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How To Build A Profitable Facebook Ad For Your Dropshipping Store (Shopify)

Published on: December 4 2022 by Hayden Bowles

How To Build A Profitable Facebook Ad For Your Dropshipping Store (Shopify)

The above is a brief introduction to How To Build A Profitable Facebook Ad For Your Dropshipping Store (Shopify).

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How To Build A Profitable Facebook Ad For Your Dropshipping Store (Shopify)

startTime durationTime text
00:00:00 00:00:03 what is going on everyone Hayden here
00:00:01 00:00:04 back again with another video if you
00:00:03 00:00:06 don't know who I am I'm a 17 year old
00:00:04 00:00:08 entrepreneur I basically do affiliate
00:00:06 00:00:09 marketing and drop shipping now I want
00:00:08 00:00:10 to jump straight in today and get into
00:00:09 00:00:12 this topic because I think it's very
00:00:10 00:00:14 very important a lot of people have been
00:00:12 00:00:15 hitting me up asking me questions you
00:00:14 00:00:16 know showing me what they're struggling
00:00:15 00:00:17 with and I want to kind of put it all in
00:00:16 00:00:20 one place so that I don't have to keep
00:00:17 00:00:21 answering that every single time so
00:00:20 00:00:23 people can just refer back to this video
00:00:21 00:00:25 and that is how to build a profitable
00:00:23 00:00:26 Facebook campaign for your dropship
00:00:25 00:00:28 inside a lot of people I've been asking
00:00:26 00:00:29 you know how I Drive my traffic and
00:00:28 00:00:31 that's what I'm gonna assume is the most
00:00:29 00:00:32 frequently asked questions that people
00:00:31 00:00:34 who are starting to do well or at least
00:00:32 00:00:36 you know making a lot of money on shot
00:00:34 00:00:36 by and drop shipping so I want to answer
00:00:36 00:00:37 that
00:00:36 00:00:39 I'm sure influence your ads are very
00:00:37 00:00:40 good I haven't really personally tested
00:00:39 00:00:42 them too much that's one thing I'm
00:00:40 00:00:43 starting to get into I actually did one
00:00:42 00:00:45 yesterday I have two lined up for today
00:00:43 00:00:47 but Facebook campaigns you know that's
00:00:45 00:00:49 something I've always been decently
00:00:47 00:00:50 familiar with so I've just been testing
00:00:49 00:00:51 out a lot getting that going to try to
00:00:50 00:00:53 figure out how to get profitable
00:00:51 00:00:55 campaigns set up because once you build
00:00:53 00:00:57 a facebook campaign right it's
00:00:55 00:00:58 profitable it just runs you know you can
00:00:57 00:01:00 scale it with influencer ads it's a lot
00:00:58 00:01:02 harder to scale you know passed out like
00:01:00 00:01:03 500 1000 dollar a day mark which I
00:01:02 00:01:06 haven't hit yeah you know I've only been
00:01:03 00:01:07 doing drop shipping for really a few
00:01:06 00:01:09 weeks now actually like getting some ads
00:01:07 00:01:11 going but I have two campaigns right now
00:01:09 00:01:13 that are fully set up profitable
00:01:11 00:01:15 starting to do all right so now I'm just
00:01:13 00:01:16 focused on scaling the budget for those
00:01:15 00:01:18 and as well as tweaking it to try and
00:01:16 00:01:19 lower the cost per purchase which is
00:01:18 00:01:21 kind of the biggest key when you're
00:01:19 00:01:23 trying to scale that now the biggest
00:01:21 00:01:24 thing that I see people mess up on is
00:01:23 00:01:27 concurrency now what do I mean by this
00:01:24 00:01:29 that's how congruent is your actual
00:01:27 00:01:31 product to the audience you're trying to
00:01:29 00:01:33 market it to but everything in between
00:01:31 00:01:35 everything in between is always always
00:01:33 00:01:36 something wrong you know these with what
00:01:35 00:01:38 I see when people send me their websites
00:01:36 00:01:40 show me pictures of their campaign or
00:01:38 00:01:41 anything right even the ad itself you
00:01:40 00:01:43 know if they're building an inside of
00:01:41 00:01:45 power editor then it says a sponsored
00:01:43 00:01:47 post where most of my campaigns no again
00:01:45 00:01:49 this is just me everybody's different
00:01:47 00:01:50 I do it as a page post for an ad only so
00:01:49 00:01:51 it looks more native and there's a lot
00:01:50 00:01:53 of different things and you should
00:01:51 00:01:54 always split test those we'll get into
00:01:53 00:01:56 split testing here in a minute but
00:01:54 00:01:57 congruence is the biggest thing right
00:01:56 00:01:59 making sure your copy lines up with the
00:01:57 00:02:01 product your audience you have to do
00:01:59 00:02:02 your research the biggest thing I do is
00:02:01 00:02:04 look at what other people are doing
00:02:02 00:02:06 right if I see someone add more than
00:02:04 00:02:08 once I know it's working right
00:02:06 00:02:10 has even in any industry nobody's gonna
00:02:08 00:02:12 be running ads and spending a ton of
00:02:10 00:02:13 money if it's not working right they're
00:02:12 00:02:15 not stupid so if you see something more
00:02:13 00:02:17 than once just know it's working I'd
00:02:15 00:02:18 recommend screen shot in that because
00:02:17 00:02:20 then you can look back at it once you're
00:02:18 00:02:21 building your campaigns now keeping
00:02:20 00:02:23 everything congruent you want to make
00:02:21 00:02:25 sure the picture is good and the picture
00:02:23 00:02:26 is the same as the product that the land
00:02:25 00:02:28 on right when they click it I see a lot
00:02:26 00:02:28 of people do this small mistake all the
00:02:28 00:02:29 time
00:02:28 00:02:32 they'll have a picture of let's say like
00:02:29 00:02:34 a a black belt and when they go to the
00:02:32 00:02:36 website it's a brown belt now that
00:02:34 00:02:37 slight difference it really messes with
00:02:36 00:02:39 people's trust not just in their mind
00:02:37 00:02:40 all the psychology factors that go into
00:02:39 00:02:42 that you want to make sure everything's
00:02:40 00:02:44 congruent if they click on that black
00:02:42 00:02:45 belt that's because they want the black
00:02:44 00:02:46 belt or they're interested to see it
00:02:45 00:02:48 they don't want to go see a brown one
00:02:46 00:02:50 right you know you want to offer that
00:02:48 00:02:51 brown one as another you know color
00:02:50 00:02:52 option you have a ton of different
00:02:51 00:02:54 colors lined up at the bottom but you
00:02:52 00:02:56 want them to be able to select that not
00:02:54 00:02:58 you changing that without their approval
00:02:56 00:03:00 if you will right just make sure
00:02:58 00:03:01 everything's super congruent I love to
00:03:00 00:03:02 use emojis you know I don't overdo it or
00:03:01 00:03:04 whatever
00:03:02 00:03:07 usually one emoji at the top and then an
00:03:04 00:03:08 arrow at the bottom pointing down I'm
00:03:07 00:03:09 not gonna give away too much of what I
00:03:08 00:03:11 do for my ads but the bottom line what I
00:03:09 00:03:13 always use is you know share of friends
00:03:11 00:03:15 and family sometimes I'll do you know
00:03:13 00:03:17 share with friends and family and drop a
00:03:15 00:03:18 comment for an exclusive discount code
00:03:17 00:03:20 something like that whatever you can do
00:03:18 00:03:22 to push more organic interactions is
00:03:20 00:03:24 always going to benefit you because if
00:03:22 00:03:25 you get 1 out of 10 people sharing that
00:03:24 00:03:27 with someone else and you're reaching
00:03:25 00:03:28 thousands of people and some of those
00:03:27 00:03:30 people would share it's just the biggest
00:03:28 00:03:31 tree branch it just goes out and you'll
00:03:30 00:03:33 reach a lot more people than just the
00:03:31 00:03:36 campaign's ad spend is you know directly
00:03:33 00:03:37 targeted now product description this is
00:03:36 00:03:38 something I didn't think was very
00:03:37 00:03:40 important until I just started running
00:03:38 00:03:41 traffic and toking to people who knew
00:03:40 00:03:43 what they were doing so product
00:03:41 00:03:45 description super super important one
00:03:43 00:03:46 thing I do what I've mentioned first is
00:03:45 00:03:47 you're really only gonna have two or
00:03:46 00:03:48 three products on your site that you're
00:03:47 00:03:50 running traffic to especially in the
00:03:48 00:03:52 beginning so I make sure that those two
00:03:50 00:03:54 or three core product descriptions are
00:03:52 00:03:55 just knocked out of the park the other
00:03:54 00:03:57 ones I'll usually just have a secure
00:03:55 00:03:59 checkout thing which again is something
00:03:57 00:04:02 I want to tok about always have a
00:03:59 00:04:03 secure checkout that like an icon inside
00:04:02 00:04:05 of the product description because
00:04:03 00:04:07 that's just gonna really really play
00:04:05 00:04:08 into their thought process like as
00:04:07 00:04:10 they're thinking about ordering what
00:04:08 00:04:11 they want to do is just reinforcement
00:04:10 00:04:13 reinforcement
00:04:11 00:04:14 and also use color right in the product
00:04:13 00:04:16 description most people just have it
00:04:14 00:04:17 very boring you know do some research on
00:04:16 00:04:18 what colors are good always stay away
00:04:17 00:04:19 from orange
00:04:18 00:04:21 you know women aren't very attracted to
00:04:19 00:04:23 yellow blue means a lot of trucks pink
00:04:21 00:04:24 and purple work good for women you know
00:04:23 00:04:25 just things like that go do a little bit
00:04:24 00:04:27 of research you know a quick google
00:04:25 00:04:29 search is going to show you what exact
00:04:27 00:04:31 colors people like don't like what the
00:04:29 00:04:32 buying habits are based behind those
00:04:31 00:04:33 colors because there's a lot of research
00:04:32 00:04:35 that's been done on that because it is
00:04:33 00:04:36 important now but as for overall keeping
00:04:35 00:04:38 everything congruent just make sure they
00:04:36 00:04:40 flow through every step of the process
00:04:38 00:04:41 from first seeing the ad itself to
00:04:40 00:04:42 clicking on it going through your
00:04:41 00:04:44 website all the way through your
00:04:42 00:04:46 checkout process and even you know after
00:04:44 00:04:47 that with the email follow-up which is
00:04:46 00:04:48 where most your money is gonna be made
00:04:47 00:04:49 on the back end and you really just want
00:04:48 00:04:51 to make sure it's a very pleasurable
00:04:49 00:04:52 experience for them because then they'll
00:04:51 00:04:54 come back and buy again and again you
00:04:52 00:04:56 know because a customer that's already
00:04:54 00:04:57 bought once is very very likely to buy
00:04:56 00:04:58 again especially if you set them through
00:04:57 00:05:00 the entire process the right way the
00:04:58 00:05:01 first time if they had a great
00:05:00 00:05:02 experience then they're gonna really
00:05:01 00:05:04 want to do that again especially if
00:05:02 00:05:06 you're offering you know discounts sales
00:05:04 00:05:07 whatever it is and perceiving that it's
00:05:06 00:05:08 like them getting another good deal you
00:05:07 00:05:10 know that's what's gonna bring more
00:05:08 00:05:11 customers back especially on the back
00:05:10 00:05:12 end through email you target now one
00:05:11 00:05:14 thing I do want to point out real quick
00:05:12 00:05:16 about the actual ad itself and what
00:05:14 00:05:18 offer you're pushing I love doing a free
00:05:16 00:05:20 plus shipping offer for a Facebook ad
00:05:18 00:05:21 especially for Instagram shoutouts to
00:05:20 00:05:23 which I'll tok about probably in
00:05:21 00:05:25 another video but that is the best
00:05:23 00:05:27 customer acquisition strategy you can do
00:05:25 00:05:28 right if you can get people and with
00:05:27 00:05:30 free plus shipping and at least break
00:05:28 00:05:31 even ideally aim to make a couple
00:05:30 00:05:33 dollars then on the back end with that
00:05:31 00:05:34 email is you can make a lot more money
00:05:33 00:05:35 you know if you're targeting the right
00:05:34 00:05:37 people your ad and everything is
00:05:35 00:05:38 congruent it's really not going to be
00:05:37 00:05:40 that difficult to get to the point route
00:05:38 00:05:42 campaigns or at least break even with a
00:05:40 00:05:44 free plus shipping offer now I'm gonna
00:05:42 00:05:45 make more videos on exactly how to pick
00:05:44 00:05:47 like what to target which is super
00:05:45 00:05:48 important I see it usually the targeting
00:05:47 00:05:50 and the interest is the biggest things
00:05:48 00:05:52 that people struggle with besides just
00:05:50 00:05:54 the entire concept of driving traffic
00:05:52 00:05:56 and getting that to convert so I do want
00:05:54 00:05:58 to jump in and tok about how I pick my
00:05:56 00:05:59 target and how many I use you know am i
00:05:58 00:06:01 narrowing it down what filter is all
00:05:59 00:06:02 that different stuff cuz there are some
00:06:01 00:06:04 very very important things but I'm gonna
00:06:02 00:06:05 throw up a screen shot here in a second
00:06:04 00:06:08 and I want you to look at this very
00:06:05 00:06:10 closely right right here this little box
00:06:08 00:06:12 right here under your interest that says
00:06:10 00:06:16 automatikally expand audience interests
00:06:12 00:06:19 or whatever always always please like oh
00:06:16 00:06:20 my god please uncheck that if you don't
00:06:19 00:06:21 uncheck that Facebook is gonna be
00:06:20 00:06:24 spending so much of your money just
00:06:21 00:06:26 absolutely wasted and unchecking that
00:06:24 00:06:27 box is gonna drop your audience reach by
00:06:26 00:06:29 so much you know if you're struggling
00:06:27 00:06:31 getting it narrowed down and you're
00:06:29 00:06:33 reaching seven twelve thirty million
00:06:31 00:06:34 people if you just uncheck that box
00:06:33 00:06:36 that's gonna go from you know I've been
00:06:34 00:06:38 camping tour it goes from 30 million
00:06:36 00:06:39 down to two you know so you're gonna be
00:06:38 00:06:40 able to drop that from seven to one
00:06:39 00:06:42 seven to 500,000
00:06:40 00:06:43 whatever it is I'm gonna make a video
00:06:42 00:06:45 like I said on you know exactly what the
00:06:43 00:06:46 target how did you set all that up I
00:06:45 00:06:47 want to jump inside my computer and show
00:06:46 00:06:49 you guys that you know there's
00:06:47 00:06:50 definitely to be a lot more videos on
00:06:49 00:06:52 this and a ton of dropshipping in
00:06:50 00:06:53 general but I just wanted to jump in
00:06:52 00:06:54 here and get this content out for you
00:06:53 00:06:56 guys because I think it's super super
00:06:54 00:06:57 important and a lot of you guys have
00:06:56 00:06:59 been hitting me up you know in the
00:06:57 00:07:01 comments section on my last videos but
00:06:59 00:07:03 mostly over Instagram DM on exactly how
00:07:01 00:07:04 I do my traffic you know it's a Facebook
00:07:03 00:07:06 Ads Instagram and whenever I say
00:07:04 00:07:07 Facebook guys people always just hammer
00:07:06 00:07:08 me with questions so if you do have any
00:07:07 00:07:09 more questions be sure to drop them in
00:07:08 00:07:11 the comments below I'd be more than
00:07:09 00:07:15 happy to give you an answer with that
00:07:11 00:07:15 being said I'll see in the next one beat

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