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How To INCREASE SALES ON SHOPIFY *easy steps*

Published on: November 26 2022 by Sebastian Ghiorghiu

How To INCREASE SALES ON SHOPIFY *easy steps*

The above is a brief introduction to How To INCREASE SALES ON SHOPIFY *easy steps*.

Let's move on to the first section of How To INCREASE SALES ON SHOPIFY *easy steps*!

How To INCREASE SALES ON SHOPIFY *easy steps*

startTime durationTime text
00:00:00 00:00:02 so you want to make more money with
00:00:01 00:00:04 Shopify I understand that that's cool
00:00:02 00:00:05 I'm the same way there's a way you could
00:00:04 00:00:11 do that actually and it's called being
00:00:05 00:00:12 professional what is going on guys it is
00:00:11 00:00:14 Sebastian here and welcome back to
00:00:12 00:00:16 another video today I'm going over
00:00:14 00:00:20 professionalism verse unprofessionalism
00:00:16 00:00:22 and how these two things can make or
00:00:20 00:00:24 break your entire business okay so if
00:00:22 00:00:26 you come off professional is guaranteed
00:00:24 00:00:28 to increase your amount of sales is like
00:00:26 00:00:30 literally guaranteed proven by me okay
00:00:28 00:00:32 I'm a scientist I'm in Shopify scientist
00:00:30 00:00:34 and I have proven this fact so I have
00:00:32 00:00:36 three platforms on which you need to do
00:00:34 00:00:38 this on one is your website two is your
00:00:36 00:00:40 Instagram for your business and three is
00:00:38 00:00:42 your ads okay if you come off as
00:00:40 00:00:44 professional as possible on all three
00:00:42 00:00:47 platforms then you will make more sales
00:00:44 00:00:49 as two if you did not okay that's a fact
00:00:47 00:00:52 that's from me you can quote me and go
00:00:49 00:00:54 to a Shopify tik support and say this
00:00:52 00:00:55 is what Sebastian said and she'll say
00:00:54 00:00:57 yes that's correct let's go ahead and
00:00:55 00:00:58 jump into Google Docs and I'm gonna go
00:00:57 00:01:00 over everything and show you guys
00:00:58 00:01:02 examples of each one all right guys so
00:01:00 00:01:03 here we are and like I said there's
00:01:02 00:01:05 going to be three platforms your website
00:01:03 00:01:07 your Instagram page your Instagram
00:01:05 00:01:09 business page and your advertisement
00:01:07 00:01:11 okay so in each of these platforms you
00:01:09 00:01:13 can come off professional and if you do
00:01:11 00:01:15 that will increase the amount of sales
00:01:13 00:01:16 you have every single time like you can
00:01:15 00:01:17 literally quote me on that
00:01:16 00:01:19 first thing website what do you guys
00:01:17 00:01:23 need to have on your website social
00:01:19 00:01:24 proof pictures okay I can't tok and
00:01:23 00:01:26 type at the same time I don't have the
00:01:24 00:01:28 mental capacity but social proof
00:01:26 00:01:29 pictures what is that it's somebody
00:01:28 00:01:31 either using your product or somebody
00:01:29 00:01:32 wearing your products if it's like
00:01:31 00:01:33 something fashion or something that you
00:01:32 00:01:36 can wear why is it important it's
00:01:33 00:01:38 because this encourages other people to
00:01:36 00:01:40 buy from your website if I go on a
00:01:38 00:01:42 website and I see a bunch of people
00:01:40 00:01:44 smiling and they're using like a pop
00:01:42 00:01:45 filter for a microphone I may be like
00:01:44 00:01:47 what the hell like I want a pop filter
00:01:45 00:01:48 because they're smiling I don't you know
00:01:47 00:01:49 what I mean it's all subconscious you
00:01:48 00:01:50 don't really consciously think about
00:01:49 00:01:52 things like this but it's all buyer
00:01:50 00:01:54 psychology so when you see somebody
00:01:52 00:01:55 wearing your product or somebody using
00:01:54 00:01:58 your product you will be a lot more
00:01:55 00:01:59 likely to buy it because you're saying
00:01:58 00:02:01 hey people already bought this people
00:01:59 00:02:02 are happy with it so maybe I can be
00:02:01 00:02:04 happy with it - maybe you can improve my
00:02:02 00:02:06 life that's why social proof pictures
00:02:04 00:02:07 are such a big deal and you have
00:02:06 00:02:09 have them on your website every single
00:02:07 00:02:12 time it has to happen guys
00:02:09 00:02:14 the second thing lay out what exactly is
00:02:12 00:02:15 lay out it's kind of like the maze to
00:02:14 00:02:16 your store it's kind of like the map to
00:02:15 00:02:19 your store how everything is put
00:02:16 00:02:20 together it's very very important that
00:02:19 00:02:21 you have a good layout especially in the
00:02:20 00:02:23 beginning because I see that a lot of
00:02:21 00:02:25 beginners have very very terrible
00:02:23 00:02:26 layouts and it's just like I want to
00:02:25 00:02:28 leave right now and it doesn't look good
00:02:26 00:02:30 it's not professional and once again
00:02:28 00:02:31 I'll show you an example at the end of
00:02:30 00:02:32 each of these at the end of each
00:02:31 00:02:35 platform I'll show you an example of a
00:02:32 00:02:36 good website about website but if you
00:02:35 00:02:38 guys don't know how to do a layout and
00:02:36 00:02:40 then go look for a successful
00:02:38 00:02:42 dropshipping website that may be in the
00:02:40 00:02:43 same niche as you and just duplicate you
00:02:42 00:02:45 know find what you like from his find
00:02:43 00:02:47 what you think looks good from his
00:02:45 00:02:49 website and bring it onto your website
00:02:47 00:02:50 you know if it's like this page for
00:02:49 00:02:52 products and then this page for whatever
00:02:50 00:02:53 then you could duplicate that and bring
00:02:52 00:02:54 it over to your website if you like to
00:02:53 00:02:56 layout and if you think it will convert
00:02:54 00:03:01 Wow so that's what you do it's
00:02:56 00:03:04 duplication last thing colors I see this
00:03:01 00:03:06 very very often you guys are not using
00:03:04 00:03:08 good colors and if you use good colors
00:03:06 00:03:11 it will increase sales this is a proven
00:03:08 00:03:13 fact so sometimes like you're going to a
00:03:11 00:03:14 website and you'll see like everything
00:03:13 00:03:17 is black and then like dark like I mean
00:03:14 00:03:19 like bright bright red and it's like
00:03:17 00:03:21 dude don't do this unless you're selling
00:03:19 00:03:23 like satanic clothing unless you're
00:03:21 00:03:25 setting up a website for Satan don't
00:03:23 00:03:27 make your website like bright red and
00:03:25 00:03:29 like dark evil black you know you want
00:03:27 00:03:31 to have very inviting colors you want to
00:03:29 00:03:33 have soft like nice and gentle soothing
00:03:31 00:03:34 colors to your website so that people
00:03:33 00:03:36 like feel comfortable when they're on
00:03:34 00:03:38 your website you know you want to have
00:03:36 00:03:40 you want people to say okay I like this
00:03:38 00:03:42 I want to stay on here for a long time
00:03:40 00:03:44 because it's it pleases my eye obviously
00:03:42 00:03:45 they don't think that but it's all like
00:03:44 00:03:47 I said in the back of their head so
00:03:45 00:03:51 colors are very very very important
00:03:47 00:03:53 second platform Instagram my favorite so
00:03:51 00:03:55 why is Instagram important it's because
00:03:53 00:03:56 it's people see you before they see you
00:03:55 00:03:58 you know people see your Instagram and
00:03:56 00:04:00 they're like okay this is what this
00:03:58 00:04:02 company is all about this is what they
00:04:00 00:04:04 do this is what they sell this is if
00:04:02 00:04:05 they're professional or not and for not
00:04:04 00:04:07 coming off professional on Instagram
00:04:05 00:04:09 then they're not even gonna that's just
00:04:07 00:04:10 decreased your chances by 90% of them
00:04:09 00:04:13 buying anything okay if you have a
00:04:10 00:04:15 crappy Instagram page you can guarantee
00:04:13 00:04:17 that nobody's gonna buy anything from
00:04:15 00:04:18 you okay you'll get like two sales but
00:04:17 00:04:21 you need to have a good insta
00:04:18 00:04:23 rampage so once again how do you do that
00:04:21 00:04:27 you guys guessed it social proof
00:04:23 00:04:29 pictures why is this important same
00:04:27 00:04:31 reason for the website if people see it
00:04:29 00:04:32 then they'll be like okay great like
00:04:31 00:04:34 people are buying this and it's all over
00:04:32 00:04:35 Instagram and people like it happy
00:04:34 00:04:37 customers I want to buy it too
00:04:35 00:04:38 trust me it all goes on in the back of
00:04:37 00:04:40 their head I've said it like five times
00:04:38 00:04:42 but I'm saying it because it means it's
00:04:40 00:04:43 true so social proof pictures on your
00:04:42 00:04:44 Instagram either somebody wearing your
00:04:43 00:04:46 product or somebody using your product
00:04:44 00:04:47 if it's a watch you want to have
00:04:46 00:04:48 somebody like wearing the watch or if
00:04:47 00:04:49 it's like a broom you want to have
00:04:48 00:04:51 somebody like grooming something in
00:04:49 00:04:52 their house and if it's like kitchen pie
00:04:51 00:04:54 you can see like a happy lady and she's
00:04:52 00:04:55 so happy because she's cooking meatloaf
00:04:54 00:04:57 or something that you cooked with the
00:04:55 00:04:59 kitchen powder I don't know but people
00:04:57 00:05:02 using your products and happy and
00:04:59 00:05:04 excited and satisfied yes social proof
00:05:02 00:05:07 pictures very important all right
00:05:04 00:05:10 filters what do I mean by filters
00:05:07 00:05:12 Instagram filters editing basically
00:05:10 00:05:14 contrast saturation you guys want to
00:05:12 00:05:17 have your own unique filter for each
00:05:14 00:05:19 filter okay for each picture not filter
00:05:17 00:05:20 what is that but I personally have one
00:05:19 00:05:23 filter that I use a three percent
00:05:20 00:05:24 opacity for my stores and then I also
00:05:23 00:05:27 contrast my picture and vibrance my
00:05:24 00:05:29 pictures so they pop out and they have
00:05:27 00:05:30 this feeling that are like unique like
00:05:29 00:05:32 you don't see this on any other store
00:05:30 00:05:34 and if you do this on every picture your
00:05:32 00:05:37 entire store will come together okay
00:05:34 00:05:39 your entire store will look congruent
00:05:37 00:05:41 and a perfect example of this is
00:05:39 00:05:44 actually my Instagram go look at my
00:05:41 00:05:45 Instagram page I use the same filter the
00:05:44 00:05:47 first three pictures I ever posted I
00:05:45 00:05:49 think I didn't use the filter but every
00:05:47 00:05:51 picture since then I use this kind of
00:05:49 00:05:52 filter thing and it brings my whole
00:05:51 00:05:54 Instagram page together and it makes my
00:05:52 00:05:57 Instagram page look really really nice I
00:05:54 00:05:58 think I personally think so so that's
00:05:57 00:06:00 what you guys need to do you guys need
00:05:58 00:06:01 to have your own unique look you guys
00:06:00 00:06:02 need to add your cool little editing
00:06:01 00:06:05 filters and make sure that it's
00:06:02 00:06:08 congruent to your entire Instagram all
00:06:05 00:06:08 right so pictures in general
00:06:10 00:06:14 okay so what I mean by pictures in
00:06:12 00:06:15 general is you want to have professional
00:06:14 00:06:17 pictures in general so if you're not
00:06:15 00:06:18 posting a picture of somebody wearing or
00:06:17 00:06:20 using your product you want to have when
00:06:18 00:06:22 you add that other picture that you post
00:06:20 00:06:24 it has to be a really really attractive
00:06:22 00:06:26 cool-looking picture that's what you
00:06:24 00:06:27 need to do so it's important that you do
00:06:26 00:06:29 this because it's all about
00:06:27 00:06:31 professionalism and when people see
00:06:29 00:06:32 something like that they like oh it's so
00:06:31 00:06:35 cool they travel they do things and it's
00:06:32 00:06:37 nice so yeah pictures in general make a
00:06:35 00:06:38 huge difference and that one's kind of a
00:06:37 00:06:40 miniscule and compared to the other
00:06:38 00:06:41 things but make sure that you're always
00:06:40 00:06:43 posting high-quality pictures and that's
00:06:41 00:06:45 very very very important that all of
00:06:43 00:06:46 your pictures are high quality okay and
00:06:45 00:06:52 like I said I'll show you guys an
00:06:46 00:06:54 example all right ads so this is not
00:06:52 00:06:55 necessarily as important as the other
00:06:54 00:06:57 two because the other twos where people
00:06:55 00:06:58 are going to be spending the most time
00:06:57 00:07:00 and ads are just temporary they just see
00:06:58 00:07:02 it for like two seconds and then you
00:07:00 00:07:04 click off or scroll so what do you need
00:07:02 00:07:05 to do in your ads first of all in order
00:07:04 00:07:08 to get more sales you need to have a
00:07:05 00:07:09 strong call-to-action
00:07:08 00:07:11 wow I typed a no stoking at the same
00:07:09 00:07:12 time guys I'm getting smarter all right
00:07:11 00:07:14 so strong call-to-action
00:07:12 00:07:16 what that means is like get yours now
00:07:14 00:07:19 you know give people a direct order
00:07:16 00:07:21 because believe it or not this is insane
00:07:19 00:07:22 so many people will listen to a direct
00:07:21 00:07:24 order
00:07:22 00:07:26 like in real life and over the internet
00:07:24 00:07:30 so if you have an advertisement and say
00:07:26 00:07:31 this is 50% off today go to my website
00:07:30 00:07:33 now and buy it like you know obviously
00:07:31 00:07:34 don't say that but that's what I mean by
00:07:33 00:07:38 a director would say get yours now or
00:07:34 00:07:40 order yours now or hurry before this is
00:07:38 00:07:41 gone you know you're giving people an
00:07:40 00:07:43 order what are you telling them to do
00:07:41 00:07:45 tell them to do something that involves
00:07:43 00:07:46 converting on your website so that's
00:07:45 00:07:48 what you should always be doing and if
00:07:46 00:07:50 you do that if you have a good strong
00:07:48 00:07:51 call-to-action it will increase
00:07:50 00:07:53 conversions for sure
00:07:51 00:07:55 so once again this comes up in all three
00:07:53 00:07:56 platforms and it's because it's very
00:07:55 00:07:59 very important so in your advertisements
00:07:56 00:08:01 you want people to use your product you
00:07:59 00:08:03 want others to see that and say oh look
00:08:01 00:08:05 these people are using this product I
00:08:03 00:08:07 want to use it too I want to buy it too
00:08:05 00:08:08 you know this looks like it could help
00:08:07 00:08:10 out my life this looks like it could
00:08:08 00:08:11 make me prettier this looks like it
00:08:10 00:08:13 could make me more fashionable this
00:08:11 00:08:15 looks like it could have benefit my life
00:08:13 00:08:17 in some way shape or form so I want it
00:08:15 00:08:19 okay always have somebody using your
00:08:17 00:08:21 product across all platforms you know
00:08:19 00:08:22 advertisement Instagram page everywhere
00:08:21 00:08:24 you want just
00:08:22 00:08:25 scream at people and let other people
00:08:24 00:08:27 know that don't know who you are that
00:08:25 00:08:29 people are happy with your product you
00:08:27 00:08:31 have happy customers satisfied customers
00:08:29 00:08:33 and our products benefit your life
00:08:31 00:08:35 that's pretty much it guys that's how
00:08:33 00:08:36 you will increase sales for sure you
00:08:35 00:08:37 have to come off professional and this
00:08:36 00:08:40 is what you have to do on each platform
00:08:37 00:08:42 of your business so I hope you guys
00:08:40 00:08:44 enjoyed this video I hope that you
00:08:42 00:08:46 learned something and if you did right
00:08:44 00:08:49 now literally right now if you learned
00:08:46 00:08:51 anything from this video drop a like
00:08:49 00:08:52 because that's how I know and if I don't
00:08:51 00:08:54 you know if I if I don't get enough
00:08:52 00:08:56 likes and I'm I'm gonna understand that
00:08:54 00:08:58 you guys did not learn anything and I'll
00:08:56 00:09:00 try to make different videos so if you
00:08:58 00:09:02 learned something drop like and if you
00:09:00 00:09:03 like my personality then click subscribe
00:09:02 00:09:06 because about half of you that watch
00:09:03 00:09:07 aren't subscribe so if you enjoy my
00:09:06 00:09:08 videos or my content go and click
00:09:07 00:09:10 Subscribe turn on the notifications Bell
00:09:08 00:09:11 because I'm literally posting every
00:09:10 00:09:12 single day and it's just free value
00:09:11 00:09:14 thrown at you guys
00:09:12 00:09:16 why not we're both winning I guess we'll
00:09:14 00:09:18 see each other tomorrow look how stupid
00:09:16 00:09:19 my hair looks like this is ridiculous I
00:09:18 00:09:21 knew he had a haircut alright guys I'll
00:09:19 00:09:21 see you tomorrow

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