How To 10x SALES With Custom Audiences On Google ADs

Published on: December 6 2022 by Shri Kanase

How To 10x SALES With Custom Audiences On Google ADs

How To 10x SALES With Custom Audiences On Google ADs

How To 10x SALES With Custom Audiences On Google ADs

startTime	durationTime	text
00:00:00	00:00:03	yo what is going on everybody sri kunasa
00:00:02	00:00:06	here so how to create
00:00:03	00:00:07	custom audiences for google ads now one
00:00:06	00:00:10	of the
00:00:07	00:00:13	most overlooked aspects of google ads
00:00:10	00:00:15	is custom audiences in my opinion if you
00:00:13	00:00:16	are not using custom audiences to your
00:00:15	00:00:18	advantage and if you're running shopping
00:00:16	00:00:20	ads or even search ads
00:00:18	00:00:22	then you're absolutely doing something
00:00:20	00:00:23	wrong but not to worry that's why i'm
00:00:22	00:00:26	here because i'm gonna be showing you
00:00:23	00:00:28	exactly which audiences you will need
00:00:26	00:00:29	for your google ads account in order to
00:00:28	00:00:31	get the best
00:00:29	00:00:33	return on ad spend possible but also how
00:00:31	00:00:35	to even create them because
00:00:33	00:00:36	there's not a lot of tutorials out there
00:00:35	00:00:38	on custom audiences
00:00:36	00:00:40	or how they even work so i'm going to be
00:00:38	00:00:42	going over step by step on exactly how
00:00:40	00:00:42	that's done but without wasting any more
00:00:42	00:00:44	time
00:00:42	00:00:46	let's just jump right into it the first
00:00:44	00:00:47	thing you'll have to do in order to find
00:00:46	00:00:48	any type of success with this video
00:00:47	00:00:50	however
00:00:48	00:00:52	is to destroy that like button until it
00:00:50	00:00:53	turns blue i promise it's going to take
00:00:52	00:00:55	just two quick seconds okay hopefully
00:00:53	00:00:57	i've done that but custom audiences now
00:00:55	00:00:59	before actually going on to my google
00:00:57	00:01:01	ads account and this is a brand new
00:00:59	00:01:02	account for a brand new shopify store
00:01:01	00:01:04	if you're still facing issues with
00:01:02	00:01:06	getting your account suspended for your
00:01:04	00:01:07	merchant center account specifically
00:01:06	00:01:09	you want to check out the video i
00:01:07	00:01:11	released a few weeks ago which
00:01:09	00:01:13	goes over this that video goes step by
00:01:11	00:01:15	step on how to recover
00:01:13	00:01:16	your account and exactly what steps you
00:01:15	00:01:18	should be taking but
00:01:16	00:01:20	let's go on over to our google doc to
00:01:18	00:01:21	first go over exactly which type of
00:01:20	00:01:23	audiences you actually need
00:01:21	00:01:24	and there are several different
00:01:23	00:01:26	audiences you'll be needing before i
00:01:24	00:01:28	reveal them let's tok about audiences
00:01:26	00:01:29	and exactly what they mean so if you're
00:01:28	00:01:32	a facebook ads user
00:01:29	00:01:34	basically these audiences are the people
00:01:32	00:01:34	that have already interacted with your
00:01:34	00:01:36	business
00:01:34	00:01:38	in some way this could mean that they
00:01:36	00:01:39	added a product to cart or they simply
00:01:38	00:01:41	visited your website
00:01:39	00:01:43	or they went all the way to purchase and
00:01:41	00:01:43	purchase something these customers all
00:01:43	00:01:45	get
00:01:43	00:01:48	a special placement within the different
00:01:45	00:01:48	audiences which are available on google
00:01:48	00:01:51	however
00:01:48	00:01:52	it is your responsibility to use these
00:01:51	00:01:54	audiences to your advantage
00:01:52	00:01:56	i've made a video on this where i went
00:01:54	00:01:57	over how you can target
00:01:56	00:02:00	these people and by target i've been
00:01:57	00:02:01	doing retargeting via shopping ads
00:02:00	00:02:03	running for cool audiences which you can
00:02:01	00:02:04	check out on my channel but these
00:02:03	00:02:05	audiences
00:02:04	00:02:07	time and time again i've notiked have
00:02:05	00:02:08	gotten me really good results and as you
00:02:07	00:02:10	guys
00:02:08	00:02:11	see on the screen the roast is always a
00:02:10	00:02:12	little bit higher than the overall
00:02:11	00:02:14	campaigns roast
00:02:12	00:02:16	for these audiences and that's simply
00:02:14	00:02:17	because these are either warm or hot
00:02:16	00:02:19	traffic so you want to use them
00:02:17	00:02:21	to your advantage but there's different
00:02:19	00:02:23	audiences available not every audience
00:02:21	00:02:24	which google allows and which google
00:02:23	00:02:26	provides
00:02:24	00:02:27	is going to be useful to you so exactly
00:02:26	00:02:27	what kind of audiences do you even
00:02:27	00:02:29	create
00:02:27	00:02:30	how do you go about doing this there are
00:02:29	00:02:31	several different audiences as i already
00:02:30	00:02:33	mentioned
00:02:31	00:02:35	which you need to create here is the
00:02:33	00:02:36	following list so the first one is all
00:02:35	00:02:37	converters
00:02:36	00:02:39	now this should be automatikally
00:02:37	00:02:40	provided to you by google
00:02:39	00:02:42	if it is not we'll go over how to create
00:02:40	00:02:43	this but in addition there's all
00:02:42	00:02:44	visitors
00:02:43	00:02:46	people who went to the cart page but
00:02:44	00:02:47	didn't check out people who purchased
00:02:46	00:02:49	the product
00:02:47	00:02:50	people that actually abandoned their
00:02:49	00:02:52	card in checkout and
00:02:50	00:02:54	similar to all converters and this is
00:02:52	00:02:56	actually a look-alike audience
00:02:54	00:02:57	the last one is the adwords optimized
00:02:56	00:02:59	list now there are several more
00:02:57	00:03:00	audiences which you can actually create
00:02:59	00:03:02	and use with google
00:03:00	00:03:04	however in my own experience i've always
00:03:02	00:03:06	found that this list right here
00:03:04	00:03:08	is the list of audiences that you
00:03:06	00:03:10	actually need to get the results
00:03:08	00:03:12	other audiences which are available via
00:03:10	00:03:14	google don't always provide the best
00:03:12	00:03:15	results but don't be afraid to try them
00:03:14	00:03:17	on your ad account because something
00:03:15	00:03:19	that works for you may not always work
00:03:17	00:03:20	for me and vice versa but
00:03:19	00:03:21	how do you actually create these
00:03:20	00:03:24	audiences how do you even use them
00:03:21	00:03:26	within your campaigns let's go ahead and
00:03:24	00:03:27	go on over to my google's ads account
00:03:26	00:03:29	to show you guys exactly how this is
00:03:27	00:03:31	done so on the google ads dashboard this
00:03:29	00:03:32	is what you should be seeing
00:03:31	00:03:34	the first step for you is to go to the
00:03:32	00:03:36	tools button right here on the top
00:03:34	00:03:37	from there you want to go on to the
00:03:36	00:03:39	shared library section
00:03:37	00:03:41	and within the shared library sections
00:03:39	00:03:42	where you'll see what you need
00:03:41	00:03:44	access to and that is the audience
00:03:42	00:03:44	manager now if you're again from
00:03:44	00:03:46	facebook
00:03:44	00:03:48	audience manager is very similar to what
00:03:46	00:03:50	you see via facebook ads
00:03:48	00:03:52	where you go ahead and create audiences
00:03:50	00:03:53	with google that is exactly what we're
00:03:52	00:03:55	going to be doing
00:03:53	00:03:56	this is actually a brand new google ads
00:03:55	00:03:58	account for a brand new shopify store
00:03:56	00:04:00	and as you guys can see there's already
00:03:58	00:04:02	two different audiences created
00:04:00	00:04:03	for this account i did not create these
00:04:02	00:04:05	myself it says right here these were
00:04:03	00:04:07	automatikally created so this is the all
00:04:05	00:04:09	users meaning all people
00:04:07	00:04:11	who visited my website and this is the
00:04:09	00:04:12	second one which is all purchasers of
00:04:11	00:04:14	the website so people
00:04:12	00:04:16	who purchase that means these two
00:04:14	00:04:16	audiences you will not have to go ahead
00:04:16	00:04:18	and create
00:04:16	00:04:20	so the first audience all converters is
00:04:18	00:04:22	already chosen for you
00:04:20	00:04:23	in addition all visitors is basically
00:04:22	00:04:24	this first one right here so this is
00:04:23	00:04:25	also another
00:04:24	00:04:27	audience which you don't have to create
00:04:25	00:04:28	so let's go ahead and go on to the cart
00:04:27	00:04:29	audience exactly
00:04:28	00:04:31	what should you be doing with this
00:04:29	00:04:32	audience for any other audience
00:04:31	00:04:34	including the card
00:04:32	00:04:36	audience it is a very simple process to
00:04:34	00:04:37	actually go ahead and target them what
00:04:36	00:04:39	you want to do
00:04:37	00:04:41	is go ahead and click this plus button
00:04:39	00:04:42	on the top left from here you'll see
00:04:41	00:04:44	that there are various different options
00:04:42	00:04:47	website visitors
00:04:44	00:04:48	app users youtube users customer list or
00:04:47	00:04:50	custom combination
00:04:48	00:04:52	we want to go ahead and choose website
00:04:50	00:04:53	visitors for the people that visited the
00:04:52	00:04:54	cart but didn't
00:04:53	00:04:56	proceed to the checkout page so we do
00:04:54	00:04:57	website visitors
00:04:56	00:04:59	once you click on that this is exactly
00:04:57	00:05:01	what you're gonna see so the first step
00:04:59	00:05:03	for you when creating any type of
00:05:01	00:05:04	audience is to give it a name now in my
00:05:03	00:05:06	own case what i always do is
00:05:04	00:05:08	i simply name the audience what it is
00:05:06	00:05:09	supposed to be doing
00:05:08	00:05:11	or what it is exactly targeting so in
00:05:09	00:05:12	this case we're targeting those people
00:05:11	00:05:14	who went to the cart page but didn't
00:05:12	00:05:15	check out so we would simply name this
00:05:14	00:05:17	audience
00:05:15	00:05:18	cart or you can name it card but didn't
00:05:17	00:05:20	check out etc
00:05:18	00:05:22	in addition what i like to do is i like
00:05:20	00:05:25	to put in parentheses how many days
00:05:22	00:05:26	previous worth of data you are targeting
00:05:25	00:05:29	with this audience in this case
00:05:26	00:05:30	for the people that went to cart page
00:05:29	00:05:31	but didn't check out i always like to
00:05:30	00:05:33	stay
00:05:31	00:05:35	at 180 for this specific audience now
00:05:33	00:05:37	you can of course do more you can do
00:05:35	00:05:39	less it is completely up to you
00:05:37	00:05:40	in my own experience what i do is i like
00:05:39	00:05:42	to do 180 days
00:05:40	00:05:44	because unlike facebook with google you
00:05:42	00:05:45	really only need to create one audience
00:05:44	00:05:46	and google
00:05:45	00:05:47	is going to keep track of that
00:05:46	00:05:48	throughout the time that you have that
00:05:47	00:05:50	and i've personally notiked that the
00:05:48	00:05:52	number 180 works a little bit better
00:05:50	00:05:54	with google which is why
00:05:52	00:05:55	i have that in this case let's move on
00:05:54	00:05:56	to the next step which is the list
00:05:55	00:05:57	members now
00:05:56	00:05:59	here are different options that you can
00:05:57	00:06:00	do you can do the visitors of a simple
00:05:59	00:06:02	page like
00:06:00	00:06:03	just go into the cart page or you can do
00:06:02	00:06:05	somebody who visited the cart page but
00:06:03	00:06:06	then went on to another page
00:06:05	00:06:08	or you can do a wide variety of
00:06:06	00:06:10	different options for this case we were
00:06:08	00:06:12	just doing the first option right here
00:06:10	00:06:14	and visited page we want to make sure
00:06:12	00:06:16	that this is chosen and it is default
00:06:14	00:06:18	but what we want to do now is we want to
00:06:16	00:06:19	go in and do backward slash and we want
00:06:18	00:06:21	to type in the word
00:06:19	00:06:23	cart because we are now targeting people
00:06:21	00:06:24	who actually visited the cart page now
00:06:23	00:06:26	if you want to simply target people that
00:06:24	00:06:27	went onto the cart page you can leave it
00:06:26	00:06:28	like this
00:06:27	00:06:30	however if you want to target the people
00:06:28	00:06:32	that went onto the cart page but did not
00:06:30	00:06:33	move on to the checkout page
00:06:32	00:06:35	then you want to go ahead and change
00:06:33	00:06:36	this to match every rule group
00:06:35	00:06:38	and once you do that you want to click
00:06:36	00:06:39	the end button right here to then go
00:06:38	00:06:42	ahead and add the
00:06:39	00:06:43	small portion of the url on the checkout
00:06:42	00:06:44	page in this case
00:06:43	00:06:46	what we're going to do is we're going to
00:06:44	00:06:47	add the slash checkout section because
00:06:46	00:06:49	this word right here should be
00:06:47	00:06:50	included within the url for the checkout
00:06:49	00:06:52	of that page
00:06:50	00:06:53	however if you don't want to take this
00:06:52	00:06:54	extra step you can simply leave it at
00:06:53	00:06:56	the
00:06:54	00:06:57	backward slash card section right there
00:06:56	00:06:58	but once you do that then you want to
00:06:57	00:07:00	scroll down
00:06:58	00:07:01	there are different options available
00:07:00	00:07:03	here i don't really like to play with
00:07:01	00:07:04	all of these besides the membership
00:07:03	00:07:06	duration one now this
00:07:04	00:07:08	is where you can decide how long you
00:07:06	00:07:10	want somebody to be within this audience
00:07:08	00:07:12	as we said for this audience we want it
00:07:10	00:07:12	to be 180 days so that's exactly what
00:07:12	00:07:15	we're gonna do
00:07:12	00:07:16	we change it to 180 days and once you're
00:07:15	00:07:18	done with that simply create the
00:07:16	00:07:19	audience and you're good to go and that
00:07:18	00:07:21	is how you create the first real
00:07:19	00:07:22	audience which is the cart page
00:07:21	00:07:24	abandoners who didn't move on to the
00:07:22	00:07:25	checkout page now you want to be doing
00:07:24	00:07:27	the same thing for these other ones as
00:07:25	00:07:29	well the audience purchases
00:07:27	00:07:30	and all converters are pretty much the
00:07:29	00:07:31	same so you really don't have to create
00:07:30	00:07:33	these twice
00:07:31	00:07:35	however you can personally go ahead and
00:07:33	00:07:36	do that but cart abandoners now this is
00:07:35	00:07:38	the audience
00:07:36	00:07:39	where if you did add this backward slash
00:07:38	00:07:41	checkout word
00:07:39	00:07:43	you want to take this off now for the
00:07:41	00:07:44	cart abandoners audience simply because
00:07:43	00:07:47	within that audience we want to only
00:07:44	00:07:48	target those people who actually fully
00:07:47	00:07:50	abandoned their card meaning
00:07:48	00:07:52	they went onto the card page and then
00:07:50	00:07:54	they also went on to their checkout page
00:07:52	00:07:56	but they did not buy anything from there
00:07:54	00:07:57	they simply left the checkout page or
00:07:56	00:07:58	what you can do
00:07:57	00:08:00	you can target the checkout page itself
00:07:58	00:08:02	and then name the audience people who
00:08:00	00:08:03	abandon the checkout instead of people
00:08:02	00:08:04	who abandon their card so what you would
00:08:03	00:08:06	do
00:08:04	00:08:08	for the url is simply use this url and
00:08:06	00:08:08	instead of having the backward slash
00:08:08	00:08:10	cart
00:08:08	00:08:12	url right there you would just put
00:08:10	00:08:12	backward slash checkout and this would
00:08:12	00:08:14	be targeting
00:08:12	00:08:16	all the people who left the checkout
00:08:14	00:08:17	page without purchasing there's again
00:08:16	00:08:19	various different audiences which you
00:08:17	00:08:20	can actually do but that's exactly how
00:08:19	00:08:22	you would
00:08:20	00:08:23	target somebody with and create an
00:08:22	00:08:24	audience for them who abandoned their
00:08:23	00:08:26	checkout
00:08:24	00:08:27	so again as i mentioned first audience
00:08:26	00:08:28	you want to create is the cart audience
00:08:27	00:08:30	which is people
00:08:28	00:08:32	who will abandon their cart within the
00:08:30	00:08:34	past 180 days
00:08:32	00:08:36	again simply leave this at backward
00:08:34	00:08:38	slash cart and then using the match
00:08:36	00:08:40	every rule group add in the condition
00:08:38	00:08:41	that they also visited the checkout
00:08:40	00:08:43	page but did not purchase now this
00:08:41	00:08:44	audience is different than this one
00:08:43	00:08:46	right here because with the cart
00:08:44	00:08:47	abandoners audience
00:08:46	00:08:50	we're gonna just be leaving it as the
00:08:47	00:08:52	condition backward slash cart and that's
00:08:50	00:08:52	all that has to be matched in order for
00:08:52	00:08:54	this audience
00:08:52	00:08:56	to fire as we already mentioned
00:08:54	00:08:57	purchases and all converters is one
00:08:56	00:08:59	audience in itself
00:08:57	00:09:00	however all converters is a google
00:08:59	00:09:01	created audience and the purchases
00:09:00	00:09:03	audience
00:09:01	00:09:05	is one which you can manually create and
00:09:03	00:09:07	put in a manual number for the amount of
00:09:05	00:09:08	days that a member should be in there so
00:09:07	00:09:09	this
00:09:08	00:09:11	is what i normally like to do if you
00:09:09	00:09:12	don't really want to use google's given
00:09:11	00:09:15	audience you can just go and
00:09:12	00:09:16	do this and for the actual url what you
00:09:15	00:09:17	would do
00:09:16	00:09:19	is you would change it to the thank you
00:09:17	00:09:21	page url so you would do think and
00:09:19	00:09:23	however it is at the very end of
00:09:21	00:09:24	your checkout that is what you should
00:09:23	00:09:26	write so if it is thank underscore
00:09:24	00:09:28	you at the very end for the thank you
00:09:26	00:09:30	page url you would simply copy that
00:09:28	00:09:32	part of the url and paste it in right
00:09:30	00:09:34	here because our thank you page is going
00:09:32	00:09:36	to contain this url and that is exactly
00:09:34	00:09:37	what this condition says so
00:09:36	00:09:39	in this case we would be targeting all
00:09:37	00:09:40	the people who visited the thank you
00:09:39	00:09:42	page and that means
00:09:40	00:09:43	these are all people that actually
00:09:42	00:09:45	purchase something and then you can come
00:09:43	00:09:47	down here to the membership duration
00:09:45	00:09:49	and change this to 540 days but let's
00:09:47	00:09:50	move on to the last two audiences on the
00:09:49	00:09:52	list which is
00:09:50	00:09:54	similar to all converters and adwords
00:09:52	00:09:55	optimized list now in order to
00:09:54	00:09:57	understand more about these two
00:09:55	00:09:58	audiences i'm going to go ahead and take
00:09:57	00:10:00	you guys over to the actual
00:09:58	00:10:02	google ads website to show you more
00:10:00	00:10:03	about exactly what happens with
00:10:02	00:10:05	these audiences and how they're even
00:10:03	00:10:07	created because these two are some of
00:10:05	00:10:08	the most powerful audiences you can
00:10:07	00:10:09	create
00:10:08	00:10:11	for your google ads account however
00:10:09	00:10:12	they're not just given to you directly
00:10:11	00:10:14	you need to actually earn them now what
00:10:12	00:10:16	do i mean by this exactly well
00:10:14	00:10:18	let's look at exactly what is written
00:10:16	00:10:19	right here so the first qualification
00:10:18	00:10:21	in order for your account to even be
00:10:19	00:10:22	eligible for this type of audience is to
00:10:21	00:10:25	have a minimum
00:10:22	00:10:26	of 100 visitors in the remarketing list
00:10:25	00:10:29	itself now this remarketing list
00:10:26	00:10:31	is automatikally generated by google ads
00:10:29	00:10:32	once you have enough visitors on your
00:10:31	00:10:33	shopify
00:10:32	00:10:35	store via google so you don't have to
00:10:33	00:10:37	really worry about this personally
00:10:35	00:10:39	but the second thing that determines
00:10:37	00:10:41	whether these remarketing lists are
00:10:39	00:10:43	available to you or not is how recently
00:10:41	00:10:44	these visitors joined the original list
00:10:43	00:10:46	now if your google ads account was
00:10:44	00:10:48	running many many days ago
00:10:46	00:10:49	maybe a year ago or two years ago of
00:10:48	00:10:50	course those people will no longer be
00:10:49	00:10:52	available within that list
00:10:50	00:10:54	and that means if you did have the list
00:10:52	00:10:56	previously it will no longer be
00:10:54	00:10:57	available but the third thing is the
00:10:56	00:10:59	types of sites that these
00:10:57	00:11:00	visitors browse now these people if
00:10:59	00:11:02	they're not really using
00:11:00	00:11:04	google itself to do much research into
00:11:02	00:11:05	different products into what they want
00:11:04	00:11:07	to find etc
00:11:05	00:11:08	then they're not going to be available
00:11:07	00:11:10	within this audience so
00:11:08	00:11:12	they should be using this google
00:11:10	00:11:14	remarketing list in order to even
00:11:12	00:11:16	rank under this list that will be
00:11:14	00:11:17	created for you but the fourth thing is
00:11:16	00:11:19	the list must be owned by your account
00:11:17	00:11:20	not shared so what i'm gonna do is i'm
00:11:19	00:11:22	gonna show you guys
00:11:20	00:11:23	one google ads account for my main
00:11:22	00:11:25	shopify store
00:11:23	00:11:26	where the lists are actually available
00:11:25	00:11:28	so if you scroll all the way down
00:11:26	00:11:29	you can see that the first audience
00:11:28	00:11:30	right here is the similar to all
00:11:29	00:11:32	visitors audience
00:11:30	00:11:33	and the similar to all converters audio
00:11:32	00:11:35	now the two main lists that you want to
00:11:33	00:11:38	be on the lookout for are similar to all
00:11:35	00:11:39	converters and adverse optimized lists
00:11:38	00:11:41	so as you can see right here
00:11:39	00:11:42	similar to all converters it says right
00:11:41	00:11:44	here this was automatikally created
00:11:42	00:11:46	which is what we want
00:11:44	00:11:48	and once it has enough data it will show
00:11:46	00:11:50	you exactly how many people it can show
00:11:48	00:11:52	this audience to meaning how many people
00:11:50	00:11:54	are even within this audience and this
00:11:52	00:11:55	is basically a look-alike audience for
00:11:54	00:11:57	your google ads account
00:11:55	00:11:58	the next list that is going to be
00:11:57	00:11:59	automatikally created is the adwords
00:11:58	00:12:01	optimized list
00:11:59	00:12:03	again basically a lookalike audience and
00:12:01	00:12:05	this is automatikally created by google
00:12:03	00:12:06	now this is not always the best audience
00:12:05	00:12:08	to have because
00:12:06	00:12:09	you don't have any control over who is
00:12:08	00:12:11	within this audience but
00:12:09	00:12:13	once it's available then you can go
00:12:11	00:12:15	ahead and target these people within
00:12:13	00:12:16	your shopping campaigns and this brings
00:12:15	00:12:18	me to the final point of this video
00:12:16	00:12:20	which is how do you even choose these
00:12:18	00:12:21	audiences within your campaigns and how
00:12:20	00:12:22	do you even target them so what we're
00:12:21	00:12:24	gonna do
00:12:22	00:12:25	is we're gonna go on over to one of my
00:12:24	00:12:28	main google shopping campaigns
00:12:25	00:12:29	running for this ad account right now
00:12:28	00:12:30	and we're going to look at that ad
00:12:29	00:12:31	account to see
00:12:30	00:12:33	the audience and how it's currently
00:12:31	00:12:35	performing so i'm going inside one of my
00:12:33	00:12:36	general testing campaigns and i want to
00:12:35	00:12:38	go to the audiences section
00:12:36	00:12:40	within the audiences section will now be
00:12:38	00:12:42	able to get more data
00:12:40	00:12:44	on exactly how these audiences are
00:12:42	00:12:46	performing and this is also the section
00:12:44	00:12:48	where you're going to actually be adding
00:12:46	00:12:49	the audience itself once it's available
00:12:48	00:12:50	but you can
00:12:49	00:12:52	in the meantime add these other
00:12:50	00:12:54	audiences which you have created and
00:12:52	00:12:54	basically retarget these people because
00:12:54	00:12:56	that
00:12:54	00:12:58	is where these audiences really shine
00:12:56	00:13:00	the most what i want to do is i want to
00:12:58	00:13:01	look at all time worth of data for these
00:13:00	00:13:03	audiences
00:13:01	00:13:04	to show you guys how powerful these
00:13:03	00:13:06	audiences are so
00:13:04	00:13:08	as you can see in total we have spent
00:13:06	00:13:08	roughly ninety thousand dollars on this
00:13:08	00:13:10	campaign
00:13:08	00:13:12	but the audience has spent only about
00:13:10	00:13:13	six thousand dollars and in total
00:13:12	00:13:16	we have gotten thirty three thousand
00:13:13	00:13:18	dollars in sales for a total return on
00:13:16	00:13:20	ad spend for 5.41 now as you can see
00:13:18	00:13:22	for the overall general testing campaign
00:13:20	00:13:24	the robust is 4.68
00:13:22	00:13:25	but with these audiences in total it's
00:13:24	00:13:28	5.41 so much higher
00:13:25	00:13:29	than the actual campaign itself and
00:13:28	00:13:31	individually these
00:13:29	00:13:33	audiences have done very very well as
00:13:31	00:13:34	you guys can see right here clearly
00:13:33	00:13:36	but what do you want to do once you're
00:13:34	00:13:38	on this section is to go ahead and click
00:13:36	00:13:40	this pen button right here
00:13:38	00:13:42	from this pen button we want to first of
00:13:40	00:13:44	all make sure that this second option is
00:13:42	00:13:46	chosen right here observation
00:13:44	00:13:47	we do not want to just target these
00:13:46	00:13:48	people because we're not trying to
00:13:47	00:13:50	narrow down
00:13:48	00:13:51	this campaign to just these individuals
00:13:50	00:13:53	we want to observe them
00:13:51	00:13:55	and we want to target them in addition
00:13:53	00:13:57	to the cold traffic audiences for the
00:13:55	00:13:58	products that we have running within
00:13:57	00:13:59	this campaign but once you choose this
00:13:58	00:14:01	option you want to go ahead and click
00:13:59	00:14:03	the browse button right here
00:14:01	00:14:04	from the browse button you want to click
00:14:03	00:14:06	this last option which is how they've
00:14:04	00:14:08	interacted with your business because
00:14:06	00:14:10	this is where the remarketing list and
00:14:08	00:14:11	all of the other lists that you create
00:14:10	00:14:13	will be shown so right here as you can
00:14:11	00:14:15	see website visitors you should have
00:14:13	00:14:17	at least the ones i mentioned earlier in
00:14:15	00:14:19	the google doc available here
00:14:17	00:14:20	you simply choose on them and then the
00:14:19	00:14:21	combined list and similar audiences
00:14:20	00:14:23	section is where
00:14:21	00:14:25	google will provide you the list itself
00:14:23	00:14:26	if it's available for you then you want
00:14:25	00:14:28	to click on it if it's not then you want
00:14:26	00:14:30	to just go ahead and wait for it to
00:14:28	00:14:31	become available as you guys saw
00:14:30	00:14:33	on the official website it does take a
00:14:31	00:14:35	little bit of time and data
00:14:33	00:14:37	for it to become available but once you
00:14:35	00:14:38	have chosen them just click save
00:14:37	00:14:40	and that's literally all you have to do
00:14:38	00:14:42	once it's saved you should see them here
00:14:40	00:14:43	then you have the option of going in and
00:14:42	00:14:45	adjusting the bids
00:14:43	00:14:47	i do recommend bidding higher for these
00:14:45	00:14:48	audiences for example for all visitors
00:14:47	00:14:50	it's at 50
00:14:48	00:14:52	for cart abandoners it's at 120 and for
00:14:50	00:14:54	people who purchased
00:14:52	00:14:55	it's at 300 because this is the most
00:14:54	00:14:56	valuable audience
00:14:55	00:14:58	you want to bid a little bit more to
00:14:56	00:14:59	that but the bidding will entirely
00:14:58	00:15:01	depend on you
00:14:59	00:15:03	and which audience you're targeting but
00:15:01	00:15:04	this is the overall strategy on how you
00:15:03	00:15:06	create custom audiences
00:15:04	00:15:07	and how you actually target them make
00:15:06	00:15:10	sure to create at least the ones on this
00:15:07	00:15:11	list of course besides the bottom two
00:15:10	00:15:12	and once you do start using them you
00:15:11	00:15:14	should definitely see
00:15:12	00:15:16	positive results because these are again
00:15:14	00:15:17	warm and hot traffic audiences
00:15:16	00:15:19	if you found any type of value in this
00:15:17	00:15:20	video smash that like button and smash
00:15:19	00:15:23	that subscribe button i'll see you guys
00:15:20	00:15:23	next time