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[How to] Rank YouTube Videos - Get More You Tube Views [UPDATED]

Published on: December 2 2022 by Ryan Stewart

[How to] Rank YouTube Videos - Get More You Tube Views [UPDATED]

[How to] Rank YouTube Videos - Get More You Tube Views [UPDATED]

hey guys how you doing Ryan Stewart here
with Webb rest's and I'm putting
together an instructional video today to
show you how to rank your YouTube videos
higher in both the YouTube search engine
as well as the Google search engine so
why YouTube YouTube is a widely used
platform over 4 billion videos are
viewed each day it's also the second
most used search engine behind Google if
you're a Content marketer it's a
low-cost platform a low effort to get
your message out there and really engage
with a ton of new users in addition if
you know anything about SEO if you have
a new website it can be very very tough
to rank in Google because there's no
trust and no authority with a search
engine whereas Google actually owns
YouTube so YouTube has a ton of trust a
ton of authority within Google so you
can pretty easily rank videos in
searching so I've put together 8 tips
that's gonna help you push up your
YouTube videos immediately so without
any further ado I don't like to spend
too much time on those videos because I
know you have a short attention span so
I'm gonna go ahead and whip through
these right now tip number one is video
length now Google doesn't give any
necessary guidelines I figured this out
just from years of doing this an
optimization you want to make your
videos at least one minute because one
of the large ranking factors that
YouTube has is the time that users spend
on site it used to be the number of
times the video got view but that was so
susceptible to click farm and spam that
they had to change it so bottom line the
longer your videos are the more value
that you provide to users and the more
people that watch it and the longer they
stay on your video that sends a signal
to YouTube that says hey if people liked
this video let's show it more for these
related keywords so make your videos at
least one minute tip number two is video
name and this really starts with your
keyword selection I have a linked in
this description of this video right now
that's gonna link to a video that I did
on how to select keywords for content
marketing you want to make sure that
you're selecting the right keywords
don't go selecting the most competitive
keywords like auto insurance and stuff
like that make it relatable to your
business make it relatable to your brand
but you want to be generating content
that is fitting kind of more long tail
searches sending them keywords stuff
that people are searching for but not a
lot of other businesses
trying to hit so keyword selection is
really going to be a huge part of this
make sure you're selecting the right
ones
and once you do that you want to make
sure that you're throwing those into
your Roth file if you've ever performed
on page optimisation for a website it's
very similar to uploading images to your
website right you want to make sure
you're naming that file with the
keywords or related keywords telling
search engine what that file is about
because with YouTube they obviously
can't see the video they see the length
they see your description and they see
the name of the file so naming your file
is something that not a lot of people do
and they just skip right over it they'll
name it like you know YouTube video 1
and that doesn't tell search engines
anything what you want to do is actually
name it based on what the video is about
and throw your keywords in there and I'm
going to show you exactly how to do that
in one second and then also the YouTube
video title again you want to use your
keywords in here don't just go naming it
some random thing because this is a huge
ranking factor this is what you're
telling YouTube that your video is about
so you want to make sure that you're
naming it the right thing so I'm going
to show you how to do that right now let
me just get out of the presentation so
here's a video that I have right now and
I'm just gonna say that this is the
video that I'm doing right now how to
rank videos in YouTube right so you
right-click on the video and go to get
info and what you want to do is here in
the tag section it's it's it's the
similar to meta tags for a website for a
blog post right
throw in a ton of related terms try not
to do it too much make it really related
to what you're doing what you want to
write forward this doesn't have too much
of an impact but it does have some of an
impact what you're really looking for
here is the title so I always suggest
putting in the main keyword followed by
a secondary keyword with a hyphen
followed by a business thing this is
really gonna help push your videos up
it's one of the biggest signals that you
can throw that not a lot of other people
do so it's huge another thing is the
comments I usually just like to copy and
paste in the title into here and then
once you have that that's how you name
the raw file very simple you're just
gonna upload that to YouTube so we'll go
ahead here and just pretend we're gonna
do this here just drop this in here and
upload it so now the title pulls through
right now like I said this is exactly
how you want to name the video make sure
that your main keywords are here right
this tells not only the users
exactly what this video is about but it
tells search engines as well and it hits
him with her twice your two main ones
description this is something else that
so few businesses do please add a link
to your website I mean this not only the
whole point of YouTube is to drive
traffic to your website where you can
actually mark it to people and sell to
people gather leads whatever is that you
want to do you YouTube is a platform to
drive to your website so number one put
your link to your website here for more
information follow this link here that's
gonna drive a ton of traffic but it also
helps search engines relate this YouTube
video to your website so from an SEO
perspective you're sending out a number
of different signals for the web and
it's giving you a real website even more
in more relevancy so that's huge please
do that because it always bothers me
when my clients don't do that
now also what you want to do is you want
to put content in here because this is
another place that search engines and
YouTube reads to tell what your videos
about again they can't watch your video
so looking at your raw file your title
title and the information that you put
here what I'd like to put in here is its
transcript to the video if you have a 20
minute video it sucks it's a shitty job
I don't like to do it I usually go to
Fiverr and have somebody just just
retype it for me send it to me and
upload it here again here's where you
want to put a lot of synonym keywords so
it's similar to running a blog post you
can't just sit here and spam how to rank
videos on YouTube how to everybody owes
me you can't do that I you know put in
the center a synonym keyword is video
marketing YouTube pushing up your
rankings for content marketing stuff
like that those are synonym keywords
that also helps to add more relevancy
and grab a bunch of long tales about
your about your video and here in the
tag session don't go overboard here I
mean these don't do too much what I
usually like to do is actually just grab
this copy it paste it and then I just
like to put these in here put these in
here as well and that's pretty much it
for when it comes to the first page the
next thing you want to do tip number
four is create a playlist here so this
is just something else another another
flag that Center YouTube to tell what
your video is about so adding
a new playlist is easy create new
playlist and then just literally just
put in put in your title here and now
you're sending another signal with your
exact keywords that this video is not
only name this the video the files name
this but it's also in a playlist name
this so that's three things right there
that just kind of punches YouTube in the
face right off the bat after that number
five use a custom thumbnail right here
is where you can upload a custom
thumbnail and I'm just gonna show you a
little example of why this is so
important so you look at these two
videos right here which what are you
gonna click on you're gonna click on the
one with the the random screenshot in
the guy's face you're gonna cut click on
the one with the bright eye catching
colors the graphics that tells you
exactly what the video is about YouTube
even tells you this they tell you to use
custom thumbnails because it's going to
increase your click-through rates the
more people that click on your video the
more people that engage with your video
that higher is gonna rank okay so the
next one tip number six is to optimize
your channel page so I'm gonna go ahead
and pull up my channel page right here
my channel and just show you so as you
can see I had the bright the graphics up
here which is great it helps out but you
want to link to your website and link to
all of your social properties linking to
all your social properties like I said
it sends all these signals out across
the web the more ways that you can link
and interlink in across all social
platforms your website getting other
people toked about yourself all this
stuff really really really helps and
it's really easy to do people just
forget to do it because they can get a
little bit lazy with it again the videos
here you as you can see I only upload
once with the custom thumbnails so here
are my playlist channels you want to
follow channels that are similar to what
yours is about so my YouTube channel is
about SEO and it's about analytiks so I
went out and I followed a bunch of SEO
and analytiks accounts because that
again that tells YouTube what my channel
is about it and then that trickles down
to what my videos are about in your
About section again you want to put in a
nice description about your business
it's just more keywords that you throw
at for our YouTube tip gnome
seven is pushed to set a push to your
social platforms so like I said you want
to link to your social accounts and
anytime that you push out a video posted
your Google+ post your Facebook post to
your Twitter put it on Pinterest put it
everywhere these social signals they
help your video get indexed very quickly
but they're also a huge huge ranking
factor nowadays when it comes to ranking
in search engines so push it out across
all social properties it helps to create
that relevancy it helps create that link
back to your video another thing that I
like I like to do is to leverage
Facebook groups and leverage Google+
groups this is a really easy way to get
a ton of views and a ton of high-quality
views on your video I mean if you're not
in a bunch of Facebook groups that are
related to your business or Google+
groups go out and find them they're
great for a number of things they're
great for traffic they're great for for
asking questions they're very freeing
and every time that I post one I'll dump
it into one of the groups and I'll say
hey guys just created this video give me
your feedback they comment on it they
like the video all that engagement with
the video sends great signals to YouTube
that this video is relevant and that
people want to see this video and it
pushes it up immediately the final tip
is tip number eight build links and
embed your video links if you know
anything about SEO are a huge part of
SEO there's still a huge part about SEO
and YouTube is absolutely no different
YouTube loves when people link their
videos it sends a bunch of great signals
a bunch of relevancy signals that pushes
your video up extremely high so if you
really want to rank in search engines
instead of building links to your
website try build some links to your
video the what you want to do this is
not only just shrink linking to it but
get people to embed it on their blog
post or tumblr post embed it on your own
blog embed it everywhere you can because
these are great signals that sends
relevancy to YouTube into Google that
says hey look it this is what this video
is about people want to see if people
are linking to it we should push it up
higher another thing that you want to do
is link in between your videos these are
I'm putting this on air quotes nofollow
links as they say in SEO but within
YouTube links are followed right so
anytime that you link in between your
videos it counts as a link as an on as
followed link so these are very very
powerful things that you want to do to
rank your video so just to bring it all
home and summarize I'll run through the
aid again so number one video should be
at least one minute long make sure
you're choosing the right keywords
nothing too competitive look for long
tails look for synonyms use those
keywords when you name your raw video
file title and video description add a
long video description and make sure you
add a link to your profile simply
creating a video transcript usually
works very well just make sure that your
target keywords are in there and some
synonym keywords are in there as well
create a playlist using those keywords
make sure to add a custom thumbnail
something with bright colors something
with a call-to-action something that
tells the user what the video is about
and what to expect optimize your
channels page with links subscribe to
like-minded channels add a description
about your page add a header to your
page all that stuff leverage your social
properties Google+ Facebook Twitter
Pinterest or go ahead out and buy some
social signals if necessary you want to
get as many tweets as many pins as many
Facebook shares as you can for your
video those are gonna help you rank very
fast and stay ranks and finally build
links to the video embed the embed the
video on your website and again buy
those links if need be this isn't a link
building video but if you have any
questions about where to get links from
please feel free to follow the link in
this video to our website we Bruce org
and go ahead and reach out and contact
me or just leave a comment in the
comment section and I will get back to
you thank you I appreciate you taking
the time to watch this video and have a
great day