Google Ads Responsive Display Ads
Published on: December 7 2022 by Paid Media Pros
Google Ads Responsive Display Ads
Table of Contents
Google Ads Responsive Display Ads
| startTime | durationTime | text |
| 00:00:00 | 00:00:04 | with a Google ads display campaign |
| 00:00:02 | 00:00:06 | advertisers have the option to upload |
| 00:00:04 | 00:00:09 | their own image ads or create a |
| 00:00:06 | 00:00:11 | responsive display ad this is where you |
| 00:00:09 | 00:00:14 | would take a variety of your assets like |
| 00:00:11 | 00:00:16 | images logos videos your headlines and |
| 00:00:14 | 00:00:18 | descriptions put them within your |
| 00:00:16 | 00:00:19 | responsive display ad and when it's |
| 00:00:18 | 00:00:21 | published Google will be the one to |
| 00:00:19 | 00:00:23 | create the custom combinations all |
| 00:00:21 | 00:00:25 | depending on where your placements are |
| 00:00:23 | 00:00:27 | going to be in this video we will show |
| 00:00:25 | 00:00:29 | you everything you need to know how to |
| 00:00:27 | 00:00:30 | create a responsive display ad and one |
| 00:00:29 | 00:00:32 | of the benefits of why you may want to |
| 00:00:30 | 00:00:34 | use them |
| 00:00:32 | 00:00:35 | I'm within ad group so I'm just going to |
| 00:00:34 | 00:00:37 | shut this screen off so I'm just going |
| 00:00:35 | 00:00:39 | to close this navigation menu and then |
| 00:00:37 | 00:00:42 | hop into one of your display ad groups |
| 00:00:39 | 00:00:43 | if it is a brand new ad group that's |
| 00:00:42 | 00:00:45 | easy enough just to click responsive |
| 00:00:43 | 00:00:47 | display I didn't start creating one but |
| 00:00:45 | 00:00:48 | if you already have image ads in place |
| 00:00:47 | 00:00:51 | and you still need to create your |
| 00:00:48 | 00:00:53 | responsive display ad you can also go up |
| 00:00:51 | 00:00:54 | to your blue plus button and Google is |
| 00:00:53 | 00:00:56 | going to prompt you to go ahead and |
| 00:00:54 | 00:00:57 | start creating your responsive display |
| 00:00:56 | 00:00:59 | ad if you want to upload your regular |
| 00:00:57 | 00:01:01 | image ads There's the link to do it you |
| 00:00:59 | 00:01:04 | can switch to upload your display ads we |
| 00:01:01 | 00:01:06 | can see right now that our ad strength |
| 00:01:04 | 00:01:08 | is incomplete and it's probably going to |
| 00:01:06 | 00:01:10 | start going from poor to average and on |
| 00:01:08 | 00:01:13 | its way up as we start filling in more |
| 00:01:10 | 00:01:14 | of the sections of this ad just so it |
| 00:01:13 | 00:01:16 | stopped moving and annoying me I did |
| 00:01:14 | 00:01:18 | pause the preview we will see the ad |
| 00:01:16 | 00:01:19 | update and towards the end we can go |
| 00:01:18 | 00:01:21 | through the previews to see what our |
| 00:01:19 | 00:01:23 | responsive display ad could look like on |
| 00:01:21 | 00:01:26 | a variety of placements on websites |
| 00:01:23 | 00:01:27 | Google properties YouTube Gmail and how |
| 00:01:26 | 00:01:30 | it may look between the two different |
| 00:01:27 | 00:01:33 | devices so ad strength is Google score |
| 00:01:30 | 00:01:35 | to show how well your creative fits |
| 00:01:33 | 00:01:37 | within their best practikes they say the |
| 00:01:35 | 00:01:39 | higher they add strength it's going to |
| 00:01:37 | 00:01:40 | maximize the performance of the ad it's |
| 00:01:39 | 00:01:42 | going to be taken with a grain of salt |
| 00:01:40 | 00:01:43 | because what you want your ad to do |
| 00:01:42 | 00:01:46 | might be different than what Google |
| 00:01:43 | 00:01:49 | prefers but you improve your ad strength |
| 00:01:46 | 00:01:51 | by adding more assets and diversifying |
| 00:01:49 | 00:01:53 | the assets that you are inputting into |
| 00:01:51 | 00:01:55 | the ad so at the very bottom we see |
| 00:01:53 | 00:01:57 | videos which we'll get to is optional |
| 00:01:55 | 00:01:59 | you don't have to have it but if you |
| 00:01:57 | 00:02:02 | have two ads that are exactly the same |
| 00:01:59 | 00:02:03 | one has a video and one doesn't the one |
| 00:02:02 | 00:02:05 | with the video will have a higher ad |
| 00:02:03 | 00:02:07 | strength the reason Google wants you to |
| 00:02:05 | 00:02:10 | have as many of the fields filled in as |
| 00:02:07 | 00:02:12 | possible and as many unique assets added |
| 00:02:10 | 00:02:15 | to the ad is that it gives the machine |
| 00:02:12 | 00:02:17 | learning a lot of options to test a |
| 00:02:15 | 00:02:19 | variety of different variations and then |
| 00:02:17 | 00:02:22 | over time the goal is to start |
| 00:02:19 | 00:02:23 | showcasing the better performing ad if |
| 00:02:22 | 00:02:25 | that's what you have set up within your |
| 00:02:23 | 00:02:28 | campaign settings I'm going to create a |
| 00:02:25 | 00:02:30 | very Frankenstein ad it's not going to |
| 00:02:28 | 00:02:32 | have one cohesive message it's just |
| 00:02:30 | 00:02:35 | going to get the job done for this demo |
| 00:02:32 | 00:02:38 | so it'll go up just paste in a URL drop |
| 00:02:35 | 00:02:39 | down use the business name you see we |
| 00:02:38 | 00:02:41 | only get 25 characters so you may have |
| 00:02:39 | 00:02:43 | to get a little bit clever if you have a |
| 00:02:41 | 00:02:46 | very long business name and once again |
| 00:02:43 | 00:02:49 | the ad preview is updated next you can |
| 00:02:46 | 00:02:51 | add up to 15 images so let's click on |
| 00:02:49 | 00:02:53 | this image link and initially Google is |
| 00:02:51 | 00:02:55 | going to open up the asset Library these |
| 00:02:53 | 00:02:57 | are images that you have already |
| 00:02:55 | 00:02:59 | uploaded to Google ads for previous |
| 00:02:57 | 00:03:01 | display campaigns as well as your |
| 00:02:59 | 00:03:04 | Discovery and YouTube campaigns we do |
| 00:03:01 | 00:03:06 | have a video toking about the asset |
| 00:03:04 | 00:03:07 | library and more on what it can do you |
| 00:03:06 | 00:03:09 | could check that out here but if you |
| 00:03:07 | 00:03:11 | don't have anything within the asset |
| 00:03:09 | 00:03:13 | Library you could look at scanning your |
| 00:03:11 | 00:03:15 | website for certain images our website |
| 00:03:13 | 00:03:17 | is not robust so it's not going to have |
| 00:03:15 | 00:03:20 | a lot you can also scan our social media |
| 00:03:17 | 00:03:21 | accounts we can upload images if we have |
| 00:03:20 | 00:03:23 | different images to use that we haven't |
| 00:03:21 | 00:03:25 | uploaded to the asset Library yet or you |
| 00:03:23 | 00:03:27 | can go the unfortunate route of choosing |
| 00:03:25 | 00:03:29 | stok images so I just typed in a |
| 00:03:27 | 00:03:30 | certain keyword here and through |
| 00:03:29 | 00:03:33 | Shutterstok that's what Google is |
| 00:03:30 | 00:03:35 | providing as stok images we can use for |
| 00:03:33 | 00:03:37 | our ads the watermarks will be removed |
| 00:03:35 | 00:03:39 | if you do decide to use them I'm going |
| 00:03:37 | 00:03:40 | to head back to the asset library and |
| 00:03:39 | 00:03:43 | just choose a variety of images here |
| 00:03:40 | 00:03:45 | that one now in this partikular image |
| 00:03:43 | 00:03:47 | that I selected you can see there are |
| 00:03:45 | 00:03:50 | two different types of ratios it has the |
| 00:03:47 | 00:03:52 | 1.91 to 1 ratio selected and you can see |
| 00:03:50 | 00:03:54 | I could crop it up and down like this so |
| 00:03:52 | 00:03:56 | I can click on one of the corners and |
| 00:03:54 | 00:03:57 | drag it so it stays within that frame if |
| 00:03:56 | 00:04:00 | I want to zoom in just to a partikular |
| 00:03:57 | 00:04:02 | section if I hit select two ratios |
| 00:04:00 | 00:04:04 | between these two ratios here in this |
| 00:04:02 | 00:04:06 | first image and the two from the one I |
| 00:04:04 | 00:04:09 | just cropped up top we see four selected |
| 00:04:06 | 00:04:11 | assets and you should also add a variety |
| 00:04:09 | 00:04:14 | of images while we can add up to 15 |
| 00:04:11 | 00:04:16 | maybe having 15 different images of me |
| 00:04:14 | 00:04:18 | speaking that's not a big variety |
| 00:04:16 | 00:04:19 | ideally I would want to have a lot of |
| 00:04:18 | 00:04:21 | different ones there's some images that |
| 00:04:19 | 00:04:23 | really don't apply from previous videos |
| 00:04:21 | 00:04:25 | if I click within this specific folder |
| 00:04:23 | 00:04:27 | which we show you how to do in the asset |
| 00:04:25 | 00:04:29 | library video maybe at least a change of |
| 00:04:27 | 00:04:32 | scenery I'll save that I'll head back to |
| 00:04:29 | 00:04:34 | the asset Library select those two |
| 00:04:32 | 00:04:36 | let's get some Michelle in there all |
| 00:04:34 | 00:04:38 | right we're fine looks like we have |
| 00:04:36 | 00:04:40 | around 11 images and already just by |
| 00:04:38 | 00:04:43 | adding several images we went from |
| 00:04:40 | 00:04:45 | incomplete to average we skipped the |
| 00:04:43 | 00:04:47 | poor ad strength score that makes me |
| 00:04:45 | 00:04:49 | happy now we can dive down and choose |
| 00:04:47 | 00:04:51 | logos it's still going to pull up the |
| 00:04:49 | 00:04:53 | asset Library we do have one logo here |
| 00:04:51 | 00:04:55 | that's only going to fit the square |
| 00:04:53 | 00:04:58 | ratio I can look at choosing this one I |
| 00:04:55 | 00:05:00 | don't need the square maybe this logo |
| 00:04:58 | 00:05:02 | will cover me for the four to one ratio |
| 00:05:00 | 00:05:04 | for your logo I'll select that |
| 00:05:02 | 00:05:05 | definitely not the best option with the |
| 00:05:04 | 00:05:08 | super small text underneath but it's all |
| 00:05:05 | 00:05:10 | we have for now click save and we see |
| 00:05:08 | 00:05:13 | the preview update once again you can |
| 00:05:10 | 00:05:15 | see for images at least one landscape |
| 00:05:13 | 00:05:17 | image is required and one square image |
| 00:05:15 | 00:05:20 | is required I personally try to add more |
| 00:05:17 | 00:05:21 | Square images than landscape just to |
| 00:05:20 | 00:05:24 | make sure I'm covered and then for Logos |
| 00:05:21 | 00:05:26 | you can add up to five logos if you want |
| 00:05:24 | 00:05:27 | to test certain things out there I know |
| 00:05:26 | 00:05:29 | I didn't really cover image best |
| 00:05:27 | 00:05:31 | practikes for responsive display ads |
| 00:05:29 | 00:05:33 | that is because Michelle has already |
| 00:05:31 | 00:05:35 | created a video toking about images for |
| 00:05:33 | 00:05:37 | your responsive display ads so if you |
| 00:05:35 | 00:05:39 | want to dive deeper into the image topic |
| 00:05:37 | 00:05:42 | for rdas watch this video right here |
| 00:05:39 | 00:05:43 | next you can add videos to your |
| 00:05:42 | 00:05:45 | responsive display ad then as this |
| 00:05:43 | 00:05:47 | window opens you can see that we can |
| 00:05:45 | 00:05:49 | choose YouTube videos that you may have |
| 00:05:47 | 00:05:52 | already used in other AD campaigns |
| 00:05:49 | 00:05:53 | because we are still within the asset |
| 00:05:52 | 00:05:56 | Library if you don't see any video |
| 00:05:53 | 00:05:58 | showing up in your asset Library you can |
| 00:05:56 | 00:06:00 | go up and search on YouTube in this case |
| 00:05:58 | 00:06:02 | I can maybe look for the pay media Pros |
| 00:06:00 | 00:06:04 | Channel and since I search for the |
| 00:06:02 | 00:06:06 | channel name it might not be too |
| 00:06:04 | 00:06:08 | specific and then we also see a few |
| 00:06:06 | 00:06:10 | options that aren't related to our |
| 00:06:08 | 00:06:12 | Channel but I can also go up and pull a |
| 00:06:10 | 00:06:15 | specific URL and then choose that video |
| 00:06:12 | 00:06:17 | type in keywords again just to help find |
| 00:06:15 | 00:06:19 | some video assets they are showing I |
| 00:06:17 | 00:06:21 | have three selected so I could save it |
| 00:06:19 | 00:06:24 | here now I chose these videos because |
| 00:06:21 | 00:06:25 | that's all we have on the paid media |
| 00:06:24 | 00:06:27 | Bros Channel but you have to think of |
| 00:06:25 | 00:06:29 | all the places irresponsive display ad |
| 00:06:27 | 00:06:31 | could be shown I guess they could be |
| 00:06:29 | 00:06:32 | shown on YouTube but as we see in the |
| 00:06:31 | 00:06:34 | preview towards the end of this video |
| 00:06:32 | 00:06:36 | video it's not exactly the YouTube type |
| 00:06:34 | 00:06:39 | ads you're thinking these ads will also |
| 00:06:36 | 00:06:40 | show up on other websites in Gmail and |
| 00:06:39 | 00:06:42 | it's going to be a much quicker |
| 00:06:40 | 00:06:43 | experience so Google recommends and I |
| 00:06:42 | 00:06:45 | agree with this to try to keep your |
| 00:06:43 | 00:06:48 | videos to about 30 seconds or less |
| 00:06:45 | 00:06:50 | scroll down a little bit here is where |
| 00:06:48 | 00:06:52 | we get to the portion or we can start |
| 00:06:50 | 00:06:54 | adding some ad copy for the main |
| 00:06:52 | 00:06:57 | headlines we can add up to five and they |
| 00:06:54 | 00:06:59 | are 30 characters each same length as a |
| 00:06:57 | 00:07:00 | main headline for your text ads now |
| 00:06:59 | 00:07:02 | Google went ahead just like we're seeing |
| 00:07:00 | 00:07:04 | in the ad preview they're pulling one of |
| 00:07:02 | 00:07:06 | the headlines from the final URL that we |
| 00:07:04 | 00:07:08 | first put at the top that's just our |
| 00:07:06 | 00:07:10 | homepage URL while that is some content |
| 00:07:08 | 00:07:12 | that's on the page it may not make sense |
| 00:07:10 | 00:07:14 | for what we want this ad to do you don't |
| 00:07:12 | 00:07:17 | have to use what they suggest so I can |
| 00:07:14 | 00:07:18 | remove this one there's one option I can |
| 00:07:17 | 00:07:21 | click on some of their suggested |
| 00:07:18 | 00:07:23 | headlines view more ideas not giving me |
| 00:07:21 | 00:07:24 | too much here sometimes you'll see |
| 00:07:23 | 00:07:26 | better options but I'm going to go ahead |
| 00:07:24 | 00:07:29 | and fill in the remaining three spots |
| 00:07:26 | 00:07:31 | here okay I filled in my five suggested |
| 00:07:29 | 00:07:33 | headlines then we can scroll down and |
| 00:07:31 | 00:07:35 | see that we need to to add a long |
| 00:07:33 | 00:07:38 | headline the long headline is 90 |
| 00:07:35 | 00:07:39 | characters long just as long as one of |
| 00:07:38 | 00:07:41 | your descriptions but the placement of |
| 00:07:39 | 00:07:43 | the long headline is going to be |
| 00:07:41 | 00:07:45 | different so it should be unique and not |
| 00:07:43 | 00:07:46 | match exactly what you have for your |
| 00:07:45 | 00:07:49 | descriptions so I'm actually going to |
| 00:07:46 | 00:07:51 | take this first description and move it |
| 00:07:49 | 00:07:53 | up to the long headline again the long |
| 00:07:51 | 00:07:55 | headline may appear by itself but it |
| 00:07:53 | 00:07:57 | also could appear with a description so |
| 00:07:55 | 00:07:59 | for the descriptions we can add up to |
| 00:07:57 | 00:08:00 | five of them and I'm going to try to |
| 00:07:59 | 00:08:03 | make them as unique as possible as well |
| 00:08:00 | 00:08:05 | see adding our third one or add strength |
| 00:08:03 | 00:08:06 | just went from average to good so we |
| 00:08:05 | 00:08:08 | keep getting better let me see if I can |
| 00:08:06 | 00:08:10 | pull at least one more description all |
| 00:08:08 | 00:08:12 | right I filled in all five descriptions |
| 00:08:10 | 00:08:13 | I'll admit they're not as unique as I |
| 00:08:12 | 00:08:15 | would like them to be but that's |
| 00:08:13 | 00:08:17 | something I can always focus on later if |
| 00:08:15 | 00:08:19 | you scroll down a little bit we see |
| 00:08:17 | 00:08:21 | there are additional format options the |
| 00:08:19 | 00:08:23 | first is going to be asset enhancements |
| 00:08:21 | 00:08:26 | these are Google controlled |
| 00:08:23 | 00:08:29 | modifications such as automatik cropping |
| 00:08:26 | 00:08:30 | little designs to the text overlays to |
| 00:08:29 | 00:08:33 | give it a little bit of a different look |
| 00:08:30 | 00:08:34 | if they feel that your image images may |
| 00:08:33 | 00:08:36 | tell a better story sometimes your |
| 00:08:34 | 00:08:38 | descriptions may not be included so that |
| 00:08:36 | 00:08:41 | doesn't necessarily mean load your |
| 00:08:38 | 00:08:44 | images with text there is a 20 text rule |
| 00:08:41 | 00:08:46 | on your images if you do not have any |
| 00:08:44 | 00:08:48 | videos and you do not want to use the |
| 00:08:46 | 00:08:50 | video Builder tool within the asset |
| 00:08:48 | 00:08:52 | Library if you don't know what that is |
| 00:08:50 | 00:08:55 | you can check out the video here Google |
| 00:08:52 | 00:08:56 | can Auto generate videos for you this is |
| 00:08:55 | 00:08:58 | what they do within the performance Max |
| 00:08:56 | 00:09:00 | campaigns if you don't have a video we |
| 00:08:58 | 00:09:02 | have already included videos within our |
| 00:09:00 | 00:09:04 | ad so auto-generated videos will not |
| 00:09:02 | 00:09:06 | apply but if you did not add video |
| 00:09:04 | 00:09:07 | earlier and you don't want Google to |
| 00:09:06 | 00:09:10 | make something for you you can always |
| 00:09:07 | 00:09:12 | uncheck this box and then the last |
| 00:09:10 | 00:09:14 | additional format option is to use |
| 00:09:12 | 00:09:16 | native formats so a native ad format |
| 00:09:14 | 00:09:18 | will take on the look and feel of the |
| 00:09:16 | 00:09:20 | website or placement that they show on |
| 00:09:18 | 00:09:22 | supposed to match the tone give a more |
| 00:09:20 | 00:09:24 | comfortable feel not necessarily make it |
| 00:09:22 | 00:09:26 | seem like screaming an ad in your face |
| 00:09:24 | 00:09:29 | type style it's something worth testing |
| 00:09:26 | 00:09:31 | however if you're held to very strict |
| 00:09:29 | 00:09:33 | brand standards and you don't want your |
| 00:09:31 | 00:09:35 | ad to change in any way Not only would I |
| 00:09:33 | 00:09:37 | uncheck this because colors could change |
| 00:09:35 | 00:09:39 | I would uncheck everything still doesn't |
| 00:09:37 | 00:09:41 | give you the full control that you want |
| 00:09:39 | 00:09:43 | but it gives you better control if you |
| 00:09:41 | 00:09:45 | click on ADD URL options here's where |
| 00:09:43 | 00:09:46 | you can add tracking templates I'm not |
| 00:09:45 | 00:09:48 | going to get into that because Michelle |
| 00:09:46 | 00:09:50 | has a video about tracking templates |
| 00:09:48 | 00:09:51 | within Google ads you can check that one |
| 00:09:50 | 00:09:53 | out here and then if you click on more |
| 00:09:51 | 00:09:56 | options here is where you can add |
| 00:09:53 | 00:09:57 | specific call to action text by default |
| 00:09:56 | 00:09:59 | it's going to be automated you can |
| 00:09:57 | 00:10:01 | choose your language but if you don't |
| 00:09:59 | 00:10:03 | want it automated you can choose from |
| 00:10:01 | 00:10:04 | one of the specific options that they |
| 00:10:03 | 00:10:06 | already have you cannot create your own |
| 00:10:04 | 00:10:08 | custom call to action like you would |
| 00:10:06 | 00:10:10 | within a YouTube called action extension |
| 00:10:08 | 00:10:13 | so you can choose one here keep in mind |
| 00:10:10 | 00:10:14 | not every ad layout includes a call to |
| 00:10:13 | 00:10:16 | action you're going to see as we get to |
| 00:10:14 | 00:10:17 | the preview part that some ads are |
| 00:10:16 | 00:10:20 | pretty small so you see why it doesn't |
| 00:10:17 | 00:10:22 | fit if I click on more options again you |
| 00:10:20 | 00:10:24 | can choose custom colors and this can |
| 00:10:22 | 00:10:26 | overlap with the native ad placement |
| 00:10:24 | 00:10:28 | option that we just toked about so if |
| 00:10:26 | 00:10:30 | you don't want the native ad placement |
| 00:10:28 | 00:10:32 | colors to override the custom colors |
| 00:10:30 | 00:10:34 | that you may select just on check this |
| 00:10:32 | 00:10:36 | option yes I'm okay with it limiting my |
| 00:10:34 | 00:10:38 | reach but what happens look at our ad |
| 00:10:36 | 00:10:40 | strength we didn't make Google happy so |
| 00:10:38 | 00:10:41 | if you're worried about your ad strength |
| 00:10:40 | 00:10:43 | do what they say not going to say I |
| 00:10:41 | 00:10:45 | recommend it just do what's best for |
| 00:10:43 | 00:10:47 | your brand for your account but you can |
| 00:10:45 | 00:10:49 | see you can choose a main color I'm just |
| 00:10:47 | 00:10:51 | picking some random stuff here I'm not |
| 00:10:49 | 00:10:52 | saying that looks good at all but you |
| 00:10:51 | 00:10:55 | can customize it towards your brand |
| 00:10:52 | 00:10:57 | colors so before I save it let's look at |
| 00:10:55 | 00:10:59 | a few options let's preview the ad in a |
| 00:10:57 | 00:11:01 | few different placements right now we're |
| 00:10:59 | 00:11:03 | on websites and apps and we're on the |
| 00:11:01 | 00:11:05 | mobile device I can go to the key and |
| 00:11:03 | 00:11:07 | formats drop down so you can see here's |
| 00:11:05 | 00:11:08 | what it could look like as an image ad |
| 00:11:07 | 00:11:10 | sorry I wanted to scroll down a little |
| 00:11:08 | 00:11:12 | bit so we could see it all that purple |
| 00:11:10 | 00:11:14 | open call to action color is the custom |
| 00:11:12 | 00:11:15 | code that we added if it's a text ad |
| 00:11:14 | 00:11:17 | that's what my ad could look like with |
| 00:11:15 | 00:11:20 | just the logo showing let's go to Native |
| 00:11:17 | 00:11:22 | ads and if I go back up |
| 00:11:20 | 00:11:24 | potentially what a video ad could look |
| 00:11:22 | 00:11:26 | like and also why I would probably want |
| 00:11:24 | 00:11:27 | a shorter video as people are scrolling |
| 00:11:26 | 00:11:29 | make sure you got your main message in |
| 00:11:27 | 00:11:31 | the very front if I go to desktop still |
| 00:11:29 | 00:11:33 | on websites and apps video pretty much |
| 00:11:31 | 00:11:35 | looks the same here's another example of |
| 00:11:33 | 00:11:38 | what a text that could look like on |
| 00:11:35 | 00:11:39 | desktop no images or videos at all don't |
| 00:11:38 | 00:11:41 | need to go through all of them let's go |
| 00:11:39 | 00:11:43 | through Google properties still on |
| 00:11:41 | 00:11:46 | desktop here's what our ad could look |
| 00:11:43 | 00:11:48 | like on Gmail and we're on the open |
| 00:11:46 | 00:11:49 | version of the ad here's what the Gmail |
| 00:11:48 | 00:11:51 | ad could look like from our responsive |
| 00:11:49 | 00:11:53 | display ad before the user opens it |
| 00:11:51 | 00:11:55 | besides Gmail we also get YouTube |
| 00:11:53 | 00:11:57 | because pretty much ads from all |
| 00:11:55 | 00:11:59 | campaign types are now showing up on |
| 00:11:57 | 00:12:01 | YouTube it's not just video ad campaigns |
| 00:11:59 | 00:12:03 | there's discover shopping text if you're |
| 00:12:01 | 00:12:05 | using the partner Network and of course |
| 00:12:03 | 00:12:07 | display ads are available on YouTube as |
| 00:12:05 | 00:12:09 | well if I go up to mobile and you're |
| 00:12:07 | 00:12:11 | probably seeing it more and more if you |
| 00:12:09 | 00:12:13 | use YouTube on your mobile device many |
| 00:12:11 | 00:12:15 | more ads within the main home feed so as |
| 00:12:13 | 00:12:16 | you go through the previews again I |
| 00:12:15 | 00:12:18 | pause it so I'm really only looking at |
| 00:12:16 | 00:12:19 | one variant at a time if you hit the |
| 00:12:18 | 00:12:21 | play button it'll start going through a |
| 00:12:19 | 00:12:23 | variety of of options depending on which |
| 00:12:21 | 00:12:24 | placement you have chosen so then you |
| 00:12:23 | 00:12:26 | could potentially see there's another |
| 00:12:24 | 00:12:28 | example right there do my image |
| 00:12:26 | 00:12:30 | selections really work do I need to make |
| 00:12:28 | 00:12:31 | any changes yes you can always go back |
| 00:12:30 | 00:12:33 | in later but it's always good to preview |
| 00:12:31 | 00:12:35 | your work if everything looks good just |
| 00:12:33 | 00:12:36 | scroll all the way to the bottom and |
| 00:12:35 | 00:12:39 | then you could save your responsive |
| 00:12:36 | 00:12:41 | display ad right now since I just |
| 00:12:39 | 00:12:42 | created the ad it's under review but |
| 00:12:41 | 00:12:44 | once it's running for a while and you're |
| 00:12:42 | 00:12:46 | reviewing stats you'll be able to go and |
| 00:12:44 | 00:12:47 | view the asset details and then |
| 00:12:46 | 00:12:51 | eventually you'll be able to get very |
| 00:12:47 | 00:12:52 | basic information on how each asset is |
| 00:12:51 | 00:12:54 | doing I'm only showing the first 10 rows |
| 00:12:52 | 00:12:56 | let me expand it to everything so |
| 00:12:54 | 00:12:58 | besides just the text assets there we |
| 00:12:56 | 00:13:01 | see the images the logos and even the |
| 00:12:58 | 00:13:03 | videos that I added so these are still |
| 00:13:01 | 00:13:05 | under review and learning but we will |
| 00:13:03 | 00:13:07 | eventually get a low good or best |
| 00:13:05 | 00:13:10 | performance rating for each of the |
| 00:13:07 | 00:13:12 | assets anything that is low should be |
| 00:13:10 | 00:13:14 | swapped out and something else should be |
| 00:13:12 | 00:13:16 | tested in its place sometimes we like to |
| 00:13:14 | 00:13:19 | review the best performing assets for |
| 00:13:16 | 00:13:21 | each type of category and Frankenstein a |
| 00:13:19 | 00:13:24 | new responsive display ad variant based |
| 00:13:21 | 00:13:26 | upon our best performing assets you can |
| 00:13:24 | 00:13:28 | see right here since it is brand new I |
| 00:13:26 | 00:13:30 | do have two of each asset type since I |
| 00:13:28 | 00:13:32 | just created it we don't have 14 days |
| 00:13:30 | 00:13:34 | before the rating performance column |
| 00:13:32 | 00:13:37 | appears so if we go up above there's |
| 00:13:34 | 00:13:38 | also a combinations tab if you click on |
| 00:13:37 | 00:13:39 | it it's going to show you do something |
| 00:13:38 | 00:13:41 | else so I'm going to hop into another |
| 00:13:39 | 00:13:43 | account that will actually have some |
| 00:13:41 | 00:13:45 | information showing up within this tab |
| 00:13:43 | 00:13:47 | and unfortunately I have to blur out |
| 00:13:45 | 00:13:49 | every single combination but it is going |
| 00:13:47 | 00:13:51 | to show you the best image combinations |
| 00:13:49 | 00:13:52 | some of them have the logo more than |
| 00:13:51 | 00:13:55 | half that are showing just on the screen |
| 00:13:52 | 00:13:57 | right now don't please note that this is |
| 00:13:55 | 00:13:59 | not how the ads actually appear it's |
| 00:13:57 | 00:14:01 | just showing you the combination of |
| 00:13:59 | 00:14:04 | assets and these are based upon the most |
| 00:14:01 | 00:14:05 | times that they appear to users if you |
| 00:14:04 | 00:14:07 | are seeing that certain images that |
| 00:14:05 | 00:14:09 | aren't your favorite or certain ad copy |
| 00:14:07 | 00:14:10 | or wording that's not your favorite is |
| 00:14:09 | 00:14:12 | showing up in some of the top |
| 00:14:10 | 00:14:14 | combinations it could be a good |
| 00:14:12 | 00:14:15 | indication for you to start swapping |
| 00:14:14 | 00:14:18 | some of these out it definitely doesn't |
| 00:14:15 | 00:14:20 | give us a lot of information but it's |
| 00:14:18 | 00:14:22 | something to understand which assets in |
| 00:14:20 | 00:14:24 | each of your responsive display ad is |
| 00:14:22 | 00:14:25 | getting the most visibility I'm going to |
| 00:14:24 | 00:14:27 | hop back into the first account |
| 00:14:25 | 00:14:29 | and that's all I have for an |
| 00:14:27 | 00:14:31 | introduction to responsive display ads I |
| 00:14:29 | 00:14:33 | personally like to run a combination of |
| 00:14:31 | 00:14:36 | controlled image ads or display ads |
| 00:14:33 | 00:14:37 | uploaded directly to the system for me |
| 00:14:36 | 00:14:40 | it's just being the control freak |
| 00:14:37 | 00:14:41 | however to satisfy all placements and |
| 00:14:40 | 00:14:44 | try to expand reach and test out new |
| 00:14:41 | 00:14:46 | options I still add at least one |
| 00:14:44 | 00:14:48 | responsive display ad to start testing |
| 00:14:46 | 00:14:50 | sometimes irresponsive display ads may |
| 00:14:48 | 00:14:52 | take a little bit of time and may need a |
| 00:14:50 | 00:14:54 | few rounds of optimization to find out |
| 00:14:52 | 00:14:56 | what works for the format if it doesn't |
| 00:14:54 | 00:14:57 | work for the first time don't give up if |
| 00:14:56 | 00:14:59 | you have any other questions about |
| 00:14:57 | 00:15:01 | responsive display ads you can either |
| 00:14:59 | 00:15:03 | check out some of our other videos or |
| 00:15:01 | 00:15:04 | ask us in the comments below thanks for |
| 00:15:03 | 00:15:06 | watching our video if you found it |
| 00:15:04 | 00:15:08 | useful give us a thumbs up below we |
| 00:15:06 | 00:15:09 | release a new video at least once a week |
| 00:15:08 | 00:15:13 | so if you want to see more from the pay |
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