How To Get 2-5 Leads Per Day With Facebook Ads | Facebook Ads For Realtors
Published on: December 10 2022 by Jason Wardrop
How To Get 2-5 Leads Per Day With Facebook Ads | Facebook Ads For Realtors
How To Get 2-5 Leads Per Day With Facebook Ads | Facebook Ads For Realtors
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| 00:00:00 | 00:00:03 | Today I'm going to show you how to generate buyer leads for your real estate business |
| 00:00:03 | 00:00:06 | step-by-step using Facebook ads and Instagram ads and |
| 00:00:06 | 00:00:13 | We've consistently used this Facebook ad template to generate buyer leads for less than $5 per lead time and time again |
| 00:00:14 | 00:00:14 | Okay |
| 00:00:14 | 00:00:19 | So I want to walk you guys through this exact template and then I'm going to show you guys exactly |
| 00:00:19 | 00:00:24 | how to go through and set all this up and if you do want the Facebook ad copy here to be able to go through |
| 00:00:24 | 00:00:26 | And use in your business so you can generate buyer leads |
| 00:00:26 | 00:00:31 | Then just drop a comment down below say buyer leads and I'll be able to share that with you |
| 00:00:31 | 00:00:36 | Okay. Also, if you don't mind give this video a thumbs up if you guys find some value from it, okay? |
| 00:00:36 | 00:00:38 | So anyway, let's take a look at this |
| 00:00:38 | 00:00:44 | so this is the Facebook ad copy and this is one of our mini Byerly campaign templates that we've got but it's gonna say |
| 00:00:44 | 00:00:46 | Attention then your city, okay |
| 00:00:46 | 00:00:49 | so attention Dallas Phoenix, Denver, Miami |
| 00:00:49 | 00:00:51 | Wherever you're located and I like to use emojis |
| 00:00:51 | 00:00:57 | Because that kind of Peaks people's interests and grabs their attention as they're scrolling through their newsfeed on Facebook or Instagram |
| 00:00:57 | 00:01:04 | Okay, because Facebook owns Instagram, so basically if you publish this on Facebook it can also be published on Instagram |
| 00:01:04 | 00:01:08 | So same concept here. Okay, then you have do you know anyone looking to buy a home? |
| 00:01:08 | 00:01:13 | And sometimes I like to put on here are you so calls that person how specifically are you or anyone? |
| 00:01:13 | 00:01:18 | you know looking to buy a home follow here and then here we're gonna have a link out to a |
| 00:01:18 | 00:01:21 | Landing page cane on our website not a blog or anything like that |
| 00:01:21 | 00:01:26 | But a landing page to go through and grab the visitors contact information, so we click on this |
| 00:01:26 | 00:01:29 | we've got a landing pay so welcome to your |
| 00:01:30 | 00:01:31 | Phoenix homes under |
| 00:01:31 | 00:01:37 | $300,000 list. Okay. So give me the list they click on that putting their name email phone hit submit and they become a lead |
| 00:01:37 | 00:01:39 | Okay now obviously that's great |
| 00:01:39 | 00:01:44 | But I'm gonna show you here just in a second how to go through and actually book more appointments from the leisure |
| 00:01:44 | 00:01:49 | Generating and get three times more sales conversations as well. So back to this out right here |
| 00:01:49 | 00:01:52 | We've compiled a free report of Homes for Sale under |
| 00:01:53 | 00:01:57 | $350,000. Ok, so that's where we're getting this right here. So we got three hundred thousand dollars here |
| 00:01:57 | 00:02:01 | That should match up three hundred fifty thousand, but obviously just for this demo |
| 00:02:01 | 00:02:03 | It's kind of showing you guys the the general idea |
| 00:02:03 | 00:02:07 | Then we have finally a follow here and then a link out to the call to action again |
| 00:02:07 | 00:02:13 | And then also if you don't want to use landing pages, you can also use what's called a Facebook lead format |
| 00:02:13 | 00:02:18 | Which work extremely well as well, but instead of saying to an external site like a landing page |
| 00:02:18 | 00:02:21 | It's just a little pop-up forum on Facebook |
| 00:02:22 | 00:02:25 | and the cool thing about leave formats is that it will |
| 00:02:25 | 00:02:31 | Automatikally populate with the visitors name phone number and email address that they have on file with Facebook |
| 00:02:31 | 00:02:36 | So the quality information goes up and the amount of bogus information typically decreases |
| 00:02:36 | 00:02:41 | Which is great right and then down here, we're gonna have an image of the home, okay? |
| 00:02:41 | 00:02:43 | So right here, we've got three different images |
| 00:02:43 | 00:02:50 | But the reason why I'm doing this is because in every area, okay a home in Miami versus Phoenix versus Denver |
| 00:02:50 | 00:02:52 | They're gonna all look a little bit different |
| 00:02:52 | 00:02:57 | So you want to have a home that matches up with the homes in your specific area? Okay |
| 00:02:57 | 00:03:03 | Now what's cool about this guys is when someone clicks on this and they go to this landing page. They opt-in |
| 00:03:03 | 00:03:04 | They become a lead |
| 00:03:04 | 00:03:11 | So you come in here and type in their name email and their phone number and then hit submit at this point |
| 00:03:11 | 00:03:15 | They become a lead in your database, right? You can go through call them follow up with them all that stuff |
| 00:03:15 | 00:03:20 | But look at this look how cool this is that we can go through and follow up with these leads |
| 00:03:20 | 00:03:23 | Okay, so says thanks helped me put some homes together for you |
| 00:03:24 | 00:03:24 | Okay |
| 00:03:24 | 00:03:26 | so they're gonna go over here and click find homes for me and |
| 00:03:27 | 00:03:34 | This kicks them in to facebook Messenger where we can automatikally follow up with all these people with a facebook Messenger bot |
| 00:03:34 | 00:03:39 | Okay. So like this says hey Jason, I see you're looking for homes in the Denver area, right? That's great |
| 00:03:39 | 00:03:41 | Is there a certain number of bedrooms you're looking for? |
| 00:03:41 | 00:03:46 | So I'm gonna come in here and be like I am looking for three to four bedrooms. Okay, and then it pops down |
| 00:03:46 | 00:03:50 | Okay, perfect. Are you a first-time home buyer? Yes. I actually am a first-time home buyer |
| 00:03:50 | 00:03:56 | So now, you know to get that person in contact with your lender it says great. How soon are you looking to move? |
| 00:03:56 | 00:04:00 | Oh, man. I'm looking to move as soon as possible. I want to get out. I need to get a place. Okay, awesome |
| 00:04:00 | 00:04:02 | Let me compile a list of home. So |
| 00:04:03 | 00:04:09 | This all happens on complete auto-pilot while you're out and about and pointment showings open houses out your kids soccer game |
| 00:04:09 | 00:04:13 | Whatever you're at and you can go through and follow up with every single one of these leads |
| 00:04:13 | 00:04:18 | Via email now via text message because we got the name phone and email |
| 00:04:18 | 00:04:23 | Okay, you can call them and we have the Facebook messenger bot follow-up and all these follow-ups |
| 00:04:23 | 00:04:26 | We're directing them to actually and appointment with us |
| 00:04:26 | 00:04:29 | Okay, so let me just show you guys really quick how to set all this up |
| 00:04:29 | 00:04:35 | It's super easy and I'm gonna show you how to get this all set up a to Z in just three clicks kay |
| 00:04:35 | 00:04:36 | Create your Facebook |
| 00:04:36 | 00:04:41 | Add all the Facebook tracking the landing page set up the lead format set up a 12-month email and SMS |
| 00:04:42 | 00:04:44 | follow-up as well as a facebook Messenger bot and |
| 00:04:45 | 00:04:50 | to book appointments and if you'd like to join in and get all the set up and just three clicks so you can generate your |
| 00:04:50 | 00:04:52 | First 15 leads in the next 30 days |
| 00:04:52 | 00:04:57 | We're holding a 30 day lead challenge where my team will be able to help you get all the setup a-to-z |
| 00:04:57 | 00:04:59 | so there is a link in the |
| 00:04:59 | 00:05:04 | Description as well as in the top comment to that 30 daily challenge where you'll be able to get all the set up as well |
| 00:05:04 | 00:05:05 | Okay |
| 00:05:05 | 00:05:08 | so what we're gonna do is we're gonna use this software that we have built out to |
| 00:05:09 | 00:05:14 | Simplify the whole ad creation landing page follow a process for you. Okay. So look how cool this is |
| 00:05:14 | 00:05:19 | So it says what would you like to do today? So we're generating Byerly. So we're gonna mark it for buyer leads |
| 00:05:19 | 00:05:20 | Okay |
| 00:05:20 | 00:05:27 | So we're gonna come over here give the campaign a name and we'll say Denver demo campaign case or average deal size |
| 00:05:27 | 00:05:31 | Let's say we like to work with homes in the $400,000 range Mars |
| 00:05:31 | 00:05:34 | City is Denver and then we choose a file |
| 00:05:34 | 00:05:38 | So an image to upload to the landing page and the Facebook ad and all that |
| 00:05:38 | 00:05:41 | So I've got one right here on my desktop. You're just gonna hit open right there |
| 00:05:41 | 00:05:44 | And now we're just gonna hit next and guys. Look how cool this is |
| 00:05:44 | 00:05:44 | Okay |
| 00:05:44 | 00:05:49 | It says, where would you like your lead to go after opting in so after they opted in become a lead? |
| 00:05:49 | 00:05:53 | Do you want to send it to your Facebook page? Do you want to send to your Messenger bot? |
| 00:05:53 | 00:05:58 | Just like I showed you or a seller messenger bot. Would you like some to your website a custom URL or |
| 00:05:59 | 00:06:04 | Let's have them just book an appointment with us. Okay, because that's the ultimate goal. We want to get these people on our calendar |
| 00:06:04 | 00:06:08 | So we can get them on a phone and then get them into an in-person situation, right? |
| 00:06:08 | 00:06:13 | So now we've got this link automatikally populated right here. So we're gonna go over here |
| 00:06:13 | 00:06:17 | I want to show you guys what this link looks like because this is pretty big cool |
| 00:06:17 | 00:06:19 | Okay, so this is linked in with your Facebook page |
| 00:06:19 | 00:06:27 | It's synced with your Google Calendar and it shows what days of the week and what times of day that you're available |
| 00:06:27 | 00:06:30 | So let's say next Friday. You want to go through 9:30 a.m |
| 00:06:30 | 00:06:32 | Book an appointment they put in their phone number |
| 00:06:32 | 00:06:35 | They put any appointment notes and request an appointment |
| 00:06:35 | 00:06:40 | Now at this point you can choose if you want to prove it decline it whatever you want |
| 00:06:40 | 00:06:45 | But then also we will set up a text message reminder as well as a Facebook message |
| 00:06:45 | 00:06:51 | Reminder to remind that person that leave that book the appointment with you, so they don't forget about the appointment |
| 00:06:52 | 00:06:55 | Okay, I mean that's pretty cool. Right? So now we come back over here |
| 00:06:55 | 00:06:59 | We just go through so we're like we're two clicks in now once we click this, right? |
| 00:06:59 | 00:07:00 | So we're on a book of appointment with us |
| 00:07:00 | 00:07:05 | So now it's after two clicks and then over here. We choose our daily budget |
| 00:07:05 | 00:07:10 | So this is how much we're gonna spend on Facebook and Instagram ads and this is paid directly to Facebook |
| 00:07:10 | 00:07:11 | Okay |
| 00:07:11 | 00:07:18 | And this is gonna go through and show our pulse to people in our specific area so they can opt-in become leads |
| 00:07:18 | 00:07:20 | Okay, so I'm just gonna check right here. I understand |
| 00:07:20 | 00:07:27 | I'm paying my own facebook ad spend run my ad consistent continuously starting today and in the target city. We're just gonna type in Denver |
| 00:07:28 | 00:07:35 | Boom right there Denver Colorado and then you just select the target city and we take care of all the rest all the other targeting |
| 00:07:35 | 00:07:39 | We make sure that it's compliant with Facebook ads or special ad category. You don't have to worry about any of that |
| 00:07:40 | 00:07:43 | Okay, and then down here you can check out the ad creative |
| 00:07:43 | 00:07:48 | Okay, we've already done all of this based off of the couple of questions that we asked you on that first page |
| 00:07:48 | 00:07:52 | We pre-built the Facebook app. We pre-built the landing page |
| 00:07:52 | 00:07:57 | We pre-built the email and text message follow-ups all the book appointment page everything a to Z |
| 00:07:57 | 00:08:00 | and now all you got to do is hit launch and |
| 00:08:01 | 00:08:07 | Now it's submitting it takes a few seconds because we are creating the Facebook ad we're setting up the tracking the custom |
| 00:08:07 | 00:08:09 | conversions the landing page that |
| 00:08:09 | 00:08:13 | emails with all things pre populate the text messages as well and |
| 00:08:13 | 00:08:18 | Giving this all sent to be able to go through and book an appointment with you on your Facebook page |
| 00:08:18 | 00:08:22 | And that's why it's taking a few seconds right here, but once it's done |
| 00:08:22 | 00:08:29 | Campaign saves we can come over here to this marketing tab and look at this guy's the Denver demo campaign |
| 00:08:29 | 00:08:32 | We just set up here is the landing page |
| 00:08:32 | 00:08:36 | Okay, look at this right here. Get me the list. They come up go over here opt-in |
| 00:08:36 | 00:08:39 | Okay, and then we've got the Facebook ad it's on right now |
| 00:08:39 | 00:08:43 | Okay, and we can check out what this ad looks like if we ever want to turn it off |
| 00:08:43 | 00:08:48 | we can easily just check it on or off if we want to go through and we want to send this to our |
| 00:08:49 | 00:08:52 | Text message our database we can just hit a text message right there |
| 00:08:52 | 00:08:52 | Hey |
| 00:08:52 | 00:08:58 | we want to send it to all of the buyers on our text message list and then write up as a quick little message and |
| 00:08:58 | 00:08:59 | Hit Send |
| 00:08:59 | 00:09:04 | the same thing with emails we go through send it to all the buyers buyers and sellers whoever we want and |
| 00:09:05 | 00:09:10 | Then we've got the messaging that we've already created. Okay, and look at this guys |
| 00:09:10 | 00:09:15 | We've got the email going out immediately text message going out. We've got all these follow-up emails for the next |
| 00:09:16 | 00:09:21 | 360 days you can go through you can create new emails new text messages anything like that and |
| 00:09:22 | 00:09:28 | We've got the reporting for you. Okay, we click on this you can see when the Facebook ad was started |
| 00:09:29 | 00:09:31 | Okay, you can see how long it's been going |
| 00:09:31 | 00:09:34 | So it's been going for one minute so far we can see what emails have been sent |
| 00:09:34 | 00:09:40 | Open clicked on scheduled what text messages have been open set all that stuff and then leads by your date range |
| 00:09:41 | 00:09:45 | Okay, so guys this is so powerful literally in just three clicks |
| 00:09:45 | 00:09:51 | We set up a Facebook buyer lead ad campaign to get you going in your real estate business |
| 00:09:51 | 00:09:56 | Okay, and anytime new leads come in, they're gonna drop into your leads inbox right over here |
| 00:09:56 | 00:09:58 | You can tag them you can set a different status |
| 00:09:58 | 00:10:06 | So let's say there are a pre-qualified lead and then we can have all of the messaging with our leads inside this text messaging inbox |
| 00:10:06 | 00:10:08 | as well as a |
| 00:10:08 | 00:10:13 | Mobile app so we've got a mobile app. You can go text back and forth with all of your leads get instantly notifications |
| 00:10:13 | 00:10:15 | It's pretty cool. So |
| 00:10:15 | 00:10:18 | Anyway guys if you want to join this 30-day lead challenge |
| 00:10:18 | 00:10:22 | We will have a link in the description as well as in the top comment |
| 00:10:22 | 00:10:27 | You can join that lead challenge will help you generate your first 15 real estate leads |
| 00:10:27 | 00:10:35 | You'll get full axises system as well as several of my trains on buyer leads listing leads Instagram ads Facebook ads at YouTube leads |
| 00:10:35 | 00:10:42 | We've got a ton of bonuses jam-packed in there. So make sure you go through check out that 30-day lead challenge. It's awesome |
| 00:10:42 | 00:10:49 | You'll get a member of our team to actually help you get your account setup activated get that first lead campaign a busy setup |
| 00:10:49 | 00:10:55 | So if you're like that looks super easy Jason, but I'm still just not super tiknically savvy. Don't worry |
| 00:10:55 | 00:10:57 | We'll help you guys get everything set up a twosie |
| 00:10:57 | 00:11:01 | So with that said guys, I hope you enjoyed this video drop a comment down below |
| 00:11:01 | 00:11:02 | let me know what you |
| 00:11:02 | 00:11:04 | Also give this video a thumbs up |
| 00:11:04 | 00:11:10 | Greatly appreciate that help more people see it who are just like you to help them with their marketing and advertisement |
| 00:11:10 | 00:11:14 | So with that said guys, thanks so much for watching and I will see you in the next video |
