How To START Dropshipping With Little Or NO MONEY In 2019 (AND Make Sales!)
Published on: November 27 2022 by Peter Pru - Ecommerce Empire Builders
How To START Dropshipping With Little Or NO MONEY In 2019 (AND Make Sales!)
How To START Dropshipping With Little Or NO MONEY In 2019 (AND Make Sales!)
| startTime | durationTime | text |
| 00:00:00 | 00:00:03 | today we're gonna be toking about how |
| 00:00:01 | 00:00:05 | you can start your very own drop |
| 00:00:03 | 00:00:07 | shipping business if you have little |
| 00:00:05 | 00:00:13 | money to invest or if you're starting |
| 00:00:07 | 00:00:14 | from zero just getting started drop |
| 00:00:13 | 00:00:15 | shipping and you're starting from zero |
| 00:00:14 | 00:00:17 | or you don't have a lot of money to |
| 00:00:15 | 00:00:19 | invest in your new online business |
| 00:00:17 | 00:00:22 | there are really three core things that |
| 00:00:19 | 00:00:24 | go into starting and operating a |
| 00:00:22 | 00:00:26 | successful drop shipping business now |
| 00:00:24 | 00:00:27 | the first thing is coming down to what |
| 00:00:26 | 00:00:29 | your niche is what are the products are |
| 00:00:27 | 00:00:32 | gonna be selling in that specific niche |
| 00:00:29 | 00:00:33 | then how are you going to be selling it |
| 00:00:32 | 00:00:36 | are you gonna be selling it on a Shopify |
| 00:00:33 | 00:00:38 | store a sales funnel Amazon FBA wherever |
| 00:00:36 | 00:00:39 | you're gonna be selling that thing I |
| 00:00:38 | 00:00:41 | personally recommend using sales funnels |
| 00:00:39 | 00:00:42 | because they're much more profitable and |
| 00:00:41 | 00:00:44 | they're much more easier to get set up |
| 00:00:42 | 00:00:47 | and then the third thing that you're |
| 00:00:44 | 00:00:49 | gonna need is traffic right how do we |
| 00:00:47 | 00:00:52 | actually start sending traffic to this |
| 00:00:49 | 00:00:54 | store now so it makes us sales so it |
| 00:00:52 | 00:00:56 | generates revenues and creates customers |
| 00:00:54 | 00:00:58 | so the first step is choosing out your |
| 00:00:56 | 00:01:00 | niche now this is probably going to be |
| 00:00:58 | 00:01:03 | the most difficult thing for most of you |
| 00:01:00 | 00:01:05 | to decide on because your niche to me is |
| 00:01:03 | 00:01:08 | something long-term it is not a |
| 00:01:05 | 00:01:09 | short-term thing a lot of people come in |
| 00:01:08 | 00:01:12 | they pick a niche they try to make a few |
| 00:01:09 | 00:01:13 | sales in it and then they're gone guys |
| 00:01:12 | 00:01:15 | if you want to build a long-term |
| 00:01:13 | 00:01:17 | business that has lifelong customers |
| 00:01:15 | 00:01:18 | that can allow you to quit your job and |
| 00:01:17 | 00:01:20 | create a full-time income online for |
| 00:01:18 | 00:01:22 | yourself you need to pick a niche that |
| 00:01:20 | 00:01:24 | you're gonna stik with for the long |
| 00:01:22 | 00:01:27 | term now again this is going to be the |
| 00:01:24 | 00:01:28 | hardest part for you guys I've mapped |
| 00:01:27 | 00:01:30 | out a few niches right here to give you |
| 00:01:28 | 00:01:32 | guys some inspiration we can kind of |
| 00:01:30 | 00:01:34 | tok through some of them to kind of |
| 00:01:32 | 00:01:35 | understand and give you guys inspiration |
| 00:01:34 | 00:01:37 | in your own life to be like ok well |
| 00:01:35 | 00:01:38 | maybe I want to start a business in this |
| 00:01:37 | 00:01:40 | I could tell you guys for me I've been |
| 00:01:38 | 00:01:43 | in online marketing for 10 years now |
| 00:01:40 | 00:01:46 | I've sold just about everything under |
| 00:01:43 | 00:01:47 | the Sun I have sold on Amazon FBA tons |
| 00:01:46 | 00:01:48 | of different products I've sold on my |
| 00:01:47 | 00:01:50 | Shopify search tons of different |
| 00:01:48 | 00:01:52 | products never was able to really be |
| 00:01:50 | 00:01:53 | profitable in any of those business |
| 00:01:52 | 00:01:55 | models and not until using sales funnels |
| 00:01:53 | 00:01:58 | and putting in a business that actually |
| 00:01:55 | 00:01:59 | care about which was fishing was I able |
| 00:01:58 | 00:02:01 | to finally create enough money to quit |
| 00:01:59 | 00:02:02 | my job and all those other things that |
| 00:02:01 | 00:02:04 | come along with running your own |
| 00:02:02 | 00:02:07 | business ok now if for some inspiration |
| 00:02:04 | 00:02:10 | guys here a few niches that I think are |
| 00:02:07 | 00:02:11 | pretty good that I would get into if you |
| 00:02:10 | 00:02:13 | are already interested in brewing beer |
| 00:02:11 | 00:02:16 | craft beer scene is very big |
| 00:02:13 | 00:02:19 | right now wine baking reading |
| 00:02:16 | 00:02:21 | accessories like bookmarks different |
| 00:02:19 | 00:02:22 | kinds of notebooks and stuff that people |
| 00:02:21 | 00:02:24 | that like reading do like to take knows |
| 00:02:22 | 00:02:26 | pens stuff like that |
| 00:02:24 | 00:02:29 | writing same thing sewing photography |
| 00:02:26 | 00:02:31 | geocaching which is awesome pickling and |
| 00:02:29 | 00:02:34 | canning gardening barbecuing cooking |
| 00:02:31 | 00:02:36 | crocheting fishing meditation magic |
| 00:02:34 | 00:02:38 | pottery yoga scrapbooking and candle |
| 00:02:36 | 00:02:40 | making those are just a few guys I |
| 00:02:38 | 00:02:42 | always love to go niche I do not do |
| 00:02:40 | 00:02:44 | general source I don't recommend you |
| 00:02:42 | 00:02:46 | guys do general stores either they're |
| 00:02:44 | 00:02:48 | extremely hard to be profitable since |
| 00:02:46 | 00:02:50 | you're competing against Amazon or |
| 00:02:48 | 00:02:52 | Walmart or yeah you have a ton of |
| 00:02:50 | 00:02:54 | competitors on it that are just selling |
| 00:02:52 | 00:02:56 | general stuff and really when you do a |
| 00:02:54 | 00:02:58 | general store you're racing to the |
| 00:02:56 | 00:03:00 | bottom and I'm not in a game to not make |
| 00:02:58 | 00:03:01 | a lot of money guys I hope you are not |
| 00:03:00 | 00:03:03 | in that game either what should make as |
| 00:03:01 | 00:03:06 | much money as as you humanly possibly |
| 00:03:03 | 00:03:08 | can in your businesses and the way to do |
| 00:03:06 | 00:03:11 | that is to pick a niche and become the |
| 00:03:08 | 00:03:12 | go-to Authority in that specific niche I |
| 00:03:11 | 00:03:15 | always love going after things that I'm |
| 00:03:12 | 00:03:16 | already interested in preferably you |
| 00:03:15 | 00:03:18 | don't necessarily have to be but I |
| 00:03:16 | 00:03:20 | recommend you do it because it'll make |
| 00:03:18 | 00:03:22 | building your business a lot more fun |
| 00:03:20 | 00:03:24 | guys now to find products and all these |
| 00:03:22 | 00:03:26 | I always recommend you can use the drop |
| 00:03:24 | 00:03:30 | shipping model where you go to |
| 00:03:26 | 00:03:31 | Aliexpress or Alibaba a new source and |
| 00:03:30 | 00:03:35 | ship products directly from the supplier |
| 00:03:31 | 00:03:37 | to the your end customer it's just a |
| 00:03:35 | 00:03:39 | starting point Aliexpress is just a |
| 00:03:37 | 00:03:42 | starting point until you can build up |
| 00:03:39 | 00:03:44 | enough capital and cash flow to brandon |
| 00:03:42 | 00:03:45 | source your own products just like i'm |
| 00:03:44 | 00:03:47 | gonna be doing with my supplement |
| 00:03:45 | 00:03:49 | business and i recommend you guys do the |
| 00:03:47 | 00:03:51 | same i prefer that you guys start with |
| 00:03:49 | 00:03:53 | the drop shipping model because it's low |
| 00:03:51 | 00:03:55 | risk low cost and you don't have to |
| 00:03:53 | 00:03:57 | invest a ton of money for example when I |
| 00:03:55 | 00:03:59 | was doing Amazon FBA guys when I got |
| 00:03:57 | 00:04:01 | started I invested up close to ten |
| 00:03:59 | 00:04:02 | thousand dollars into that business and |
| 00:04:01 | 00:04:04 | then in the blink of an eye that |
| 00:04:02 | 00:04:06 | business failed overnight I had no |
| 00:04:04 | 00:04:08 | customers I had $40,000 and wasted |
| 00:04:06 | 00:04:09 | inventory and I don't want the same |
| 00:04:08 | 00:04:12 | thing to happen to you start a business |
| 00:04:09 | 00:04:13 | that you are in full control of right |
| 00:04:12 | 00:04:15 | out of the gate okay and that's why I |
| 00:04:13 | 00:04:17 | recommend you guys using these sales |
| 00:04:15 | 00:04:18 | funnels which are designed to do so as |
| 00:04:17 | 00:04:19 | we're going to be getting into here |
| 00:04:18 | 00:04:21 | shortly now once you pick your niche |
| 00:04:19 | 00:04:24 | finding the products is fairly |
| 00:04:21 | 00:04:26 | straightforward we are solving problems |
| 00:04:24 | 00:04:27 | for people always remember that guys |
| 00:04:26 | 00:04:29 | whenever you're do |
| 00:04:27 | 00:04:31 | anything in your business as you immerse |
| 00:04:29 | 00:04:33 | yourself in your niche whatever you |
| 00:04:31 | 00:04:35 | choose right be Facebook groups YouTube |
| 00:04:33 | 00:04:36 | channels influencers as you immerse |
| 00:04:35 | 00:04:38 | yourself you're gonna see people have |
| 00:04:36 | 00:04:40 | problems okay you're gonna start seeing |
| 00:04:38 | 00:04:42 | conversations copy gonna see issues that |
| 00:04:40 | 00:04:44 | these people are constantly having your |
| 00:04:42 | 00:04:47 | product is the solution to those |
| 00:04:44 | 00:04:49 | problems okay that's how the game is won |
| 00:04:47 | 00:04:52 | not going and spying on your competitors |
| 00:04:49 | 00:04:55 | profitable products right no you go and |
| 00:04:52 | 00:04:57 | craft solutions craft offers around your |
| 00:04:55 | 00:04:59 | product okay and once you have your |
| 00:04:57 | 00:05:00 | product picked out and you're ready to |
| 00:04:59 | 00:05:01 | go I recommend you sell it through a |
| 00:05:00 | 00:05:05 | sales funnel now I'm going to show you |
| 00:05:01 | 00:05:07 | guys an example funnel here and why we |
| 00:05:05 | 00:05:09 | use these sales funnels to build our |
| 00:05:07 | 00:05:11 | businesses on top of right so here we |
| 00:05:09 | 00:05:12 | use click funnels to build out our sales |
| 00:05:11 | 00:05:14 | funnels it's the easiest platform to get |
| 00:05:12 | 00:05:15 | started on there'll be some templates |
| 00:05:14 | 00:05:17 | down below as well as additional |
| 00:05:15 | 00:05:19 | training on how to set up these sales |
| 00:05:17 | 00:05:20 | funnels for your business it'll be |
| 00:05:19 | 00:05:22 | called the sales funnel masterclass down |
| 00:05:20 | 00:05:23 | descriptions video as well as some |
| 00:05:22 | 00:05:25 | templates for you to download so you can |
| 00:05:23 | 00:05:27 | kind of you know have a starting point |
| 00:05:25 | 00:05:29 | you simply download the funnel into your |
| 00:05:27 | 00:05:31 | account and you can plug-and-play your |
| 00:05:29 | 00:05:33 | products into it now once you have your |
| 00:05:31 | 00:05:34 | product now let me give you guys an |
| 00:05:33 | 00:05:35 | example look what's the solution what's |
| 00:05:34 | 00:05:37 | the product right because we don't want |
| 00:05:35 | 00:05:39 | to just sell products because when your |
| 00:05:37 | 00:05:41 | product you're a commodity and when |
| 00:05:39 | 00:05:42 | you're commodity you race your your it's |
| 00:05:41 | 00:05:44 | a race to the bottom on price and again |
| 00:05:42 | 00:05:45 | I want you to make as much money as you |
| 00:05:44 | 00:05:47 | humanly possibly can in your business |
| 00:05:45 | 00:05:49 | okay so you can see your clickfunnels |
| 00:05:47 | 00:05:51 | dashboard here are all the steps to a |
| 00:05:49 | 00:05:53 | funnel you can see what this is six |
| 00:05:51 | 00:05:55 | pages that's it the whole business is |
| 00:05:53 | 00:05:57 | six pages and this book this company |
| 00:05:55 | 00:05:59 | here is making millions upon millions of |
| 00:05:57 | 00:06:01 | dollars every single month off of this |
| 00:05:59 | 00:06:03 | funnel and I encourage you guys to model |
| 00:06:01 | 00:06:06 | these kind of things they're very simple |
| 00:06:03 | 00:06:08 | one product drop shipping stores now |
| 00:06:06 | 00:06:10 | let's let's click onto a preview of this |
| 00:06:08 | 00:06:13 | so you guys can see right these funnels |
| 00:06:10 | 00:06:15 | they're designed in a way to create you |
| 00:06:13 | 00:06:16 | as much money as as possible for the |
| 00:06:15 | 00:06:18 | business to get as much money as |
| 00:06:16 | 00:06:20 | possible and at the same time give your |
| 00:06:18 | 00:06:22 | customers the best possible experience |
| 00:06:20 | 00:06:24 | okay so you can see here when you're |
| 00:06:22 | 00:06:25 | driving traffic I'll get into the |
| 00:06:24 | 00:06:27 | traffic in a little bit here shortly as |
| 00:06:25 | 00:06:29 | you're driving traffic you're not |
| 00:06:27 | 00:06:30 | driving them to a Shopify store it's a |
| 00:06:29 | 00:06:32 | waste right there's too much confusion |
| 00:06:30 | 00:06:34 | going on in a Shopify store right we |
| 00:06:32 | 00:06:35 | drive them to a sales funnel landing |
| 00:06:34 | 00:06:37 | page it's this right |
| 00:06:35 | 00:06:40 | very simple you plug in play some of |
| 00:06:37 | 00:06:41 | your product imagery in here right make |
| 00:06:40 | 00:06:44 | it a lot of person |
| 00:06:41 | 00:06:46 | value you have credibility have emotion |
| 00:06:44 | 00:06:47 | right just like they're doing here and |
| 00:06:46 | 00:06:49 | you can see here they're not just |
| 00:06:47 | 00:06:50 | selling this lighter right because that |
| 00:06:49 | 00:06:52 | would be a commodity I can just go buy |
| 00:06:50 | 00:06:55 | this from Amazon right so you can see |
| 00:06:52 | 00:06:57 | here they're offering you $75 and free |
| 00:06:55 | 00:07:00 | gifts when you buy from them today right |
| 00:06:57 | 00:07:01 | that's an offer right $75 and free gift |
| 00:07:00 | 00:07:03 | plus you're getting the lighter as well |
| 00:07:01 | 00:07:04 | right that's an offer you can't get |
| 00:07:03 | 00:07:06 | anywhere else |
| 00:07:04 | 00:07:08 | right so this is exactly what you want |
| 00:07:06 | 00:07:11 | to do what other things can you add into |
| 00:07:08 | 00:07:13 | your product to boost that perceived |
| 00:07:11 | 00:07:15 | value okay it's all about perceived |
| 00:07:13 | 00:07:18 | value now when your customer gets here |
| 00:07:15 | 00:07:20 | they'll cut to this page and you can see |
| 00:07:18 | 00:07:21 | there's a two-step order form so when |
| 00:07:20 | 00:07:25 | they put in their information here and |
| 00:07:21 | 00:07:27 | if we just do like tester at gmail.com |
| 00:07:25 | 00:07:31 | you can see how this is going to look |
| 00:07:27 | 00:07:32 | like for your customer okay now we'll |
| 00:07:31 | 00:07:36 | put in some temporary information here |
| 00:07:32 | 00:07:38 | hopefully it lets us through let's see |
| 00:07:36 | 00:07:40 | you can see once that customer puts in |
| 00:07:38 | 00:07:43 | that information on step one that lead |
| 00:07:40 | 00:07:45 | that email address that customer is on |
| 00:07:43 | 00:07:46 | our email list now we can follow up with |
| 00:07:45 | 00:07:48 | that customer later on down the line |
| 00:07:46 | 00:07:50 | with future promotions abandoned cart |
| 00:07:48 | 00:07:51 | email sequences really creating an asset |
| 00:07:50 | 00:07:53 | immediately when somebody comes to our |
| 00:07:51 | 00:07:55 | store before they even get the |
| 00:07:53 | 00:07:59 | opportunity to buy from us now here once |
| 00:07:55 | 00:08:00 | I click YES on that they will be sent to |
| 00:07:59 | 00:08:02 | our order page where they can select the |
| 00:08:00 | 00:08:04 | quantity of the product that they want |
| 00:08:02 | 00:08:06 | where we like to give a better and |
| 00:08:04 | 00:08:08 | better discount as they buy more than |
| 00:08:06 | 00:08:12 | one increasing the average cart value of |
| 00:08:08 | 00:08:13 | our product okay and then they put it in |
| 00:08:12 | 00:08:15 | their billing and shipping information |
| 00:08:13 | 00:08:18 | they click send me my gear just that |
| 00:08:15 | 00:08:19 | simple okay any one of you can download |
| 00:08:18 | 00:08:21 | one of these templates down below that I |
| 00:08:19 | 00:08:23 | give you access to and you can have this |
| 00:08:21 | 00:08:25 | up and running and prop being and for |
| 00:08:23 | 00:08:27 | your business and being profitable these |
| 00:08:25 | 00:08:28 | funnels are designed to make you as much |
| 00:08:27 | 00:08:30 | money as possible right with the |
| 00:08:28 | 00:08:32 | quantity discounts collecting the email |
| 00:08:30 | 00:08:33 | address right out of the gate and a few |
| 00:08:32 | 00:08:35 | of the other key pieces I'm going to |
| 00:08:33 | 00:08:37 | show you in a second now so that is all |
| 00:08:35 | 00:08:39 | it is for for our our squeeze page or |
| 00:08:37 | 00:08:40 | landing page or sales page whatever you |
| 00:08:39 | 00:08:42 | want to call it right there and then we |
| 00:08:40 | 00:08:44 | could send our customers through OTO |
| 00:08:42 | 00:08:47 | sequences now you can have as many OTO |
| 00:08:44 | 00:08:49 | sequences as you want and OTO is an |
| 00:08:47 | 00:08:51 | upsell it's just selling complementary |
| 00:08:49 | 00:08:52 | products maybe you're selling more of |
| 00:08:51 | 00:08:54 | the same product you could sell whatever |
| 00:08:52 | 00:08:54 | you want it's basically you're just |
| 00:08:54 | 00:08:56 | trying to |
| 00:08:54 | 00:08:58 | crease the average cart value of your |
| 00:08:56 | 00:08:59 | customer immediately when they just |
| 00:08:58 | 00:09:01 | bought something because when somebody |
| 00:08:59 | 00:09:03 | just bought something from you they are |
| 00:09:01 | 00:09:05 | most likely to buy something from you |
| 00:09:03 | 00:09:08 | right then in there so you can see here |
| 00:09:05 | 00:09:12 | they're selling hey they're giving away |
| 00:09:08 | 00:09:14 | this free pen in exchange $119 value |
| 00:09:12 | 00:09:15 | free pen in exchange for one of their |
| 00:09:14 | 00:09:17 | membership sites where it's that |
| 00:09:15 | 00:09:19 | continuity right now this one when I say |
| 00:09:17 | 00:09:22 | yes here I get billed every single month |
| 00:09:19 | 00:09:24 | here for 17 dollars a month right |
| 00:09:22 | 00:09:26 | creating another asset for the business |
| 00:09:24 | 00:09:27 | now that's recurring revenue for the |
| 00:09:26 | 00:09:29 | business you're interested to see the |
| 00:09:27 | 00:09:31 | strategy is very powerful guys we can't |
| 00:09:29 | 00:09:32 | go too far deep into this but check out |
| 00:09:31 | 00:09:34 | that sales funnel master files down |
| 00:09:32 | 00:09:36 | below I show you how to set up these |
| 00:09:34 | 00:09:38 | subscription boxes these continuity |
| 00:09:36 | 00:09:40 | pieces into your funnels into your |
| 00:09:38 | 00:09:41 | business you you can literally pay |
| 00:09:40 | 00:09:44 | yourself from it this is how I was able |
| 00:09:41 | 00:09:46 | to pay myself and quit my job by having |
| 00:09:44 | 00:09:49 | these sort of things in my business |
| 00:09:46 | 00:09:51 | where my customers are getting rebuild a |
| 00:09:49 | 00:09:53 | month after month on them after month so |
| 00:09:51 | 00:09:55 | I'm getting free sales month after month |
| 00:09:53 | 00:09:57 | after month and also making sales |
| 00:09:55 | 00:09:59 | directly on the first page right so |
| 00:09:57 | 00:10:02 | super powerful again these are one-click |
| 00:09:59 | 00:10:04 | automatikally build there's no cart |
| 00:10:02 | 00:10:06 | pages with funnels there's no checkout |
| 00:10:04 | 00:10:08 | pages with funnels everything is very |
| 00:10:06 | 00:10:10 | seamless to our customer we tell them |
| 00:10:08 | 00:10:12 | exactly what to do we don't have a ton |
| 00:10:10 | 00:10:14 | of buttons or shiny objects or anything |
| 00:10:12 | 00:10:17 | to confuse our customers here we lead |
| 00:10:14 | 00:10:18 | them directly how we want to tell them |
| 00:10:17 | 00:10:19 | hey do you want this product or this and |
| 00:10:18 | 00:10:21 | you can see there's a couple neat |
| 00:10:19 | 00:10:25 | products and OTO s in this example |
| 00:10:21 | 00:10:27 | funnel that I'm showing you guys you can |
| 00:10:25 | 00:10:28 | see here let's see what this one is |
| 00:10:27 | 00:10:31 | actually I want to show you guys this |
| 00:10:28 | 00:10:34 | one cuz this one's cooler done so while |
| 00:10:31 | 00:10:38 | that one loads up let me preview it for |
| 00:10:34 | 00:10:40 | you guys so you can see here here's |
| 00:10:38 | 00:10:41 | another upsell higher tiket product a |
| 00:10:40 | 00:10:43 | lot of you guys might be watching why |
| 00:10:41 | 00:10:46 | can i sell high tiket absolutely this |
| 00:10:43 | 00:10:49 | is not very very high tiket books 4995 |
| 00:10:46 | 00:10:52 | right and you get all this cool tactikal |
| 00:10:49 | 00:10:54 | survival gear right high perceived value |
| 00:10:52 | 00:10:58 | right here right there saying $159 in |
| 00:10:54 | 00:11:00 | value new members just 49.95 right very |
| 00:10:58 | 00:11:02 | high perceived value here on this page |
| 00:11:00 | 00:11:04 | before your customer finally hits your |
| 00:11:02 | 00:11:05 | Thank You page or you just say hey thank |
| 00:11:04 | 00:11:07 | you for your order if you have any |
| 00:11:05 | 00:11:08 | questions email so so maybe you push |
| 00:11:07 | 00:11:10 | them out to some |
| 00:11:08 | 00:11:13 | from offers that you might have going on |
| 00:11:10 | 00:11:15 | or maybe you just send them out to your |
| 00:11:13 | 00:11:16 | Facebook group Facebook pages alright |
| 00:11:15 | 00:11:17 | just creating more assets for your |
| 00:11:16 | 00:11:19 | business now the next thing you need |
| 00:11:17 | 00:11:21 | after you have your product picked out |
| 00:11:19 | 00:11:23 | your offer crafted right just like we |
| 00:11:21 | 00:11:25 | have here with this match on the front |
| 00:11:23 | 00:11:27 | end and you have your funnel bill town |
| 00:11:25 | 00:11:28 | ready to start driving traffic to it is |
| 00:11:27 | 00:11:30 | the next question is well how do you |
| 00:11:28 | 00:11:32 | drive traffic to it right so I'm gonna |
| 00:11:30 | 00:11:34 | show you guys my strategy now there are |
| 00:11:32 | 00:11:35 | two ways you can drive traffic that I |
| 00:11:34 | 00:11:37 | recommend if you're just starting from |
| 00:11:35 | 00:11:40 | zero and your drop shipping business is |
| 00:11:37 | 00:11:41 | either using influencers or Facebook |
| 00:11:40 | 00:11:43 | advertisements okay influencers it's |
| 00:11:41 | 00:11:45 | gonna take more time but it is less |
| 00:11:43 | 00:11:47 | money but you get to build those |
| 00:11:45 | 00:11:49 | business relationships if you have more |
| 00:11:47 | 00:11:50 | money to invest I recommend you with |
| 00:11:49 | 00:11:53 | Facebook Ads and we're gonna quickly |
| 00:11:50 | 00:11:56 | tok about Facebook Ads on on this on |
| 00:11:53 | 00:11:58 | this one it does take a little bit more |
| 00:11:56 | 00:12:02 | money on on your time or on your |
| 00:11:58 | 00:12:03 | investment but not much okay so how I |
| 00:12:02 | 00:12:05 | wanna what I want to show you guys is |
| 00:12:03 | 00:12:06 | how to structure your Facebook Ads |
| 00:12:05 | 00:12:08 | because I think a lot of people get |
| 00:12:06 | 00:12:11 | these wrong right you have your campaign |
| 00:12:08 | 00:12:13 | you have your campaign level here now I |
| 00:12:11 | 00:12:16 | love to sort my campaigns by cold warm |
| 00:12:13 | 00:12:19 | hot traffic for most of you it's just |
| 00:12:16 | 00:12:21 | gonna be - cold right campaign - cold |
| 00:12:19 | 00:12:24 | now there are some recent updates with |
| 00:12:21 | 00:12:25 | with with Facebook with campaign bunch |
| 00:12:24 | 00:12:27 | of optimization those of you that may be |
| 00:12:25 | 00:12:29 | a little bit more advanced we're testing |
| 00:12:27 | 00:12:30 | that right now I still recommend using |
| 00:12:29 | 00:12:31 | this strategy that we're gonna be |
| 00:12:30 | 00:12:33 | toking about and those of you inside of |
| 00:12:31 | 00:12:35 | our e-commerce Empire Academy you guys |
| 00:12:33 | 00:12:37 | students we are completely revamping our |
| 00:12:35 | 00:12:38 | Facebook advertising after we get done |
| 00:12:37 | 00:12:40 | through our testing phases and making |
| 00:12:38 | 00:12:42 | sure that the content that we put out |
| 00:12:40 | 00:12:44 | there is right for you we consular |
| 00:12:42 | 00:12:45 | updating that with the latest freshest |
| 00:12:44 | 00:12:47 | content for you guys and nothing has |
| 00:12:45 | 00:12:49 | ever stale inside the Academy so |
| 00:12:47 | 00:12:52 | campaign - oh that's the campaign level |
| 00:12:49 | 00:12:57 | under each of these you will have ad |
| 00:12:52 | 00:13:00 | sets right so ad set number one number |
| 00:12:57 | 00:13:03 | one ad set number two and you can have |
| 00:13:00 | 00:13:05 | as many of these as you as you like now |
| 00:13:03 | 00:13:08 | I recommend you start with at least two |
| 00:13:05 | 00:13:09 | to three it really depends this comes |
| 00:13:08 | 00:13:12 | down to how much money do you have |
| 00:13:09 | 00:13:15 | available to you to test this stuff out |
| 00:13:12 | 00:13:16 | now each of these ad sets is where |
| 00:13:15 | 00:13:19 | you're gonna be targeting I recommend if |
| 00:13:16 | 00:13:20 | you're brand new you target your your |
| 00:13:19 | 00:13:21 | biggest competitor in each so you |
| 00:13:20 | 00:13:23 | probably have three come |
| 00:13:21 | 00:13:25 | editor's that share very similar |
| 00:13:23 | 00:13:27 | products that you're going to be selling |
| 00:13:25 | 00:13:29 | so you're gonna put interest to one |
| 00:13:27 | 00:13:33 | right the interest to one here interest |
| 00:13:29 | 00:13:35 | to interest three right so each of these |
| 00:13:33 | 00:13:37 | is targeting a different competitor in |
| 00:13:35 | 00:13:39 | each of these ad sets right very very |
| 00:13:37 | 00:13:41 | simple and you're gonna now inside each |
| 00:13:39 | 00:13:44 | ad said that's what you have your ads I |
| 00:13:41 | 00:13:47 | recommend you have at least four ads in |
| 00:13:44 | 00:13:49 | each ad set now why do I recommend |
| 00:13:47 | 00:13:51 | having four well the thing about it is |
| 00:13:49 | 00:13:53 | guys as you are a new business owner |
| 00:13:51 | 00:13:56 | you're just launching new Facebook Ads |
| 00:13:53 | 00:13:59 | Facebook thrives in a world that is |
| 00:13:56 | 00:14:01 | better with variation it gets better |
| 00:13:59 | 00:14:03 | with variation the more you can give |
| 00:14:01 | 00:14:05 | Facebook the better your ads will |
| 00:14:03 | 00:14:07 | perform right so what do I mean by |
| 00:14:05 | 00:14:15 | variation well I mean specifically your |
| 00:14:07 | 00:14:18 | your creative so creative and copy right |
| 00:14:15 | 00:14:20 | creative and copy right these are the |
| 00:14:18 | 00:14:22 | biggest things now what do I mean by |
| 00:14:20 | 00:14:24 | creative that is your image right your |
| 00:14:22 | 00:14:29 | image or the video that you're using |
| 00:14:24 | 00:14:31 | uncopyable right it's gonna be your |
| 00:14:29 | 00:14:35 | headline right it's going to be the body |
| 00:14:31 | 00:14:37 | copy of the ad now let me write body |
| 00:14:35 | 00:14:39 | copy here now what I want you guys to |
| 00:14:37 | 00:14:41 | understand is if I have to pick one of |
| 00:14:39 | 00:14:43 | these two split tests I'll always choose |
| 00:14:41 | 00:14:45 | the creative portion the image or the |
| 00:14:43 | 00:14:47 | video that is what's gonna get people to |
| 00:14:45 | 00:14:50 | stop more so than a headline or body |
| 00:14:47 | 00:14:53 | copy right so what we do in each ad set |
| 00:14:50 | 00:14:56 | is we create the same creative right the |
| 00:14:53 | 00:14:58 | creative is the same but the image is |
| 00:14:56 | 00:15:01 | different so for example here your |
| 00:14:58 | 00:15:04 | headline it will be creative number one |
| 00:15:01 | 00:15:06 | so that your headline and your your your |
| 00:15:04 | 00:15:10 | your body copy will be the same and then |
| 00:15:06 | 00:15:13 | you'll use creative or image let's say |
| 00:15:10 | 00:15:15 | image number one right now for the |
| 00:15:13 | 00:15:17 | second ad in that ad set that's |
| 00:15:15 | 00:15:20 | targeting the one interest group you'll |
| 00:15:17 | 00:15:24 | do creative number one again but you'll |
| 00:15:20 | 00:15:26 | do image number two right same thing |
| 00:15:24 | 00:15:32 | when you get to ad set three creative |
| 00:15:26 | 00:15:35 | number one and image number three right |
| 00:15:32 | 00:15:37 | and then the same exact thing with the |
| 00:15:35 | 00:15:38 | final ad set over to that final ad |
| 00:15:37 | 00:15:40 | you'll be you'll use the creative from |
| 00:15:38 | 00:15:43 | the same ones creative number one but |
| 00:15:40 | 00:15:46 | you'll be using image number through |
| 00:15:43 | 00:15:47 | four so now you could see right the copy |
| 00:15:46 | 00:15:49 | is saying the same |
| 00:15:47 | 00:15:52 | all right the copy is saying the same |
| 00:15:49 | 00:15:54 | for all of these ad sets or for all of |
| 00:15:52 | 00:15:57 | these ads the only thing that's changing |
| 00:15:54 | 00:15:59 | is the actual creative portion of it the |
| 00:15:57 | 00:16:01 | copy is saying the same the cut of the |
| 00:15:59 | 00:16:03 | copy is saying the headline the body is |
| 00:16:01 | 00:16:06 | all staying the same in all of these the |
| 00:16:03 | 00:16:10 | only thing that's changing is your image |
| 00:16:06 | 00:16:11 | or video being used now the I like to do |
| 00:16:10 | 00:16:15 | things the easy way and hope you do too |
| 00:16:11 | 00:16:19 | what I do is once I create this I simply |
| 00:16:15 | 00:16:23 | duplicate it right I duplicate it in |
| 00:16:19 | 00:16:25 | Facebook and then I just simply change |
| 00:16:23 | 00:16:27 | around the interest all of these are the |
| 00:16:25 | 00:16:29 | same as this right they're all the same |
| 00:16:27 | 00:16:31 | these are all the same everything is the |
| 00:16:29 | 00:16:34 | same here right these are all the same |
| 00:16:31 | 00:16:36 | creative and copy right the only thing |
| 00:16:34 | 00:16:38 | that's changing is the image or video |
| 00:16:36 | 00:16:41 | that's being used to thoroughly test |
| 00:16:38 | 00:16:43 | these interest groups okay I found the |
| 00:16:41 | 00:16:45 | best success you running my advertisers |
| 00:16:43 | 00:16:46 | for our e-commerce dropping business |
| 00:16:45 | 00:16:49 | doing it this way |
| 00:16:46 | 00:16:51 | because Facebook relies heavily on |
| 00:16:49 | 00:16:52 | variation the more variation you give |
| 00:16:51 | 00:16:54 | Facebook the better off you're going to |
| 00:16:52 | 00:16:56 | be you never know what buying |
| 00:16:54 | 00:16:59 | environment your customer IP and maybe |
| 00:16:56 | 00:17:01 | they saw this image from you and they |
| 00:16:59 | 00:17:02 | never bought but then you know I finally |
| 00:17:01 | 00:17:03 | they decided they saw this image and |
| 00:17:02 | 00:17:06 | they were a little bit more compelled |
| 00:17:03 | 00:17:08 | and they finally clicked your ad or even |
| 00:17:06 | 00:17:11 | on this one right or if even if there's |
| 00:17:08 | 00:17:13 | some overlap here now as far as budgets |
| 00:17:11 | 00:17:16 | I recommend at least $10 a day on each |
| 00:17:13 | 00:17:20 | so if you're doing three ad sets you're |
| 00:17:16 | 00:17:22 | gonna be spending $30 a day total okay |
| 00:17:20 | 00:17:23 | now if you guys don't have a lot of |
| 00:17:22 | 00:17:25 | money to spend and you really are |
| 00:17:23 | 00:17:27 | starting at zero and you want to see |
| 00:17:25 | 00:17:29 | sales your best bet is to go reach out |
| 00:17:27 | 00:17:31 | to YouTube influencers Instagram |
| 00:17:29 | 00:17:34 | influencers send them your product for |
| 00:17:31 | 00:17:36 | free in exchange for a review or a |
| 00:17:34 | 00:17:38 | shout-out on your page right it's about |
| 00:17:36 | 00:17:40 | working that business relationship in |
| 00:17:38 | 00:17:41 | your favor so if you have any questions |
| 00:17:40 | 00:17:43 | about any of this stuff that we cover |
| 00:17:41 | 00:17:45 | drop a comment down below if you want |
| 00:17:43 | 00:17:47 | additional training on how to |
| 00:17:45 | 00:17:50 | build a simple five page ecommerce |
| 00:17:47 | 00:17:51 | funnel without any past experience or |
| 00:17:50 | 00:17:53 | tiknical knowledge whatsoever and |
| 00:17:51 | 00:17:55 | building it out the simple way as we |
| 00:17:53 | 00:17:57 | just went through make sure you attend |
| 00:17:55 | 00:17:58 | the sales funnel master glass down in |
| 00:17:57 | 00:18:01 | the description of this video |
| 00:17:58 | 00:18:03 | and if I provided any value to you on |
| 00:18:01 | 00:18:05 | today's video make sure you smash that |
| 00:18:03 | 00:18:07 | subscribe button turn the notification |
| 00:18:05 | 00:18:09 | bellend down below and make sure you |
| 00:18:07 | 00:18:10 | check out the channel every single day |
| 00:18:09 | 00:18:14 | because new content is released here |
| 00:18:10 | 00:18:16 | about business ecommerce investing every |
| 00:18:14 | 00:18:18 | single day but guys have phantastikus |
| 00:18:16 | 00:18:19 | your day and remember your empire starts |
| 00:18:18 | 00:18:30 | now |
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