How I Get 5x ROAS With Google Shopping ADs | Shopify Google Adwords Tutorial
Published on: December 6 2022 by Shri Kanase
How I Get 5x ROAS With Google Shopping ADs | Shopify Google Adwords Tutorial
How I Get 5x ROAS With Google Shopping ADs | Shopify Google Adwords Tutorial
| startTime | durationTime | text |
| 00:00:00 | 00:00:04 | yo what is going on everybody shri |
| 00:00:02 | 00:00:06 | kanasa here so how i get |
| 00:00:04 | 00:00:08 | five times row as with google ads now |
| 00:00:06 | 00:00:10 | google ads has become |
| 00:00:08 | 00:00:11 | one of the most toked about platform |
| 00:00:10 | 00:00:13 | simply because |
| 00:00:11 | 00:00:15 | so many people aren't getting the |
| 00:00:13 | 00:00:16 | desired results that they really want |
| 00:00:15 | 00:00:18 | with facebook or they're just getting |
| 00:00:16 | 00:00:19 | their ad account banned with facebook |
| 00:00:18 | 00:00:22 | and this |
| 00:00:19 | 00:00:24 | is causing a big surge of people to then |
| 00:00:22 | 00:00:26 | come from facebook onto google |
| 00:00:24 | 00:00:28 | while this does definitely increase the |
| 00:00:26 | 00:00:30 | amount of competition and the amount of |
| 00:00:28 | 00:00:33 | drop shippers there are overall |
| 00:00:30 | 00:00:35 | on the google ad platform this does not |
| 00:00:33 | 00:00:37 | mean that you cannot get enough profits |
| 00:00:35 | 00:00:39 | from google ads and like i'm about to |
| 00:00:37 | 00:00:41 | show you in this video i personally get |
| 00:00:39 | 00:00:43 | on average five times return on ad spend |
| 00:00:41 | 00:00:46 | with my google ads campaigns now |
| 00:00:43 | 00:00:47 | is this easy obviously not there's a lot |
| 00:00:46 | 00:00:49 | of work that goes into this |
| 00:00:47 | 00:00:50 | there's a lot of patience that is |
| 00:00:49 | 00:00:52 | required but if you |
| 00:00:50 | 00:00:54 | are willing to be patient if you're |
| 00:00:52 | 00:00:55 | willing to put in the work this video is |
| 00:00:54 | 00:00:56 | going to be for you but without wasting |
| 00:00:55 | 00:00:58 | any more time |
| 00:00:56 | 00:00:59 | let's just jump right into it the first |
| 00:00:58 | 00:01:02 | thing you'll have to do in order to |
| 00:00:59 | 00:01:02 | achieve such roads with your google ads |
| 00:01:02 | 00:01:04 | campaigns |
| 00:01:02 | 00:01:06 | is to destroy that like button until it |
| 00:01:04 | 00:01:08 | turns blue i promise it's going to take |
| 00:01:06 | 00:01:09 | just two quick seconds okay hopefully |
| 00:01:08 | 00:01:11 | i've done that |
| 00:01:09 | 00:01:13 | before we get into the google docs for |
| 00:01:11 | 00:01:14 | this video let's look at the actual |
| 00:01:13 | 00:01:16 | campaign to look at the robots |
| 00:01:14 | 00:01:19 | for this month now when i'm recording |
| 00:01:16 | 00:01:21 | this video it is currently february 10th |
| 00:01:19 | 00:01:22 | and as you guys can see so far for this |
| 00:01:21 | 00:01:26 | month we have spent |
| 00:01:22 | 00:01:28 | roughly 4 402 on this |
| 00:01:26 | 00:01:29 | account now this is of course not a lot |
| 00:01:28 | 00:01:30 | of money when it comes to spending with |
| 00:01:29 | 00:01:32 | advertising however |
| 00:01:30 | 00:01:34 | that's one beauty about google and that |
| 00:01:32 | 00:01:36 | is you don't really need to be spending |
| 00:01:34 | 00:01:37 | as much money with google in order to |
| 00:01:36 | 00:01:40 | get such results |
| 00:01:37 | 00:01:42 | but for this month itself we can see |
| 00:01:40 | 00:01:44 | that the robot is about 5.35 |
| 00:01:42 | 00:01:45 | and just to show you guys this is 100 |
| 00:01:44 | 00:01:47 | real i just |
| 00:01:45 | 00:01:49 | went ahead and refreshed this page so |
| 00:01:47 | 00:01:51 | once it gets fully loaded |
| 00:01:49 | 00:01:53 | you'll be able to see that the stats are |
| 00:01:51 | 00:01:55 | the same for every single campaign |
| 00:01:53 | 00:01:58 | and for the overall account in general |
| 00:01:55 | 00:01:59 | but definitely 5.0 return on aspen just |
| 00:01:58 | 00:02:01 | for this month |
| 00:01:59 | 00:02:04 | and that number is not just for this |
| 00:02:01 | 00:02:05 | month i recently released a video on how |
| 00:02:04 | 00:02:07 | i did roughly |
| 00:02:05 | 00:02:08 | 1 million dollars in sales for the year |
| 00:02:07 | 00:02:09 | of 2020 |
| 00:02:08 | 00:02:11 | with google ads i'll leave the link in |
| 00:02:09 | 00:02:13 | the description below for that video |
| 00:02:11 | 00:02:15 | but overall and i'll be showing you guys |
| 00:02:13 | 00:02:16 | this as well on this ad account the |
| 00:02:15 | 00:02:19 | robots was about that |
| 00:02:16 | 00:02:20 | for the entire year of 2020. let's go |
| 00:02:19 | 00:02:22 | ahead and scroll down |
| 00:02:20 | 00:02:24 | just a bit until we look at the spend |
| 00:02:22 | 00:02:25 | amount so as you guys can see |
| 00:02:24 | 00:02:28 | four thousand four hundred fifteen |
| 00:02:25 | 00:02:30 | dollars spent roughly for a 5.35 row ads |
| 00:02:28 | 00:02:32 | of course this number is not right and |
| 00:02:30 | 00:02:34 | as i'm about to go on the shopify store |
| 00:02:32 | 00:02:36 | you'll see that this row is actually |
| 00:02:34 | 00:02:38 | closer to a 7.0 so let's go ahead and go |
| 00:02:36 | 00:02:40 | on over to the order metrics which is an |
| 00:02:38 | 00:02:42 | app which records all of the stats |
| 00:02:40 | 00:02:44 | related to the shopify store to look at |
| 00:02:42 | 00:02:47 | the exact numbers and of course |
| 00:02:44 | 00:02:47 | this is 99.9 google ad so as you guys |
| 00:02:47 | 00:02:50 | can see |
| 00:02:47 | 00:02:50 | for the month of february so far from 1 |
| 00:02:50 | 00:02:53 | to 10 |
| 00:02:50 | 00:02:55 | we have done roughly 28 000 in sales the |
| 00:02:53 | 00:02:56 | cost of the goods are not entered fully |
| 00:02:55 | 00:02:58 | yet |
| 00:02:56 | 00:02:59 | but overall we're looking at a profit of |
| 00:02:58 | 00:03:01 | around 10 000 |
| 00:02:59 | 00:03:03 | in net without the ad spend and if we |
| 00:03:01 | 00:03:04 | take out roughly |
| 00:03:03 | 00:03:06 | hundred fifteen dollars so about five |
| 00:03:04 | 00:03:08 | thousand dollars that leaves us for a |
| 00:03:06 | 00:03:10 | net profit of about five |
| 00:03:08 | 00:03:11 | thousand dollars just within ten days so |
| 00:03:10 | 00:03:13 | obviously |
| 00:03:11 | 00:03:14 | this is a profitable store so far in |
| 00:03:13 | 00:03:16 | this month and |
| 00:03:14 | 00:03:17 | this is the row as as you guys saw it is |
| 00:03:16 | 00:03:20 | twenty eight 000 so |
| 00:03:17 | 00:03:22 | here on google it says only 23 000 which |
| 00:03:20 | 00:03:23 | means not all the sales were recorded |
| 00:03:22 | 00:03:24 | properly but |
| 00:03:23 | 00:03:26 | i don't want to just end this here i |
| 00:03:24 | 00:03:28 | want to also go ahead and look at last |
| 00:03:26 | 00:03:30 | year's data to show you guys how this |
| 00:03:28 | 00:03:32 | store did within the last year majorly |
| 00:03:30 | 00:03:34 | so if we look at all time and this store |
| 00:03:32 | 00:03:35 | was roughly started at the end of 2018 |
| 00:03:34 | 00:03:38 | so basically |
| 00:03:35 | 00:03:39 | at the start of 2019 and look at the |
| 00:03:38 | 00:03:41 | overall row as we can see that it was |
| 00:03:39 | 00:03:43 | around 5.37 it cost me |
| 00:03:41 | 00:03:46 | within the year about 183 thousand |
| 00:03:43 | 00:03:48 | dollars for this ad account and we did |
| 00:03:46 | 00:03:49 | over 1 million dollars in sales which is |
| 00:03:48 | 00:03:51 | a of course above |
| 00:03:49 | 00:03:54 | a 5.0 return on aspen but with what |
| 00:03:51 | 00:03:56 | google has recorded it was a five row |
| 00:03:54 | 00:03:57 | s so as you guys can see clearly with |
| 00:03:56 | 00:03:59 | the google asset is definitely possible |
| 00:03:57 | 00:04:00 | to achieve such results |
| 00:03:59 | 00:04:02 | i know it's really hard nowadays for a |
| 00:04:00 | 00:04:03 | lot of people to even get their google |
| 00:04:02 | 00:04:04 | ads account and their merchant center |
| 00:04:03 | 00:04:06 | account |
| 00:04:04 | 00:04:08 | approved but not to worry i've made a |
| 00:04:06 | 00:04:09 | video on that as well recently which you |
| 00:04:08 | 00:04:11 | can check out on my channel i'll also |
| 00:04:09 | 00:04:12 | leave the link in the description for |
| 00:04:11 | 00:04:14 | that video below but now that we've kind |
| 00:04:12 | 00:04:16 | of went over the stats |
| 00:04:14 | 00:04:17 | of this store let's find out exactly how |
| 00:04:16 | 00:04:19 | you can personally achieve |
| 00:04:17 | 00:04:22 | such results so let's start off by |
| 00:04:19 | 00:04:24 | toking about the products because |
| 00:04:22 | 00:04:26 | we're in reality product is king i |
| 00:04:24 | 00:04:28 | almost say this in every single video |
| 00:04:26 | 00:04:29 | i make but without the right products |
| 00:04:28 | 00:04:30 | you are just not going to be able to |
| 00:04:29 | 00:04:32 | achieve |
| 00:04:30 | 00:04:33 | such results and with google there's a |
| 00:04:32 | 00:04:34 | special kind of product required it's |
| 00:04:33 | 00:04:36 | not just |
| 00:04:34 | 00:04:37 | any product that is useful quirky as a |
| 00:04:36 | 00:04:39 | wow factor |
| 00:04:37 | 00:04:41 | like you would with facebook with the |
| 00:04:39 | 00:04:42 | google here's the following criteria |
| 00:04:41 | 00:04:43 | number one |
| 00:04:42 | 00:04:45 | is that you want to be looking at |
| 00:04:43 | 00:04:47 | products above 100 |
| 00:04:45 | 00:04:49 | average order value now i normally used |
| 00:04:47 | 00:04:51 | to recommend that anything with 25 |
| 00:04:49 | 00:04:53 | profits is a good enough product to sell |
| 00:04:51 | 00:04:54 | but the numbers that you just saw on my |
| 00:04:53 | 00:04:56 | google ads account |
| 00:04:54 | 00:04:57 | i can almost guarantee you that i would |
| 00:04:56 | 00:04:58 | not have been able to achieve such |
| 00:04:57 | 00:05:00 | results |
| 00:04:58 | 00:05:02 | if i did not have a lot of products on |
| 00:05:00 | 00:05:04 | my store selling which costs on average |
| 00:05:02 | 00:05:07 | 150 or 250 or even |
| 00:05:04 | 00:05:08 | 500 on my store because it's really not |
| 00:05:07 | 00:05:10 | that easy to achieve such results with |
| 00:05:08 | 00:05:12 | low cost products |
| 00:05:10 | 00:05:14 | not only do you have to sell much much |
| 00:05:12 | 00:05:14 | more in order to achieve the same amount |
| 00:05:14 | 00:05:16 | of results |
| 00:05:14 | 00:05:17 | but you need to have more people dealing |
| 00:05:16 | 00:05:18 | with customer service because you'll |
| 00:05:17 | 00:05:20 | have |
| 00:05:18 | 00:05:21 | obviously more orders for that product |
| 00:05:20 | 00:05:23 | to achieve |
| 00:05:21 | 00:05:24 | these results and you'll be spending a |
| 00:05:23 | 00:05:27 | lot more money in order to get |
| 00:05:24 | 00:05:27 | much lower return on ad spend compared |
| 00:05:27 | 00:05:31 | to if you just |
| 00:05:27 | 00:05:33 | sold 100 200 or even 500 products so |
| 00:05:31 | 00:05:35 | in my opinion in 2021 and onwards if |
| 00:05:33 | 00:05:37 | you're really looking to scale your |
| 00:05:35 | 00:05:38 | google ads store and your shopify store |
| 00:05:37 | 00:05:40 | in general |
| 00:05:38 | 00:05:42 | to the next level even with facebook ads |
| 00:05:40 | 00:05:43 | or any other advertising platform |
| 00:05:42 | 00:05:45 | high average order value is the way to |
| 00:05:43 | 00:05:47 | go now this is not rocket science |
| 00:05:45 | 00:05:49 | you simply have to put just a little bit |
| 00:05:47 | 00:05:51 | extra work into the description to make |
| 00:05:49 | 00:05:53 | sure the images are high quality |
| 00:05:51 | 00:05:55 | it doesn't really take extra effort to |
| 00:05:53 | 00:05:57 | sell a 100 product compared to a 10 |
| 00:05:55 | 00:05:58 | product so all you really need to do is |
| 00:05:57 | 00:06:00 | just focus a little bit more on the |
| 00:05:58 | 00:06:02 | descriptions and titles |
| 00:06:00 | 00:06:03 | but another thing with the products |
| 00:06:02 | 00:06:05 | themselves is that you want to be |
| 00:06:03 | 00:06:06 | sourcing them from ebay or other us |
| 00:06:05 | 00:06:08 | sourcing websites |
| 00:06:06 | 00:06:10 | or use special agents for that you do |
| 00:06:08 | 00:06:13 | not want to be relying |
| 00:06:10 | 00:06:14 | on aliexpress in 2021 and onwards |
| 00:06:13 | 00:06:16 | especially |
| 00:06:14 | 00:06:18 | for expensive products now in my own |
| 00:06:16 | 00:06:20 | experience since i've sold a lot of |
| 00:06:18 | 00:06:22 | expensive products on my store a lot of |
| 00:06:20 | 00:06:23 | them sourced from ebay as well as |
| 00:06:22 | 00:06:24 | aliexpress |
| 00:06:23 | 00:06:26 | i can almost guarantee you that you're |
| 00:06:24 | 00:06:27 | going to get a supplier on aliexpress |
| 00:06:26 | 00:06:29 | where they're just not being honest with |
| 00:06:27 | 00:06:30 | you they're providing you fake tracking |
| 00:06:29 | 00:06:32 | numbers |
| 00:06:30 | 00:06:33 | product quality is very bad or they're |
| 00:06:32 | 00:06:35 | not even sending out the products and |
| 00:06:33 | 00:06:36 | this leads to a lot of issues especially |
| 00:06:35 | 00:06:38 | if it's an expensive product |
| 00:06:36 | 00:06:40 | you have to deal with a lot of returns |
| 00:06:38 | 00:06:42 | and refunds now a lot of people ask me |
| 00:06:40 | 00:06:42 | why my refund rate for this store is so |
| 00:06:42 | 00:06:44 | high |
| 00:06:42 | 00:06:46 | with about 1.1 million dollars in sales |
| 00:06:44 | 00:06:48 | i did refund about a quarter of a |
| 00:06:46 | 00:06:50 | million dollars so about 250 000 |
| 00:06:48 | 00:06:52 | number one that was because of what was |
| 00:06:50 | 00:06:53 | going on in the world in 2020 |
| 00:06:52 | 00:06:56 | and because of slow shipping times but |
| 00:06:53 | 00:06:58 | also number two the product cost was |
| 00:06:56 | 00:06:59 | extremely high for the products that i |
| 00:06:58 | 00:07:01 | was selling |
| 00:06:59 | 00:07:03 | and even though the returns and refunds |
| 00:07:01 | 00:07:04 | weren't that high |
| 00:07:03 | 00:07:06 | the average order value was high and |
| 00:07:04 | 00:07:08 | because of that the amount became very |
| 00:07:06 | 00:07:10 | very big had i just from the beginning |
| 00:07:08 | 00:07:12 | source from ebay or other us sourcing |
| 00:07:10 | 00:07:15 | websites like walmart target etc |
| 00:07:12 | 00:07:16 | i would not really have needed to refund |
| 00:07:15 | 00:07:18 | that much of the money |
| 00:07:16 | 00:07:20 | and i could have kept more but in 2021 |
| 00:07:18 | 00:07:22 | that is my main goal for this store |
| 00:07:20 | 00:07:24 | source as many products from the us as |
| 00:07:22 | 00:07:26 | possible and it is definitely possible |
| 00:07:24 | 00:07:28 | to do this again tons of videos on that |
| 00:07:26 | 00:07:30 | on my channel you can find them below |
| 00:07:28 | 00:07:31 | but in addition to sourcing from the us |
| 00:07:30 | 00:07:33 | you want to find |
| 00:07:31 | 00:07:35 | products with low handling times a lot |
| 00:07:33 | 00:07:36 | of the times if it's some sort of |
| 00:07:35 | 00:07:37 | product |
| 00:07:36 | 00:07:40 | which i'm about to mention here such as |
| 00:07:37 | 00:07:41 | fragile items or items that are special |
| 00:07:40 | 00:07:44 | edition which require custom |
| 00:07:41 | 00:07:45 | designs or custom creations or heavy |
| 00:07:44 | 00:07:47 | items have |
| 00:07:45 | 00:07:48 | high handling times meaning 5 10 15 |
| 00:07:47 | 00:07:50 | business days |
| 00:07:48 | 00:07:52 | and we don't really want to be selling |
| 00:07:50 | 00:07:53 | those kinds of products because not only |
| 00:07:52 | 00:07:55 | is it really |
| 00:07:53 | 00:07:56 | not safe to sell those products but also |
| 00:07:55 | 00:07:59 | the high handling times |
| 00:07:56 | 00:08:00 | makes people not want to wait that much |
| 00:07:59 | 00:08:03 | it leads to much higher returns |
| 00:08:00 | 00:08:05 | refunds disputes etc so in order to kind |
| 00:08:03 | 00:08:06 | of keep your business running smoothly |
| 00:08:05 | 00:08:08 | you want to stay away from these kinds |
| 00:08:06 | 00:08:10 | of items but just selling the items is |
| 00:08:08 | 00:08:11 | not enough you have to find a supplier |
| 00:08:10 | 00:08:13 | which is trustworthy |
| 00:08:11 | 00:08:14 | of you sourcing that product from that |
| 00:08:13 | 00:08:16 | supplier so |
| 00:08:14 | 00:08:18 | in my experience what i've always |
| 00:08:16 | 00:08:20 | notiked is that the number 95 |
| 00:08:18 | 00:08:21 | is the way to go now what do i mean by |
| 00:08:20 | 00:08:23 | this exactly no matter if you're trying |
| 00:08:21 | 00:08:26 | to source from aliexpress |
| 00:08:23 | 00:08:27 | ebay amazon whatever make sure that they |
| 00:08:26 | 00:08:29 | have at least 95 |
| 00:08:27 | 00:08:31 | positive feedback no matter the platform |
| 00:08:29 | 00:08:32 | this is just a number which |
| 00:08:31 | 00:08:34 | below this number i start to see a lot |
| 00:08:32 | 00:08:36 | of sketchy suppliers |
| 00:08:34 | 00:08:37 | above these numbers where the real |
| 00:08:36 | 00:08:39 | suppliers who really care about you |
| 00:08:37 | 00:08:42 | are so you want to stay with those |
| 00:08:39 | 00:08:44 | suppliers which have 95 |
| 00:08:42 | 00:08:45 | or more feedback and have been in |
| 00:08:44 | 00:08:47 | business for at least a year because |
| 00:08:45 | 00:08:48 | without these numbers you're just |
| 00:08:47 | 00:08:50 | putting your money on stake and you put |
| 00:08:48 | 00:08:51 | yourself at a high risk of getting |
| 00:08:50 | 00:08:52 | scammed so make sure |
| 00:08:51 | 00:08:54 | that you are using a trustworthy |
| 00:08:52 | 00:08:56 | supplier and this doesn't matter whether |
| 00:08:54 | 00:08:58 | it's from ebay or a us website or a |
| 00:08:56 | 00:08:59 | chinese agent make sure |
| 00:08:58 | 00:09:01 | to always ask them for proof that they |
| 00:08:59 | 00:09:03 | are really shipping out their items but |
| 00:09:01 | 00:09:04 | this brings me to the ad section what |
| 00:09:03 | 00:09:06 | should you be doing |
| 00:09:04 | 00:09:08 | when it comes to the actual ads now with |
| 00:09:06 | 00:09:10 | ads you want to understand |
| 00:09:08 | 00:09:11 | one thing and this thing if you don't |
| 00:09:10 | 00:09:12 | get anything else from this video but |
| 00:09:11 | 00:09:14 | just get this |
| 00:09:12 | 00:09:16 | make sure it is this portion that is ctr |
| 00:09:14 | 00:09:18 | is king without click-through rate you |
| 00:09:16 | 00:09:20 | are just not going to have profitable |
| 00:09:18 | 00:09:21 | ads and i've personally notiked this on |
| 00:09:20 | 00:09:24 | my own ad account |
| 00:09:21 | 00:09:25 | when my ctr rate started to dip that is |
| 00:09:24 | 00:09:27 | when my profitability |
| 00:09:25 | 00:09:29 | also started to dip and this was kind of |
| 00:09:27 | 00:09:32 | connected to the cpc as well because |
| 00:09:29 | 00:09:35 | as ctr goes up cpc goes down because |
| 00:09:32 | 00:09:37 | more people are clicking on your ads |
| 00:09:35 | 00:09:39 | and google deems that your ads are very |
| 00:09:37 | 00:09:40 | very good because so many people are |
| 00:09:39 | 00:09:41 | clicking on it |
| 00:09:40 | 00:09:43 | and they start charging you less and |
| 00:09:41 | 00:09:44 | less per click which is exactly what you |
| 00:09:43 | 00:09:45 | want because |
| 00:09:44 | 00:09:47 | then you're getting more people on your |
| 00:09:45 | 00:09:48 | website if you get more people that are |
| 00:09:47 | 00:09:50 | real |
| 00:09:48 | 00:09:51 | high quality people they're much more |
| 00:09:50 | 00:09:53 | likely to purchase from you so you're |
| 00:09:51 | 00:09:54 | basically doubling your chances of |
| 00:09:53 | 00:09:56 | getting sales and |
| 00:09:54 | 00:09:57 | a good ctr is anything at or around a |
| 00:09:56 | 00:10:00 | one percent if your |
| 00:09:57 | 00:10:01 | overall ctr for the entire campaign is |
| 00:10:00 | 00:10:03 | at or below one percent |
| 00:10:01 | 00:10:05 | you want to really be optimizing the |
| 00:10:03 | 00:10:07 | campaign again watch my videos on that |
| 00:10:05 | 00:10:09 | but make sure your products have high |
| 00:10:07 | 00:10:11 | ctrs make sure you're getting rid of the |
| 00:10:09 | 00:10:13 | bad products unprofitable products etc |
| 00:10:11 | 00:10:15 | and try to aim at getting that number |
| 00:10:13 | 00:10:15 | close to a one percent but along with |
| 00:10:15 | 00:10:18 | ctr |
| 00:10:15 | 00:10:19 | make sure you're using a mix of smart |
| 00:10:18 | 00:10:22 | and standard shopping campaigns |
| 00:10:19 | 00:10:22 | that is exactly what i do here with this |
| 00:10:22 | 00:10:25 | ad account now |
| 00:10:22 | 00:10:26 | one thing that i want to state regarding |
| 00:10:25 | 00:10:28 | scaling individual campaigns and |
| 00:10:26 | 00:10:30 | individual products is that |
| 00:10:28 | 00:10:32 | they are really not as effective anymore |
| 00:10:30 | 00:10:33 | so i'm going to go on to my google ads |
| 00:10:32 | 00:10:34 | account to give you a clear example of |
| 00:10:33 | 00:10:36 | what i mean so |
| 00:10:34 | 00:10:37 | what i want to show you guys is first of |
| 00:10:36 | 00:10:38 | all why they're not really that |
| 00:10:37 | 00:10:39 | profitable |
| 00:10:38 | 00:10:42 | the number one thing is that these |
| 00:10:39 | 00:10:42 | campaign standalone campaigns as i like |
| 00:10:42 | 00:10:45 | to call them |
| 00:10:42 | 00:10:46 | have a lower spend overall now this is |
| 00:10:45 | 00:10:48 | simply because |
| 00:10:46 | 00:10:49 | that is the only product within that |
| 00:10:48 | 00:10:51 | campaign the searches |
| 00:10:49 | 00:10:53 | go up and down every single day every |
| 00:10:51 | 00:10:55 | single minute for that campaign so you |
| 00:10:53 | 00:10:56 | can't really be expecting |
| 00:10:55 | 00:10:58 | the same results every single day unless |
| 00:10:56 | 00:11:00 | your product has really really high |
| 00:10:58 | 00:11:01 | search volume there are going to be days |
| 00:11:00 | 00:11:03 | where it's barely spending any money |
| 00:11:01 | 00:11:05 | and overall it's just a lower spend in |
| 00:11:03 | 00:11:06 | total but in addition |
| 00:11:05 | 00:11:08 | what i've notiked a lot of the times is |
| 00:11:06 | 00:11:10 | that these campaigns |
| 00:11:08 | 00:11:11 | end up being unprofitable for about 70 |
| 00:11:10 | 00:11:13 | to 80 |
| 00:11:11 | 00:11:14 | of the products now this does not mean |
| 00:11:13 | 00:11:16 | that a standalone campaign is |
| 00:11:14 | 00:11:17 | unprofitable for every single product |
| 00:11:16 | 00:11:18 | there are of course a lot of products |
| 00:11:17 | 00:11:20 | out there |
| 00:11:18 | 00:11:22 | which i've personally scaled very very |
| 00:11:20 | 00:11:22 | well with standalone campaigns but |
| 00:11:22 | 00:11:25 | overall |
| 00:11:22 | 00:11:26 | i've notiked that they do take a big dip |
| 00:11:25 | 00:11:27 | when it comes to getting the actual |
| 00:11:26 | 00:11:28 | results and i'm going to be showing you |
| 00:11:27 | 00:11:30 | guys |
| 00:11:28 | 00:11:32 | some examples right over here so looking |
| 00:11:30 | 00:11:33 | at the bottom campaigns these are all |
| 00:11:32 | 00:11:35 | standalone campaigns right now |
| 00:11:33 | 00:11:38 | the ones at the top are all either smart |
| 00:11:35 | 00:11:40 | shopping or standard shopping but |
| 00:11:38 | 00:11:42 | looking at this campaign for example |
| 00:11:40 | 00:11:43 | this month i only spent fifty dollars |
| 00:11:42 | 00:11:45 | even though the budget is twenty five |
| 00:11:43 | 00:11:47 | dollars a day it got me one sale and the |
| 00:11:45 | 00:11:48 | robot is about one point five seven so |
| 00:11:47 | 00:11:49 | not that great |
| 00:11:48 | 00:11:51 | second campaign over here is run at |
| 00:11:49 | 00:11:53 | fifty dollars a day as you guys can see |
| 00:11:51 | 00:11:54 | it's barely spent seventeen dollars this |
| 00:11:53 | 00:11:56 | month |
| 00:11:54 | 00:11:57 | even though the bid is exactly the same |
| 00:11:56 | 00:11:59 | bid which was chosen from our general |
| 00:11:57 | 00:12:00 | testing campaign |
| 00:11:59 | 00:12:03 | and it got us only two sales so far |
| 00:12:00 | 00:12:04 | which is again not that great but 3.86 |
| 00:12:03 | 00:12:06 | robots now |
| 00:12:04 | 00:12:08 | this third campaign is actually a |
| 00:12:06 | 00:12:09 | searched campaign for my store's name |
| 00:12:08 | 00:12:11 | and as you guys can see this got a 22 |
| 00:12:09 | 00:12:12 | times return on ad spend |
| 00:12:11 | 00:12:14 | so this doesn't really count as a |
| 00:12:12 | 00:12:15 | standalone campaign but the fourth |
| 00:12:14 | 00:12:18 | campaign here spent 14 |
| 00:12:15 | 00:12:19 | only zero sales so far again another |
| 00:12:18 | 00:12:20 | standalone campaign and the thing about |
| 00:12:19 | 00:12:22 | these products right here which i'm |
| 00:12:20 | 00:12:23 | currently scaling |
| 00:12:22 | 00:12:25 | these products were really killing it |
| 00:12:23 | 00:12:27 | with the general testing campaigns |
| 00:12:25 | 00:12:28 | getting a much more sales than this |
| 00:12:27 | 00:12:30 | every single day that too in fact some |
| 00:12:28 | 00:12:32 | of these were getting two to five sales |
| 00:12:30 | 00:12:34 | every single day but when i tried to |
| 00:12:32 | 00:12:35 | scale them they obviously did not work |
| 00:12:34 | 00:12:36 | so this is what i mean |
| 00:12:35 | 00:12:38 | when it comes to the standalone |
| 00:12:36 | 00:12:41 | campaigns that's not being as effective |
| 00:12:38 | 00:12:43 | anymore in 2021 and onwards but that |
| 00:12:41 | 00:12:45 | brings me to the next point and that is |
| 00:12:43 | 00:12:47 | fluctuations now with google ads a lot |
| 00:12:45 | 00:12:48 | of people think that since it's such a |
| 00:12:47 | 00:12:49 | profitable campaign much better than |
| 00:12:48 | 00:12:51 | |
| 00:12:49 | 00:12:53 | you should be profitable every single |
| 00:12:51 | 00:12:54 | day and that is far from the truth |
| 00:12:53 | 00:12:56 | there's a lot of things that come into |
| 00:12:54 | 00:12:58 | play when it comes to google ads or just |
| 00:12:56 | 00:13:01 | any advertising platform in general |
| 00:12:58 | 00:13:01 | seasons events the economy what's going |
| 00:13:01 | 00:13:03 | on |
| 00:13:01 | 00:13:05 | in the world for this ad account and |
| 00:13:03 | 00:13:06 | this store i was actually at a very very |
| 00:13:05 | 00:13:07 | little profit |
| 00:13:06 | 00:13:09 | about five percent profit in the month |
| 00:13:07 | 00:13:11 | of january and the robust was |
| 00:13:09 | 00:13:13 | barely at a 3.0 and that is simply |
| 00:13:11 | 00:13:15 | because new year had just began and |
| 00:13:13 | 00:13:17 | in january people don't really have that |
| 00:13:15 | 00:13:19 | much to spend they're kind of just |
| 00:13:17 | 00:13:21 | antikipating where the year is going |
| 00:13:19 | 00:13:23 | how it's going to be etc and that is |
| 00:13:21 | 00:13:24 | what leads to overall lower sales amount |
| 00:13:23 | 00:13:25 | but |
| 00:13:24 | 00:13:27 | as soon as february started people |
| 00:13:25 | 00:13:28 | really got their paychecks they knew |
| 00:13:27 | 00:13:30 | what was going on |
| 00:13:28 | 00:13:32 | that's when search volume and overall |
| 00:13:30 | 00:13:34 | traffic increase so you want to always |
| 00:13:32 | 00:13:36 | take that into account as well |
| 00:13:34 | 00:13:39 | when making your decisions but you can't |
| 00:13:36 | 00:13:40 | always just rely on the fluctuations and |
| 00:13:39 | 00:13:41 | say that because |
| 00:13:40 | 00:13:43 | of the events going on in the world or |
| 00:13:41 | 00:13:44 | season that your ads are not performing |
| 00:13:43 | 00:13:45 | because |
| 00:13:44 | 00:13:48 | you also want to be taking an active |
| 00:13:45 | 00:13:50 | role in your campaigns and this is done |
| 00:13:48 | 00:13:52 | via optimization so with optimization |
| 00:13:50 | 00:13:53 | there are several things you can do |
| 00:13:52 | 00:13:55 | the first thing is ad optimization |
| 00:13:53 | 00:13:57 | meaning optimizing your google |
| 00:13:55 | 00:13:59 | shopping campaigns what i recommend you |
| 00:13:57 | 00:14:01 | do with this is that you optimize them |
| 00:13:59 | 00:14:03 | every 7 to 14 days |
| 00:14:01 | 00:14:05 | preferably closer to the 14 day range |
| 00:14:03 | 00:14:06 | and again i'm not really going to go in |
| 00:14:05 | 00:14:07 | depth into that in this video because |
| 00:14:06 | 00:14:09 | i've made |
| 00:14:07 | 00:14:10 | videos on that which you can check out |
| 00:14:09 | 00:14:12 | on my channel but |
| 00:14:10 | 00:14:14 | try to optimize your campaigns every 14 |
| 00:14:12 | 00:14:16 | days the more time you give google after |
| 00:14:14 | 00:14:18 | optimizing to run and properly work the |
| 00:14:16 | 00:14:19 | better the results are going to be and |
| 00:14:18 | 00:14:21 | before i used to really recommend |
| 00:14:19 | 00:14:23 | optimizing every three to seven days |
| 00:14:21 | 00:14:24 | i don't do that personally i don't |
| 00:14:23 | 00:14:26 | recommend that anymore so stay |
| 00:14:24 | 00:14:28 | closer to the 14th day time range but in |
| 00:14:26 | 00:14:29 | addition you want to be optimizing the |
| 00:14:28 | 00:14:31 | shopify feed |
| 00:14:29 | 00:14:33 | if you use some process this becomes |
| 00:14:31 | 00:14:35 | very easy simply choose a google product |
| 00:14:33 | 00:14:36 | category for that product |
| 00:14:35 | 00:14:38 | and do the optimization that way in |
| 00:14:36 | 00:14:40 | addition you want to be optimizing the |
| 00:14:38 | 00:14:42 | product page itself so go on your |
| 00:14:40 | 00:14:42 | shopify dashboard choose an individual |
| 00:14:42 | 00:14:44 | product |
| 00:14:42 | 00:14:46 | and then optimize it there maybe add |
| 00:14:44 | 00:14:48 | some tags maybe add a product type |
| 00:14:46 | 00:14:49 | etc and go from there but this was a |
| 00:14:48 | 00:14:51 | general guide on how i personally |
| 00:14:49 | 00:14:52 | achieved five times return on ad spend |
| 00:14:51 | 00:14:54 | and how you |
| 00:14:52 | 00:14:56 | can implement the same steps to achieve |
| 00:14:54 | 00:14:57 | similar results if you found any type of |
| 00:14:56 | 00:14:59 | value in this video |
| 00:14:57 | 00:15:00 | smash that like button and smash that |
| 00:14:59 | 00:15:02 | subscribe button and i'll see you guys |
| 00:15:00 | 00:15:02 | next time |
Recommended
- How To 10x SALES With Custom Audiences On Google ADs
- What NOBODY Tells You About Google ADs | Shopify Dropshipping Secrets
- Top 7 Products To Dropship In March 2021 | Best Shopify Dropshipping Products
- What SUCCESS With Google Shopping ADs Looks Like (Shopify Dropshipping Secrets)
- Analyzing Successful Google ADs Search Campaigns (Shopify Dropshipping Secrets)
