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How I TRIPLED My Amazon Sales This Week!

Published on: December 5 2022 by Travis Marziani

How I TRIPLED My Amazon Sales This Week!

How I TRIPLED My Amazon Sales This Week!

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00:00:00 00:00:04 this week I'm working to increase my
00:00:01 00:00:06 Amazon FBA sales I'm going to try out a
00:00:04 00:00:07 bunch of different tactiks and at the
00:00:06 00:00:10 end of this video I'm going to share
00:00:07 00:00:12 with you which of the tikniques works
00:00:10 00:00:14 best for increasing my sales and
00:00:12 00:00:17 hopefully it'll help you increase your
00:00:14 00:00:20 Amazon FBA sales as well so let's get
00:00:17 00:00:25 into the tactiks
00:00:25 00:00:29 I asked one of my friends like what are
00:00:27 00:00:31 the main things you can do once you've
00:00:29 00:00:33 done all the basic stuff on Amazon to
00:00:31 00:00:35 start increasing your sales and so this
00:00:33 00:00:37 week I'm going to be doing all those
00:00:35 00:00:39 things and there's seven things that he
00:00:37 00:00:42 told me the first one is to get a new
00:00:39 00:00:44 main photo my old main photo was not
00:00:42 00:00:46 very good so I'm going to be getting a
00:00:44 00:00:49 new one this week the next thing is to
00:00:46 00:00:51 go over the paid ad so I'm going to
00:00:49 00:00:54 review all my sponsored product ads and
00:00:51 00:00:57 try to increase them number three is I
00:00:54 00:00:59 didn't have a lot of backend keywords so
00:00:57 00:01:00 I'm gonna be adding new back-end
00:00:59 00:01:03 keywords
00:01:00 00:01:06 number four is I'm gonna hire a brand
00:01:03 00:01:09 new copywriter to redo all the copy for
00:01:06 00:01:12 my product number five is get a system
00:01:09 00:01:13 to start getting reviews on the regular
00:01:12 00:01:15 now this is a little bit more of a
00:01:13 00:01:17 controversial tactik so I'll get into it
00:01:15 00:01:19 later number six is to add a coupon
00:01:17 00:01:22 stack and I'll explain what a coupon
00:01:19 00:01:24 stack is later in this video and finally
00:01:22 00:01:27 number seven is to improve all my images
00:01:24 00:01:29 a lot of my images aren't very good so
00:01:27 00:01:30 all the images on my listing I'm gonna
00:01:29 00:01:32 be improving so these are all seven
00:01:30 00:01:33 things that I'm going to be doing
00:01:32 00:01:36 throughout this week I start Mondays
00:01:33 00:01:38 with morning yoga and then I plan out my
00:01:36 00:01:41 entire week what are all the major tasks
00:01:38 00:01:43 that I want to get done this week then
00:01:41 00:01:45 for lunch I'll take a break go to
00:01:43 00:01:48 jujitsu which is really good to get some
00:01:45 00:01:49 exercise and also some social time one
00:01:48 00:01:51 of the things about working at home is
00:01:49 00:01:53 you can be by yourself for a long time
00:01:51 00:01:55 and once you get out and socialize it
00:01:53 00:01:58 kind of gives you a renewed sense of
00:01:55 00:02:00 energy I've also been spending in the
00:01:58 00:02:01 second half of the day on Mondays down
00:02:00 00:02:04 at the beach especially now that it's
00:02:01 00:02:06 summer and I live so close that it's you
00:02:04 00:02:08 know this is kind of my dream life like
00:02:06 00:02:10 why not take this time to relax on the
00:02:08 00:02:11 beach and clear my head
00:02:10 00:02:14 the first task I'm going to change the
00:02:11 00:02:16 main image of my product and this is
00:02:14 00:02:18 something I made this image right here
00:02:16 00:02:19 something I made and I don't like it
00:02:18 00:02:22 it's not very good I did it really
00:02:19 00:02:24 quickly I'm not a professional renderer
00:02:22 00:02:26 so what I ended up doing is hiring
00:02:24 00:02:30 someone and they created this render for
00:02:26 00:02:31 50 bucks which it looks like it's a
00:02:30 00:02:32 photo it looks like it's an amazing
00:02:31 00:02:35 photo it's not it's just a computer
00:02:32 00:02:36 render and the reason this main image is
00:02:35 00:02:38 so important is a few different things
00:02:36 00:02:40 but one when people are looking in
00:02:38 00:02:42 search that mainimage is what pops and
00:02:40 00:02:44 you can see mine kind of pops because
00:02:42 00:02:46 everything else is so chaotik mines
00:02:44 00:02:49 black against this white background but
00:02:46 00:02:51 this new image right here is gonna be
00:02:49 00:02:54 clutch it's gonna hopefully increase my
00:02:51 00:02:57 sales a lot one of the most important
00:02:54 00:03:01 things you can do for Amazon is set up
00:02:57 00:03:05 your Amazon PPC now also known as a
00:03:01 00:03:06 sponsored products and every once in a
00:03:05 00:03:08 while you're gonna need to go in and
00:03:06 00:03:13 review them and see how they're doing so
00:03:08 00:03:15 let's click on add reports here and then
00:03:13 00:03:17 you'll click create a report and when
00:03:15 00:03:19 you finally have the report the reason
00:03:17 00:03:21 this is so valuable is it's gonna tell
00:03:19 00:03:24 you what are the search terms that
00:03:21 00:03:25 people are looking for and there's two
00:03:24 00:03:28 things you're gonna do you're gonna look
00:03:25 00:03:30 at the search terms and I hid these I
00:03:28 00:03:32 made them a little cryptik because I
00:03:30 00:03:34 don't want my competitors finding out
00:03:32 00:03:35 exactly what I'm doing but generally
00:03:34 00:03:38 this would be these search terms right
00:03:35 00:03:39 here and you're gonna take those and if
00:03:38 00:03:41 it's something that you don't want to
00:03:39 00:03:43 show up for you're gonna add it to the
00:03:41 00:03:44 negative keywords and then the other
00:03:43 00:03:46 thing you're going to look for is in the
00:03:44 00:03:48 automatik campaign which is this is one
00:03:46 00:03:50 of my automatik campaigns and that's
00:03:48 00:03:52 where Amazon automatikally shows your
00:03:50 00:03:53 ads depending on different customer
00:03:52 00:03:55 search terms
00:03:53 00:03:57 you're gonna look through these and see
00:03:55 00:03:59 if there's anything good anything that
00:03:57 00:04:03 is actually converting and you're gonna
00:03:59 00:04:04 make a whole new campaign about that and
00:04:03 00:04:06 I'll do a separate video I have a link
00:04:04 00:04:08 down below to a video explaining how to
00:04:06 00:04:10 do sponsored product ads and I'll do a
00:04:08 00:04:14 separate video on how to review your
00:04:10 00:04:15 sponsor product ads as well one of the
00:04:14 00:04:18 things I do recommend if you work from
00:04:15 00:04:20 home is to get out of the house during a
00:04:18 00:04:22 lunch break or whenever go get some
00:04:20 00:04:24 exercise I'm gonna go shoot around play
00:04:22 00:04:27 a little bit of basketball right now for
00:04:24 00:04:29 my lunch break but however it works for
00:04:27 00:04:31 you just get out of the house and get
00:04:29 00:04:31 some exercise
00:04:33 00:04:37 now that we know what keywords what
00:04:35 00:04:38 search terms we want our product to show
00:04:37 00:04:40 up for you to make sure that that
00:04:38 00:04:44 information is in the backend so gonna
00:04:40 00:04:47 go to manage inventory find the product
00:04:44 00:04:49 that you want to edit for me is this one
00:04:47 00:04:51 go ahead and click Edit on it and then
00:04:49 00:04:54 go to the keywords tab and you're gonna
00:04:51 00:04:56 paste all those keywords in and now I
00:04:54 00:04:58 blocked you from being able to see it
00:04:56 00:04:59 just cuz this is sensitive data you
00:04:58 00:05:01 don't want all your competitors finding
00:04:59 00:05:02 out they should be smart enough to be
00:05:01 00:05:04 able to figure this out on their own but
00:05:02 00:05:06 you might think of some keywords that
00:05:04 00:05:08 they haven't so obviously some of the
00:05:06 00:05:10 things for me are gonna be nut butter
00:05:08 00:05:12 that's a very generic keyword a very
00:05:10 00:05:14 generic search term but think about some
00:05:12 00:05:15 outside-the-box ones what are all the
00:05:14 00:05:18 different searches you want to show up
00:05:15 00:05:20 for and that's where the paid ad the PPC
00:05:18 00:05:22 will be helpful because it'll help you
00:05:20 00:05:24 think of search terms that you may not
00:05:22 00:05:26 have so paste all your search terms in
00:05:24 00:05:28 there there's no need to duplicate and
00:05:26 00:05:30 that'll help you show up in the rankings
00:05:28 00:05:33 for all these different search terms
00:05:30 00:05:35 right now I'm headed with my girlfriend
00:05:33 00:05:38 we're gonna go meet up with a friend of
00:05:35 00:05:40 mine he does Amazon FBA he's a beast he
00:05:38 00:05:41 just he's very knowledgeable at this I'm
00:05:40 00:05:44 gonna meet up with him and his
00:05:41 00:05:45 girlfriend we're gonna get dinner and I
00:05:44 00:05:47 want to add that if you are an
00:05:45 00:05:49 entrepreneur make sure you get out of
00:05:47 00:05:51 the house make sure you go do fun social
00:05:49 00:05:52 things it's easy to just think the
00:05:51 00:05:53 answer is to work and keep working
00:05:52 00:05:55 harder and harder and stay in your
00:05:53 00:05:57 little bubble but there's something
00:05:55 00:05:58 hugely rewarding about not only
00:05:57 00:06:00 networking with other people that are
00:05:58 00:06:03 doing what you're doing but getting out
00:06:00 00:06:03 in learning new skills
00:06:57 00:07:01 it's Thursday morning and today I'm
00:06:59 00:07:03 gonna work on my copy and rather than
00:07:01 00:07:06 just fixing it myself I decided to hire
00:07:03 00:07:08 a copywriter and she did a much better
00:07:06 00:07:10 job than me so I wrote all the original
00:07:08 00:07:12 copy including the bullet points and
00:07:10 00:07:14 then down below here all this
00:07:12 00:07:16 information but she did some stuff that
00:07:14 00:07:18 I thought was really good and one of the
00:07:16 00:07:21 main things she did was focus on the
00:07:18 00:07:22 benefits of my product not the features
00:07:21 00:07:24 and you'll hear this over and over again
00:07:22 00:07:27 basically the benefits are how is it
00:07:24 00:07:28 going to benefit up some an individual a
00:07:27 00:07:31 feature is something like just four
00:07:28 00:07:32 ingredients why does anybody care that
00:07:31 00:07:35 it's just four ingredients it's because
00:07:32 00:07:36 it's real and natural and so you saw a
00:07:35 00:07:38 hundred percent real hundred percent
00:07:36 00:07:40 natural that's what's important no
00:07:38 00:07:43 sweeteners no chemicals no stimulants
00:07:40 00:07:45 that's the benefit of having just four
00:07:43 00:07:48 ingredients saying just four ingredients
00:07:45 00:07:50 is just a feature so I hired this
00:07:48 00:07:54 copywriter and she did a much better job
00:07:50 00:07:57 than me heading over to meet my buddy
00:07:54 00:07:59 mark right now who has a fitness blog
00:07:57 00:08:01 we're gonna get lunch his business blog
00:07:59 00:08:03 does over a million visitors million
00:08:01 00:08:06 visits per month so he knows a thing or
00:08:03 00:08:07 two about how to create content and he's
00:08:06 00:08:09 just an all-around great guy he actually
00:08:07 00:08:12 like two weeks ago helped me connect
00:08:09 00:08:13 with what my wife was like why am i why
00:08:12 00:08:16 do I want to work on performance nut
00:08:13 00:08:17 butter and he asked me the question of
00:08:16 00:08:20 like well why'd you even start this
00:08:17 00:08:21 company and the answer was for me the
00:08:20 00:08:23 reason I started performance nut butter
00:08:21 00:08:25 was because I wanted to show people how
00:08:23 00:08:26 to start an online business and it
00:08:25 00:08:28 wasn't about like making a ton of money
00:08:26 00:08:29 for me it was just showing people that
00:08:28 00:08:32 it was possible so when I reconnected
00:08:29 00:08:33 with that why it made me realize I
00:08:32 00:08:35 should start showing people again like
00:08:33 00:08:37 how I'm growing the business and showing
00:08:35 00:08:40 people that it's possible so that was
00:08:37 00:08:40 hugely helpful for me
00:08:44 00:08:49 reviews are obviously extremely
00:08:46 00:08:51 important to an Amazon page and that's
00:08:49 00:08:52 the task I'm working on now is getting
00:08:51 00:08:54 more reviews and there's a few different
00:08:52 00:08:57 ways that I'm planning on doing this the
00:08:54 00:08:59 first one is I I sign up for seller labs
00:08:57 00:09:01 feedback genius tonight to be fair I've
00:08:59 00:09:03 had this for a little while but what it
00:09:01 00:09:04 does this is pretty common most people
00:09:03 00:09:08 know about this is it sends out emails
00:09:04 00:09:09 after people order your product asking
00:09:08 00:09:11 for review so that's that's the first
00:09:09 00:09:13 way now some other ways they're a little
00:09:11 00:09:15 bit more gray hat to get reviews which
00:09:13 00:09:18 I'm not saying I recommend but it's an
00:09:15 00:09:20 option is getting people that you meet
00:09:18 00:09:23 to buy the product and venmo them or
00:09:20 00:09:24 PayPal them the amount of the product
00:09:23 00:09:27 cost in exchange for that five-star
00:09:24 00:09:29 review now this is very much against the
00:09:27 00:09:31 terms and service and you may get kicked
00:09:29 00:09:33 off of Amazon for doing this the truth
00:09:31 00:09:36 is they probably will never find out so
00:09:33 00:09:38 it's not a huge risk and the more I've
00:09:36 00:09:40 thought about this the more I thought
00:09:38 00:09:42 I'm not gonna worry too much about that
00:09:40 00:09:44 as long as I can have four and a half
00:09:42 00:09:46 stars which I do right now I'm fine now
00:09:44 00:09:49 if that starts to creep down and get to
00:09:46 00:09:51 the four star range I may consider doing
00:09:49 00:09:53 something to help get it to the four and
00:09:51 00:09:55 a half star but I'm not recommending
00:09:53 00:09:57 this to anyone right now my product has
00:09:55 00:10:00 220 reviews a four and a half star
00:09:57 00:10:02 average I'm doing okay there's no need
00:10:00 00:10:05 for me to risk getting banned from
00:10:02 00:10:07 Amazon but to get more reviews it's just
00:10:05 00:10:09 it's not worth it for me I will be doing
00:10:07 00:10:11 a video on how to get more reviews for
00:10:09 00:10:13 your Amazon FBA product so make sure you
00:10:11 00:10:15 click that subscribe button down below
00:10:13 00:10:18 and when I do release that video I'll
00:10:15 00:10:20 put a link in the show notes as well
00:10:18 00:10:21 task number six it was setting up a
00:10:20 00:10:24 coupon snack let me show you what a
00:10:21 00:10:26 coupon stack is coupon stack is
00:10:24 00:10:31 basically down here so if someone buys
00:10:26 00:10:33 by to say 15% by 3 save 20 by 4 save 25
00:10:31 00:10:35 now I might adjust those numbers but
00:10:33 00:10:38 what this does is it encourages people
00:10:35 00:10:40 to buy more than one item which Amazon
00:10:38 00:10:41 then sees that I'm getting more sales
00:10:40 00:10:43 that'll put me higher up in the rank
00:10:41 00:10:45 which will lead me to get even more
00:10:43 00:10:47 sales and hopefully it creates somewhat
00:10:45 00:10:49 of a snowball effect now one thing I did
00:10:47 00:10:52 not do is I want to create an image up
00:10:49 00:10:53 here that displays this discount and it
00:10:52 00:10:55 would look something similar to this
00:10:53 00:10:58 where the buy 210
00:10:55 00:11:01 sent off by you know by three fifteen
00:10:58 00:11:03 percent off etc etc so that's one of the
00:11:01 00:11:05 tasks I still need to do but I at least
00:11:03 00:11:09 in the meantime set up this coupon stack
00:11:05 00:11:10 down here to encourage people to buy
00:11:09 00:11:13 more than one so a lot of people ask how
00:11:10 00:11:14 do I increase my sales well try to get
00:11:13 00:11:16 people to buy more than one of your
00:11:14 00:11:19 products that are already buying one so
00:11:16 00:11:21 that's a very helpful tip hopefully
00:11:19 00:11:23 walking over to get sushi with my buddy
00:11:21 00:11:25 James and his girlfriend Audrey and
00:11:23 00:11:28 James is not only a really good friend
00:11:25 00:11:30 but he's one of the top Amazon FBA
00:11:28 00:11:32 sellers that I know he actually helped a
00:11:30 00:11:35 lot with launching performance nut
00:11:32 00:11:36 butter and increasing my sales so today
00:11:35 00:11:39 one of the things I'm going to tok to
00:11:36 00:11:41 him about is how do I take my Amazon
00:11:39 00:11:51 sales to the next level
00:11:52 00:11:57 the last thing I'm working on is the
00:11:54 00:11:59 images and this is a little bit tougher
00:11:57 00:12:01 out of everything it's probably gonna
00:11:59 00:12:02 take more time but at least today I'm
00:12:01 00:12:06 gonna come up with some kind of a plan
00:12:02 00:12:07 of how I can enhance my images now one
00:12:06 00:12:10 mistake a lot of new people make is not
00:12:07 00:12:12 having any images other than maybe their
00:12:10 00:12:14 product in different angles but I'm
00:12:12 00:12:15 hoping to fix that so this is one I did
00:12:14 00:12:18 it's not very good but at least it shows
00:12:15 00:12:20 like an action shot this is another kind
00:12:18 00:12:22 of action shot shows what the product
00:12:20 00:12:24 looks like this is super old actually so
00:12:22 00:12:26 I need to I need to replace this I did
00:12:24 00:12:29 this it's not the best but it's a
00:12:26 00:12:31 comparison now my friend did a
00:12:29 00:12:34 comparison I thought was much better he
00:12:31 00:12:36 showed his product and how black it is
00:12:34 00:12:38 compared to a competitor's product and
00:12:36 00:12:39 how it's not that black I don't know if
00:12:38 00:12:41 you can see that on your screen but did
00:12:39 00:12:43 a very side-by-side comparison and I
00:12:41 00:12:45 might do this with my product versus a
00:12:43 00:12:48 competitor's product and show all the
00:12:45 00:12:51 badges that we have versus the lack of
00:12:48 00:12:54 badges and what I mean by badges is you
00:12:51 00:12:55 know mine is gluten-free and it's paleo
00:12:54 00:12:57 friendly and blah blah blah and then
00:12:55 00:13:00 show the competitors and show that
00:12:57 00:13:02 they're not as good I did have a picture
00:13:00 00:13:03 that shows all the different ways to eat
00:13:02 00:13:06 it which i think is decent but this
00:13:03 00:13:08 could definitely be enhanced this this
00:13:06 00:13:10 one could be enhanced maybe show the
00:13:08 00:13:13 nutrition information more clearly even
00:13:10 00:13:14 instead of doing this I did this image
00:13:13 00:13:16 twice I could probably show the
00:13:14 00:13:18 nutrition information more clearly but
00:13:16 00:13:20 that's something I'm gonna be working on
00:13:18 00:13:21 today and it might take some time so
00:13:20 00:13:25 this might not necessarily be something
00:13:21 00:13:27 I get done today I did a lot this week
00:13:25 00:13:30 to increase my Amazon sales but what one
00:13:27 00:13:33 thing was the most important thing that
00:13:30 00:13:35 I did I'd say by far it was hanging out
00:13:33 00:13:37 with all my friends that also sell
00:13:35 00:13:39 Amazon that are also entrepreneurs they
00:13:37 00:13:41 gave me ideas on how to improve my
00:13:39 00:13:43 listing on how to increase sales I never
00:13:41 00:13:45 would have came up with on my own and
00:13:43 00:13:46 that's been a huge change for me a huge
00:13:45 00:13:48 shift is now that I'm starting to hang
00:13:46 00:13:51 out with people that do similar things
00:13:48 00:13:54 to what I do people that are like-minded
00:13:51 00:13:56 very smart people we can help each other
00:13:54 00:13:57 out they can share ideas with me that
00:13:56 00:13:58 are going to increase my business so if
00:13:57 00:14:00 I had one
00:13:58 00:14:01 one thing I did this week that you
00:14:00 00:14:04 should do its grow your network grow
00:14:01 00:14:06 your friend base you are the average of
00:14:04 00:14:08 the five people you spend the most time
00:14:06 00:14:10 with and remember that now if you want
00:14:08 00:14:12 more of a tactikal answer I would say
00:14:10 00:14:14 changing the main photo from our product
00:14:12 00:14:16 is one of the most important things you
00:14:14 00:14:19 can do and then hiring the copywriter
00:14:16 00:14:21 was also very important but like I said
00:14:19 00:14:23 having that tribe around you is more
00:14:21 00:14:25 important than any of this little small
00:14:23 00:14:26 tik tacky things that you can do if
00:14:25 00:14:28 you're interested in following my
00:14:26 00:14:31 journey of turning my passion into a
00:14:28 00:14:33 real business click the subscribe button
00:14:31 00:14:35 and I'm hoping that I can help you do
00:14:33 00:14:37 the same thing and I hope to see you in
00:14:35 00:14:37 the next video

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