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How to Create High Converting TikTok Ad Creatives (PART 2)

Published on: November 16 2022 by Chase Chappell

How to Create High Converting TikTok Ad Creatives (PART 2)

How to Create High Converting TikTok Ad Creatives (PART 2)

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00:00:00 00:00:06 tiktok has now become the number one
00:00:02 00:00:07 most popular website over Google and
00:00:06 00:00:09 with marketers taking notike tiktok
00:00:07 00:00:11 is literally taking the industry by a
00:00:09 00:00:13 storm and the communities on tiktok
00:00:11 00:00:15 are growing by the day but most brands
00:00:13 00:00:17 and businesses are still struggling with
00:00:15 00:00:18 this one bang and making this one key
00:00:17 00:00:21 mistake can leave your brand feeling
00:00:18 00:00:22 burnt out or overwhelmed by the actual
00:00:21 00:00:24 video creation process on tiktok
00:00:22 00:00:26 preventing you from actually being able
00:00:24 00:00:28 to achieve results and get sales so in
00:00:26 00:00:31 this video I'm covering viral ideas for
00:00:28 00:00:33 high converting tiktok ad creatives
00:00:31 00:00:35 that you can use for your business and
00:00:33 00:00:37 these are all backed by data and proven
00:00:35 00:00:39 to work so that way you know exactly
00:00:37 00:00:41 what solid tiktok ad creatives to put
00:00:39 00:00:44 together to launch in your actual ads so
00:00:41 00:00:44 let's get into it
00:00:47 00:00:51 what's up y'all it's your favorite
00:00:49 00:00:53 digital marketer here at Chase chapel
00:00:51 00:00:55 and we help some of the largest Brands
00:00:53 00:00:57 and creators that you follow be able to
00:00:55 00:00:59 actually scale their business to six
00:00:57 00:01:01 seven and eight figures per year and we
00:00:59 00:01:03 do that through using tiktok ads and
00:01:01 00:01:05 Facebook ads and organic strategies and
00:01:03 00:01:06 over the last seven years we've
00:01:05 00:01:08 generated over a billion dollars for our
00:01:06 00:01:11 clients and have been working in over
00:01:08 00:01:13 250 plus niches across so many different
00:01:11 00:01:15 actual Industries and we've been able to
00:01:13 00:01:17 successfully scale Brands and actually
00:01:15 00:01:19 launch ads that are very high converting
00:01:17 00:01:21 so make sure to like this video And
00:01:19 00:01:23 subscribe because we release new videos
00:01:21 00:01:25 every single Friday at 10 A.M central
00:01:23 00:01:27 time all right so let's hop into my
00:01:25 00:01:29 computer and actually get started and
00:01:27 00:01:30 start going through what style tiktok
00:01:29 00:01:32 creatives you need to put together to be
00:01:30 00:01:33 successful now the first part of this
00:01:32 00:01:35 video we're going to go over the style
00:01:33 00:01:36 of tiktok creatives that you do not
00:01:35 00:01:38 want to create so that way you know
00:01:36 00:01:39 exactly what you should avoid and a lot
00:01:38 00:01:41 of you might actually be using the style
00:01:39 00:01:43 of content believe it or not and this is
00:01:41 00:01:45 exactly what you don't want to do so
00:01:43 00:01:46 we're going to learn from what doesn't
00:01:45 00:01:48 actually work and then we're going to go
00:01:46 00:01:50 over exactly what does work so that way
00:01:48 00:01:53 you can actually understand both sides
00:01:50 00:01:55 so we have a brand here this is Caesar
00:01:53 00:01:57 and they have this video where they have
00:01:55 00:01:59 black text on the top and black text on
00:01:57 00:02:01 the bottom now from tiktok we know
00:01:59 00:02:03 these style of videos don't actually
00:02:01 00:02:04 convert very well even if it's a duet it
00:02:03 00:02:06 still won't work in the actual ad Style
00:02:04 00:02:08 videos because there's too much Blank
00:02:06 00:02:10 Space it doesn't put attention on the
00:02:08 00:02:12 actual product itself and it's not going
00:02:10 00:02:14 to drive a lot of conversions now it
00:02:12 00:02:16 might be okay for awareness but as you
00:02:14 00:02:18 know a small business or brand that's
00:02:16 00:02:19 looking to get sales it makes more sense
00:02:18 00:02:20 to focus on tiktok style creatives
00:02:19 00:02:23 that are actually going to convert
00:02:20 00:02:23 versus just going for an awareness based
00:02:23 00:02:25 play
00:02:23 00:02:27 so a style of video like this isn't
00:02:25 00:02:29 something you would want to actually use
00:02:27 00:02:31 for ads on tiktok and believe it or
00:02:29 00:02:33 not even big Brands out there still have
00:02:31 00:02:35 not figured it out they literally are
00:02:33 00:02:36 you know engulfed with corporate uh
00:02:35 00:02:38 individuals that just don't understand
00:02:36 00:02:39 tiktok but they know they need to be
00:02:38 00:02:41 on there but they're putting up the
00:02:39 00:02:43 wrong type of content so even the big
00:02:41 00:02:45 Brands don't necessarily understand how
00:02:43 00:02:46 tiktok ads work and more than
00:02:45 00:02:47 anything this looks more like a
00:02:46 00:02:49 commercial than it does an actual tik
00:02:47 00:02:51 tok video and if we know one thing tik
00:02:49 00:02:53 tok doesn't like ads they like tik
00:02:51 00:02:55 toks so let's look at the next Dollar
00:02:53 00:02:56 Video you don't want to do so for this
00:02:55 00:02:58 one you don't want the black you know
00:02:56 00:03:01 boxes at the top or any space where
00:02:58 00:03:03 there's just nothing going on next video
00:03:01 00:03:05 style that you want to avoid is tik
00:03:03 00:03:06 tok Style videos that look like
00:03:05 00:03:08 Facebook ads this might be a fine
00:03:06 00:03:10 Facebook ad where it's a cell where it's
00:03:08 00:03:11 showing the different products but this
00:03:10 00:03:14 isn't going to work on tiktok
00:03:11 00:03:16 literally these videos here you know
00:03:14 00:03:17 there's white text it looks like it's an
00:03:16 00:03:19 ad it was created somewhere else other
00:03:17 00:03:21 than tiktok they're showing their
00:03:19 00:03:23 logo first which is automatikally going
00:03:21 00:03:25 to you know result in a swipe through
00:03:23 00:03:26 they're optimizing for traffic so they
00:03:25 00:03:28 clearly don't know what they're doing
00:03:26 00:03:30 and you can really tell that this ad was
00:03:28 00:03:31 probably just pulled from another one of
00:03:30 00:03:33 their you know swipe files that they use
00:03:31 00:03:34 on Facebook or Instagram and what works
00:03:33 00:03:36 on Facebook and Instagram doesn't
00:03:34 00:03:38 necessarily work on tiktok so you
00:03:36 00:03:40 definitely don't want the style of
00:03:38 00:03:43 videos here and these white backgrounds
00:03:40 00:03:45 great for Facebook not on tiktok
00:03:43 00:03:46 specifically so never do your logo first
00:03:45 00:03:49 you always want to focus on the product
00:03:46 00:03:51 and you if if you're running a cell you
00:03:49 00:03:52 want tiktok Style videos which we're
00:03:51 00:03:54 going to get into so definitely don't
00:03:52 00:03:55 create style of content like this it
00:03:54 00:03:58 looks like it's just an ad from Facebook
00:03:55 00:04:00 and that's exactly what we don't want
00:03:58 00:04:01 next video style this one's from CVS
00:04:00 00:04:02 once again another big brand that
00:04:01 00:04:03 doesn't know what they're necessarily
00:04:02 00:04:06 doing
00:04:03 00:04:13 let's go ahead and watch this video
00:04:13 00:04:17 so this video looks like stok footage
00:04:15 00:04:18 uh it's probably products that they
00:04:17 00:04:19 actually have in their actual store
00:04:18 00:04:21 location but once again we have that
00:04:19 00:04:23 Banner at the top that we automatikally
00:04:21 00:04:24 know is going to raise the cost of cpms
00:04:23 00:04:26 decrease your actual conversion rate
00:04:24 00:04:28 this is proven by data these boxes are
00:04:26 00:04:31 not going to help you and their logo is
00:04:28 00:04:33 present yeah it's good for awareness it
00:04:31 00:04:35 does help from an awareness perspective
00:04:33 00:04:37 but from an actual conversion rate
00:04:35 00:04:39 perspective it's definitely not going to
00:04:37 00:04:40 drive overall conversions it will if
00:04:39 00:04:42 it's at the end of the video but
00:04:40 00:04:43 throughout the entire video it does not
00:04:42 00:04:44 actually help so you'll see that you
00:04:43 00:04:46 know they're not even using the tik
00:04:44 00:04:48 tok style text they're using branded
00:04:46 00:04:50 text that they just overlaid it looked
00:04:48 00:04:52 like this video was not made on tik
00:04:50 00:04:53 tok specifically so this is definitely
00:04:52 00:04:55 a video style that you're going to want
00:04:53 00:04:57 to avoid there's no featuring of anybody
00:04:55 00:04:59 there's no voice overlay it's just a
00:04:57 00:05:01 bass music and just showing different
00:04:59 00:05:03 items this video style is definitely
00:05:01 00:05:05 something you don't want to do we have
00:05:03 00:05:08 another one from another well-known
00:05:05 00:05:09 brand Victoria's Secret and you can see
00:05:08 00:05:13 they're getting tons of likes but look
00:05:09 00:05:15 one comment for 24 000 likes once again
00:05:13 00:05:16 another awareness play doesn't look like
00:05:15 00:05:19 it's driving actual conversions at all
00:05:16 00:05:20 and there's another tiktok style you
00:05:19 00:05:22 want to avoid this is high production
00:05:20 00:05:24 stuff you don't want to make a very high
00:05:22 00:05:26 production video and post it on tik
00:05:24 00:05:28 tok that will work for other placements
00:05:26 00:05:30 you know other media Outlets that does
00:05:28 00:05:32 actually drive better conversions and
00:05:30 00:05:35 results but on tiktok specifically
00:05:32 00:05:37 you want more raw content content that's
00:05:35 00:05:38 not going to be such high production and
00:05:37 00:05:40 doesn't look like it was shot in a
00:05:38 00:05:41 commercial and let's just go ahead and
00:05:40 00:05:43 watch the video
00:05:41 00:05:46 foreign
00:05:43 00:05:48 you're accepted here
00:05:46 00:05:50 so they do have a call to action at the
00:05:48 00:05:51 end which is good you always want to
00:05:50 00:05:52 have a call to action at the end it'll
00:05:51 00:05:54 increase conversion rates we can see
00:05:52 00:05:56 where that actually came into play once
00:05:54 00:05:57 they actually you know had to pop up yes
00:05:56 00:06:00 there's a big spike in actual
00:05:57 00:06:01 click-throughs that's great but not a
00:06:00 00:06:03 lot of engagements their comments are
00:06:01 00:06:04 turned on because they clearly have a
00:06:03 00:06:06 comment so it just looks like they're
00:06:04 00:06:08 getting a lot of likes but really nobody
00:06:06 00:06:09 commenting back and you know this isn't
00:06:08 00:06:11 really going to be a very good
00:06:09 00:06:12 conversion campaign at all we can see
00:06:11 00:06:15 they're optimizing for video views so
00:06:12 00:06:16 once again another brand sadly that
00:06:15 00:06:18 doesn't know what they're doing on tik
00:06:16 00:06:20 tok necessarily and it's really crazy
00:06:18 00:06:21 because you know it makes sense why
00:06:20 00:06:23 these companies you know actual revenues
00:06:21 00:06:25 and profits are decreasing every single
00:06:23 00:06:27 year because they just aren't adapting
00:06:25 00:06:29 and adjusting with the changes it's so
00:06:27 00:06:30 crazy these big brands are falling out
00:06:29 00:06:32 of place and it's leaving opportunities
00:06:30 00:06:34 for smaller creators and Brands and
00:06:32 00:06:35 businesses like yourself to jump in and
00:06:34 00:06:38 take advantage of this opportunity and
00:06:35 00:06:39 actually scale your results so now that
00:06:38 00:06:40 we kind of understand what you don't
00:06:39 00:06:42 want to do the high production videos
00:06:40 00:06:44 you don't want to shoot you know videos
00:06:42 00:06:45 that have the black boxes Square formats
00:06:44 00:06:47 those aren't going to work you're not
00:06:45 00:06:49 going to want to have stok footage your
00:06:47 00:06:50 text that looks like it wasn't from tik
00:06:49 00:06:52 tok you don't want to have your logo
00:06:50 00:06:54 just covering the entire screen the
00:06:52 00:06:56 entire time you want to make raw content
00:06:54 00:06:58 that fits the feed of tiktok style
00:06:56 00:07:01 creatives that has your strong call to
00:06:58 00:07:02 action that will convert so let's get an
00:07:01 00:07:05 understanding of what that actually
00:07:02 00:07:07 looks like so here's the first ad that
00:07:05 00:07:08 we pulled up and let's go ahead and
00:07:07 00:07:12 watch this video
00:07:15 00:07:21 so this is a style of video that's using
00:07:18 00:07:22 raw content it was shot on an iPhone you
00:07:21 00:07:24 can tell that it looked like it was
00:07:22 00:07:25 filmed Through The tiktok app not
00:07:24 00:07:27 only that but they're using the tik
00:07:25 00:07:29 tok style text treating myself every
00:07:27 00:07:31 time my vitamin C moisturizer runs out
00:07:29 00:07:33 so now we know immediately what the
00:07:31 00:07:35 actual you know video is going to be
00:07:33 00:07:37 about and showcasing the actual brand
00:07:35 00:07:39 then it shows the individual actually
00:07:37 00:07:40 trying to use it shows the website on
00:07:39 00:07:42 where to add to cart this is very
00:07:40 00:07:43 important showing your website will
00:07:42 00:07:45 naturally increase your conversions
00:07:43 00:07:47 because it allows people to identify it
00:07:45 00:07:49 whenever they visit after clicking the
00:07:47 00:07:51 link next thing is it puts in the offer
00:07:49 00:07:52 we know having the offer in the video is
00:07:51 00:07:53 going to increase conversion so if you
00:07:52 00:07:55 have a direct call out of what you're
00:07:53 00:07:57 offering it's going to help so they said
00:07:55 00:08:00 ten dollars offer to vitamin C
00:07:57 00:08:02 moisturizers and so that can also really
00:08:00 00:08:03 Drive in conversions no call to action
00:08:02 00:08:05 at the very end but they did have the
00:08:03 00:08:07 offer which does help you can see it has
00:08:05 00:08:09 comments it has likes it has shares they
00:08:07 00:08:11 are using a caption they do have
00:08:09 00:08:13 conversions so we know this is an ad
00:08:11 00:08:15 style that is converting well for them
00:08:13 00:08:17 it was only eight seconds long and just
00:08:15 00:08:19 had some music overlay so that is one
00:08:17 00:08:20 style of creative that you know you
00:08:19 00:08:22 could potentially use to actually drive
00:08:20 00:08:24 conversions the next one is an organic
00:08:22 00:08:26 video that could very well work as an ad
00:08:24 00:08:28 and it's a comparison Style video
00:08:26 00:08:30 comparison Style videos are essentially
00:08:28 00:08:31 comparing another brand to your product
00:08:30 00:08:33 and you calling out the benefits of your
00:08:31 00:08:35 product versus the ones they don't have
00:08:33 00:08:37 this is great on tiktok because it
00:08:35 00:08:39 reveals the truth it's raw it's
00:08:37 00:08:40 authentik users love it because they're
00:08:39 00:08:42 more engaged with it because of that and
00:08:40 00:08:44 they're more likely to actually buy from
00:08:42 00:08:45 your brand so not only could you go
00:08:44 00:08:47 viral with this as an organic strategy
00:08:45 00:08:49 get half a million in a million views
00:08:47 00:08:50 but you can use this in ads to actually
00:08:49 00:08:52 drive cells and I'm actually going to
00:08:50 00:08:53 point out two things in this video that
00:08:52 00:08:55 you could even do further that are
00:08:53 00:08:56 actually going to allow you to increase
00:08:55 00:08:58 the conversions but first let's watch
00:08:56 00:09:01 the video
00:09:02 00:09:16 foreign
00:09:27 00:09:34 absolutely incredible video and it did
00:09:31 00:09:36 about 475 000 views and we do know that
00:09:34 00:09:37 it did a few thousand in sales even
00:09:36 00:09:39 though I got half a million it could
00:09:37 00:09:40 have done more in sales but there are
00:09:39 00:09:42 two things that could have improved it
00:09:40 00:09:45 but specifically what I want you to pay
00:09:42 00:09:46 attention to is this is comparing a
00:09:45 00:09:49 billion dollar brand which is those big
00:09:46 00:09:51 Brands right out there and comparing it
00:09:49 00:09:53 to a smaller brand like themselves and
00:09:51 00:09:56 positioning their product versus theirs
00:09:53 00:09:58 and as you saw you know they're actually
00:09:56 00:10:00 illustrating the idea that their brand
00:09:58 00:10:02 you know their product stays on better
00:10:00 00:10:05 than the billion dollar brand does and
00:10:02 00:10:07 so that really draws light to the actual
00:10:05 00:10:09 audience about that and that can
00:10:07 00:10:11 actually increase sales volume and do
00:10:09 00:10:13 really well in an ad now two things that
00:10:11 00:10:15 could have been improved one calling out
00:10:13 00:10:17 the actual
00:10:15 00:10:18 product that they're being used here
00:10:17 00:10:20 they could have said hey this is the
00:10:18 00:10:23 palette this is where to buy it that is
00:10:20 00:10:24 what would actually drive 10 times the
00:10:23 00:10:27 amount of sales volume so if you do a
00:10:24 00:10:29 comparison Style video make sure you
00:10:27 00:10:31 clearly show your product in the video
00:10:29 00:10:32 and highlight at the end of it where
00:10:31 00:10:35 they can buy it you know shop now use
00:10:32 00:10:37 tiktok code because now people know
00:10:35 00:10:38 it's you know a code that they get to
00:10:37 00:10:41 use because they're on tiktok but
00:10:38 00:10:42 secondly they know where to go so this
00:10:41 00:10:43 is going to drive a lot of awareness and
00:10:42 00:10:45 engagements but there's going to be a
00:10:43 00:10:46 lot of people left out for not actually
00:10:45 00:10:48 purchasing so you're going to want
00:10:46 00:10:49 product placement at least early on in
00:10:48 00:10:51 the video showcasing what product it is
00:10:49 00:10:54 that you're comparing it to which is
00:10:51 00:10:55 yours and a call to action at the end on
00:10:54 00:10:57 where to actually buy this and what the
00:10:55 00:10:58 product is so people know where to go to
00:10:57 00:11:01 get it so that is a really good
00:10:58 00:11:02 comparison Style video and they had the
00:11:01 00:11:05 music in here you could go find this
00:11:02 00:11:07 video and watch it and the video music
00:11:05 00:11:10 literally the Beat Drops right as the
00:11:07 00:11:11 transitions happen so that drives a
00:11:10 00:11:13 higher conversion rate and interest in
00:11:11 00:11:15 the video so not only does this perform
00:11:13 00:11:17 well organically but if there was two
00:11:15 00:11:18 clips added product placement closer in
00:11:17 00:11:20 the beginning of their product and a
00:11:18 00:11:22 call to action at the end this video
00:11:20 00:11:24 would Excel through ads because we see
00:11:22 00:11:25 these comparison videos absolutely
00:11:24 00:11:26 dominate when we're looking at our
00:11:25 00:11:28 client ad accounts the next one is
00:11:26 00:11:30 waterboy and it's another comparison
00:11:28 00:11:32 Style video and I want to make sure you
00:11:30 00:11:34 truly understand this point because the
00:11:32 00:11:36 value that you can actually unlock here
00:11:34 00:11:38 is insane these videos go viral all the
00:11:36 00:11:40 time and they're very great in ads and
00:11:38 00:11:42 these can be used on Facebook as well if
00:11:40 00:11:43 you drink Pedialyte whenever you're
00:11:42 00:11:44 hungover then you're going to want to
00:11:43 00:11:46 listen to this because I used to do the
00:11:44 00:11:48 exact same thing let's take a look at
00:11:46 00:11:51 the ingredients in the back the
00:11:48 00:11:53 ingredients are mainly water and
00:11:51 00:11:55 dextrose which is corn sugar less than
00:11:53 00:11:56 two percent is anything that you want
00:11:55 00:11:59 and even in here there's a lot of
00:11:56 00:12:02 artificial if we flip over
00:11:59 00:12:04 25 grams of sugar or 30 grams of
00:12:02 00:12:05 electrolytes so then we had this idea of
00:12:04 00:12:07 rather than charging you eight dollars
00:12:05 00:12:09 for mainly water and sugar let's take
00:12:07 00:12:11 everything useful
00:12:09 00:12:13 out of Pedialyte and put it in one of
00:12:11 00:12:15 these powder stiks what is this I'll
00:12:13 00:12:17 tell you this supercharged hydration
00:12:15 00:12:20 recovery formula for adults like you and
00:12:17 00:12:22 I that like to drink and we've packed it
00:12:20 00:12:25 with electrolytes like you've seen in
00:12:22 00:12:27 Pedialyte ginger for nausea Albanian for
00:12:25 00:12:30 anxiety a lot of vitamins for fatigue
00:12:27 00:12:33 it's zero sugar developed in La very
00:12:30 00:12:36 clean ingredient profile so there you
00:12:33 00:12:38 have it have it great all right so very
00:12:36 00:12:40 simple video once again comparing
00:12:38 00:12:42 Pedialyte to Waterboy which is their
00:12:40 00:12:45 product it highlights the negatives of
00:12:42 00:12:47 Pedialyte and calls out the benefits of
00:12:45 00:12:49 Waterboy so you can even see on their
00:12:47 00:12:51 packaging directly dehydrated anxiety
00:12:49 00:12:52 fatigue stomach nausea these are
00:12:51 00:12:54 solutions to the problems that people
00:12:52 00:12:56 have and so essentially highlighting
00:12:54 00:12:58 these things in the video is driving a
00:12:56 00:13:00 much higher interest rate and conversion
00:12:58 00:13:01 rate adding this into the ad throwing in
00:13:00 00:13:03 the captions having the call to action
00:13:01 00:13:05 at the end of the video is going to
00:13:03 00:13:07 allow you to have a top performing ad
00:13:05 00:13:08 that not only does well organically and
00:13:07 00:13:10 gets hundreds of thousands to millions
00:13:08 00:13:13 of views but it actually allows you to
00:13:10 00:13:15 scale with paid advertising and be able
00:13:13 00:13:18 to get you know a consistent three five
00:13:15 00:13:21 six x row as at scale now we're back to
00:13:18 00:13:24 another video style and this one is by
00:13:21 00:13:26 fabletiks and it's two four two pairs
00:13:24 00:13:28 for twenty four dollars they're calling
00:13:26 00:13:30 out the offer immediately which is great
00:13:28 00:13:32 it's the tiktok's Hall text they have
00:13:30 00:13:34 the Emoji they're showcasing the product
00:13:32 00:13:37 immediately product placement is very
00:13:34 00:13:38 important you can have a video review ad
00:13:37 00:13:40 they can tok about how great the
00:13:38 00:13:41 product is the amazing benefits but if
00:13:40 00:13:43 they never show the product enough
00:13:41 00:13:45 throughout the video or never show the
00:13:43 00:13:47 website the conversion rate is just not
00:13:45 00:13:49 going to withstand and so let's watch
00:13:47 00:13:52 this video to understand what that means
00:13:52 00:13:55 foreign
00:14:24 00:14:29 so this ad here is a great example of a
00:14:28 00:14:31 high converting
00:14:29 00:14:33 creative what you'll notike is
00:14:31 00:14:35 throughout the video they always show
00:14:33 00:14:37 the product no matter what's happening
00:14:35 00:14:38 the product is being shown lots of times
00:14:37 00:14:40 people get up in front of the camera
00:14:38 00:14:42 share their honest review about the
00:14:40 00:14:44 product but it's more of them telling a
00:14:42 00:14:46 story and not showcasing the product
00:14:44 00:14:47 itself when you're telling a story or
00:14:46 00:14:49 the Creator is actually sharing a story
00:14:47 00:14:51 have them go through different
00:14:49 00:14:52 transitions of them using the product
00:14:51 00:14:53 while they're doing it have them tell
00:14:52 00:14:56 the story while they're using it it
00:14:53 00:14:59 keeps people engaged It actually drives
00:14:56 00:15:01 more attention on the cell itself
00:14:59 00:15:03 and not only that but these captions
00:15:01 00:15:05 here can automatikally be added to your
00:15:03 00:15:08 video when you upload this video into
00:15:05 00:15:10 your ads manager you can actually go to
00:15:08 00:15:12 edit video creator and there's going to
00:15:10 00:15:13 be a button that says closed captions
00:15:12 00:15:15 click on that and you're going to
00:15:13 00:15:17 automatikally have this text inputted
00:15:15 00:15:20 into your video the best part about this
00:15:17 00:15:22 is we were just going over a research
00:15:20 00:15:24 case study with our actual tiktok rep
00:15:22 00:15:26 that we have at our agency and then
00:15:24 00:15:29 we're going over the percentages
00:15:26 00:15:31 in increased conversions all from having
00:15:29 00:15:33 closed captions and literally all you
00:15:31 00:15:34 have to do is just press one button and
00:15:33 00:15:36 you're gonna increase your lift and
00:15:34 00:15:38 conversions from having a closed caption
00:15:36 00:15:40 it's crazy so you should definitely use
00:15:38 00:15:42 closed captions because in case people
00:15:40 00:15:43 engaged if they have you know volume off
00:15:42 00:15:45 or if there's no text throughout the
00:15:43 00:15:47 video they can read it as you know it's
00:15:45 00:15:49 being said and going along now the next
00:15:47 00:15:50 thing to pay attention to is the actual
00:15:49 00:15:53 transitions every couple of seconds the
00:15:50 00:15:55 video is clipping moving changing
00:15:53 00:15:57 they're highlighting going over each
00:15:55 00:15:59 little individual benefit buttery soft
00:15:57 00:16:00 all these things right
00:15:59 00:16:02 then they show the website we know that
00:16:00 00:16:03 showing the website works really well so
00:16:02 00:16:05 that is one thing you definitely want to
00:16:03 00:16:07 include finally they show the offer
00:16:05 00:16:09 again scrolling through what the landing
00:16:07 00:16:10 page looks like on phone or mobile
00:16:09 00:16:12 believe it or not lots of times people
00:16:10 00:16:13 will be on their phone on tiktok
00:16:12 00:16:15 they'll see the brand they're right next
00:16:13 00:16:16 to their laptop they'll search it up
00:16:15 00:16:18 doesn't get attributed necessarily to
00:16:16 00:16:19 The tiktok ad after it converts but
00:16:18 00:16:21 you're driving awareness and you're
00:16:19 00:16:23 still getting the sell so it's also
00:16:21 00:16:25 great to have both mobile and desktop
00:16:23 00:16:27 version being shown so that way you can
00:16:25 00:16:28 actually have both advantages of being
00:16:27 00:16:30 able to get the conversion here's
00:16:28 00:16:33 another organic example of a video that
00:16:30 00:16:33 converts very well
00:16:44 00:16:47 thank you
00:16:47 00:16:51 absolutely love this video this is a
00:16:49 00:16:53 video from one of our clients and
00:16:51 00:16:55 Elizabeth what's so crazy about this
00:16:53 00:16:56 video is they posted it before except
00:16:55 00:16:59 you'll notike there's two clips that
00:16:56 00:17:02 they added in their cells went way up
00:16:59 00:17:03 because of this now this video is the
00:17:02 00:17:05 second video that I made them recreate
00:17:03 00:17:07 but if you want to see what the first
00:17:05 00:17:08 one looks like
00:17:07 00:17:11 if we go down just a little bit here
00:17:08 00:17:12 here's the original video 1.1 million
00:17:11 00:17:14 views all right this morning my patio
00:17:12 00:17:16 looked like this my mom came over and
00:17:14 00:17:19 together with BB frosh and a Cutting
00:17:16 00:17:21 Edge stencil it now looks like this we
00:17:19 00:17:23 are completely in love and totally
00:17:21 00:17:25 obsessed with how it looks like and
00:17:23 00:17:27 follow to see how we did it same two
00:17:25 00:17:29 clips they just have different text on
00:17:27 00:17:31 them it did 1.1 million views absolutely
00:17:29 00:17:33 incredible reach which is amazing lots
00:17:31 00:17:35 of Engagement they did get some sales
00:17:33 00:17:37 from this like and follow amazing call
00:17:35 00:17:39 to action at the end but the thing is is
00:17:37 00:17:41 we wanted to drive a lot more cells than
00:17:39 00:17:44 just what was actually coming through on
00:17:41 00:17:45 a 1.1 million view video so all they did
00:17:44 00:17:47 was added two clips that we were toking
00:17:45 00:17:49 about earlier in this video One Clip
00:17:47 00:17:52 earlier showcasing the product placement
00:17:49 00:17:54 up close second clip where to actually
00:17:52 00:17:56 buy it with the tiktok code now let's
00:17:54 00:17:58 go watch that
00:17:56 00:18:00 video again after they recreated it so
00:17:58 00:18:04 that way we can understand
00:18:05 00:18:08 there's that clip they added they called
00:18:07 00:18:10 out their products so many people missed
00:18:08 00:18:11 this they'll get a million viewed video
00:18:10 00:18:13 but they never actually show their
00:18:11 00:18:15 product up close
00:18:13 00:18:18 it's so crazy so anytime you have a
00:18:15 00:18:19 viral video you should repost it if you
00:18:18 00:18:21 haven't actually shown your product up
00:18:19 00:18:22 close add that one second clip in add
00:18:21 00:18:24 the call to action at the end and you're
00:18:22 00:18:25 gonna make like easily a few extra
00:18:24 00:18:27 thousand dollars in sales because of it
00:18:25 00:18:28 and it's gonna cost you nothing to do
00:18:27 00:18:30 and then you can run that in an ad and
00:18:28 00:18:32 drive a lot more conversions use code
00:18:30 00:18:34 tiktok on your order perfect they
00:18:32 00:18:36 have the actual code now people can go
00:18:34 00:18:38 and buy and it drove way more sales
00:18:36 00:18:39 volume less views overall because the
00:18:38 00:18:41 video is longer and the watch time might
00:18:39 00:18:43 have been shorter that's okay because
00:18:41 00:18:45 their objective was to just increase
00:18:43 00:18:46 sales you know million view videos are
00:18:45 00:18:47 awesome but if you get like a hundred
00:18:46 00:18:50 thousand view video and you do like 10
00:18:47 00:18:51 times the amount of cells way more worth
00:18:50 00:18:53 it if that's your goal let's look at
00:18:51 00:18:55 another video example
00:18:53 00:18:57 it's probably a Drop Shipping product
00:18:55 00:18:59 here when you and the squad get shark
00:18:57 00:18:59 slides
00:19:05 00:19:10 off today all right so lots of examples
00:19:07 00:19:11 in this part two video today by the way
00:19:10 00:19:13 if you haven't seen the part one to this
00:19:11 00:19:15 video shoot definitely check it out here
00:19:13 00:19:17 we cover tiktok ad creatives organic
00:19:15 00:19:18 videos as well we went over a bunch of
00:19:17 00:19:20 different styles and this is the part
00:19:18 00:19:21 two where we're covering a lot more and
00:19:20 00:19:23 you can see this looks like one of those
00:19:21 00:19:25 Drop Shipping style products it's 11
00:19:23 00:19:28 seconds long to have the offer at the
00:19:25 00:19:29 end it's using trending music they're
00:19:28 00:19:32 getting likes they have comments turned
00:19:29 00:19:33 off for sure they have a lot of shares
00:19:32 00:19:35 and they're running 21 different ad
00:19:33 00:19:37 captions so this likely means they're
00:19:35 00:19:38 testing this creative with a lot of
00:19:37 00:19:40 different call outs or they're running
00:19:38 00:19:42 it dynamically and they're essentially
00:19:40 00:19:45 calling out when you and the squad get
00:19:42 00:19:46 shark slides so you know they're toking
00:19:45 00:19:48 about buying it for themselves and their
00:19:46 00:19:50 friends so likely people are buying this
00:19:48 00:19:51 as a bundle or they're going to the
00:19:50 00:19:53 website buying different colors so
00:19:51 00:19:54 everybody can wear the same actual
00:19:53 00:19:56 slides which is really smart because
00:19:54 00:19:58 it's going to increase aovs then a
00:19:56 00:20:00 little tiktok dance just the Classic
00:19:58 00:20:02 movement that you would see on tiktok
00:20:00 00:20:04 that does Drive engagements
00:20:02 00:20:06 and then 50 off today so people know
00:20:04 00:20:08 they can click the link to actually buy
00:20:06 00:20:10 it so if you want to be able to see top
00:20:08 00:20:12 performing ads I highly recommend to use
00:20:10 00:20:13 the creative Center for sure you can go
00:20:12 00:20:16 and actually see what style of tiktok
00:20:13 00:20:17 ads convert you can select conversions
00:20:16 00:20:20 you can actually choose your industry
00:20:17 00:20:21 you can do what time frame you want to
00:20:20 00:20:22 look at you can see the different
00:20:21 00:20:25 metrics and analytiks Behind these
00:20:22 00:20:27 videos to understand better what drives
00:20:25 00:20:29 a high converting tiktok ad and so I
00:20:27 00:20:31 really hope you understand you know what
00:20:29 00:20:33 makes an ad not convert what you
00:20:31 00:20:34 shouldn't do what we covered in this
00:20:33 00:20:37 video on some of those ads where it's
00:20:34 00:20:39 the black text or the black boxes at the
00:20:37 00:20:41 bottom or doesn't look like an actual
00:20:39 00:20:42 tiktok ad it looks like you know a
00:20:41 00:20:44 Facebook ad these are the types of
00:20:42 00:20:46 things you want to avoid and we really
00:20:44 00:20:47 went over the things that you do want to
00:20:46 00:20:49 do and that's actually having the offer
00:20:47 00:20:51 showcasing the website having that
00:20:49 00:20:53 trending sound having the voice overlay
00:20:51 00:20:55 having the product placement using
00:20:53 00:20:57 organic videos to your advantage to get
00:20:55 00:20:59 lots of sales and incorporate them to
00:20:57 00:21:00 have stronger call to actions to use in
00:20:59 00:21:02 your actual ads and all of these
00:21:00 00:21:04 recommendations are purely based off
00:21:02 00:21:05 data we were work closely with our reps
00:21:04 00:21:07 go through actual tiktok case studies
00:21:05 00:21:09 and actually break down the analytiks
00:21:07 00:21:10 and do tons of research on all the ad
00:21:09 00:21:13 accounts we have and see what's
00:21:10 00:21:15 consistently performing at scale so that
00:21:13 00:21:17 way we can always identify the actual
00:21:15 00:21:19 Trend see what the data says and share
00:21:17 00:21:21 the actual numbers and facts behind it
00:21:19 00:21:22 we remove all of our personal opinions
00:21:21 00:21:24 always and remove the emotions and
00:21:22 00:21:26 purely focus on the analytiks and
00:21:24 00:21:28 numbers because Numbers Never Lie and if
00:21:26 00:21:30 you're in my trainings and you really
00:21:28 00:21:31 know that we preach data and really
00:21:30 00:21:33 setting aside the emotional level and
00:21:31 00:21:35 focusing more on the logic so that way
00:21:33 00:21:37 you can truly understand from a data
00:21:35 00:21:39 perspective and as an analyst and really
00:21:37 00:21:41 look you know more inward at your actual
00:21:39 00:21:43 analytiks versus outward trying to you
00:21:41 00:21:45 know see what other people are doing or
00:21:43 00:21:46 trying to make sense or have your own
00:21:45 00:21:47 opinion about how you feel about a
00:21:46 00:21:48 certain thing the moment feelings are
00:21:47 00:21:50 removed and the moment that you actually
00:21:48 00:21:52 pay attention to what the numbers say
00:21:50 00:21:53 the better off you're actually going to
00:21:52 00:21:55 be and I'm going to show you how we
00:21:53 00:21:57 actually do a lot of the research
00:21:55 00:21:58 ourselves and one of the ways is
00:21:57 00:22:00 actually going to your tiktok account
00:21:58 00:22:02 on your phone or on a desktop and
00:22:00 00:22:04 actually searching up a tag in your
00:22:02 00:22:06 space like let's say you sell candles if
00:22:04 00:22:08 you type in the tag actual candle you
00:22:06 00:22:09 can see what videos are performing very
00:22:08 00:22:12 well organically what's getting views
00:22:09 00:22:13 and what's not this video did 79 million
00:22:12 00:22:15 views and you can quite literally see
00:22:13 00:22:16 what they did there and if it's
00:22:15 00:22:19 something that you could potentially
00:22:16 00:22:21 emulate or model and have success as
00:22:19 00:22:23 well then you could actually you know
00:22:21 00:22:24 make that video so like they showed a
00:22:23 00:22:26 video of them actually creating their
00:22:24 00:22:28 product you could show the process of
00:22:26 00:22:29 creating your product and posting that
00:22:28 00:22:31 so I would always find different style
00:22:29 00:22:33 of videos in your actual tiktok
00:22:31 00:22:35 account look at the different tags find
00:22:33 00:22:36 the top videos in your space see what
00:22:35 00:22:38 people are commenting are they
00:22:36 00:22:40 purchasing are they buying and seeing if
00:22:38 00:22:42 it's something of a style that you can
00:22:40 00:22:44 replicate and actually Implement in the
00:22:42 00:22:46 process another way that we structure
00:22:44 00:22:49 our videos during testing is actually
00:22:46 00:22:50 creating the video via tiktok you can
00:22:49 00:22:52 film it on your phone and upload the
00:22:50 00:22:54 videos into the tiktok app but using
00:22:52 00:22:56 the tiktok text app on your phone or
00:22:54 00:22:58 if you upload into your ads manager on
00:22:56 00:23:00 tiktok you can actually go to their
00:22:58 00:23:02 tiktok editor tool and add in the
00:23:00 00:23:04 captions add in the text and make it
00:23:02 00:23:05 more more tiktok like style so that
00:23:04 00:23:06 way it Blends in with the feed and it's
00:23:05 00:23:09 more authentik and communicates
00:23:06 00:23:11 effectively with your audience and
00:23:09 00:23:13 finally you can always make multiple
00:23:11 00:23:14 versions to test if you posted an
00:23:13 00:23:16 organic video did a lot of views and got
00:23:14 00:23:18 some cells post that video again except
00:23:16 00:23:20 add additional Clips focusing more on
00:23:18 00:23:22 your product or service focusing more on
00:23:20 00:23:23 the call to actions and see what the
00:23:22 00:23:25 difference is in views and cells are
00:23:23 00:23:27 maybe reviews go down but your cells go
00:23:25 00:23:29 way up if that's the case and you're
00:23:27 00:23:31 hitting you know kpis are cells then
00:23:29 00:23:33 great you should continue to replicate
00:23:31 00:23:35 that process so always be willing to
00:23:33 00:23:37 test the same idea multiple different
00:23:35 00:23:39 ways the same video multiple different
00:23:37 00:23:41 times so that way you can find out which
00:23:39 00:23:43 combinations and which levers actually
00:23:41 00:23:45 result in sales views or results and
00:23:43 00:23:47 that's exactly how you can actually get
00:23:45 00:23:49 really good at creating tiktok ads
00:23:47 00:23:51 and excelling with tiktok organic and
00:23:49 00:23:52 that's the number one reason that some
00:23:51 00:23:54 of our students are absolutely crushing
00:23:52 00:23:56 it like Scott here who became the number
00:23:54 00:23:58 one in his space for the manifestation
00:23:56 00:24:00 as an actual coach and literally if you
00:23:58 00:24:01 search you know the tags that he
00:24:00 00:24:03 actually uses he's the number one listed
00:24:01 00:24:05 person in his actual space base now and
00:24:03 00:24:06 he did that in less than 60 days and you
00:24:05 00:24:07 can actually see the student interview
00:24:06 00:24:09 here where we actually go through and
00:24:07 00:24:12 tok about his journey of hitting these
00:24:09 00:24:14 numbers or like Anne-Marie who literally
00:24:12 00:24:15 became a New York Times best-selling
00:24:14 00:24:17 author when writing her books and is
00:24:15 00:24:19 absolutely crushing it with her results
00:24:17 00:24:23 and is scaling up every single day on
00:24:19 00:24:25 Amazon all while using tiktok as a
00:24:23 00:24:27 main driver in source of traffic and
00:24:25 00:24:28 Brian here who's absolutely crushing it
00:24:27 00:24:30 in his Fitness space and is literally
00:24:28 00:24:33 scaling past seven million dollars a
00:24:30 00:24:35 year with his actual business and is
00:24:33 00:24:37 absolutely dominating his industry and
00:24:35 00:24:39 scaled up to have hundreds of thousands
00:24:37 00:24:41 of followers in a space applying these
00:24:39 00:24:42 exact strategies so just like those
00:24:41 00:24:44 students and hundreds of others that
00:24:42 00:24:45 have literally started the journey and
00:24:44 00:24:47 completed it and have achieved
00:24:45 00:24:49 incredible results focusing on the data
00:24:47 00:24:51 the facts and the actual analytiks both
00:24:49 00:24:53 in their tiktok ad account and on
00:24:51 00:24:55 their profile has been able to achieve
00:24:53 00:24:56 success for them and all of them took
00:24:55 00:24:58 Massive Action implemented the
00:24:56 00:25:00 strategies focused on the process and
00:24:58 00:25:02 paid attention to the actual data and
00:25:00 00:25:04 that's how they're able to achieve such
00:25:02 00:25:07 rapid results and absolutely explode in
00:25:04 00:25:09 their industry and inside my ads Mastery
00:25:07 00:25:11 one-on-one mentorship we literally go
00:25:09 00:25:13 through exactly step by step how to
00:25:11 00:25:14 complete these actual steps with your
00:25:13 00:25:16 tiktok ads with your tiktok
00:25:14 00:25:18 organic profile how to set it up what
00:25:16 00:25:19 style of videos to post the actual
00:25:18 00:25:22 different ideas you can Implement how to
00:25:19 00:25:23 do all the research how to structure the
00:25:22 00:25:26 actual campaigns the audience's
00:25:23 00:25:28 optimization everything from A to Z that
00:25:26 00:25:31 you need to know and we do it all with
00:25:28 00:25:32 you one-on-one on actual Zoom calls and
00:25:31 00:25:34 walk you through so that way you can
00:25:32 00:25:36 actually have somebody showing you
00:25:34 00:25:37 exactly what you need to do in order to
00:25:36 00:25:39 actually scale up your business to be
00:25:37 00:25:41 able to hit six seven and even eight
00:25:39 00:25:44 figures in sales and we only accept 10
00:25:41 00:25:46 new students every single month and the
00:25:44 00:25:48 spots fill up very quickly so if you do
00:25:46 00:25:50 want to apply make sure to click the
00:25:48 00:25:52 link below this video or DM me the word
00:25:50 00:25:53 Mentor at real Chase Chapel where you
00:25:52 00:25:55 can speak with somebody on our team to
00:25:53 00:25:56 see if it's the right fit for you so
00:25:55 00:25:57 that way we can actually help you
00:25:56 00:25:59 actually scale and structure your
00:25:57 00:26:01 business in a way that's going to allow
00:25:59 00:26:04 you to leverage tiktok and tiktok
00:26:01 00:26:06 ads to be a growth vehicle for you and
00:26:04 00:26:08 it's literally going to equip you with
00:26:06 00:26:11 the tools to be an absolute Powerhouse
00:26:08 00:26:14 hitting 100K months 400k months 500k
00:26:11 00:26:15 months even a million month in sales we
00:26:14 00:26:17 literally have students who've joined
00:26:15 00:26:19 with 70k in sales per month and have
00:26:17 00:26:21 doubled it in less than 60 days we've
00:26:19 00:26:22 had students literally join and sell out
00:26:21 00:26:25 their entire inventory line in less than
00:26:22 00:26:27 two weeks we've had other students join
00:26:25 00:26:29 and within an entire year they were able
00:26:27 00:26:32 to go from zero to two million in sales
00:26:29 00:26:35 and we've even had students join from
00:26:32 00:26:37 day one with zero cells and by the sixth
00:26:35 00:26:40 month they were doing a million dollars
00:26:37 00:26:42 per month in sales so it is very
00:26:40 00:26:44 achievable when you pay attention to the
00:26:42 00:26:46 numbers and actually focus on the facts
00:26:44 00:26:48 so if you're looking for one-on-one help
00:26:46 00:26:50 and looking for ways to remove the
00:26:48 00:26:52 emotional side of it and be able to
00:26:50 00:26:54 actually get clarity on what's actually
00:26:52 00:26:56 working and what's not then I highly
00:26:54 00:26:58 recommend to reach out on Instagram at
00:26:56 00:26:59 real Chase chapel and DM me that word
00:26:58 00:27:01 mentor and I'm happy to have a
00:26:59 00:27:02 conversation with you and at the end of
00:27:01 00:27:04 the day we want the best for everyone
00:27:02 00:27:06 and want everybody to be able to have
00:27:04 00:27:09 access to information to be able to
00:27:06 00:27:10 scale their actual online business and
00:27:09 00:27:13 we do that by providing you with these
00:27:10 00:27:15 videos weekly via YouTube so I hope that
00:27:13 00:27:16 you're finding value and definitely let
00:27:15 00:27:18 me know what you think in the comments
00:27:16 00:27:19 below because I'd love to hear your
00:27:18 00:27:21 thoughts on the videos and be able to
00:27:19 00:27:23 provide me with additional ideas on what
00:27:21 00:27:25 it is that you want to here learn and
00:27:23 00:27:26 listen about so once again I really
00:27:25 00:27:28 appreciate you watching this video it's
00:27:26 00:27:31 Chase Chapel here your favorite digital
00:27:28 00:27:32 marketer cheers and bye all hey have you
00:27:31 00:27:34 made it to the end of this video then I
00:27:32 00:27:35 know you're an ambitious learner and
00:27:34 00:27:37 you're looking for more so go ahead and
00:27:35 00:27:39 click this video here I hand selected it
00:27:37 00:27:42 for you

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