How To Advertise On Facebook - #1 FB Ad Strategy

Published on: December 5 2022 by Miles Beckler

How To Advertise On Facebook - #1 FB Ad Strategy

How To Advertise On Facebook - #1 FB Ad Strategy

How To Advertise On Facebook - #1 FB Ad Strategy

startTime	durationTime	text
00:00:00	00:00:03	this is the exact strategy that i'm
00:00:01	00:00:05	personally using to generate new
00:00:03	00:00:08	customers through facebook advertising
00:00:05	00:00:09	that are bringing in 50 to 70 dollars
00:00:08	00:00:12	per customer that's my average order
00:00:09	00:00:15	value for about five dollars in ad spend
00:00:12	00:00:16	so i'm getting over 10x my return on ad
00:00:15	00:00:19	spend with this strategy you're learning
00:00:16	00:00:21	here in this video now i originally made
00:00:19	00:00:22	this video and only offered it to my
00:00:21	00:00:24	premium members inside of my inner
00:00:22	00:00:26	circle membership program but i've
00:00:24	00:00:28	decided with all the chaos that's going
00:00:26	00:00:30	on i want to make sure you have access
00:00:28	00:00:33	to all of the information you need to
00:00:30	00:00:34	grow your business successfully for free
00:00:33	00:00:37	okay i'm not charging for this there's
00:00:34	00:00:39	no webinar registration there's no sales
00:00:37	00:00:41	pitch coming i'm giving you 100 of the
00:00:39	00:00:43	strategy here and this strategy has not
00:00:41	00:00:44	only worked for me but i've got several
00:00:43	00:00:47	members who have implemented this and
00:00:44	00:00:49	they're seeing a very positive roi with
00:00:47	00:00:51	their facebook ads as well remember
00:00:49	00:00:53	we're toking about the strategy level
00:00:51	00:00:56	not the tactiks the tactiks are
00:00:53	00:00:57	irrelevant with the wrong strategy so
00:00:56	00:00:59	we're kind of in the brainstorm
00:00:57	00:01:02	discussing the bigger picture in this
00:00:59	00:01:04	video if you need help with the tactiks
00:01:02	00:01:06	i have videos for that as well you can
00:01:04	00:01:08	always just search in the top search bar
00:01:06	00:01:09	miles beckler comma facebook ads and
00:01:08	00:01:11	you'll find all of my facebook
00:01:09	00:01:13	advertising videos i've got over a
00:01:11	00:01:14	hundred of them here for you and i will
00:01:13	00:01:17	link to the most relevant ones in the
00:01:14	00:01:20	description of this video down below on
00:01:17	00:01:21	that note please value this information
00:01:20	00:01:24	just like my inner circle members who
00:01:21	00:01:26	paid 97 a month for this because this is
00:01:24	00:01:28	the strategy that could be a game
00:01:26	00:01:30	changer for you i'm excited to share
00:01:28	00:01:32	that with you right now enjoy the show
00:01:30	00:01:34	up until this point everything i've
00:01:32	00:01:36	taught about facebook ads has been very
00:01:34	00:01:38	conversion focused and that's all still
00:01:36	00:01:41	relevant the the whole five dollar a day
00:01:38	00:01:43	strategy as i taught it um that still
00:01:41	00:01:46	works but what it is now is that's just
00:01:43	00:01:47	a component within an even broader
00:01:46	00:01:49	strategy and that's what you're going to
00:01:47	00:01:51	learn here in this video is the broader
00:01:49	00:01:54	strategy now what are the results so at
00:01:51	00:01:56	this point in time i'm getting leads for
00:01:54	00:01:59	about 12 cents each i'm getting new
00:01:56	00:02:01	customers for less than three to five
00:01:59	00:02:03	dollars depending on the offer and i'm
00:02:01	00:02:05	making about twenty to thirty dollars
00:02:03	00:02:08	per customer on those campaigns so what
00:02:05	00:02:10	i'm doing now is literally the next
00:02:08	00:02:12	level we have turbo charged what we were
00:02:10	00:02:15	doing so first we're gonna recap what
00:02:12	00:02:18	were we doing so back before i added
00:02:15	00:02:19	this new strategy it was facebook ad and
00:02:18	00:02:22	this was the five dollar per day
00:02:19	00:02:25	strategy and the facebook ad went to an
00:02:22	00:02:27	opt-in page and then from the opt-in
00:02:25	00:02:29	page two things happened if they signed
00:02:27	00:02:31	up number one they got placed on my
00:02:29	00:02:34	email list and number two they went and
00:02:31	00:02:38	saw the oto and then obviously we have a
00:02:34	00:02:41	one upsell that goes from there so this
00:02:38	00:02:43	is kind of the the last strategy and the
00:02:41	00:02:46	ad was going to
00:02:43	00:02:48	retargeting it was going to interests
00:02:46	00:02:50	and it was going to look like audiences
00:02:48	00:02:52	okay pretty much all my audiences warm
00:02:50	00:02:54	or cold i was just showing the same long
00:02:52	00:02:56	copy ad too and again i'm still doing
00:02:54	00:02:59	this but we've added to it but here's
00:02:56	00:03:01	here's the big perspective shift a lot
00:02:59	00:03:05	of what i've taught here is all about
00:03:01	00:03:07	the atm strategy right and the idea is
00:03:05	00:03:09	audience first
00:03:07	00:03:13	then we have the trust
00:03:09	00:03:13	and then we have monetization
00:03:13	00:03:16	this strategy that you're looking at
00:03:15	00:03:18	here
00:03:16	00:03:20	this is the moment where i'm able to
00:03:18	00:03:22	build trust with the user okay
00:03:20	00:03:26	essentially i'm saying i will give you
00:03:22	00:03:27	value via email if you take this action
00:03:26	00:03:30	first
00:03:27	00:03:33	i'm not taking that same strategy that i
00:03:30	00:03:35	use to grow my wife's blog to reach 30
00:03:33	00:03:37	something million people to grow this my
00:03:35	00:03:40	youtube channel to reach over six
00:03:37	00:03:42	million people 120 000 subscribers that
00:03:40	00:03:46	was value first and here my five dollar
00:03:42	00:03:49	strategy is doing value after they take
00:03:46	00:03:52	after and only if they take a specific
00:03:49	00:03:55	action which is opting in then i will
00:03:52	00:03:57	deliver you value so what are we doing
00:03:55	00:03:58	now and this is where it gets really
00:03:57	00:04:02	really interesting so now we're
00:03:58	00:04:04	essentially adding the atm strategy into
00:04:02	00:04:06	facebook ads so i like to think of it as
00:04:04	00:04:09	if there's three separate funnels
00:04:06	00:04:10	working together within my facebook ads
00:04:09	00:04:12	at this point and that's that's what
00:04:10	00:04:14	this diagram is is these are three
00:04:12	00:04:16	separate funnels that you're looking at
00:04:14	00:04:17	here they're not the prettiest funnels
00:04:16	00:04:20	i've ever drawn in my life but that's
00:04:17	00:04:22	okay so this first one is the audience
00:04:20	00:04:25	level funnel this second one is our
00:04:22	00:04:28	trust funnel and this third one is our
00:04:25	00:04:30	monetization funnel okay and again
00:04:28	00:04:31	please please you know i'm not an artist
00:04:30	00:04:33	here so so work with me here but what
00:04:31	00:04:37	we're doing here is there's the cold
00:04:33	00:04:39	audiences on facebook and as of the last
00:04:37	00:04:43	uh fiscal reporting i think they've got
00:04:39	00:04:45	like 2.5 billion active monthly users so
00:04:43	00:04:48	this is the cold audience in here then
00:04:45	00:04:51	the trust section is the warm audience
00:04:48	00:04:54	so what we're doing here is we're adding
00:04:51	00:04:56	video ads mostly you can definitely do
00:04:54	00:04:58	image and text ads if you write great
00:04:56	00:05:01	emails if you've got some great micro
00:04:58	00:05:03	content you absolutely can boost that
00:05:01	00:05:05	but what we're doing because we have so
00:05:03	00:05:07	many youtube videos is we're moving some
00:05:05	00:05:11	of our youtube videos and we're running
00:05:07	00:05:15	some of our facebook live videos in this
00:05:11	00:05:17	top level as cold traffic audience so
00:05:15	00:05:19	we're now moving the value to the very
00:05:17	00:05:21	top that's the big shift that we're
00:05:19	00:05:24	doing here so what we're doing is i'm
00:05:21	00:05:27	paying to get exposure through video
00:05:24	00:05:29	view campaigns and engagement campaigns
00:05:27	00:05:32	so this is video
00:05:29	00:05:35	views and engagement
00:05:32	00:05:38	and we're doing about a dollar per day
00:05:35	00:05:41	on each of these so if i'm doing both a
00:05:38	00:05:44	video view and an engagement campaign
00:05:41	00:05:48	that would total two dollars per day per
00:05:44	00:05:51	campaign and we're targeting interests
00:05:48	00:05:53	and we're also targeting the lookalike
00:05:51	00:05:55	audiences so i got lookalikes of my
00:05:53	00:05:58	customers i've got lookalikes of my
00:05:55	00:06:01	emails i've got lookalikes of people who
00:05:58	00:06:03	have visited my website etc etc so all
00:06:01	00:06:05	of the cold traffic individuals were
00:06:03	00:06:07	showing and let's just call them video
00:06:05	00:06:09	ads for now um you obviously can do this
00:06:07	00:06:11	with certain types of text ads but but
00:06:09	00:06:13	it makes most sense and it's easiest to
00:06:11	00:06:15	understand when it's video based and
00:06:13	00:06:19	what's going on from here
00:06:15	00:06:20	when someone watches one of these videos
00:06:19	00:06:22	to 50
00:06:20	00:06:24	view okay
00:06:22	00:06:27	i'm then retargeting them and we move
00:06:24	00:06:29	them into this second audience now this
00:06:27	00:06:32	is where we start to build trust now
00:06:29	00:06:36	inside of this audience we actually have
00:06:32	00:06:38	duplicated out all of our videos right
00:06:36	00:06:41	so all of these same videos from up here
00:06:38	00:06:43	are down here which means that the user
00:06:41	00:06:45	these are videos i'm trying to draw play
00:06:43	00:06:47	buttons if that's looking confusing so
00:06:45	00:06:50	what happens is when a viewer watches at
00:06:47	00:06:53	least 50 cents of 50 of one of these
00:06:50	00:06:56	videos it triggers them into the next
00:06:53	00:06:59	audience in this audience we have all of
00:06:56	00:07:03	the same videos and here's the kicker we
00:06:59	00:07:05	have our normal opt-in ad the exact same
00:07:03	00:07:07	ad that i've been running for years that
00:07:05	00:07:10	i toked about before that i was showing
00:07:07	00:07:13	to all cold audiences i'm now showing
00:07:10	00:07:16	this in conjunction with more value
00:07:13	00:07:18	through more videos to the audiences of
00:07:16	00:07:20	people who have watched at least fifty
00:07:18	00:07:23	percent okay so we set up a custom
00:07:20	00:07:26	audience of anyone who watches fifty
00:07:23	00:07:29	percent of a video and in here i'm
00:07:26	00:07:33	excluding
00:07:29	00:07:35	leads and i'm excluding my customers
00:07:33	00:07:37	okay so what i want to happen and think
00:07:35	00:07:39	about this in the process of a funnel
00:07:37	00:07:42	and that's why i tried to draw the
00:07:39	00:07:44	ugliest funnel ever here for you is this
00:07:42	00:07:46	is the cold traffic before they ever
00:07:44	00:07:49	come in i'm growing my audience by
00:07:46	00:07:52	showing inexpensive video views when
00:07:49	00:07:54	people raise their hand by watching 50
00:07:52	00:07:55	they move in and i can start to build
00:07:54	00:07:58	trust with them how do i build trust
00:07:55	00:08:01	well more videos and i give them the
00:07:58	00:08:04	opportunity to get on my email list at
00:08:01	00:08:07	this point then when someone subscribes
00:08:04	00:08:10	on my email list guess what we've got
00:08:07	00:08:12	down here we have even more videos right
00:08:10	00:08:14	so they can continue to build trust so
00:08:12	00:08:16	they can continue to watch our best
00:08:14	00:08:20	content and again these are videos that
00:08:16	00:08:22	we've had on facebook as live videos but
00:08:20	00:08:24	they're also videos that we normally had
00:08:22	00:08:26	and have been running on youtube for a
00:08:24	00:08:28	very long time we literally just
00:08:26	00:08:32	uploaded our videos on youtube and added
00:08:28	00:08:35	them here and then down here we have new
00:08:32	00:08:38	ads to actual products and this is where
00:08:35	00:08:39	we're starting to work different
00:08:38	00:08:41	advertisements to some of our high
00:08:39	00:08:43	tiket products
00:08:41	00:08:46	some of our low dollar products and our
00:08:43	00:08:48	membership products
00:08:46	00:08:50	now i'm building this out still okay i
00:08:48	00:08:54	don't have this 100 percent dialed in
00:08:50	00:08:56	and we are already seeing a significant
00:08:54	00:08:59	decrease in my cost per lead and in my
00:08:56	00:09:02	cost per new customer so this audience
00:08:59	00:09:06	down here this lower audience
00:09:02	00:09:10	is people who have watched 50 percent
00:09:06	00:09:13	and who are also a lead okay so this is
00:09:10	00:09:14	a 50 so i know they've engaged or and or
00:09:13	00:09:16	they're a lead
00:09:14	00:09:19	and these are the people that i'm
00:09:16	00:09:21	showing my next messaging to and guess
00:09:19	00:09:23	what when someone purchases and they
00:09:21	00:09:26	become like a low tiket customer i'm
00:09:23	00:09:28	able to start to show them different ads
00:09:26	00:09:31	to get them into my high tiket products
00:09:28	00:09:34	and also into my membership products now
00:09:31	00:09:36	this is this is definitely undoubtedly
00:09:34	00:09:40	the most complex facebook advertising
00:09:36	00:09:43	approach that i've done and i've got a
00:09:40	00:09:45	pro team i've got great help i'm i'm
00:09:43	00:09:46	i've been doing this for many years so i
00:09:45	00:09:49	wanted to show you
00:09:46	00:09:51	the vision for what is possible for
00:09:49	00:09:54	having it all work out but you don't
00:09:51	00:09:56	need to do all of this so here just
00:09:54	00:09:58	before we wrap this video up i want to
00:09:56	00:10:01	show you what i would consider like the
00:09:58	00:10:03	next level approach for you with your
00:10:01	00:10:04	business so you can start to get the
00:10:03	00:10:06	value
00:10:04	00:10:07	without having to do all of this crazy
00:10:06	00:10:09	work
00:10:07	00:10:12	so what i want you to do is the first
00:10:09	00:10:14	thing you need to set up is your cold
00:10:12	00:10:14	audience
00:10:16	00:10:20	campaigns and these are video view
00:10:18	00:10:23	campaigns and i'm still going to do the
00:10:20	00:10:24	same drawing here so these are video
00:10:23	00:10:28	view
00:10:24	00:10:29	and these are engagement
00:10:28	00:10:32	and what you're going to end up doing if
00:10:29	00:10:34	you have videos on youtube that get good
00:10:32	00:10:36	engagement you're proud of the videos
00:10:34	00:10:39	you think they have good branding i want
00:10:36	00:10:42	you to load them up and start to play
00:10:39	00:10:44	them for a dollar per day each at each
00:10:42	00:10:46	of these levels now this is going to do
00:10:44	00:10:47	two things and again who are we
00:10:46	00:10:50	targeting with these these are going out
00:10:47	00:10:52	to interests just like the old way we've
00:10:50	00:10:54	always been doing it and then we have
00:10:52	00:10:56	the look-alike audiences and that's
00:10:54	00:10:58	really the best place to get started
00:10:56	00:11:00	here is the interest audiences and the
00:10:58	00:11:02	look-alike audiences okay they could be
00:11:00	00:11:04	lookalikes of your customers look likes
00:11:02	00:11:05	of your email list lookalikes of your
00:11:04	00:11:07	traffic from your website to retargeting
00:11:05	00:11:09	etc
00:11:07	00:11:12	what we're doing here is twofold number
00:11:09	00:11:13	one we're moving value to the very top
00:11:12	00:11:15	of the funnel
00:11:13	00:11:17	philosophically this is more in
00:11:15	00:11:20	alignment with the law of attraction the
00:11:17	00:11:22	law of reciprocation it's going to give
00:11:20	00:11:25	your users more positive experiences
00:11:22	00:11:28	with you your brand your content etc etc
00:11:25	00:11:30	now if you don't have youtube videos
00:11:28	00:11:32	that you you're proud of that you like
00:11:30	00:11:35	that you could just go plug in here that
00:11:32	00:11:37	give value you can start doing lives
00:11:35	00:11:39	from your fan page and once the live
00:11:37	00:11:41	video is done and you just spend five
00:11:39	00:11:43	minutes to 20 minutes giving value to
00:11:41	00:11:46	your audience teaching about something
00:11:43	00:11:47	you're just sharing you're just putting
00:11:46	00:11:49	out helpful content like you've seen me
00:11:47	00:11:51	do on youtube for years you're just
00:11:49	00:11:55	putting that out then you start to boost
00:11:51	00:11:57	it for a dollar per day per ad set
00:11:55	00:12:00	whether it's a video view an engagement
00:11:57	00:12:04	or both so if you end up getting five
00:12:00	00:12:06	videos in here for example you're
00:12:04	00:12:08	looking at about ten dollars per day and
00:12:06	00:12:10	what this is going to do is this is
00:12:08	00:12:13	going to get you in front of people who
00:12:10	00:12:15	are interested in what you teach and
00:12:13	00:12:16	then the second audience is what we'll
00:12:15	00:12:19	call your warm
00:12:16	00:12:20	audience and you can go with the atm if
00:12:19	00:12:22	you want this could be called your trust
00:12:20	00:12:24	audience i'm not partikular about the
00:12:22	00:12:26	branding of it but you want to just kind
00:12:24	00:12:29	of make sure you know what's going on
00:12:26	00:12:32	here and in this audience this is for
00:12:29	00:12:35	people who have watched 50 percent now
00:12:32	00:12:38	you simply go in and create a custom
00:12:35	00:12:40	audience and the custom audience is
00:12:38	00:12:42	everyone who has watched fifty percent
00:12:40	00:12:44	of one of your videos super easy to set
00:12:42	00:12:47	up once you have that audience set up
00:12:44	00:12:49	that's who you're targeting in this next
00:12:47	00:12:52	level and what do you put you put videos
00:12:49	00:12:55	in here and these videos are literally
00:12:52	00:12:58	the exact same videos you have above
00:12:55	00:13:00	plus you have your ad okay this is your
00:12:58	00:13:02	opt-in ad that you probably have already
00:13:00	00:13:03	been running before
00:13:02	00:13:05	now
00:13:03	00:13:07	there's been some people who have had
00:13:05	00:13:09	challenges keeping their facebook ad
00:13:07	00:13:11	accounts live getting facebook ad
00:13:09	00:13:14	accounts banned and generally this is
00:13:11	00:13:18	happening because facebook does not like
00:13:14	00:13:21	to see a high ratio of disapproved ads
00:13:18	00:13:23	to approved ads and people go all in on
00:13:21	00:13:24	the old model the five dollar a day
00:13:23	00:13:26	where they're just running the
00:13:24	00:13:29	advertisement and that's the only thing
00:13:26	00:13:31	they're putting up is a hardcore hard
00:13:29	00:13:33	call to action ad they have no value
00:13:31	00:13:35	they get a bunch of spam complaints it
00:13:33	00:13:38	triggers a red flag in the policies and
00:13:35	00:13:40	procedures of facebook advertising and
00:13:38	00:13:43	what happens facebook shuts down the
00:13:40	00:13:46	entire account when you run this way
00:13:43	00:13:48	you're gonna have two different ad sets
00:13:46	00:13:51	for each of these which means you have
00:13:48	00:13:53	10 separate ad sets okay which might
00:13:51	00:13:56	have multiple ads in each if you have
00:13:53	00:13:58	one video ad with two different texts in
00:13:56	00:14:00	each et cetera et cetera you could have
00:13:58	00:14:03	10 to 20 ads running
00:14:00	00:14:05	approved that gets you the green check
00:14:03	00:14:07	mark that means you're a good advertiser
00:14:05	00:14:09	then if you accidentally have one of
00:14:07	00:14:12	your ads disapproved because of the
00:14:09	00:14:16	language that you use it would be one of
00:14:12	00:14:18	potentially 20 different ad sets that's
00:14:16	00:14:21	it it lowers that ratio so it's going to
00:14:18	00:14:23	actually protect your account so you can
00:14:21	00:14:25	keep running ads but what we're doing
00:14:23	00:14:28	here in the warm is we set up the exact
00:14:25	00:14:30	same videos in the same way and we want
00:14:28	00:14:32	to trigger these with video views now
00:14:30	00:14:34	you might be thinking well miles what if
00:14:32	00:14:37	they come in and they watch this video
00:14:34	00:14:39	and then they move down is facebook just
00:14:37	00:14:41	going to show them that same video again
00:14:39	00:14:44	odds are not because facebook's smart
00:14:41	00:14:46	facebook's machine learning is smart the
00:14:44	00:14:48	amount of data that facebook has on each
00:14:46	00:14:51	and every one of us is kind of crazy and
00:14:48	00:14:52	kind of scary so facebook knows first
00:14:51	00:14:55	and foremost that they've already seen
00:14:52	00:14:56	this ad unit so they know that the odds
00:14:55	00:14:58	of facebook showing that same one again
00:14:56	00:15:00	are actually quite small facebook's
00:14:58	00:15:02	gonna look at the user behavior and
00:15:00	00:15:04	think okay you have a conversion ad here
00:15:02	00:15:06	and then you have video ads here and
00:15:04	00:15:07	facebook's gonna think well what ip
00:15:06	00:15:09	address are they on are they on mobile
00:15:07	00:15:11	are they at home are they at work
00:15:09	00:15:13	because facebook knows from what i p
00:15:11	00:15:17	addresses what locations what time of
00:15:13	00:15:19	day what days of the week you and all of
00:15:17	00:15:21	your audience members are most likely to
00:15:19	00:15:23	take specific actions and if if facebook
00:15:21	00:15:26	knows that your best audience is right
00:15:23	00:15:28	there in a video viewing mode the odds
00:15:26	00:15:30	of facebook showing yet another video
00:15:28	00:15:32	that that audience member is going to
00:15:30	00:15:34	love are pretty high and if facebook
00:15:32	00:15:37	knows that your audience member is in a
00:15:34	00:15:39	moment or a location or a time of day
00:15:37	00:15:42	and week when they're likely to enter
00:15:39	00:15:44	into a funnel and convert that's when
00:15:42	00:15:45	they'll show this ad so we're really
00:15:44	00:15:47	actually letting facebook's machine
00:15:45	00:15:51	learning and the facebook algorithm
00:15:47	00:15:53	decide what to show to the users when
00:15:51	00:15:55	you just queue all of this up again
00:15:53	00:15:57	we're doing about a dollar a day on each
00:15:55	00:15:59	of these and if you want you can do five
00:15:57	00:16:01	dollars per day on your ad or you can
00:15:59	00:16:04	just run it at a dollar or two dollars
00:16:01	00:16:06	per day if you're doing five different
00:16:04	00:16:08	ads here let's call it six because we've
00:16:06	00:16:10	added on one ad for the video
00:16:08	00:16:14	you're looking at about twelve dollars
00:16:10	00:16:16	per day here now total between these two
00:16:14	00:16:20	right just these two here you're looking
00:16:16	00:16:22	at twenty two dollars per day if we add
00:16:20	00:16:25	three dollars per day down here and i'll
00:16:22	00:16:27	go ahead and say if you had seven
00:16:25	00:16:30	dollars per day down here this is going
00:16:27	00:16:32	to be the final audience that we have
00:16:30	00:16:35	and this audience is for people who are
00:16:32	00:16:38	your leads okay so when someone goes
00:16:35	00:16:40	through this process and they end up on
00:16:38	00:16:43	your email list and they've seen your
00:16:40	00:16:45	oto this is your first chance to earn
00:16:43	00:16:47	income but when they become when they go
00:16:45	00:16:50	to your oto page that should trigger
00:16:47	00:16:51	through a custom audience that they now
00:16:50	00:16:54	have taken a specific action they are
00:16:51	00:16:55	now a lead because they landed on your
00:16:54	00:16:58	oto page and the only way they can see
00:16:55	00:17:00	your oto page is by opting into your
00:16:58	00:17:03	list so now facebook knows that this
00:17:00	00:17:05	individual has seen your page
00:17:03	00:17:07	they've seen your oto page which means
00:17:05	00:17:10	they're a lead and now you can start to
00:17:07	00:17:12	show them specific ads for your actual
00:17:10	00:17:15	paid products
00:17:12	00:17:17	this is so powerful and this is what i'm
00:17:15	00:17:18	working on right now so my team and i
00:17:17	00:17:20	are building out a bunch of different
00:17:18	00:17:23	offers we're trying like i said low
00:17:20	00:17:25	tiket offers my lowest tiket offer is
00:17:23	00:17:27	a seven dollar product i'm sending them
00:17:25	00:17:29	direct to sales page for a seven dollar
00:17:27	00:17:31	product and i'm getting an average sale
00:17:29	00:17:34	of less than three dollars so i'm
00:17:31	00:17:36	spending about three dollars down here
00:17:34	00:17:38	in this lower area and i'm generating a
00:17:36	00:17:41	seven dollar sale now i gotta put a
00:17:38	00:17:43	little asterisk here this isn't because
00:17:41	00:17:45	facebook's magic there is actually very
00:17:43	00:17:48	little magic in facebook it's because i
00:17:45	00:17:50	have really good copy i spent thousands
00:17:48	00:17:52	of dollars to have the sales page for a
00:17:50	00:17:54	seven dollar product written by a
00:17:52	00:17:56	professional copywriter and i've been
00:17:54	00:17:57	testing different offers for years and
00:17:56	00:18:00	years and years and years and years
00:17:57	00:18:03	right i've actually tested over 150
00:18:00	00:18:05	different paid products to my audiences
00:18:03	00:18:07	so i have a very very significant depth
00:18:05	00:18:09	of knowledge of what my people want what
00:18:07	00:18:11	offers work what offers don't work if
00:18:09	00:18:13	you don't have any offers that are
00:18:11	00:18:16	converting well
00:18:13	00:18:17	sending facebook traffic to those offers
00:18:16	00:18:19	is not going to help improve their
00:18:17	00:18:22	conversions
00:18:19	00:18:24	facebook is a traffic mechanism that's
00:18:22	00:18:25	all it is but when you have an offer
00:18:24	00:18:28	that converts
00:18:25	00:18:31	restructuring and reworking things in
00:18:28	00:18:34	this manner can be extremely powerful
00:18:31	00:18:37	and if you're currently working on these
00:18:34	00:18:39	offers and you don't have the actual
00:18:37	00:18:41	paid ads that go to paid products that
00:18:39	00:18:43	you know convert this is where you're
00:18:41	00:18:45	doing testing and you could do testing
00:18:43	00:18:47	at a dollar per day you could test a
00:18:45	00:18:49	video sales letter you could test a
00:18:47	00:18:52	webinar approach you could test straight
00:18:49	00:18:55	to your sales letters etc etc and for a
00:18:52	00:18:58	very small amount of money you're able
00:18:55	00:19:00	to target people who have watched 50
00:18:58	00:19:02	percent so you know they're interested
00:19:00	00:19:04	you know they like things then you give
00:19:02	00:19:07	them more video content which builds the
00:19:04	00:19:10	trust and you now know that they're a
00:19:07	00:19:11	lead because they took that action so
00:19:10	00:19:13	now you know that these people they're
00:19:11	00:19:15	on your email list you're sending them
00:19:13	00:19:18	helpful emails they can still be getting
00:19:15	00:19:20	more videos you can absolutely add more
00:19:18	00:19:22	videos in here you can be doing one live
00:19:20	00:19:23	per week to them they're going to see
00:19:22	00:19:25	all of your live videos that you get
00:19:23	00:19:28	when you do new live videos you can
00:19:25	00:19:30	promote them here you can literally do
00:19:28	00:19:33	your webinars okay like a normal style
00:19:30	00:19:36	of webinar you can actually do a webinar
00:19:33	00:19:39	and do the webinar as a live facebook
00:19:36	00:19:41	video you can upload your actual video
00:19:39	00:19:44	sales letter you can upload your actual
00:19:41	00:19:48	video webinar recording into facebook
00:19:44	00:19:51	and you can run that as an ad to this
00:19:48	00:19:53	one audience if i'm running this here
00:19:51	00:19:56	the numbers i'm paying attention to
00:19:53	00:19:57	personally i can completely ignore this
00:19:56	00:19:58	top one
00:19:57	00:20:00	because when people don't watch fifty
00:19:58	00:20:02	percent they're out when they do watch
00:20:00	00:20:06	fifty percent they go on to the next
00:20:02	00:20:09	here i'm monitoring my frequency in this
00:20:06	00:20:12	one here but i'm okay with having a
00:20:09	00:20:14	frequency of five or higher if i have
00:20:12	00:20:17	five videos in here i'm okay with
00:20:14	00:20:19	somebody watching several videos because
00:20:17	00:20:22	i know that's moving their relationship
00:20:19	00:20:26	forward with my brand so i'm okay with a
00:20:22	00:20:28	frequency of five to six if i have five
00:20:26	00:20:32	to six different ads being shown in here
00:20:28	00:20:34	down here i don't want my frequency to
00:20:32	00:20:37	be much higher than the number of ads
00:20:34	00:20:39	that i'm running in here so if i've got
00:20:37	00:20:42	three videos or excuse me if i've got
00:20:39	00:20:45	three ads at this level and these three
00:20:42	00:20:47	ads are all just running straight to a
00:20:45	00:20:50	product i really don't want to see my
00:20:47	00:20:54	frequency to be two or higher if i've
00:20:50	00:20:58	got five videos and three
00:20:54	00:21:00	ads then i really am okay with seeing my
00:20:58	00:21:01	frequency get up to six which means they
00:21:00	00:21:03	could be seeing five of these i could
00:21:01	00:21:05	even see seven so they've seen five
00:21:03	00:21:06	different videos and they've seen two
00:21:05	00:21:09	different offers that would be a
00:21:06	00:21:11	frequency of seven i know it's messy and
00:21:09	00:21:14	i wish there was a cleaner way for me to
00:21:11	00:21:16	really explain this all i think the
00:21:14	00:21:19	broader perspective and the broader idea
00:21:16	00:21:21	that i'm most excited about is taking
00:21:19	00:21:23	what we were doing what i was doing
00:21:21	00:21:25	before but now we've got the audience
00:21:23	00:21:28	it's literally bringing that atm in
00:21:25	00:21:30	right so my audience is now growing
00:21:28	00:21:33	because i'm paying
00:21:30	00:21:36	for video views
00:21:33	00:21:38	okay and then the trust are people who
00:21:36	00:21:42	have watched fifty percent of a video
00:21:38	00:21:42	are now going to see more videos
00:21:43	00:21:48	and they're going to go see my offers
00:21:46	00:21:49	i'm putting a dollar sign here that's
00:21:48	00:21:51	actually a little false so i'm going to
00:21:49	00:21:54	cross it out real quick these are my
00:21:51	00:21:56	leads okay uh and and there is a why
00:21:54	00:21:58	there is a paid product right they opt
00:21:56	00:22:01	in and then they see my oto but the
00:21:58	00:22:03	offer itself is a free thing i'm giving
00:22:01	00:22:05	them the chance to take the step how do
00:22:03	00:22:08	we give them the chance to take the step
00:22:05	00:22:10	to go build trust by watching 50 of a
00:22:08	00:22:12	video how do we give them the chance to
00:22:10	00:22:14	take this next one well when they
00:22:12	00:22:17	subscribe to my email list that's the
00:22:14	00:22:20	action they're taking so a user through
00:22:17	00:22:22	their actions that are 100 on facebook
00:22:20	00:22:24	with that little tweak of joining my
00:22:22	00:22:27	list off on my opt-in page is able to
00:22:24	00:22:29	move themselves at their own pace and
00:22:27	00:22:31	the fact that i've got five to ten
00:22:29	00:22:33	videos here i've got five to ten videos
00:22:31	00:22:36	here that means a user might end up
00:22:33	00:22:38	hanging out in this trust area they
00:22:36	00:22:40	might watch three or four videos they
00:22:38	00:22:43	might build a full-on relationship with
00:22:40	00:22:45	me and my brand before they're ever
00:22:43	00:22:47	presented with the opt-in what do you
00:22:45	00:22:49	think happens to that user when they're
00:22:47	00:22:52	presented to the with the opt-in
00:22:49	00:22:54	after having all of that experience with
00:22:52	00:22:56	my great content my great teaching the
00:22:54	00:22:58	likelihood of them converting goes up
00:22:56	00:23:01	the conversion rate goes up and my cost
00:22:58	00:23:04	per lead is sinking to the floor and
00:23:01	00:23:08	right now i'm getting literally 12 cent
00:23:04	00:23:10	leads and then i show more videos here
00:23:08	00:23:12	for more trust because we never stop
00:23:10	00:23:14	building trust i'm also sending them
00:23:12	00:23:16	emails so i'm hitting them on multiple
00:23:14	00:23:18	channels at this point and when i have
00:23:16	00:23:20	an offer for something whether it's my
00:23:18	00:23:23	seven dollar product i'm trying i'm
00:23:20	00:23:25	testing offers for my 247 product and my
00:23:23	00:23:28	37 a month membership when i've got all
00:23:25	00:23:30	of these different offers going the
00:23:28	00:23:33	likelihood of them buying these goes up
00:23:30	00:23:36	significantly and my cost per sale on
00:23:33	00:23:38	these is less than three dollars right
00:23:36	00:23:40	now and i've never seen that before i
00:23:38	00:23:43	have never in my history spending
00:23:40	00:23:45	hundreds of thousands of dollars on
00:23:43	00:23:48	facebook ads i've been running facebook
00:23:45	00:23:50	ads since i believe 2014 2015. i have
00:23:48	00:23:53	never been able to get a customer at
00:23:50	00:23:55	three dollars each am i spending a
00:23:53	00:23:57	little bit more money on them up in
00:23:55	00:23:59	these other ones absolutely somebody who
00:23:57	00:24:01	cost me three dollars here might cost me
00:23:59	00:24:03	30 cents here and they might cost me 30
00:24:01	00:24:05	cents there you think i'm tripping off
00:24:03	00:24:07	of 3.60
00:24:05	00:24:09	cost per customer absolutely not i'm
00:24:07	00:24:11	going to be buying these all day long
00:24:09	00:24:12	i'm going to be scaling these up and
00:24:11	00:24:15	again as i said my team and i are still
00:24:12	00:24:17	working on this this is the earliest
00:24:15	00:24:20	notification and update of the the
00:24:17	00:24:22	philosophical shift that we've made as
00:24:20	00:24:24	we really dial in things that work and
00:24:22	00:24:26	we we get it really working for us in
00:24:24	00:24:28	our organization better i plan to to
00:24:26	00:24:30	either create more trainings or maybe
00:24:28	00:24:32	host a webinar on this or at least link
00:24:30	00:24:35	you to something that's going to give
00:24:32	00:24:37	you uh greater insights and more how to
00:24:35	00:24:39	but right now i just wanted to give you
00:24:37	00:24:40	this philosophical shift because it's
00:24:39	00:24:42	making all the difference in the world
00:24:40	00:24:44	with our facebook ads if you are running
00:24:42	00:24:46	ads on facebook and you are going
00:24:44	00:24:48	straight to the opt-in and you don't
00:24:46	00:24:49	have these video views going at the
00:24:48	00:24:51	audience level and you don't have video
00:24:49	00:24:53	views going at the trust level you're
00:24:51	00:24:56	missing out on a giant opportunity to
00:24:53	00:24:58	build brand to build trust to lower your
00:24:56	00:25:01	cost per lead to lower your cost per
00:24:58	00:25:03	customer acquisition everything works
00:25:01	00:25:06	better when we deliver more value so
00:25:03	00:25:08	let's let facebook ads algorithm their
00:25:06	00:25:11	ai their machine learning understand
00:25:08	00:25:12	which videos are what the best to send
00:25:11	00:25:15	what person and what ads and what offers
00:25:12	00:25:16	at the right time i'm letting facebook
00:25:15	00:25:18	do all of that work for me and it's
00:25:16	00:25:19	working like wonders cool i hope this is
00:25:18	00:25:21	helpful if you have any questions let me
00:25:19	00:25:23	know cheers and i'll be connecting with
00:25:21	00:25:27	you with more on this as i know more
00:25:23	00:25:27	until then be well