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How To SCALE To Multiple Countries With Google ADs | Shopify Tutorial

Published on: December 6 2022 by Shri Kanase

Are you an e-commerce entrepreneur looking to expand your business to multiple countries? Do you want to know how to reach a global audience using Google Ads and Shopify? Look no further, because in this tutorial, we'll guide you through the steps to scale your business internationally.

Step 1: Conduct Market Research

- Research your target countries to understand their consumer behavior and market trends

- Analyze your competitors in the target markets

- Identify the best channels to reach your target audience

Step 2: Set Up Google Ads

- Create a Google Ads account

- Choose the target countries and languages

- Develop a keyword strategy

- Write compelling ad copy

- Set a budget and bidding strategy

Step 3: Set Up Shopify

- Create a new Shopify store for each country

- Customize the store to reflect the local language and culture

- Offer localized payment and shipping options

- Integrate the store with Google Ads to track performance

Step 4: Launch and Monitor

- Launch your campaigns

- Monitor the performance of your ads and website

- Optimize your campaigns based on the data

- Adjust your strategy as needed

Scaling your business to multiple countries can be a daunting task, but by following these steps, you can successfully reach a global audience using Google Ads and Shopify. With the right research, strategy, and optimization, your business can thrive in new markets. So, are you ready to take your e-commerce business to the next level? Give it a try and see the results for yourself!

How To SCALE To Multiple Countries With Google ADs | Shopify Tutorial

In this article, we will be discussing the importance of scaling your Google Shopping ads to different countries. We will also be sharing some actual results from our own Google Ads dashboard, as well as the step-by-step process to get approved to sell to these different countries.

- Mentioned that Google Shopping ads are mostly for the US audience, but can be powerful for other countries

- People all over the world use Google, and demand for shopping via Google Shopping ads has increased

- Will go over why it's important to scale with different countries and show actual results

Traffic from different countries:

- Used to say 90-95% of shopping traffic comes from the US, but more countries are getting involved

- List of countries accepting Google Shopping ads is extensive

- Showed results from US and Canada campaigns for winning product

- CTR for Canada campaign was much higher, but impressions were lower

- Lower competition in other countries can lead to higher CTR and ROI

How to scale to different countries:

- Use Google feed app to submit product feed to additional countries

- Only submit to one country at a time

- Cost is around 40 cents to 90 cents per country

- Step two involves setting specific shipping options in your Merchant Center account for the country you want to target

- Scaling your Google Shopping ads to different countries can lead to higher ROI and more opportunities to dominate searches with similar products

- Important to check that your Aliexpress supplier can ship to the country you want to target

- Follow the step-by-step process to get approved and set up shipping options for the country you want to target.

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