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How To Get Real Estate Leads (New Audiences)

Published on: December 6 2022 by Jaime Resendiz

Are you struggling to get new leads for your real estate business? Do you want to reach new audiences and expand your client base? Look no further! In this article, we will provide you with tips and tricks on how to get real estate leads from new audiences.

1. Utilize Social Media:

Social media is a powerful tool that can help you reach a larger audience. Use platforms such as Facebook, Twitter, and Instagram to promote your business and interact with potential clients. You can also join local groups and pages related to real estate to connect with people who are interested in buying or selling property.

2. Attend Networking Events:

Networking events are a great way to meet new people and expand your professional circle. Attend events that are related to real estate, such as open houses, industry conferences, and local business events. You can also host your own networking event to showcase your expertise and connect with potential clients.

3. Create High-Quality Content:

Creating high-quality content, such as blog posts, videos, and infographics, can help you establish yourself as an authority in the real estate industry. Share your content on your website and social media channels to attract new audiences and generate leads.

4. Offer Free Resources:

Offering free resources, such as e-books, checklists, and guides, can help you attract new audiences and generate leads. Create resources that are related to real estate, such as a guide to buying your first home or a checklist for selling your property.

5. Partner with Local Businesses:

Partnering with local businesses, such as mortgage brokers, home inspectors, and real estate attorneys, can help you reach new audiences and generate leads. You can refer clients to each other and collaborate on marketing campaigns to attract new customers.

Getting real estate leads from new audiences can be challenging, but by utilizing social media, attending networking events, creating high-quality content, offering free resources, and partnering with local businesses, you can expand your client base and grow your business. With these tips and tricks, you'll be on your way to success in no time!

How To Get Real Estate Leads (New Audiences)

Hey everyone, this is Jaime Resendez from Eco Real Estate Advisors. Over the past several days and weeks, real estate Facebook audiences have been disappearing, leaving real estate professionals without their usual target audiences to run promotions, ads, and demonstrate their services. Facebook has stopped integrating third-party data into their algorithm, making it harder for professionals in many industries, including real estate, to provide audiences that were likely to use their services.

In the past, real estate professionals were able to target homeowners, people likely to move, renters, and people based off of their income. These self-reported demographics are no longer available, leaving real estate professionals scrambling to find a different strategy.

Here are three different strategies that real estate professionals can implement right now to start generating business:

1. Long-Term Strategy: Target a larger audience and don't put many filters when creating your audience on Facebook. Then, start segmenting the audience and ultimately generate a lead. This strategy takes patience and costs a little bit more money.

2. Medium-Term Strategy: Target real estate interests, family changes, and niche them into specific demographics that you want to work with or specific industries that you want to work with.

3. Short-Term Strategy: Focus on custom audiences and lookalike audiences. This is beneficial for more established agents who have had transactions and have had business or have been around a little bit longer.

To target real estate interests, use Facebook's Audience Insights and type in Zillow. You'll get a lot of valuable information about your target audience, including their relationship status, education level, job title, and page likes.

To target family changes, target new parents or parents with children at different ages. This change in family demographics may dictate the need for a new home, which is an opportunity for real estate professionals.

Overall, real estate professionals must adapt and find new strategies to generate leads and be successful in their industry.

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