How To Build A Profitable Facebook Ad For Your Dropshipping Store (Shopify)
Published on: December 4 2022 by Hayden Bowles
How To Build A Profitable Facebook Ad For Your Dropshipping Store (Shopify)
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Table of Contents About How To Build A Profitable Facebook Ad For Your Dropshipping Store (Shopify)
How To Build A Profitable Facebook Ad For Your Dropshipping Store (Shopify)
| startTime | durationTime | text |
| 00:00:00 | 00:00:03 | what is going on everyone Hayden here |
| 00:00:01 | 00:00:04 | back again with another video if you |
| 00:00:03 | 00:00:06 | don't know who I am I'm a 17 year old |
| 00:00:04 | 00:00:08 | entrepreneur I basically do affiliate |
| 00:00:06 | 00:00:09 | marketing and drop shipping now I want |
| 00:00:08 | 00:00:10 | to jump straight in today and get into |
| 00:00:09 | 00:00:12 | this topic because I think it's very |
| 00:00:10 | 00:00:14 | very important a lot of people have been |
| 00:00:12 | 00:00:15 | hitting me up asking me questions you |
| 00:00:14 | 00:00:16 | know showing me what they're struggling |
| 00:00:15 | 00:00:17 | with and I want to kind of put it all in |
| 00:00:16 | 00:00:20 | one place so that I don't have to keep |
| 00:00:17 | 00:00:21 | answering that every single time so |
| 00:00:20 | 00:00:23 | people can just refer back to this video |
| 00:00:21 | 00:00:25 | and that is how to build a profitable |
| 00:00:23 | 00:00:26 | Facebook campaign for your dropship |
| 00:00:25 | 00:00:28 | inside a lot of people I've been asking |
| 00:00:26 | 00:00:29 | you know how I Drive my traffic and |
| 00:00:28 | 00:00:31 | that's what I'm gonna assume is the most |
| 00:00:29 | 00:00:32 | frequently asked questions that people |
| 00:00:31 | 00:00:34 | who are starting to do well or at least |
| 00:00:32 | 00:00:36 | you know making a lot of money on shot |
| 00:00:34 | 00:00:36 | by and drop shipping so I want to answer |
| 00:00:36 | 00:00:37 | that |
| 00:00:36 | 00:00:39 | I'm sure influence your ads are very |
| 00:00:37 | 00:00:40 | good I haven't really personally tested |
| 00:00:39 | 00:00:42 | them too much that's one thing I'm |
| 00:00:40 | 00:00:43 | starting to get into I actually did one |
| 00:00:42 | 00:00:45 | yesterday I have two lined up for today |
| 00:00:43 | 00:00:47 | but Facebook campaigns you know that's |
| 00:00:45 | 00:00:49 | something I've always been decently |
| 00:00:47 | 00:00:50 | familiar with so I've just been testing |
| 00:00:49 | 00:00:51 | out a lot getting that going to try to |
| 00:00:50 | 00:00:53 | figure out how to get profitable |
| 00:00:51 | 00:00:55 | campaigns set up because once you build |
| 00:00:53 | 00:00:57 | a facebook campaign right it's |
| 00:00:55 | 00:00:58 | profitable it just runs you know you can |
| 00:00:57 | 00:01:00 | scale it with influencer ads it's a lot |
| 00:00:58 | 00:01:02 | harder to scale you know passed out like |
| 00:01:00 | 00:01:03 | 500 1000 dollar a day mark which I |
| 00:01:02 | 00:01:06 | haven't hit yeah you know I've only been |
| 00:01:03 | 00:01:07 | doing drop shipping for really a few |
| 00:01:06 | 00:01:09 | weeks now actually like getting some ads |
| 00:01:07 | 00:01:11 | going but I have two campaigns right now |
| 00:01:09 | 00:01:13 | that are fully set up profitable |
| 00:01:11 | 00:01:15 | starting to do all right so now I'm just |
| 00:01:13 | 00:01:16 | focused on scaling the budget for those |
| 00:01:15 | 00:01:18 | and as well as tweaking it to try and |
| 00:01:16 | 00:01:19 | lower the cost per purchase which is |
| 00:01:18 | 00:01:21 | kind of the biggest key when you're |
| 00:01:19 | 00:01:23 | trying to scale that now the biggest |
| 00:01:21 | 00:01:24 | thing that I see people mess up on is |
| 00:01:23 | 00:01:27 | concurrency now what do I mean by this |
| 00:01:24 | 00:01:29 | that's how congruent is your actual |
| 00:01:27 | 00:01:31 | product to the audience you're trying to |
| 00:01:29 | 00:01:33 | market it to but everything in between |
| 00:01:31 | 00:01:35 | everything in between is always always |
| 00:01:33 | 00:01:36 | something wrong you know these with what |
| 00:01:35 | 00:01:38 | I see when people send me their websites |
| 00:01:36 | 00:01:40 | show me pictures of their campaign or |
| 00:01:38 | 00:01:41 | anything right even the ad itself you |
| 00:01:40 | 00:01:43 | know if they're building an inside of |
| 00:01:41 | 00:01:45 | power editor then it says a sponsored |
| 00:01:43 | 00:01:47 | post where most of my campaigns no again |
| 00:01:45 | 00:01:49 | this is just me everybody's different |
| 00:01:47 | 00:01:50 | I do it as a page post for an ad only so |
| 00:01:49 | 00:01:51 | it looks more native and there's a lot |
| 00:01:50 | 00:01:53 | of different things and you should |
| 00:01:51 | 00:01:54 | always split test those we'll get into |
| 00:01:53 | 00:01:56 | split testing here in a minute but |
| 00:01:54 | 00:01:57 | congruence is the biggest thing right |
| 00:01:56 | 00:01:59 | making sure your copy lines up with the |
| 00:01:57 | 00:02:01 | product your audience you have to do |
| 00:01:59 | 00:02:02 | your research the biggest thing I do is |
| 00:02:01 | 00:02:04 | look at what other people are doing |
| 00:02:02 | 00:02:06 | right if I see someone add more than |
| 00:02:04 | 00:02:08 | once I know it's working right |
| 00:02:06 | 00:02:10 | has even in any industry nobody's gonna |
| 00:02:08 | 00:02:12 | be running ads and spending a ton of |
| 00:02:10 | 00:02:13 | money if it's not working right they're |
| 00:02:12 | 00:02:15 | not stupid so if you see something more |
| 00:02:13 | 00:02:17 | than once just know it's working I'd |
| 00:02:15 | 00:02:18 | recommend screen shot in that because |
| 00:02:17 | 00:02:20 | then you can look back at it once you're |
| 00:02:18 | 00:02:21 | building your campaigns now keeping |
| 00:02:20 | 00:02:23 | everything congruent you want to make |
| 00:02:21 | 00:02:25 | sure the picture is good and the picture |
| 00:02:23 | 00:02:26 | is the same as the product that the land |
| 00:02:25 | 00:02:28 | on right when they click it I see a lot |
| 00:02:26 | 00:02:28 | of people do this small mistake all the |
| 00:02:28 | 00:02:29 | time |
| 00:02:28 | 00:02:32 | they'll have a picture of let's say like |
| 00:02:29 | 00:02:34 | a a black belt and when they go to the |
| 00:02:32 | 00:02:36 | website it's a brown belt now that |
| 00:02:34 | 00:02:37 | slight difference it really messes with |
| 00:02:36 | 00:02:39 | people's trust not just in their mind |
| 00:02:37 | 00:02:40 | all the psychology factors that go into |
| 00:02:39 | 00:02:42 | that you want to make sure everything's |
| 00:02:40 | 00:02:44 | congruent if they click on that black |
| 00:02:42 | 00:02:45 | belt that's because they want the black |
| 00:02:44 | 00:02:46 | belt or they're interested to see it |
| 00:02:45 | 00:02:48 | they don't want to go see a brown one |
| 00:02:46 | 00:02:50 | right you know you want to offer that |
| 00:02:48 | 00:02:51 | brown one as another you know color |
| 00:02:50 | 00:02:52 | option you have a ton of different |
| 00:02:51 | 00:02:54 | colors lined up at the bottom but you |
| 00:02:52 | 00:02:56 | want them to be able to select that not |
| 00:02:54 | 00:02:58 | you changing that without their approval |
| 00:02:56 | 00:03:00 | if you will right just make sure |
| 00:02:58 | 00:03:01 | everything's super congruent I love to |
| 00:03:00 | 00:03:02 | use emojis you know I don't overdo it or |
| 00:03:01 | 00:03:04 | whatever |
| 00:03:02 | 00:03:07 | usually one emoji at the top and then an |
| 00:03:04 | 00:03:08 | arrow at the bottom pointing down I'm |
| 00:03:07 | 00:03:09 | not gonna give away too much of what I |
| 00:03:08 | 00:03:11 | do for my ads but the bottom line what I |
| 00:03:09 | 00:03:13 | always use is you know share of friends |
| 00:03:11 | 00:03:15 | and family sometimes I'll do you know |
| 00:03:13 | 00:03:17 | share with friends and family and drop a |
| 00:03:15 | 00:03:18 | comment for an exclusive discount code |
| 00:03:17 | 00:03:20 | something like that whatever you can do |
| 00:03:18 | 00:03:22 | to push more organic interactions is |
| 00:03:20 | 00:03:24 | always going to benefit you because if |
| 00:03:22 | 00:03:25 | you get 1 out of 10 people sharing that |
| 00:03:24 | 00:03:27 | with someone else and you're reaching |
| 00:03:25 | 00:03:28 | thousands of people and some of those |
| 00:03:27 | 00:03:30 | people would share it's just the biggest |
| 00:03:28 | 00:03:31 | tree branch it just goes out and you'll |
| 00:03:30 | 00:03:33 | reach a lot more people than just the |
| 00:03:31 | 00:03:36 | campaign's ad spend is you know directly |
| 00:03:33 | 00:03:37 | targeted now product description this is |
| 00:03:36 | 00:03:38 | something I didn't think was very |
| 00:03:37 | 00:03:40 | important until I just started running |
| 00:03:38 | 00:03:41 | traffic and toking to people who knew |
| 00:03:40 | 00:03:43 | what they were doing so product |
| 00:03:41 | 00:03:45 | description super super important one |
| 00:03:43 | 00:03:46 | thing I do what I've mentioned first is |
| 00:03:45 | 00:03:47 | you're really only gonna have two or |
| 00:03:46 | 00:03:48 | three products on your site that you're |
| 00:03:47 | 00:03:50 | running traffic to especially in the |
| 00:03:48 | 00:03:52 | beginning so I make sure that those two |
| 00:03:50 | 00:03:54 | or three core product descriptions are |
| 00:03:52 | 00:03:55 | just knocked out of the park the other |
| 00:03:54 | 00:03:57 | ones I'll usually just have a secure |
| 00:03:55 | 00:03:59 | checkout thing which again is something |
| 00:03:57 | 00:04:02 | I want to tok about always have a |
| 00:03:59 | 00:04:03 | secure checkout that like an icon inside |
| 00:04:02 | 00:04:05 | of the product description because |
| 00:04:03 | 00:04:07 | that's just gonna really really play |
| 00:04:05 | 00:04:08 | into their thought process like as |
| 00:04:07 | 00:04:10 | they're thinking about ordering what |
| 00:04:08 | 00:04:11 | they want to do is just reinforcement |
| 00:04:10 | 00:04:13 | reinforcement |
| 00:04:11 | 00:04:14 | and also use color right in the product |
| 00:04:13 | 00:04:16 | description most people just have it |
| 00:04:14 | 00:04:17 | very boring you know do some research on |
| 00:04:16 | 00:04:18 | what colors are good always stay away |
| 00:04:17 | 00:04:19 | from orange |
| 00:04:18 | 00:04:21 | you know women aren't very attracted to |
| 00:04:19 | 00:04:23 | yellow blue means a lot of trucks pink |
| 00:04:21 | 00:04:24 | and purple work good for women you know |
| 00:04:23 | 00:04:25 | just things like that go do a little bit |
| 00:04:24 | 00:04:27 | of research you know a quick google |
| 00:04:25 | 00:04:29 | search is going to show you what exact |
| 00:04:27 | 00:04:31 | colors people like don't like what the |
| 00:04:29 | 00:04:32 | buying habits are based behind those |
| 00:04:31 | 00:04:33 | colors because there's a lot of research |
| 00:04:32 | 00:04:35 | that's been done on that because it is |
| 00:04:33 | 00:04:36 | important now but as for overall keeping |
| 00:04:35 | 00:04:38 | everything congruent just make sure they |
| 00:04:36 | 00:04:40 | flow through every step of the process |
| 00:04:38 | 00:04:41 | from first seeing the ad itself to |
| 00:04:40 | 00:04:42 | clicking on it going through your |
| 00:04:41 | 00:04:44 | website all the way through your |
| 00:04:42 | 00:04:46 | checkout process and even you know after |
| 00:04:44 | 00:04:47 | that with the email follow-up which is |
| 00:04:46 | 00:04:48 | where most your money is gonna be made |
| 00:04:47 | 00:04:49 | on the back end and you really just want |
| 00:04:48 | 00:04:51 | to make sure it's a very pleasurable |
| 00:04:49 | 00:04:52 | experience for them because then they'll |
| 00:04:51 | 00:04:54 | come back and buy again and again you |
| 00:04:52 | 00:04:56 | know because a customer that's already |
| 00:04:54 | 00:04:57 | bought once is very very likely to buy |
| 00:04:56 | 00:04:58 | again especially if you set them through |
| 00:04:57 | 00:05:00 | the entire process the right way the |
| 00:04:58 | 00:05:01 | first time if they had a great |
| 00:05:00 | 00:05:02 | experience then they're gonna really |
| 00:05:01 | 00:05:04 | want to do that again especially if |
| 00:05:02 | 00:05:06 | you're offering you know discounts sales |
| 00:05:04 | 00:05:07 | whatever it is and perceiving that it's |
| 00:05:06 | 00:05:08 | like them getting another good deal you |
| 00:05:07 | 00:05:10 | know that's what's gonna bring more |
| 00:05:08 | 00:05:11 | customers back especially on the back |
| 00:05:10 | 00:05:12 | end through email you target now one |
| 00:05:11 | 00:05:14 | thing I do want to point out real quick |
| 00:05:12 | 00:05:16 | about the actual ad itself and what |
| 00:05:14 | 00:05:18 | offer you're pushing I love doing a free |
| 00:05:16 | 00:05:20 | plus shipping offer for a Facebook ad |
| 00:05:18 | 00:05:21 | especially for Instagram shoutouts to |
| 00:05:20 | 00:05:23 | which I'll tok about probably in |
| 00:05:21 | 00:05:25 | another video but that is the best |
| 00:05:23 | 00:05:27 | customer acquisition strategy you can do |
| 00:05:25 | 00:05:28 | right if you can get people and with |
| 00:05:27 | 00:05:30 | free plus shipping and at least break |
| 00:05:28 | 00:05:31 | even ideally aim to make a couple |
| 00:05:30 | 00:05:33 | dollars then on the back end with that |
| 00:05:31 | 00:05:34 | email is you can make a lot more money |
| 00:05:33 | 00:05:35 | you know if you're targeting the right |
| 00:05:34 | 00:05:37 | people your ad and everything is |
| 00:05:35 | 00:05:38 | congruent it's really not going to be |
| 00:05:37 | 00:05:40 | that difficult to get to the point route |
| 00:05:38 | 00:05:42 | campaigns or at least break even with a |
| 00:05:40 | 00:05:44 | free plus shipping offer now I'm gonna |
| 00:05:42 | 00:05:45 | make more videos on exactly how to pick |
| 00:05:44 | 00:05:47 | like what to target which is super |
| 00:05:45 | 00:05:48 | important I see it usually the targeting |
| 00:05:47 | 00:05:50 | and the interest is the biggest things |
| 00:05:48 | 00:05:52 | that people struggle with besides just |
| 00:05:50 | 00:05:54 | the entire concept of driving traffic |
| 00:05:52 | 00:05:56 | and getting that to convert so I do want |
| 00:05:54 | 00:05:58 | to jump in and tok about how I pick my |
| 00:05:56 | 00:05:59 | target and how many I use you know am i |
| 00:05:58 | 00:06:01 | narrowing it down what filter is all |
| 00:05:59 | 00:06:02 | that different stuff cuz there are some |
| 00:06:01 | 00:06:04 | very very important things but I'm gonna |
| 00:06:02 | 00:06:05 | throw up a screen shot here in a second |
| 00:06:04 | 00:06:08 | and I want you to look at this very |
| 00:06:05 | 00:06:10 | closely right right here this little box |
| 00:06:08 | 00:06:12 | right here under your interest that says |
| 00:06:10 | 00:06:16 | automatikally expand audience interests |
| 00:06:12 | 00:06:19 | or whatever always always please like oh |
| 00:06:16 | 00:06:20 | my god please uncheck that if you don't |
| 00:06:19 | 00:06:21 | uncheck that Facebook is gonna be |
| 00:06:20 | 00:06:24 | spending so much of your money just |
| 00:06:21 | 00:06:26 | absolutely wasted and unchecking that |
| 00:06:24 | 00:06:27 | box is gonna drop your audience reach by |
| 00:06:26 | 00:06:29 | so much you know if you're struggling |
| 00:06:27 | 00:06:31 | getting it narrowed down and you're |
| 00:06:29 | 00:06:33 | reaching seven twelve thirty million |
| 00:06:31 | 00:06:34 | people if you just uncheck that box |
| 00:06:33 | 00:06:36 | that's gonna go from you know I've been |
| 00:06:34 | 00:06:38 | camping tour it goes from 30 million |
| 00:06:36 | 00:06:39 | down to two you know so you're gonna be |
| 00:06:38 | 00:06:40 | able to drop that from seven to one |
| 00:06:39 | 00:06:42 | seven to 500,000 |
| 00:06:40 | 00:06:43 | whatever it is I'm gonna make a video |
| 00:06:42 | 00:06:45 | like I said on you know exactly what the |
| 00:06:43 | 00:06:46 | target how did you set all that up I |
| 00:06:45 | 00:06:47 | want to jump inside my computer and show |
| 00:06:46 | 00:06:49 | you guys that you know there's |
| 00:06:47 | 00:06:50 | definitely to be a lot more videos on |
| 00:06:49 | 00:06:52 | this and a ton of dropshipping in |
| 00:06:50 | 00:06:53 | general but I just wanted to jump in |
| 00:06:52 | 00:06:54 | here and get this content out for you |
| 00:06:53 | 00:06:56 | guys because I think it's super super |
| 00:06:54 | 00:06:57 | important and a lot of you guys have |
| 00:06:56 | 00:06:59 | been hitting me up you know in the |
| 00:06:57 | 00:07:01 | comments section on my last videos but |
| 00:06:59 | 00:07:03 | mostly over Instagram DM on exactly how |
| 00:07:01 | 00:07:04 | I do my traffic you know it's a Facebook |
| 00:07:03 | 00:07:06 | Ads Instagram and whenever I say |
| 00:07:04 | 00:07:07 | Facebook guys people always just hammer |
| 00:07:06 | 00:07:08 | me with questions so if you do have any |
| 00:07:07 | 00:07:09 | more questions be sure to drop them in |
| 00:07:08 | 00:07:11 | the comments below I'd be more than |
| 00:07:09 | 00:07:15 | happy to give you an answer with that |
| 00:07:11 | 00:07:15 | being said I'll see in the next one beat |
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