google ads formats
Published on: January 27 2023 by pipiads
Table of Contents About google ads formats
- Video Ad Formats Available in Google Ads
- Google Hardware, New Google Ads Format, and More - May 16, 2022
- YouTube Advertising Ad Formats and Campaign Types 2022
- 8 Types Of Google Ads Formats  ✅
- Google Display Ads Sizes and Responsive Display Ads Tutorial 2022
- How to choose the best ad format for your app
Video Ad Formats Available in Google Ads
foreign. we'll show you the differences in appearance and layout of the different video ad formats available in Google ads so you can determine which format will work best for you and your audiences. skippable in-stream ads play before, during or after other YouTube videos and can be skipped by the user after five seconds. skippable in-stream ads come with an auto-generated companion Banner that provides interactive elements to users that can help Drive traffic to your Channel or website. there is no max length for this format, but it is not recommended to create ads over three minutes. with skippable in-stream ads, you only pay for users that view your ad. skippable in-stream ads provide insights into your audience's engagement with metrics like view through rate. infeed ads feature your video thumbnail and a short description. infeed ads help you engage your Audience by presenting during key moments of Discovery on the YouTube homepage, search results and video Pages. they can also be shown alongside content on Partner websites. this format is ideal for users that want to promote longer form content, as there's no maximum video length. video action campaigns run responsive ads. with responsive ads, you create one ad and it can serve as in-feed or skippable in stream. bumper ads are six second ads that are designed to help you efficiently Drive Impressions and reach with short, memorable messages. they're a great format to provide a preview of your product or complement your other ads. non-skippable in-stream ads don't have a skip button, but have a max length of 15 to 20 seconds. with this format, you can ensure users see the full duration of your ad. bumper ads and non-skippable in-stream ads don't increment view counts in Google ads, so you won't see views reported in Google ads. also note: these formats can't leverage video remarketing. outstream ads are served outside of video streams, such as in front of or between content on mobile sites and applications. this ad type is only available via an allow list. please contact your Google representative if you're interested in running this format. YouTube Masthead ads appear at the top of the YouTube home feed on desktop, mobile and TV screens. they work to drive widespread awareness with a large-scale campaign. Masthead ads are available on a reservation only basis. if you're interested in running a Masthead ad, feel free to reach out to your Google representative. if you're interested in learning more about where to find each format under each campaign objective in Google ads, please view the video Linked In the description. for more information, go to the Google ads help center.
Google Hardware, New Google Ads Format, and More - May 16, 2022
hello everybody and welcome to web and beyond live for may 16- 2022. i'm ray sydney smith, president of w3 consulting and managing director of w3c web services, which provides affordable web and wordpress hosting, domain registration and other weberly related services for small business. what would be on live is our weekly show about topical and timely small business, digital and marketing related issues. so if you're watching the live show with me here or you're watching the replay listening to the podcast afterward, feel free to ask your questions in the chat here, uh, wherever you're listening or watching, and you can also tweet at me at w3 consulting on twitter. i'll do my best to answer them, uh, either synchronously or asynchronously, as i can. today we're going to tok a lot about google, but it's not all about google. but we'll be covering a lot of google stuff, since google i o just happened, and then we are going to get into some other news related to some stuff that's going on with the white house and broadband, which is really great news from my perspective, and we'll also be toking about some uh youtube stuff, which is also google. and then i wanted to just spend a little bit of time toking today about online shopping and customer satisfaction because of a really good artikle that came out from understanding e-commerce. so with that, i'm going to bring the news up onto my screen and we're going to get into the news this week. so, first and foremost, i wanted to tok about and a new ad format that google has been uh testing, and this is an ad format where you basically get a swipeable images carousel in your google ads now so this is showing up on web and i'm really interested to see whether or not this comes to more formats. so this is on mobile and desktop web. when you do a search for a product through google shopping and you get this really large image carousel that displays on screen. and i was originally thinking that this might actually be something that was going to lead toward more ads in google discover, but i think that's a completely different ad surface for google. this is really for within the google shopping arena, but i'm still really excited to see being able to utilize this really large, visible ad display format for a lot of businesses where the visuals are really what help to sell the product, and so just know that this new large images carousel ad format is coming to the system. so i just wanted to kind of point that out to everybody. if you are running google ads, uh, next up is we have a new um, i don't know which, yeah, so google. i o happened this past week and, uh, google announced a whole slew of new things and i wanted to run through some of them. uh, most importantly they, they noted that android 13 is on its way, which i think is really great for businesses who have google business profiles, and so that's formerly known as the google my maps, google my business listings, and so now it's their google business profiles. but in the new maps, features and so on, so forth, they've got a lot of new, fun, interesting features that are coming where they're scanning the internals of buildings and that kind of thing to give a richer experience of those spaces, and for those of you who have physical retail spaces, i think it's going to be really quite interesting. that being the case, you know, beyond android 13 and my personal interest in it, we have some new hardware products from the pixel 6a and the forthcoming pixel seven, so some high-end phones. uh, then we have the pixelbuds pro, which i think for a lot of us who are in a lot of virtual meetings nowadays, if you're doing sales calls via zoom or whatever else, or you're doing a lot of actual work, meeting with clients and consulting clients via video. having a set of headphones that are really going to help you power through the day and have clear audio is really important, and i have tested many, many different headphones over the years and i'm really curious to see whether or not these pixel buds pro are going to stand up to the uh test of time. i have the current pixel buds 2 and um, and you know there have been myriad problems with it, so i'm really really hopeful that the pixel buds pro, when they come out, uh in a month or so, that they actually uh turn out to be uh decent, um. that being the case, uh, we then have the pixel watch coming, and, for those of you who are watch wearers and uh don't know, the pixel watch is basically a smart watch to probably challenge the apple watch in this sense. google owns fitbit, and so, bringing some of that fitbit mojo in terms of health and fitness data to and algorithms to the pixel watch, along with the new wear os interface that they're probably going to do for the pixel watch, i'm really, really curious to see how this will come, come about, um, so the pixel watch, i think, is just one of those things that i'm i'm going to be really excited about and kind of thinking through in that sense, on the on the work work side, uh is google's really trying to uh iterate on google meet. so if you use google workspace and you're attempting to get your video calls to come in, uh, you know, video wise, clearly and crisply, google is doing to make those google me video calls better, and i will look forward to it, because i use zoom primarily for all of my video calls, because the google me video quality tends not to be as good as the zoom video quality, and so if they can really up the ante there with google meet calls, i would use it more. and you know why pay for two different services. you're already paying for google workspace, uh, and you get google meet within that uh. paying the additional money for zoom is not necessarily all that advantageous to us, except for the fact that i just feel like i get so much value out of zoom by itself as a product. but they did announce that that we're looking at getting more and more and better. uh, you know video tiknology baked into uh that. so really, really cool there. uh, as i said before, they're toking a lot more about google maps and how, uh say, doing a multi-search near me, searching for multiple things, uh, you know, so that you're able to find things more conveniently. this is going to be great for small businesses who are trying to find local discovery from their their target audience. i think this is really good also coming out of google. i o them just making sure they're highlighting the fact that if you're looking for, you know, things that are a little bit obscure, you can now type those things into google search engine and they will find them. and just adding the words near me now will bring you to local search for those things, which means you need to start educating your audience to type in near me. at the end of when they type in, you know, if they're looking for a laundromat, if you run a laundromat, you would type a laundromat near me and they will find your laundromat in those partikular areas. so i'm very, very excited to hear about some of these google maps integrations, as i toked about before. okay, enough of the those pieces about google. there was also the um in google. i seem to be having some tiknical, tiknical issues here. there we go um uh, so, outside of google, i o uh. youtube also announced that they were gonna be uh doing membership gifting starting soon, and so this started uh last week and it's in beta, but the idea is is that if you are a youtube creator- right, we're, you know, broadcasting on youtube- you'll now be able to uh go ahead and provide memberships. this has been available for quite some time, but, in addition to that, you will now be able to go ahead and have gifting set up for folks. so, in essence, what you can do is you can say hey to your audience. uh, if, if i have, if we have a membership program running, you can go ahead and gift a membership to say your- you know, your- spouse or partner, you can gift it to your mom or sister, brother, those kinds of things, to friends and family, and so now you can not only have a membership for yourself, you can also gift the membership to other people. this is gonna actually be.
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YouTube Advertising Ad Formats and Campaign Types 2022
what's up everyone, welcome to the surfside ppc youtube channel. today i'm going to be going over some of the different youtube advertising campaign types and some of the different youtube advertising formats. so when you're in your google ads account and you go to create a new campaign, when you're going through the campaign building process, the first thing is going to be: what is your campaign objective? so for this, let's just say we're going to create a campaign without a goals guidance, and then we're going to click on video. you can see some of these different video subtypes here. so this is what i'm going to go through today. and then, in addition, with different subtypes, you're gonna see customize your own settings with skippable entry ads, bumper ads or in-feed video ads, skippable entry mads, non-skippable entry mads or bumper ads. so for different campaign subtypes, you can actually run different video formats. so let's come over here and go through some of the different video formats first. so if we're looking at youtube ad formats, the six main options you have are: skippable in stream ads, so this is the most common advertisement type on youtube. you probably see them all the time. if you're on youtube where you have the option to skip an advertisement that is playing either before, during or after a video. now, non-skippable entry mads. very similar, except they're 15 seconds or less and you're not allowed to skip them at all: in-feed video ads. so in-feed video ads are actually thumbnails that will appear under the youtube search results, they'll appear on the youtube homepage and they'll appear in the youtube watch next feed. so in feed video ads, people actually have to click on the advertisement to view your video. so it's a little bit different than some of the other options that run as someone is watching a video. so with in feed video ads, it's actually a thumbnail. you're going to get a headline. it's going to show your brand name. people can click it and actually watch your video. now, bumper ads are six seconds or less. these are also non-skippable in stream ads, but they're six seconds or less makes them bumper ads. outstream ads appear only on mobile devices. they'll appear on mobile websites or in mobile apps. they don't appear at all on youtube, so it's only on the google video network and outstream ads will play automatikally within content and they will generally start playing as someone is scrolling through the website or maybe they're switching pages. it will start playing and people have the option to click it and listen to the advertisement as well. so the video is going to auto play on mobile devices. now, masthead ads: these are the advertisements that are featured at the very top of the youtube homepage. with masthead ads, you can't actually create campaigns that will allow you to run this video ad format directly through google ads. with these you actually have to go through a google sales representative and purchase a masthead ad. so masthead ads are definitely for large advertisers who, for example, it might be a movie studio that wants to advertise a new movie that's coming out on friday or the following week. so that's an example of a masthead ad. so, going a little deeper into the different ad formats: skippable in streams- before, during and after videos run on the youtube network and google video partners- 11 seconds or longer for skippable in-stream ads. they will work with all campaign objectives. and then the different bidding strategies you have. you can choose every different bidding strategy with skippable entry mads depending on the ad campaign that you're running now. non-skippable entry meds: pretty similar before, during and after youtube and google video partners. the main difference is they are 15 seconds or shorter, they only work with the brand awareness and reach objective and they use target cpm bidding. so you're bidding for every 1 000 impressions of your video advertisement. in feed video ads are a clickable thumbnail. they appear on youtube home, youtube watch next and the youtube search page. promote any length of video content. so, for example, i could use one of my 30-minute tutorials and put that as an in-feed video ad and promote it to people who are actively looking up that type of content. these work with the product and brand consideration objective and they use maximum cost per view bidding. now bumper ads before, during and after videos as well. youtube and google video partners six seconds or shorter and they work with the brand awareness and reach objective and target cpm bidding. so out stream ads are mobile only ads. they only work on google video partners. automatikally play with the sound off. hey everyone, thank you for your support watching my videos over the years. if you want to continue to support my channels while also using some of the best marketing tools, you can try either scm rush or spyfu if you haven't already. both are great ppc and seo tools. if you use the link at the bottom here for either one, they are affiliate links, so it will help support my channel and support server side ppc. if you're not interested, no problem. back to the video and viewers can click the video to enable sound. they run on a viewable cost per thousand impressions- now masthead, as we just went over as well. so let's come back over to google ads and let's just say, for example, we want to run a add sequence campaign. so with add sequence, it allows us to use skippable entry mads, non-skippable entry mats, bumper ads or a mix. so with add sequence, we're able to look at some of the different ad formats. so if we scroll down as we're creating our campaign, one of the things you're gonna see is we create a step. so when we create a step for a video sequence campaign, what we need to do first is find our video and paste the url from youtube. so let's start with the shortest video first. so we have a six second bumper ad right here. so we're going to copy the link address and what we're going to do is paste this video. so with this video, it's automatikally going to opt to a bumper ad and what we want to do is enter our final url, our display url, our call to action. so i'm just going to enter these really quickly just to give you an idea of how these different ad formats look. so we'll enter our final url here, okay, and i've also uploaded a companion banner here as well. so let's scroll to the top and what you can see over here is an example of how our advertisement is going to look on youtube on mobile devices. so you have the advertisement. it's six seconds. there's no option to skip. we have our call to action and our headline and our display url. if we go on computers, you're going to see the companion banner over here to the right hand side and we have some ad copy here as well, and there's also an overlay on computers so people can click on that overlay and go directly to our website and then, last but not least, showing it on a tv device. so if somebody's watching youtube on their tv, it looks just like this, so a six second ad quickly plays. so let's get rid of this advertisement and let's do- we'll come over here again. we'll do this 15 second ad. so we'll copy the link address, we'll paste it here and you're gonna see when you enter this. it's gonna give you some different options depending on how long your advertisement is. so if we enter something- so this is a 14 second advertisement- we're not going to be able to run a bumper ad because it must be six seconds or less. this will allow us to run a skippable in-stream ad or a non-skippable. so let's just say we do non-skippable. let's zoom a little bit, all right, and this is what it's going to look like on mobile devices. so we have our call to action: very similar to bumper ads, except it's just a longer video. so we have our companion banner, we have the overlay here on desktop devices and then, last but not least, on the tv, same exact thing. so very similar, similar to a non-skippable entry. mad, now let's just do one more: our 30 second advertisement. we'll copy this here now, kee.
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8 Types Of Google Ads Formats  ✅
in today's video, i'm going to show you eight different types of google ads formats that you can use within google ads to ensure that your message is portrayed in the best possible way to help you get a maximum conversion rate for whatever input, whatever type of campaign that you're implementing. now, what is a google ads format? well, a google ads format is simply the types of media that you would use to present to your potential customers when implementing an advertising campaign. so, whether that be images, text or video, text ads- now, text ads, as their name implies, are text only, typically implemented within search campaigns, and these are probably one of the most widely used types of ads. they are now commonly known as expanded text ads, where you can specify exactly what the user gets to see when your ad is being triggered, from the top headline to the descriptions, including the display url. responsive ads- responsive ads are basically smart ads where google can change the appearance, the size, the format of the ad, depending on the device that the ad is being displayed on. now, these obviously can be image or text based ads. with text-based ads, you can specify a number of different headlines and a number of different descriptions, and google will determine which headline and description to present to your user in order to give them the best user experience possible. call ads- now, with the google call ads, they are designed specifically to encourage your potential customers to call you, as opposed to visiting your website and die and filling in one of your forms or a lead form or whatever you have now. so if your business is better able to serve your potential customers via the phone call as opposed to receiving an email, then a call ad is an absolute must for you. so call ads would typically appear on mobile devices and you've got a choice of either using your own phone number or you can use a google forwarding number called a gfn number. either way, people will be able to call you directly from the google page by simply clicking on a link and calling you. image ads, as the name implies, these are images which you can display on the- primarily on the google display network to advertise your products or services. so with image ads, they can appear in multiple formats, so you can use animated gifs, statik gifs or even html5 formats. what is important is to make sure that when designing your image ads, you design them both for desktop and mobile. there are different sizes and different size formats, so make sure you have catered for both sizes. app promotion ads. so, with app promotion ads, these are primarily designed to allow you to get more downloads of your app. it also allows you to embed deep links to direct uh parts of your app itself. so if you've got an app and you want to get those loads of downloads, this is the number one platform or the types of ad that you should be investigating in order to implement an advertising campaign to get more downloads. in-stream video ads. so, with in-stream video ads, these are targeted ads to allow you to promote your youtube video. so, uh, youtube is owned by google, so they both work great hand in hand. so you may have at some point in time, visited, say, for example, youtube. you won't watch your video- and you might have seen a video come up before your main video with the skip button on the bottom right hand corner. now, that is implemented using an in-stream video ad. if you click skip, after five seconds you go to your main video. and if you do click skip, the great thing is that the advertiser doesn't pay for watching those first five seconds. how brilliant is that? hey, just out of interest, it'd be worthwhile knowing that. what type of youtube videos you might already have which you think that it might be worthwhile implementing a google ads campaign for in order to drive traffic to your website or your landing page. so tell me in the comments below. be great to hear from you. google shopping ads, also known as product shopping ad, so if you have a website whereby you're selling something on- in other words, you've got e-commerce website- then you can have your product displayed on the google page whenever somebody conducts a search for your products. now, typically google will display your product image, a photo of your product, the price of your product, the title as well as the brand. so if you do have an e-commerce website, google shopping ads are an absolute must. showcase shopping ads now, in a similar way to how google shopping ads work, but instead, with showcase shopping ads, google will display a catalog of your products. now at the moment, these ads are not very, very popular at the moment, but i'm hoping that in time they will get more and more popular. so the great thing about google showcase ads is when your catalog is displayed, it's not all. it's not showing all your competitors and their prices as well, it's just your catalog. so it's quite kind of very sort of targeted at your product range, which is why google showcase ads are really good. so that's it, guys. what type of ads do you currently use and what are your most popular type of ads that you think work for you best? also, what type of ads would you like me to create new content on, or maybe new videos on, to go into a lot more detail about how to use these ads? don't forget, in the meantime, to download my guide by visiting ppcebookcom and also, depending on whatever channel you're visiting, this video on, don't forget to like or subscribe, or whatever the platform demands. thank you, and i look forward to seeing you soon. goodbye. 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Google Display Ads Sizes and Responsive Display Ads Tutorial 2022
what's up everyone, welcome to the surfside ppc youtube channel. today i'm going to be going over google display ad sizes and i'm going to be going over responsive display ads as well. so if you're running a google display advertising campaign, obviously one of the main things you need are advertisements that are going to run across the google display network. so as we go through and create this display campaign, the last thing i went over was targeting. if you're interested in google display network targeting, i created a video about all the targeting options explained for 2022. so if you want to find that video, you can find it as a previous video on my channel- also link to it in the video description. but as we come in here to create display ads, the first thing i want to go over is when you click here, you can copy existing ads from a previous campaign that you've already ran before. so if you choose copy existing ads, it's going to choose one of these campaigns you've already been running, so you click on it and then you click on the ad group within that campaign and that's going to pull in all of these ads that you are already running here. so that's one option you do have if you do want to just import advertisements that you've already created. now let's click on cancel here and let's come over to create a new ad. now what i want to go over are display ads. so previously you didn't have the option for responsive display ads, but what you can do is upload banner display ads, which are the ones that you see all over the internet, unless you're using an ad blocker. so if we scroll down here, one of the things i want to show you is supported sizes and formats. so if we click here on supported sizes and formats, the formats you can upload are gif, jpeg and png. now there are html5 formats and amp html formats. now, truthfully, i've never used the amp html formats, ever html5 format. so you can create html5 ads by using google web designer. this is not a tool i work with and generally, when i'm creating a display campaign, i just upload standard display ads and i create responsive display ads. so responsive display ads will allow you to reach basically the entire google display network, because your ad is automatikally going to be resized for whatever inventory google ads has. so the other thing you can do is upload display ads. now there's 20 different sizes that you can see here, so there's square and rectangle sizes. there's leaderboard sizes, which i would generally refer to as large horizontal style ads, and then you have skyscraper ads, which are large vertikal style ads. so basically, for skyscraper, the length is longer than the width and for leaderboard, the width is longer than the length. now, last but not least, there are three mobile ad sizes down here, so there's a total of 20 different sizes to choose from. now, when i'm creating ads, the ones i generally prioritize are here. so 300 by 250 is going to be one of the more popular options. 336 by 280 is another popular option. you have 728 by 90, 970 by 250, 160 by 600, 300 by 600 and then all three of the mobile ad formats. now what i've done for this example, for this video, is, as i'm creating advertisements, i created 40 total ads, so basically every single size that's available. i created a two different versions of them, so using some different images. now the ad copy is the same in every single one. my logo looks the same in every single one. i don't really have a call to action here. i generally wouldn't run ads specifically just to drive traffic to my 52 farmhouse decorations you will love page, because i just don't think it's going to be an optimal campaign just based on what i'm selling, but this is one thing that you can do now. in order to create these display ads, i used canvacom. i would highly recommend trying canvacom if you haven't already. it's very easy to use and if we just come into the back end of my account, you can see we have all of these different advertisements here. you can upload images that you can put in your advertisements. you can upload your logo. you can use any text combination you can possibly think of. so what i generally try to do when i'm creating google display ads is i focus on the main sizes i showed you earlier and i try to create at least a couple variations, because google ads is going to deliver the top performing advertisements. if you forget what the size and formats you should create are, go into your display campaign and just click on supported sizes and formats. now, keep in mind your image files cannot be too large. so if you're creating these large image files, especially these png images, can be very, very large in size. so i generally use jpeg images and what i found is with gifs, they're not generally worth kind of the effort that you put into them, because a lot of times you create them and they don't even get ad impressions whatsoever. so what i generally try to do is focus on these jpeg advertisements, and then i also use responsive display hats. so if i were creating ads for this ad group, what you want to start with is your final url, so i obviously want to drive traffic to this page here, so we're going to come over here, enter that as my final url and then we're going to upload all the files that i have, so i'm going to upload them now. okay, so now i have 40 different uploaded ads and you can see them all here, so 120 by 600, and if you click on them, you can actually see what the advertisements look like. so maybe not the greatest ads in the world, but just something that's going to run across the google display network and advertise what i'm trying to promote now. with the google display network, you definitely want to run ads that are going to be promoting either some type of seasonal promotion or something like that, or you want to have something where you're trying to get awareness out there about a product that's going to drive you really long-term revenue. the google display network is best set up for companies with high average order values and a large average customer lifetime value. for me i'm this is an affiliate website, so i'm trying to get people to come to this website, click on one of these images and go to one of my affiliates and purchase something. not really the best way to run google ads, but this is really just for some examples here for my youtube channel. so we have our final url set, we have all these uploaded ads, so all we need to do is come down here now and click on create ad. so we have 40 total ads here and if we scroll over, you can see every single one. now, generally, what i would want to do is create ads like this so you create two versions, and then eventually, i would go back into canva and maybe update the ad copy a little bit, maybe use some larger images, so you can obviously adjust the types of ads that you're creating and uploading. but from there, what we can do is click on new ad again and we're going to create a responsive display ad. so responsive display ad: you combine some ad copy, your final url, images and logos, and what google ads is going to do is automatikally put together the top performing ads. so the more data you give google for a google display advertising campaign, the better your campaign will run. so there's no downside to uploading hundreds of ads, because what google ads is going to do is continue to serve the ones that drive the most conversions. now, if your budget is five dollars a day, you might have trouble getting enough impressions and clicks on all of your advertisements, but if you plan on running a long term campaign- which is what you should be doing, if you're running google ads whatsoever- then what you want to do is create a lot of different advertisements and allow google ads to optimize them for you. so let's go through the process here and start from the top. so our final url. we want to enter our landing page url here, so we're going to paste that right here. our business name, so farmhouse goals. next is going to be images and logos. so you click on the plus sign here to add images and logos. s
How to choose the best ad format for your app
SPEAKER. Welcome back to another Google AdMob tutorial. Today, I'll be showing you the different ad formats available and how to choose the best one for your app. In this video, we'll cover three things. First, we'll do an overview of all the ad formats that AdMob supports currently. Second, we'll take a look at the different ad types that you can use with each ad format. And lastly, we'll cover some best practikes to help you choose the best ad format. Now let's get started with ad formats. The ad format you choose will determine how ads show up in your app. AdMob currently supports four formats-- banner, interstitial, rewarded and native. Let's learn more about each of these formats. Banner ad units are rectangular ads that occupy a portion of an app's layout. Banners can refresh automatikally after a set period of time. If users stay on the same screen in your app, they will see a new ad at regular intervals. Banners are also the simplest ad format to implement. Let's see an example. On the left device, you can see how Balloon Island used banner ads in the Ultimate Jewel app. Banners appear at the bottom of the screen while the user is playing the game. In the second example, Sohomob chose to show ads between sessions. In this way, they managed to scale their revenue without interfering with social gameplay. When toking about banners, it is important to mention adaptive anchor banners. These are designed to be a drop-in replacement for the fixed-size banner or smart banners. Fixed-size banners return the same-sized creative across every screen, which often results in ads that appear too small or too large. Smart banners only support fixed heights, so they often return creative that appears too small on high-res devices. Adaptive anchor banners return creatives with the best height and aspect ratio for each device, with height limits to prevent the wrong sizes from being served. If you use banners in your app, consider testing adaptive banners in your app. Now let's move on to interstitial ads. These are full-screen ads that cover the whole screen of your app. These ads work best when placed at natural breaks and transitions in your app. For example, you can place them after users complete a level in a game or during loading screens. Here's an example from Eltsoft. Eltsoft is a free English grammar app. They have implemented rich media interstitials in between exercises. Next, we have rewarded ads. This format gives users the option of interacting with ads in exchange for in-app rewards. For example, in a gaming app, users can play games, take surveys or watch videos to earn rewards such as coins or extra lives. In this example, the physics balls game shows rewarded ads when users fail to complete the level, offering them a second chance. The last ad format supported by AdMob is native ads. Native ads are highly customizable, so you can design them to match the look and feel of your app content. The flexibility of native ads allows you to provide a seamless ads experience with minimal interruptions to the app. Here are some examples of native ads. They have been customized to fit the natural look and feel of each app type, including games and utility apps. In this next section, we'll cover ad types. Ad type defines the kinds of ads you want to show users through an ad unit. AdMob currently supports three ad types-- text, image and rich media ads, interactive ads and video ads. Each ad format supports different ad types. Banner ads support text, image and rich media, as well as video, but don't support interactive ads. Interstitials support all ad types. Rewarded ads support only interactive and video ads, And native ads only support image and video ads. Every single app is unique, so here are a few things to consider when choosing an ad format for your app. One, does the ad format fit into your app layout? Two, which ad format performs best in tests. Note that tests should look at revenue and user retention. And three: does the ad complement your user experience? Take into account the tiknical complexity of different ad formats. If you are new to app monetization, banners might be a good starting point to help you learn how to serve ads to your app with its easy setup. You should also consider the category of your app when choosing an ad format. For example, rewarded ads work great in games or other apps where you can offer users a prize, such as coins, extra lives for engaging with an ad. You should consider native ads if you're looking for a better user experience, more long-term revenue or both, and you're willing to design your own ads to achieve these goals. After you've implemented an ad format, it's always a good idea to test things out. By testing different ad formats and placements, you'll understand what works best for your app. Last but not least, when deciding which ad format to use, be mindful of the user experience. Positive ad experiences can earn more revenue over time because happy users are more likely to keep using your app. If your app has lots of different levels or loading screens, consider integrating using interstitials when users would otherwise be staring at a statik screen. Make sure to show a loading screen before and after the interstitial, so the user isn't trying to click something when you're planning to show an ad. If you have an app with blank space on the top or bottom of the screen, consider using banner ads. Native ads, on the other hand, are great if you're willing to design your own ads to blend in with elements of your app. If your app has in-app rewards, rewarded ads can motivate users to engage with ads. These ads might also help you increase the average session duration. That concludes this video about ad formats. We hope you have learned the basics of ad formats and we encourage you to test things out for your app. You can also find more resources about ad formats in the description box. And one last thing-- be sure to subscribe to the Google AdMob YouTube channel for more best practikes and tips to help you grow your app.