Don't Run A Google Ads Smart Campaign

so you're interested in learning about running a google smart campaign. that doesn't sound very smart. in this video, i'm going to break down why you should not run a smart campaign and what you should do instead. [Music]. hey guys, my name is chris morano. i'm the chief marketing officer at bluewater marketing and one of the managing partners of a google ads partner agency, and in this video, like i said, i'm going to tell you why you absolutely should never run a google ad smart campaign and, if you keep watching, i'm going to show you exactly what to do instead of running a smart campaign. so google ad smart campaign is essentially a google ads campaign. that google ads runs sounds kind of contradictory to what potentially your business goals could be when you're just giving the reins to google. who wants to make as much money for google? not you. so smart campaign is basically a campaign that's generally automatikally set up in a certain way based on your industry or business. and so when you're setting up a smart campaign, basically you're telling google: hey, bid on these keywords as you see fit, or bid on this time frame as you see fit, or this day as you see fit- kind of see where i'm going here. essentially, what we're doing is we're giving google complete control of your bidding, your strategy, your time frame, your days, your audiences, all of that information you're giving google. hey, here are the keys to the city, here's your daily budget, and do what you see fit. now, in theory, as google has continued to grow and their ai system has gotten more intelligent, i fully give props where it's deserved, and google has an amazing platform. but if you're a business and you tiknically don't have the history of how conversions are coming through your landing page, just how phone calls are being activated, which keywords, which bidding, all of these different aspects of a real google ads campaign, well then the ai, the platform of google ads, doesn't necessarily have the necessary information to achieve the highest results. and so that's where smart campaigns really start to fall short, in that, theoretikally, yes, they will work, maybe after a year of data and multiple conversions coming through, and so that the ai has an understanding of how people are interacting with your website. now, a smart campaign needs certain things set up. so you must have the conversion tags on your website. you must have the event set up properly. when i say events, i mean form submissions, click to calls, email link clicks, outbound clicks, whatever those events are that you need for your business to generate revenue. well, google ads needs that too. so a smart campaign might just be set up because, like on your google business profile, it says: oh, run google ads. all right, i'm a small business, 250 a month, let's try it. well, if you're an hvac company, 250 a month, we'll get you four clicks. average cost per click of roughly 82 dollars. so do you feel that, as a business owner, a marketing director, somebody just trying to get some leads for your local business, do you feel that that 84 per click at four clicks, roughly 250 a month, is spent correctly? and that's what a google smart campaign theoretikally does. and it does do it, because we speak with businesses all the time that are like: oh, google ads didn't work for me. oh, really, google ads didn't work for your business. what do you have? the world's most unique, unusual, weirdest business ever? i doubt it. so i personally do not recommend google smart campaigns and i'm sorry, google, you'll probably start to rank me negatively on google, but i'm here to tell you the truth. if you like this video so far, give me a quick thumbs up. no big deal. let's get back into what maybe you should do. instead, let's dive into keywords, and so in this video, from here on out, i'm going to break down how to bid on keywords that are going to get you conversions. so let's say you now have your conversion tracking set up, everything's implemented and you have a blank canvas to paint the world's best google ads campaign. so starting out campaign setup: boom, easy. your goal is events or conversions. next step is identifying your ad groups and, hypothetikally, i'm just going to assume that you are a. what type of business do we want to look at? today we are going to go with a plumbing company really getting into the you know what. here you're a plumbing company and you are bidding on keywords, but you don't know what keywords to bid on. so step one is create one ad group with plumber. that ad group is going to only have certain keywords in there, three keywords with ads. so, plumber, we are going to add a location extension. so within that plumber ad group you're gonna put your location. so plumber location. now here's where things are going to get a little bit more complicated is that keywords on google have certain modifiers, plus signs, little parentheses, brackets. those are going to show based on how people are searching. so you need to set these keyword modifiers in the correct format. so if you just put plus plumber, it will literally appear for any plumber search out there and that's what we call a broad match modifier. i don't recommend these, especially if you're on that 250 to a thousand dollar budget. we want to be so specific with how we're setting up our keywords to drive the qualified traffic to your website. so what you want to do is you want to set that as to a phrase match modifier. so: plumber in x, y and z location. so essentially what that will do is it will take the order of the words within those brackets and essentially only show your ad for that order: plumber in x, y and z. plumber near me- various aspects like that to ensure that your keywords and your ads are only appearing exactly how you have outlined them. now if you want to start getting more in-depth- ie the plumber near me- you want to set that keyword to an exact match so that only people who are searching for plumber near me will see your ad. and maybe your landing page has some quick call to action that says we will call you back in the next five minutes to schedule your consultation, because you're assuming. if someone is searching for a plumber near me, well then they need you and they probably have a little backup going on somewhere in their house or their commercial building which needs to be resolved very quickly, which means you're going to be getting a phone call and a lead very quickly, because no one likes you know backed up. you know whats so understanding how these broad match modifiers, exact match modifiers and phrase match modifiers are working for your business: to drive qualified traffic. we hate driving unqualified traffic. why do you- the business owner, marketing director, somebody that is needing leads coming through- why would you want to drive on qualified traffic? and that's potentially what a google smart campaign will do. so if you're interested in learning more about this video, click somewhere up here and we will break down exactly how to set up various keywords to target your audience and who will. so don't run a google ads smart campaign. do run your own ad. set it as a small budget. you have to understand how your keywords are being bid in your local network, and utilizing exact match or broad match keyword modifiers will definitely help you achieve better results at a lower cost. if you're interested in learning more, go ahead. go to bluewatermarketingcom forward slash blog. we have countless artikles about pay-per-click, on how to run them successfully, so that you don't get lost in the wormhole of google ads. didn't work for me. i hope you guys enjoyed this video. we make content and videos every single week. videos are published every single monday, so make sure to hit that subscribe button if you want more stuff. follow us on facebook, instagram, twitter, linkedin, basically anywhere else, and we'll see you guys next monday.

4 Google Ads Smart Bidding Strategies - Maximize Conversion Value & Conversions, Target ROAS & CPA

what's up everyone, welcome to the Surfside PPC YouTube channel. today I'm going to be going over the four different Google ads smart bidding strategies and everything you need to know to get started with smart bidding. if you're not using it already, so we're within our Google ads account already, but I'm going to come over here and first go over the four different smart bidding strategies that I'll be referring to throughout this entire video. number one is maximize conversion value. so exactly what it sounds like your bid strategy. you're just telling Google: please drive as much revenue as possible based on my targeting and my budget. Target return on ad spend takes maximize conversion value and you actually set the target return on ad spend you would like to meet. generally. you start with a minimum Target of what you would like to meet with your return on ad spend and then what you want to do is optimize your campaigns to improve that return on ad spend over time. number three is maximize conversions. so, rather than telling Google ads, I want you to maximize my Revenue. you're telling Google ads. I want you to maximize the total number of conversions that my campaign is driving. and number four is Target CPA, which also refers to Target cost per action, and with that you're setting a Target to Google ad for the maximum you want to spend for a tote, for your cost per conversion. so you're essentially telling Google ads: I want you to drive conversions for my business at 10 or less. so that's how these four different smart bidding strategies work. now, if we come over here to Google ads, let's just come up to tools and settings and let's go to Shared Library so I can show you. you come in here to bid strategies. you can create what are called portfolio bid strategies and you can find bid strategies from tools and settings under your shared Library. so you're going to find the link right there and you're going to see portfolio bid strategies. so once it loads, you can see some of the different bid strategies I've created in my own account and you can see all here in this account. you can apply them to multiple campaigns. you can set different budgets. so let's say we click on a plus sign, you could see the four different smart bidding strategies right here. so maximize conversion value, Target return on ad spend, maximize conversions, Target CPA. the easiest way to think about these is if you take maximize conversion value, you name your bid strategy. if you set a Target return on ad spend, then this bid strategy automatikally becomes Target roas. if we don't set it, then our bid strategy is just maximize conversion value. and the same thing goes for maximized conversions, where if you take a maximize con or you come here, you do maximize conversions, you click to set a Target cost per action. now it's a Target CPA bid strategy. if you don't set a Target cost per action, then it just becomes a maximized conversion strategy. now one thing I want to go over is if you do come here to your portfolio strategies and let's just say, for example, you want to set a Target CPA, you're trying to drive leads, you're trying to control your costs a little bit, you set targets EPA. this means you're automatikally you're going to have to set your target CPA here. so let's just say, using our example from earlier, I want to drive conversions at ten dollars or less. now I also need to control my cost per click, because if my conversions need to be driven at 10 or less, then I need to make sure that I'm spending, let's say, less than 75 cents per click. so what you can do with your portfolio bid strategies is you can actually set bid limits here for some of these different smart bidding strategies. so I set a 10 cost per action and then I tell Google ads: don't spend more than 75 cents on any bid that I'm entering for any auction that I'm entering. and this does not work for display only campaigns. so this will work for search campaigns. now let's come back and let's see this in action. so you kind of understand how these work a little bit more. so we're going to come back to our campaign screen and let's come here. let's open up my search campaign. so once you have your campaign already launched or as you go through the campaign creation process, that's where you set your bid strategy. so if I come to settings for my campaign, we can look here at my bidding strategy. so I have a portfolio bid strategy added to this campaign. it's called sample bid strategy, bid limits. I have Target CPA set here and then I have bid limits set for 50 cents to make sure that I'm not bidding more than 50 cents anytime I enter an auction. now what's changed a ton over the years with Google ads is you used to set manual CPC bidding and you used to choose to help increase your conversions with enhanced CPC, optimize for conversions or conversion value, and you would set bids either at the ad group or the keyword level. so every single keyword in your account- let's say I have a thousand keywords that I'm bidding on- I would set manual CPC bids for every single keyword. so what's changed is these automated smart bidding strategies, and they are considered smart bidding strategies if they are optimizing for conversions. so maximize clicks, Target impression share, are just considered automated bid strategies. maximize conversions, maximize conversion value would be smart, automated bid strategies. so what I can do instead is say I want to maximize conversions from this entire campaign, so I want you to take the Thousand keywords that I'm targeting and I want to make sure that my target CPA is, let's say, 10 or less, and I just want you to automatikally set bids every single time I enter the auction to try to get my target cost per action at 10 or less, essentially my calls per conversion at 10 or less. or if I come over here and say conversion value set, a return on target, return on ad spend, I want my return on ad spend to be 300 from this account, from these thousand different keywords that I'm bidding on. so what Google ads is going to do is they're going to look at all of your keywords and we're going to continue here. we're not going to save our changes- and they're going to look at all of these different keywords here. so you can see these are all Farmhouse related keywords and if we come over you can see my average CPC for some of these different keywords- pretty similar because I have bid limit set. so I've increased and decreased these over time. but you can imagine some of these keywords are going to be more costly than others. so even if we scroll down here- let's take, for example, if we're looking at some of these different keywords, so people who are looking for Farmhouse sheet sets, throw blankets, duvet covers, any type of bedding- here you can see I have drapes and I have some curtains- different types of keywords. people who are looking for those things are generally not going to spend as much money as somebody who's looking for a new Farmhouse sofa. so I'm not actually bidding on the keyword Farmhouse sofa here, but you can imagine if I'm bidding on something like a farmhouse sofa or a TV stand or some of these expensive pieces of furniture, those actual products are more costly. so as an Advertiser I'm gonna have to pay more to get in front of some of the people who are going to be looking for this more expensive furniture. if somebody's looking for, let's say, a luxury dresser versus somebody who's looking for, maybe, a cheap nightstand, or somebody who's just looking for bedding or sheets or pillows, they're going to be higher bids for people looking for some of these luxurious products. so, instead of setting your bids at the keyword level, what you're doing is you're just bidding on keywords and you're setting your bids at the either your campaign level or you can even set them at the account level and you can apply them to multiple campaigns, and that's the point of creating some of those different portfolio bid strategies. so, when we come in here to settings, you want to use maximize conversions or maxi.

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Smart Campaign VS Search Campaign | Which one is better

[Music]. what's up, guys, rob from clicks geek and today's video. i want to walk you through google ads smart campaigns versus google ads regular search campaigns. now, there's a huge difference, right, and we're going to get right into that, but first don't forget to subscribe to our channel and check out the links in the description below this video. i put some cool stuff in there for you guys. all right, so let's get right into it. i want to waste any more of your time. we're looking at a google ads smart campaign right now that i just built last friday- today's monday, so there's not really much data we have, but i'll walk you through it. so we built this campaign for our retail side of our agency, which is, uh, pay-per-click, so we're adding, we're just, we built some quick ads in the smart campaign to just go after um, retail type, ppc, company keywords, and i'll show you that in a minute so you can see here. it's a very basic dashboard. you have a few options when setting up these campaigns. if you don't know how to set up a smart campaign, go to the clicks geek channel and look for the playlist called smart campaigns and i walk you through how to build this. it literally takes 15 minutes. it's very quick. so you have here some custom hours. you can add an ad schedule in for days. you want your google to show your ads? you can add a couple ads here. i think i have three, but i'm pretty sure you can add a bunch more. yeah, you can just keep adding ads. the more ads the better. i would say, if you're gonna run a smart campaign, do at least five ads, four or five, so let me get back out of there, all right. and then we have here overall performance, which are those quick hit statistiks: the impressions, clicks and the amount spent. you can see here we got four clicks targeting keywords like ppc advertising agency, so they're much, much cheaper. the clicks when you're running a smart campaign. but the quality: there's not really much control and i'm going to get to that in a minute and you can see we haven't got any calls yet and it's. you get to enter a phone number when you build the campaign and it's going to track the calls through that when you set up analytiks, which it walks you through how to do all that. so this is the core of the smart campaign. right here is the targeting. this is all you can do really. it asks you for keyword themes and you can just add keyword themes and give you suggestions. so we're like i said, we're go. we're only going after ppc, agency and service type keywords. you can see, here our keywords are more, a little more dialed in and ppc marketing is really broad. ppc advertising is really broad. it could be people looking for, you know, training or anything that's not has to do with what we're looking for: website design. obviously we don't do that. product marketing, seo marketing, it's all stuff we don't do. so the best advice i can give you when adding keywords in your smart campaign is try and be as specific as possible, because you don't really have much control. alright, so how i did that? i'm going after company, agency, service and pricing keywords, all right. so i'm looking, i'm trying to tell google: hey, i only want this type of stuff. so we add the themes and you can see here here's a cool okay google came back with and we had to pause a few of them because, luckily, you know, we didn't spend any money on them, but google showed our ads for online seo service, seo, internet marketing. so here's the thing with smart campaigns: you don't have control over the keywords that google actually decides to show your ads for, kind of like how a search campaign: you can choose your keywords, you can choose your match types, you can add negative keywords. you cannot do that stuff in smart campaigns. google has all the control. all you can do is what you're looking at right now, which is turn off shitty keywords as they come in, all right. so we have some for our brand. we have a company which is good. agency fees, which is good. marketing is a little broad. you know i'm gonna leave. let that run, though, just to see what happens. ppc ads: that's another one that's broad. not really what we're going after, but i'll let it run, see what happens. ppc management: that's right on the money: that's what we want. ppc services: right on the money: adwords- broad. i don't know what the intent is behind someone searching adwords- it could be somebody looking for training, advice or advice or whatever so- but i'm gonna let it run for now. online marketing agency: that's not what we're looking for, so i pause that one again. we have more brand and another one that's a little bit broad: ppc adwords. but our main clicks came from ppc company and the brand, which i'm okay with. that works. so the whole point is you gotta keep your keyword themes initially very tight, because you're gonna get a bunch of crap and you're gonna have to go through and pause this stuff. smart ads is really not. it's really for people who- our local business, don't have much time, don't want to learn google ads and they're just like they're a pizzeria, they're a small local business something, and they just want to turn some ads on and uh test it. it's really more what it's for. you can set your budget here to whatever you want. you can choose your locations, city, or you can go around a mile radius, around a certain address. again, you guys set up your uh, your conversion tracking with google analytiks and a little bit of the business info you put there, and that's really it. guys, this is not a complicated campaign to build. like i said, it takes literally 15 minutes to build this. just keep that in mind when you're uh setting these up, because you can set up a bunch of these targeting different things. so that's pretty much the smart campaign. as you can see, it's not. there's not much to it. now, if you go into in a google ads campaign, we have a client campaign. here- you have a lot more control over what you're, what you're doing here, right? you have your ad groups and each ad group has keywords inside it. each ad group has ads that go with those keywords. all right, you get to choose your bids. you can- i mean, you can- choose auto betting, like they do in smart campaigns, or you can choose the bid yourself. you have more control. you can add negative keywords, which is huge, right. so you have your keyword, your negative keywords, here you can tell google: hey man, i don't want my ad showing if this word is in one of the search phrases, phrases that you're, you know, trying to show my ads for. so you have more control over who actually sees your ads. another way you have control is over the search keywords. you have match types, right, so you can tighten down and dial in your traffic to be more specific, towards exactly what you're looking for, versus smart campaigns, where you don't really have any control. google has all the control. and if you don't know how to use match types, go to the clicks geek channel again and look for the playlist keyword: match types. i go through each match type and how it works and all that and you'll learn more about it, but that's. that's pretty much the main, the main differences in: uh. and obviously you have more like. you have more targeting options, audiences, demographics, you can do location bids. there's a lot of device but there's a lot of different ways you can dial in and optimize a regular google ad search campaign versus a smart campaign where you just don't really have much control. so that's the main differences. smart campaigns: i'll give them a thumbs up to test. i've seen them work really well. i've seen them be horrible, so you really got to do it yourself and kind of just figure it out. but that's all i got for you guys today. quick video: if you have any questions about smart campaigns, drop them in the comments section below this video. remember, a google ad search campaign is always going to be better. it just is just if you can take the time to learn it. do it because you're going to get more leads, better traffic and, ultimately, more sales from it because it's more dialed in. all right, don't forget to subscribe to the chan.

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Google Ads Smart campaigns | How to create Google Ads Smart campaigns | Google ads Tutorial

How to create and Setup Google Ads Smart campaigns | Google Ads Smart campaigns.

Google Ads Smart | Campaigns Call Focused Campaign | Full Campaign Build in 10 Minutes

[Music]. what's going on, guys, rob from clicksgeekcom? in today's video we're going to run through creating a google ads smart campaign. now it's basically just a watered-down version of the search campaign, but i have seen it work really well with local businesses. if you're like in junk removal or service-based stuff- hvac- it can work good. but there's limitations to it and i'm going to go through that in a minute, so let's just get right into it. today i'm not going to waste your guys time. we're going to build a campaign from scratch. so in this example today we're going to build a smart campaign for my company, which is quick, geek, and i think today we're going to do the white label side of it. we'll try that. so we'll come up here. you should be into your dashboard and google ads. you'll see the little campaigns tab here and we're going to click the plus sign: new campaign. i'm going to come down here. we're gonna create a campaign without a goal. we're gonna come down here to smart and let's say we want to have people call us. so you have a few options here. you have people call your business, visit your storefront, which is actually drive foot traffic to your location if you're a brick and mortar store or action website, which could be clicks or leads or whatever you want to do so for us, let's do call. we're going to call our business. continue: business name. sorry, hang with me there. suck your website. so business name website next. or let google do its thing and get everything set up. so we're going to advertise. you can do specific zip codes, cities or regions. for us we're going to do just the entire united states, because we service everywhere. obviously put your location here. or you can do an address advertised near an address, so you can do like a radius type targeting if you're local, hit next. all right, so this is suggesting keywords for us here. so i'm going to add a keyword thing and we'll do. it's not really giving us many options here. white label is a very small pool though, all right. so it's telling us potential audience size, not that big. we probably should have built a campaign to do just pay-per-click agency. let's try that. actually it's going to give us a bigger ppc marketing agency, ppc advertising agency, ppc marketing services. so we want to keep it themed on pbc, because that's really all we do: pbc agency, ppc advertising. you can see here everything's going up, so you can kind of see how i'm keeping the keywords tightly themed to agency type advertising agency. i'm actually going to get rid of ppc advertising because i don't want people searching for how-to videos or stuff like that. i kind of want people looking for a service. you got to be really careful when you choose your keywords using the smart campaigns, because if you go too broad or the intense- not if you're unsure of the intent- you could get traffic that is completely irrelevant and you can't use negative keywords and smart campaigns. so that's why you have to be extra careful the way you choose what keywords you're using. all right, so see, like ppc marketing, that's too broad. i don't know. i'm not i'm unsure of the intent behind this keyword. same with ppc advertising, because this could be someone looking for an agency to help them or someone looking to learn it about ppc advertising or how-to videos or training stuff like that. and if i'm building a campaign trying to get ppc marketing clients, business owners, then i need to go after agency type keywords, right. so ppc marketing services, ppc management service would actually also go with ppc management adwords. ppc management for ppc management pricing. pricing is still, though, i would add it, why not spelled that wrong? hang with me there, guys. one. i'm gonna have one more keyword, all right. so we got a nice pool of people here. potential audience size: 423 000.. we're going to hit next now. obviously, guys, you want to add as many keywords as you possibly can, but keep in mind when you're doing that, like i said before, make sure you you are dead accurate about the intent of the people searching for each individual keyword. you want to make sure the intent is there. all right, so we go to next. we're going to do our ads here. it's kind of giving you some suggestions here. so hang with me, guys. i'm trying to think of: uh, add copy. i need to put it here and keep training in the video, all right. so, uh, description. one: call us today for over the phone pricing on. yeah, drop the capital letters here. you could do either one, but call us today for over the phone pricing. um, call us today for over the phone pricing on running a google ads ppc campaign. and obviously, guys, you want to take your time and put thought into this. i'm just trying to go on the off top, my head on the fly right now while i got you here. so remember we're going after ppc agency stuff. so new ppc agency: usa based. your bullet points here, fully usa based team. google premiere partner agency call calls today for over the phone pricing on running a google ads ppc campaign. all right, so you do your ad, get it all done. go to next. do the phone number. so for us we'll just do our main website phone number here: google ads customer call. pretty cool. it's going to say that when someone called you, then we're going to hit. next we're going to set our budget. it's going to give you some recommendations here. recommended for you 15, so you can just choose whatever you want. or you can come down here, enter your own budget. whatever you want to do. i'll just be recommended for right now and you're going to name the campaign. let's do clicks: geek retail agency campaign. so we're going after retail people looking for pay-per-click campaign goal. call your business. we have our ad. obviously, guys, you want to add a few ads. i just kind of did that quickly. phone calls next. that's it. or we gotta set up your conversion tracking. but i think i already have that set up and it's telling me i don't have prediction. that's kind of funny because, considering it's my account, but you want to have your um google ads account linked to your analytiks account to set up your conversion stuff. it should show, every time a phone call is clicked, this verified call, so it's going to count as a conversion for whatever you put in there. i suggest you put a tracking number in as the phone number you're doing. if you're doing a call campaign, whether that's call rail or call fire or whatever you use doesn't really matter, and that's pretty much it, guys, how to build a smart campaign. there's not really much else to it. make sure you have form submission tracking set up in the conversion settings in your google ads account if you're going to run this kind of stuff. and if you don't know how to set that up, go to my clicks geek channel and look at the playlist conversion tracking. i have dozens of videos on how to set each conversion goal up and get them all the codes installed and stuff like that. it's really simple. all right, guys? hopefully this was helpful. don't forget to subscribe to our channel and check out the links in the description. i want to put some stuff in there for you guys, from, uh, our agency stuff to some different training courses. we offer all that. all that jazz, all that good stuff. all right, i will catch you guys later. [Music]. [Music] you.

Google Ads Smart Campaigns [Call Focused Campaign] | Full Campaign Build in 10 Minutes

what's going on, guys, rob from clicksgeekcom? in today's video we're going to run through creating a google ads smart campaign. now it's basically just a watered-down version of the search campaign, but i have seen it work really well with local businesses. if you're like in junk removal or service based stuff- hvac- it can work good. but there's limitations to it and i'm going to go through that in a minute, so let's just get right into it. today i'm not going to waste your guys time. we're going to build a campaign from scratch. so in this example today we're going to build a smart campaign for my company which is quick, geek and i think today we're going to do the white label side of it. we'll try that. so we'll come up here. you should be into your dashboard and google ads. you'll see the little campaigns tab here and we're going to click the plus sign: new campaign. we're going to come down here. we're going to create a campaign without a goal. we're going to come down here to smart and let's say, we want to have people call us. so you have a few options here. you have people call your business, visit your storefront, which is actually drive foot traffic to your location if you're a brick and mortar store or action website, which could be clicks or leads or whatever you want to do so for us, let's do call. we're going to call our business. continue, business name. sorry, hang with me there. suck your website. so business name website next. or let google do its thing and get everything set up. so we're going to advertise. you can do specific zip codes, cities or regions. for us we're going to do just the entire united states, because we service everywhere. obviously, put your location here. or you can do an address advertising your address, so you can do like a radius type targeting. if you're local, hit next. right, so this is suggesting keywords for us here. so i'm going to add a keyword thing. it's not really giving us many options here. white label is a very small pool though right, so it's telling us potential audience size, not that big. we probably should have built the campaign to do just pay-per-click agency. let's try that. actually it's gonna give us a bigger ppc marketing agency, ppc advertising agency, ppc marketing services. so we want to keep it themed on pbc, because that's really all we do: pbc agency, ppc advertising. you can see here everything's going up, so you can kind of see how i'm keeping the keywords tightly themed to agency type advertising agency. i'm actually going to get rid of ppc advertising because i don't want people searching for how-to videos or stuff like that. i kind of want people looking for a service. you got to be really careful when you choose your keywords using the smart campaigns, because if you go too broad or the intense- not you're unsure of the intent- you could get traffic that is completely irrelevant and you can't use negative keywords and smart campaigns. so that's why you have to be extra careful the way you choose what keywords you're using. all right, so see, like ppc marketing, that's too broad. i don't know. i'm not. i'm unsure of the intent behind this keyword. same with ppc advertising. because this could be someone looking for an agency to help them or someone looking to learn it about ppc advertising or how-to videos or training stuff like that. and if i'm building a campaign trying to get ppc marketing clients, business owners, then i needed to go after agency type keywords, right. so ppc marketing services, ppc management service would actually also go with ppc management adwords. ppc management for ppc management pricing. pricing is still, though, i would add it. why not? spelled that wrong. hang with me there, guys. one, i'm gonna have one more keyword, all right. so we got a nice pool of people here. potential audience size: 423 000.. we're going to hit next now. obviously, guys, you want to add as many keywords as you possibly can, but keep in mind when you're doing that, like i said before, make sure you you are dead accurate about the intent of the people searching for each individual keyword. you want to make sure the intent is there, all right. so we go to next. we're going to do our ads here. so it's kind of giving you some suggestions here. so hang with me, guys. i'm trying to think of: uh, add copy i need to put here and keep training in the video, all right. so, uh, description. one, call us today for over the phone pricing on. yeah, drop the capital letters here. you could do either one, but call us today for over the phone pricing. um, call us today for over the phone pricing on running a google ads ppc campaign. and obviously, guys, you want to take your time and put thought into this. i'm just trying to go on the off top my head on the fly right now while i got you here. so remember we're going after ppc agency stuff, so we need a new ppc agency. usa based- i hit your bullet points here- fully usa based team. google premiere partner agency. call us today for over the phone pricing on running a google ads ppc campaign. so all right, so you do your ad, get it all done. go to next: do the phone number. so for us we'll just do our main website phone number here: google ads customer call. pretty cool. it's gonna say that when someone called you, then we're going to hit. next, we're going to set our budget. it's going to give you some recommendations here. recommended for you: 15.. so you can just choose whatever you want. or you can come down here, enter your own budget. whatever you want to do. i'll just be recommended for right now and you're going to name the campaign. let's do clicks: geek retail agency campaign. so we're going after retail people looking for pay-per-click campaign- gold call your business. we have our ad. obviously, guys, you want to add a few ads. i just kind of did that quickly. phone calls next. that's it. or we gotta set up your conversion tracking, but i think i already have that set up. let's tell me. i don't have prediction. that's kind of funny because, considering it's my account, but you want to have your um google ads account linked to your analytiks account to set up your conversion stuff. it should show, every time a phone call is clicked, this verified call, so it's going to count as a conversion for whatever you put in there. i suggest you put a tracking number in as the phone number you're doing. if you're doing a call campaign- whether that's callrail or call fire or whatever you use doesn't really matter, and that's pretty much it, guys, how to build a smart campaign. there's not really much else to it. um, make sure you have form submission tracking set up in the conversion settings in your google ads account if you're going to run this kind of stuff. and if you don't know how to set that up, go to my clicks geek channel and look at the playlist conversion tracking. i have dozens of videos on how to set each conversion goal up and get them all the codes installed and stuff like that. it's really simple. all right, guys? hopefully this was helpful. don't forget to subscribe to our channel and check out the links in the description. i want to put some stuff in there for you guys, from, uh, our agency stuff to some different training courses. we offer all that, all that jazz, all that good stuff. alright, i will catch you guys later.