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How to add corporate photography to an established family photographer | Tip For Tip Episode 67

Published on: December 17 2022 by BitBranding

In the competitive world of photography, it's important to diversify your portfolio and expand your services to reach a wider audience. One way to do this is by adding corporate photography to your established family photography business. In this episode of Tip For Tip, we'll discuss how to successfully incorporate corporate photography into your business and attract new clients.

1. Determine Your Niche:

- Research and analyze the market for corporate photography in your area.

- Decide on the types of corporate photography you want to offer (headshots, event photography, product photography, etc.)

- Develop a unique selling point for your corporate photography services.

2. Build Your Portfolio:

- Offer discounted or pro bono services to local businesses to build your portfolio.

- Showcase your work on your website and social media platforms.

- Ask for testimonials from satisfied corporate clients to add to your marketing materials.

3. Market Your Services:

- Create a separate section on your website for corporate photography services.

- Attend networking events and trade shows to showcase your work and connect with potential clients.

- Utilize email marketing and social media advertising to promote your services.

4. Price Your Services:

- Research the market rates for corporate photography in your area.

- Determine your own pricing based on your experience, equipment, and the value you provide to clients.

- Consider offering package deals or discounts for repeat clients.

5. Provide Excellent Customer Service:

- Communicate clearly with clients to understand their needs and expectations.

- Be professional and punctual for all photo shoots and meetings.

- Follow up with clients after the shoot to ensure their satisfaction and ask for feedback.

Adding corporate photography to your established family photography business can be a lucrative and rewarding venture. By identifying your niche, building your portfolio, marketing your services, pricing effectively, and providing excellent customer service, you can attract new corporate clients and expand your photography business.

- On today's episode of Tip For Tip, we discuss corporate photography, transitions, and decluttering.

- Aaron and Christian are joined by professional photographer, Emily McClure, to answer a listener's question about adding corporate work to their photography business.

Tips for Adding Corporate Work to Your Photography Business:

1. Join networking groups and chambers of commerce to meet potential corporate clients.

- Focus on smaller businesses for headshot work and larger corporations for more extensive projects.

- Research your competition to ensure your work stands out.

2. Reach out to potential clients via email or phone with a customized pitch and offer.

- Craft an attention-grabbing subject line and message that speaks to their interests.

- Dedicate time each day to reaching out to multiple businesses.

3. Improve the quality of your photos by decluttering the background, finding good lighting, and being consistent in your work.

- Adding corporate work to your photography business can be a lucrative revenue stream if approached strategically.

- By networking, researching competition, and reaching out to potential clients with a customized pitch, photographers can successfully expand their services.

- Improving the quality of your photos through decluttering and good lighting will also attract clients and set your work apart.

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