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How to Setup a Facebook Shop to Sell on Marketplace [Full Tutorial]

Published on: December 1 2022 by Bryan Guerra

How to Setup a Facebook Shop to Sell on Marketplace [Full Tutorial]

How to Setup a Facebook Shop to Sell on Marketplace [Full Tutorial]

all right so in this tutorial i'm going
to walk you through how to actually set
up a facebook page set up a facebook
shop obviously and apply so that you can
connect that shop in the marketplace
okay i'm going to walk you through the
entire process now keep in mind it's
been a while since i've signed up for a
business manager like we're going to
tok about here it's been a while since
i've created an actual facebook page
right and it's been a while since i've
applied for a shop at least three months
or so right
so i'm piecing this together obviously i
remember the steps and i kind of did
like a brush up before this tutorial the
only reason i'm creating this tutorial
um is because it's heavily requested and
i want to show you how to create a shop
in case you don't know so first things
first regardless of what your next step
is you need to set up a business manager
account right so you want to go to
business.facebook.com and this is
typically what people use to run
advertising but you're obviously going
to run your facebook shop within
commerce manager which is just a tab
within business manager right so you're
going to go to business.facebook.com and
then obviously sign up for a business
manager account right
now once you sign up for a business
manager account you're going to want to
create a page now you can create a page
in two different ways you can create a
page from your personal facebook profile
right and then you want to go down to
the left tab what you can't see right
here but like the left tab and it says
pages at some point and from there once
you click pages you can create a page
that's probably the easiest way to do it
and then obviously it'll take you to a
screen that looks like this you type in
the name of your page obviously you
categorize it maybe a short description
about what it is or what the brand is or
whatever and then you create the page
it's really that simple once you're in
the page you just want to make sure that
like you have a decent looking cover
photo and you have a brand image
obviously that's like your profile image
no you don't have to put too much effort
into that especially when starting
because it's not going to matter all
that much although you definitely want
to have a background image like a cover
image for your page you definitely want
to
obviously have a profile image and you
want a generic kind of broad name here
because if you have a specific name it's
going to be weird because you're not
sure specifically what you're going to
be drop shipping or what you're going to
be selling on facebook marketplace or
within your facebook shop right you're
gonna be selling a number of different
things and so that's why i always
recommend like a broad name and that
could be like i don't know like one two
three
customs right like that's a terrible
name but like that's brought right as
opposed to like
the furniture store or like you know
something like you get what i'm trying
to say right you don't you want to avoid
being super specific because you're not
always going to sell within the same
niche and the same type of product
you're going to be selling a bunch of
different things and so you want to keep
the name broad all right
once you set this up then obviously you
can connect it within business manager
now if you're within business manager
and i set up a random one here just to
kind of show you like a different tab
down in my business manager so once
you're in business manager whatever your
actual name and profile that you set up
is you're going to want to go into that
it's very very easy to do and then
you'll see the tab here and i'm
literally on the home screen under the
random one that i just created and
you're going to see like you can create
a new page or an or add to an existing
page by going to settings here right so
what you want to do is you want to go to
business settings so i right clicked and
opened that already you don't have to
right click just open business settings
obviously make sure you're under that
specific account i have multiple
accounts that i run you're probably only
going to have one or if you have a new
one that you're creating obviously
that's the one that you're going to want
to put your shop under or whatever then
make sure that that one's selected right
now once you're in business settings
you'll see here again i'm in the same
thing and right here it says all the
facebook pages that you've added to
business manager will be listed here and
then you want to drop down and click
that actual page so that you can then
connect that page uh to a facebook shop
right so
we're gonna add a page right here
we are going to add the page that you
either created uh via your personal
profile right here or you can just
create a new page right here okay if you
haven't already done that so if you
haven't gone into like personal and set
the page up already which i think is a
little bit easier because then it's
really easy to kind of you know do your
your pro profile photo your cover photo
and kind of mix and match maybe add like
a slight description there um those
things are all easy to get done but if
you don't do them then obviously you can
do it in this step right here by going
to business settings and then creating a
page right i always choose like brand or
product it doesn't really matter and
then obviously you're going to create a
random page name so i'm going to type
one in randomly here so i came up with a
random name that's kind of broad it's
not the best name ever but obviously it
took me like you know a minute to come
up with um wanted to keep it broad
didn't want to go too specific you can
come up with a better name than this
obviously and then you just want to pick
a category so you can go like
where's the one about retail
you go home decor you could go it really
doesn't matter you could go brand here
it doesn't matter you just want to kind
of categorize it the best that you can
right then you create the page now that
you've gone ahead and created the random
page you'll see that once you start it
here you can see start selling from your
page in just a few steps and if you get
started this is how you can set up your
shop so click get started
and then it'll walk you through how to
actually go ahead and set the shop up
all right so you just walk through the
the actual steps here okay so next
check out on another website which
there's there's a bunch of different
ways to approach this some people hook
in like a shopify store some people hook
in a woocommerce store um and then they
try to integrate software with their
store and connect back into facebook
that is something i'm testing and
playing around with but is not something
that i recommend doing just yet the best
way to do it is the way that i'm going
to show you in this actual you know
tutorial and then in this actual uh
section here and that's just just do it
manually i'm going to show you software
that's going to take a lot of the work
out for you but it's the best way to
approach it right now because all the
other stuff is just speculation and it's
not fully tested yet whereas the manual
way that i'm going to show you where you
can kind of semi-automated if you decide
to hire or if you you know use the
software that i recommend that i'm gonna
show you in these tutorials here
with shop is the best bang for your buck
because it's proven and it works the
best okay so i'm gonna say check out
with facebook that's the best way to go
right here and always i have found that
like i don't know if it's just a glitch
on my business manager specifically but
when i turn shot pay on i always run
into issues applying and i've applied
for about four shops already so i it's
every single time now you might not run
into that issue so if you want to have
this checked you can this just enables
shop pay also at checkout which gives
you more customers potentially but again
i always run into the same weird issues
when i select shop pay and i don't run
into those issues when i don't okay and
my the original shop that i actually
created that i'm only selling on
currently i have other ones as backups
that i'm kind of playing and testing
around with but the main one that i sell
on currently does not have shop pay
enabled and sells perfectly fine with
high obviously with you know high
revenue and good profit margins okay so
this is not needed and i'm going to
recommend that you turn it off but if
you want to try to apply with it on
ahead of time then that's fine too if it
doesn't work then come back obviously
and turn it off okay
now i'm going to click next
now what's the business email that you
obviously want you know
registered for your actual accounts and
really what what's going to come here is
it's going to come
you know customer emails or any disputes
that might arise or customer questions
that might come they're going to be
emailed here as well as all your older
notifications are going to be emailed
here so make sure that this is a working
email that you check frequently this is
important and it's going to notify you
when you have a new order when you have
a new dispute potentially when you have
a new refund request when you have a new
you know you know question from a
customer all of those things are going
to go to this email so this is important
and then click next
now you want to name your catalog i
always just name it like like something
similar to what i named my brand so i
think the brand i honestly don't even oh
three-way customs right there so
three-way i would just say like
three-way shop right or like three-way
customs
apparel or three-way customs you know
stop what doesn't really matter so i'm
gonna say like three-way shop it's gonna
be the name of the catalog and then you
just agree to the
manage the commerce i can't tok you
agree to the catalog manager terms and
obviously the facebook advertising
policies i'm not going to cover
advertising to your listings i don't
think that that's necessary i have
extensive experience running ads
obviously to like ecom not to e-commerce
products a little bit in the past but
mainly to information products and i
know
just how hard it is to be profitable so
i'm not saying you can't boost your
items and be profitable you can but it's
very very difficult to do so and chances
are you're going to be wasting a lot
more money and losing money boosting
your products and so i don't recommend
it trust me i have experience with it
okay i'm not saying it can't work i'm
just saying you're you're throwing more
complexity into the issue and into the
problem where you don't it's not needed
right you can make great money just
going after organic traffic and it takes
a lot of the complexity out of it and
it's going to take a lot of your
expenses out of it when you're already
spending a lot of money on products as
it is okay now we're going to click next
and then you're just going to start
editing these things right you need to
edit your checkout menu you need to edit
your checkout method you need to edit
your business name and input the
business name that you actually have so
this is going to be where you're going
to put in your sole proprietorship if
you're just a sole proprietor and it's
just you if you're just doing it as a
personal person obviously same thing or
if you actually have a business with an
ein that you're going to put in there
that's what you're going to go ahead and
do there right checkout method i'm going
to walk you through the business email's
already done pretty much and then the
catalog is pretty much um you know
already done as well right so i'm going
to keep this right here because i've
already input these things here um but
your business name again you're just
literally going in you're putting in you
know if you're going if i was doing it
again as a sole proprietor as just me i
would say like okay brian guerra i would
then put in my social security number
and i'd put in my address and then i
would come back and then obviously
submit my shop for review if i was doing
this under my business name i would put
my business name in there i would put my
ein for my business in there i'd put the
address of my business in there and then
again i would come back and submit my
shop for review now checkout methods are
pretty self-explanatory we already
covered that you want to check out
facebook i always turn shot pay off and
then i go next um and then you know once
all this is pretty much done and you've
done all this
and all this stuff looks good then you
just want to check this off and you want
to submit your shop for review okay it's
really that simple that's how you apply
for it now once you are accepted to uh
facebook shops uh if you're not accepted
just reapply i've heard you know
sometimes it can take a coup a couple
weeks to be accepted or for them to
actually you know uh go through the
review process one if you don't get
obviously accepted then just keep
reapplying it it happens from time to
time sometimes there might just be
something that flags like in their
algorithm where they say like okay uh
you know something looks fishy here or
like you don't like the name of your
page or whatever it might be so just
keep applying i've had students that
apply multiple times and finally get
accepted on like the third or the fourth
time it seems to be luck of the draw
that happened with one of my stores
where i had to apply a couple times uh
but all the other ones i only had to
apply once okay
also once you do get accepted with your
shop they're going to want to verify
your documents so make sure okay make
sure you're listening to this make sure
that if you apply as a business with an
ein you have information that backs up
that business and an address for that
business uh and all your information is
similar to what you put in when you
applied right because if they go through
their if you get get your shop accepted
but then you don't have verification
proving that that your business actually
is located where you said it was located
and under the name that it's under then
your shop is accepted but your payments
will never be accepted on that account
and so you're never going to have a shop
anyway okay so that is important make
sure that that's you know that's crucial
make sure that when you're applying if
you don't have a business and you don't
have proof that your business is at the
address uh you know whether that's a you
know an electric electric well an
electricity bill uh a bank account that
shows your business address um you know
proof that you've paid like a credit
card for your business and the address
of the of the actual bit like whatever
it is there's a bunch of different uh
like a tax document that shows the
address of your business right if you
don't have proof that your business is
at that location under that name do not
apply for it okay because then you won't
get accepted even if your shop is
accepted when you get verified after
that they're never gonna you know go
through your payments and accept you
okay so
make sure that when you apply if whether
it's personal or if it's a business that
all your information can be verified and
you're actually going with the correct
information okay
and then you're pretty much good to go
and that's how you apply for a shop so
now that you've gone ahead and actually
set it up what you'll see here is you
still need to set up the shipping and
returns here and the payouts okay so
this is exactly what i just said you'll
see here here's the step that we're at
like we're completing a standard review
of your commerce account so they're
basically reviewing the commerce account
we still need to set up the shipping and
returns and then we still need to set up
our payouts okay
now
when you come into setting the shipping
and returns up it's pretty
self-explanatory so if you just come to
next you just need to add standard
shipping that's what i always do you can
you can charge for x but i did shipping
you can charge for rush shipping if you
want that's a way to make a markup and
extra money because the shipping isn't
really necessarily going to change much
especially if you're using like a fast
you know supplier like walmart or amazon
or something like that although i always
just charge standard shipping and i i
just feel like it's easier right you
want to take as much complexity out of
it and as many choices out of it as you
as you possibly can so that way when
you're going through and processing
orders you don't have to check to see if
there's a change there in the shipping
and make sure it that way right
everything's going to be standard
everything is going to be the same
that's the way that i recommend it you
don't have to take that recommendation
but uh that's what i would suggest okay
now the next thing is the standard
shipping so if you come here and you
click add i always just go two days
minimum seven days maximum you can't go
more than seven days they won't let you
um and obviously if you're going with
something as little as prime it could be
even one day so you could go one day
although i like to give myself a little
bit of a buffer zone so usually i'll go
like two to seven or three to seven it's
just typical on how i set it up right
now on the very first shot that i opened
i always charged for shipping and didn't
really run into any issues and this was
always five dollars for standard
shipping one of the things that i
notiked as i started to you know upload
more and more and more products to that
shop and start making more and more
sales was that one of the things in the
insights tab that facebook gives you is
your percentage of one of the metrics
that they that goes red immediately for
that shop which is a bad thing obviously
uh is your the percentage of your
listings that offer free shipping now
that if that's red then clearly they're
giving you a bump and a boost for
offering free shipping clearly they're
you know potentially trying to move away
from charging for shipping now that's
probably because they're competing with
amazon primes and places like that where
customers are pretty much you know exp
like have the expectation of the fact
that shipping is going to be free in a
lot of ways and so if they're pushing
you to offer free shipping i would
recommend it moving forward again my
first shop that i sell on for the
majority of charges five dollars for
standard shipping um because that lets
me obviously make more money and the the
way that i can charge and make the items
look look cheaper but then i charge five
dollars for shipping which like when
somebody's about to check out and i i
was of the the mindset and i do the same
thing on personal uh facebook as well
like five dollars isn't really that much
of a markups like if somebody really
wants the item they're willing to pay
five dollars for shipping not a big deal
but again since it looks like they're
trying to push free shipping i would
assume that they're giving you a bump in
rank or a benefit of some kind for
offering free shipping and so that's
what i'd recommend moving forward okay
so then we're going to save that as free
and now you're offering free standard uh
day is free standard uh three to seven
day shipping or two to seven day
shipping or whatever you wanted to do
right now next with the return policy
that pops up you always need to accept
returns up to 30 uh days and again that
same email that you put in before should
be there and then you can click next and
then submit it okay and now you'll see
that you've created your shop and
obviously applied you've set up shipping
and returns and that's in review and now
you can set up your payouts which is
exactly what i was covering before right
so this is the crucial part because when
you're going through your payouts you
need to make sure
that
your business uh you know or your
personal name and the addresses and
everything that you put in can be
verified with the document because they
will check as soon as you get uh
accepted and they won't release any of
your payments or funds to you until you
go through that approval process okay so
i'm going to walk you through this and
kind of show you how it works so next
this this is your business address
obviously so once you're you when you
come back into the business category
which is the next thing you can decide
here whether you're doing personal which
is just yourself as like a sole
proprietor
or if you're going with your business if
you're going with your business then
your business address comes in here so
i'm just gonna put like a random address
in there obviously just as like a test
or it might just let me go through okay
it's gonna let me go through um so you
wanna put either your business address
in here or your personal address
depending on which one it's you know
obviously you're going to be applying
for so with business category this is
where you're going to suggest or this is
going where you're going to basically
pick what you you know your category is
i think there's one that's like okay
miscellaneous and specialty retail shops
so then we're going to click next
now your business obviously where it's
registered or if this is you
specifically where you obviously live
and then your state tax registration
number so basically what your state tax
registration number is is what you're
going to need
the way that you can get a state tax
registration number is the same way that
you can obviously go ahead and apply to
get like a wholesale permit or a
reseller's license so right below this
video i'm gonna actually drop the uh a
video that i did a while back on how to
get a reseller's permit or how to get a
wholesale license it's very very simple
you i don't want to kind of touch on it
too too much in this video because i
break it down in like five minutes in
that video so if you do not have this
yet then you need to go ahead and
obviously apply for that using either
your business or your personal name and
then apply for a state tax registration
number it's very very easy okay so
you're going to need your ein
if you don't already have a business ein
uh and you can get an ein under your you
know if you're just you you can get an
ein under your name if you have a
business you should already have an ein
again check the video below after this
if you are stuck on this actual step
and then once you get an ein for you
specifically or for your business which
you should already have if you have a
business then you can go apply at your
state website for your state tax
registration number and basically that
will let you buy things uh you know from
wholesale companies or you know even
input that into amazon or walmart or any
of those retailers or any wholesale
companies in the future that you decide
to make your suppliers so you can avoid
paying sales tax right it's a great way
to kind of increase your profit margins
over the long term but also is something
that you need to apply right here uh
when you're actually applying for a shop
okay
so i'm gonna skip this obviously i put
my state uh registration number in here
it's not your ein and it is not your
social security number you need to apply
for this so if you're stuck here pause
this video watch the video below and
then come back to this right now okay
now we're going to move on
this again your representative is either
going to be a business or you so if
you're just yourself as an individual or
sole proprietorship then you're going to
click individual or sole proprietorship
put your name in here all your other
information then move on and then put
your individual bank account in next
right now for business type if you're a
business if you're a partnership which
the majority of you obviously won't
you're not going to be in non-profit so
the majority of you are either going to
be a pass-through sole proprietorship or
you're going to be a corporation that's
either an s corp um or maybe there's a
lot of different ways you can do it but
the majority of you are probably going
to be a sole proprietorship some of you
might be in s corp so pick the whichever
one fits you best then obviously once
you put that in it's going to tell you
for your business name your business ein
obviously
if you're not going with the individual
or sole proprietor if you are going with
one of these you won't have to put in a
business name or any an ein
uh and then your representative
information obviously your date of birth
if that's you which i'm assuming it
would be and then moving on to your bank
account now this is going to be the bank
account that you want payments
transferred to okay so the reason that
this is on file is so that they can
obviously pay you and also deduct things
from that bank account or from it won't
they'll never really deduct things from
your bank account it'll just you know
like amazon or ebay deduct from your
actual account balance so that's if
somebody files a charge back or if you
issue a refund and stuff like that um so
i've i'd literally have never had
facebook deduct anything from my bank
account it always just deducts from my
account balance and then they pay me a
little bit less in my next payment right
so this is put simply like where they're
going to pay you to right so if you're
an individual you put in your individual
bank account right if you're a business
then you put in your business bank
account and then you can click finish
and that's how you move on there so
that's the next step essentially of
creating your shipping and returns
policy as well as setting your payments
up