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HOW I UPDATE MY FACEBOOK CUSTOM AUDIENCES

Published on: December 23 2022 by David Cantero

Are you tired of manually updating your Facebook custom audiences? Do you want to save time and streamline the process? In this article, we'll explore different ways to update your Facebook custom audiences efficiently.

1. Utilize the Facebook Pixel:

- The Facebook pixel is a code that you add to your website to track conversions and create custom audiences.

- Once the pixel is installed, it automatically updates your custom audiences based on website activity.

2. Use Customer File Upload:

- If you have a customer list with their email or phone numbers, you can upload it to Facebook.

- Facebook will match the data to their accounts and create a custom audience for you.

3. Set up Offline Events:

- If you have a brick-and-mortar store or in-person events, you can set up offline events.

- Offline events allow you to upload data from in-store purchases and events to update your custom audiences.

4. Sync with a CRM:

- If you use a customer relationship management (CRM) tool, you can sync it with Facebook.

- This integration allows you to automatically update your custom audiences based on CRM data.

5. Regularly Update and Refine:

- It's essential to regularly update and refine your custom audiences to ensure accuracy and relevance.

- Review your audience insights and adjust your targeting as needed.

Updating your Facebook custom audiences doesn't have to be a manual and time-consuming task. By utilizing the Facebook pixel, customer file upload, offline events, CRM integration, and regularly refining your audiences, you can save time and improve your targeting. Start implementing these strategies today to see the benefits for your business.

HOW I UPDATE MY FACEBOOK CUSTOM AUDIENCES

How to Create Custom Audiences for Facebook Advertising

In this video, the speaker talks about the importance of creating custom audiences for Facebook advertising. He shares his process for updating his custom audiences to ensure that the most relevant people are seeing his ads.

Steps:

1. Install Facebook Pixel on all pages

- Facebook Pixel tracks visitors, traffic, and customers on all pages

- Step one is to install Facebook Pixel

2. Create Custom Audiences around specific pages

- Categorize and segment all pages in the cartridge system

- Identify people who are landing on specific pages but have not purchased anything

- Create custom audiences for these people

3. Exclude people who have landed on specific pages

- Exclude people who have already purchased the course

- Include people who have not purchased the course but have landed on specific pages

- Use this custom audience for retargeting in future ads

4. Use Custom Audiences for Facebook Advertising

- Use custom audiences to ensure that the most relevant people are seeing your ads

- Target people who have not yet purchased the course but have landed on specific pages

- Use existing posts on the business page to run the ad

Creating custom audiences is a powerful way to take advantage of Facebook advertising. By categorizing and segmenting all pages and excluding people who have already purchased the course, you can ensure that the most relevant people are seeing your ads. Use custom audiences for retargeting in future ads to maximize your advertising efforts.

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