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google lead ads

Published on: February 6 2023 by pipiads

In this article, we will discuss the best Google Ads bid strategy to generate leads. We will focus on local lead generation and the bidding strategies that are most effective for this purpose. We will also look at a case study of an auto detailing account and its conversion data.

Bidding Strategies:

1. Maximize Clicks:

- Start with this strategy when starting a campaign.

- Set a maximum cost per click bid limit.

- Let it run until you get about 25 leads.

- This strategy helps Google learn who is most likely to convert into a lead.

2. Maximize Conversions:

- Switch to this strategy once you have 25 leads.

- Set a target cost per action (CPA).

- Let it run for two weeks and then optimize the account.

- This strategy allows Google to bid appropriately to put your ads in front of people who are most likely to convert into a lead.


- Don't make any massive changes when switching bidding strategies.

- Set a reasonable target CPA to avoid hurting the volume of leads on your account.

- Keep optimizing the account by getting rid of keywords that aren't converting.

Using the maximize conversions bidding strategy is the best way to generate leads in local lead generation. By letting Google bid appropriately to put your ads in front of people who are most likely to convert into a lead, you can boost your conversion rates. Set a reasonable target CPA and let it run for a couple of weeks before optimizing the account. Keep optimizing the account to achieve a good balance between lead volume and cost per lead.

How to set up a Google Ads Search Campaign ... to GET SALES & LEADS 🤑

Learn how to correctly set up your own Google Ads search campaign with the step-by-step process and campaign strategy provided by Google Ads master, Aaron Young. In this article, we will explore the correct campaign structure that you need to use for your Google Ads campaign and how to set up your very own Google Ads campaign.

In this article, we will provide a step-by-step process for setting up your own Google Ads search campaign. We will also explore the correct campaign structure that you need to use for your Google Ads campaign.

The Correct Campaign Structure:

- At the top level, we have the Google Ads account where all campaigns are housed.

- At the campaign level, we have high-level products or services.

- At the ad group level, we have individual keywords relating to those products or services.

- This structure allows for individual ad groups with specific landing pages, avoiding the need to navigate to the desired page.

Setting Up Your Own Google Ads Campaign:

1. Go to ads.google.com and sign in or get started if you're a new user.

2. Switch to expert mode to set up a search campaign.

3. Click on the new campaign button and choose the campaign objective (sales or leads).

4. Choose the campaign type (search) and enter a campaign name.

5. Select the geographic location for your campaign.

6. Choose your audience by selecting keywords related to your products or services.

7. Set a daily budget and bidding strategy.

8. Create ad groups with relevant keywords and ad copy.

9. Set up conversion tracking to measure success.

10. Launch your campaign and monitor performance.

Setting up your own Google Ads search campaign can be daunting, but with the correct campaign structure and step-by-step process provided by Aaron Young, it can be a profitable marketing strategy for your business. Follow the steps provided and remember to monitor performance to optimize your campaign for success.

Google Ads Tutorials: Setting up lead form extensions

Are you looking for ways to make millions? Have you heard of the ATM Accelerator Funnel? In this article, we will discuss how this funnel can help you achieve financial success.

What is the ATM Accelerator Funnel?

The ATM Accelerator Funnel is a marketing strategy that helps businesses attract and convert leads into customers. It is a step-by-step process that guides potential customers towards purchasing a product or service.

How does it work?

The ATM Accelerator Funnel works by using various techniques to entice potential customers. These techniques include:

1. Automated email campaigns

2. Social media advertising

3. Webinars

4. Free trials

5. Upselling

By using these techniques, businesses can create a streamlined process that leads potential customers towards making a purchase.

Why is it effective?

The ATM Accelerator Funnel is effective because it targets potential customers at every stage of the buying process. It provides valuable information, builds trust, and offers solutions to customer problems. By doing so, businesses can convert more leads into paying customers.

In conclusion, the ATM Accelerator Funnel is a powerful marketing strategy that can help businesses achieve financial success. By using various techniques to guide potential customers towards making a purchase, businesses can increase their revenue and expand their customer base. So, if you want to make millions, consider implementing the ATM Accelerator Funnel in your marketing strategy.

How to set up a Lead Form Extension in Google Ads

In this video, Benjamin from Loves Data shows us how to set up a lead form extension in Google Ads. This extension allows people to enter their contact details when they see your ads on Google search results without even clicking through to your website. However, there are some requirements and things to consider when setting up this type of extension:


- Good history of policy compliance

- Eligible vertical or sub-vertical

- Privacy policy

Steps to set up the lead form extension:

1. Select the campaign and choose Ads and Extensions

2. Click the plus sign and choose Lead Form Extension

3. Define the elements of the form (headline, business name, description)

4. Choose the information to ask for (minimum amount needed)

5. Add questions to help qualify leads

6. Provide a link to your privacy policy and select an image for the background of the form

7. Customize the thank you message with a headline, description, and call to action

8. Choose the call to action for the ad extension

9. Decide how to receive contact details (manual download or automate with Zapier)

10. Configure Zapier to capture information automatically


- Ask for the minimum amount of information needed to increase completion rates

- Choose a call to action that aligns with your offer and encourages people to click the extension

- Select More Volume or More Qualified lead form type depending on your preference for quality vs quantity of leads

Setting up a lead form extension in Google Ads can be a great way to generate leads without requiring people to click through to your website. By following the steps outlined in this video and considering the requirements and tips, you can create a successful lead form extension campaign.

Create a Google Ads Leads Search Campaign with Lead Form Extension in 15 Mins!

Hey guys, welcome to another session of Google Ads! Today, we'll be discussing how to create a lead search campaign with lead form extensions. Let's get started!

- Creating a lead search campaign with lead form extensions

- Click on the campaigns tab on the left panel to create a new campaign

Creating the Campaign:

- Choose leads as the goal for this campaign

- Select search as the campaign type

- Choose lead form submissions as the way to reach our goal

- Fill up all the details regarding the campaign in the campaign settings page

- Target only the search network

- Set up campaign URL options, start date, and end date

- Use the advanced search option for radius targeting

- Select your target location and language

- Set your campaign budget and bidding strategy

- Maximize clicks for leads generating campaigns

- Add a campaign level conversion action

- Use add rotation to show high performing ads more often

Lead Form Extensions:

- New lead form extensions can be created by clicking on the plus button

- Design the whole lead form for your customers

- Select a call to action and provide an extension text

- Add a headline, description, and contact information

- Provide the privacy policy URL and attach an image for the lead form

- Customize the form submission page

- Add a call to action and URL for the submission page

- Choose the delivery option for the leads

- Save the extension and create a new ad group

Creating the Ad:

- Name the ad group and provide your website URL for new keyword ideas

- Create a new text ad and fill in all the details

- Use the complete space provided and give a subdomain with your display URL

- Make sure to use all the headlines and provide a final URL

- Lead search campaigns with lead form extensions are a great way to generate leads

- Use targeting and audience options to reach the right customers

- Set up a budget and bidding strategy for maximum results

- Design a lead form that is easy to fill out and customize the submission page

- Create a catchy ad with a clear call to action and a final URL.

Google Ads Tutorials: Driving efficiency for lead generation

In today's digital age, Google has become an essential tool for businesses worldwide. From search engine optimization to advertising, Google offers a wide range of services that can help businesses grow and succeed. In this article, we will explore how Google can benefit businesses, particularly through its Customer Relationship Management (CRM) system.

Benefits of Google for Businesses:

- Google search engine optimization (SEO) can increase a business's online visibility and drive traffic to their website.

- Google Ads can help businesses reach their target audience and increase conversions.

- Google Analytics provides valuable insights into a business's website traffic and user behavior.

- Google My Business allows businesses to manage their online presence and interact with customers.

- Google Drive provides cloud storage and collaboration tools for businesses.

- Google's G Suite offers a range of productivity tools, such as Gmail, Google Docs, and Google Sheets.

Google CRM:

- Google's CRM system allows businesses to manage their customer relationships effectively.

- The system tracks customer interactions, such as emails and phone calls, to provide businesses with valuable insights into their customers' needs and preferences.

- The system can also automate tasks, such as lead nurturing and follow-ups, to save businesses time and increase efficiency.

- Google's CRM integrates with other Google tools, such as Gmail and Google Drive, to provide a seamless experience for businesses.

In conclusion, Google offers a wide range of services that can benefit businesses in various ways. Its CRM system is particularly useful for managing customer relationships effectively and efficiently. By utilizing Google's tools, businesses can increase their online visibility, reach their target audience, and improve their overall productivity.

Generate Leads Summit 2022

Financial Security and the Importance of Quality of Life

Financial security means different things to different people, but ultimately it all comes down to quality of life. For many, financial security means feeling confident about retirement. However, finding a trustworthy financial advisor can be a difficult task, which is why Zoe Financial was founded.

Curation of Financial Advisors:

The curation of financial advisors in Zoe Financial's network is crucial. The question asked is whether one would trust the advisor with their own parents' finances. If the answer is not a clear yes, then the advisor is not a good fit for the network.

Partnering with Google:

Google has helped Zoe Financial deliver quality and scale, even as a young company. By providing data back to Google and changing bidding strategies, the company was able to surpass 200% year-over-year growth by the end of 2021.

Lead Generation and Profitability:

Sara Wolf, Head of Lead Generation at Google, discusses the importance of measurement and optimizing strategy for long-term growth. By understanding the lead-to-sale journey and assigning conversion values, one can shift from a focus on efficiency to profitability. First-party data is a key advantage in a privacy-safe world.

The Google Ads Growth Formula:

The Google Ads Growth Formula has four steps to optimize ads strategy for quality leads and bottom-line sales. The first step is to map the lead-to-sale journey and assign conversion values. The rest of the formula depends on mapping the journey correctly, importing first-party data, and continuing to optimize and test strategies.

Financial security is an important aspect of quality of life, and finding a trustworthy financial advisor can be difficult. Zoe Financial aims to solve this pain point, while partnering with Google has helped the company scale and improve profitability. By mapping the lead-to-sale journey and utilizing first-party data, one can shift from a focus on efficiency to profitability.

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