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How To Stop Amazon Hijackers, Counterfeiters And Scams Once And For All (With Transparency)

Published on: December 9 2022 by MyWifeQuitHerJob Ecommerce Channel

How To Stop Amazon Hijackers, Counterfeiters And Scams Once And For All (With Transparency)

How To Stop Amazon Hijackers, Counterfeiters And Scams Once And For All (With Transparency)

if you sell on amazon and you're sick
and tired of getting knocked off or
copied the solution i'm about to
describe in this video will stop
counterfeiters and piggybackers in their
tracks and solve all of your problems
now if you've been selling on amazon for
any period of time you've probably been
copied or knocked off now fortunately
amazon introduced a program to combat
these practikes launched back in 2017
the amazon transparency program was
created to protect brands and to ensure
that customers receive genuine products
now while it takes several steps to set
up amazon's transparency program has
proven to be an effective solution to
stop hijackers piggybackers and
counterfeiters alike now this video will
provide you with a walkthrough of how
amazon transparency works and how to get
everything set up for your amazon store
now first off what is the amazon
transparency program the amazon
transparency program is a service
offered by amazon that allows you to add
unique serial numbers to your products
to prevent counterfeit goods from being
shipped to customers using a special
item level tracing service in their
fulfillment centers amazon authentikates
each product before shipping every
product is given a unique transparency
code that cannot be faked or duplicated
now products that fail to have their
amazon transparency code authentikated
are considered counterfeit and will not
be shipped now the amazon transparency
code can be scanned by amazon the seller
or the customer to check for
authentikity as a seller you can verify
that your products in amazon's warehouse
are legit and as a customer you can
verify that your merchandise is
authentik now the goal of the amazon
transparency program is to eliminate
counterfeit products from the amazon
marketplace and ensure that customers
get exactly what they bought so thus far
the program has been a huge success and
has helped amazon win the confidence of
both customers and brands now what
countries is the amazon transparency
program available in well it's available
in multiple countries including the us
canada germany france italy spain the uk
japan australia and india
now amazon plans to launch it in more
markets in the future but those are the
countries that are supported right now
so how does the amazon transparency
program work well it works by providing
your company with unique 2d barcodes
that are checked by amazon prior to
shipment now here's how amazon
transparency prevents counterfeit
products from being shipped so first off
your products are first shipped to an
amazon fulfillment center where the
barcodes are scanned for authentikity
when an order is received amazon checks
for a special transparency barcode and
halts a delivery for items that do not
have the barcode or don't pass the
authentikation check now after shipment
customers can check if their products
are genuine by using the amazon
transparency mobile app upon scanning
the code the app shows a green check
mark if the product is authentik and a
red x mark if it's a counterfeit now
every individual product must have its
own unique code so for example if your
brand has 500 units to sell amazon will
generate 500 unique codes for all those
products now customers can reach out to
amazon if their order turns out to be
fake and brands can also provide more
information on the app to consumers such
as manufacturing date manufacturing
place basically any information that you
want to provide
now does this work for fbm sellers well
the answer is yes but the main
difference is that amazon will ask you
for your own unique transparency code
for every transparency enabled item that
you ship to the customer so here's how
it works amazon generates the
transparency codes for you when a sale
is made you must provide amazon with the
codes for the products that you're
shipping and then every product you ship
must have the unique code applied to the
packaging now this program sounds great
but how much does amazon transparency
cost well the transparency program costs
between one cent and five cents per
product shipped now the exact fee
depends on the number of transparency
labels you order for zero to one million
codes it's five cents per code for one
million codes or more it's three cents
per code and anything over 10 million
codes only costs one cent per code
so the approximate cost of
authentikating a thousand items will be
around 50 bucks in addition you must
also consider amazon selling fees and
the additional cost of printing and
applying the labels to every product
that you sell
now the transparency program isn't cheap
to implement so go for it only if you
sell high-end products to avoid
counterfeit sellers and if required you
can expand the program to other products
later if your budget allows so here's
how to get started with the amazon
transparency program now before you
enroll you must meet these requirements
you gotta be brand registered you must
have a global trade item number such as
a upc or ean barcode and you must have
the ability to apply unique amazon
transparency codes on every product that
you sell so here's how you can enroll
visit the amazon transparency page and
click on get started to begin your
enrollment fill out a short form
clicking on request more information
will show you more information about the
enrollment process
now then an onboarding specialist will
contact you within a week or two once
basic verification is performed and then
once the specialist set you up with the
program you can start registering your
products now using the special amazon
transparency portal select the number of
codes you want to generate and the
products you want them on
and it's as simple as that here are the
pros and cons of the program now the
amazon transparency program sounds
appealing here are the pros and cons so
here are the pros increase profits you
can increase your profit by selling
original products and preventing others
from copying you if you sell private
label products you will be the only one
allowed to sell under your listing
hijackers don't have the unique codes
that you purchase from amazon so when
someone tries to sell a copy of your
product on amazon and cannot provide the
unique code their product is marked as
fake and the delivery is stalled you can
also prevent counterfeit products and
amazon transparency is great for that
now in the us alone counterfeit products
worth over 1.3 billion were confiscated
by the department of homeland security
now piracy is a headache for companies
that sell branded merchandise and the
amazon transparency program essentially
puts a stop to getting knocked off the
amazon transparency program will also
protect your reputation and improve your
ratings as it ensures customers receive
original products instead of cheap
knockoffs because every cheap knockoff
that is sold under your listing has a
high probability of generating negative
reviews and damaging your brand
so overall the amazon transparency
program ensures that you are judged for
your own quality
but here are the downsides registration
requires effort and patience now you
need to fill out a form and wait for the
onboarding specialist to contact you
before you can start verifying your
products the transparency program also
adds extra steps to the shipping process
the code for every product is unique and
you have to apply labels on all the
items which can be tedious it's also not
free or cheap labeling comes at a high
cost of around one to five cents per
label you also have to print and apply
labels to all your products separately
which further raises the cost
now the million dollar question here is
amazon transparency worth it well i say
that it's 100 worth it if you sell any
product in high volume on amazon
every popular product on amazon
eventually gets knocked off and you can
save yourself a lot of headache by
enrolling in amazon transparency before
this occurs
amazon allows you to select which
products you wish to enroll in
transparency and not your entire product
portfolio this allows you to prioritize
your products for transparency that have
the highest probability of getting
copied
so overall the amazon transparency
program will save you money by
preventing product suspensions
counterfeits don't follow strict
regulations and use cheap materials so
they cannot be trusted safety standards
are not followed in their manufacturing
making them unsafe for customers
it will also keep your product review
ratings high fake products ruin a
brand's image since people think they're
using original products but because the
quality is nowhere near the real thing
customers will have a bad experience and
leave you a one star review
it also prevents your brand from getting
tarnished fake products damage
businesses and the e-commerce industry
in multiple ways and enrolling in the
amazon transparency program is an
excellent way of tackling counterfeiters
by sending only genuine products to your
customers
now the amazon transparency program is
not perfect nor is it cheap
but it's an effective program supported
by amazon to protect brands and their
original products highly recommended
hope you enjoyed this video now if you
like what you saw there's actually a lot
more where that came from if you
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