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How To Pick Top Selling Products For Amazon FBA (My EXACT Method)

Published on: December 9 2022 by MyWifeQuitHerJob Ecommerce Channel

How To Pick Top Selling Products For Amazon FBA (My EXACT Method)

How To Pick Top Selling Products For Amazon FBA (My EXACT Method)

in order to be successful selling on
amazon you must be able to find
profitable products to sell this video
will teach you how to research and find
potential amazon best sellers to sell
online and these are the exact
strategies that i use to find products
to sell in my seven figure e-commerce
business
now before we get into the details you
have to first understand what it takes
to make the amazon best sellers list
these days selling on amazon is much
more difficult than it was in the past
not only is there rampant piracy selling
on amazon but chinese sellers have
almost completely taken over the amazon
marketplace in order to break free from
the noise the key to finding a potential
amazon bestseller is to choose a product
that carries a strong unique value
proposition and to build a recognizable
brand that people trust but how do you
come up with a great product to sell in
the first place do you just sit down and
wait for a brilliant idea to come to you
absolutely not randomly brainstorming
products to sell on amazon is the wrong
way to go instead a better approach is
to rely on marketplace data to research
profitable products to sell
specialized amazon tools can provide you
with detailed stats that will allow you
to avoid saturated markets and focus on
products that have high demand now first
off the key to finding a top seller on
amazon is to apply a methodical approach
and it's crucial to not let your
personal experiences or taste get in the
way of finding the right niche now
there's a reason why top amazon sellers
rely on specialized tools for product
research these tools can help you
objectively find a profitable product to
sell online and avoid your own personal
biases so for example i use amazon tools
every day which i'll share in this video
and they've helped me find great
products to sell both on amazon as well
as in my online store
now here are a set of actionable steps
on how to find potential amazon best
sellers
step one is to sell painkillers and not
candy now there are thousands of
products that you can sell chances are
they fall into one of the categories
that i'm about to describe now if you
can quickly identify which category your
product idea falls under you'll be able
to predict its chances of generating
consistent long-term sales now is your
product to candy a lot of people like
candy but it's not a necessity candy
doesn't really solve a problem or offer
any tangible benefits instead candy is
just a nice to have item so as a result
candy sales can be fickle so for example
fidget spinners sold like candy with
hundreds of millions sold all over the
world but the hype eventually died down
and so did sales so candy-like products
can grow you lots of money but it's only
in the short term when buyer sentiment
is high you can ride the wave but keep
in mind that candy-like products may not
be good long-term choices for an
e-commerce business eventually you have
to come up with a new product idea to
sustain your business
now is your product a vitamin on the
other hand vitamins solve a long-term
need they provide the nutrients your
body needs to stay healthy and avoid
sickness but vitamins don't instantly
provide a benefit that you can see or
feel so for example when i take a
vitamin i have no idea whether it's
doing anything and when i'm feeling sick
i take airborne for example even if i
don't see actual instant effects on my
body to prevent a cold or improve my
immune system but i buy the product
anyway and hope that i'm doing something
to fight my illness now the best
vitamin-like products fulfill a
psychological need i.e they make people
feel like they're improving their health
safety or other long-term need and
eventually they become a habit so
overall vitamin-like products are much
better for generating long-term and
steady income than candy
now is your product a painkiller
if your product fulfills an immediate
need then customers will flock to you
painkillers instantly solve an obvious
problem now after taking my create a
profitable online store course my
student abby decided to sell special
insoles for women's high heels and she
now makes millions of dollars every year
without amazon i might add abby solved a
real world problem that many women can
relate to discomfort from wearing high
heels all day her products relieve a
literal pain which is why there's such
high demand for her products my friend
kevin makes millions of dollars a year
selling laser hair growth products now
if i were losing my hair i'd be willing
to spend a lot of money to grow it back
it's a common need for people to want to
maintain a good physical appearance now
the key takeaway here is that almost all
amazon bestsellers solve an immediate
problem and you can think of painkiller
products as the holy grail of commerce
all right step two follow these amazon
best seller guidelines now by following
the product guidelines i'm about to
describe you can avoid a lot of
headaches and increase your chances of
successfully selling on amazon now
please note that these guidelines are
not hard and fast rules but it's in your
best interest to follow as many as you
can
alright so
don't choose fragile items choosing an
item that won't break will save you the
headaches related to shipping your life
is going to be a whole lot easier if you
sell non-fragile items you don't want to
sell products that lose value over time
you want to sell something that's
timeless and for this reason avoid
products that lose value the longer it's
on the shelf
you don't want to sell seasonal goods
now the goal is to have a product that
sells all year round for example you
wouldn't want to sell winter clothing as
you won't get enough demand for these
products throughout the year you also
want to sell items that don't take up
too much space now at this point you've
probably already been thinking about
logistiks ideally your product should be
able to fit in a shoe box so you can
avoid amazon oversized fees
you also want to sell products without
an inherent value so aim for products to
have an ambiguous value electronics for
example have generally known prices
meanwhile it's harder for customers to
put a price on keepsakes and
personalized goods these types of
products give you more flexibility on
pricing now one final guideline the
ideal price range for online purchases
is between 20 and 200 bucks so aim to
price your products within this range
now once you've got the basics down here
are some additional product guidelines
that are nice to have
will your customer want to buy more than
one piece of your item for example we
sell handkerchiefs when a bride buys a
handkerchief from our store she rarely
orders just one piece she'll usually buy
several pieces to give to her
bridesmaids and her parents
so for this reason a typical bride will
buy as many as 10 hankies at a time
can you expand your niche to sell
related products can your product branch
out to similar products in the future
you can make a lot of money on amazon
cross selling your goods so for example
we sell dinner napkins in our shop but
we also cross-sell cocktail napkins to
our same customers does your product
have a fan base a product with a
dedicated blog or fan page will bring
you instant customers does your product
have accessories accessories make great
cross sells to boost your average order
value
can you personalize your product if you
can think of a way to personalize your
product great because personalization
allows you to charge a significantly
higher price to boost your margins
is your item consumable consumables are
much more likely to bring you consistent
repeatable sales
can you create content around your
product if you can provide valuable
information about your prac and niche
then that's great because blog posts are
great for search engine optimization
which can drive traffic to your website
and amazon alright so now that you
understand the basic guidelines it's
time to start brainstorming products so
keep on watching to learn about the
tools and platforms that i use to find
potential best sellers on amazon
alright step three as i mentioned
earlier mindlessly brainstorming
products or browsing the amazon best
sellers list will not get you very far
instead you should use a specific set of
research tools to come up with
data-backed product ideas so basically
these tools can tell you what people are
searching for what sells and which
niches have low competition and overall
the goal is to find a product with low
competition and high demand
so here's a walkthrough of all the tools
that i use to research product ideas all
right so tool number one amazon bsr data
and this is free if you're on a major
budget and you don't want to pay for an
amazon research tool you can actually
estimate a product sales simply by
looking at the amazon listing amazon
assigns a bsr or best sellers rank to
every product sold on the platform this
number ranks products in the same
category to tell you how well a product
is selling now to find a product's bsr
ranking simply go to a specific product
page on amazon and then scroll down to
product details so let's just take this
bsr rating for example for these
silicone baking mats on amazon this
product ranks
7228 in the kitchen and dining category
now this bsr rating can help you make an
educated guess on how many pieces of the
product that are sold every day and to
keep things simple my buddy greg mercer
provided this bsr to sales chart which
you can use for your own amazon sales
analysis now if your target product in
this case has a bsr of 728
this chart tells you the rating is
equivalent to about 10 sales per day so
basically you can search for product
ideas by going through amazon sales data
and finding out what's selling or if you
already have a product idea in mind you
can just look it up on amazon to see if
there's demand based on its bsr
now the other tool that i use is jungle
scout now checking in amazon's product
bsr can give you a general idea of a
product's demand but this process is
really tedious for faster and more
targeted research i like to use jungle
scout to do product research on amazon
and i love this tool because it collates
all amazon products into a neat table
what's more i can filter my search to
find products that meet my exact
criteria so for example i can use jungle
scout to give me all the products in the
arts and crafts category that make at
least five thousand dollars a month with
less than a hundred reviews so click
here for a four minute video demo on how
i do product research with jungle scout
i also use jungle scout for keyword
research you can use jungle scout to
find specific keywords that people are
searching for on amazon now their amazon
keyword research tool can help you find
and gather keywords that have high
search volume and low competition now
keyboard research is a must if you want
to make sure your product is visible on
amazon
i also use ebay sales data to find
potential amazon best sellers now ebay
is another great ecommerce platform for
product research because the platform
provides you with real-time sales data
now here's how i do product research on
ebay first off just do a search for a
product on ebay search bar then go over
to the sidebar and click on sold
listings you'll then find every product
that was sold in a specific product
category along with the final selling
price now by focusing on completed ebay
listings you can gather data regarding
the demand and standard selling prices
for countless products
another tool that i like to use is
google search data many online shoppers
go straight to the search engines like
google when shopping instead of amazon
or ebay as a result you should also
leverage keyword search data from google
for your product research now google
keyword planner is a free and easy to
use tool that lets you gather search
data on specific keywords this data can
give you an idea of how much revenue you
can make on products based on exact
match keywords now here are some tips
when doing keyword research on google
you want to find product focused
keywords the search volume for general
keywords like wedding planning tips are
not useful because they typically lead
to informational artikles so make sure
to look for keywords that demonstrate
buyer's intent so for example the
keyword bridesmaids robes would be a
much better and more product focused
search term you also want to check the
keyword competition will it be hard or
easy for you to rank for a certain
keyword and your goal should be to rank
among the top results for a specific
search term and drive traffic either to
amazon or your own e-commerce store now
unfortunately google keyword planner
doesn't provide this data and if you
want to get insight into your
competition i recommend a tool called
either long tail pro ahrefs scm rush or
ubersuggest now in general i try to
target keywords with a search volume of
at least 1500 to 3 000 searches per
month and a keyword competitiveness
rating of 35 or less now the most
important takeaway when conducting
product research on google is that most
people use google to find information
and not necessarily to shop now the
trick is to check keyword search intent
search a specific keyword on google and
then browse through the types of content
that come out on the top of the search
results page now if the search results
consist of blogs and informational posts
then it's probably not a good idea to
use this keyword for your product and
while you're at it take a close look at
the websites on the front page and see
if you can provide a better shopping
experience than the existing competition
if you want your online store to succeed
it's not sufficient to find products
with great traffic potential you also
have to find a market where you can
stand out and build a brand alright the
next step is to follow these amazon
specific guidelines now that you know
the tools that you can use to use your
own product research here are some
criteria specific to amazon that you
should keep in mind does your product
have sufficient demand in the overall
market now you're not going to get an
accurate gauge of a product demand if
you just look at a single amazon product
listing instead you can get a much more
accurate idea of demand by looking at
the monthly sales estimates for similar
products on the entire front page of
amazon personally i like to see average
sales of at least 1500 per month across
the top 10 sellers on the front page of
any given keyword search
is your product niche too competitive if
you want to have a good chance of
hitting the amazon bestseller list you
need to check the overall strength of
your competition in your product niche
now the strength of an amazon listing
can be gauged by looking at the number
of reviews on the product and overall
the average review count for a listing
of similar products should ideally be
under 100 reviews but anything in the
low hundreds is okay in general low
review numbers tell you that it will be
less difficult to break into that market
is there an even sales distribution
among sellers now it's probably not a
great idea to enter a market where just
one or two sellers are generating most
of the sales you want a market where all
sellers have an equal chance of earning
sales if only a couple of brands are
dominating the market you might be
better off not competing with these
strong brands now jungle scout can help
you scope out your competition in this
regard if you see an equal sales
distribution among sellers then this is
an indication that you have a pretty
good chance of entering that market
successfully
now did your product add value in
addition to analyzing the numbers your
product must also add value to the
market the last thing you want is to
sell a redundant product can you stand
out from the other sellers on the front
page of amazon search now while
brainstorming products you should always
take a close look at the competition to
see if your product can offer a unique
value proposition for example yoga mats
are very competitive on amazon but if
you want to sell yoga mats you need to
ask yourself how you can take advantage
of the high demand while making your
product stand out perhaps you can sell a
special six inch thick mat perhaps you
can make your mat out of a special
material that wicks away sweat in other
words find the gaps in the market and
figure out how your product can be
differentiated from your competitors
now can your product be found in brick
and mortar stores it can be hard to
convince customers to buy your products
online if they can find similar products
in a regular store now while this may
sound counterintuitive you should always
niche down rather than go broad when
selling online traditional stores don't
typically sell obscure products or carry
a variety of specific items in their
shops and this is where you have a major
advantage by selling a product that
appeals to a specific subset of people
you can completely dominate that market
you can offer products that people can't
easily find anywhere else now in my
online store we sell handkerchiefs that
are hard to find in brick and mortar
stores obscure products with good demand
can earn you a great profit and help you
achieve amazon best seller status in
your category
now does your product also have high
margins when choosing a product to sell
you must also check how much similar
products sell for on amazon can you
source your product and still earn
enough profit given the current selling
price
now personally i will not sell a product
on amazon unless i have at least a 60 to
66 margin as a result i typically look
for suppliers in asia where the cost of
labor is significantly less now after
watching this video i hope you realize
that you don't have to fumble around in
the dark while finding and sourcing
products to sell online now hopefully
this video has shown you that you must
apply a strategic approach based on data
when finding good products to sell now
if you found a good product that can
earn you a profit with a strong value
proposition give it a shot because
you're already off to a great start hope
you enjoyed this video now if you like
what you saw there's actually a lot more
where that came from if you subscribe to
my channel below and if you are
interested in learning how to sell
physical products online then click over
here and take my free six day mini
course where i'll walk you through
everything that you need to know to get
started in ecommerce thanks for watching