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How to Build a Winning Creative | Dynamic Creative Testing Strategy | Facebook Ads & Dropshipping

Published on: December 3 2022 by Dylan Pondir

How to Build a Winning Creative | Dynamic Creative Testing Strategy | Facebook Ads & Dropshipping

How to Build a Winning Creative | Dynamic Creative Testing Strategy | Facebook Ads & Dropshipping

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00:00:00 00:00:05 in this video I'm gonna break down how I
00:00:02 00:00:09 went from averaging a 2.06 return on
00:00:05 00:00:11 adspend to over a 3.38 return on adspend
00:00:09 00:00:13 utilizing dynamic creative testing the
00:00:11 00:00:16 other day my facebook group there was a
00:00:13 00:00:18 great question posted by Rafi Rafi asked
00:00:16 00:00:21 what do you think about dynamic creative
00:00:18 00:00:23 testing how should I utilize your
00:00:21 00:00:25 different testing strategies that you've
00:00:23 00:00:27 recently taught us with dynamic
00:00:25 00:00:30 creatives he explained his strategy and
00:00:27 00:00:32 was asking for an answer regarding what
00:00:30 00:00:35 I thought on dynamic creative testing
00:00:32 00:00:36 and here's my response good question
00:00:35 00:00:38 there's only one way for me to
00:00:36 00:00:40 accurately answer this it's time to test
00:00:38 00:00:42 it myself I make promises like this I
00:00:40 00:00:44 follow through so you know what I did
00:00:42 00:00:46 immediately after posting that is I
00:00:44 00:00:48 actually went and put money behind it
00:00:46 00:00:50 and tested it myself and I've got the
00:00:48 00:00:52 answer for Rafi and I'm sure a lot of
00:00:50 00:00:54 other people because what I found is it
00:00:52 00:00:56 worked tremendously well so if you
00:00:54 00:00:57 haven't yet join up on the Facebook Ads
00:00:56 00:00:59 collective group I'll link it down in
00:00:57 00:01:01 the description there is so much value
00:00:59 00:01:04 being provided in this group right now
00:01:01 00:01:05 so I take I take comments and questions
00:01:04 00:01:07 from you guys very seriously
00:01:05 00:01:09 and if I don't have an answer like in
00:01:07 00:01:10 this specific situation I'll figure it
00:01:09 00:01:12 out and I'll make a video just like this
00:01:10 00:01:15 one so in this video I'm gonna break
00:01:12 00:01:18 down how I went from averaging a two
00:01:15 00:01:20 point zero six return on adspend to over
00:01:18 00:01:21 a three point three eight return on
00:01:20 00:01:23 adspend
00:01:21 00:01:25 utilizing dynamic creative testing so
00:01:23 00:01:26 shout out to Rafi because finding a way
00:01:25 00:01:29 to answer his question actually
00:01:26 00:01:30 generated myself more revenue and I
00:01:29 00:01:32 think it's gonna bring you guys a lot of
00:01:30 00:01:34 value and hopefully drive more revenue
00:01:32 00:01:37 for yourself too so let's jump into
00:01:34 00:01:39 exactly how I did this so this store was
00:01:37 00:01:42 launched nine days ago over the course
00:01:39 00:01:43 of the nine days I spent $1,500 in
00:01:42 00:01:45 generated around five thousand dollars
00:01:43 00:01:47 in revenue some of the sales weren't
00:01:45 00:01:49 tracked by these campaigns so the role
00:01:47 00:01:51 as is actually around two point three
00:01:49 00:01:54 when I calculated to myself within my
00:01:51 00:01:57 two campaigns I was testing a total of
00:01:54 00:01:59 three different ad variations what I was
00:01:57 00:02:01 specifically testing with these though
00:01:59 00:02:03 was the video itself I was utilizing the
00:02:01 00:02:05 same copy in the same headlines with the
00:02:03 00:02:08 same call-to-action but I had made it
00:02:05 00:02:10 completely different videos for every
00:02:08 00:02:12 single ad what I found is that the first
00:02:10 00:02:13 ad variation I created was really
00:02:12 00:02:14 driving the majority of
00:02:13 00:02:16 my revenue what I currently have
00:02:14 00:02:19 selected is the first variation of the
00:02:16 00:02:21 ad so as you can see it was driving a
00:02:19 00:02:23 very good return on adspend
00:02:21 00:02:24 when I filter that first ad variation
00:02:23 00:02:26 you can see that the overall
00:02:24 00:02:28 click-through rate with the purchase
00:02:26 00:02:30 objective was two point five eight my
00:02:28 00:02:31 personal goal for every ad that I
00:02:30 00:02:33 launched is to have a clicked array of
00:02:31 00:02:35 anywhere between three to five percent
00:02:33 00:02:38 that's the optimal percentage anything
00:02:35 00:02:40 above five is like a cherry on top for
00:02:38 00:02:41 me at this point I'd proven the the
00:02:40 00:02:44 brand and products profitability my
00:02:41 00:02:46 average order value is $92 but at scale
00:02:44 00:02:48 you have to remember your margins are
00:02:46 00:02:51 most likely going to shrink so it's
00:02:48 00:02:53 really important to optimize and place a
00:02:51 00:02:55 huge emphasis on improving your click to
00:02:53 00:02:57 rate as much as you possibly can
00:02:55 00:02:59 that way the broader you get with your
00:02:57 00:03:02 audiences the better it will perform so
00:02:59 00:03:04 when I saw Rafi's question about the
00:03:02 00:03:06 dynamic creative testing it kind of
00:03:04 00:03:08 flipped the switch in my mind and it
00:03:06 00:03:11 made me think I already know the best
00:03:08 00:03:13 video to use but I need to focus on my
00:03:11 00:03:15 headline and my copy to improve that
00:03:13 00:03:17 click-through rate before I start
00:03:15 00:03:18 putting a couple thousand dollars behind
00:03:17 00:03:20 it per day and ad spend
00:03:18 00:03:23 so here's how I set up the creative
00:03:20 00:03:25 testing to find my optimized ad I
00:03:23 00:03:27 created a CBO campaign with the initiate
00:03:25 00:03:29 checkout objective utilizing that same
00:03:27 00:03:30 stat testing strategy that I recently
00:03:29 00:03:32 released I'll link it down in the
00:03:30 00:03:36 description if you haven't seen that yet
00:03:32 00:03:38 and I called it CBO testing performers I
00:03:36 00:03:41 call the performers because I dropped my
00:03:38 00:03:43 top four profitable audiences into this
00:03:41 00:03:46 campaign I kept all of those audiences
00:03:43 00:03:48 separated out and then I created a
00:03:46 00:03:50 single stacked audience with every
00:03:48 00:03:52 single one of the winners inside of it
00:03:50 00:03:54 so I had my four separate winning
00:03:52 00:03:57 audiences and one stack with all of them
00:03:54 00:03:59 together as you can see I have all four
00:03:57 00:04:01 but one pause right now and I have the
00:03:59 00:04:03 stacked dynamic creative testing
00:04:01 00:04:05 audience on paused but when I launched
00:04:03 00:04:08 this it was reversed so I had the for
00:04:05 00:04:10 winning audiences unpause in running
00:04:08 00:04:12 they were doing an active ad spend I
00:04:10 00:04:14 said it's like $100 per day I let it
00:04:12 00:04:16 spend about seventy dollars on those ads
00:04:14 00:04:19 so I could get baseline metrics for you
00:04:16 00:04:21 know recently with my most updated pixel
00:04:19 00:04:22 setup and whatnot once I had a good
00:04:21 00:04:23 amount of impressions on each one of
00:04:22 00:04:26 those audiences and consistent data
00:04:23 00:04:28 coming in I paused the floor and I
00:04:26 00:04:30 launched my dynamic ad set alone that
00:04:28 00:04:31 way I knew exactly how much it was gonna
00:04:30 00:04:34 be spending now I'm gonna use this
00:04:31 00:04:36 breakdown tool by dynamic creative asset
00:04:34 00:04:39 to show you the differences in the copy
00:04:36 00:04:41 and headline optimization that I found
00:04:39 00:04:43 so if I break it down by text what
00:04:41 00:04:45 you're gonna see here is if I sort all
00:04:43 00:04:48 of these winners by click-through rate
00:04:45 00:04:50 link click the rate at seven percent six
00:04:48 00:04:52 percent five percent you know they were
00:04:50 00:04:56 performing really well and what I found
00:04:52 00:04:59 is that the current text that I was
00:04:56 00:05:02 using was my lowest click-through link
00:04:59 00:05:04 rate at four point three eight percent
00:05:02 00:05:06 out of the three text variation copy
00:05:04 00:05:07 variations that I use I found that was
00:05:06 00:05:10 averaging a seven percent click-through
00:05:07 00:05:12 rate so immediately I knew this was the
00:05:10 00:05:14 optimized copy I should utilize I then
00:05:12 00:05:16 simply use the breakdown tool to check
00:05:14 00:05:18 out my headline and I found that the
00:05:16 00:05:20 current headline I was using was
00:05:18 00:05:22 actually performing second best one of
00:05:20 00:05:24 the new headline variations I did was
00:05:22 00:05:25 averaging almost a seven percent
00:05:24 00:05:28 click-through rate and was getting a
00:05:25 00:05:30 very very good cost per initiated check
00:05:28 00:05:33 out was actually the lowest out of all
00:05:30 00:05:35 my winning audiences I then wrote down
00:05:33 00:05:37 those winning headline and copy went
00:05:35 00:05:39 into my ads headquarters and this is how
00:05:37 00:05:41 I set up my ads that way I can just
00:05:39 00:05:45 quickly find them and copy and paste the
00:05:41 00:05:47 the ad ID I created a new video ad I
00:05:45 00:05:49 call the ad 1 optimized I used the same
00:05:47 00:05:51 video improve the thumbnail and then
00:05:49 00:05:53 dropped it in my head my winning
00:05:51 00:05:56 headline and winning copy copied the ad
00:05:53 00:05:59 ID created a new CBO campaign with the
00:05:56 00:06:00 purchase objective duplicated my best
00:05:59 00:06:03 for audiences that I had in that test
00:06:00 00:06:06 campaign into the CBO campaign dropped
00:06:03 00:06:09 it in with the new winning optimized
00:06:06 00:06:11 creative and in the first day I averaged
00:06:09 00:06:12 a three point four return on adspend
00:06:11 00:06:14 it was actually closer to four I didn't
00:06:12 00:06:16 track one of my hundred a hundred and
00:06:14 00:06:18 twenty dollar purchases so it was
00:06:16 00:06:21 definitely closer to four and this new
00:06:18 00:06:23 creative is performing tremendously well
00:06:21 00:06:26 so that is how I utilize dynamic
00:06:23 00:06:26 creative testing to really up my return
00:06:26 00:06:28 on adspend
00:06:26 00:06:31 I think it's super important to optimize
00:06:28 00:06:32 your creatives prior to scaling and even
00:06:31 00:06:34 if you're not finding success if you're
00:06:32 00:06:37 seeing like a low click-through rate use
00:06:34 00:06:39 this dynamic rating testing strategy to
00:06:37 00:06:41 find a new optimized creative and
00:06:39 00:06:43 what you'll see is your click-through
00:06:41 00:06:44 rates will go up cost per click is gonna
00:06:43 00:06:46 go down you're gonna see some more
00:06:44 00:06:48 results at a cheaper cost so big shout
00:06:46 00:06:50 out to Rafi for asking that question I
00:06:48 00:06:52 probably you know wouldn't have done
00:06:50 00:06:55 this if he wouldn't asked it just like
00:06:52 00:06:56 flip the switch in in my head and I
00:06:55 00:06:58 wanted to share it all with you and also
00:06:56 00:07:00 share with Rafi to answer his question
00:06:58 00:07:02 with confidence if you guys are new to
00:07:00 00:07:04 my channel I drop a video just like this
00:07:02 00:07:06 one a minimum of two times per week
00:07:04 00:07:08 always super high quality I focus on
00:07:06 00:07:10 bringing tremendous value in my content
00:07:08 00:07:11 so if you haven't yet make sure to
00:07:10 00:07:13 subscribe and notifications on so you
00:07:11 00:07:15 don't miss out if you could do me the
00:07:13 00:07:16 favor of hitting that like button
00:07:15 00:07:19 showing my channel support it's greatly
00:07:16 00:07:20 appreciated thank you guys so much and
00:07:19 00:07:22 I'll see in the next video
00:07:20 00:07:23 Dillon out if you're looking for
00:07:22 00:07:25 something to watch next I highly
00:07:23 00:07:26 recommend one of the two videos up on
00:07:25 00:07:28 the screen
00:07:26 00:07:31 they were hand-picked by myself so check
00:07:28 00:07:33 them out highly highly recommend them if
00:07:31 00:07:35 you're interested in facebook as andy
00:07:33 00:07:35 calm

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