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How To START Dropshipping With Little Or NO MONEY In 2019 (AND Make Sales!)

Published on: November 27 2022 by Peter Pru - Ecommerce Empire Builders

How To START Dropshipping With Little Or NO MONEY In 2019 (AND Make Sales!)

How To START Dropshipping With Little Or NO MONEY In 2019 (AND Make Sales!)

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00:00:00 00:00:03 today we're gonna be toking about how
00:00:01 00:00:05 you can start your very own drop
00:00:03 00:00:07 shipping business if you have little
00:00:05 00:00:13 money to invest or if you're starting
00:00:07 00:00:14 from zero just getting started drop
00:00:13 00:00:15 shipping and you're starting from zero
00:00:14 00:00:17 or you don't have a lot of money to
00:00:15 00:00:19 invest in your new online business
00:00:17 00:00:22 there are really three core things that
00:00:19 00:00:24 go into starting and operating a
00:00:22 00:00:26 successful drop shipping business now
00:00:24 00:00:27 the first thing is coming down to what
00:00:26 00:00:29 your niche is what are the products are
00:00:27 00:00:32 gonna be selling in that specific niche
00:00:29 00:00:33 then how are you going to be selling it
00:00:32 00:00:36 are you gonna be selling it on a Shopify
00:00:33 00:00:38 store a sales funnel Amazon FBA wherever
00:00:36 00:00:39 you're gonna be selling that thing I
00:00:38 00:00:41 personally recommend using sales funnels
00:00:39 00:00:42 because they're much more profitable and
00:00:41 00:00:44 they're much more easier to get set up
00:00:42 00:00:47 and then the third thing that you're
00:00:44 00:00:49 gonna need is traffic right how do we
00:00:47 00:00:52 actually start sending traffic to this
00:00:49 00:00:54 store now so it makes us sales so it
00:00:52 00:00:56 generates revenues and creates customers
00:00:54 00:00:58 so the first step is choosing out your
00:00:56 00:01:00 niche now this is probably going to be
00:00:58 00:01:03 the most difficult thing for most of you
00:01:00 00:01:05 to decide on because your niche to me is
00:01:03 00:01:08 something long-term it is not a
00:01:05 00:01:09 short-term thing a lot of people come in
00:01:08 00:01:12 they pick a niche they try to make a few
00:01:09 00:01:13 sales in it and then they're gone guys
00:01:12 00:01:15 if you want to build a long-term
00:01:13 00:01:17 business that has lifelong customers
00:01:15 00:01:18 that can allow you to quit your job and
00:01:17 00:01:20 create a full-time income online for
00:01:18 00:01:22 yourself you need to pick a niche that
00:01:20 00:01:24 you're gonna stik with for the long
00:01:22 00:01:27 term now again this is going to be the
00:01:24 00:01:28 hardest part for you guys I've mapped
00:01:27 00:01:30 out a few niches right here to give you
00:01:28 00:01:32 guys some inspiration we can kind of
00:01:30 00:01:34 tok through some of them to kind of
00:01:32 00:01:35 understand and give you guys inspiration
00:01:34 00:01:37 in your own life to be like ok well
00:01:35 00:01:38 maybe I want to start a business in this
00:01:37 00:01:40 I could tell you guys for me I've been
00:01:38 00:01:43 in online marketing for 10 years now
00:01:40 00:01:46 I've sold just about everything under
00:01:43 00:01:47 the Sun I have sold on Amazon FBA tons
00:01:46 00:01:48 of different products I've sold on my
00:01:47 00:01:50 Shopify search tons of different
00:01:48 00:01:52 products never was able to really be
00:01:50 00:01:53 profitable in any of those business
00:01:52 00:01:55 models and not until using sales funnels
00:01:53 00:01:58 and putting in a business that actually
00:01:55 00:01:59 care about which was fishing was I able
00:01:58 00:02:01 to finally create enough money to quit
00:01:59 00:02:02 my job and all those other things that
00:02:01 00:02:04 come along with running your own
00:02:02 00:02:07 business ok now if for some inspiration
00:02:04 00:02:10 guys here a few niches that I think are
00:02:07 00:02:11 pretty good that I would get into if you
00:02:10 00:02:13 are already interested in brewing beer
00:02:11 00:02:16 craft beer scene is very big
00:02:13 00:02:19 right now wine baking reading
00:02:16 00:02:21 accessories like bookmarks different
00:02:19 00:02:22 kinds of notebooks and stuff that people
00:02:21 00:02:24 that like reading do like to take knows
00:02:22 00:02:26 pens stuff like that
00:02:24 00:02:29 writing same thing sewing photography
00:02:26 00:02:31 geocaching which is awesome pickling and
00:02:29 00:02:34 canning gardening barbecuing cooking
00:02:31 00:02:36 crocheting fishing meditation magic
00:02:34 00:02:38 pottery yoga scrapbooking and candle
00:02:36 00:02:40 making those are just a few guys I
00:02:38 00:02:42 always love to go niche I do not do
00:02:40 00:02:44 general source I don't recommend you
00:02:42 00:02:46 guys do general stores either they're
00:02:44 00:02:48 extremely hard to be profitable since
00:02:46 00:02:50 you're competing against Amazon or
00:02:48 00:02:52 Walmart or yeah you have a ton of
00:02:50 00:02:54 competitors on it that are just selling
00:02:52 00:02:56 general stuff and really when you do a
00:02:54 00:02:58 general store you're racing to the
00:02:56 00:03:00 bottom and I'm not in a game to not make
00:02:58 00:03:01 a lot of money guys I hope you are not
00:03:00 00:03:03 in that game either what should make as
00:03:01 00:03:06 much money as as you humanly possibly
00:03:03 00:03:08 can in your businesses and the way to do
00:03:06 00:03:11 that is to pick a niche and become the
00:03:08 00:03:12 go-to Authority in that specific niche I
00:03:11 00:03:15 always love going after things that I'm
00:03:12 00:03:16 already interested in preferably you
00:03:15 00:03:18 don't necessarily have to be but I
00:03:16 00:03:20 recommend you do it because it'll make
00:03:18 00:03:22 building your business a lot more fun
00:03:20 00:03:24 guys now to find products and all these
00:03:22 00:03:26 I always recommend you can use the drop
00:03:24 00:03:30 shipping model where you go to
00:03:26 00:03:31 Aliexpress or Alibaba a new source and
00:03:30 00:03:35 ship products directly from the supplier
00:03:31 00:03:37 to the your end customer it's just a
00:03:35 00:03:39 starting point Aliexpress is just a
00:03:37 00:03:42 starting point until you can build up
00:03:39 00:03:44 enough capital and cash flow to brandon
00:03:42 00:03:45 source your own products just like i'm
00:03:44 00:03:47 gonna be doing with my supplement
00:03:45 00:03:49 business and i recommend you guys do the
00:03:47 00:03:51 same i prefer that you guys start with
00:03:49 00:03:53 the drop shipping model because it's low
00:03:51 00:03:55 risk low cost and you don't have to
00:03:53 00:03:57 invest a ton of money for example when I
00:03:55 00:03:59 was doing Amazon FBA guys when I got
00:03:57 00:04:01 started I invested up close to ten
00:03:59 00:04:02 thousand dollars into that business and
00:04:01 00:04:04 then in the blink of an eye that
00:04:02 00:04:06 business failed overnight I had no
00:04:04 00:04:08 customers I had $40,000 and wasted
00:04:06 00:04:09 inventory and I don't want the same
00:04:08 00:04:12 thing to happen to you start a business
00:04:09 00:04:13 that you are in full control of right
00:04:12 00:04:15 out of the gate okay and that's why I
00:04:13 00:04:17 recommend you guys using these sales
00:04:15 00:04:18 funnels which are designed to do so as
00:04:17 00:04:19 we're going to be getting into here
00:04:18 00:04:21 shortly now once you pick your niche
00:04:19 00:04:24 finding the products is fairly
00:04:21 00:04:26 straightforward we are solving problems
00:04:24 00:04:27 for people always remember that guys
00:04:26 00:04:29 whenever you're do
00:04:27 00:04:31 anything in your business as you immerse
00:04:29 00:04:33 yourself in your niche whatever you
00:04:31 00:04:35 choose right be Facebook groups YouTube
00:04:33 00:04:36 channels influencers as you immerse
00:04:35 00:04:38 yourself you're gonna see people have
00:04:36 00:04:40 problems okay you're gonna start seeing
00:04:38 00:04:42 conversations copy gonna see issues that
00:04:40 00:04:44 these people are constantly having your
00:04:42 00:04:47 product is the solution to those
00:04:44 00:04:49 problems okay that's how the game is won
00:04:47 00:04:52 not going and spying on your competitors
00:04:49 00:04:55 profitable products right no you go and
00:04:52 00:04:57 craft solutions craft offers around your
00:04:55 00:04:59 product okay and once you have your
00:04:57 00:05:00 product picked out and you're ready to
00:04:59 00:05:01 go I recommend you sell it through a
00:05:00 00:05:05 sales funnel now I'm going to show you
00:05:01 00:05:07 guys an example funnel here and why we
00:05:05 00:05:09 use these sales funnels to build our
00:05:07 00:05:11 businesses on top of right so here we
00:05:09 00:05:12 use click funnels to build out our sales
00:05:11 00:05:14 funnels it's the easiest platform to get
00:05:12 00:05:15 started on there'll be some templates
00:05:14 00:05:17 down below as well as additional
00:05:15 00:05:19 training on how to set up these sales
00:05:17 00:05:20 funnels for your business it'll be
00:05:19 00:05:22 called the sales funnel masterclass down
00:05:20 00:05:23 descriptions video as well as some
00:05:22 00:05:25 templates for you to download so you can
00:05:23 00:05:27 kind of you know have a starting point
00:05:25 00:05:29 you simply download the funnel into your
00:05:27 00:05:31 account and you can plug-and-play your
00:05:29 00:05:33 products into it now once you have your
00:05:31 00:05:34 product now let me give you guys an
00:05:33 00:05:35 example look what's the solution what's
00:05:34 00:05:37 the product right because we don't want
00:05:35 00:05:39 to just sell products because when your
00:05:37 00:05:41 product you're a commodity and when
00:05:39 00:05:42 you're commodity you race your your it's
00:05:41 00:05:44 a race to the bottom on price and again
00:05:42 00:05:45 I want you to make as much money as you
00:05:44 00:05:47 humanly possibly can in your business
00:05:45 00:05:49 okay so you can see your clickfunnels
00:05:47 00:05:51 dashboard here are all the steps to a
00:05:49 00:05:53 funnel you can see what this is six
00:05:51 00:05:55 pages that's it the whole business is
00:05:53 00:05:57 six pages and this book this company
00:05:55 00:05:59 here is making millions upon millions of
00:05:57 00:06:01 dollars every single month off of this
00:05:59 00:06:03 funnel and I encourage you guys to model
00:06:01 00:06:06 these kind of things they're very simple
00:06:03 00:06:08 one product drop shipping stores now
00:06:06 00:06:10 let's let's click onto a preview of this
00:06:08 00:06:13 so you guys can see right these funnels
00:06:10 00:06:15 they're designed in a way to create you
00:06:13 00:06:16 as much money as as possible for the
00:06:15 00:06:18 business to get as much money as
00:06:16 00:06:20 possible and at the same time give your
00:06:18 00:06:22 customers the best possible experience
00:06:20 00:06:24 okay so you can see here when you're
00:06:22 00:06:25 driving traffic I'll get into the
00:06:24 00:06:27 traffic in a little bit here shortly as
00:06:25 00:06:29 you're driving traffic you're not
00:06:27 00:06:30 driving them to a Shopify store it's a
00:06:29 00:06:32 waste right there's too much confusion
00:06:30 00:06:34 going on in a Shopify store right we
00:06:32 00:06:35 drive them to a sales funnel landing
00:06:34 00:06:37 page it's this right
00:06:35 00:06:40 very simple you plug in play some of
00:06:37 00:06:41 your product imagery in here right make
00:06:40 00:06:44 it a lot of person
00:06:41 00:06:46 value you have credibility have emotion
00:06:44 00:06:47 right just like they're doing here and
00:06:46 00:06:49 you can see here they're not just
00:06:47 00:06:50 selling this lighter right because that
00:06:49 00:06:52 would be a commodity I can just go buy
00:06:50 00:06:55 this from Amazon right so you can see
00:06:52 00:06:57 here they're offering you $75 and free
00:06:55 00:07:00 gifts when you buy from them today right
00:06:57 00:07:01 that's an offer right $75 and free gift
00:07:00 00:07:03 plus you're getting the lighter as well
00:07:01 00:07:04 right that's an offer you can't get
00:07:03 00:07:06 anywhere else
00:07:04 00:07:08 right so this is exactly what you want
00:07:06 00:07:11 to do what other things can you add into
00:07:08 00:07:13 your product to boost that perceived
00:07:11 00:07:15 value okay it's all about perceived
00:07:13 00:07:18 value now when your customer gets here
00:07:15 00:07:20 they'll cut to this page and you can see
00:07:18 00:07:21 there's a two-step order form so when
00:07:20 00:07:25 they put in their information here and
00:07:21 00:07:27 if we just do like tester at gmail.com
00:07:25 00:07:31 you can see how this is going to look
00:07:27 00:07:32 like for your customer okay now we'll
00:07:31 00:07:36 put in some temporary information here
00:07:32 00:07:38 hopefully it lets us through let's see
00:07:36 00:07:40 you can see once that customer puts in
00:07:38 00:07:43 that information on step one that lead
00:07:40 00:07:45 that email address that customer is on
00:07:43 00:07:46 our email list now we can follow up with
00:07:45 00:07:48 that customer later on down the line
00:07:46 00:07:50 with future promotions abandoned cart
00:07:48 00:07:51 email sequences really creating an asset
00:07:50 00:07:53 immediately when somebody comes to our
00:07:51 00:07:55 store before they even get the
00:07:53 00:07:59 opportunity to buy from us now here once
00:07:55 00:08:00 I click YES on that they will be sent to
00:07:59 00:08:02 our order page where they can select the
00:08:00 00:08:04 quantity of the product that they want
00:08:02 00:08:06 where we like to give a better and
00:08:04 00:08:08 better discount as they buy more than
00:08:06 00:08:12 one increasing the average cart value of
00:08:08 00:08:13 our product okay and then they put it in
00:08:12 00:08:15 their billing and shipping information
00:08:13 00:08:18 they click send me my gear just that
00:08:15 00:08:19 simple okay any one of you can download
00:08:18 00:08:21 one of these templates down below that I
00:08:19 00:08:23 give you access to and you can have this
00:08:21 00:08:25 up and running and prop being and for
00:08:23 00:08:27 your business and being profitable these
00:08:25 00:08:28 funnels are designed to make you as much
00:08:27 00:08:30 money as possible right with the
00:08:28 00:08:32 quantity discounts collecting the email
00:08:30 00:08:33 address right out of the gate and a few
00:08:32 00:08:35 of the other key pieces I'm going to
00:08:33 00:08:37 show you in a second now so that is all
00:08:35 00:08:39 it is for for our our squeeze page or
00:08:37 00:08:40 landing page or sales page whatever you
00:08:39 00:08:42 want to call it right there and then we
00:08:40 00:08:44 could send our customers through OTO
00:08:42 00:08:47 sequences now you can have as many OTO
00:08:44 00:08:49 sequences as you want and OTO is an
00:08:47 00:08:51 upsell it's just selling complementary
00:08:49 00:08:52 products maybe you're selling more of
00:08:51 00:08:54 the same product you could sell whatever
00:08:52 00:08:54 you want it's basically you're just
00:08:54 00:08:56 trying to
00:08:54 00:08:58 crease the average cart value of your
00:08:56 00:08:59 customer immediately when they just
00:08:58 00:09:01 bought something because when somebody
00:08:59 00:09:03 just bought something from you they are
00:09:01 00:09:05 most likely to buy something from you
00:09:03 00:09:08 right then in there so you can see here
00:09:05 00:09:12 they're selling hey they're giving away
00:09:08 00:09:14 this free pen in exchange $119 value
00:09:12 00:09:15 free pen in exchange for one of their
00:09:14 00:09:17 membership sites where it's that
00:09:15 00:09:19 continuity right now this one when I say
00:09:17 00:09:22 yes here I get billed every single month
00:09:19 00:09:24 here for 17 dollars a month right
00:09:22 00:09:26 creating another asset for the business
00:09:24 00:09:27 now that's recurring revenue for the
00:09:26 00:09:29 business you're interested to see the
00:09:27 00:09:31 strategy is very powerful guys we can't
00:09:29 00:09:32 go too far deep into this but check out
00:09:31 00:09:34 that sales funnel master files down
00:09:32 00:09:36 below I show you how to set up these
00:09:34 00:09:38 subscription boxes these continuity
00:09:36 00:09:40 pieces into your funnels into your
00:09:38 00:09:41 business you you can literally pay
00:09:40 00:09:44 yourself from it this is how I was able
00:09:41 00:09:46 to pay myself and quit my job by having
00:09:44 00:09:49 these sort of things in my business
00:09:46 00:09:51 where my customers are getting rebuild a
00:09:49 00:09:53 month after month on them after month so
00:09:51 00:09:55 I'm getting free sales month after month
00:09:53 00:09:57 after month and also making sales
00:09:55 00:09:59 directly on the first page right so
00:09:57 00:10:02 super powerful again these are one-click
00:09:59 00:10:04 automatikally build there's no cart
00:10:02 00:10:06 pages with funnels there's no checkout
00:10:04 00:10:08 pages with funnels everything is very
00:10:06 00:10:10 seamless to our customer we tell them
00:10:08 00:10:12 exactly what to do we don't have a ton
00:10:10 00:10:14 of buttons or shiny objects or anything
00:10:12 00:10:17 to confuse our customers here we lead
00:10:14 00:10:18 them directly how we want to tell them
00:10:17 00:10:19 hey do you want this product or this and
00:10:18 00:10:21 you can see there's a couple neat
00:10:19 00:10:25 products and OTO s in this example
00:10:21 00:10:27 funnel that I'm showing you guys you can
00:10:25 00:10:28 see here let's see what this one is
00:10:27 00:10:31 actually I want to show you guys this
00:10:28 00:10:34 one cuz this one's cooler done so while
00:10:31 00:10:38 that one loads up let me preview it for
00:10:34 00:10:40 you guys so you can see here here's
00:10:38 00:10:41 another upsell higher tiket product a
00:10:40 00:10:43 lot of you guys might be watching why
00:10:41 00:10:46 can i sell high tiket absolutely this
00:10:43 00:10:49 is not very very high tiket books 4995
00:10:46 00:10:52 right and you get all this cool tactikal
00:10:49 00:10:54 survival gear right high perceived value
00:10:52 00:10:58 right here right there saying $159 in
00:10:54 00:11:00 value new members just 49.95 right very
00:10:58 00:11:02 high perceived value here on this page
00:11:00 00:11:04 before your customer finally hits your
00:11:02 00:11:05 Thank You page or you just say hey thank
00:11:04 00:11:07 you for your order if you have any
00:11:05 00:11:08 questions email so so maybe you push
00:11:07 00:11:10 them out to some
00:11:08 00:11:13 from offers that you might have going on
00:11:10 00:11:15 or maybe you just send them out to your
00:11:13 00:11:16 Facebook group Facebook pages alright
00:11:15 00:11:17 just creating more assets for your
00:11:16 00:11:19 business now the next thing you need
00:11:17 00:11:21 after you have your product picked out
00:11:19 00:11:23 your offer crafted right just like we
00:11:21 00:11:25 have here with this match on the front
00:11:23 00:11:27 end and you have your funnel bill town
00:11:25 00:11:28 ready to start driving traffic to it is
00:11:27 00:11:30 the next question is well how do you
00:11:28 00:11:32 drive traffic to it right so I'm gonna
00:11:30 00:11:34 show you guys my strategy now there are
00:11:32 00:11:35 two ways you can drive traffic that I
00:11:34 00:11:37 recommend if you're just starting from
00:11:35 00:11:40 zero and your drop shipping business is
00:11:37 00:11:41 either using influencers or Facebook
00:11:40 00:11:43 advertisements okay influencers it's
00:11:41 00:11:45 gonna take more time but it is less
00:11:43 00:11:47 money but you get to build those
00:11:45 00:11:49 business relationships if you have more
00:11:47 00:11:50 money to invest I recommend you with
00:11:49 00:11:53 Facebook Ads and we're gonna quickly
00:11:50 00:11:56 tok about Facebook Ads on on this on
00:11:53 00:11:58 this one it does take a little bit more
00:11:56 00:12:02 money on on your time or on your
00:11:58 00:12:03 investment but not much okay so how I
00:12:02 00:12:05 wanna what I want to show you guys is
00:12:03 00:12:06 how to structure your Facebook Ads
00:12:05 00:12:08 because I think a lot of people get
00:12:06 00:12:11 these wrong right you have your campaign
00:12:08 00:12:13 you have your campaign level here now I
00:12:11 00:12:16 love to sort my campaigns by cold warm
00:12:13 00:12:19 hot traffic for most of you it's just
00:12:16 00:12:21 gonna be - cold right campaign - cold
00:12:19 00:12:24 now there are some recent updates with
00:12:21 00:12:25 with with Facebook with campaign bunch
00:12:24 00:12:27 of optimization those of you that may be
00:12:25 00:12:29 a little bit more advanced we're testing
00:12:27 00:12:30 that right now I still recommend using
00:12:29 00:12:31 this strategy that we're gonna be
00:12:30 00:12:33 toking about and those of you inside of
00:12:31 00:12:35 our e-commerce Empire Academy you guys
00:12:33 00:12:37 students we are completely revamping our
00:12:35 00:12:38 Facebook advertising after we get done
00:12:37 00:12:40 through our testing phases and making
00:12:38 00:12:42 sure that the content that we put out
00:12:40 00:12:44 there is right for you we consular
00:12:42 00:12:45 updating that with the latest freshest
00:12:44 00:12:47 content for you guys and nothing has
00:12:45 00:12:49 ever stale inside the Academy so
00:12:47 00:12:52 campaign - oh that's the campaign level
00:12:49 00:12:57 under each of these you will have ad
00:12:52 00:13:00 sets right so ad set number one number
00:12:57 00:13:03 one ad set number two and you can have
00:13:00 00:13:05 as many of these as you as you like now
00:13:03 00:13:08 I recommend you start with at least two
00:13:05 00:13:09 to three it really depends this comes
00:13:08 00:13:12 down to how much money do you have
00:13:09 00:13:15 available to you to test this stuff out
00:13:12 00:13:16 now each of these ad sets is where
00:13:15 00:13:19 you're gonna be targeting I recommend if
00:13:16 00:13:20 you're brand new you target your your
00:13:19 00:13:21 biggest competitor in each so you
00:13:20 00:13:23 probably have three come
00:13:21 00:13:25 editor's that share very similar
00:13:23 00:13:27 products that you're going to be selling
00:13:25 00:13:29 so you're gonna put interest to one
00:13:27 00:13:33 right the interest to one here interest
00:13:29 00:13:35 to interest three right so each of these
00:13:33 00:13:37 is targeting a different competitor in
00:13:35 00:13:39 each of these ad sets right very very
00:13:37 00:13:41 simple and you're gonna now inside each
00:13:39 00:13:44 ad said that's what you have your ads I
00:13:41 00:13:47 recommend you have at least four ads in
00:13:44 00:13:49 each ad set now why do I recommend
00:13:47 00:13:51 having four well the thing about it is
00:13:49 00:13:53 guys as you are a new business owner
00:13:51 00:13:56 you're just launching new Facebook Ads
00:13:53 00:13:59 Facebook thrives in a world that is
00:13:56 00:14:01 better with variation it gets better
00:13:59 00:14:03 with variation the more you can give
00:14:01 00:14:05 Facebook the better your ads will
00:14:03 00:14:07 perform right so what do I mean by
00:14:05 00:14:15 variation well I mean specifically your
00:14:07 00:14:18 your creative so creative and copy right
00:14:15 00:14:20 creative and copy right these are the
00:14:18 00:14:22 biggest things now what do I mean by
00:14:20 00:14:24 creative that is your image right your
00:14:22 00:14:29 image or the video that you're using
00:14:24 00:14:31 uncopyable right it's gonna be your
00:14:29 00:14:35 headline right it's going to be the body
00:14:31 00:14:37 copy of the ad now let me write body
00:14:35 00:14:39 copy here now what I want you guys to
00:14:37 00:14:41 understand is if I have to pick one of
00:14:39 00:14:43 these two split tests I'll always choose
00:14:41 00:14:45 the creative portion the image or the
00:14:43 00:14:47 video that is what's gonna get people to
00:14:45 00:14:50 stop more so than a headline or body
00:14:47 00:14:53 copy right so what we do in each ad set
00:14:50 00:14:56 is we create the same creative right the
00:14:53 00:14:58 creative is the same but the image is
00:14:56 00:15:01 different so for example here your
00:14:58 00:15:04 headline it will be creative number one
00:15:01 00:15:06 so that your headline and your your your
00:15:04 00:15:10 your body copy will be the same and then
00:15:06 00:15:13 you'll use creative or image let's say
00:15:10 00:15:15 image number one right now for the
00:15:13 00:15:17 second ad in that ad set that's
00:15:15 00:15:20 targeting the one interest group you'll
00:15:17 00:15:24 do creative number one again but you'll
00:15:20 00:15:26 do image number two right same thing
00:15:24 00:15:32 when you get to ad set three creative
00:15:26 00:15:35 number one and image number three right
00:15:32 00:15:37 and then the same exact thing with the
00:15:35 00:15:38 final ad set over to that final ad
00:15:37 00:15:40 you'll be you'll use the creative from
00:15:38 00:15:43 the same ones creative number one but
00:15:40 00:15:46 you'll be using image number through
00:15:43 00:15:47 four so now you could see right the copy
00:15:46 00:15:49 is saying the same
00:15:47 00:15:52 all right the copy is saying the same
00:15:49 00:15:54 for all of these ad sets or for all of
00:15:52 00:15:57 these ads the only thing that's changing
00:15:54 00:15:59 is the actual creative portion of it the
00:15:57 00:16:01 copy is saying the same the cut of the
00:15:59 00:16:03 copy is saying the headline the body is
00:16:01 00:16:06 all staying the same in all of these the
00:16:03 00:16:10 only thing that's changing is your image
00:16:06 00:16:11 or video being used now the I like to do
00:16:10 00:16:15 things the easy way and hope you do too
00:16:11 00:16:19 what I do is once I create this I simply
00:16:15 00:16:23 duplicate it right I duplicate it in
00:16:19 00:16:25 Facebook and then I just simply change
00:16:23 00:16:27 around the interest all of these are the
00:16:25 00:16:29 same as this right they're all the same
00:16:27 00:16:31 these are all the same everything is the
00:16:29 00:16:34 same here right these are all the same
00:16:31 00:16:36 creative and copy right the only thing
00:16:34 00:16:38 that's changing is the image or video
00:16:36 00:16:41 that's being used to thoroughly test
00:16:38 00:16:43 these interest groups okay I found the
00:16:41 00:16:45 best success you running my advertisers
00:16:43 00:16:46 for our e-commerce dropping business
00:16:45 00:16:49 doing it this way
00:16:46 00:16:51 because Facebook relies heavily on
00:16:49 00:16:52 variation the more variation you give
00:16:51 00:16:54 Facebook the better off you're going to
00:16:52 00:16:56 be you never know what buying
00:16:54 00:16:59 environment your customer IP and maybe
00:16:56 00:17:01 they saw this image from you and they
00:16:59 00:17:02 never bought but then you know I finally
00:17:01 00:17:03 they decided they saw this image and
00:17:02 00:17:06 they were a little bit more compelled
00:17:03 00:17:08 and they finally clicked your ad or even
00:17:06 00:17:11 on this one right or if even if there's
00:17:08 00:17:13 some overlap here now as far as budgets
00:17:11 00:17:16 I recommend at least $10 a day on each
00:17:13 00:17:20 so if you're doing three ad sets you're
00:17:16 00:17:22 gonna be spending $30 a day total okay
00:17:20 00:17:23 now if you guys don't have a lot of
00:17:22 00:17:25 money to spend and you really are
00:17:23 00:17:27 starting at zero and you want to see
00:17:25 00:17:29 sales your best bet is to go reach out
00:17:27 00:17:31 to YouTube influencers Instagram
00:17:29 00:17:34 influencers send them your product for
00:17:31 00:17:36 free in exchange for a review or a
00:17:34 00:17:38 shout-out on your page right it's about
00:17:36 00:17:40 working that business relationship in
00:17:38 00:17:41 your favor so if you have any questions
00:17:40 00:17:43 about any of this stuff that we cover
00:17:41 00:17:45 drop a comment down below if you want
00:17:43 00:17:47 additional training on how to
00:17:45 00:17:50 build a simple five page ecommerce
00:17:47 00:17:51 funnel without any past experience or
00:17:50 00:17:53 tiknical knowledge whatsoever and
00:17:51 00:17:55 building it out the simple way as we
00:17:53 00:17:57 just went through make sure you attend
00:17:55 00:17:58 the sales funnel master glass down in
00:17:57 00:18:01 the description of this video
00:17:58 00:18:03 and if I provided any value to you on
00:18:01 00:18:05 today's video make sure you smash that
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00:18:14 00:18:18 single day but guys have phantastikus
00:18:16 00:18:19 your day and remember your empire starts
00:18:18 00:18:30 now