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How I Get 5x ROAS With Google Shopping ADs | Shopify Google Adwords Tutorial

Published on: December 6 2022 by Shri Kanase

How I Get 5x ROAS With Google Shopping ADs | Shopify Google Adwords Tutorial

How I Get 5x ROAS With Google Shopping ADs | Shopify Google Adwords Tutorial

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00:00:00 00:00:04 yo what is going on everybody shri
00:00:02 00:00:06 kanasa here so how i get
00:00:04 00:00:08 five times row as with google ads now
00:00:06 00:00:10 google ads has become
00:00:08 00:00:11 one of the most toked about platform
00:00:10 00:00:13 simply because
00:00:11 00:00:15 so many people aren't getting the
00:00:13 00:00:16 desired results that they really want
00:00:15 00:00:18 with facebook or they're just getting
00:00:16 00:00:19 their ad account banned with facebook
00:00:18 00:00:22 and this
00:00:19 00:00:24 is causing a big surge of people to then
00:00:22 00:00:26 come from facebook onto google
00:00:24 00:00:28 while this does definitely increase the
00:00:26 00:00:30 amount of competition and the amount of
00:00:28 00:00:33 drop shippers there are overall
00:00:30 00:00:35 on the google ad platform this does not
00:00:33 00:00:37 mean that you cannot get enough profits
00:00:35 00:00:39 from google ads and like i'm about to
00:00:37 00:00:41 show you in this video i personally get
00:00:39 00:00:43 on average five times return on ad spend
00:00:41 00:00:46 with my google ads campaigns now
00:00:43 00:00:47 is this easy obviously not there's a lot
00:00:46 00:00:49 of work that goes into this
00:00:47 00:00:50 there's a lot of patience that is
00:00:49 00:00:52 required but if you
00:00:50 00:00:54 are willing to be patient if you're
00:00:52 00:00:55 willing to put in the work this video is
00:00:54 00:00:56 going to be for you but without wasting
00:00:55 00:00:58 any more time
00:00:56 00:00:59 let's just jump right into it the first
00:00:58 00:01:02 thing you'll have to do in order to
00:00:59 00:01:02 achieve such roads with your google ads
00:01:02 00:01:04 campaigns
00:01:02 00:01:06 is to destroy that like button until it
00:01:04 00:01:08 turns blue i promise it's going to take
00:01:06 00:01:09 just two quick seconds okay hopefully
00:01:08 00:01:11 i've done that
00:01:09 00:01:13 before we get into the google docs for
00:01:11 00:01:14 this video let's look at the actual
00:01:13 00:01:16 campaign to look at the robots
00:01:14 00:01:19 for this month now when i'm recording
00:01:16 00:01:21 this video it is currently february 10th
00:01:19 00:01:22 and as you guys can see so far for this
00:01:21 00:01:26 month we have spent
00:01:22 00:01:28 roughly 4 402 on this
00:01:26 00:01:29 account now this is of course not a lot
00:01:28 00:01:30 of money when it comes to spending with
00:01:29 00:01:32 advertising however
00:01:30 00:01:34 that's one beauty about google and that
00:01:32 00:01:36 is you don't really need to be spending
00:01:34 00:01:37 as much money with google in order to
00:01:36 00:01:40 get such results
00:01:37 00:01:42 but for this month itself we can see
00:01:40 00:01:44 that the robot is about 5.35
00:01:42 00:01:45 and just to show you guys this is 100
00:01:44 00:01:47 real i just
00:01:45 00:01:49 went ahead and refreshed this page so
00:01:47 00:01:51 once it gets fully loaded
00:01:49 00:01:53 you'll be able to see that the stats are
00:01:51 00:01:55 the same for every single campaign
00:01:53 00:01:58 and for the overall account in general
00:01:55 00:01:59 but definitely 5.0 return on aspen just
00:01:58 00:02:01 for this month
00:01:59 00:02:04 and that number is not just for this
00:02:01 00:02:05 month i recently released a video on how
00:02:04 00:02:07 i did roughly
00:02:05 00:02:08 1 million dollars in sales for the year
00:02:07 00:02:09 of 2020
00:02:08 00:02:11 with google ads i'll leave the link in
00:02:09 00:02:13 the description below for that video
00:02:11 00:02:15 but overall and i'll be showing you guys
00:02:13 00:02:16 this as well on this ad account the
00:02:15 00:02:19 robots was about that
00:02:16 00:02:20 for the entire year of 2020. let's go
00:02:19 00:02:22 ahead and scroll down
00:02:20 00:02:24 just a bit until we look at the spend
00:02:22 00:02:25 amount so as you guys can see
00:02:24 00:02:28 four thousand four hundred fifteen
00:02:25 00:02:30 dollars spent roughly for a 5.35 row ads
00:02:28 00:02:32 of course this number is not right and
00:02:30 00:02:34 as i'm about to go on the shopify store
00:02:32 00:02:36 you'll see that this row is actually
00:02:34 00:02:38 closer to a 7.0 so let's go ahead and go
00:02:36 00:02:40 on over to the order metrics which is an
00:02:38 00:02:42 app which records all of the stats
00:02:40 00:02:44 related to the shopify store to look at
00:02:42 00:02:47 the exact numbers and of course
00:02:44 00:02:47 this is 99.9 google ad so as you guys
00:02:47 00:02:50 can see
00:02:47 00:02:50 for the month of february so far from 1
00:02:50 00:02:53 to 10
00:02:50 00:02:55 we have done roughly 28 000 in sales the
00:02:53 00:02:56 cost of the goods are not entered fully
00:02:55 00:02:58 yet
00:02:56 00:02:59 but overall we're looking at a profit of
00:02:58 00:03:01 around 10 000
00:02:59 00:03:03 in net without the ad spend and if we
00:03:01 00:03:04 take out roughly
00:03:03 00:03:06 hundred fifteen dollars so about five
00:03:04 00:03:08 thousand dollars that leaves us for a
00:03:06 00:03:10 net profit of about five
00:03:08 00:03:11 thousand dollars just within ten days so
00:03:10 00:03:13 obviously
00:03:11 00:03:14 this is a profitable store so far in
00:03:13 00:03:16 this month and
00:03:14 00:03:17 this is the row as as you guys saw it is
00:03:16 00:03:20 twenty eight 000 so
00:03:17 00:03:22 here on google it says only 23 000 which
00:03:20 00:03:23 means not all the sales were recorded
00:03:22 00:03:24 properly but
00:03:23 00:03:26 i don't want to just end this here i
00:03:24 00:03:28 want to also go ahead and look at last
00:03:26 00:03:30 year's data to show you guys how this
00:03:28 00:03:32 store did within the last year majorly
00:03:30 00:03:34 so if we look at all time and this store
00:03:32 00:03:35 was roughly started at the end of 2018
00:03:34 00:03:38 so basically
00:03:35 00:03:39 at the start of 2019 and look at the
00:03:38 00:03:41 overall row as we can see that it was
00:03:39 00:03:43 around 5.37 it cost me
00:03:41 00:03:46 within the year about 183 thousand
00:03:43 00:03:48 dollars for this ad account and we did
00:03:46 00:03:49 over 1 million dollars in sales which is
00:03:48 00:03:51 a of course above
00:03:49 00:03:54 a 5.0 return on aspen but with what
00:03:51 00:03:56 google has recorded it was a five row
00:03:54 00:03:57 s so as you guys can see clearly with
00:03:56 00:03:59 the google asset is definitely possible
00:03:57 00:04:00 to achieve such results
00:03:59 00:04:02 i know it's really hard nowadays for a
00:04:00 00:04:03 lot of people to even get their google
00:04:02 00:04:04 ads account and their merchant center
00:04:03 00:04:06 account
00:04:04 00:04:08 approved but not to worry i've made a
00:04:06 00:04:09 video on that as well recently which you
00:04:08 00:04:11 can check out on my channel i'll also
00:04:09 00:04:12 leave the link in the description for
00:04:11 00:04:14 that video below but now that we've kind
00:04:12 00:04:16 of went over the stats
00:04:14 00:04:17 of this store let's find out exactly how
00:04:16 00:04:19 you can personally achieve
00:04:17 00:04:22 such results so let's start off by
00:04:19 00:04:24 toking about the products because
00:04:22 00:04:26 we're in reality product is king i
00:04:24 00:04:28 almost say this in every single video
00:04:26 00:04:29 i make but without the right products
00:04:28 00:04:30 you are just not going to be able to
00:04:29 00:04:32 achieve
00:04:30 00:04:33 such results and with google there's a
00:04:32 00:04:34 special kind of product required it's
00:04:33 00:04:36 not just
00:04:34 00:04:37 any product that is useful quirky as a
00:04:36 00:04:39 wow factor
00:04:37 00:04:41 like you would with facebook with the
00:04:39 00:04:42 google here's the following criteria
00:04:41 00:04:43 number one
00:04:42 00:04:45 is that you want to be looking at
00:04:43 00:04:47 products above 100
00:04:45 00:04:49 average order value now i normally used
00:04:47 00:04:51 to recommend that anything with 25
00:04:49 00:04:53 profits is a good enough product to sell
00:04:51 00:04:54 but the numbers that you just saw on my
00:04:53 00:04:56 google ads account
00:04:54 00:04:57 i can almost guarantee you that i would
00:04:56 00:04:58 not have been able to achieve such
00:04:57 00:05:00 results
00:04:58 00:05:02 if i did not have a lot of products on
00:05:00 00:05:04 my store selling which costs on average
00:05:02 00:05:07 150 or 250 or even
00:05:04 00:05:08 500 on my store because it's really not
00:05:07 00:05:10 that easy to achieve such results with
00:05:08 00:05:12 low cost products
00:05:10 00:05:14 not only do you have to sell much much
00:05:12 00:05:14 more in order to achieve the same amount
00:05:14 00:05:16 of results
00:05:14 00:05:17 but you need to have more people dealing
00:05:16 00:05:18 with customer service because you'll
00:05:17 00:05:20 have
00:05:18 00:05:21 obviously more orders for that product
00:05:20 00:05:23 to achieve
00:05:21 00:05:24 these results and you'll be spending a
00:05:23 00:05:27 lot more money in order to get
00:05:24 00:05:27 much lower return on ad spend compared
00:05:27 00:05:31 to if you just
00:05:27 00:05:33 sold 100 200 or even 500 products so
00:05:31 00:05:35 in my opinion in 2021 and onwards if
00:05:33 00:05:37 you're really looking to scale your
00:05:35 00:05:38 google ads store and your shopify store
00:05:37 00:05:40 in general
00:05:38 00:05:42 to the next level even with facebook ads
00:05:40 00:05:43 or any other advertising platform
00:05:42 00:05:45 high average order value is the way to
00:05:43 00:05:47 go now this is not rocket science
00:05:45 00:05:49 you simply have to put just a little bit
00:05:47 00:05:51 extra work into the description to make
00:05:49 00:05:53 sure the images are high quality
00:05:51 00:05:55 it doesn't really take extra effort to
00:05:53 00:05:57 sell a 100 product compared to a 10
00:05:55 00:05:58 product so all you really need to do is
00:05:57 00:06:00 just focus a little bit more on the
00:05:58 00:06:02 descriptions and titles
00:06:00 00:06:03 but another thing with the products
00:06:02 00:06:05 themselves is that you want to be
00:06:03 00:06:06 sourcing them from ebay or other us
00:06:05 00:06:08 sourcing websites
00:06:06 00:06:10 or use special agents for that you do
00:06:08 00:06:13 not want to be relying
00:06:10 00:06:14 on aliexpress in 2021 and onwards
00:06:13 00:06:16 especially
00:06:14 00:06:18 for expensive products now in my own
00:06:16 00:06:20 experience since i've sold a lot of
00:06:18 00:06:22 expensive products on my store a lot of
00:06:20 00:06:23 them sourced from ebay as well as
00:06:22 00:06:24 aliexpress
00:06:23 00:06:26 i can almost guarantee you that you're
00:06:24 00:06:27 going to get a supplier on aliexpress
00:06:26 00:06:29 where they're just not being honest with
00:06:27 00:06:30 you they're providing you fake tracking
00:06:29 00:06:32 numbers
00:06:30 00:06:33 product quality is very bad or they're
00:06:32 00:06:35 not even sending out the products and
00:06:33 00:06:36 this leads to a lot of issues especially
00:06:35 00:06:38 if it's an expensive product
00:06:36 00:06:40 you have to deal with a lot of returns
00:06:38 00:06:42 and refunds now a lot of people ask me
00:06:40 00:06:42 why my refund rate for this store is so
00:06:42 00:06:44 high
00:06:42 00:06:46 with about 1.1 million dollars in sales
00:06:44 00:06:48 i did refund about a quarter of a
00:06:46 00:06:50 million dollars so about 250 000
00:06:48 00:06:52 number one that was because of what was
00:06:50 00:06:53 going on in the world in 2020
00:06:52 00:06:56 and because of slow shipping times but
00:06:53 00:06:58 also number two the product cost was
00:06:56 00:06:59 extremely high for the products that i
00:06:58 00:07:01 was selling
00:06:59 00:07:03 and even though the returns and refunds
00:07:01 00:07:04 weren't that high
00:07:03 00:07:06 the average order value was high and
00:07:04 00:07:08 because of that the amount became very
00:07:06 00:07:10 very big had i just from the beginning
00:07:08 00:07:12 source from ebay or other us sourcing
00:07:10 00:07:15 websites like walmart target etc
00:07:12 00:07:16 i would not really have needed to refund
00:07:15 00:07:18 that much of the money
00:07:16 00:07:20 and i could have kept more but in 2021
00:07:18 00:07:22 that is my main goal for this store
00:07:20 00:07:24 source as many products from the us as
00:07:22 00:07:26 possible and it is definitely possible
00:07:24 00:07:28 to do this again tons of videos on that
00:07:26 00:07:30 on my channel you can find them below
00:07:28 00:07:31 but in addition to sourcing from the us
00:07:30 00:07:33 you want to find
00:07:31 00:07:35 products with low handling times a lot
00:07:33 00:07:36 of the times if it's some sort of
00:07:35 00:07:37 product
00:07:36 00:07:40 which i'm about to mention here such as
00:07:37 00:07:41 fragile items or items that are special
00:07:40 00:07:44 edition which require custom
00:07:41 00:07:45 designs or custom creations or heavy
00:07:44 00:07:47 items have
00:07:45 00:07:48 high handling times meaning 5 10 15
00:07:47 00:07:50 business days
00:07:48 00:07:52 and we don't really want to be selling
00:07:50 00:07:53 those kinds of products because not only
00:07:52 00:07:55 is it really
00:07:53 00:07:56 not safe to sell those products but also
00:07:55 00:07:59 the high handling times
00:07:56 00:08:00 makes people not want to wait that much
00:07:59 00:08:03 it leads to much higher returns
00:08:00 00:08:05 refunds disputes etc so in order to kind
00:08:03 00:08:06 of keep your business running smoothly
00:08:05 00:08:08 you want to stay away from these kinds
00:08:06 00:08:10 of items but just selling the items is
00:08:08 00:08:11 not enough you have to find a supplier
00:08:10 00:08:13 which is trustworthy
00:08:11 00:08:14 of you sourcing that product from that
00:08:13 00:08:16 supplier so
00:08:14 00:08:18 in my experience what i've always
00:08:16 00:08:20 notiked is that the number 95
00:08:18 00:08:21 is the way to go now what do i mean by
00:08:20 00:08:23 this exactly no matter if you're trying
00:08:21 00:08:26 to source from aliexpress
00:08:23 00:08:27 ebay amazon whatever make sure that they
00:08:26 00:08:29 have at least 95
00:08:27 00:08:31 positive feedback no matter the platform
00:08:29 00:08:32 this is just a number which
00:08:31 00:08:34 below this number i start to see a lot
00:08:32 00:08:36 of sketchy suppliers
00:08:34 00:08:37 above these numbers where the real
00:08:36 00:08:39 suppliers who really care about you
00:08:37 00:08:42 are so you want to stay with those
00:08:39 00:08:44 suppliers which have 95
00:08:42 00:08:45 or more feedback and have been in
00:08:44 00:08:47 business for at least a year because
00:08:45 00:08:48 without these numbers you're just
00:08:47 00:08:50 putting your money on stake and you put
00:08:48 00:08:51 yourself at a high risk of getting
00:08:50 00:08:52 scammed so make sure
00:08:51 00:08:54 that you are using a trustworthy
00:08:52 00:08:56 supplier and this doesn't matter whether
00:08:54 00:08:58 it's from ebay or a us website or a
00:08:56 00:08:59 chinese agent make sure
00:08:58 00:09:01 to always ask them for proof that they
00:08:59 00:09:03 are really shipping out their items but
00:09:01 00:09:04 this brings me to the ad section what
00:09:03 00:09:06 should you be doing
00:09:04 00:09:08 when it comes to the actual ads now with
00:09:06 00:09:10 ads you want to understand
00:09:08 00:09:11 one thing and this thing if you don't
00:09:10 00:09:12 get anything else from this video but
00:09:11 00:09:14 just get this
00:09:12 00:09:16 make sure it is this portion that is ctr
00:09:14 00:09:18 is king without click-through rate you
00:09:16 00:09:20 are just not going to have profitable
00:09:18 00:09:21 ads and i've personally notiked this on
00:09:20 00:09:24 my own ad account
00:09:21 00:09:25 when my ctr rate started to dip that is
00:09:24 00:09:27 when my profitability
00:09:25 00:09:29 also started to dip and this was kind of
00:09:27 00:09:32 connected to the cpc as well because
00:09:29 00:09:35 as ctr goes up cpc goes down because
00:09:32 00:09:37 more people are clicking on your ads
00:09:35 00:09:39 and google deems that your ads are very
00:09:37 00:09:40 very good because so many people are
00:09:39 00:09:41 clicking on it
00:09:40 00:09:43 and they start charging you less and
00:09:41 00:09:44 less per click which is exactly what you
00:09:43 00:09:45 want because
00:09:44 00:09:47 then you're getting more people on your
00:09:45 00:09:48 website if you get more people that are
00:09:47 00:09:50 real
00:09:48 00:09:51 high quality people they're much more
00:09:50 00:09:53 likely to purchase from you so you're
00:09:51 00:09:54 basically doubling your chances of
00:09:53 00:09:56 getting sales and
00:09:54 00:09:57 a good ctr is anything at or around a
00:09:56 00:10:00 one percent if your
00:09:57 00:10:01 overall ctr for the entire campaign is
00:10:00 00:10:03 at or below one percent
00:10:01 00:10:05 you want to really be optimizing the
00:10:03 00:10:07 campaign again watch my videos on that
00:10:05 00:10:09 but make sure your products have high
00:10:07 00:10:11 ctrs make sure you're getting rid of the
00:10:09 00:10:13 bad products unprofitable products etc
00:10:11 00:10:15 and try to aim at getting that number
00:10:13 00:10:15 close to a one percent but along with
00:10:15 00:10:18 ctr
00:10:15 00:10:19 make sure you're using a mix of smart
00:10:18 00:10:22 and standard shopping campaigns
00:10:19 00:10:22 that is exactly what i do here with this
00:10:22 00:10:25 ad account now
00:10:22 00:10:26 one thing that i want to state regarding
00:10:25 00:10:28 scaling individual campaigns and
00:10:26 00:10:30 individual products is that
00:10:28 00:10:32 they are really not as effective anymore
00:10:30 00:10:33 so i'm going to go on to my google ads
00:10:32 00:10:34 account to give you a clear example of
00:10:33 00:10:36 what i mean so
00:10:34 00:10:37 what i want to show you guys is first of
00:10:36 00:10:38 all why they're not really that
00:10:37 00:10:39 profitable
00:10:38 00:10:42 the number one thing is that these
00:10:39 00:10:42 campaign standalone campaigns as i like
00:10:42 00:10:45 to call them
00:10:42 00:10:46 have a lower spend overall now this is
00:10:45 00:10:48 simply because
00:10:46 00:10:49 that is the only product within that
00:10:48 00:10:51 campaign the searches
00:10:49 00:10:53 go up and down every single day every
00:10:51 00:10:55 single minute for that campaign so you
00:10:53 00:10:56 can't really be expecting
00:10:55 00:10:58 the same results every single day unless
00:10:56 00:11:00 your product has really really high
00:10:58 00:11:01 search volume there are going to be days
00:11:00 00:11:03 where it's barely spending any money
00:11:01 00:11:05 and overall it's just a lower spend in
00:11:03 00:11:06 total but in addition
00:11:05 00:11:08 what i've notiked a lot of the times is
00:11:06 00:11:10 that these campaigns
00:11:08 00:11:11 end up being unprofitable for about 70
00:11:10 00:11:13 to 80
00:11:11 00:11:14 of the products now this does not mean
00:11:13 00:11:16 that a standalone campaign is
00:11:14 00:11:17 unprofitable for every single product
00:11:16 00:11:18 there are of course a lot of products
00:11:17 00:11:20 out there
00:11:18 00:11:22 which i've personally scaled very very
00:11:20 00:11:22 well with standalone campaigns but
00:11:22 00:11:25 overall
00:11:22 00:11:26 i've notiked that they do take a big dip
00:11:25 00:11:27 when it comes to getting the actual
00:11:26 00:11:28 results and i'm going to be showing you
00:11:27 00:11:30 guys
00:11:28 00:11:32 some examples right over here so looking
00:11:30 00:11:33 at the bottom campaigns these are all
00:11:32 00:11:35 standalone campaigns right now
00:11:33 00:11:38 the ones at the top are all either smart
00:11:35 00:11:40 shopping or standard shopping but
00:11:38 00:11:42 looking at this campaign for example
00:11:40 00:11:43 this month i only spent fifty dollars
00:11:42 00:11:45 even though the budget is twenty five
00:11:43 00:11:47 dollars a day it got me one sale and the
00:11:45 00:11:48 robot is about one point five seven so
00:11:47 00:11:49 not that great
00:11:48 00:11:51 second campaign over here is run at
00:11:49 00:11:53 fifty dollars a day as you guys can see
00:11:51 00:11:54 it's barely spent seventeen dollars this
00:11:53 00:11:56 month
00:11:54 00:11:57 even though the bid is exactly the same
00:11:56 00:11:59 bid which was chosen from our general
00:11:57 00:12:00 testing campaign
00:11:59 00:12:03 and it got us only two sales so far
00:12:00 00:12:04 which is again not that great but 3.86
00:12:03 00:12:06 robots now
00:12:04 00:12:08 this third campaign is actually a
00:12:06 00:12:09 searched campaign for my store's name
00:12:08 00:12:11 and as you guys can see this got a 22
00:12:09 00:12:12 times return on ad spend
00:12:11 00:12:14 so this doesn't really count as a
00:12:12 00:12:15 standalone campaign but the fourth
00:12:14 00:12:18 campaign here spent 14
00:12:15 00:12:19 only zero sales so far again another
00:12:18 00:12:20 standalone campaign and the thing about
00:12:19 00:12:22 these products right here which i'm
00:12:20 00:12:23 currently scaling
00:12:22 00:12:25 these products were really killing it
00:12:23 00:12:27 with the general testing campaigns
00:12:25 00:12:28 getting a much more sales than this
00:12:27 00:12:30 every single day that too in fact some
00:12:28 00:12:32 of these were getting two to five sales
00:12:30 00:12:34 every single day but when i tried to
00:12:32 00:12:35 scale them they obviously did not work
00:12:34 00:12:36 so this is what i mean
00:12:35 00:12:38 when it comes to the standalone
00:12:36 00:12:41 campaigns that's not being as effective
00:12:38 00:12:43 anymore in 2021 and onwards but that
00:12:41 00:12:45 brings me to the next point and that is
00:12:43 00:12:47 fluctuations now with google ads a lot
00:12:45 00:12:48 of people think that since it's such a
00:12:47 00:12:49 profitable campaign much better than
00:12:48 00:12:51 facebook
00:12:49 00:12:53 you should be profitable every single
00:12:51 00:12:54 day and that is far from the truth
00:12:53 00:12:56 there's a lot of things that come into
00:12:54 00:12:58 play when it comes to google ads or just
00:12:56 00:13:01 any advertising platform in general
00:12:58 00:13:01 seasons events the economy what's going
00:13:01 00:13:03 on
00:13:01 00:13:05 in the world for this ad account and
00:13:03 00:13:06 this store i was actually at a very very
00:13:05 00:13:07 little profit
00:13:06 00:13:09 about five percent profit in the month
00:13:07 00:13:11 of january and the robust was
00:13:09 00:13:13 barely at a 3.0 and that is simply
00:13:11 00:13:15 because new year had just began and
00:13:13 00:13:17 in january people don't really have that
00:13:15 00:13:19 much to spend they're kind of just
00:13:17 00:13:21 antikipating where the year is going
00:13:19 00:13:23 how it's going to be etc and that is
00:13:21 00:13:24 what leads to overall lower sales amount
00:13:23 00:13:25 but
00:13:24 00:13:27 as soon as february started people
00:13:25 00:13:28 really got their paychecks they knew
00:13:27 00:13:30 what was going on
00:13:28 00:13:32 that's when search volume and overall
00:13:30 00:13:34 traffic increase so you want to always
00:13:32 00:13:36 take that into account as well
00:13:34 00:13:39 when making your decisions but you can't
00:13:36 00:13:40 always just rely on the fluctuations and
00:13:39 00:13:41 say that because
00:13:40 00:13:43 of the events going on in the world or
00:13:41 00:13:44 season that your ads are not performing
00:13:43 00:13:45 because
00:13:44 00:13:48 you also want to be taking an active
00:13:45 00:13:50 role in your campaigns and this is done
00:13:48 00:13:52 via optimization so with optimization
00:13:50 00:13:53 there are several things you can do
00:13:52 00:13:55 the first thing is ad optimization
00:13:53 00:13:57 meaning optimizing your google
00:13:55 00:13:59 shopping campaigns what i recommend you
00:13:57 00:14:01 do with this is that you optimize them
00:13:59 00:14:03 every 7 to 14 days
00:14:01 00:14:05 preferably closer to the 14 day range
00:14:03 00:14:06 and again i'm not really going to go in
00:14:05 00:14:07 depth into that in this video because
00:14:06 00:14:09 i've made
00:14:07 00:14:10 videos on that which you can check out
00:14:09 00:14:12 on my channel but
00:14:10 00:14:14 try to optimize your campaigns every 14
00:14:12 00:14:16 days the more time you give google after
00:14:14 00:14:18 optimizing to run and properly work the
00:14:16 00:14:19 better the results are going to be and
00:14:18 00:14:21 before i used to really recommend
00:14:19 00:14:23 optimizing every three to seven days
00:14:21 00:14:24 i don't do that personally i don't
00:14:23 00:14:26 recommend that anymore so stay
00:14:24 00:14:28 closer to the 14th day time range but in
00:14:26 00:14:29 addition you want to be optimizing the
00:14:28 00:14:31 shopify feed
00:14:29 00:14:33 if you use some process this becomes
00:14:31 00:14:35 very easy simply choose a google product
00:14:33 00:14:36 category for that product
00:14:35 00:14:38 and do the optimization that way in
00:14:36 00:14:40 addition you want to be optimizing the
00:14:38 00:14:42 product page itself so go on your
00:14:40 00:14:42 shopify dashboard choose an individual
00:14:42 00:14:44 product
00:14:42 00:14:46 and then optimize it there maybe add
00:14:44 00:14:48 some tags maybe add a product type
00:14:46 00:14:49 etc and go from there but this was a
00:14:48 00:14:51 general guide on how i personally
00:14:49 00:14:52 achieved five times return on ad spend
00:14:51 00:14:54 and how you
00:14:52 00:14:56 can implement the same steps to achieve
00:14:54 00:14:57 similar results if you found any type of
00:14:56 00:14:59 value in this video
00:14:57 00:15:00 smash that like button and smash that
00:14:59 00:15:02 subscribe button and i'll see you guys
00:15:00 00:15:02 next time