How To SCALE Google Shopping Ads Fast | Shopify Ecommerce Strategy

Published on: December 6 2022 by Shri Kanase

How To SCALE Google Shopping Ads Fast | Shopify Ecommerce Strategy

The above is a brief introduction to How To SCALE Google Shopping Ads Fast | Shopify Ecommerce Strategy.

Let's move on to the first section of How To SCALE Google Shopping Ads Fast | Shopify Ecommerce Strategy!

Table of Contents About How To SCALE Google Shopping Ads Fast | Shopify Ecommerce Strategy

How To SCALE Google Shopping Ads Fast | Shopify Ecommerce Strategy

How To SCALE Google Shopping Ads Fast | Shopify Ecommerce Strategy

startTime	durationTime	text
00:00:00	00:00:04	yo what is going on everybody
00:00:01	00:00:08	shurikanasa here to how to correctly
00:00:04	00:00:10	scale your google ads campaigns in 2021
00:00:08	00:00:13	and onwards let's face it with the
00:00:10	00:00:15	changing time period a lot of people
00:00:13	00:00:18	have begun using google ads and this is
00:00:15	00:00:20	a very unfortunate thing for a lot of
00:00:18	00:00:23	shopify store owners simply because like
00:00:20	00:00:24	facebook ads the competition with google
00:00:23	00:00:27	ads is definitely increasing now does
00:00:24	00:00:29	this mean google ads is dead not at all
00:00:27	00:00:32	in fact it is nowhere close to where
00:00:29	00:00:34	facebook ads as of right now with the
00:00:32	00:00:36	saturation and even with the saturation
00:00:34	00:00:39	a lot of people's especially shopify
00:00:36	00:00:41	store owners are crushing it still with
00:00:39	00:00:42	facebook ads but that does definitely
00:00:41	00:00:44	mean that you will need to use some
00:00:42	00:00:46	different strategies than what you were
00:00:44	00:00:48	using before and with scaling that is
00:00:46	00:00:50	one of the main things that has changed
00:00:48	00:00:51	what i'm personally finding experience
00:00:50	00:00:53	with so let's just get right into it the
00:00:51	00:00:55	first thing you'll have to do in order
00:00:53	00:00:57	to find any type of success with this
00:00:55	00:00:59	video however is to destroy that like
00:00:57	00:01:02	button until it turns blue in addition
00:00:59	00:01:04	to that i actually just recently opened
00:01:02	00:01:06	a google ads marketing agency called
00:01:04	00:01:08	yoru marketing i'll be covering more
00:01:06	00:01:09	about that towards the end portion of
00:01:08	00:01:11	the video but
00:01:09	00:01:13	if you want me to run your google ads
00:01:11	00:01:15	for you and your shopify store is doing
00:01:13	00:01:18	over fifty thousand dollars in sales
00:01:15	00:01:20	every single month send me a message on
00:01:18	00:01:22	instagram dedicated young or go directly
00:01:20	00:01:24	to my agency's website and book a call
00:01:22	00:01:26	directly with me to see if we can work
00:01:24	00:01:28	together but let's just get right into
00:01:26	00:01:30	it so right here i have a few of my
00:01:28	00:01:32	campaigns open as of right now and this
00:01:30	00:01:34	is actually a very surprising thing
00:01:32	00:01:36	because if you have been following me
00:01:34	00:01:38	for a while you have gotten to look into
00:01:36	00:01:41	my google ads account for my main
00:01:38	00:01:43	shopify store several times and within
00:01:41	00:01:45	those periods of times i never really
00:01:43	00:01:47	had this many campaigns running but
00:01:45	00:01:48	right now as you guys can see with just
00:01:47	00:01:51	those that are filtered out there are
00:01:48	00:01:52	currently 21 campaigns running i'm not
00:01:51	00:01:54	counting some of the other search
00:01:52	00:01:56	campaigns that have running so over 20
00:01:54	00:01:58	campaigns in total right now and this is
00:01:56	00:02:00	where the biggest change has happened
00:01:58	00:02:02	simply because these 21 campaigns
00:02:00	00:02:05	they're not testing campaigns majority
00:02:02	00:02:07	of them are scaling campaigns if we go
00:02:05	00:02:10	in and rank by the overall robots we can
00:02:07	00:02:12	see that the robots is ranging from 8.14
00:02:10	00:02:14	all the way down to the lower end about
00:02:12	00:02:17	1.08 and so forth but um almost all of
00:02:14	00:02:19	these are scaling campaigns now exactly
00:02:17	00:02:21	why do i have so many campaigns what is
00:02:19	00:02:23	the main difference compared to before
00:02:21	00:02:25	when it comes to really moving your
00:02:23	00:02:27	shopify store or e-commerce brand to the
00:02:25	00:02:29	next level with google as we're going to
00:02:27	00:02:30	cover how to start scaling via google
00:02:29	00:02:32	ads and the first thing we're going to
00:02:30	00:02:34	cover is one of the main strategies
00:02:32	00:02:35	which i'm currently using now again if
00:02:34	00:02:37	you have been following me for a while
00:02:35	00:02:39	you know that i used to recommend
00:02:37	00:02:42	something called a single product
00:02:39	00:02:45	campaign also a sac campaign that has
00:02:42	00:02:46	slightly changed now in 2021 especially
00:02:45	00:02:48	when i'm recording this video right now
00:02:46	00:02:51	in october to something called the
00:02:48	00:02:52	product ad group campaigns now does this
00:02:51	00:02:54	mean i don't run standalone campaigns
00:02:52	00:02:56	for single products anymore no that is
00:02:54	00:02:58	not the case we'll be covering that
00:02:56	00:03:01	shortly but i have been finding a lot of
00:02:58	00:03:03	good results with product ad group
00:03:01	00:03:05	campaigns exactly what is a product at
00:03:03	00:03:07	group campaign just like a single
00:03:05	00:03:10	product ad group campaign also known as
00:03:07	00:03:12	the sac where there was only one product
00:03:10	00:03:15	running within that campaign a products
00:03:12	00:03:17	ad group campaign is a campaign with
00:03:15	00:03:19	similar products all grouped together
00:03:17	00:03:21	from the same niche or the same style of
00:03:19	00:03:24	the product maybe different variants and
00:03:21	00:03:26	this is only done once you find the one
00:03:24	00:03:28	major winning product or one simple
00:03:26	00:03:30	winning product from that given niche so
00:03:28	00:03:33	for instance before we continue on with
00:03:30	00:03:35	this if you had a 3d printer selling but
00:03:33	00:03:37	if you had a variety of 3d printers on
00:03:35	00:03:39	your store so about 10 3d printers but
00:03:37	00:03:42	only one or two of them were selling
00:03:39	00:03:43	really really well and you notiked that
00:03:42	00:03:45	what you would go ahead and do is you
00:03:43	00:03:47	would create a products ad group
00:03:45	00:03:49	campaign meaning stuff all of those 10
00:03:47	00:03:52	different 3d printers inside one
00:03:49	00:03:53	campaign and whatever the bit is you
00:03:52	00:03:55	want to slightly increase the bid for
00:03:53	00:03:57	this new campaign compared to the
00:03:55	00:03:59	original one and we'll be covering bids
00:03:57	00:04:01	shortly but what i'm finding the most
00:03:59	00:04:04	success with with these product ad group
00:04:01	00:04:06	campaigns is making them manual cpc plus
00:04:04	00:04:08	enhanced cpc now does this mean that you
00:04:06	00:04:10	are not going to be able to scale the
00:04:08	00:04:13	products ad group campaign also known as
00:04:10	00:04:15	a pac with other bidding strategies no
00:04:13	00:04:18	but in my own experience i've been
00:04:15	00:04:20	notiking that manual cpc plus enhanced
00:04:18	00:04:21	cpc has been working really really well
00:04:20	00:04:23	if we go ahead and look at some of my
00:04:21	00:04:26	top performing campaigns like this one
00:04:23	00:04:28	right here this one this one this one
00:04:26	00:04:31	and even this one these are all running
00:04:28	00:04:33	on manual cpc with enhanced cpc for the
00:04:31	00:04:35	bid i'll be covering that shortly but
00:04:33	00:04:36	that is the main betting strategy i am
00:04:35	00:04:39	using for these majority of the
00:04:36	00:04:40	campaigns and the top four that are
00:04:39	00:04:43	currently performing really well are
00:04:40	00:04:44	running on manual cpc with enhanced cpc
00:04:43	00:04:46	that lets you know that that bidding
00:04:44	00:04:48	strategy does definitely work this one
00:04:46	00:04:50	right here is running on target row as
00:04:48	00:04:53	percentage i was only able to change
00:04:50	00:04:55	this to target row as from manual cpc
00:04:53	00:04:58	with enhanced cpc simply because of the
00:04:55	00:05:00	campaign getting over 50 sales within a
00:04:58	00:05:02	certain given time period this campaign
00:05:00	00:05:04	has been running for several weeks now
00:05:02	00:05:06	and it already got me over 50 sales
00:05:04	00:05:08	hence why i changed this to target ros
00:05:06	00:05:10	as you can see the results have been
00:05:08	00:05:12	absolutely amazing this campaign right
00:05:10	00:05:15	here this is the only campaign not
00:05:12	00:05:16	running on manual cpc with enhanced cpc
00:05:15	00:05:19	believe it or not this campaign right
00:05:16	00:05:21	here is running on maximize clicks and
00:05:19	00:05:22	it is a scaling campaign what i've
00:05:21	00:05:24	personally been finding success with and
00:05:22	00:05:27	this is the second thing is that you can
00:05:24	00:05:29	also find good results scaling a product
00:05:27	00:05:32	via the maximize clicks option now does
00:05:29	00:05:34	this always work no but here's exactly
00:05:32	00:05:36	the process that i take in order to
00:05:34	00:05:38	really test out these two bidding
00:05:36	00:05:40	strategies because a lot of people
00:05:38	00:05:42	including myself believe in testing
00:05:40	00:05:44	products but do we really take the time
00:05:42	00:05:47	to test bidding strategies a lot of the
00:05:44	00:05:48	times ad accounts can provide completely
00:05:47	00:05:50	different results with one bidding
00:05:48	00:05:52	strategy compared to the other bidding
00:05:50	00:05:54	strategy some ad accounts may do really
00:05:52	00:05:56	well with manual cpc and enhanced cpc
00:05:54	00:05:58	other ad accounts will do absolutely
00:05:56	00:06:00	amazing with maximize clicks the only
00:05:58	00:06:02	way to know which way your ad account
00:06:00	00:06:04	moves is to test both of them and here's
00:06:02	00:06:06	exactly what i do let's say i have a
00:06:04	00:06:08	products ad group campaign or a single
00:06:06	00:06:10	ad group campaign for a single product
00:06:08	00:06:11	that i want to kind of start scaling
00:06:10	00:06:13	what i would do is i would take that
00:06:11	00:06:16	campaign and i would run it on manual
00:06:13	00:06:17	cpc with enhanced pc and i would try to
00:06:16	00:06:19	troubleshoot that campaign i'll be
00:06:17	00:06:22	covering troubleshooting campaigns very
00:06:19	00:06:23	shortly but i would simply try to see
00:06:22	00:06:26	and find different ways to make that
00:06:23	00:06:28	campaign work if that campaign does not
00:06:26	00:06:31	work after seven days of trying i shut
00:06:28	00:06:33	off that campaign completely i restarted
00:06:31	00:06:35	that campaign now with maximize clicks
00:06:33	00:06:37	and as for the bidding strategies it's
00:06:35	00:06:39	the same for both of these strategies
00:06:37	00:06:41	you want to keep it around 2 cents above
00:06:39	00:06:43	your original beta within the general
00:06:41	00:06:46	testing campaign to 10 cents meaning if
00:06:43	00:06:48	your 3d printer had a bit of 40 cents
00:06:46	00:06:50	within the general testing campaign and
00:06:48	00:06:51	it was absolutely crushing it you might
00:06:50	00:06:55	want to bid on the new products ad group
00:06:51	00:06:57	campaign or the sac 42 cents up to 50
00:06:55	00:06:58	cents that is just the general price
00:06:57	00:07:01	point you want to be staying within for
00:06:58	00:07:03	the bidding in order to stay profitable
00:07:01	00:07:04	while getting good results and now does
00:07:03	00:07:06	this mean this is going to work all the
00:07:04	00:07:08	time of course not a lot of the times
00:07:06	00:07:10	your standalone campaigns product ad
00:07:08	00:07:12	group candidates might actually fail but
00:07:10	00:07:14	that is why we're giving it two tries
00:07:12	00:07:16	via these two different methods here is
00:07:14	00:07:18	a very important thing you do not want
00:07:16	00:07:20	to exclude that winning product from the
00:07:18	00:07:22	original campaign a lot of people
00:07:20	00:07:24	believe that because they want to scale
00:07:22	00:07:25	now it's time to exclude that product
00:07:24	00:07:28	from the original campaign so there is
00:07:25	00:07:29	no kind of competition with each other
00:07:28	00:07:31	and that is the worst thing you can do
00:07:29	00:07:33	simply because if the scaling methods
00:07:31	00:07:35	don't work now you have to go in and
00:07:33	00:07:37	restart that product within the general
00:07:35	00:07:39	testing campaign sometimes that restart
00:07:37	00:07:42	can actually fail because now it has
00:07:39	00:07:44	been shut off for 7 days 14 days the
00:07:42	00:07:46	data has kind of become stale and google
00:07:44	00:07:48	now has moved on to showing other
00:07:46	00:07:50	products from that campaign so that can
00:07:48	00:07:52	actually be a bad thing rather what you
00:07:50	00:07:54	want to do is change the priority from
00:07:52	00:07:58	medium or small whatever it is too high
00:07:54	00:07:59	for the pacs and the sac these two types
00:07:58	00:08:01	of campaigns always run on high priority
00:07:59	00:08:03	but that's definitely one thing you
00:08:01	00:08:04	should be doing and a lot of the results
00:08:03	00:08:06	i'm finding that are positive results
00:08:04	00:08:08	are from product ad group campaigns now
00:08:06	00:08:10	just to kind of recap let's look at
00:08:08	00:08:12	which campaigns are actually product ad
00:08:10	00:08:14	group campaign so the ones i'm checking
00:08:12	00:08:16	right now here are all product ad group
00:08:14	00:08:18	campaigns the rest are standalone
00:08:16	00:08:19	campaigns and so forth so right here as
00:08:18	00:08:22	you guys can see
00:08:19	00:08:24	overall i have selected nine some of the
00:08:22	00:08:26	top performing ones with eight row as
00:08:24	00:08:27	four row as three and then almost three
00:08:26	00:08:29	break even our product ad group
00:08:27	00:08:31	campaigns so this tells you that these
00:08:29	00:08:33	campaigns are actually working i'm just
00:08:31	00:08:35	looking at this month's worth of data
00:08:33	00:08:38	nothing else but definitely worth a try
00:08:35	00:08:39	in order to scale your store via google
00:08:38	00:08:41	ads even further let's now move on to
00:08:39	00:08:43	the second way of scaling which is of
00:08:41	00:08:46	course with single ad group campaigns my
00:08:43	00:08:47	second favorite way of scaling my first
00:08:46	00:08:50	favorite now is product ad groups it
00:08:47	00:08:51	just makes more sense to me but as you
00:08:50	00:08:53	guys already saw i do have a lot of
00:08:51	00:08:54	other campaigns which i'll just single
00:08:53	00:08:56	ad group campaigns because sometimes you
00:08:54	00:08:58	just have one product within a given
00:08:56	00:09:01	niche on your store so what do you do
00:08:58	00:09:02	with a single ad group campaign you only
00:09:01	00:09:05	want to have one product within this
00:09:02	00:09:07	kind of campaign again manual cpc plus
00:09:05	00:09:09	enhanced pc to begin if you have over
00:09:07	00:09:11	five to ten seals and by the way you
00:09:09	00:09:13	should only be trying to scale a product
00:09:11	00:09:15	if you have three to five sales or more
00:09:13	00:09:18	so this is why you can directly start
00:09:15	00:09:20	with manual cpc with enhanced cpc if
00:09:18	00:09:22	this fails again move on to part two
00:09:20	00:09:24	which is maximize clicks and the bidding
00:09:22	00:09:26	stays the same so increase that by 2
00:09:24	00:09:27	cents all the way up to 10 cents and now
00:09:26	00:09:29	if we go on to my google ass dashboard
00:09:27	00:09:32	to look at exactly which products are
00:09:29	00:09:34	sacs we can see that these are the
00:09:32	00:09:36	following products which are currently
00:09:34	00:09:38	standalone campaigns now this is kind of
00:09:36	00:09:41	the second way of scaling and as you
00:09:38	00:09:43	guys can see this is not as effective as
00:09:41	00:09:46	the first way of course i do have a few
00:09:43	00:09:48	winning campaigns right here 5.81 this
00:09:46	00:09:50	has been running quite well the second
00:09:48	00:09:53	one right here 5.69 the one i changed
00:09:50	00:09:56	into target row as this one 3.61 so the
00:09:53	00:09:58	results have been good but overall i
00:09:56	00:09:59	would still personally go after the
00:09:58	00:10:01	product ad groups campaign scaling
00:09:59	00:10:03	method because again it just makes more
00:10:01	00:10:05	sense to me instead of spending all of
00:10:03	00:10:07	your budget on one product why not just
00:10:05	00:10:09	add 10 products within the same niche
00:10:07	00:10:11	and go from there but this brings me to
00:10:09	00:10:12	the final way of really scaling which is
00:10:11	00:10:14	at least when it comes to the general
00:10:12	00:10:16	product is the general testing campaign
00:10:14	00:10:17	this is something i just recently
00:10:16	00:10:19	started doing and i'm going to be
00:10:17	00:10:20	showing you guys the results i have with
00:10:19	00:10:22	this method so far so if we go ahead and
00:10:20	00:10:24	go down just to find that general
00:10:22	00:10:26	testing campaign which i have running it
00:10:24	00:10:28	is this one right here so overall for
00:10:26	00:10:31	this month eighteen hundred dollars
00:10:28	00:10:33	spent and about 3.0 in roast now this
00:10:31	00:10:35	percentage right here is not fully up to
00:10:33	00:10:37	date because this month so far it's only
00:10:35	00:10:40	been 10 days google takes about 14 days
00:10:37	00:10:42	fully to really allocate the purchases
00:10:40	00:10:43	to the correct campaigns and all so
00:10:42	00:10:46	that's why it's only about three row as
00:10:43	00:10:49	not the best but this roast had become
00:10:46	00:10:51	very very low just a few days prior to
00:10:49	00:10:53	this simply because with maximized
00:10:51	00:10:54	clicks i was testing around different
00:10:53	00:10:56	bits and the bits may not have been
00:10:54	00:10:58	ideal for the kinds of products i had
00:10:56	00:11:00	within the general testing campaign so
00:10:58	00:11:02	what i decided to do instead of just
00:11:00	00:11:04	letting each day go with the low row as
00:11:02	00:11:07	percentage i decided to completely
00:11:04	00:11:09	revamp this campaign into target robots
00:11:07	00:11:11	and i was only able to do this because
00:11:09	00:11:13	this campaign right here has over six
00:11:11	00:11:15	figures worth of data if we change this
00:11:13	00:11:17	to all time we can see that this
00:11:15	00:11:21	campaign has spent 173 thousand dollars
00:11:17	00:11:23	to get back 722 000 absolutely insane
00:11:21	00:11:25	number right here but as i've already
00:11:23	00:11:27	said this campaign was not performing
00:11:25	00:11:29	the best the past few weeks hence why i
00:11:27	00:11:31	tried something completely different and
00:11:29	00:11:33	so far it has been performing much
00:11:31	00:11:35	better than the days prior to this one
00:11:33	00:11:36	so that is one thing you can do in order
00:11:35	00:11:39	to really scale your general testing
00:11:36	00:11:40	campaign just give google a lot of the
00:11:39	00:11:42	control over the bidding because
00:11:40	00:11:44	sometimes you may be completely wrong
00:11:42	00:11:46	when it comes to bidding especially if
00:11:44	00:11:47	you have products within different price
00:11:46	00:11:50	points if you have products all the way
00:11:47	00:11:52	from fifty dollars up to five thousand
00:11:50	00:11:53	this might be really ideal for you so i
00:11:52	00:11:55	definitely recommend giving it a try but
00:11:53	00:11:57	just know that this is a very big change
00:11:55	00:11:59	you want to give about 14 days for the
00:11:57	00:12:00	campaign to get back on track this
00:11:59	00:12:02	brings me to the next point on the list
00:12:00	00:12:03	which is bidding strategies without
00:12:02	00:12:05	really understanding the branding
00:12:03	00:12:08	strategies you don't want to go with one
00:12:05	00:12:09	or the other strategy for bidding so
00:12:08	00:12:11	let's cover the bidding strategies
00:12:09	00:12:13	really quick maximize clicks exactly
00:12:11	00:12:15	what is that when it comes to scaling
00:12:13	00:12:17	when it comes to scaling this is not the
00:12:15	00:12:19	best way to go but i still try it out
00:12:17	00:12:21	but it's not the best way to go because
00:12:19	00:12:24	this generally leads to lower quality
00:12:21	00:12:26	traffic why because with maximize clicks
00:12:24	00:12:29	it gives you the impression right from
00:12:26	00:12:31	the main maximize that means that google
00:12:29	00:12:33	is going to aim at getting you as many
00:12:31	00:12:36	people as possible onto your website as
00:12:33	00:12:38	many eyeballs as many clicks regardless
00:12:36	00:12:40	of whether it is really buying intent or
00:12:38	00:12:42	not now why does this really work with
00:12:40	00:12:43	general testing campaigns because with
00:12:42	00:12:46	general testing cameras you really
00:12:43	00:12:48	cannot set a beta per product with
00:12:46	00:12:50	manual cpc with maximize clicks you can
00:12:48	00:12:52	kind of put them through a funnel so the
00:12:50	00:12:53	funnel would be your general testing
00:12:52	00:12:56	campaign it goes then into your
00:12:53	00:12:57	retargeting funnel which is covered by
00:12:56	00:12:59	the general testing cabinet itself
00:12:57	00:13:01	because if you followed some of my other
00:12:59	00:13:03	videos or if you are in my google ads
00:13:01	00:13:05	mastery course you already know how to
00:13:03	00:13:07	do cold traffic targeting and warm and
00:13:05	00:13:08	hot traffic targeting with the same
00:13:07	00:13:10	general testing came in so it's kind of
00:13:08	00:13:13	like this funnel that gets created and
00:13:10	00:13:15	that is why maximize clicks are ideal
00:13:13	00:13:16	for general testing cabinets because you
00:13:15	00:13:18	want to be getting data as fast as
00:13:16	00:13:20	possible so that people can kind of go
00:13:18	00:13:23	inside the circle and go round and round
00:13:20	00:13:26	but next bidding strategy is manual cpc
00:13:23	00:13:28	without enhanced cpc this might lead to
00:13:26	00:13:30	lower amount of traffic overall but it
00:13:28	00:13:32	kind of just gives you the ability to
00:13:30	00:13:34	control your bids per product now i
00:13:32	00:13:36	personally don't really recommend this
00:13:34	00:13:39	or prefer this over the manual cpc plus
00:13:36	00:13:41	enhanced cpc because i just want to give
00:13:39	00:13:43	google a little bit more data to work
00:13:41	00:13:46	with a little bit more control to work
00:13:43	00:13:48	with on my campaigns because google is
00:13:46	00:13:50	way smarter than me simply because it is
00:13:48	00:13:52	an algorithm it is a machine it's very
00:13:50	00:13:55	hard to beat a machine or a computer so
00:13:52	00:13:57	with manual cpc and enhanced cpc the bit
00:13:55	00:13:59	is kind of depending on google's
00:13:57	00:14:00	algorithm or overall learning even
00:13:59	00:14:02	though you set a bit of 40 cents for
00:14:00	00:14:05	your product with manual cpc plus
00:14:02	00:14:07	enhanced it can go all the way up to 43
00:14:05	00:14:09	cents 45 cents sometimes even up to 50
00:14:07	00:14:11	cents if google thinks it's right and a
00:14:09	00:14:13	lot of the times google is right as you
00:14:11	00:14:15	guys saw with my results so this is one
00:14:13	00:14:17	method i recommend along with maximize
00:14:15	00:14:19	clicks of course you should always be
00:14:17	00:14:21	trying different things so also try
00:14:19	00:14:23	manual cpc without enhancing pc checked
00:14:21	00:14:26	but this for now brings me to the final
00:14:23	00:14:28	section of really running your campaigns
00:14:26	00:14:30	at scale exactly what should you be
00:14:28	00:14:31	looking out for how should you go about
00:14:30	00:14:33	troubleshooting there are three
00:14:31	00:14:35	different things you want to keep an eye
00:14:33	00:14:37	out for number one thing that you should
00:14:35	00:14:39	want to look into troubleshooting is
00:14:37	00:14:41	it's not spending the entire budget if
00:14:39	00:14:43	we go back to my campaigns right here
00:14:41	00:14:45	and scroll all the way down for example
00:14:43	00:14:47	this campaign right here this campaign
00:14:45	00:14:49	has a budget of fifty dollars a day it's
00:14:47	00:14:50	been running for quite some time now but
00:14:49	00:14:52	as you guys see it's only spent about
00:14:50	00:14:54	four dollars nowhere close to where i
00:14:52	00:14:56	wanted to be spending and it's been
00:14:54	00:14:57	running for again a few days so exactly
00:14:56	00:15:00	what should you be doing you want to be
00:14:57	00:15:02	increasing the beta by 5 cents to 10
00:15:00	00:15:05	cents every three to five days if that
00:15:02	00:15:07	campaign is profitable do not do this if
00:15:05	00:15:08	the campaign is unprofitable or losing
00:15:07	00:15:10	you money even if it's getting your
00:15:08	00:15:12	sales because that is just not the right
00:15:10	00:15:13	way to go about doing that so what i
00:15:12	00:15:15	personally would be doing is if we go
00:15:13	00:15:17	inside this campaign right here
00:15:15	00:15:19	we go into the settings section we can
00:15:17	00:15:21	see that the bit currently and this is
00:15:19	00:15:23	running on manual cpc with enhanced ebc
00:15:21	00:15:25	so we're going to go to product groups
00:15:23	00:15:26	we can see that the bid right now is 35
00:15:25	00:15:28	cents so what i would do is i would just
00:15:26	00:15:30	change this over to 40 cents just to
00:15:28	00:15:32	give this a little bit of a better range
00:15:30	00:15:34	to work with and hopefully within the
00:15:32	00:15:35	next two to three days while i'm
00:15:34	00:15:37	monitoring this i do see some
00:15:35	00:15:39	improvements in the overall cost because
00:15:37	00:15:40	there's really no point in running this
00:15:39	00:15:42	campaign if it's not going to spend the
00:15:40	00:15:44	entire budget it might as well scale via
00:15:42	00:15:46	the general testing camp and again
00:15:44	00:15:48	something i cover within my google as
00:15:46	00:15:50	mastery course but second thing you want
00:15:48	00:15:51	to look into troubleshooting is are
00:15:50	00:15:53	there sales or not because if there's
00:15:51	00:15:55	little to no sales while you're spending
00:15:53	00:15:58	the entire budget then that is a bad
00:15:55	00:15:59	thing and if it is a high bid meaning if
00:15:58	00:16:01	you're already bidding up to 10 cents
00:15:59	00:16:03	higher than what you should be bidding
00:16:01	00:16:05	or what the original bid is within the
00:16:03	00:16:07	general testing campaign you actually
00:16:05	00:16:10	want to lower that bid by five cents to
00:16:07	00:16:12	10 cents every three to five days so for
00:16:10	00:16:14	instance if we go right here and if we
00:16:12	00:16:17	look at these campaigns right here
00:16:14	00:16:19	so far this campaign has spent 42.99
00:16:17	00:16:21	but this camp the products within this
00:16:19	00:16:23	campaign are very high tiket so i would
00:16:21	00:16:25	let this run for a little bit longer and
00:16:23	00:16:28	not really do anything right here but if
00:16:25	00:16:30	let's say that i spent 150 or 500
00:16:28	00:16:33	without a sale then i would just
00:16:30	00:16:35	decrease this bid up to 35 cents or even
00:16:33	00:16:38	30 cents again kind of 5 to ten cent
00:16:35	00:16:40	range right there but if it is a very
00:16:38	00:16:42	low bid already so for instance if we go
00:16:40	00:16:44	back to one of my campaigns and this one
00:16:42	00:16:46	right here if we go inside to the
00:16:44	00:16:48	settings section and this campaign is on
00:16:46	00:16:50	maximize clicks we can see that the bit
00:16:48	00:16:52	is very very low so if the bid is very
00:16:50	00:16:55	low and the campaign is still spending
00:16:52	00:16:57	the entire budget but with no sales that
00:16:55	00:16:59	is actually when you want to do the
00:16:57	00:17:01	opposite you want to increase the beta
00:16:59	00:17:03	by 5 cents to 10 cents a lot of the
00:17:01	00:17:05	times google ads users don't realize
00:17:03	00:17:07	this but your campaign may actually be
00:17:05	00:17:09	suffering because the bid is not high
00:17:07	00:17:11	enough so you don't want to really have
00:17:09	00:17:13	that happening with your campaign and if
00:17:11	00:17:14	you already know it's a very low bid
00:17:13	00:17:16	maybe you decrease the bid from the
00:17:14	00:17:17	original test campaign and sort of
00:17:16	00:17:20	increase it just increase it by five to
00:17:17	00:17:22	ten cents monitor for three to five days
00:17:20	00:17:23	if it doesn't improve try again by
00:17:22	00:17:25	increasing if it still doesn't improve
00:17:23	00:17:27	just shut off that campaign and do step
00:17:25	00:17:29	number two which is maximize collects
00:17:27	00:17:30	but third thing you want to look into
00:17:29	00:17:32	troubleshooting is sales but with low
00:17:30	00:17:34	roast you're getting sales for that
00:17:32	00:17:36	product you're happy about that but
00:17:34	00:17:38	you're not satisfied with the return on
00:17:36	00:17:39	ad spend what should you do you want to
00:17:38	00:17:41	lower the beta by five cents to ten
00:17:39	00:17:43	cents that is the easiest way to go
00:17:41	00:17:45	about kind of trying to make that
00:17:43	00:17:47	campaign into a profitable campaign so
00:17:45	00:17:49	just lower by five to cents to ten cents
00:17:47	00:17:51	i recommend five cent decrements or five
00:17:49	00:17:53	cent increments don't be too crazy when
00:17:51	00:17:55	it comes to increasing or decreasing but
00:17:53	00:17:57	that is generally it for scaling your
00:17:55	00:17:59	google shopping ads candidates now as i
00:17:57	00:18:02	mentioned earlier i have started a
00:17:59	00:18:04	google ads marketing agency called yoru
00:18:02	00:18:06	marketing where i personally go in and
00:18:04	00:18:09	control your ads for you so if you find
00:18:06	00:18:11	yourself doing 50 000 or more in monthly
00:18:09	00:18:13	sales and if you're a shopify store
00:18:11	00:18:15	e-commerce brand whatever it may be just
00:18:13	00:18:17	send me a message on instagram dedicated
00:18:15	00:18:18	young to find out more or you can go
00:18:17	00:18:20	directly on my website at
00:18:18	00:18:22	gurumarketing.com
00:18:20	00:18:24	and schedule a call there to speak
00:18:22	00:18:26	directly with me the call is free and
00:18:24	00:18:28	you will also get a free action plan and
00:18:26	00:18:29	strategy session for your ads account
00:18:28	00:18:31	because i'll personally look at your ad
00:18:29	00:18:33	account for you but if you found any
00:18:31	00:18:35	type of value in this video smash the
00:18:33	00:18:38	like button and smash that subscribe
00:18:35	00:18:38	button and i'll see you guys next time

Congratulation! You have finally finished reading How To SCALE Google Shopping Ads Fast | Shopify Ecommerce Strategy and l believe you have enough understanding How To SCALE Google Shopping Ads Fast | Shopify Ecommerce Strategy.

Come on and read the rest of the article!