CLICK ADWORD 2023 - HƯỚNG DẪN SỬ DỤNG TOOLS 3CM CLICK ADWORD CLICK TẶC CLICK ẢO QUẢNG CÁO GOOGLE ADS

anh. [âm nhạc]. [âm nhạc]: alo alo alo, chào mừng năm cai trị của và không có bắt đâu phải trở lại với kênh youtubecom. đẹp tôi nao, Tôi soi cầu của Kristen, tôi với rất nhiều những cái giải, pháp, những phần mềm, mà cái tin Online. OK, Hôm nay mình trở lại với một phần mềm need password, đời. mình sẽ hướng dẫn sử dụng vô vấn đề luôn. Ok, mình đang cài đặt các phần mềm cho khách, xong hết cấu hình để cơm, xong hết gỡ thiết bị, được các kiểu, xong hết. thì bây giờ mình sẽ hướng dẫn cách sử: dụng: nhập từ khóa, nhập trang web, rồi cho hai cuộc, rồi chọn AD, cơm là nát, rồi luôn Khánh Hoàng, rồi bắt đầu sử. dụng. rất là đơn, giản, ha, rồi, Tuy nhiên, là để hiện lên cái bảng như thế này, thì chúng ta sẽ làm cái thao tác gì trước chúng ta sẽ cắm đây cơm vô cho nó nhận cáp được cơm đó. Nhã, bây giờ, nghĩa này và không ấn kết nối, hả, phần mềm sẽ tự động kết nối cho mình rồi. ok, khi ngủ Chúng ta chạy như thế này, mà chúng ta chuẩn nhất coi là lưu cấu hình, đúng, ta chạy hơn, rồi sau đó chúng ta sẽ bật cái phần mềm lên và chúng ta nhập từ khóa, nhập trang web, lấy cái quạt, thì chọn là cái quạt. Bạn lấy quạt sẽ khác cái bảng C, website hết, rồi chọn nồi cơm, lên á Viettel, rồi chúng ta bắt đầu, Chúng ta chạy thôi để cấu hình như vậy là chuẩn nhất, là hai: mình luôn ý là mình chụp hình cái này lại làm tấm bìa, Ok, Ok, Đây là cái cấu hình chuẩn nhất. mình đã chụp cho khách. chắc có gọi nhau Mình hướng dẫn, thì mình hướng dẫn, chỉ có 3 bước như vậy. rồi chúng ta nhấn bắt đầu và chạy rồi. Ok, nè, em nhớ bắt đầu chạy E2. Ok, Bây giờ ta sẽ bắt đầu. vẫn ta chạy thôi. tao thủ đô này mình sẽ làm ngắn gọn, súc tích và mọi người cái quy trình theo, rồi phần mềm sẽ tự động bật cái trình duyệt lên trình duyệt này mình đã cài đặt cho khách, Ok, hết. Nói chung là cái quá trình cài đặt. thì mình sẽ cài đặt, gửi thiết bị, Cài đặt phần mềm, rồi Cài đặt Trình duyệt, cài đặt cáp, Dcom, các kiểu, làm sao để cho nó hiện khác áp là nhiều, là ok. rồi phần mềm sẽ tự động lắp vào cái quảng cáo này. mà thấy cái quảng cáo, sự động rất vào. đó là cái mục đích của phần mềm. sau size, Còn ô phần mềm mà lấy kết quả. thế còn để một phần mềm xấu xa, thì sẽ nick vào trang web của kết quả tìm kiếm, chứ không phải lết vào trang quảng cáo rồi cơ bản, Vậy hả nó sẽ tìm. nếu mà chúng ta Tìm không thấy, hiện ta sẽ đổi từ khóa khác để chúng ta chạy, là nó sẽ ok ở phần mềm sẽ tự động đổi IP, đổi trình duyệt, là sạc nữa, rồi tự động tắt, bật lên những cái trình gì khác nhau, những cái thì ib khác nhau, để chúng ta chạy phần mềm đó, thì nó cứ lặp đi, lặp lại cái quy trình, Cái thao tác. như vậy thôi. chứ chạy tới chạy lui, chạy tới chạy lui, hot tiền, không thấy, sẽ hót rất không được, sẽ hót bị lỗi, thì sẽ khó, rồi làm lại từ đầu cho mình hết, thì mình sẽ treo máy cho nó chạy, hơn là sẽ ok hết rồi chi tiết mua phần mềm, mày mua cái thấy ngại. facebookcom sẽ Tí Xì Tin tôn Phạm Minh Trí. hotline Zalo: 0, 9, 0, 9, 3, 6, 0, 4, 0, 9, hả. youtubecom sẽ tool auto, so với rất nhiều những cái giải, pháp, những cái phần mềm mà có tin onlinevn, nhưng phần mềm Word Hay giới. thiệu, là phần mềm Google Tạo địa điểm, là phần mềm Google SEO website, những phần mềm về Facebook, Zalo email và những cái phần mềm về với Data trên Facebook của anh ta, trên Google este, trang vàng để chúng ta đưa, dù auto con, hoặc là phần mềm gửi tin nhắn SMS, bộ phim, chấm com, hát, rồi nhớ vào like đăng ký kênh của mình hơn tôi nào tôi soạn rồi nè, nó hót, nó thoát ra, nó tự động nó tìm lại nữa. rồi nhớ là vào vườn like đăng ký và anh đặt tay tiên là youtubecom, nhạc, auto show, đăng ký và ấn chuông và like và lít quảng cáo và để lại comment. cần biết nhớ vào like và lâu có quảng cáo, là lít quảng cáo vào đăng ký, đánh chuông, chọn tất cả. cho mình là ok, hết thôi. Ok, anh, không, mày sẽ tự động kết nối nó. khác nó cứ tìm tới tìm tôi tìm thấy inok lại nó cứ chạy và Click vào Quảng cáo hoặc là lít vào trang web. thì mình mua cái bộ nào bộ lấy cái quạt, là một lít xe website khác rồi Ok, chào, hẹp lại và gửi video. sau nhớ like đăng ký rút ra Thả tim ủng hộ trí steen tương đối. bye em. [âm nhạc].

Google Ads Tools

[Music] back. I know that navigation video gets very long, but it's one of your, your best tools, that kind of keeping your in your pocket while you're going through this initial setup, because the the dashboard is is going to be, you know it's, it's very overwhelming at times, right, and especially some of the columns and reporting. it's gonna take you a few, you know, probably a month or so, before you can kind of really get a good handle on where everything is and how to find it all. but in this next section we're going to tok about the tools section, like your tool belt basically, right. so what kind of resources- and you know, devices, tools and statikal- I guess you know- referencing points do you have that are available within Google Ads, right? so first of all, we're gonna go up here to the upper right hand corner. I'll go ahead and cancel that. now. just a couple of pointers as well. like you've got a couple different things up here like this is, you know, your basically your question, many like quick reference, map, new features, announcements, guided steps, leave feedback, verify support requests, like if you ever call in a Google support. that's one of the things that they've started adding in here. so it's a 866: two, four, six, six, four, five, three. so whoa, neat huh, eight, six, six to Google, basically, and when you call in now- since I think they're actually overseas- you have to verify the support button and that's where you're gonna do that. and then any updates or any, you know, basically notifications within the account will be up here. but to find the tools menu, we're gonna go over here, right, and I'm gonna go basically from right to left in this, because, as we get towards the end, there's some really, really valuable tools that are actually gonna kind of set up the first campaign, right. so that's why this partikular tool is so valuable. and, as we already have toked about, we've gone into the billing. you've got your setup basically over here: write your business data, your Policy Manager, account access, linked accounts, preferences in Google Merchant Center, the only one you're really going to be, you know, logging into you're really dealing with. there's going to be that account access or linked accounts, the linked accounts. if you go into here real quick, this is basically where you're going to link in all of your additional resource, just right, like google analytiks- and i'm gonna teach you how to do that in a later lesson- but yours multiple tools that you can link in here, such as you know youtube, right, just go to youtube, add a channel. so we'll go to, let's say, FSI- one of my channels- actually the collateral visions there's not in there- but basically you say someone else's owns a string and you can send a request. it's one way. if you own the channel, just basically go to. it'll click ok, it'll say: go to youtube and i'll have you accept that channel, right. so that's the primary one you're gonna want to link up first. obviously as well google analytiks, but i'm gonna teach you how to do that because it's a little bit more intensive, right, that's really the primary one that you're going to be using within the setup menu. now we get into measurements. right, measurements is a very, very vital tool within the entire campaign. now, the first thing i'm gonna kind of walk you through is actually setting up a conversion. now, i have an entire video on doing that, but this is where you'll actually do it, right. so you'll basically hit tools, go down and you hit conversions and from this point you'll hit the plus conversion and we'll walk you through the steps, and I have an entire video in a later section that teaches you exactly what the different conversion types are and how to use it. so I'm not gonna jump ahead, I'm just going to kind of continue down the tools here. the other one that is very, very important is obviously the Google Analytiks. so once your Google Analytiks is linked, then you'll be able to actually go to this and it'll pull in the data and it'll show you. you know basically what all your you know, your data is basically linking to it, right, so it'll pull in the data from a Google Analytiks. now that's since it's not linked at this point you don't have that. the other one that we have in here under tools is the search attribution. so this is a very new tool that they've just kind of come out with. it's gonna show you all the cross-device conversions. you know attribution. I go much more in-depth in the analytiks portion, but the the main thing that you need to really keep in mind here is: this is a very, very good tool to have to understand right where your conversions are coming from, your cross-device activity, the path to conversion right, whether or not the from YouTube to Google organic thin to Google search or something along those lines. it'll also give you some click analysis and then you can also adjust the attribution model down here to basically take into account what model you want to use, whether it be first click, last click, time, decay- and I'll go more into those attribution models, but just wanted to kind of show you where you can access it through the tool. and the main thing with this is it's it's more of just a tool whenever you're starting out to kind of see where things are coming from, right, and once you'll understand later on in the course more about the attribution, a lot of this metrics will make sense. so I caution you to kind of quit diving into this right away, or, you know, not dive into this right away because it some of the data if, once you get it in here, if you get you know enough of it- kind of make your head spin. the other thing: we have the bulk actions, right, you have all book actions, rules, scripts and the other one here. yeah, it's uploading and uploads, right. uploads- this is going to be more for uploading lists of data and you know uploading basically CSV files. so these are all accessible on the all book book and all bulk actions page. so you have a couple different things right. the automated rules: I cover this more in depth in the Advanced section. so I'm not going to touch on that, but this is where you would actually enter them, the scripts as well, if you have any automated scripts that are supposed to do things within the account with her, display a certain type of ad to a certain user or, you know, display a certain phone number to a certain zip code, something along those lines, or even just with simple management of keywords and and basically ranking of them, you can have those in here. and then the upload aspect is just very simple, right, you just hit upload, you can upload your templates of whatever they are. right, it's a Google sheet or an upload file, so that's not really one you're gonna be using. so I caution you to even stay away from that until you're a little bit more advanced and gone through the accelerated section, if you've purchased that. so the shared library is probably one of the these two planning and shared library you're gonna be, you're, you're pretty much- at least when you're starting out- you're most used kind of tools within the campaigns. you know, measurement is obviously going to be very, very valuable once you get the data in here and you can act, see it. but when you're just starting out, these shared library and planning tools are. they're really very important. all right, so the shared library: you have audience manager, bid strategies, negative keyword lists and shared budgets and placement exclusions. so the audience manager: we're going to cover that more in the audience section later on within this section. within this, you know, basically the dive in section but with the audience manager is this is where all of your audiences are held. so the audiences are like your remarketing audiences, right? so the people that came to your site and didn't purchase or left off, right, you can basically start filtering down those audiences. if you have traffic coming from YouTube, if you have traffic coming from Facebook or any of the other sections or platforms, right, this is where you can basically segment that audience down and

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Top Google Ads Tools - For Amazing Results In 2022

okay. so in today's video i'm going to be toking about the best tools to be using for google ads and if you want to take your campaign to the next level, i highly recommend using these tools. some of them are a bit more expensive, some aren't. they all generally produce amazing results. that's why we recommend them. so let's just get to it. the first tool i would recommend using for any google ads campaign is proper tracking. i know a lot of people would say you know right off the bat landing page software, but if you can't track properly, it's not going to make a difference whether or not you have high conversion rates, because you won't know, because you need the tracking right. um call rail is universal. it's one of the best platforms out there for actual tracking. the user interface itself- they just updated it, i think, like a couple weeks ago. not a huge fan of it, but if you play around with it you can. you'll generally get the hang of it just and you can see exactly where all your calls are coming from, whether it's call extensions, landing pages, actual call only ads, literally anywhere these calls are coming from, you'll know exactly what keyword it was sent from and what actual ad uh it came from, which is absolutely fantastik for a b testing scheme, which is the most effective and uh, actually knowing where your results are coming from, which, so i absolutely love this. i've seen it used. they have so much social proof- like uh, anywhere from, like massive e-commerce agencies. i've seen used uh call rail all the way down to just like local service based agencies. they use callrail as well. it's just, it's one of those um programs, or i should say, services, that uh, it's just all across the board is a great platform. it can be used for literally any business. and also one of the things too i should say is google ads tracking isn't- it's about seventy percent accurate. even they, they'll admit it, it's not perfect. uh, it also doesn't track where everything's coming from, and it's it's not very good overall, but if, if it's the only thing you have, i i mean still use it. um, it's better to have something than nothing. uh, just call rail overall is absolutely amazing. um, and it it's a it's a fantastik platform for any uh agency to use or business to use. i love it. um pricing wise. they're a little bit expensive, they're they're not terrible and that's probably why i put a little bit ahead of um, the landing page software as we use, because you could run call only ads and be more effective than using just a strategic search campaign- i guess theoretikally. so that's probably why i put it above them. also, you don't need all the resources for landing pages, you just need a 40 number which callrail will give you, and the way it works is they just generate- i think for their basic plan, yes- 10 local numbers. they give you 500 local minutes and essentially you put a 40 number in the actual campaign, so under the ad extension, if it's a call only ad on your landing page, and uh, it will then forward all that information to callrail and it shows you in a nice diagram, uh, where all your calls are coming from. it's very, very easy to use. it does take a little bit of getting used to because just how it's laid out and generating the actual campaign structure and implementing those numbers, it takes a little bit of time, but once you get used to it it's fine and easy to understand. the bigger packages they get a little bit more expensive, but i mean it's definitely worth it, um, and also they start with a free trial too. so it's it's fantastik to use. highly highly recommend it. the next one i would recommend is unbounce- um, generally you can go between two: uh, there's a, there's a whole, i should say too. i should say there's a whole bunch of landing page software's out there. um, unbounce, instapage, um, there's just numerous landing page builders. you can build your own landing page on for, for free, on wordpress or like whoever hosts your site. generally, you can build a free landing page and that's why i put it a little bit above or, sorry, a little bit behind call rail in terms of the best tools we use. unbalanced, i absolutely love it. uh, it's. i've grown accustomed to it. i know instapage. once your company like, say, you had a whole bunch of clients on, there's more agencies i'm toking about. once you get to a certain amount of customers, it makes more financial sense to switch over just how their pricing plans are generally, um, but i absolutely love unbounce and simplicity. you can't. there are some limitations to the creativity, uh, that aren't impacted on instapage and you can get more creative with it on instapage, but for just its simplicity and ease of use, i absolutely love it. uh, it is a little bit pricey. um, it is a. it's a 90 bucks a month for their basic plan, um, which is, i mean, perfect for anyone using um, just like for a business or one domain. it is one domain, so it's perfect for like just one business. if you're not tiknically skilled in designing landing pages, i highly recommend outsourcing it. you can find someone on fiverr, upwork and do a generally good job of it, and the results you generally see with a landing page compared to a basic website are just absolutely ludicrous. like you can get conversion rates of one to five percent on a website typically. i know some people say, well, you can get higher. it's like, yeah, of course you can get it higher, but it's not generally a website, it's generally a. you know a landing page that's on a like that looks like a website, um, but when you run an actual landing page, you can be converting anywhere from 20 to 40. so you can double, triple, quadruple easily your results and that should pay by pay for itself in no time, especially if you're generating leads through, say, google ads or another online platform that you can reliably generate leads from. unbalance is again, fantastik platform. uh, the alternative, i would suggest instapage. they're fantastik as well. uh, they're a bit more expensive, but they do give more off the bat than um, unbalanced. like they have unlimited domains. uh, better a b testing. uh, no conversion limits. i don't know why instabounce really puts a conversion limit like it's. it's like 500 conversions and for one business. like you're never going to reach that in a month. maybe if you were doing like sign ups for e-commerce, maybe, but any service based business or lead generation you're- you're not even going to come close to it. so landing page software is a big must for any business. it can literally take you from a failing campaign to an ultra successful campaign almost overnight by you know, doubling, triple, tripling, quadrupling your results, just based on the actual conversion rates you see from a landing page compared to a basic website. next is swaidu. i think i'm saying that correct. it's just automatik reporting. it's so easy and nice to look at and that you can mail it to yourself or mail to a customer on a regular basis. it integrates everything into google ads. it's not great for performance, but if you want to know exactly what you're looking at, you don't want to sift through a whole bunch of data. this is absolutely perfect for i highly, highly recommend it if, especially if you're an agency, it's it's so easy to read. you can customize literally anything on it and it integrates seamlessly into google ads and callrail as well, so there should be no problems whatsoever. they also give you a free signup, which is fantastik. to try it out, um, i i don't know how many data sources you'd be using, but uh, generally you're not going to exceed 10, so you don't got to worry about paying like astronomical prices on it, especially if you're just running a basic ad campaign. i guess if you're taking in like other data sources, like analytiks, you could worry about that stuff, but typically you're not going to pricing, uh, like we just saw, is 39 a month. not bad for just um reporting software. it's very, very good. i should put our next one above um. i would say probably every everyone- that this should tiknically be the first one. realistikally, there's a whole b.

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The Best Google Ads Tools and Settings for Your Business

joining us for at espresso's april webinar. i'm delighted to be joined today by casey and sebastian. they're part of the official google team, so we're going to be hearing some strategy today straight from the horse's mouth. i'm going to let them do their own introductions, um, but first of all, i'm going to do a little bit of housekeeping for you and of course, you can see on the screen there. today's webinar. we're going to be covering, uh, the best google ad tools and settings for your business. so i'm paul, i'm the head of training and education here at espresso and before i hand over to casey and seb, most common question we get asked is: are we recording? and yes, we are. so if you're watching the live session, we'll try and send you the replay by email afterwards. sometimes, whatever reason, the, the emails don't reach everybody, um, so you can also see the replays on adespressocom forward slash webinars. we post those up within 24 hours after the live session finishing. and also, we've got a youtube channel. just search for ad espresso and you can see this uh webinar and all previous webinars. they're all free to view on there as well. and then, um, this is going to be an interactive session, so you should see, on, go to, on your go to webinar panel, a little questions box. uh, i'm going to be monitoring that also, my colleague tori is going to be monitoring that, so any questions just pop them in as we go along. um, today's presentation, it depends, but probably be about 45 minutes and i'm going to leave a little bit of time at the end for q a, and so i'd like to welcome, um, sebastian and casey. welcome, uh, both of you, and i'm just gonna also hand over control to sebastian in a second. okay, hi, sebastian, hi, casey, hello, hello, hello, paul, hello to the ad espresso community. really happy to be here. seb, are you ready to roll? you want to go into present mode? yep, perfect, great. so i'm casey, i'm joined by my colleague sebastian, and we're here to tok to you about how you can achieve success for your business, even more success for your business, with google ads tools. um, in terms of an intro again, my name is casey, casey lynn. i'm originally from vancouver, canada, but now a toronto based partner manager leading the google partnership with ad espresso, and i've been working with ad espresso in hootsuite for a little over a year now, but i have been with google for a few years and prior to that, i spent most of my career working for companies that serve the smb space, some actually google partners, who focus on helping business owners and marketers overcome challenges, navigate digital, the digital space, and drive sustainable and profitable growth. um, really happy to be here with you, as well as the rest of this great engage at espresso community. so would you like to introduce yourself? yeah, thank you, casey. my name is uh sebastian. uh been with google for for about four years, currently based in in in toronto. i've been here for about a year, uh working as an account manager on the, on the same team as casey, supporting our- our channel partners in in canada. uh, before google, i spent uh spent some time working for different marketing tik tiknology vendors in in within the social and the search space and uh, yeah, very happy to be here, uh, with you all today. great thanks, dad. so what can you expect from us over the next 40- 45 minutes? um, first, we're going to set things up. yeah, i'm going to state the obvious when i say it's clear. our world has changed dramatikally over the past year, um, and with it, how we, as consumers, engage with businesses and access products and services. well, that's transformed big time, and the product of this is what we refer to at google as a once in a generation digital acceleration for both consumers and businesses, and it's created a pretty dynamic environment that business owners and marketers really have to get our heads around in order to navigate it. so to be most successful now and into the future. so we're going to tok about how google ads tools can really help you out here, um, and we'll follow that with a bit of a deep dive into some of them um, and we'll make sure that we contextualize the best we can for everyone joining us today by anchoring their usefulness across each phase of the marketing journey. and then, of course, as paul mentioned, we'll have some time at the end for some q a, so let's dive in. so i'll start with a bit of an overview and then we'll take a look at into more details around each of the tools. next slide: so, as i said, the world's a very different place in the wake of the pandemic, and our behaviors as consumers and marketplace dynamics have transformed in a big way. next slide: owing to the pandemic, we've observed a monumental shift towards digital um, with the majority of us now spending significantly more time in the work from home and e-learning environments. um, and you know, these changes in consumer behavior and marketplace dynamics brings an immense opportunity to tap into, honestly, um and making it critikal for businesses to really, you know, pause, you know and a rethink your go to market and your marketing strategies. we've seen a lot of that over the past year and b leverage the key insights in learning from 2020 to inform a winning strategy for 2021 and beyond next slide. so, to say the least, it's been an interesting time, um, and fast times, busy times, um, specifically through the digital marketers lens, there are a number of to do's on our lists that command attention so that we can effectively and efficiently respond to and leverage trends driven by this digital transformation. from. you know, providing business and marketing insights, uploading our discussions to have more, even more strategic discussions as we plan for the future. um, ensuring that we're, you know, helping to put programs together. um that drive profitable and sustainable growth. and, you know, help manage businesses at scale next slide. so, in the face of all of this, now more than ever, you know, fast execution, trusted data, scalable insights- they're all critikal factors in achieving success for your business and for your marketing plans. um, and at google. we've got a host of tools that can really help you out here. um, we have many tools and i i'm sure that i don't know, i'm not sure about you, but especially when the pandemic hit, i found myself almost overwhelmed by new resources and tools that came my way to make my life easier. but i found myself a little bit stumped on where to prioritize. sometimes a bit of guidance as to where to focus and why is really helpful. so that's what we're aiming to do today. um, so the tools that we're going to cover today, they're tools that we see as being the most powerful and helping you be more effective, be more efficient and more insightful as it as you approach your google ads marketing program. so you know one: our tools support, increase effectiveness by helping you to identify and prioritize the biggest opportunities, the most impactful opportunities, based on your specific marketing and business goals. they also can help you be more efficient and accomplish more in today's changing, fast, fast, fast world, with minimal manual effort and increased time savings. basically, these tools can help take the busy work off your plate. and finally, three: our tools help you be more insightful by helping you prepare: be prepared to satisfy the ever-changing dynamic behavior of your customers with best-in-class data and insights that we can provide through our tools. next slide. so, with 2021 being the year of digital acceleration for all of us, google tools can help you do this really well across all phases of your marketing programs. now, to be specific, you can use google ads tools like performance planner and keyword planner to plan effectively the ad espresso platform and google ads platform to implement efficiently are test my site and grow my store tools to optimize your digital presence. and the- we'll say it's relatively new- the newer optimization score to very efficiently optimize for growth. and finally, we'll cover off the um, the mobile.

5. How to Setup Google Ads Tools and Settings?

okay. so in this video, what i want to do is show you a little bit about the tools and settings for the google ads campaigns. so if we go up here and we look at the different settings here, we can look at. there's different areas and most of this is pretty self-explanatory. so we obviously have here the billing. this is where we're going to be adding our payment information so that we can run the ads. then we have the setup here. this is our business data- and then policy manager as far as the google ads policy. and then- this is a brand new feature here- custom dimensions- not really sure what this is- and then the account access. it's essentially allowing us to designate who we want to give access to our account, okay, and then we have linked accounts- if we want to link, maybe one account to another, our different preferences here. and then the merchant center for google, and then the measurement here. this is where we're going to see our conversions, uh, for like our data as far as how many leads we've received or how many purchases we've received. and then we have the google analytiks. this is where we're going to see all of our data as far as the visitors that have came onto our website and then the search attribution. this is essentially showing us which keywords are people typing in and then seeing our ads and then clicking on so that they can become an actual lead. and then here we have the bulk actions, if we want to update several things at once, and then the shared library. so this is the audience manager, where, if we want to create remarketing campaigns, retargeting campaigns and then the bid strategies here and then the negative keyword list. this is essentially where we're going to add keywords that we don't want our ads to show up on. so, for example, let's say that we're looking for a high tiket client or a high tiket lead and we don't want our ad to show up when people are looking for discount or cheap or affordable, right, we would add in those related keywords so that whenever somebody is typing in, let's say, discount services or affordable services, we will not have our ad show up when those keywords are searched, because we only want to show our ads to people that are willing to spend and that have that actual budget, right? so that's why we want to add those keywords to the negative keyword list. and then here on the placement exclusion list. so let's say that we have an ad that is going to be showing up on various platforms, such as the display network and then the search network as well. well, this is where we can actually create an exclusion list and actually only show our ad on one partikular area or the other. and then here we have the keyword planner. so this area here is really about understanding keyword research, doing keyword research so that we can come in here and look for the most profitable keywords, and this is going to be a great tool that we can use. however, i'm also going to be walking you through several different tools that we can use in conjunction to the keyword planner here through google, and then we're going to be able to look at a lot of the keywords that we can integrate and add into our specific ads. and then, over here on the left, we can see the campaign here- crawl space cleaning, number one. and then we have the ad groups- okay, the crawl space cleaning, and then the crawl space insulation. these are two separate ads here that we're going to be targeting people who are looking just for the cross-face cleaning, and then one for the crawl space insulation, okay, and then we have our keywords down here for the crawl space cleaning. okay, here we have the negative keywords. we don't have any because we haven't added this yet. this is just more an example here to show you what all the buttons do here in the tools and settings, and then we're going to dive deeper in other videos. so that's going to be here for this one and we'll see you on the next one.

Google ads tools and settings | Google ads tools and settings options explained in hindi

Google ads tools and settings |. Google ads tools and settings options, explained in hindi.