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How To Run A Facebook Marketing Agency Step-By-Step For Beginners (2021)

Published on: December 10 2022 by Jason Wardrop

Are you interested in starting a Facebook marketing agency but don't know where to start? Look no further! In this article, we will provide you with a step-by-step guide on how to start and run a successful Facebook marketing agency for beginners in 2021.

Step 1: Determine Your Niche

- Decide on a specific target audience or industry to focus on

- Research your chosen niche thoroughly to understand their needs and pain points

- Develop a unique value proposition to differentiate yourself from competitors

Step 2: Create a Business Plan

- Define your services, pricing, and marketing strategy

- Determine your target revenue and expenses

- Develop a client acquisition and retention plan

Step 3: Build Your Brand and Online Presence

- Create a professional website and social media profiles

- Develop a strong brand identity and messaging

- Show your expertise through blog posts and case studies

Step 4: Acquire Clients

- Use social media and email marketing to reach potential clients

- Attend networking events and conferences to connect with potential clients

- Leverage your existing network for referrals

Step 5: Deliver Results and Retain Clients

- Set clear expectations and goals with clients

- Continuously communicate and provide progress updates

- Measure and report on results to show value and retain clients

Starting and running a Facebook marketing agency may seem daunting, but with the right steps and strategies in place, it can be a successful and rewarding business. By determining your niche, creating a business plan, building your brand and online presence, acquiring clients, and delivering results, you can establish yourself as a reliable and expert Facebook marketing agency. Good luck!

How To Run A Facebook Marketing Agency Step-By-Step For Beginners (2021)

In this case study, we will be breaking down the strategy for a local business, using a real estate agent as an example. We will be looking at the different assets the business has, such as their website, Facebook page, and video views, and how to use these to create custom audiences for Facebook ads.

Mapping out the strategy:

- Send people to a simple lead capture page with a lead magnet and offer to grab their contact information

- Create custom audiences based on website visitors, Facebook pixel retargeting, page engagement, and video views

- Follow up with emails, SMS, and Facebook Messenger

- Use retargeting ads to bring people back to the landing page

- Target existing clients and leads

- Use lookalike audiences to scale up the strategy

- Push people towards scheduling an appointment

- Look for referrals from clients

This case study showcases the importance of using a multi-platform approach to reach potential clients, as well as the value of custom and lookalike audiences in Facebook advertising. By using the assets a business already has, such as their website and social media pages, and targeting warm and existing audiences, businesses can see great results with a relatively low ad spend.

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