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How To SCALE Google Shopping Ads Fast | Shopify Ecommerce Strategy

Published on: December 6 2022 by Shri Kanase

How To SCALE Google Shopping Ads Fast | Shopify Ecommerce Strategy

The above is a brief introduction to How To SCALE Google Shopping Ads Fast | Shopify Ecommerce Strategy.

Let's move on to the first section of How To SCALE Google Shopping Ads Fast | Shopify Ecommerce Strategy!

How To SCALE Google Shopping Ads Fast | Shopify Ecommerce Strategy

startTime durationTime text
00:00:00 00:00:04 yo what is going on everybody
00:00:01 00:00:08 shurikanasa here to how to correctly
00:00:04 00:00:10 scale your google ads campaigns in 2021
00:00:08 00:00:13 and onwards let's face it with the
00:00:10 00:00:15 changing time period a lot of people
00:00:13 00:00:18 have begun using google ads and this is
00:00:15 00:00:20 a very unfortunate thing for a lot of
00:00:18 00:00:23 shopify store owners simply because like
00:00:20 00:00:24 facebook ads the competition with google
00:00:23 00:00:27 ads is definitely increasing now does
00:00:24 00:00:29 this mean google ads is dead not at all
00:00:27 00:00:32 in fact it is nowhere close to where
00:00:29 00:00:34 facebook ads as of right now with the
00:00:32 00:00:36 saturation and even with the saturation
00:00:34 00:00:39 a lot of people's especially shopify
00:00:36 00:00:41 store owners are crushing it still with
00:00:39 00:00:42 facebook ads but that does definitely
00:00:41 00:00:44 mean that you will need to use some
00:00:42 00:00:46 different strategies than what you were
00:00:44 00:00:48 using before and with scaling that is
00:00:46 00:00:50 one of the main things that has changed
00:00:48 00:00:51 what i'm personally finding experience
00:00:50 00:00:53 with so let's just get right into it the
00:00:51 00:00:55 first thing you'll have to do in order
00:00:53 00:00:57 to find any type of success with this
00:00:55 00:00:59 video however is to destroy that like
00:00:57 00:01:02 button until it turns blue in addition
00:00:59 00:01:04 to that i actually just recently opened
00:01:02 00:01:06 a google ads marketing agency called
00:01:04 00:01:08 yoru marketing i'll be covering more
00:01:06 00:01:09 about that towards the end portion of
00:01:08 00:01:11 the video but
00:01:09 00:01:13 if you want me to run your google ads
00:01:11 00:01:15 for you and your shopify store is doing
00:01:13 00:01:18 over fifty thousand dollars in sales
00:01:15 00:01:20 every single month send me a message on
00:01:18 00:01:22 instagram dedicated young or go directly
00:01:20 00:01:24 to my agency's website and book a call
00:01:22 00:01:26 directly with me to see if we can work
00:01:24 00:01:28 together but let's just get right into
00:01:26 00:01:30 it so right here i have a few of my
00:01:28 00:01:32 campaigns open as of right now and this
00:01:30 00:01:34 is actually a very surprising thing
00:01:32 00:01:36 because if you have been following me
00:01:34 00:01:38 for a while you have gotten to look into
00:01:36 00:01:41 my google ads account for my main
00:01:38 00:01:43 shopify store several times and within
00:01:41 00:01:45 those periods of times i never really
00:01:43 00:01:47 had this many campaigns running but
00:01:45 00:01:48 right now as you guys can see with just
00:01:47 00:01:51 those that are filtered out there are
00:01:48 00:01:52 currently 21 campaigns running i'm not
00:01:51 00:01:54 counting some of the other search
00:01:52 00:01:56 campaigns that have running so over 20
00:01:54 00:01:58 campaigns in total right now and this is
00:01:56 00:02:00 where the biggest change has happened
00:01:58 00:02:02 simply because these 21 campaigns
00:02:00 00:02:05 they're not testing campaigns majority
00:02:02 00:02:07 of them are scaling campaigns if we go
00:02:05 00:02:10 in and rank by the overall robots we can
00:02:07 00:02:12 see that the robots is ranging from 8.14
00:02:10 00:02:14 all the way down to the lower end about
00:02:12 00:02:17 1.08 and so forth but um almost all of
00:02:14 00:02:19 these are scaling campaigns now exactly
00:02:17 00:02:21 why do i have so many campaigns what is
00:02:19 00:02:23 the main difference compared to before
00:02:21 00:02:25 when it comes to really moving your
00:02:23 00:02:27 shopify store or e-commerce brand to the
00:02:25 00:02:29 next level with google as we're going to
00:02:27 00:02:30 cover how to start scaling via google
00:02:29 00:02:32 ads and the first thing we're going to
00:02:30 00:02:34 cover is one of the main strategies
00:02:32 00:02:35 which i'm currently using now again if
00:02:34 00:02:37 you have been following me for a while
00:02:35 00:02:39 you know that i used to recommend
00:02:37 00:02:42 something called a single product
00:02:39 00:02:45 campaign also a sac campaign that has
00:02:42 00:02:46 slightly changed now in 2021 especially
00:02:45 00:02:48 when i'm recording this video right now
00:02:46 00:02:51 in october to something called the
00:02:48 00:02:52 product ad group campaigns now does this
00:02:51 00:02:54 mean i don't run standalone campaigns
00:02:52 00:02:56 for single products anymore no that is
00:02:54 00:02:58 not the case we'll be covering that
00:02:56 00:03:01 shortly but i have been finding a lot of
00:02:58 00:03:03 good results with product ad group
00:03:01 00:03:05 campaigns exactly what is a product at
00:03:03 00:03:07 group campaign just like a single
00:03:05 00:03:10 product ad group campaign also known as
00:03:07 00:03:12 the sac where there was only one product
00:03:10 00:03:15 running within that campaign a products
00:03:12 00:03:17 ad group campaign is a campaign with
00:03:15 00:03:19 similar products all grouped together
00:03:17 00:03:21 from the same niche or the same style of
00:03:19 00:03:24 the product maybe different variants and
00:03:21 00:03:26 this is only done once you find the one
00:03:24 00:03:28 major winning product or one simple
00:03:26 00:03:30 winning product from that given niche so
00:03:28 00:03:33 for instance before we continue on with
00:03:30 00:03:35 this if you had a 3d printer selling but
00:03:33 00:03:37 if you had a variety of 3d printers on
00:03:35 00:03:39 your store so about 10 3d printers but
00:03:37 00:03:42 only one or two of them were selling
00:03:39 00:03:43 really really well and you notiked that
00:03:42 00:03:45 what you would go ahead and do is you
00:03:43 00:03:47 would create a products ad group
00:03:45 00:03:49 campaign meaning stuff all of those 10
00:03:47 00:03:52 different 3d printers inside one
00:03:49 00:03:53 campaign and whatever the bit is you
00:03:52 00:03:55 want to slightly increase the bid for
00:03:53 00:03:57 this new campaign compared to the
00:03:55 00:03:59 original one and we'll be covering bids
00:03:57 00:04:01 shortly but what i'm finding the most
00:03:59 00:04:04 success with with these product ad group
00:04:01 00:04:06 campaigns is making them manual cpc plus
00:04:04 00:04:08 enhanced cpc now does this mean that you
00:04:06 00:04:10 are not going to be able to scale the
00:04:08 00:04:13 products ad group campaign also known as
00:04:10 00:04:15 a pac with other bidding strategies no
00:04:13 00:04:18 but in my own experience i've been
00:04:15 00:04:20 notiking that manual cpc plus enhanced
00:04:18 00:04:21 cpc has been working really really well
00:04:20 00:04:23 if we go ahead and look at some of my
00:04:21 00:04:26 top performing campaigns like this one
00:04:23 00:04:28 right here this one this one this one
00:04:26 00:04:31 and even this one these are all running
00:04:28 00:04:33 on manual cpc with enhanced cpc for the
00:04:31 00:04:35 bid i'll be covering that shortly but
00:04:33 00:04:36 that is the main betting strategy i am
00:04:35 00:04:39 using for these majority of the
00:04:36 00:04:40 campaigns and the top four that are
00:04:39 00:04:43 currently performing really well are
00:04:40 00:04:44 running on manual cpc with enhanced cpc
00:04:43 00:04:46 that lets you know that that bidding
00:04:44 00:04:48 strategy does definitely work this one
00:04:46 00:04:50 right here is running on target row as
00:04:48 00:04:53 percentage i was only able to change
00:04:50 00:04:55 this to target row as from manual cpc
00:04:53 00:04:58 with enhanced cpc simply because of the
00:04:55 00:05:00 campaign getting over 50 sales within a
00:04:58 00:05:02 certain given time period this campaign
00:05:00 00:05:04 has been running for several weeks now
00:05:02 00:05:06 and it already got me over 50 sales
00:05:04 00:05:08 hence why i changed this to target ros
00:05:06 00:05:10 as you can see the results have been
00:05:08 00:05:12 absolutely amazing this campaign right
00:05:10 00:05:15 here this is the only campaign not
00:05:12 00:05:16 running on manual cpc with enhanced cpc
00:05:15 00:05:19 believe it or not this campaign right
00:05:16 00:05:21 here is running on maximize clicks and
00:05:19 00:05:22 it is a scaling campaign what i've
00:05:21 00:05:24 personally been finding success with and
00:05:22 00:05:27 this is the second thing is that you can
00:05:24 00:05:29 also find good results scaling a product
00:05:27 00:05:32 via the maximize clicks option now does
00:05:29 00:05:34 this always work no but here's exactly
00:05:32 00:05:36 the process that i take in order to
00:05:34 00:05:38 really test out these two bidding
00:05:36 00:05:40 strategies because a lot of people
00:05:38 00:05:42 including myself believe in testing
00:05:40 00:05:44 products but do we really take the time
00:05:42 00:05:47 to test bidding strategies a lot of the
00:05:44 00:05:48 times ad accounts can provide completely
00:05:47 00:05:50 different results with one bidding
00:05:48 00:05:52 strategy compared to the other bidding
00:05:50 00:05:54 strategy some ad accounts may do really
00:05:52 00:05:56 well with manual cpc and enhanced cpc
00:05:54 00:05:58 other ad accounts will do absolutely
00:05:56 00:06:00 amazing with maximize clicks the only
00:05:58 00:06:02 way to know which way your ad account
00:06:00 00:06:04 moves is to test both of them and here's
00:06:02 00:06:06 exactly what i do let's say i have a
00:06:04 00:06:08 products ad group campaign or a single
00:06:06 00:06:10 ad group campaign for a single product
00:06:08 00:06:11 that i want to kind of start scaling
00:06:10 00:06:13 what i would do is i would take that
00:06:11 00:06:16 campaign and i would run it on manual
00:06:13 00:06:17 cpc with enhanced pc and i would try to
00:06:16 00:06:19 troubleshoot that campaign i'll be
00:06:17 00:06:22 covering troubleshooting campaigns very
00:06:19 00:06:23 shortly but i would simply try to see
00:06:22 00:06:26 and find different ways to make that
00:06:23 00:06:28 campaign work if that campaign does not
00:06:26 00:06:31 work after seven days of trying i shut
00:06:28 00:06:33 off that campaign completely i restarted
00:06:31 00:06:35 that campaign now with maximize clicks
00:06:33 00:06:37 and as for the bidding strategies it's
00:06:35 00:06:39 the same for both of these strategies
00:06:37 00:06:41 you want to keep it around 2 cents above
00:06:39 00:06:43 your original beta within the general
00:06:41 00:06:46 testing campaign to 10 cents meaning if
00:06:43 00:06:48 your 3d printer had a bit of 40 cents
00:06:46 00:06:50 within the general testing campaign and
00:06:48 00:06:51 it was absolutely crushing it you might
00:06:50 00:06:55 want to bid on the new products ad group
00:06:51 00:06:57 campaign or the sac 42 cents up to 50
00:06:55 00:06:58 cents that is just the general price
00:06:57 00:07:01 point you want to be staying within for
00:06:58 00:07:03 the bidding in order to stay profitable
00:07:01 00:07:04 while getting good results and now does
00:07:03 00:07:06 this mean this is going to work all the
00:07:04 00:07:08 time of course not a lot of the times
00:07:06 00:07:10 your standalone campaigns product ad
00:07:08 00:07:12 group candidates might actually fail but
00:07:10 00:07:14 that is why we're giving it two tries
00:07:12 00:07:16 via these two different methods here is
00:07:14 00:07:18 a very important thing you do not want
00:07:16 00:07:20 to exclude that winning product from the
00:07:18 00:07:22 original campaign a lot of people
00:07:20 00:07:24 believe that because they want to scale
00:07:22 00:07:25 now it's time to exclude that product
00:07:24 00:07:28 from the original campaign so there is
00:07:25 00:07:29 no kind of competition with each other
00:07:28 00:07:31 and that is the worst thing you can do
00:07:29 00:07:33 simply because if the scaling methods
00:07:31 00:07:35 don't work now you have to go in and
00:07:33 00:07:37 restart that product within the general
00:07:35 00:07:39 testing campaign sometimes that restart
00:07:37 00:07:42 can actually fail because now it has
00:07:39 00:07:44 been shut off for 7 days 14 days the
00:07:42 00:07:46 data has kind of become stale and google
00:07:44 00:07:48 now has moved on to showing other
00:07:46 00:07:50 products from that campaign so that can
00:07:48 00:07:52 actually be a bad thing rather what you
00:07:50 00:07:54 want to do is change the priority from
00:07:52 00:07:58 medium or small whatever it is too high
00:07:54 00:07:59 for the pacs and the sac these two types
00:07:58 00:08:01 of campaigns always run on high priority
00:07:59 00:08:03 but that's definitely one thing you
00:08:01 00:08:04 should be doing and a lot of the results
00:08:03 00:08:06 i'm finding that are positive results
00:08:04 00:08:08 are from product ad group campaigns now
00:08:06 00:08:10 just to kind of recap let's look at
00:08:08 00:08:12 which campaigns are actually product ad
00:08:10 00:08:14 group campaign so the ones i'm checking
00:08:12 00:08:16 right now here are all product ad group
00:08:14 00:08:18 campaigns the rest are standalone
00:08:16 00:08:19 campaigns and so forth so right here as
00:08:18 00:08:22 you guys can see
00:08:19 00:08:24 overall i have selected nine some of the
00:08:22 00:08:26 top performing ones with eight row as
00:08:24 00:08:27 four row as three and then almost three
00:08:26 00:08:29 break even our product ad group
00:08:27 00:08:31 campaigns so this tells you that these
00:08:29 00:08:33 campaigns are actually working i'm just
00:08:31 00:08:35 looking at this month's worth of data
00:08:33 00:08:38 nothing else but definitely worth a try
00:08:35 00:08:39 in order to scale your store via google
00:08:38 00:08:41 ads even further let's now move on to
00:08:39 00:08:43 the second way of scaling which is of
00:08:41 00:08:46 course with single ad group campaigns my
00:08:43 00:08:47 second favorite way of scaling my first
00:08:46 00:08:50 favorite now is product ad groups it
00:08:47 00:08:51 just makes more sense to me but as you
00:08:50 00:08:53 guys already saw i do have a lot of
00:08:51 00:08:54 other campaigns which i'll just single
00:08:53 00:08:56 ad group campaigns because sometimes you
00:08:54 00:08:58 just have one product within a given
00:08:56 00:09:01 niche on your store so what do you do
00:08:58 00:09:02 with a single ad group campaign you only
00:09:01 00:09:05 want to have one product within this
00:09:02 00:09:07 kind of campaign again manual cpc plus
00:09:05 00:09:09 enhanced pc to begin if you have over
00:09:07 00:09:11 five to ten seals and by the way you
00:09:09 00:09:13 should only be trying to scale a product
00:09:11 00:09:15 if you have three to five sales or more
00:09:13 00:09:18 so this is why you can directly start
00:09:15 00:09:20 with manual cpc with enhanced cpc if
00:09:18 00:09:22 this fails again move on to part two
00:09:20 00:09:24 which is maximize clicks and the bidding
00:09:22 00:09:26 stays the same so increase that by 2
00:09:24 00:09:27 cents all the way up to 10 cents and now
00:09:26 00:09:29 if we go on to my google ass dashboard
00:09:27 00:09:32 to look at exactly which products are
00:09:29 00:09:34 sacs we can see that these are the
00:09:32 00:09:36 following products which are currently
00:09:34 00:09:38 standalone campaigns now this is kind of
00:09:36 00:09:41 the second way of scaling and as you
00:09:38 00:09:43 guys can see this is not as effective as
00:09:41 00:09:46 the first way of course i do have a few
00:09:43 00:09:48 winning campaigns right here 5.81 this
00:09:46 00:09:50 has been running quite well the second
00:09:48 00:09:53 one right here 5.69 the one i changed
00:09:50 00:09:56 into target row as this one 3.61 so the
00:09:53 00:09:58 results have been good but overall i
00:09:56 00:09:59 would still personally go after the
00:09:58 00:10:01 product ad groups campaign scaling
00:09:59 00:10:03 method because again it just makes more
00:10:01 00:10:05 sense to me instead of spending all of
00:10:03 00:10:07 your budget on one product why not just
00:10:05 00:10:09 add 10 products within the same niche
00:10:07 00:10:11 and go from there but this brings me to
00:10:09 00:10:12 the final way of really scaling which is
00:10:11 00:10:14 at least when it comes to the general
00:10:12 00:10:16 product is the general testing campaign
00:10:14 00:10:17 this is something i just recently
00:10:16 00:10:19 started doing and i'm going to be
00:10:17 00:10:20 showing you guys the results i have with
00:10:19 00:10:22 this method so far so if we go ahead and
00:10:20 00:10:24 go down just to find that general
00:10:22 00:10:26 testing campaign which i have running it
00:10:24 00:10:28 is this one right here so overall for
00:10:26 00:10:31 this month eighteen hundred dollars
00:10:28 00:10:33 spent and about 3.0 in roast now this
00:10:31 00:10:35 percentage right here is not fully up to
00:10:33 00:10:37 date because this month so far it's only
00:10:35 00:10:40 been 10 days google takes about 14 days
00:10:37 00:10:42 fully to really allocate the purchases
00:10:40 00:10:43 to the correct campaigns and all so
00:10:42 00:10:46 that's why it's only about three row as
00:10:43 00:10:49 not the best but this roast had become
00:10:46 00:10:51 very very low just a few days prior to
00:10:49 00:10:53 this simply because with maximized
00:10:51 00:10:54 clicks i was testing around different
00:10:53 00:10:56 bits and the bits may not have been
00:10:54 00:10:58 ideal for the kinds of products i had
00:10:56 00:11:00 within the general testing campaign so
00:10:58 00:11:02 what i decided to do instead of just
00:11:00 00:11:04 letting each day go with the low row as
00:11:02 00:11:07 percentage i decided to completely
00:11:04 00:11:09 revamp this campaign into target robots
00:11:07 00:11:11 and i was only able to do this because
00:11:09 00:11:13 this campaign right here has over six
00:11:11 00:11:15 figures worth of data if we change this
00:11:13 00:11:17 to all time we can see that this
00:11:15 00:11:21 campaign has spent 173 thousand dollars
00:11:17 00:11:23 to get back 722 000 absolutely insane
00:11:21 00:11:25 number right here but as i've already
00:11:23 00:11:27 said this campaign was not performing
00:11:25 00:11:29 the best the past few weeks hence why i
00:11:27 00:11:31 tried something completely different and
00:11:29 00:11:33 so far it has been performing much
00:11:31 00:11:35 better than the days prior to this one
00:11:33 00:11:36 so that is one thing you can do in order
00:11:35 00:11:39 to really scale your general testing
00:11:36 00:11:40 campaign just give google a lot of the
00:11:39 00:11:42 control over the bidding because
00:11:40 00:11:44 sometimes you may be completely wrong
00:11:42 00:11:46 when it comes to bidding especially if
00:11:44 00:11:47 you have products within different price
00:11:46 00:11:50 points if you have products all the way
00:11:47 00:11:52 from fifty dollars up to five thousand
00:11:50 00:11:53 this might be really ideal for you so i
00:11:52 00:11:55 definitely recommend giving it a try but
00:11:53 00:11:57 just know that this is a very big change
00:11:55 00:11:59 you want to give about 14 days for the
00:11:57 00:12:00 campaign to get back on track this
00:11:59 00:12:02 brings me to the next point on the list
00:12:00 00:12:03 which is bidding strategies without
00:12:02 00:12:05 really understanding the branding
00:12:03 00:12:08 strategies you don't want to go with one
00:12:05 00:12:09 or the other strategy for bidding so
00:12:08 00:12:11 let's cover the bidding strategies
00:12:09 00:12:13 really quick maximize clicks exactly
00:12:11 00:12:15 what is that when it comes to scaling
00:12:13 00:12:17 when it comes to scaling this is not the
00:12:15 00:12:19 best way to go but i still try it out
00:12:17 00:12:21 but it's not the best way to go because
00:12:19 00:12:24 this generally leads to lower quality
00:12:21 00:12:26 traffic why because with maximize clicks
00:12:24 00:12:29 it gives you the impression right from
00:12:26 00:12:31 the main maximize that means that google
00:12:29 00:12:33 is going to aim at getting you as many
00:12:31 00:12:36 people as possible onto your website as
00:12:33 00:12:38 many eyeballs as many clicks regardless
00:12:36 00:12:40 of whether it is really buying intent or
00:12:38 00:12:42 not now why does this really work with
00:12:40 00:12:43 general testing campaigns because with
00:12:42 00:12:46 general testing cameras you really
00:12:43 00:12:48 cannot set a beta per product with
00:12:46 00:12:50 manual cpc with maximize clicks you can
00:12:48 00:12:52 kind of put them through a funnel so the
00:12:50 00:12:53 funnel would be your general testing
00:12:52 00:12:56 campaign it goes then into your
00:12:53 00:12:57 retargeting funnel which is covered by
00:12:56 00:12:59 the general testing cabinet itself
00:12:57 00:13:01 because if you followed some of my other
00:12:59 00:13:03 videos or if you are in my google ads
00:13:01 00:13:05 mastery course you already know how to
00:13:03 00:13:07 do cold traffic targeting and warm and
00:13:05 00:13:08 hot traffic targeting with the same
00:13:07 00:13:10 general testing came in so it's kind of
00:13:08 00:13:13 like this funnel that gets created and
00:13:10 00:13:15 that is why maximize clicks are ideal
00:13:13 00:13:16 for general testing cabinets because you
00:13:15 00:13:18 want to be getting data as fast as
00:13:16 00:13:20 possible so that people can kind of go
00:13:18 00:13:23 inside the circle and go round and round
00:13:20 00:13:26 but next bidding strategy is manual cpc
00:13:23 00:13:28 without enhanced cpc this might lead to
00:13:26 00:13:30 lower amount of traffic overall but it
00:13:28 00:13:32 kind of just gives you the ability to
00:13:30 00:13:34 control your bids per product now i
00:13:32 00:13:36 personally don't really recommend this
00:13:34 00:13:39 or prefer this over the manual cpc plus
00:13:36 00:13:41 enhanced cpc because i just want to give
00:13:39 00:13:43 google a little bit more data to work
00:13:41 00:13:46 with a little bit more control to work
00:13:43 00:13:48 with on my campaigns because google is
00:13:46 00:13:50 way smarter than me simply because it is
00:13:48 00:13:52 an algorithm it is a machine it's very
00:13:50 00:13:55 hard to beat a machine or a computer so
00:13:52 00:13:57 with manual cpc and enhanced cpc the bit
00:13:55 00:13:59 is kind of depending on google's
00:13:57 00:14:00 algorithm or overall learning even
00:13:59 00:14:02 though you set a bit of 40 cents for
00:14:00 00:14:05 your product with manual cpc plus
00:14:02 00:14:07 enhanced it can go all the way up to 43
00:14:05 00:14:09 cents 45 cents sometimes even up to 50
00:14:07 00:14:11 cents if google thinks it's right and a
00:14:09 00:14:13 lot of the times google is right as you
00:14:11 00:14:15 guys saw with my results so this is one
00:14:13 00:14:17 method i recommend along with maximize
00:14:15 00:14:19 clicks of course you should always be
00:14:17 00:14:21 trying different things so also try
00:14:19 00:14:23 manual cpc without enhancing pc checked
00:14:21 00:14:26 but this for now brings me to the final
00:14:23 00:14:28 section of really running your campaigns
00:14:26 00:14:30 at scale exactly what should you be
00:14:28 00:14:31 looking out for how should you go about
00:14:30 00:14:33 troubleshooting there are three
00:14:31 00:14:35 different things you want to keep an eye
00:14:33 00:14:37 out for number one thing that you should
00:14:35 00:14:39 want to look into troubleshooting is
00:14:37 00:14:41 it's not spending the entire budget if
00:14:39 00:14:43 we go back to my campaigns right here
00:14:41 00:14:45 and scroll all the way down for example
00:14:43 00:14:47 this campaign right here this campaign
00:14:45 00:14:49 has a budget of fifty dollars a day it's
00:14:47 00:14:50 been running for quite some time now but
00:14:49 00:14:52 as you guys see it's only spent about
00:14:50 00:14:54 four dollars nowhere close to where i
00:14:52 00:14:56 wanted to be spending and it's been
00:14:54 00:14:57 running for again a few days so exactly
00:14:56 00:15:00 what should you be doing you want to be
00:14:57 00:15:02 increasing the beta by 5 cents to 10
00:15:00 00:15:05 cents every three to five days if that
00:15:02 00:15:07 campaign is profitable do not do this if
00:15:05 00:15:08 the campaign is unprofitable or losing
00:15:07 00:15:10 you money even if it's getting your
00:15:08 00:15:12 sales because that is just not the right
00:15:10 00:15:13 way to go about doing that so what i
00:15:12 00:15:15 personally would be doing is if we go
00:15:13 00:15:17 inside this campaign right here
00:15:15 00:15:19 we go into the settings section we can
00:15:17 00:15:21 see that the bit currently and this is
00:15:19 00:15:23 running on manual cpc with enhanced ebc
00:15:21 00:15:25 so we're going to go to product groups
00:15:23 00:15:26 we can see that the bid right now is 35
00:15:25 00:15:28 cents so what i would do is i would just
00:15:26 00:15:30 change this over to 40 cents just to
00:15:28 00:15:32 give this a little bit of a better range
00:15:30 00:15:34 to work with and hopefully within the
00:15:32 00:15:35 next two to three days while i'm
00:15:34 00:15:37 monitoring this i do see some
00:15:35 00:15:39 improvements in the overall cost because
00:15:37 00:15:40 there's really no point in running this
00:15:39 00:15:42 campaign if it's not going to spend the
00:15:40 00:15:44 entire budget it might as well scale via
00:15:42 00:15:46 the general testing camp and again
00:15:44 00:15:48 something i cover within my google as
00:15:46 00:15:50 mastery course but second thing you want
00:15:48 00:15:51 to look into troubleshooting is are
00:15:50 00:15:53 there sales or not because if there's
00:15:51 00:15:55 little to no sales while you're spending
00:15:53 00:15:58 the entire budget then that is a bad
00:15:55 00:15:59 thing and if it is a high bid meaning if
00:15:58 00:16:01 you're already bidding up to 10 cents
00:15:59 00:16:03 higher than what you should be bidding
00:16:01 00:16:05 or what the original bid is within the
00:16:03 00:16:07 general testing campaign you actually
00:16:05 00:16:10 want to lower that bid by five cents to
00:16:07 00:16:12 10 cents every three to five days so for
00:16:10 00:16:14 instance if we go right here and if we
00:16:12 00:16:17 look at these campaigns right here
00:16:14 00:16:19 so far this campaign has spent 42.99
00:16:17 00:16:21 but this camp the products within this
00:16:19 00:16:23 campaign are very high tiket so i would
00:16:21 00:16:25 let this run for a little bit longer and
00:16:23 00:16:28 not really do anything right here but if
00:16:25 00:16:30 let's say that i spent 150 or 500
00:16:28 00:16:33 without a sale then i would just
00:16:30 00:16:35 decrease this bid up to 35 cents or even
00:16:33 00:16:38 30 cents again kind of 5 to ten cent
00:16:35 00:16:40 range right there but if it is a very
00:16:38 00:16:42 low bid already so for instance if we go
00:16:40 00:16:44 back to one of my campaigns and this one
00:16:42 00:16:46 right here if we go inside to the
00:16:44 00:16:48 settings section and this campaign is on
00:16:46 00:16:50 maximize clicks we can see that the bit
00:16:48 00:16:52 is very very low so if the bid is very
00:16:50 00:16:55 low and the campaign is still spending
00:16:52 00:16:57 the entire budget but with no sales that
00:16:55 00:16:59 is actually when you want to do the
00:16:57 00:17:01 opposite you want to increase the beta
00:16:59 00:17:03 by 5 cents to 10 cents a lot of the
00:17:01 00:17:05 times google ads users don't realize
00:17:03 00:17:07 this but your campaign may actually be
00:17:05 00:17:09 suffering because the bid is not high
00:17:07 00:17:11 enough so you don't want to really have
00:17:09 00:17:13 that happening with your campaign and if
00:17:11 00:17:14 you already know it's a very low bid
00:17:13 00:17:16 maybe you decrease the bid from the
00:17:14 00:17:17 original test campaign and sort of
00:17:16 00:17:20 increase it just increase it by five to
00:17:17 00:17:22 ten cents monitor for three to five days
00:17:20 00:17:23 if it doesn't improve try again by
00:17:22 00:17:25 increasing if it still doesn't improve
00:17:23 00:17:27 just shut off that campaign and do step
00:17:25 00:17:29 number two which is maximize collects
00:17:27 00:17:30 but third thing you want to look into
00:17:29 00:17:32 troubleshooting is sales but with low
00:17:30 00:17:34 roast you're getting sales for that
00:17:32 00:17:36 product you're happy about that but
00:17:34 00:17:38 you're not satisfied with the return on
00:17:36 00:17:39 ad spend what should you do you want to
00:17:38 00:17:41 lower the beta by five cents to ten
00:17:39 00:17:43 cents that is the easiest way to go
00:17:41 00:17:45 about kind of trying to make that
00:17:43 00:17:47 campaign into a profitable campaign so
00:17:45 00:17:49 just lower by five to cents to ten cents
00:17:47 00:17:51 i recommend five cent decrements or five
00:17:49 00:17:53 cent increments don't be too crazy when
00:17:51 00:17:55 it comes to increasing or decreasing but
00:17:53 00:17:57 that is generally it for scaling your
00:17:55 00:17:59 google shopping ads candidates now as i
00:17:57 00:18:02 mentioned earlier i have started a
00:17:59 00:18:04 google ads marketing agency called yoru
00:18:02 00:18:06 marketing where i personally go in and
00:18:04 00:18:09 control your ads for you so if you find
00:18:06 00:18:11 yourself doing 50 000 or more in monthly
00:18:09 00:18:13 sales and if you're a shopify store
00:18:11 00:18:15 e-commerce brand whatever it may be just
00:18:13 00:18:17 send me a message on instagram dedicated
00:18:15 00:18:18 young to find out more or you can go
00:18:17 00:18:20 directly on my website at
00:18:18 00:18:22 gurumarketing.com
00:18:20 00:18:24 and schedule a call there to speak
00:18:22 00:18:26 directly with me the call is free and
00:18:24 00:18:28 you will also get a free action plan and
00:18:26 00:18:29 strategy session for your ads account
00:18:28 00:18:31 because i'll personally look at your ad
00:18:29 00:18:33 account for you but if you found any
00:18:31 00:18:35 type of value in this video smash the
00:18:33 00:18:38 like button and smash that subscribe
00:18:35 00:18:38 button and i'll see you guys next time

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