google ads manager 360
GAM vs GAM 360 Lesson 2: Understanding the Differences
Welcome to the second video of the Google Ad Manager course, where we will take you from basics to an advanced level in Google Ad Manager. In this video, we will discuss the differences between the two versions of Google Ad Manager and what they provide.
Two Versions of Google Ad Manager:
Google Ad Manager comes in two variants: Google Ad Manager and the paid version, Google Ad Manager 360. In this video, we will discuss all the different features available in these two versions in seven different sections.
1. Integrations and Reporting:
- Data Transfer: Available in Google Ad Manager 360 and not available in Google Ad Manager. It allows publishers to transfer event-level data to a Google Cloud account for data warehousing and analysis.
- Google Analytics: Google Ad Manager 360 can be integrated with Google Analytics, but they need to have Google Analytics 360 as well.
- Data Studio: Google Ad Manager 360 can be integrated with Data Studio to generate real-time and extensive reports.
- Conversion Reporting: Can only be reported in Google Ad Manager 360.
2. Pricing and Terms:
- Google Ad Manager is free up to a certain limit of impressions depending on the country. Once you cross the limit, you will have to upgrade to Google Ad Manager 360.
- Google Ad Manager 360 allows for unlimited impressions and has a contract with an official contract.
Understanding the differences between Google Ad Manager and Google Ad Manager 360 is essential for publishers who want to use these platforms effectively. Knowing the features, integrations, pricing, and terms of each version will help publishers make informed decisions about which platform to use.
Introduction to GAM - Lesson 1: Google Ad Manager (DFP) Tutorial
Welcome to the Google Ad Manager Course, a multi-video course that covers everything you need to know about Google Ad Manager. In this course, you will learn how to run, optimize, and set up all kinds of monetization deals and campaigns in Google Ad Manager.
Why Google Ad Manager?
As a platform, Google Ad Manager is perfect for those who want to monetize their websites and apps. It is a versatile tool that allows you to run and manage different types of ad campaigns.
Who Uses Google Ad Manager?
If you're interested in working for publishers or technology companies like Google Operations Center, this course is perfect for you. You can also work for consulting companies like Accenture or other media companies like Media Mint.
What Will You Learn?
By the end of this course, you will have an in-depth understanding of Google Ad Manager. You will also learn how to run, optimize, and set up all kinds of monetization deals and campaigns in Google Ad Manager.
The Agenda for This Video
This first video will cover the basics of Google Ad Manager, including what it is, how it fits into the programmatic ecosystem, and who uses it. We'll also cover some basic questions people often ask, such as eligibility and billing.
Main Uses of Google Ad Manager
Google Ad Manager is an ad server and ad management tool used by publishers to monetize their websites and apps. It is perfect for managing ads and showing them to audiences.
Where Does Google Ad Manager Fit in the Programmatic Ecosystem?
Google Ad Manager is a part of the programmatic stack provided by Google. It fits in the programmatic advertising ecosystem, which includes advertisers, ad exchanges, and supply-side platforms.
In this course, you will learn how to master Google Ad Manager and use it to monetize your websites and apps. By the end of the course, you will have the skills and knowledge you need to work for any publisher in the world or a technology company like Google. Join us on this journey and take the first step towards mastering Google Ad Manager!
8 key Difference between Google Ads and SA360 (Search Ads 360)
Hey there! In this video, we'll be discussing the key differences between Google Ads and Search Ads 360. Understanding these differences will help you decide whether to switch from Google Ads to Search Ads 360 or simply learn about the additional benefits that Search Ads 360 offers over Google Ads. We've segmented these differences into nine topics for easy understanding. Let's dive in!
Google Ads only allows search campaigns on Google search and its partner websites, while Search Ads 360 allows search campaigns to run on various search engines, including Google Ads, Bing Ads, Yahoo Japan, Yahoo Gemini, and Buy Tho.
2. Set Up:
Google Ads allows you to create an ad account, set up billing, and run campaigns, while Search Ads 360 works as a top-level account that sits over all your search ad accounts. You'll still need to create separate accounts for Google Ads and Microsoft Bing Ads and integrate them with Search Ads 360.
3. Ideal User:
Google Ads is intended for small to medium-scale advertisers or end-users, while Search Ads 360 is an enterprise-level solution for big companies with dedicated search ad teams.
Google Ads has up to a 24-hour delay in reporting, while Search Ads 360 offers almost real-time reporting. Search Ads 360 also allows sharing of floodlights across Facebook and Twitter ad accounts, enabling holistic reporting in one platform.
5. Detailed Reports:
Search Ads 360 offers more detailed reports than Google Ads, including bid strategy reports across different ad groups or campaigns, data-driven attribution reports across multiple channels, and path-to-conversion reports.
Google Ads offers basic automated bidding strategies, while Search Ads 360 offers more complicated and efficient automated bidding strategies with machine learning and data signals for real-time optimization.
Search Ads 360 offers weighted conversions, while Google Ads does not.
Google Ads can be created for free, while Search Ads 360 requires authorization and previous history of search ad spending.
Google Ads and Microsoft Bing Ads handle billing, while Search Ads 360 acts as a layer for managing and controlling campaigns.
In conclusion, both Google Ads and Search Ads 360 have their own advantages and disadvantages. While Google Ads is suitable for small to medium-scale advertisers, Search Ads 360 is designed for enterprise-level solutions. It offers more detailed reporting, efficient automated bidding strategies, and weighted conversions. It's best for big companies with dedicated search ad teams who want to centralize their search campaigns across various search engines.
DQ&A Webinar: Google Ad Exchange Ad Manager 360 [Advanced]
In this webinar, the DQA team discusses advanced topics related to ad exchange. The team includes Fabian as the host, Kelly and Boy as presenters. They cover the most important settings in ad exchange, creative templates, advanced reporting, key audiences, and youtube cross-sell.
Important Settings in Ad Exchange:
There are four types of deals in ad exchange: open options, private options, preferred deals, and guaranteed deals. These deals allow publishers to interact with buyers in programmatic and one-on-one settings. Publishers can set up pricing rules for different types of targeting, inventory, and creative sizes. It's important to prioritize pricing rules to avoid overlapping inventory.
Using Creative Templates:
Creative templates can make ad creation easier and help publishers create beautiful ads. Publishers can customize these templates to match their brand and save time on ad creation.
Google Data Studio is a useful tool for advanced reporting in ad exchange. Publishers can use line item filters to manage direct deals more efficiently.
Publishers can monetize their audiences through the buying platform TV 360. Key audiences can be targeted using specific criteria and demographics.
Ad exchange offers various types of deals and pricing rules for publishers to interact with buyers. Publishers can use creative templates, advanced reporting, and key audiences to improve their ad creation and revenue.
GAM Dashboard WalkThrough - Lesson 4: Google Ad Manager Tutorial
Welcome to the fourth video of Google Ad Manager course! In this video, we will discuss the UI of Google Ad Manager, and I will provide you with a quick walkthrough of both Google Ad Manager UI and Google Ad Manager 360 UI. The objective of this video is to make you familiar with the UI so that you can easily find what you need when creating campaigns, line items, and orders.
Before we dive into the UI, I would like to thank the sponsor of this video, App Broda. They are a Google Channel Partner for the Google Ad Exchange Demand, and they help you focus on building amazing apps while taking care of the monetization of these apps. They provide the highest CPMS and filtrates by their optimization team, 24/7 support, and a dedicated account manager. Working with them can lead to a drastic increase in monetization and eCPMs of up to 50%, and sometimes even more than 100%. You can find more information about App Broda in the link below.
To log into your Google Ad Manager account, go to admanager.google.com. The home page contains multiple tabs on the left navigation panel, including home, delivery, inventory, protections, reports, privacy, messaging, and admin. The delivery tab controls everything related to advertisers, such as managing ads that need to run on the website, creating campaigns and managing delivery settings, priority, pricing, dates, and creative troubleshooting. The inventory tab controls everything on your website, including creating a new ad slot on your page, controlling settings of an ad slot on a page, combining different ad slots on your page in a placement, and setting up rules.
The other tabs, such as admin, reporting, protection, privacy, and home, control the settings of the delivery and inventory tabs. Home is a customizable snapshot of your account, where you can add and customize different reporting cards. Delivery and inventory tabs are the most important, and the others are all settings and reporting.
In the delivery tab, you will find orders, line items, creatives, and more. In the inventory tab, you will find ad units, placements, and more.
In conclusion, becoming familiar with the UI of Google Ad Manager is crucial when creating campaigns, line items, and orders. Understanding the delivery and inventory tabs and how they connect to your website is essential. Remember to use App Broda for your Google Ad Exchange Demand needs.
How To Use Google Ad Manager (DFP Easy Tutorial)
How to Use Google Ads Manager
Google Ads Manager is a platform designed for businesses to grow their revenue and protect their brand while people are watching, playing or engaging. This tutorial will teach you how to create an account on Google Ads Manager, and how to use it to manage your ads and ad revenue.
1. Go to admanager.google.com
2. Click on Get started to create an account
3. Select the option that best describes your business
4. Choose the industry you are in and what you are looking for
5. Enter your page review amount
6. Sign up for Google AdSense
7. Enter your payment information
8. Access your Google Ads Manager dashboard
9. Manage your ads and revenue
10. Use the Reports section to get an insight into your website's performance
11. Create new reports and compare them
12. Use the Ad Units section to create new ads
13. Customize the size, type, and responsiveness of your ad units
14. Manage your payments and account in the Payment and Account section
15. Ensure your ads comply with Google's policies in the Policy Center section
16. Provide feedback to Google to improve the Ads Manager platform
Google Ads Manager is an essential platform for businesses to manage their ads and ad revenue. With its easy-to-use interface and comprehensive features, it allows businesses to maximize their revenue potential and protect their brand. By following these steps, you can create an account on Google Ads Manager and use it to manage your ads effectively.
AD Tags - Lesson 6: Google Ad Manager Tutorial
Hello there! Welcome to the fifth video of the Google Ad Manager course. In this video, we will take you from the basics to the advanced level in Google Ad Manager. If you haven't watched the previous videos, I strongly recommend watching the whole series from video one. I will also put the link of the whole playlist in the description below.
First and foremost, I want to say a big thank you to the sponsors of this video, which is App Broader. They can create a Google Ad Manager 360 or Google Ad Manager with the option to backfill with Ad Exchange. It can be very difficult to get an account like that if you are not a big publisher, and managing it is difficult as well. That's why Google introduced channel partners. They can take all that headache from you if you don't want to get involved. App Broader is one of the channel partners who can provide you with these kinds of accounts. They will ensure that you get the highest eCPMs for your fill rate and your fill rates, and you do not need any SDK integration. They will provide you with a dedicated account manager and also ensure that there are no policy violations and account suspensions. If you are interested to explore what they can do for you if you are an app developer, I'll put a link in the description below which you can use to book a demo with them, a free demo where they can explain, try to understand your app, and tell you what they can do for you.
Then, it will ask you for several options, such as passback tag, enable single request, empty divs, page level key values, out of page creative, live traffic, and sizes. Each option has a specific purpose, and we will have a detailed discussion on them in the upcoming videos.
In conclusion, creating ad tags is essential to connect your ad unit with your website. It is a simple process, but it requires attention to detail. By following the steps above, you can create an ad tag and place it on your website to display the ad unit. Keep in mind that each option has a specific purpose, so it is essential to understand them before selecting them.