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How To Do A BOGO Offer For Shopify Dropshipping (Buy 1 Get 1)

Published on: December 4 2022 by Hayden Bowles

How To Do A BOGO Offer For Shopify Dropshipping (Buy 1 Get 1)

How To Do A BOGO Offer For Shopify Dropshipping (Buy 1 Get 1)

what's going on everyone hatin here
coming back at you at the brand-new
video and as you can see we're back in
the lab now I do just want to say thank
you for a thousand subscribers it's
absolutely insane my goal for last month
was to hit 500 we did that a couple days
before the deadline which is super cool
to see so now to see that only a week
later you know week and a half later we
double that hit a thousand it's
absolutely insane I'm gonna try my best
keep uploading every single day I'm
gonna fear how that's gonna work over
the next couple weeks and months cuz I
am just focused on growing my businesses
so providing value and giving out these
YouTube videos is a lot of fun but I
don't know if it's the smartest move to
keep doing every single day since you
know it might only be a 5 or 10 minute
video but it takes over an hour to
actually go through the process of
filming it editing it getting a
thumbnail getting uploaded a description
all these different things which I
definitely think it's worth it something
to keep blowing up this channel and keep
trying to provide as much value as I can
you guys even if it's a very short like
basic video I just don't want to ever
decrease the quality of my videos I want
every single one to be on point use a
good camera I don't know how the
lighting is I don't know I'm not smart
with all that camera stuff but good
lighting good looking video you know
make sure it's at least HD good audio
and everything so that's my goal I
definitely want to keep uploading every
single day at least every other day so
I'm gonna try my best put out that
content for you guys so let me know what
kind of videos you guys want to see but
with that being said we're gonna jump
into this one which you already saw the
title and thumbnail which is kind of
building off a video I made about a week
back toking about BOGO offers you know
buy one get one free actually a lot of
people hit me up about that wanting me
to go more in depth so I'm gonna tok
about like which apps I use how I set it
up exactly what I'm doing with specific
products so like it's just like any
offer it can be very effective and it
can be not effective I'm sure a lot of
you were doing well free plus shipping
and I'm sure a lot of you were trying it
and seeing almost no results so maybe
this will be a good alternative we'll
see it so let's jump in I'm gonna
explain kind of what I'm doing and give
you my perspective month okay first of
all the app that I use to run this
through shop fight is ultimate special
offers I think it's like 5 10 bucks or
whatever it has a trial for a couple
weeks or a month that's just what I use
works really really well I don't know
I'm sure there's probably other things
out there that allow you to do it it's
just super simple you plug in what
product you wanna for what the offer is
it allows you to do buy one get one half
off buy two get one free buy this get
that you know if they buy this product
they can get this one for free so that's
just how I set it up and yeah I'm
wearing this huge ass sweatshirt because
I am very used to the Cali weather now
so coming back to Minnesota in the fall
it's a little bit chilly here but I
don't really
Erica's comfortable but anyways the way
I set up a BOGO offer versus a free plus
shipping is the same I'm just trying to
have a massive value that's my
goal with this sure a free plus shipping
you know we've toked about a value gap
where if you're shipping to eight
dollars for example you want them to
perceive the value of that item to be
way more than eight dollars you know if
they see it in stores they've seen
people buy it for 40 50 bucks and you
have it for $8.00 they're gonna buy so
what I try and do with my BOGO offers is
implement that but build off of it so
I'll have something marked up to 50 60
bucks sell it for 15 and if you buy one
of those you'll get another one for free
so they can get you know this is what
most people do they'll get one of you
know let's say in blue whatever the
product is and another one in red so you
can get two different variations of that
product which is another point make sure
whatever you're selling with the bogel
offer has a lot of different options of
variants because people usually don't
really want to the same products they
want options they want a red shirt and a
blue shirt they want green shoes and
white shoes they want this and a
different hat you know something like
that so if they already see something as
a huge discount you know 50 to 1352 15
something like that where it's a big
discount plus on top of that you're
getting a second product for free and
you've thrown some scarcity as well only
ten left 100 left only six hours left in
the sale something like that that
scarcity is gonna push them over the
edge because it's already a great deal
and I see the value now one thing I do
want to point out is that my goal with
buy one get one free at least right now
you know this could change is I'm not
trying to make any money as where does
that sound I'm not my goal is just to
get as many sales as possible well duh
obviously is what everyone's trying to
do but I'm doing in a different way my
goal is not to make money on the front
end I'm using it to build pixel data on
Facebook so then on the back end I can
go and do a look-alike audience based on
all those buyers add to carts all the
data for whatever type of campaign a
specific conversion I'm running I'm
investing into that on the back end you
know it's the same with an email list
I'm just trying to break even on the
front end at least for the back end
because then I can do look like eyes
that's where things will come very cheap
that's where you can really blow up an
offer and get things scaling and that's
when you'll have your profit margins and
the email list on the back end so
typically emails is also worth thirty
percent of your revenue comes in so
invest into that and don't kind of
forget about that because you're leaving
a big chunk on the tail if you don't do
email market but that's not the point of
this video let's stik on the topic of
BOGO so as for how it actually works
they're gonna add the product to their
cart on a regular product page pick
their color their size click Add to Cart
and then they're gonna add another right
it says buy one get one free on the top
with that app that we use and it's their
BAE
just adding two of the products to their
cart and it shows a discount like a
coupon code that's automatikally applied
and then it cuts out one of the product
prices and shows that so they're only
paying one they get two so like I said
ultimate special offers is the app that
I use works well that's how I structure
my offers I'm trying to only do one
product at a time in my store because if
people go there I don't always want
discounts it's the same thing with a
free plus shipping you don't want
someone to go to your store and half
your products are free it just shows
free free free free free $1.00 free free
$8 some like that you want them to
see that it's a special offer it's rare
otherwise your storage is gonna lose all
credibility it'll just look like some
spammy store everything's free or big
discount that's why at least half your
products have to be retail offers that's
at least what I was taught that's what I
found works no experiments see what
works best for you you can kind of
switch products switch the pricing
around and see what works but that's how
I structured I only have one BOGO offer
on my site at a time and maybe two or
three free plus shipping and then
another 10 20 30 50 other products where
there's regular retail offers a few of
those are on sale you know 43220
something like that little incentives
but nothing major so like I said to
begin in the video I was giving a lot of
questions on this and I think I answered
them all but if you didn't ask a
question or I didn't see it for whatever
reason drop it in the comments below and
I'll try my best to give you an answer I
hope you guys like this video I'm gonna
try and grind out some every single day
like I said we'll see how that goes but
with that being said I will see you guys
in the next video peace