How I Grow Tiny YouTube Channels FAST (No One Is Teaching This)
Published on: December 9 2022 by Buildapreneur
How I Grow Tiny YouTube Channels FAST (No One Is Teaching This)
Table of Contents
How I Grow Tiny YouTube Channels FAST (No One Is Teaching This)
startTime | durationTime | text |
00:00:00 | 00:00:04 | my first youtube channel succeeded |
00:00:02 | 00:00:06 | completely by accident i was actually |
00:00:04 | 00:00:07 | trying to start an instagram business |
00:00:06 | 00:00:09 | and as part of that business i was |
00:00:07 | 00:00:11 | trying to send people that were new to |
00:00:09 | 00:00:13 | following me to a video tutorial so i |
00:00:11 | 00:00:14 | made that video tutorial inside of |
00:00:13 | 00:00:16 | youtube and i had to create a channel |
00:00:14 | 00:00:18 | for that now here are the results of |
00:00:16 | 00:00:19 | that very first video i created inside |
00:00:18 | 00:00:21 | of youtube alright so you can see right |
00:00:19 | 00:00:23 | here these are the full analytiks for |
00:00:21 | 00:00:25 | that video and you can see when i posted |
00:00:23 | 00:00:26 | it not a lot happened and honestly i |
00:00:25 | 00:00:28 | wasn't expecting a lot to happen because |
00:00:26 | 00:00:30 | that wasn't the point of what i was |
00:00:28 | 00:00:32 | doing but you can see here that video |
00:00:30 | 00:00:34 | slowly started to take off and as we |
00:00:32 | 00:00:35 | hover up i got to where that video was |
00:00:34 | 00:00:38 | bringing in literally hundreds of views |
00:00:35 | 00:00:40 | every single day and over the last four |
00:00:38 | 00:00:42 | years now that video has brought in |
00:00:40 | 00:00:46 | almost 4 000 subscribers to this channel |
00:00:42 | 00:00:50 | it's made almost 2500 in just ad revenue |
00:00:46 | 00:00:52 | and it's been watched about 285 000 |
00:00:50 | 00:00:54 | times now it's very likely that you are |
00:00:52 | 00:00:56 | not going to have an experience like |
00:00:54 | 00:00:58 | mine when you first start your youtube |
00:00:56 | 00:01:00 | channel but since this point i've built |
00:00:58 | 00:01:02 | that channel up to more than 40 000 |
00:01:00 | 00:01:04 | subscribers and i've built this channel |
00:01:02 | 00:01:05 | up to almost 100 000 subscribers now and |
00:01:04 | 00:01:07 | in fact if you are not one of my |
00:01:05 | 00:01:10 | subscribers this could be the video to |
00:01:07 | 00:01:11 | take me to 100 000 if you subscribe so |
00:01:10 | 00:01:14 | if you are someone that is looking in |
00:01:11 | 00:01:15 | 2022 to start a brand new youtube |
00:01:14 | 00:01:17 | channel and more importantly you're |
00:01:15 | 00:01:19 | looking to make money with the youtube |
00:01:17 | 00:01:20 | channel because that's what my specialty |
00:01:19 | 00:01:22 | really is this is going to be the video |
00:01:20 | 00:01:23 | for you if you stay to the end this |
00:01:22 | 00:01:25 | video is going to show you how to get |
00:01:23 | 00:01:27 | started with your channel how to find |
00:01:25 | 00:01:28 | niches that make quite a bit more money |
00:01:27 | 00:01:29 | than the other niches we're going to |
00:01:28 | 00:01:31 | show you how to come up with content |
00:01:29 | 00:01:33 | ideas to the point that you'll never |
00:01:31 | 00:01:34 | ever have to look for content ideas |
00:01:33 | 00:01:36 | again and most importantly we're going |
00:01:34 | 00:01:38 | to show you how to film how to put out |
00:01:36 | 00:01:39 | the videos and then how to monetize |
00:01:38 | 00:01:40 | every single one of those views and if |
00:01:39 | 00:01:42 | you stay to the end we're going to tok |
00:01:40 | 00:01:44 | a little bit at the end about how you |
00:01:42 | 00:01:46 | can start making money much sooner so if |
00:01:44 | 00:01:48 | you're familiar with youtube's rules |
00:01:46 | 00:01:49 | youtube actually won't start paying you |
00:01:48 | 00:01:51 | ad revenue until you have over a |
00:01:49 | 00:01:52 | thousand subscribers and thousands and |
00:01:51 | 00:01:55 | thousands of views but we're going to |
00:01:52 | 00:01:57 | show you how your first few views can |
00:01:55 | 00:01:58 | start resulting in making money let's |
00:01:57 | 00:02:00 | roll |
00:01:58 | 00:02:02 | now the first thing i want to go over is |
00:02:00 | 00:02:04 | monetization because most youtube |
00:02:02 | 00:02:05 | creators make their money from youtube |
00:02:04 | 00:02:06 | right every time you watch a youtube |
00:02:05 | 00:02:08 | video including this one you're going to |
00:02:06 | 00:02:09 | see an ad at the beginning and typically |
00:02:08 | 00:02:11 | somewhere in the middle now the money |
00:02:09 | 00:02:13 | that comes in from that ad some of it |
00:02:11 | 00:02:15 | goes to youtube and some of it goes to |
00:02:13 | 00:02:17 | the creator me or you but it's very |
00:02:15 | 00:02:19 | important for you to understand that not |
00:02:17 | 00:02:21 | all niches and not all ads are created |
00:02:19 | 00:02:22 | equal for example i'm going to show you |
00:02:21 | 00:02:25 | on the screen right here you can see |
00:02:22 | 00:02:27 | when i look for average cpm which is how |
00:02:25 | 00:02:29 | much these advertisers are paying across |
00:02:27 | 00:02:30 | different niches you can see right here |
00:02:29 | 00:02:32 | fashion and clothing it's typically |
00:02:30 | 00:02:34 | about three dollars entertainment two |
00:02:32 | 00:02:36 | dollars cooking two dollars tik and |
00:02:34 | 00:02:38 | gadgets two dollars but let's hop in |
00:02:36 | 00:02:40 | here and look at my channel which is |
00:02:38 | 00:02:42 | kind of in the make money online space |
00:02:40 | 00:02:44 | and we'll see how it's doing now you can |
00:02:42 | 00:02:46 | see right here playback based cpm which |
00:02:44 | 00:02:49 | is how much most advertisers are paying |
00:02:46 | 00:02:51 | to run ads on my channel is closer to 80 |
00:02:49 | 00:02:53 | okay so if we go back to this number |
00:02:51 | 00:02:56 | right here i'm making roughly 20 to 40 |
00:02:53 | 00:02:57 | times as much in ad money as some of |
00:02:56 | 00:02:59 | these other channels that are in |
00:02:57 | 00:03:01 | different spaces so that tells you just |
00:02:59 | 00:03:03 | how important it is that you choose the |
00:03:01 | 00:03:05 | right space to get started in because |
00:03:03 | 00:03:07 | the difference could be 20 or 40 x so as |
00:03:05 | 00:03:08 | you're looking to choose what type of |
00:03:07 | 00:03:10 | videos you're going to be creating i |
00:03:08 | 00:03:11 | left a link down below to this document |
00:03:10 | 00:03:13 | that we're looking at on the screen |
00:03:11 | 00:03:15 | right here and what this is telling you |
00:03:13 | 00:03:16 | is how much advertisers are typically |
00:03:15 | 00:03:18 | paying in these different kinds of |
00:03:16 | 00:03:20 | categories so you can see one of the |
00:03:18 | 00:03:23 | highest here is email marketing |
00:03:20 | 00:03:25 | insurance selling houses website hosting |
00:03:23 | 00:03:28 | these are some of the highest spaces for |
00:03:25 | 00:03:30 | advertisers to be buying spots on your |
00:03:28 | 00:03:31 | channel to run ads now it's really |
00:03:30 | 00:03:33 | important to note i'm not saying you |
00:03:31 | 00:03:35 | need to create a channel about email |
00:03:33 | 00:03:37 | marketing or a channel about insurance |
00:03:35 | 00:03:39 | all you really need to be doing is |
00:03:37 | 00:03:41 | creating a channel where email marketing |
00:03:39 | 00:03:43 | companies these email marketing software |
00:03:41 | 00:03:45 | companies will want to run ads on your |
00:03:43 | 00:03:46 | channel so that's how this works right |
00:03:45 | 00:03:48 | this number is how much these email |
00:03:46 | 00:03:50 | marketing software companies are paying |
00:03:48 | 00:03:52 | the channel to run ads on that channel |
00:03:50 | 00:03:53 | or they're paying youtube who's paying |
00:03:52 | 00:03:55 | the channel so all you've got to have is |
00:03:53 | 00:03:56 | these videos where you could see an |
00:03:55 | 00:03:58 | email marketing software wanting to |
00:03:56 | 00:04:00 | reach your customers for example yes |
00:03:58 | 00:04:02 | email marketing is a big part of what i |
00:04:00 | 00:04:04 | teach because i teach building an online |
00:04:02 | 00:04:05 | business and email marketing is a huge |
00:04:04 | 00:04:07 | piece of that and so you'll see ads on |
00:04:05 | 00:04:09 | my channel you may have already seen one |
00:04:07 | 00:04:11 | where a lot of these email marketing |
00:04:09 | 00:04:12 | softwares are trying to run ads on my |
00:04:11 | 00:04:14 | channel now if i were to break it down |
00:04:12 | 00:04:16 | into just two simple categories for you |
00:04:14 | 00:04:17 | it's helping people to make money and |
00:04:16 | 00:04:20 | it's helping people to lose weight those |
00:04:17 | 00:04:21 | are the biggest money makers on youtube |
00:04:20 | 00:04:23 | and honestly they're the biggest money |
00:04:21 | 00:04:25 | makers in general online right now so i |
00:04:23 | 00:04:26 | would pick a subcategory of one of those |
00:04:25 | 00:04:28 | two categories and that's where i would |
00:04:26 | 00:04:30 | run with if i didn't know where i was |
00:04:28 | 00:04:31 | going yet and i wanted to start making |
00:04:30 | 00:04:33 | some decent income fairly quickly off of |
00:04:31 | 00:04:35 | youtube ad revenue now for this video's |
00:04:33 | 00:04:37 | sake we're not going to dive too much |
00:04:35 | 00:04:39 | into the tiknical aspects of creating |
00:04:37 | 00:04:41 | the actual channel because it's not very |
00:04:39 | 00:04:43 | hard youtube walks you through it all |
00:04:41 | 00:04:44 | you've got to do is go to youtube.com |
00:04:43 | 00:04:46 | logged in to your current youtube |
00:04:44 | 00:04:48 | account or gmail account and you'll see |
00:04:46 | 00:04:49 | that there's a plus button right here |
00:04:48 | 00:04:51 | when you click create and you click |
00:04:49 | 00:04:52 | upload video if you've already got a |
00:04:51 | 00:04:53 | channel you're good to go otherwise it's |
00:04:52 | 00:04:55 | going to tok you through the entire |
00:04:53 | 00:04:57 | process of creating a youtube channel |
00:04:55 | 00:04:58 | here the only thing i want to tok about |
00:04:57 | 00:05:01 | is it's going to ask you to upload some |
00:04:58 | 00:05:02 | kind of thumbnail right so if i click on |
00:05:01 | 00:05:03 | this channel right here you can see |
00:05:02 | 00:05:05 | they've got |
00:05:03 | 00:05:06 | in their case a pretty terrible cover |
00:05:05 | 00:05:08 | photo right here and i want you to know |
00:05:06 | 00:05:09 | that this is not super important don't |
00:05:08 | 00:05:11 | get hung up on these details in the |
00:05:09 | 00:05:13 | beginning this can come down the road if |
00:05:11 | 00:05:15 | i were going to create a cover photo i |
00:05:13 | 00:05:16 | would go to fiverr.com i would give them |
00:05:15 | 00:05:18 | an example of a cover photo i liked on |
00:05:16 | 00:05:19 | another channel and i would tell them to |
00:05:18 | 00:05:21 | create it and then i would be done do |
00:05:19 | 00:05:23 | not worry about all the the intricate |
00:05:21 | 00:05:24 | details about this setup the most |
00:05:23 | 00:05:26 | important thing you can start doing is |
00:05:24 | 00:05:28 | putting out consistent content on your |
00:05:26 | 00:05:31 | channel and the rest of this can come as |
00:05:28 | 00:05:33 | you go now let's tok about diving into |
00:05:31 | 00:05:35 | actually creating content because this |
00:05:33 | 00:05:36 | is where honestly most creators get hung |
00:05:35 | 00:05:38 | up they spend so much time creating |
00:05:36 | 00:05:40 | cover photos and doing research and they |
00:05:38 | 00:05:42 | don't end up creating very many videos |
00:05:40 | 00:05:43 | and trust me your first few videos |
00:05:42 | 00:05:45 | they're probably not going to be great |
00:05:43 | 00:05:47 | and that's okay you need to get into a |
00:05:45 | 00:05:50 | habit of putting out videos so let's |
00:05:47 | 00:05:51 | look at the two different algorithms |
00:05:50 | 00:05:53 | that we're going to be creating content |
00:05:51 | 00:05:54 | for typically in the beginning inside of |
00:05:53 | 00:05:56 | youtube so when i first go to |
00:05:54 | 00:05:58 | youtube.com there's two different ways |
00:05:56 | 00:05:59 | that people kind of explore youtube now |
00:05:58 | 00:06:01 | the first one is they type in the search |
00:05:59 | 00:06:03 | bar right for example you might have |
00:06:01 | 00:06:05 | searched something like how to start a |
00:06:03 | 00:06:07 | youtube channel right and that might be |
00:06:05 | 00:06:08 | how you found my video hopefully my |
00:06:07 | 00:06:10 | video is ranking in front of these when |
00:06:08 | 00:06:12 | this video comes live but once you type |
00:06:10 | 00:06:13 | this in right here right once you type |
00:06:12 | 00:06:14 | that in and click enter there's an |
00:06:13 | 00:06:16 | algorithm that runs on youtube's end and |
00:06:14 | 00:06:19 | it says okay based on what this person |
00:06:16 | 00:06:20 | typed in what's the very best video |
00:06:19 | 00:06:22 | that's going to answer the question that |
00:06:20 | 00:06:24 | this person is looking to solve so right |
00:06:22 | 00:06:26 | now it's assuming that these videos are |
00:06:24 | 00:06:27 | going to be able to to help you the most |
00:06:26 | 00:06:29 | based on what youtube thinks that you're |
00:06:27 | 00:06:30 | looking for okay and that's an algorithm |
00:06:29 | 00:06:32 | in the background that's running but |
00:06:30 | 00:06:34 | let's look when i click this video right |
00:06:32 | 00:06:36 | here okay and i click pause now youtube |
00:06:34 | 00:06:38 | starts running a different algorithm |
00:06:36 | 00:06:39 | okay and it's a very very different |
00:06:38 | 00:06:41 | algorithm meaning if you're trying to |
00:06:39 | 00:06:43 | target one you typically won't target |
00:06:41 | 00:06:44 | the other it's not too often that videos |
00:06:43 | 00:06:46 | hit both of these so i'm going to scroll |
00:06:44 | 00:06:48 | down right here and you can see right |
00:06:46 | 00:06:50 | here it's running all these suggested |
00:06:48 | 00:06:51 | videos right youtube is saying hey |
00:06:50 | 00:06:53 | you're interested in starting a youtube |
00:06:51 | 00:06:55 | channel so would you be interested in |
00:06:53 | 00:06:56 | monetizing a youtube channel how long |
00:06:55 | 00:06:58 | would it take to get monetized on the |
00:06:56 | 00:06:59 | youtube channel here's what i would want |
00:06:58 | 00:07:02 | to know if i was starting a youtube |
00:06:59 | 00:07:03 | channel today right so youtube's looking |
00:07:02 | 00:07:05 | and saying based on what you've searched |
00:07:03 | 00:07:07 | in the past probably and what you're |
00:07:05 | 00:07:09 | watching right now we think that the |
00:07:07 | 00:07:10 | next video you're going to want to watch |
00:07:09 | 00:07:12 | is one of these and that's another |
00:07:10 | 00:07:14 | algorithm running and making that |
00:07:12 | 00:07:15 | decision right very different from the |
00:07:14 | 00:07:18 | algorithm that's saying what are you |
00:07:15 | 00:07:19 | looking for actively right now this next |
00:07:18 | 00:07:21 | algorithm is saying hey you're not |
00:07:19 | 00:07:22 | looking for anything right now what can |
00:07:21 | 00:07:24 | we throw in your face and get you to |
00:07:22 | 00:07:26 | stay on youtube a little bit longer so |
00:07:24 | 00:07:28 | i'm going to tell you in the beginning |
00:07:26 | 00:07:30 | it's typically much easier for new |
00:07:28 | 00:07:31 | channels to start with the search-based |
00:07:30 | 00:07:33 | algorithm meaning you're just going to |
00:07:31 | 00:07:35 | be focusing your videos on people that |
00:07:33 | 00:07:37 | are coming to youtube typing something |
00:07:35 | 00:07:38 | in and looking for a solution to their |
00:07:37 | 00:07:40 | problem so that takes us to the next |
00:07:38 | 00:07:41 | step of this video and what we're going |
00:07:40 | 00:07:44 | to be looking for is how do we find |
00:07:41 | 00:07:45 | ideas for what kind of content to create |
00:07:44 | 00:07:46 | okay that's typically one of the hardest |
00:07:45 | 00:07:48 | things when you're brand new is you're |
00:07:46 | 00:07:49 | sitting down and you can think of maybe |
00:07:48 | 00:07:51 | a few video ideas but we're gonna need |
00:07:49 | 00:07:53 | to think of dozens hundreds of video |
00:07:51 | 00:07:55 | ideas over the next year or so and this |
00:07:53 | 00:07:57 | is how you're going to come up with |
00:07:55 | 00:07:59 | virtually unlimited ideas now in all |
00:07:57 | 00:08:00 | honesty there's all kinds of tools that |
00:07:59 | 00:08:01 | that say that they'll do this for you |
00:08:00 | 00:08:03 | right and i actually have one running on |
00:08:01 | 00:08:04 | my screen right here you can see it's |
00:08:03 | 00:08:06 | giving you different ideas for youtube |
00:08:04 | 00:08:09 | videos right here i can go to this |
00:08:06 | 00:08:11 | company called video vid iq and i can |
00:08:09 | 00:08:13 | say hey i'm in you know this niche right |
00:08:11 | 00:08:14 | here can you give me a bunch of video |
00:08:13 | 00:08:16 | ideas and it is going to spit out a |
00:08:14 | 00:08:18 | bunch of video ideas but i found that |
00:08:16 | 00:08:19 | especially with newer channels and in |
00:08:18 | 00:08:20 | the beginning none of that is super |
00:08:19 | 00:08:22 | important i'm going to show you a super |
00:08:20 | 00:08:24 | cool hack that you can do right now to |
00:08:22 | 00:08:26 | basically get this information from |
00:08:24 | 00:08:28 | youtube where youtube is going to tell |
00:08:26 | 00:08:29 | you exactly what people are looking for |
00:08:28 | 00:08:31 | on youtube and you can use that |
00:08:29 | 00:08:32 | information to make your videos and so |
00:08:31 | 00:08:34 | the way that we're going to do this is |
00:08:32 | 00:08:35 | we're going to go into this search bar |
00:08:34 | 00:08:37 | right here and we're going to start |
00:08:35 | 00:08:38 | typing in our niche or the category that |
00:08:37 | 00:08:39 | we chose so for example that could be |
00:08:38 | 00:08:41 | email marketing or that could be |
00:08:39 | 00:08:42 | something else since email marketing was |
00:08:41 | 00:08:44 | the very top of that list let's pretend |
00:08:42 | 00:08:44 | we chose that and we're going to run |
00:08:44 | 00:08:46 | with it what i'm going to do is i'm |
00:08:44 | 00:08:47 | going to type in email marketing okay |
00:08:46 | 00:08:49 | now first youtube's going to give you oh |
00:08:47 | 00:08:51 | it looks like about 10 different options |
00:08:49 | 00:08:53 | right for beginners tutorial strategy |
00:08:51 | 00:08:55 | these are kind of the the main keywords |
00:08:53 | 00:08:57 | that people are typing in when they look |
00:08:55 | 00:08:59 | for email marketing related terms inside |
00:08:57 | 00:09:01 | of youtube so we've got a good starting |
00:08:59 | 00:09:02 | point right but we need to note a lot of |
00:09:01 | 00:09:04 | people can see this these are the main |
00:09:02 | 00:09:06 | terms this is what all of the channels |
00:09:04 | 00:09:07 | are probably going to be targeting in |
00:09:06 | 00:09:10 | the beginning right these these 10 |
00:09:07 | 00:09:11 | keywords right here so as a new channel |
00:09:10 | 00:09:13 | we want to go a little bit deeper we |
00:09:11 | 00:09:14 | want to start targeting these keywords |
00:09:13 | 00:09:16 | that no one else is targeting or a very |
00:09:14 | 00:09:18 | small amount of people or a small amount |
00:09:16 | 00:09:19 | of channels are targeting so that we can |
00:09:18 | 00:09:22 | start getting some views very very early |
00:09:19 | 00:09:23 | on in our channel so to get this deep |
00:09:22 | 00:09:25 | dive here what we're going to do is |
00:09:23 | 00:09:26 | we're going to type in email marketing |
00:09:25 | 00:09:28 | again but then we're going to start |
00:09:26 | 00:09:29 | adding letters before and after and |
00:09:28 | 00:09:31 | we're going to let youtube show us |
00:09:29 | 00:09:33 | pretty much everything that people are |
00:09:31 | 00:09:34 | looking for that involve email marketing |
00:09:33 | 00:09:36 | so i'm going to put an a here right and |
00:09:34 | 00:09:37 | it's gonna say hey this is everything |
00:09:36 | 00:09:39 | that people are looking for when they |
00:09:37 | 00:09:41 | type in email marketing where they then |
00:09:39 | 00:09:42 | type in an a right you can see right |
00:09:41 | 00:09:44 | here look at all these options i can go |
00:09:42 | 00:09:47 | b i can go c and you can see now there |
00:09:44 | 00:09:49 | is a ton of content i can start creating |
00:09:47 | 00:09:50 | now based on what i'm seeing here every |
00:09:49 | 00:09:53 | one of these is being searched somewhat |
00:09:50 | 00:09:54 | in youtube and i can do the same thing |
00:09:53 | 00:09:57 | by typing the letter in before so i can |
00:09:54 | 00:09:59 | say a email marketing b email marketing |
00:09:57 | 00:10:00 | c email marketing and you can see |
00:09:59 | 00:10:01 | youtube saying is this what you're |
00:10:00 | 00:10:03 | looking for is this what you're looking |
00:10:01 | 00:10:05 | for is this what you're looking for and |
00:10:03 | 00:10:07 | you can see very very quickly you now |
00:10:05 | 00:10:10 | have quite a bit of content that you can |
00:10:07 | 00:10:12 | start creating about email marketing now |
00:10:10 | 00:10:14 | one more caveat that you need to note is |
00:10:12 | 00:10:15 | you'll want to actually go explore each |
00:10:14 | 00:10:17 | of these keywords that you choose to |
00:10:15 | 00:10:19 | target just a little bit deeper for |
00:10:17 | 00:10:22 | example if i type in see email marketing |
00:10:19 | 00:10:23 | i see cold email marketing and i'll |
00:10:22 | 00:10:25 | click into that email marketing video |
00:10:23 | 00:10:27 | and you can see right here how to cold |
00:10:25 | 00:10:30 | email clients best cold email templates |
00:10:27 | 00:10:33 | 130 000 views this one has 8 000 views |
00:10:30 | 00:10:34 | 130 000 views 40 000 views so you're |
00:10:33 | 00:10:36 | going to want to look at that and you're |
00:10:34 | 00:10:38 | looking for a few things one you're |
00:10:36 | 00:10:40 | looking at uh these top channels and |
00:10:38 | 00:10:42 | you're saying is it only the big names |
00:10:40 | 00:10:43 | that are you know having any hope |
00:10:42 | 00:10:45 | ranking for this so an easy way to tell |
00:10:43 | 00:10:47 | is typically a check mark next to their |
00:10:45 | 00:10:48 | name is typically a big channel so |
00:10:47 | 00:10:50 | you'll look through and say do all of |
00:10:48 | 00:10:51 | these names that are ranking have check |
00:10:50 | 00:10:53 | marks next to their name and lo and |
00:10:51 | 00:10:54 | behold we look most of them don't it's |
00:10:53 | 00:10:56 | three or four down before we even see |
00:10:54 | 00:10:58 | one so that tells us hey there's still a |
00:10:56 | 00:10:59 | shot for a smaller channel to show up |
00:10:58 | 00:11:01 | for this term and then the next thing |
00:10:59 | 00:11:05 | we're going to look at is actual view |
00:11:01 | 00:11:07 | count 130 000 views 8 000 views uh 136 |
00:11:05 | 00:11:10 | 000 views this says there is interest if |
00:11:07 | 00:11:12 | i did manage to be the top ranking video |
00:11:10 | 00:11:14 | for this partikular keyword i would get |
00:11:12 | 00:11:16 | a lot of views and i would probably see |
00:11:14 | 00:11:17 | a lot of success on that video so once |
00:11:16 | 00:11:19 | you've looked in there and you said okay |
00:11:17 | 00:11:20 | it looks like there's a chance for me to |
00:11:19 | 00:11:22 | rank and it looks like ranking is |
00:11:20 | 00:11:23 | actually going to result in me getting |
00:11:22 | 00:11:25 | some views we decide that we're going to |
00:11:23 | 00:11:27 | run with that keyword so now let's tok |
00:11:25 | 00:11:29 | a little bit about the structure of our |
00:11:27 | 00:11:32 | video now that you've made a list of 10 |
00:11:29 | 00:11:33 | 20 or even 30 different video ideas that |
00:11:32 | 00:11:35 | you want to make now you've got to go |
00:11:33 | 00:11:37 | and actually create each of these videos |
00:11:35 | 00:11:39 | now we need to know how to structure |
00:11:37 | 00:11:41 | these videos so that it feeds this |
00:11:39 | 00:11:42 | algorithm right we toked about how |
00:11:41 | 00:11:44 | youtube has an algorithm where it |
00:11:42 | 00:11:46 | decides what it's going to show to |
00:11:44 | 00:11:48 | people and it's very very important that |
00:11:46 | 00:11:50 | we know how to feed that algorithm what |
00:11:48 | 00:11:52 | it wants because that's how we become |
00:11:50 | 00:11:54 | the video that ranks so here's a very |
00:11:52 | 00:11:55 | simple way that i structure almost all |
00:11:54 | 00:11:57 | of my videos and it involves three |
00:11:55 | 00:11:59 | different things i start with a hook |
00:11:57 | 00:12:01 | which is essentially something that is |
00:11:59 | 00:12:03 | said in the first 15 seconds or 30 |
00:12:01 | 00:12:05 | seconds that hooks the person into |
00:12:03 | 00:12:06 | watching the rest of the video okay we |
00:12:05 | 00:12:08 | say something that either gets them |
00:12:06 | 00:12:10 | really really curious so they have to |
00:12:08 | 00:12:12 | watch till the end or we let them know |
00:12:10 | 00:12:14 | exactly what we're going to be toking |
00:12:12 | 00:12:16 | about in the video in a way where they |
00:12:14 | 00:12:18 | say that's exactly what i want tell me |
00:12:16 | 00:12:20 | more for example typically it's a desire |
00:12:18 | 00:12:21 | or a pain so if someone is having a |
00:12:20 | 00:12:24 | problem and they're going to youtube to |
00:12:21 | 00:12:26 | search how to fix that problem we will |
00:12:24 | 00:12:28 | tell them in that first 15 seconds in |
00:12:26 | 00:12:31 | this video i'm going to show you how to |
00:12:28 | 00:12:32 | get rid of x y z problem for example |
00:12:31 | 00:12:34 | recently i had a child that took |
00:12:32 | 00:12:36 | permanent marker and scratched it right |
00:12:34 | 00:12:38 | on our quartz countertops which are |
00:12:36 | 00:12:40 | white |
00:12:38 | 00:12:42 | being a youtuber i instantly headed to |
00:12:40 | 00:12:43 | youtube to try and figure out if there |
00:12:42 | 00:12:45 | was something that could be done about |
00:12:43 | 00:12:47 | this permanent marker that wasn't wiping |
00:12:45 | 00:12:49 | off lo and behold a very short youtube |
00:12:47 | 00:12:52 | video showed me that i could spray deet |
00:12:49 | 00:12:53 | which is bug repellent on that marker |
00:12:52 | 00:12:55 | and it would wipe right off in that |
00:12:53 | 00:12:57 | video the youtuber told me in the first |
00:12:55 | 00:12:58 | 15 seconds by the end of this video you |
00:12:57 | 00:13:00 | are going to know how to remove |
00:12:58 | 00:13:01 | permanent marker from any surface that |
00:13:00 | 00:13:03 | was the hook and that kept me watching |
00:13:01 | 00:13:04 | for the rest of the video or at least |
00:13:03 | 00:13:07 | until my problem was solved and you can |
00:13:04 | 00:13:09 | do the exact same thing on a desire |
00:13:07 | 00:13:11 | based video where you say you're looking |
00:13:09 | 00:13:13 | for this and in this video i'm going to |
00:13:11 | 00:13:15 | show you exactly how to achieve that for |
00:13:13 | 00:13:16 | example a lot of people are looking for |
00:13:15 | 00:13:18 | side hustles right now and we make a lot |
00:13:16 | 00:13:20 | of side hustle videos on the channel so |
00:13:18 | 00:13:21 | i'll say at the beginning of a video in |
00:13:20 | 00:13:23 | this video i'm gonna show you five side |
00:13:21 | 00:13:24 | hustles that could all bring you one |
00:13:23 | 00:13:26 | thousand dollars every month starting in |
00:13:24 | 00:13:27 | the next few months that's exactly what |
00:13:26 | 00:13:28 | they're looking for so we're gonna |
00:13:27 | 00:13:30 | create our hook based on those two |
00:13:28 | 00:13:31 | things we're either gonna do a desire or |
00:13:30 | 00:13:33 | problem-based hook or we're going to do |
00:13:31 | 00:13:35 | a curiosity-based hook and then we're |
00:13:33 | 00:13:37 | gonna move into the meat and potatoes of |
00:13:35 | 00:13:39 | the video and this is actually very very |
00:13:37 | 00:13:40 | similar now the middle section is what i |
00:13:39 | 00:13:42 | call the experience section right this |
00:13:40 | 00:13:44 | is where they actually experience what |
00:13:42 | 00:13:45 | they were promised and for some people |
00:13:44 | 00:13:47 | that experience could just be you |
00:13:45 | 00:13:49 | showing them how to solve their problem |
00:13:47 | 00:13:50 | right in my case someone showed me how |
00:13:49 | 00:13:52 | to get rid of that permanent marker that |
00:13:50 | 00:13:53 | was my experience it was a great |
00:13:52 | 00:13:55 | experience and i was very happy with it |
00:13:53 | 00:13:57 | other times it's more of an emotional |
00:13:55 | 00:13:58 | experience and it's a story being told |
00:13:57 | 00:14:00 | and it's a much longer video where the |
00:13:58 | 00:14:02 | viewer kind of gets drawn in and enjoys |
00:14:00 | 00:14:03 | watching it typically for this part |
00:14:02 | 00:14:04 | though i do what i call the a to z |
00:14:03 | 00:14:06 | method and what i'm going to do is i'm |
00:14:04 | 00:14:08 | going to write down where the viewer is |
00:14:06 | 00:14:09 | at the person watching the video where |
00:14:08 | 00:14:11 | they're at now i'm going to write down |
00:14:09 | 00:14:12 | where i want them to end up at the end |
00:14:11 | 00:14:14 | of the video okay that may just be |
00:14:12 | 00:14:16 | understanding a simple concept or that |
00:14:14 | 00:14:18 | maybe i want them to be in tears because |
00:14:16 | 00:14:20 | this partikular video was so emotionally |
00:14:18 | 00:14:22 | uplifting to them or something like that |
00:14:20 | 00:14:23 | so i'm gonna do the a and then i'm gonna |
00:14:22 | 00:14:24 | do the z and then i'm gonna fill it out |
00:14:23 | 00:14:26 | with steps i'm gonna say to get them |
00:14:24 | 00:14:28 | from a to z they're gonna need to do |
00:14:26 | 00:14:30 | this this this in that order and that's |
00:14:28 | 00:14:32 | how i'll structure the experience |
00:14:30 | 00:14:33 | section of the youtube video and you've |
00:14:32 | 00:14:35 | got to write it down because if you |
00:14:33 | 00:14:36 | don't write it down you're going to miss |
00:14:35 | 00:14:38 | stuff you're going to have people either |
00:14:36 | 00:14:40 | confused or people that aren't |
00:14:38 | 00:14:41 | experiencing what you want them to |
00:14:40 | 00:14:43 | experience because they're missing |
00:14:41 | 00:14:44 | pieces and then we're going to move on |
00:14:43 | 00:14:46 | to step three so we've done one and two |
00:14:44 | 00:14:48 | and the third part of the video is the |
00:14:46 | 00:14:49 | call to action and this is especially |
00:14:48 | 00:14:50 | important with some of these small |
00:14:49 | 00:14:52 | channels where we're trying to make |
00:14:50 | 00:14:54 | money before youtube's offered to give |
00:14:52 | 00:14:56 | us a cut of the ads on our video this is |
00:14:54 | 00:14:58 | call to action we've got to tell every |
00:14:56 | 00:15:00 | viewer to do something at the end and |
00:14:58 | 00:15:01 | that might be as simple as if you've |
00:15:00 | 00:15:02 | enjoyed this go ahead and click |
00:15:01 | 00:15:04 | subscribe or if you've enjoyed this |
00:15:02 | 00:15:05 | you've got to let me know what part of |
00:15:04 | 00:15:06 | it you enjoyed or what questions you |
00:15:05 | 00:15:08 | have something simple we want our |
00:15:06 | 00:15:10 | viewers to act at the end now typically |
00:15:08 | 00:15:11 | if you're trying to make money the best |
00:15:10 | 00:15:13 | action you could have them take is to |
00:15:11 | 00:15:15 | head over to your website or head over |
00:15:13 | 00:15:17 | to a link to tok to you something where |
00:15:15 | 00:15:18 | you can start making a connection a |
00:15:17 | 00:15:20 | deeper connection with this person and |
00:15:18 | 00:15:22 | start selling a product or service so |
00:15:20 | 00:15:24 | we've created a list of content ideas we |
00:15:22 | 00:15:26 | started to create structure for each of |
00:15:24 | 00:15:28 | our videos now i'm going to leave a link |
00:15:26 | 00:15:30 | right here to what is essentially my |
00:15:28 | 00:15:31 | entire youtube filming studio so that |
00:15:30 | 00:15:33 | has everything that i'm using in terms |
00:15:31 | 00:15:35 | of cameras microphones what my studio |
00:15:33 | 00:15:36 | looks like everything you need to know |
00:15:35 | 00:15:38 | for creating your filming studio but i |
00:15:36 | 00:15:39 | want to tok about the next most |
00:15:38 | 00:15:40 | important thing and i hope you're not |
00:15:39 | 00:15:42 | feeling like things are getting skipped |
00:15:40 | 00:15:44 | i'm trying to really cover what's |
00:15:42 | 00:15:47 | important you saw earlier that one video |
00:15:44 | 00:15:49 | that wasn't that good in a lot of ways |
00:15:47 | 00:15:51 | did very well on my youtube channel and |
00:15:49 | 00:15:52 | that video did well not because i had a |
00:15:51 | 00:15:54 | good camera or because i had a good |
00:15:52 | 00:15:55 | microphone it did well for specific |
00:15:54 | 00:15:57 | things and that's what we're targeting |
00:15:55 | 00:15:58 | in this video so we're going to film the |
00:15:57 | 00:15:59 | video and we're going to click upload |
00:15:58 | 00:16:01 | and it's going to start asking us |
00:15:59 | 00:16:02 | questions and specifically it's going to |
00:16:01 | 00:16:04 | be asking us for a title and a |
00:16:02 | 00:16:06 | description now the description's not |
00:16:04 | 00:16:08 | super important i usually just fill it |
00:16:06 | 00:16:09 | in with about two to three hundred words |
00:16:08 | 00:16:12 | i'll typically try to include a little |
00:16:09 | 00:16:13 | bit of what i'm toking about okay so |
00:16:12 | 00:16:15 | specifically the keywords that i'm going |
00:16:13 | 00:16:17 | to be toking about but the description |
00:16:15 | 00:16:19 | is not going to be what shoots you to |
00:16:17 | 00:16:20 | the top of youtube rankings despite what |
00:16:19 | 00:16:22 | many people will tell you the title |
00:16:20 | 00:16:24 | however is very very important so we're |
00:16:22 | 00:16:26 | going to tok about what makes a very |
00:16:24 | 00:16:28 | good title now first we do want to |
00:16:26 | 00:16:29 | include the keywords that we're going |
00:16:28 | 00:16:31 | for for example we toked a little bit |
00:16:29 | 00:16:34 | about cold email marketing and you can |
00:16:31 | 00:16:36 | see right here cold email cold email |
00:16:34 | 00:16:38 | marketing cold email marketing so it is |
00:16:36 | 00:16:39 | important that we do try to include the |
00:16:38 | 00:16:41 | search term that we're going to be |
00:16:39 | 00:16:43 | ranking for somewhere in our title but |
00:16:41 | 00:16:45 | it goes a lot deeper than that because |
00:16:43 | 00:16:46 | youtube it does look at that but guess |
00:16:45 | 00:16:49 | what if i scroll all the way down to |
00:16:46 | 00:16:50 | here we've still got these same you know |
00:16:49 | 00:16:51 | people i'm gonna keep scrolling for a |
00:16:50 | 00:16:53 | little bit so you can see cold email |
00:16:51 | 00:16:54 | marketing right these guys are all |
00:16:53 | 00:16:56 | saying cold email marketing so that's |
00:16:54 | 00:16:58 | not what's putting these videos at the |
00:16:56 | 00:17:00 | very top up there it's not the fact that |
00:16:58 | 00:17:01 | they use that in their title instead |
00:17:00 | 00:17:03 | what youtube's looking at is how many |
00:17:01 | 00:17:05 | people look at that title and decide to |
00:17:03 | 00:17:07 | click and if twice as many people read |
00:17:05 | 00:17:10 | this title and decide to click as the |
00:17:07 | 00:17:12 | people that read this title down here |
00:17:10 | 00:17:13 | and decide to click youtube is going to |
00:17:12 | 00:17:15 | put the video that we just showed you at |
00:17:13 | 00:17:18 | the top at the top so we need a title |
00:17:15 | 00:17:20 | that's focused on getting clicks we've |
00:17:18 | 00:17:22 | got to get as many people as possible |
00:17:20 | 00:17:24 | that are served up this video right here |
00:17:22 | 00:17:26 | as a potential solution to their problem |
00:17:24 | 00:17:28 | to click and you can see very quickly |
00:17:26 | 00:17:30 | these top ones are doing that creatively |
00:17:28 | 00:17:31 | they're not just saying how to cold |
00:17:30 | 00:17:34 | email clients this one says how to cold |
00:17:31 | 00:17:35 | email clients best email templates okay |
00:17:34 | 00:17:37 | so he's kind of making a little offer |
00:17:35 | 00:17:40 | here this is templates this person uh |
00:17:37 | 00:17:42 | even more clickbaity how i made 185 000 |
00:17:40 | 00:17:44 | with cold email marketing right calling |
00:17:42 | 00:17:45 | the marketing tips from a new agency |
00:17:44 | 00:17:47 | owner |
00:17:45 | 00:17:48 | how to write cold emails that always get |
00:17:47 | 00:17:49 | read so you can see here they're taking |
00:17:48 | 00:17:51 | twists they're taking their their |
00:17:49 | 00:17:53 | keyword and building a piece of content |
00:17:51 | 00:17:54 | around it with slight twist to get |
00:17:53 | 00:17:56 | clicks and here's the here's the basic |
00:17:54 | 00:17:58 | structure that i think works a lot |
00:17:56 | 00:17:59 | better especially for beginners who may |
00:17:58 | 00:18:00 | not have a lot of experience thinking |
00:17:59 | 00:18:03 | through all these different titles |
00:18:00 | 00:18:05 | you're going to want to focus on desires |
00:18:03 | 00:18:07 | or problems and then the holdups okay so |
00:18:05 | 00:18:09 | desires let's say someone wants to get |
00:18:07 | 00:18:10 | started affiliate marketing that's what |
00:18:09 | 00:18:12 | my channels are about quite a bit so if |
00:18:10 | 00:18:14 | i typed in affiliate marketing someone's |
00:18:12 | 00:18:15 | typically trying to figure out how to do |
00:18:14 | 00:18:17 | this right their desire is to learn how |
00:18:15 | 00:18:19 | to do affiliate marketing but not really |
00:18:17 | 00:18:20 | their desire is to make money right |
00:18:19 | 00:18:22 | that's what somebody's really looking |
00:18:20 | 00:18:24 | for so we're gonna get down to their |
00:18:22 | 00:18:25 | core desire what does this person really |
00:18:24 | 00:18:28 | want and we're gonna focus in on that |
00:18:25 | 00:18:29 | how to boom achieve this core desire or |
00:18:28 | 00:18:30 | solve this this terrible problem that |
00:18:29 | 00:18:33 | you're having now a great example of |
00:18:30 | 00:18:35 | this is on the screen how to make 1 000 |
00:18:33 | 00:18:37 | in 24 hours that's definitely a core |
00:18:35 | 00:18:38 | desire of a lot of people that are |
00:18:37 | 00:18:40 | getting into this space now the next |
00:18:38 | 00:18:42 | thing that works really well is to add |
00:18:40 | 00:18:43 | their biggest hold up and the word |
00:18:42 | 00:18:45 | without okay so we're telling him this |
00:18:43 | 00:18:47 | is how you achieve your greatest desire |
00:18:45 | 00:18:48 | or solve your biggest problem that |
00:18:47 | 00:18:51 | you're having right now and you're gonna |
00:18:48 | 00:18:52 | do it without xyz |
00:18:51 | 00:18:54 | right whatever their big hold up in |
00:18:52 | 00:18:56 | their brain is that's stopping them from |
00:18:54 | 00:18:57 | thinking they can do that that's what |
00:18:56 | 00:18:59 | you're going to want to target so for |
00:18:57 | 00:19:00 | example on my channel if you scroll down |
00:18:59 | 00:19:02 | people that are looking you know |
00:19:00 | 00:19:03 | affiliate marketing get started people |
00:19:02 | 00:19:05 | that are looking back i do start |
00:19:03 | 00:19:07 | affiliate marketing okay so i'm using |
00:19:05 | 00:19:10 | those keywords and then i say with no |
00:19:07 | 00:19:11 | money because a lot of people think that |
00:19:10 | 00:19:13 | they can't get started in this industry |
00:19:11 | 00:19:14 | without having a bunch of money to run |
00:19:13 | 00:19:16 | paid ads and things like that there's |
00:19:14 | 00:19:18 | also a lot of people that think that |
00:19:16 | 00:19:20 | they can't do it without a website so |
00:19:18 | 00:19:21 | i've got videos about both of those |
00:19:20 | 00:19:22 | saying here's how to get started |
00:19:21 | 00:19:24 | affiliate marketing without a website |
00:19:22 | 00:19:26 | here's how to make a thousand dollars |
00:19:24 | 00:19:27 | with affiliate marketing without any |
00:19:26 | 00:19:29 | money to start okay so what i'm doing is |
00:19:27 | 00:19:30 | i'm targeting their core desire and in |
00:19:29 | 00:19:32 | this one i could probably be better i |
00:19:30 | 00:19:34 | could say make xyz you know amounts of |
00:19:32 | 00:19:36 | money with affiliate marketing with no |
00:19:34 | 00:19:38 | money to start that would probably be a |
00:19:36 | 00:19:39 | better title for this one but the core |
00:19:38 | 00:19:41 | formula here that works really well is |
00:19:39 | 00:19:43 | problem or desire and you're really |
00:19:41 | 00:19:44 | honing in on the core problem and the |
00:19:43 | 00:19:46 | core desire and then the next thing |
00:19:44 | 00:19:47 | you're going to focus on is the biggest |
00:19:46 | 00:19:49 | hold up and if you can solve all that in |
00:19:47 | 00:19:51 | one short title you'll find that your |
00:19:49 | 00:19:54 | title does pretty good in terms of |
00:19:51 | 00:19:54 | click-through rate |
00:19:55 | 00:19:59 | and the very last thing that you'll need |
00:19:57 | 00:20:00 | to do as you're putting out this brand |
00:19:59 | 00:20:03 | new video that you've gone through this |
00:20:00 | 00:20:04 | entire process on is upload a thumbnail |
00:20:03 | 00:20:07 | now youtube as you're uploading it's |
00:20:04 | 00:20:08 | going gonna pull a screenshot from |
00:20:07 | 00:20:10 | somewhere in your video and say would |
00:20:08 | 00:20:11 | you like this to be the thumbnail you |
00:20:10 | 00:20:13 | can see right here this is what it |
00:20:11 | 00:20:14 | pulled from a video that we're putting |
00:20:13 | 00:20:16 | out in the next few days not a great |
00:20:14 | 00:20:17 | screenshot and it gives me three |
00:20:16 | 00:20:19 | different options all of which aren't |
00:20:17 | 00:20:20 | that great so you're going to want to |
00:20:19 | 00:20:22 | create your own thumbnail all these |
00:20:20 | 00:20:24 | thumbnails that you're seeing on youtube |
00:20:22 | 00:20:25 | typically created outside of just the |
00:20:24 | 00:20:27 | video itself now i'm going to tell you |
00:20:25 | 00:20:29 | up front if you have no graphic design |
00:20:27 | 00:20:31 | experience you probably want someone to |
00:20:29 | 00:20:32 | do this for you especially in the |
00:20:31 | 00:20:34 | beginning it will take you a long time |
00:20:32 | 00:20:35 | your thumbnail probably won't be that |
00:20:34 | 00:20:36 | good compared to some of these |
00:20:35 | 00:20:38 | thumbnails out there for channels that |
00:20:36 | 00:20:39 | have been doing this for a while and |
00:20:38 | 00:20:41 | it's going to be frustrating i would go |
00:20:39 | 00:20:43 | over to fiverr.com when you type in |
00:20:41 | 00:20:45 | youtube thumbnail right here it's going |
00:20:43 | 00:20:47 | to give you tons of different designers |
00:20:45 | 00:20:49 | that can create very very good youtube |
00:20:47 | 00:20:51 | thumbnails for five dollars or sometimes |
00:20:49 | 00:20:52 | less so i wouldn't spend all of my time |
00:20:51 | 00:20:54 | doing this in the beginning and learning |
00:20:52 | 00:20:56 | how to use photoshop and all that when |
00:20:54 | 00:20:57 | you can very easily hire someone for |
00:20:56 | 00:20:59 | very very cheap who has a lot of |
00:20:57 | 00:21:00 | experience pumping out thumbnails but i |
00:20:59 | 00:21:02 | do want to give you a structure for |
00:21:00 | 00:21:04 | these thumbnails whether you design them |
00:21:02 | 00:21:05 | yourself or you have someone else design |
00:21:04 | 00:21:07 | them so that you know what you're |
00:21:05 | 00:21:09 | looking for and what's going to make a |
00:21:07 | 00:21:11 | good thumbnail for your channel and |
00:21:09 | 00:21:12 | these are very very very important and |
00:21:11 | 00:21:13 | we toked about how important it is that |
00:21:12 | 00:21:15 | when someone types something in and your |
00:21:13 | 00:21:17 | video gets offered as a potential |
00:21:15 | 00:21:19 | solution to their problem how important |
00:21:17 | 00:21:21 | it is that they click that video your |
00:21:19 | 00:21:22 | video well the thumbnail is the second |
00:21:21 | 00:21:24 | big piece of that right we've got the |
00:21:22 | 00:21:26 | title and we've got the thumbnail and so |
00:21:24 | 00:21:28 | we've got to have both of those working |
00:21:26 | 00:21:29 | really well hand in hand and if you do |
00:21:28 | 00:21:31 | that you will see success it's one of |
00:21:29 | 00:21:33 | the biggest pieces of youtube's |
00:21:31 | 00:21:34 | algorithm so we're looking at all of my |
00:21:33 | 00:21:36 | different thumbnails right here some of |
00:21:34 | 00:21:38 | them have done well some of them haven't |
00:21:36 | 00:21:40 | i'm always tinkering i'm always testing |
00:21:38 | 00:21:41 | and i hope that you do the same but the |
00:21:40 | 00:21:43 | general principles here that you've got |
00:21:41 | 00:21:45 | to follow are these one is you've gotta |
00:21:43 | 00:21:46 | catch people's eye which means you've |
00:21:45 | 00:21:48 | gotta stand out a little bit right when |
00:21:46 | 00:21:50 | i type in affiliate marketing right here |
00:21:48 | 00:21:52 | you can see there's a lot of channels |
00:21:50 | 00:21:54 | and everyone's doing something a little |
00:21:52 | 00:21:56 | different so take a look at the first |
00:21:54 | 00:21:58 | few videos and think well how can i |
00:21:56 | 00:22:00 | stand out okay so for example this |
00:21:58 | 00:22:01 | person right here is kind of known for |
00:22:00 | 00:22:03 | much simpler thumbnails he's not in your |
00:22:01 | 00:22:06 | face he's not being crazy he's not |
00:22:03 | 00:22:08 | making crazy promises uh he tends to be |
00:22:06 | 00:22:09 | very low key and it shows in his |
00:22:08 | 00:22:11 | thumbnails now some of these other ones |
00:22:09 | 00:22:12 | try to make more flashy in your face |
00:22:11 | 00:22:15 | thumbnails you can see right here five |
00:22:12 | 00:22:18 | thousand dollars in 24 hours um there i |
00:22:15 | 00:22:19 | am right there uh this one kind of a fun |
00:22:18 | 00:22:21 | uh throwing up money and kind of a fun |
00:22:19 | 00:22:23 | angle and stuff like that different |
00:22:21 | 00:22:24 | color schemes people are highlighting |
00:22:23 | 00:22:26 | their letters different things that you |
00:22:24 | 00:22:28 | can do to make it stand out from the |
00:22:26 | 00:22:29 | crowd okay so it's very important you |
00:22:28 | 00:22:31 | stand out because you want to catch |
00:22:29 | 00:22:33 | their eye they're scrolling they're |
00:22:31 | 00:22:35 | scrolling something's got to make them |
00:22:33 | 00:22:37 | stop so that's one how can i stand out |
00:22:35 | 00:22:39 | perhaps it's with colors perhaps it's |
00:22:37 | 00:22:40 | with what you're doing with your face a |
00:22:39 | 00:22:42 | couple different things that you can do |
00:22:40 | 00:22:44 | to stand out the next thing is you need |
00:22:42 | 00:22:46 | to have one simple idea in the thumbnail |
00:22:44 | 00:22:48 | so very often beginners will find |
00:22:46 | 00:22:49 | themselves trying to explain everything |
00:22:48 | 00:22:50 | in the thumbnail i'm going to show you |
00:22:49 | 00:22:51 | this and i'm going to show you this and |
00:22:50 | 00:22:53 | this and this and they try to like get |
00:22:51 | 00:22:54 | three or four different ideas in the |
00:22:53 | 00:22:56 | thumbnail but that doesn't work it's |
00:22:54 | 00:22:58 | gotta be one simple idea somebody can |
00:22:56 | 00:23:00 | look at your thumbnail in two to three |
00:22:58 | 00:23:01 | seconds and know exactly what's going on |
00:23:00 | 00:23:03 | in that video so we look at these |
00:23:01 | 00:23:04 | affiliate marketing tutorials right |
00:23:03 | 00:23:05 | affiliate marketing this is how much |
00:23:04 | 00:23:07 | you're gonna make it's a tutorial for |
00:23:05 | 00:23:09 | 2021 i'm going to show you how i made |
00:23:07 | 00:23:10 | 820 right that's the core concept how to |
00:23:09 | 00:23:12 | make this much money this one i'm |
00:23:10 | 00:23:13 | honestly a little surprised on they're |
00:23:12 | 00:23:15 | standing out and it seems to be working |
00:23:13 | 00:23:16 | well for them but as we continue to |
00:23:15 | 00:23:17 | scroll here um right this person is |
00:23:16 | 00:23:19 | going to show you how they made five |
00:23:17 | 00:23:21 | thousand dollars this person's showing |
00:23:19 | 00:23:22 | you you can see the arrow pointing to |
00:23:21 | 00:23:23 | clickbank which is an affiliate |
00:23:22 | 00:23:25 | marketing platform and anybody that's in |
00:23:23 | 00:23:27 | the industry knows what they're seeing |
00:23:25 | 00:23:29 | on that computer it's money so we just |
00:23:27 | 00:23:30 | need them to look and have one simple |
00:23:29 | 00:23:32 | idea okay and that simple idea we've |
00:23:30 | 00:23:34 | toked multiple times about this |
00:23:32 | 00:23:36 | typically it's a curiosity based idea |
00:23:34 | 00:23:38 | meaning what is that video about like |
00:23:36 | 00:23:41 | what in the world is gonna happen in |
00:23:38 | 00:23:43 | that video one two the simple idea is |
00:23:41 | 00:23:45 | that video is gonna solve my problem or |
00:23:43 | 00:23:47 | that video is going to take me to the |
00:23:45 | 00:23:48 | desire that i want right now okay so |
00:23:47 | 00:23:51 | you've got to catch their eye you've got |
00:23:48 | 00:23:52 | to make it very simple and very quick |
00:23:51 | 00:23:55 | what the idea of that video is and that |
00:23:52 | 00:23:57 | idea at this point for them needs to be |
00:23:55 | 00:23:59 | curiosity or it needs to be desire or |
00:23:57 | 00:24:00 | problem based you do that okay and you |
00:23:59 | 00:24:02 | can see all these thumbnails do that |
00:24:00 | 00:24:04 | very well they're very very simple |
00:24:02 | 00:24:06 | there's not they're very little in text |
00:24:04 | 00:24:08 | they're very little in trying to you |
00:24:06 | 00:24:09 | know explain an actual concept or |
00:24:08 | 00:24:12 | anything they're just trying to get you |
00:24:09 | 00:24:13 | one idea and once again in the beginning |
00:24:12 | 00:24:15 | i would just start with fiverr you can |
00:24:13 | 00:24:17 | see there are great thumbnails on |
00:24:15 | 00:24:18 | fiverr.com you can see each one of these |
00:24:17 | 00:24:19 | has |
00:24:18 | 00:24:21 | you know it's that one definitely stands |
00:24:19 | 00:24:23 | out it's a simple idea |
00:24:21 | 00:24:24 | these guys have quite a bit of |
00:24:23 | 00:24:26 | experience and actually make very good |
00:24:24 | 00:24:28 | thumbnails and so i would start with |
00:24:26 | 00:24:30 | them and you can eventually get to where |
00:24:28 | 00:24:31 | you create your own but without design |
00:24:30 | 00:24:32 | experience that's not where i would |
00:24:31 | 00:24:34 | start putting my time i would start |
00:24:32 | 00:24:36 | putting my time creating content and |
00:24:34 | 00:24:37 | that takes us to the very last part of |
00:24:36 | 00:24:39 | the video and we toked about how |
00:24:37 | 00:24:41 | youtube's going to pay you based on the |
00:24:39 | 00:24:42 | ads that it puts out on your video but |
00:24:41 | 00:24:45 | as you can see right here youtube will |
00:24:42 | 00:24:48 | not share ad revenue with you until one |
00:24:45 | 00:24:51 | you've had 1 000 subscribers subscribed |
00:24:48 | 00:24:53 | to your channel and 2 you've had 4 000 |
00:24:51 | 00:24:56 | hours of watch time which is quite a bit |
00:24:53 | 00:24:57 | for a new beginner but ad revenue isn't |
00:24:56 | 00:24:59 | the only way and honestly it's not even |
00:24:57 | 00:25:01 | the best way to be making money off your |
00:24:59 | 00:25:03 | youtube channel instead we want to have |
00:25:01 | 00:25:05 | some form of offer that we can actually |
00:25:03 | 00:25:06 | sell to these people that are watching |
00:25:05 | 00:25:08 | our videos and typically we want it to |
00:25:06 | 00:25:10 | be a higher tiket offer when i say high |
00:25:08 | 00:25:12 | tiket i mean hundreds or thousands of |
00:25:10 | 00:25:13 | dollars is the product that we're going |
00:25:12 | 00:25:15 | to try to sell and what we're going to |
00:25:13 | 00:25:17 | do is at the end of the video just like |
00:25:15 | 00:25:18 | we toked about we're going to add a |
00:25:17 | 00:25:20 | call to action we're going to tell |
00:25:18 | 00:25:21 | people if they want to learn more if |
00:25:20 | 00:25:23 | they want to go somewhere further with |
00:25:21 | 00:25:24 | this what they need to do depending on |
00:25:23 | 00:25:26 | who you are if you've got a company |
00:25:24 | 00:25:28 | already you've already got a high tiket |
00:25:26 | 00:25:29 | product you can sell that or if you're |
00:25:28 | 00:25:31 | brand new to all of this you'll need to |
00:25:29 | 00:25:32 | watch the next video on this channel |
00:25:31 | 00:25:34 | that toks about affiliate marketing and |
00:25:32 | 00:25:35 | this is essentially where we take |
00:25:34 | 00:25:37 | another company that has high tiket |
00:25:35 | 00:25:39 | products and we promote their product |
00:25:37 | 00:25:40 | and then we get paid when we promote |
00:25:39 | 00:25:42 | their product now the best way this |
00:25:40 | 00:25:44 | works is if you can get somebody on a |
00:25:42 | 00:25:46 | phone call so if you can get somebody to |
00:25:44 | 00:25:48 | reach out to you and schedule some form |
00:25:46 | 00:25:49 | of consultation or schedule some call |
00:25:48 | 00:25:52 | that's where you're going to get the |
00:25:49 | 00:25:53 | best success with these sales now i |
00:25:52 | 00:25:54 | totally understand that a lot of people |
00:25:53 | 00:25:56 | aren't comfortable with that and that's |
00:25:54 | 00:25:57 | fine i'm just letting you know that's |
00:25:56 | 00:25:59 | where you'll see the most success but |
00:25:57 | 00:26:02 | either way you need to have calls to |
00:25:59 | 00:26:04 | action at the end of each video letting |
00:26:02 | 00:26:05 | people know where they can go to learn |
00:26:04 | 00:26:07 | more and that's how you're gonna make |
00:26:05 | 00:26:08 | your money in the beginning before you |
00:26:07 | 00:26:10 | ever come close to that thousand |
00:26:08 | 00:26:12 | subscriber mark and oh my goodness |
00:26:10 | 00:26:13 | where's the time gone this is one of the |
00:26:12 | 00:26:15 | longest videos we've created but |
00:26:13 | 00:26:17 | hopefully this was full of important |
00:26:15 | 00:26:19 | information if this is a style of |
00:26:17 | 00:26:21 | learning that you like maybe a little |
00:26:19 | 00:26:23 | bit less fluffy a little bit less making |
00:26:21 | 00:26:24 | promises that you'll be a millionaire by |
00:26:23 | 00:26:26 | the end of this year if that's a style |
00:26:24 | 00:26:28 | you like to learn don't forget to |
00:26:26 | 00:26:29 | subscribe to this channel that's how we |
00:26:28 | 00:26:32 | teach and guess what this isn't the only |
00:26:29 | 00:26:33 | video we've created on how to succeed on |
00:26:32 | 00:26:36 | youtube so go ahead and watch the next |
00:26:33 | 00:26:36 | video in the queue as well |
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