How to Stop Etsy Offsite Ads

Etsy Offsite Ads - My Thoughts (Devil's Advocate?) 😈

Etsy's new offsite ad policy has caused many sellers to become upset. In this article, we will explore what these changes might mean for you as a seller and whether Etsy is still worth selling on or if it's time to start selling elsewhere.

Overview of Etsy Offsite Ads:

Etsy's offsite ads are a way for sellers to advertise their products to a wider audience through sites like Google, Facebook, Instagram, Pinterest, and Bing. Until May 1st, 2020, all sellers were able to use this feature for free, but after that, sellers who make a sale from a click on one of Etsy's offsite ads will have to pay an advertising fee.

Mandatory vs. Optional Fees:

For some sellers, the fees will be mandatory, while others will have the choice to opt-in or opt-out. This all depends on how much the seller earns from sales in a 12-month period. If a seller sold over $10,000 in sales on Etsy in the past year, they will automatically be enrolled in offsite advertising and cannot opt-out. However, they will pay a lower percentage of fees compared to those who choose to opt-in.

Fee Hike and Capping:

The fee hike will be more significant for sellers with expensive shipping costs and sellers based outside of North America. The fee will be capped at $100 per sale.

Reaction to the New Policy:

Many sellers are upset about the new policy since it will increase fees, and they may have to raise their prices. Etsy already charges a 5% shipping and transaction fee and a 3-4% fee for Etsy payments. In total, a seller could lose up to 24% of their income from a sale even before considering other costs such as listing fees or cost of goods.

Comparison to Amazon:

Amazon also charges fees, but they have a more extensive customer base and less competition compared to Etsy. It may be a good move to set up shop on Amazon.

Pros and Cons of the Update:

The new policy has both advantages and disadvantages. On the one hand, it is risk-free advertising with no upfront cost, and you only pay once you make a sale. On the other hand, for sellers making over $10,000 in sales on Etsy in the past year, participation in offsite ads is mandatory. Additionally, the offsite ads may create incidental traffic on your shop and you get exposure for free.

Etsy Alternatives:

There are other marketplaces like Amazon, but they also charge fees, and it may be challenging to transfer a customer base.

While the new fees may seem high, they are aligned with the rest of the online space. As long as products are priced correctly, sellers can still make a healthy profit under the new offsite ad fees. It may be best to use Etsy as a form of semi-passive income and redirect effort towards building up a customer base on your own platform.

How to switch OFF Etsy offsite ads

Finding Your Stats and Turning Off Off-Site Ads on Etsy

In this article, we will discuss how to find your stats from offsite ads on Etsy and how to turn off these ads if desired.

Finding Your Stats:

1. Go to your Etsy Shop Manager and click on Stats

2. Scroll down to See Traffic and Sales Driven by Offsite Ads and click on it

3. This will take you to your ads dashboard where you can select the time period and see the number of times your ads were shown, orders, and clicks

4. You can also see how much it would have cost you and how much you have made during that time period

5. The dashboard will show the advertised item, date it was clicked, where it was clicked, and the item the shopper bought

6. Keep in mind that you will be charged within 30 days of the ad being seen by the shopper

Turning Off Off-Site Ads:

1. Go to Settings and click on Off Site Ads

2. Click on Stop Promoting My Products to turn off the ads

3. Keep in mind that off-site ads are currently free until the end of the month, so it may not be worth turning them off just yet

While off-site ads can be useful for promoting your products on high traffic sites, it's important to keep an eye on the cost and decide if it's worth it for your shop. By following the steps outlined in this article, you can find your stats and turn off off-site ads if desired.

Do you need to use Etsy off site ads? How to decide and how to turn them on and off.

Off Site Ads: Do You Need Them?

Off site ads are a marketing feature offered by Etsy, which promotes your listings on external websites like Google, Facebook, and Pinterest. However, the feature is not free, and the fees incurred are based on the sales generated by the ads. In this article, we will discuss the pros and cons of off site ads and help you decide whether you should use them or not.

Pros:

1. Increase in Sales: Off site ads can potentially increase sales by directing more traffic to your listings.

2. Minimal Effort: With off site ads, Etsy takes care of the marketing and promotion for you, saving you time and effort.

3. Cost-effective: Off site ads fees are based on sales generated by the ads, making it a cost-effective way to promote your shop.

Cons:

1. No Control: You have no control over what Etsy advertises on external websites, and you may end up competing with yourself on Google.

2. Additional Fees: The fees incurred by off site ads can eat into your profits, especially if you have free shipping or low-profit margins.

3. Non-optional: Once you reach ten thousand dollars in sales, you are required to use off site ads, and you cannot opt-out again.

How to Find Off Site Ads:

To find off site ads, go to your shop settings, and look for the off site ads option. If you are required to use them, you will not have the option to turn them off.

Off Site Ads in Action:

In the author's main Etsy shop, off site ads are mandatory, and they generate a significant amount of sales. In her digital shop, off site ads are turned on because she does not have to make anything physically. However, in her vintage shop, she turns off off site ads because the items are unique, and people can find them with specific searches.

Off site ads can be a valuable tool to increase sales and save time on marketing. However, the fees and lack of control over what Etsy advertises can be a drawback. Consider your profit margins, shipping costs, and website competition before deciding to use off site ads.

Selling On Etsy | Etsy Offsite Ads Stats {SALES EXPLOSION}

Holy sales explosion! You guys, these are all of the sales that came in this past week from a brand new store on Etsy and just about every single one of these sales is from their new off site ads. Hey guys, Angie here from Wi Fi Wealth and on this channel I make videos about super simple and fun ways to make money from home, so be sure to smash that subscribe button right now so you never miss a video that I release on how to make money.

So let’s first talk about what Etsy off site ads is, then we’re gonna get into the nitty gritty of the off site ads and then we’re gonna look at my exact results inside of my Etsy dashboard for what happened through the middle of April until the beginning of May when they first started off site ads.

- Sales explosion from a brand new store on Etsy due to off site ads

- Wi Fi Wealth channel focuses on making money from home

What is Etsy off site ads:

- New ad platform that advertises on Google, Facebook, Instagram, Pinterest, and Bing

- Optional for sellers who have made less than $10,000 in sales per year

- Sellers who make more than $10,000 cannot opt out

How does it work:

- Charged 15% fee only when Etsy makes a sale from off site ads

- Examples of profit margins with and without off site ads

- Off site ads bring in customers who would not have found your store otherwise

My results:

- Brand new store started in April

- Over $900 in revenue and 29 orders in past 30 days

- Off site ads brought in $727 in sales

Etsy Advertising & Offsite Ads 2021: Worth it...? (Or GIANT Scam?)

Hey guys, welcome back to my Etsy print on demand series for 2021! Today we're going to be discussing Etsy off-site ads, which I have to say, I am not a fan of. Let me tell you a story about how Etsy wasted at least $300 of my money when they rolled out the off-site ads. In this article, I'll give you everything you need to know about it and my recommendation for advertising on Etsy.

Etsy off-site ads are a form of advertising that Etsy automatically enrolls sellers in. They advertise your items on high traffic sites, including Google, Instagram, Facebook, Pinterest, and Bing to drive new buyers straight to your shop. But is it worth it? Let's take a closer look.

- Automatic enrollment in off-site ads

- Advertising your items on high traffic sites

- Pay only when you make a sale

Etsy Ads:

Etsy ads are a little different from off-site ads. They used to allow sellers to structure a maximum bid per click, but now, Etsy's bid management system automatically determines your bid. This change has caused problems for sellers who used to be able to advertise profitably by capping their bids at under 10 cents per click.

- Etsy's bid management system

- Automatic determination of your bid

- No control over bids

In conclusion, Etsy off-site ads may or may not be worth it for your shop. It's risk-free advertising, and you only pay when you make a sale, but it's important to keep an eye on your profit margins. As for Etsy ads, it's no longer possible to set a maximum bid per click, which has caused problems for many sellers. It's important to be aware of these changes and monitor your advertising campaigns closely.

- Monitor your profit margins

- Be aware of changes in advertising policies

- Keep a close eye on your advertising campaigns

Etsy's New Ad Policy! Offsite Ads! What changed?!

Etsy's New Ad Policies: What Has Changed and How I Feel About It

Etsy, a popular online marketplace for handmade and vintage items, has recently made some major changes to its ad policies. In this article, we will discuss what has changed, what's being added, and how we feel about it.

Current Ad Policy:

Etsy's current ad policy allows sellers to set a daily budget for advertising their products. Etsy puts up the ads on both Etsy's platform and Google Shopping. Etsy chooses where the ads will perform best and sellers don't have to worry about the cost per click.

What is Changing:

Etsy is removing Google Shopping from its ad policy and only allowing ads on Etsy's website. However, Etsy is adding a new off-site ad program that uses Google, Facebook, Instagram, Pinterest, and Bing. Sellers have the option to opt-out of the off-site ad program if they make less than $10,000 a year. If they make more than $10,000, they are required to enroll in the program.

Useful Information to Know:

If a customer clicks on a listing and purchases within 30 days, the seller will be charged an advertising fee. The fee depends on how well the shop has performed in the last 365 days. Etsy is able to track clicks and will have a new dashboard for tracking ad performance. If there is a refund or order cancellation, the seller will be partially or fully refunded from the advertising fee.

How We Feel About It:

Overall, we are excited about the changes. The off-site ad program is risk-free and allows us to advertise on different platforms without spending a lot of money. We can also track performance and see where our sales are coming from. We understand that Etsy is a business and we have to play by their rules. We see a benefit for our shop and will continue to use Etsy ads and participate in the off-site ad program.

Etsy's new ad policies have both pros and cons. It's important to understand the changes and how they may affect your shop. As with any business decision, it's up to the individual seller to decide whether or not to participate in the program.