08 | we're gonna target today and that's what |
| 00:06:03 | 00:06:11 | we're gonna jump into so you'll see that |
| 00:06:08 | 00:06:13 | as we're preparing now again this is |
| 00:06:11 | 00:06:16 | more of the messaging I wanted to just |
| 00:06:13 | 00:06:18 | share that with you and if you have a |
| 00:06:16 | 00:06:20 | traditional website I suggest that you |
| 00:06:18 | 00:06:23 | either create a squeeze page or landing |
| 00:06:20 | 00:06:24 | page if you're doing a a WordPress |
| 00:06:23 | 00:06:28 | website or if you have landing page |
| 00:06:24 | 00:06:32 | generators like builder all click |
| 00:06:28 | 00:06:34 | funnels instapage lead pages lead pops |
| 00:06:32 | 00:06:36 | there's so many out there there's so |
| 00:06:34 | 00:06:36 | many out there what you're gonna see |
| 00:06:36 | 00:06:39 | today |
| 00:06:36 | 00:06:41 | is clickfunnels I I've been using that |
| 00:06:39 | 00:06:45 | for all my courses I've been using that |
| 00:06:41 | 00:06:47 | for my landing pages I just want to be |
| 00:06:45 | 00:06:49 | as local as possible and I want to cut |
| 00:06:47 | 00:06:53 | through the noise and just get to the |
| 00:06:49 | 00:06:56 | get to the actual message especially |
| 00:06:53 | 00:06:57 | when I'm paying for traffic from Google |
| 00:06:56 | 00:06:58 | Ads |
| 00:06:57 | 00:07:00 | so I highly encourage you to get a |
| 00:06:58 | 00:07:02 | squeeze base landing page or funnels |
| 00:07:00 | 00:07:04 | whatever terminology you're used to |
| 00:07:02 | 00:07:06 | because you don't want to confuse the |
| 00:07:04 | 00:07:08 | audience as soon as they click on your |
| 00:07:06 | 00:07:11 | app and then it takes a while for your |
| 00:07:08 | 00:07:14 | website to load and beyond that they |
| 00:07:11 | 00:07:17 | don't know where to navigate you want to |
| 00:07:14 | 00:07:21 | focus them in on your message as quickly |
| 00:07:17 | 00:07:24 | as possible so they so they know that an |
| 00:07:21 | 00:07:27 | action is expected of them and they are |
| 00:07:24 | 00:07:30 | more apt to take that action also it |
| 00:07:27 | 00:07:32 | will reduce your cost overall because |
| 00:07:30 | 00:07:34 | you're gonna have less bounce rate so |
| 00:07:32 | 00:07:37 | Google's gonna charge you less in their |
| 00:07:34 | 00:07:41 | auction style bidding system as you're |
| 00:07:37 | 00:07:43 | paying for keywords if you continue to |
| 00:07:41 | 00:07:46 | drive traffic to a website you may be |
| 00:07:43 | 00:07:48 | the the highest spender in the room but |
| 00:07:46 | 00:07:50 | the more bounces that you get from your |
| 00:07:48 | 00:07:52 | website because they click through and |
| 00:07:50 | 00:07:54 | it takes forever so you just bounce out |
| 00:07:52 | 00:07:55 | or they click through and they're |
| 00:07:54 | 00:07:58 | confused and they just bounce out so |
| 00:07:55 | 00:08:01 | your bounce rate is gonna affect your ad |
| 00:07:58 | 00:08:04 | negatively so your relevance score is |
| 00:08:01 | 00:08:06 | gonna reduce and ultimately you have to |
| 00:08:04 | 00:08:10 | spend more for that same traffic and at |
| 00:08:06 | 00:08:12 | the end of the day if it's just so bad |
| 00:08:10 | 00:08:14 | Google is just gonna it's gonna stop |
| 00:08:12 | 00:08:18 | showing you at all together or show it |
| 00:08:14 | 00:08:21 | in very and very short amount a very |
| 00:08:18 | 00:08:24 | small amount so you're not gonna get |
| 00:08:21 | 00:08:27 | your return is going to be just dismal |
| 00:08:24 | 00:08:29 | and of course the relevant seating has a |
| 00:08:27 | 00:08:33 | lot to do with it so the more congruent |
| 00:08:29 | 00:08:36 | that you can get your landing page your |
| 00:08:33 | 00:08:38 | your websites if you're using that and |
| 00:08:36 | 00:08:41 | the more concise the better for you |
| 00:08:38 | 00:08:45 | overall when it comes to ad spent yeah |
| 00:08:41 | 00:08:47 | that's been and actual conversions I saw |
| 00:08:45 | 00:08:49 | I'm sorry I did spend a little bit more |
| 00:08:47 | 00:08:51 | time that I wanted to |
| 00:08:49 | 00:08:53 | in the messaging part but I think it's |
| 00:08:51 | 00:08:56 | very important because one we're in a |
| 00:08:53 | 00:08:58 | very men in we're in a miniseries so I |
| 00:08:56 | 00:09:02 | do want to provide as much value to you |
| 00:08:58 | 00:09:05 | as I can this would typically take not |
| 00:09:02 | 00:09:07 | typically this would take and is taking |
| 00:09:05 | 00:09:09 | several hours in the course that I |
| 00:09:07 | 00:09:11 | mentioned that I will be coming out in |
| 00:09:09 | 00:09:14 | December which goes into a lot of these |
| 00:09:11 | 00:09:17 | into more detail it goes into |
| 00:09:14 | 00:09:20 | methodology goes into strategy it goes |
| 00:09:17 | 00:09:22 | into actual examples that you can |
| 00:09:20 | 00:09:25 | download and everything else like that |
| 00:09:22 | 00:09:28 | so I'm trying to compress as much as I |
| 00:09:25 | 00:09:30 | can even though every single one these |
| 00:09:28 | 00:09:33 | topics could be expanded into hours |
| 00:09:30 | 00:09:36 | so sorry about that I will just show you |
| 00:09:33 | 00:09:38 | a quick landing page what it would look |
| 00:09:36 | 00:09:41 | like you can I'm just gonna scroll |
| 00:09:38 | 00:09:44 | through it I'm not gonna go and drill |
| 00:09:41 | 00:09:45 | down into the exact why I used every |
| 00:09:44 | 00:09:49 | single one I just want to show you |
| 00:09:45 | 00:09:51 | something that outside well I guess I |
| 00:09:49 | 00:09:53 | will I will share one thing you're gonna |
| 00:09:51 | 00:09:55 | see all of the opportunities like |
| 00:09:53 | 00:09:58 | connect today my email my phone number |
| 00:09:55 | 00:10:04 | my email again my email and phone number |
| 00:09:58 | 00:10:05 | again this is for their cma connect |
| 00:10:04 | 00:10:07 | today another opportunity for them to |
| 00:10:05 | 00:10:10 | connect another opportunity for them to |
| 00:10:07 | 00:10:13 | connect and my phone number so I you do |
| 00:10:10 | 00:10:15 | that very strategically because I want |
| 00:10:13 | 00:10:17 | to present as many opportunities for |
| 00:10:15 | 00:10:20 | them to reach out to me that's by design |
| 00:10:17 | 00:10:22 | I I know it looks like it's very |
| 00:10:20 | 00:10:24 | self-serving and things that nature but |
| 00:10:22 | 00:10:27 | I am providing some key notes that |
| 00:10:24 | 00:10:30 | they're gonna look at and build enough |
| 00:10:27 | 00:10:31 | trust with them so they can reach out to |
| 00:10:30 | 00:10:32 | me and I want to provide as many |
| 00:10:31 | 00:10:34 | opportunities for them to do that |
| 00:10:32 | 00:10:37 | provide that phone number so all they |
| 00:10:34 | 00:10:39 | need to do is click on that and they're |
| 00:10:37 | 00:10:41 | on the phone with me as soon as possible |
| 00:10:39 | 00:10:46 | so this is a landing page that we're |
| 00:10:41 | 00:10:48 | gonna be driving people to and that's |
| 00:10:46 | 00:10:50 | enough that's enough about that we I |
| 00:10:48 | 00:10:52 | think we've covered messaging a little |
| 00:10:50 | 00:10:53 | bit more than I intended to but I think |
| 00:10:52 | 00:10:58 | it's super important that we understand |
| 00:10:53 | 00:11:02 | that we have one crack at it yes you're |
| 00:10:58 | 00:11:04 | gonna see that the budgets going to |
| 00:11:02 | 00:11:07 | a little bit more than you're used to |
| 00:11:04 | 00:11:09 | because historically Google ads are a |
| 00:11:07 | 00:11:13 | little bit more expensive than Facebook |
| 00:11:09 | 00:11:15 | advertising historically all right now |
| 00:11:13 | 00:11:17 | let's get into the the second part of |
| 00:11:15 | 00:11:19 | the video which we're still setting the |
| 00:11:17 | 00:11:21 | stage and wanted we covered the |
| 00:11:19 | 00:11:24 | messaging now we're gonna cover the |
| 00:11:21 | 00:11:26 | research portion where do we go to look |
| 00:11:24 | 00:11:30 | for these famous keywords that I keep |
| 00:11:26 | 00:11:32 | toking about and if you don't have an |
| 00:11:30 | 00:11:33 | account you're gonna be asked to create |
| 00:11:32 | 00:11:37 | an account for Google Ads formerly known |
| 00:11:33 | 00:11:41 | as Google AdWords they Google ads has is |
| 00:11:37 | 00:11:42 | free not the actual advertising but to |
| 00:11:41 | 00:11:46 | create the account so you need a gmail |
| 00:11:42 | 00:11:50 | account in order to get going and once |
| 00:11:46 | 00:11:52 | you get that you'll have a an AdWords |
| 00:11:50 | 00:11:55 | account or a Google Ads account I |
| 00:11:52 | 00:11:56 | continue I still have not lost that |
| 00:11:55 | 00:11:58 | terminology I still call it Google |
| 00:11:56 | 00:12:01 | AdWords but you're gonna have your |
| 00:11:58 | 00:12:02 | account ready to go and how you get to |
| 00:12:01 | 00:12:04 | the keyword planner |
| 00:12:02 | 00:12:06 | you're gonna once you log in you're |
| 00:12:04 | 00:12:08 | gonna go to tools and the keyword |
| 00:12:06 | 00:12:13 | planner is up here now we're not gonna |
| 00:12:08 | 00:12:15 | go into every single column today but in |
| 00:12:13 | 00:12:17 | the court if you want more information |
| 00:12:15 | 00:12:20 | it'll be in the course again it'll be |
| 00:12:17 | 00:12:23 | dropping mid-december if everything goes |
| 00:12:20 | 00:12:25 | according to plan where everything good |
| 00:12:23 | 00:12:28 | we go into every single one of these in |
| 00:12:25 | 00:12:31 | the detail but due to time limitations |
| 00:12:28 | 00:12:33 | in this miniseries we can't necessarily |
| 00:12:31 | 00:12:36 | do that so you're gonna see me jumping |
| 00:12:33 | 00:12:38 | to certain points that um that |
| 00:12:36 | 00:12:40 | traditionally you would you would see me |
| 00:12:38 | 00:12:42 | click on every single thing in order to |
| 00:12:40 | 00:12:45 | get here so there are a few steps that |
| 00:12:42 | 00:12:48 | we have forgot for the sake of time but |
| 00:12:45 | 00:12:51 | to get to the keyword planner this is |
| 00:12:48 | 00:12:53 | where you would go now the interface may |
| 00:12:51 | 00:12:57 | be changing depending on when you see |
| 00:12:53 | 00:12:58 | the actual this actual video but it's |
| 00:12:57 | 00:13:02 | not gonna change too much |
| 00:12:58 | 00:13:05 | their recent overhaul which was in beta |
| 00:13:02 | 00:13:07 | mode for quite a while has has |
| 00:13:05 | 00:13:10 | officially everyone has officially made |
| 00:13:07 | 00:13:12 | the jump over without exception so I |
| 00:13:10 | 00:13:13 | don't foresee this change in two months |
| 00:13:12 | 00:13:15 | in the very near |
| 00:13:13 | 00:13:18 | future but they're continually tweaking |
| 00:13:15 | 00:13:20 | things so you're gonna go to find new |
| 00:13:18 | 00:13:22 | keywords and what you're looking for |
| 00:13:20 | 00:13:26 | here our keywords that as soon as |
| 00:13:22 | 00:13:28 | somebody types let's say real estate |
| 00:13:26 | 00:13:31 | agent if you were going after that |
| 00:13:28 | 00:13:32 | keyword that means that your ad that |
| 00:13:31 | 00:13:35 | we're gonna produce in the third video |
| 00:13:32 | 00:13:38 | you know yeah in the third video in our |
| 00:13:35 | 00:13:40 | series you your ad would be showing as |
| 00:13:38 | 00:13:42 | soon as somebody types that in so as |
| 00:13:40 | 00:13:47 | soon see what we're looking for right |
| 00:13:42 | 00:13:50 | here are trigger words that would put |
| 00:13:47 | 00:13:51 | our ad in front of the the person that's |
| 00:13:50 | 00:13:54 | searching for that so if somebody is |
| 00:13:51 | 00:13:58 | searching for real estate agent near me |
| 00:13:54 | 00:14:03 | you you target those keywords that |
| 00:13:58 | 00:14:06 | phrase and only after somebody types |
| 00:14:03 | 00:14:07 | that in will your ad show in front of |
| 00:14:06 | 00:14:09 | them so you're not marketing to the |
| 00:14:07 | 00:14:11 | entire world unless you want to and you |
| 00:14:09 | 00:14:15 | have that budget I don't suggest that |
| 00:14:11 | 00:14:19 | but this is where we would this is where |
| 00:14:15 | 00:14:22 | we're starting to do our search so as |
| 00:14:19 | 00:14:25 | you saw there I already typed that in |
| 00:14:22 | 00:14:27 | but real estate agent in Arlington Texas |
| 00:14:25 | 00:14:29 | so for this video we're going to target |
| 00:14:27 | 00:14:33 | Arlington Texas which is in the |
| 00:14:29 | 00:14:36 | dallas-fort Worth Metroplex and you can |
| 00:14:33 | 00:14:38 | adjust it to whatever location you want |
| 00:14:36 | 00:14:39 | you can go buy counties you can go by |
| 00:14:38 | 00:14:43 | zip so you can go by cities you can go |
| 00:14:39 | 00:14:45 | by states countries and pretty much |
| 00:14:43 | 00:14:48 | anything so you see if I was gonna |
| 00:14:45 | 00:14:51 | target the county I would put Tarrant |
| 00:14:48 | 00:14:54 | County which is where Arlington is at |
| 00:14:51 | 00:14:57 | and you see there's the entire county |
| 00:14:54 | 00:15:00 | and there's a subset so this is a a |
| 00:14:57 | 00:15:02 | different there's a little bit different |
| 00:15:00 | 00:15:05 | than Facebook ask because in facebook |
| 00:15:02 | 00:15:08 | ads you can't target by county and you |
| 00:15:05 | 00:15:11 | can target by city and by zip codes but |
| 00:15:08 | 00:15:14 | you can't do it by by county so it's a |
| 00:15:11 | 00:15:15 | little bit different in that sense if |
| 00:15:14 | 00:15:18 | there was something you were wanting to |
| 00:15:15 | 00:15:22 | do that was more county oriented you |
| 00:15:18 | 00:15:25 | have that capability here here in Google |
| 00:15:22 | 00:15:27 | advertising so I'm going to put cancel |
| 00:15:25 | 00:15:30 | you can select the language |
| 00:15:27 | 00:15:33 | and then the search Network which will |
| 00:15:30 | 00:15:38 | get into that here a little bit later |
| 00:15:33 | 00:15:41 | now as we're doing our research we are |
| 00:15:38 | 00:15:43 | looking for keywords that are our |
| 00:15:41 | 00:15:45 | low-hanging fruit it goes back to the |
| 00:15:43 | 00:15:47 | strategy that we discussed in the first |
| 00:15:45 | 00:15:50 | video the low-hanging fruit we're |
| 00:15:47 | 00:15:52 | looking for those key words or key |
| 00:15:50 | 00:15:55 | phrases that are searched that have a |
| 00:15:52 | 00:15:58 | high search volume and don't cost as |
| 00:15:55 | 00:16:04 | much so that how that will typically |
| 00:15:58 | 00:16:08 | manifest itself is by a by a phrase or |
| 00:16:04 | 00:16:09 | an extended keyword search an extended |
| 00:16:08 | 00:16:12 | phrase is a better way of saying it |
| 00:16:09 | 00:16:15 | which is essentially a long tail which |
| 00:16:12 | 00:16:19 | is what a long tail is what it's called |
| 00:16:15 | 00:16:22 | where the more words that you put in the |
| 00:16:19 | 00:16:25 | more specific that that phrase is gonna |
| 00:16:22 | 00:16:27 | be so not as much volume is being driven |
| 00:16:25 | 00:16:30 | to that so people there's a difference |
| 00:16:27 | 00:16:33 | between people that search for real |
| 00:16:30 | 00:16:36 | estate versus real estate agent versus |
| 00:16:33 | 00:16:38 | real estate agent near me versus the |
| 00:16:36 | 00:16:41 | best real estate agent near me versus |
| 00:16:38 | 00:16:46 | and then you get the gist so once you |
| 00:16:41 | 00:16:50 | come here you are getting you are |
| 00:16:46 | 00:16:52 | getting keyword idea so there's 511 |
| 00:16:50 | 00:16:56 | keyword ideas you get to see the volume |
| 00:16:52 | 00:16:59 | breakdown per month of if I can get this |
| 00:16:56 | 00:17:02 | mouse to work you see how many times |
| 00:16:59 | 00:17:04 | it's been it's been researched you see |
| 00:17:02 | 00:17:10 | the spikes you see when it's searched |
| 00:17:04 | 00:17:13 | last for for these keywords it's it's |
| 00:17:10 | 00:17:18 | relatively stable if there is a slight |
| 00:17:13 | 00:17:20 | spike here in the where are they no |
| 00:17:18 | 00:17:21 | actually it's January if everywhere |
| 00:17:20 | 00:17:24 | that's where you have your bigger spikes |
| 00:17:21 | 00:17:26 | I would expect the summer months to be a |
| 00:17:24 | 00:17:28 | little bit more top-heavy but that's not |
| 00:17:26 | 00:17:33 | the case so you would see the volume |
| 00:17:28 | 00:17:34 | trends in that in that section but what |
| 00:17:33 | 00:17:37 | you're looking for at this point is |
| 00:17:34 | 00:17:40 | you're looking for the average monthly |
| 00:17:37 | 00:17:40 | searches |
| 00:17:40 | 00:17:45 | in combination with the cost on the low |
| 00:17:43 | 00:17:47 | range and the high range so what that |
| 00:17:45 | 00:17:50 | means is every time the average |
| 00:17:47 | 00:17:53 | cost-per-click that as soon as somebody |
| 00:17:50 | 00:17:57 | clicks on your ad on the low range it's |
| 00:17:53 | 00:17:59 | 56 cents versus two dollars and 26 cents |
| 00:17:57 | 00:18:01 | so these are averages that's what you |
| 00:17:59 | 00:18:03 | can expect to pay and it goes back to |
| 00:18:01 | 00:18:05 | that relevant score that we were toking |
| 00:18:03 | 00:18:08 | a bit a little bit earlier if you are |
| 00:18:05 | 00:18:10 | not ranking very high in relevancy score |
| 00:18:08 | 00:18:12 | which means that you have a lot of |
| 00:18:10 | 00:18:15 | people that are bouncing out of your |
| 00:18:12 | 00:18:18 | website more frequently than a lot than |
| 00:18:15 | 00:18:20 | not you're gonna be on the higher range |
| 00:18:18 | 00:18:22 | well at some point they may even stop |
| 00:18:20 | 00:18:26 | your ads and just say not delivering |
| 00:18:22 | 00:18:29 | because your landing page is not promise |
| 00:18:26 | 00:18:31 | it's not delivering on the promise that |
| 00:18:29 | 00:18:33 | you had when you were advertising so if |
| 00:18:31 | 00:18:36 | you had a completely different message |
| 00:18:33 | 00:18:39 | on your landing page that had nothing to |
| 00:18:36 | 00:18:41 | do with the keywords that you bought |
| 00:18:39 | 00:18:43 | you're wasting your money and at some |
| 00:18:41 | 00:18:45 | point Google's just gonna cut you off |
| 00:18:43 | 00:18:48 | altogether they're not gonna continue to |
| 00:18:45 | 00:18:50 | collect on it because from Google's |
| 00:18:48 | 00:18:52 | standpoint they want people to use |
| 00:18:50 | 00:18:55 | Google they don't want people to go over |
| 00:18:52 | 00:18:58 | to being because their ads were garbage |
| 00:18:55 | 00:19:01 | from the sense of I as a consumer if I |
| 00:18:58 | 00:19:04 | see the top three ads and I click on the |
| 00:19:01 | 00:19:07 | top three I'm gonna get frustrated and |
| 00:19:04 | 00:19:08 | say wow this this is just not giving me |
| 00:19:07 | 00:19:10 | what I want I'm looking for a real |
| 00:19:08 | 00:19:14 | estate agent but then it's delivering a |
| 00:19:10 | 00:19:16 | mortgage guy or it's delivering a for |
| 00:19:14 | 00:19:18 | the sake of this example pizza guy or |
| 00:19:16 | 00:19:21 | whatever so since it's incongruent to |
| 00:19:18 | 00:19:24 | what I'm looking for and my user |
| 00:19:21 | 00:19:27 | experience is negatively impacted so |
| 00:19:24 | 00:19:31 | that's how Google punishes or |
| 00:19:27 | 00:19:33 | essentially cuts through that by cutting |
| 00:19:31 | 00:19:35 | you off altogether so all right let's |
| 00:19:33 | 00:19:38 | get into the practikality of it because |
| 00:19:35 | 00:19:41 | I'm getting long-winded into the theory |
| 00:19:38 | 00:19:43 | we're looking at the competitive Marches |
| 00:19:41 | 00:19:47 | searches I'm sorry and then you see the |
| 00:19:43 | 00:19:49 | competition on on these key key phrases |
| 00:19:47 | 00:19:51 | and then you see the low range and the |
| 00:19:49 | 00:19:54 | high range so we're gonna go through and |
| 00:19:51 | 00:19:56 | we're gonna select off |
| 00:19:54 | 00:19:58 | keywords are key a few key phrases so we |
| 00:19:56 | 00:20:00 | can start building our ad in the next |
| 00:19:58 | 00:20:04 | video we're seeing homes for sale in |
| 00:20:00 | 00:20:05 | Arlington Texas traditionally I would |
| 00:20:04 | 00:20:08 | say no I'm not gonna go after those |
| 00:20:05 | 00:20:11 | keywords but if you're a home seller |
| 00:20:08 | 00:20:14 | chances are that you are either looking |
| 00:20:11 | 00:20:16 | at your competition before you go on |
| 00:20:14 | 00:20:19 | market or you're looking at other homes |
| 00:20:16 | 00:20:21 | that are for sale in your area that you |
| 00:20:19 | 00:20:24 | may want to purchase so I'm not gonna |
| 00:20:21 | 00:20:27 | cook I'm not gonna completely negate |
| 00:20:24 | 00:20:30 | this because the cost per click on the |
| 00:20:27 | 00:20:32 | low range is not that high and then you |
| 00:20:30 | 00:20:35 | see the high range is not that high |
| 00:20:32 | 00:20:38 | either in the volume search is is |
| 00:20:35 | 00:20:43 | healthy you have between 1,000 and |
| 00:20:38 | 00:20:46 | 10,000 searches so what we're gonna do |
| 00:20:43 | 00:20:49 | you could add it to your keyword planner |
| 00:20:46 | 00:20:51 | add it to the plan up here I don't do |
| 00:20:49 | 00:20:57 | that I just like to go old-school way so |
| 00:20:51 | 00:20:57 | I just open up a notepad and I copy it |
| 00:21:04 | 00:21:11 | okay all right apartment in Arlington |
| 00:21:09 | 00:21:14 | Texas so again keep in mind we're |
| 00:21:11 | 00:21:17 | targeting sellers apartments in |
| 00:21:14 | 00:21:20 | Arlington Texas that is not something a |
| 00:21:17 | 00:21:22 | home seller would search for so we're |
| 00:21:20 | 00:21:25 | gonna bypass that Arlington Texas not |
| 00:21:22 | 00:21:29 | used not useful to us houses for sale in |
| 00:21:25 | 00:21:32 | Arlington Texas very similar to the |
| 00:21:29 | 00:21:35 | methodology up here the cost is not that |
| 00:21:32 | 00:21:37 | high as you can see here the competition |
| 00:21:35 | 00:21:40 | is medium as the first key phrase that |
| 00:21:37 | 00:21:42 | we looked at in the top range is |
| 00:21:40 | 00:21:45 | actually less expensive than this and |
| 00:21:42 | 00:21:51 | the search volume is about the same so I |
| 00:21:45 | 00:21:53 | do want that phrase which again that |
| 00:21:51 | 00:21:57 | phrase it every time somebody types that |
| 00:21:53 | 00:21:59 | in my ad would show up |
| 00:21:57 | 00:22:03 | well I'm sure let me rephrase that if I |
| 00:21:59 | 00:22:06 | went in the auction only when people |
| 00:22:03 | 00:22:08 | type that will my ad show up you're not |
| 00:22:06 | 00:22:11 | gonna show up a hundred percent of the |
| 00:22:08 | 00:22:14 | time because there is an auction style |
| 00:22:11 | 00:22:15 | of bidding so other people are bidding |
| 00:22:14 | 00:22:19 | for this and you see the competition |
| 00:22:15 | 00:22:20 | being medium if your competition is on |
| 00:22:19 | 00:22:23 | the lower end there's a higher |
| 00:22:20 | 00:22:25 | likelihood if you're bidding enough |
| 00:22:23 | 00:22:27 | there you're gonna show up with |
| 00:22:25 | 00:22:28 | regularity and then the reports it'll |
| 00:22:27 | 00:22:31 | show you where you're ranking in the |
| 00:22:28 | 00:22:33 | searches so you're able to modify your |
| 00:22:31 | 00:22:35 | auction bidding again I don't want to go |
| 00:22:33 | 00:22:38 | into too much of that because that's on |
| 00:22:35 | 00:22:41 | the third video or limited set but if |
| 00:22:38 | 00:22:44 | you want more ending detailed |
| 00:22:41 | 00:22:47 | information the course will be out in |
| 00:22:44 | 00:22:50 | December all right houses first for rent |
| 00:22:47 | 00:22:52 | in Arlington a home seller wouldn't be |
| 00:22:50 | 00:22:55 | asked wouldn't be searching for that |
| 00:22:52 | 00:22:58 | Arlington home towns townhomes Keller |
| 00:22:55 | 00:22:59 | Williams Arlington Texas so there's a |
| 00:22:58 | 00:23:02 | lot of intentionality with people that |
| 00:22:59 | 00:23:04 | are searching for bigger brands or |
| 00:23:02 | 00:23:07 | bigger brokerages out there considering |
| 00:23:04 | 00:23:10 | that the competition is low and the low |
| 00:23:07 | 00:23:14 | range is here so 38 cents on the low end |
| 00:23:10 | 00:23:16 | 65 cents on the high end there's 300 |
| 00:23:14 | 00:23:18 | well average monthly searches are |
| 00:23:16 | 00:23:20 | between 100 and |
| 00:23:18 | 00:23:25 | thousand I'm gonna go ahead and pick |
| 00:23:20 | 00:23:26 | that up it won't it won't bring in that |
| 00:23:25 | 00:23:28 | search alone that phrase alone it's not |
| 00:23:26 | 00:23:31 | gonna bring in the volume that I'm |
| 00:23:28 | 00:23:35 | seeking but in aggregate if I put enough |
| 00:23:31 | 00:23:38 | key words and key phrases in this search |
| 00:23:35 | 00:23:39 | I'm sorry in this campaign it's gonna |
| 00:23:38 | 00:23:45 | show up with regularity so I am |
| 00:23:39 | 00:23:50 | interested in in ethically stealing the |
| 00:23:45 | 00:23:52 | traffic of my competitors and the reason |
| 00:23:50 | 00:23:56 | I say competitors is because I'm not |
| 00:23:52 | 00:24:00 | with keller williams houses for so if |
| 00:23:56 | 00:24:04 | you are with keller williams know that |
| 00:24:00 | 00:24:07 | you could do the same to me houses for |
| 00:24:04 | 00:24:12 | sale in arlington so they get specific |
| 00:24:07 | 00:24:14 | in the zip code competition is high low |
| 00:24:12 | 00:24:19 | bid range is twenty two cents two |
| 00:24:14 | 00:24:21 | dollars and eighty four cents so um |
| 00:24:19 | 00:24:24 | competition is high i'm gonna forego |
| 00:24:21 | 00:24:26 | that even though it's not too expensive |
| 00:24:24 | 00:24:29 | i want to stay with it |
| 00:24:26 | 00:24:33 | out on the high end two dollars per |
| 00:24:29 | 00:24:39 | click on the high end so i'm gonna |
| 00:24:33 | 00:24:45 | forego that show me two hundred let's |
| 00:24:39 | 00:24:47 | see what two hundred looks like we'll do |
| 00:24:45 | 00:24:49 | one more and then i'll show you two |
| 00:24:47 | 00:24:52 | other ways that you can do this research |
| 00:24:49 | 00:24:55 | 101 is super quick it but it just |
| 00:24:52 | 00:24:57 | requires a Chrome extension but it's |
| 00:24:55 | 00:24:57 | super quick |
| 00:25:06 | 00:25:17 | okay here's what we'll do |
| 00:25:10 | 00:25:18 | let's go back up we're gonna switch out |
| 00:25:17 | 00:25:21 | so you see what it looks like you need |
| 00:25:18 | 00:25:24 | an X out here and then enter a key |
| 00:25:21 | 00:25:26 | phrase that you're looking for I want to |
| 00:25:24 | 00:25:31 | see if there's people that are searching |
| 00:25:26 | 00:25:38 | for how to sell my house I'm gonna see |
| 00:25:31 | 00:25:40 | the results that we get how do you sell |
| 00:25:38 | 00:25:44 | your house you see that it's not |
| 00:25:40 | 00:25:46 | searched too much so the average monthly |
| 00:25:44 | 00:25:48 | search is very minimal there's no |
| 00:25:46 | 00:25:50 | competition that means it's just so rare |
| 00:25:48 | 00:25:55 | that there's no there's no competition |
| 00:25:50 | 00:25:58 | for it those freebies is it's not free |
| 00:25:55 | 00:26:00 | but those inexpensive keywords I want |
| 00:25:58 | 00:26:05 | all day long because I just stack them |
| 00:26:00 | 00:26:08 | upon my searches what will my house sell |
| 00:26:05 | 00:26:11 | for that sounds very intentional to me |
| 00:26:08 | 00:26:16 | so I'm gonna copy that and I'm gonna |
| 00:26:11 | 00:26:16 | stack it or I'm not |
| 00:26:23 | 00:26:25 | you |
| 00:26:31 | 00:26:38 | tips for selling your home you see the |
| 00:26:35 | 00:26:40 | competition is quite high in that homes |
| 00:26:38 | 00:26:42 | for sale by owner you see the |
| 00:26:40 | 00:26:45 | competition is high on that how to get |
| 00:26:42 | 00:26:50 | your home sold quickly I don't see much |
| 00:26:45 | 00:26:52 | competition and I want that and then I |
| 00:26:50 | 00:26:56 | would go through I think you get the |
| 00:26:52 | 00:26:58 | gist on that so I'm stacking these up so |
| 00:26:56 | 00:27:01 | then I can input them into my search |
| 00:26:58 | 00:27:04 | criteria or into the auction when we're |
| 00:27:01 | 00:27:06 | running an ad so I will stop doing that |
| 00:27:04 | 00:27:08 | for now I'll show you the other two ways |
| 00:27:06 | 00:27:10 | that you can do this keyword research |
| 00:27:08 | 00:27:12 | again we're setting the foundation so |
| 00:27:10 | 00:27:14 | then when we create the ad it's it goes |
| 00:27:12 | 00:27:16 | much quicker and we know which keywords |
| 00:27:14 | 00:27:17 | to target because we've done our |
| 00:27:16 | 00:27:22 | research |
| 00:27:17 | 00:27:28 | we're gonna go to real estate agent in |
| 00:27:22 | 00:27:30 | Arlington and you're gonna see who's |
| 00:27:28 | 00:27:34 | advertising in this area so you see that |
| 00:27:30 | 00:27:38 | this agent is advertising up nest is |
| 00:27:34 | 00:27:40 | more of a directory top agent ranked |
| 00:27:38 | 00:27:43 | against more of a directory so it's not |
| 00:27:40 | 00:27:47 | a brokerage home zeny same thing and so |
| 00:27:43 | 00:27:49 | it's those folks have big pockets and |
| 00:27:47 | 00:27:51 | are purchasing as much real estate as |
| 00:27:49 | 00:27:54 | possible so then they can funnel their |
| 00:27:51 | 00:27:56 | leads to actual real estate agents not |
| 00:27:54 | 00:27:59 | interested in that I am interested in |
| 00:27:56 | 00:28:03 | competing against those because I |
| 00:27:59 | 00:28:07 | typically win so what you're gonna do is |
| 00:28:03 | 00:28:08 | search in a general and just go into |
| 00:28:07 | 00:28:10 | Google search you're gonna go at the |
| 00:28:08 | 00:28:12 | very bottom and you're gonna get keyword |
| 00:28:10 | 00:28:15 | ideas very similar to what we just did |
| 00:28:12 | 00:28:20 | in in our keyword planner you're gonna |
| 00:28:15 | 00:28:23 | see the various ways or various common |
| 00:28:20 | 00:28:25 | phrases that are searched so you see |
| 00:28:23 | 00:28:28 | real estate companies in Arlington Texas |
| 00:28:25 | 00:28:33 | don't look at this right now because |
| 00:28:28 | 00:28:35 | that's our third way this comes via a |
| 00:28:33 | 00:28:40 | Chrome extension it's free but it |
| 00:28:35 | 00:28:42 | requires a download and a key input that |
| 00:28:40 | 00:28:44 | anyway we'll get into that here in a bit |
| 00:28:42 | 00:28:47 | so you see top real estate |
| 00:28:44 | 00:28:49 | in Arlington Arlington Texas Arlington |
| 00:28:47 | 00:28:52 | Realtors real estate agent salary |
| 00:28:49 | 00:28:54 | realtor Arlington Texas Arlington Texas |
| 00:28:52 | 00:28:58 | Realtors real estate agents nearly so |
| 00:28:54 | 00:29:00 | you see different related searches very |
| 00:28:58 | 00:29:05 | similar to what you saw in the keyword |
| 00:29:00 | 00:29:08 | planner the downside to this is you |
| 00:29:05 | 00:29:11 | don't have competition information you |
| 00:29:08 | 00:29:13 | don't have monthly search volume you |
| 00:29:11 | 00:29:15 | don't have the low range or high range |
| 00:29:13 | 00:29:18 | you don't necessarily have too much data |
| 00:29:15 | 00:29:24 | outside of general terms that are |
| 00:29:18 | 00:29:26 | related to what you just input so that |
| 00:29:24 | 00:29:28 | helps but helps in a broad way it just |
| 00:29:26 | 00:29:30 | gives you different ideas this helps a |
| 00:29:28 | 00:29:33 | lot if you're trying to rank YouTube |
| 00:29:30 | 00:29:36 | videos but not for the purposes of |
| 00:29:33 | 00:29:39 | paying for actual searches or phrases |
| 00:29:36 | 00:29:41 | because one of these phrases could |
| 00:29:39 | 00:29:44 | actually be thirty dollars a pump and |
| 00:29:41 | 00:29:46 | you just don't know what you see over |
| 00:29:44 | 00:29:48 | here and on the right-hand side it's |
| 00:29:46 | 00:29:52 | called keywords everywhere |
| 00:29:48 | 00:29:56 | that is a Chrome extension it is free |
| 00:29:52 | 00:29:57 | now you will have to do it's it's not |
| 00:29:56 | 00:30:01 | complicated to download you just |
| 00:29:57 | 00:30:04 | download but it does need to deliver a a |
| 00:30:01 | 00:30:06 | key when you're downloading it they'll |
| 00:30:04 | 00:30:08 | send you an email you have to put a |
| 00:30:06 | 00:30:12 | certain key into your Chrome extension |
| 00:30:08 | 00:30:15 | for it to work the details are in are in |
| 00:30:12 | 00:30:17 | the or in the webstore and are in the |
| 00:30:15 | 00:30:19 | email that you get no that you do have |
| 00:30:17 | 00:30:22 | to give your email but at no point |
| 00:30:19 | 00:30:24 | whether they ask you for money it's just |
| 00:30:22 | 00:30:27 | it's just the price of doing business |
| 00:30:24 | 00:30:29 | which is that email and ever since I |
| 00:30:27 | 00:30:32 | downloaded it I haven't gotten I haven't |
| 00:30:29 | 00:30:34 | gotten a promotion off of it or anything |
| 00:30:32 | 00:30:37 | else like that it's free |
| 00:30:34 | 00:30:39 | they haven't marketed to me in any other |
| 00:30:37 | 00:30:41 | way they just send me that one email to |
| 00:30:39 | 00:30:45 | download and that's all I've seen from |
| 00:30:41 | 00:30:48 | them so check them out the reason I like |
| 00:30:45 | 00:30:51 | them so much though is because I don't |
| 00:30:48 | 00:30:53 | even have to go to keyword planner I can |
| 00:30:51 | 00:30:55 | just you see real estate agents in |
| 00:30:53 | 00:30:56 | Arlington as you saw me type that in and |
| 00:30:55 | 00:30:59 | the |
| 00:30:56 | 00:31:03 | you get the very same information on the |
| 00:30:59 | 00:31:05 | right hand side versus this versus |
| 00:31:03 | 00:31:07 | coming into keyword planner and |
| 00:31:05 | 00:31:09 | searching that way so you see real |
| 00:31:07 | 00:31:11 | estate agent salary it's not what I'm |
| 00:31:09 | 00:31:13 | looking for that a realist somebody |
| 00:31:11 | 00:31:15 | that's trying to sell their home is not |
| 00:31:13 | 00:31:18 | looking for that real estate agents near |
| 00:31:15 | 00:31:20 | me now that does pique my attention |
| 00:31:18 | 00:31:23 | however I see that the cost per click is |
| 00:31:20 | 00:31:27 | about 10 bucks and the competition if |
| 00:31:23 | 00:31:29 | it's below 50 it means low if it above |
| 00:31:27 | 00:31:34 | 50 it's gonna be in the fifth in the |
| 00:31:29 | 00:31:38 | medium and i believe it's 0.75 before it |
| 00:31:34 | 00:31:40 | gets to a high competition i want to say |
| 00:31:38 | 00:31:43 | that that's right so it's right here |
| 00:31:40 | 00:31:47 | so that's the only difference it scales |
| 00:31:43 | 00:31:50 | from 0 to 1 the higher it is to 1 right |
| 00:31:47 | 00:31:54 | here the more competitive that keyword |
| 00:31:50 | 00:31:57 | is arlington texas Realtors the volume |
| 00:31:54 | 00:31:59 | is not as high the cost per click is not |
| 00:31:57 | 00:32:01 | as high as that and the competition is a |
| 00:31:59 | 00:32:05 | little bit was a little bit heavy right |
| 00:32:01 | 00:32:07 | now real estate companies arlington |
| 00:32:05 | 00:32:09 | texas that does piqued my attention |
| 00:32:07 | 00:32:11 | because that shows some intentionality |
| 00:32:09 | 00:32:16 | from this could actually bring in |
| 00:32:11 | 00:32:18 | sellers and bring in buyers but at the |
| 00:32:16 | 00:32:22 | at the volume it's not that high volume |
| 00:32:18 | 00:32:24 | so it's about one per month cost per |
| 00:32:22 | 00:32:28 | click is not that high i would actually |
| 00:32:24 | 00:32:31 | pick this keyword up if i haven't |
| 00:32:28 | 00:32:31 | already |
| 00:32:36 | 00:32:38 | you |
| 00:32:45 | 00:32:50 | all right now you can type in different |
| 00:32:48 | 00:32:52 | variations so you saw that it went |
| 00:32:50 | 00:32:56 | through real estate companies Arlington |
| 00:32:52 | 00:32:59 | Texas now it showed the same one here |
| 00:32:56 | 00:33:02 | but homes in Arlington Texas for rent |
| 00:32:59 | 00:33:05 | not something I'm interested in |
| 00:33:02 | 00:33:08 | realtor in Arlington Texas I might be |
| 00:33:05 | 00:33:11 | tempted to go after that if I don't get |
| 00:33:08 | 00:33:13 | enough volume in my in my original |
| 00:33:11 | 00:33:17 | search as whereas we're searching |
| 00:33:13 | 00:33:20 | through but for the sake of time this is |
| 00:33:17 | 00:33:23 | what you're doing when you're setting up |
| 00:33:20 | 00:33:26 | your plan this is where you're doing to |
| 00:33:23 | 00:33:28 | get enough keywords to have enough |
| 00:33:26 | 00:33:31 | search volume and that are not expensive |
| 00:33:28 | 00:33:33 | or as expensive above as others so these |
| 00:33:31 | 00:33:36 | are your low-hanging fruit they're |
| 00:33:33 | 00:33:38 | bigger boys they can purchase the bigger |
| 00:33:36 | 00:33:40 | boys or the bigger girls if you want to |
| 00:33:38 | 00:33:42 | be politikally correct the bigger |
| 00:33:40 | 00:33:45 | players in the space have the budget to |
| 00:33:42 | 00:33:47 | purchase as many keywords as they want |
| 00:33:45 | 00:33:50 | the very competitive keywords that are |
| 00:33:47 | 00:33:53 | out there they can go after those and |
| 00:33:50 | 00:33:57 | they can pay the $20 $50 $100 per click |
| 00:33:53 | 00:34:00 | I can't necessarily do that and then |
| 00:33:57 | 00:34:02 | then the volume I am actually very keen |
| 00:34:00 | 00:34:04 | on the volume of strategy but for the |
| 00:34:02 | 00:34:08 | sake of this video you won't be seeing |
| 00:34:04 | 00:34:12 | that again going I hate to continue to |
| 00:34:08 | 00:34:14 | reference the Google Ads course but know |
| 00:34:12 | 00:34:17 | that the volume strategy there is a lot |
| 00:34:14 | 00:34:19 | of benefits to it but for sake of time |
| 00:34:17 | 00:34:21 | we're not gonna cover the volume |
| 00:34:19 | 00:34:24 | strategy below hanging fruit is what |
| 00:34:21 | 00:34:27 | we're deploying right now now again |
| 00:34:24 | 00:34:29 | you're gonna see that all of these |
| 00:34:27 | 00:34:32 | together will add up to several hundred |
| 00:34:29 | 00:34:35 | several thousand searches per month and |
| 00:34:32 | 00:34:37 | it'll keep you busy enough where we're |
| 00:34:35 | 00:34:39 | as soon as we're building our ad we're |
| 00:34:37 | 00:34:42 | gonna put enough landmines in our ad |
| 00:34:39 | 00:34:44 | that's gonna evoke people clicking |
| 00:34:42 | 00:34:46 | through and actually submitting their |
| 00:34:44 | 00:34:49 | information to us or just giving us a |
| 00:34:46 | 00:34:52 | call straight out so that is the second |
| 00:34:49 | 00:34:56 | video the third video should be |
| 00:34:52 | 00:34:57 | somewhere in the in cards or the |
| 00:34:56 | 00:35:00 | little bar that you're gonna see above |
| 00:34:57 | 00:35:01 | here somewhere well look out for that |
| 00:35:00 | 00:35:05 | third video that's where we actually |
| 00:35:01 | 00:35:07 | start creating the ad if you have any |
| 00:35:05 | 00:35:09 | questions please feel free to reach out |
| 00:35:07 | 00:35:11 | like comment share subscribe hit the |
| 00:35:09 | 00:35:13 | notification button we're just getting |
| 00:35:11 | 00:35:15 | started and I'll see you in the next |
| 00:35:13 | 00:35:15 | video |
| 00:35:30 | 00:35:32 | you |
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