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How To Convert Your Digital Marketing Agency Into A SaaS (Software Company) In 2021

Published on: December 9 2022 by Jason Wardrop

In today's digital age, businesses are increasingly relying on digital marketing agencies to promote their products and services. However, the traditional agency model may not be sustainable in the long run. One solution is to pivot to a software-as-a-service (SaaS) model. In this article, we will discuss how to convert your digital marketing agency into a SaaS software company in 2021.

1. Assess your current capabilities

- Evaluate your agency's current strengths and weaknesses

- Identify the areas where you can add value with software

- Determine the resources you need to develop and maintain a SaaS product

2. Define your target market

- Research the market to identify potential customers

- Determine their needs and pain points

- Develop a customer persona to guide your product development

3. Develop your software product

- Define the features and functionalities of your software

- Create a roadmap for development and launch

- Consider partnering with a software development company if you don't have in-house expertise

4. Build a sales and marketing strategy

- Develop a pricing model that is competitive and sustainable

- Create a sales and marketing plan to reach your target market

- Leverage your existing agency network to promote your SaaS product

5. Launch and iterate

- Launch your SaaS product and collect customer feedback

- Use this feedback to iterate and improve your product

- Continuously monitor the market and adjust your strategy accordingly

By converting your digital marketing agency into a SaaS software company, you can add value to your clients and create a more sustainable business model. However, this requires careful planning and execution. By following the steps outlined in this article, you can successfully make the transition to a SaaS model and thrive in the digital marketing industry.

How To Convert Your Digital Marketing Agency Into A SaaS (Software Company) In 2021

How to Convert Your Digital Marketing Agency into a SaaS Company: 6 Steps

In this video, Jason Wardrop shares six steps on how to convert your digital marketing agency into a SaaS company.

Step 1: Productize Your Service

- Focus on one core service and make it simple and easy to use.

Step 2: Map Out the Onboarding Experience

- Use Trello to list out all the steps that the user needs to take to onboard and activate their account.

Step 3: Simplify the Software

- Use the Jason's Grandma's Test to simplify the software and make it self-serve.

Step 4: Make a System for the Long Term

- Map out the cookie-cutter process to get results for customers on an automated basis.

Step 5: Create Scalable Selling Systems

- Use scalable and repeatable selling systems to acquire new clients.

Step 6: Monitor and Optimize Your Systems

- Continuously monitor and optimize your systems to improve customer retention and satisfaction.

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