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How to Use Email Marketing with Shopify Dropshipping 2019

Published on: December 21 2022 by Anthony Mastellone

Email marketing is a powerful tool for e-commerce businesses. If you are running a Shopify dropshipping store, email marketing can help you to build a strong relationship with your customers and increase your sales. In this article, we will discuss how to use email marketing with Shopify dropshipping in 2019.

1. Build Your Email List:

- Offer incentives for customers to sign up for your email list, such as a discount code or free shipping.

- Use pop-ups or forms on your website to encourage email sign-ups.

- Consider using a lead magnet, such as a free e-book or guide, to attract potential customers to sign up for your list.

2. Create Email Campaigns:

- Use segmentation to target specific groups of customers with personalized content.

- Use a clear and attention-grabbing subject line to entice customers to open your email.

- Keep your email content concise and focused on one main call-to-action.

- Include high-quality images and graphics in your emails to make them visually appealing.

3. Automate Your Emails:

- Use email automation tools to create a series of automated emails that are triggered by specific customer actions or behaviors.

- Create welcome emails, abandoned cart emails, and post-purchase follow-up emails to keep customers engaged with your store.

- Use retargeting emails to remind customers about products they have viewed but not yet purchased.

4. Measure Your Results:

- Use email analytics to track the success of your email campaigns.

- Monitor open rates, click-through rates, and conversion rates to determine what is working and what needs improvement.

- Use A/B testing to test different subject lines, email content, and call-to-actions to optimize your campaigns.

Email marketing can be a highly effective way to drive sales and build customer relationships for your Shopify dropshipping store. By following these tips, you can create successful email campaigns that engage your customers and drive conversions.

In this video, Anthony Maddaloni discusses the importance of email marketing for Shopify stores and how to implement it. He highlights the following points:

- Anthony Maddaloni introduces himself and the topic of email marketing for Shopify stores.

- He emphasizes the importance of email marketing and promises to provide valuable information on how to implement it.

Why Email Marketing is Important:

- Email marketing is a crucial touchpoint for building connections with customers and increasing the longevity of a brand.

- Automated email funnels can help maximize the value of every store visitor and ensure that ad spend is not wasted.

- Maddaloni provides free email templates to make email marketing easier and less complicated.

Post-Purchase Processes:

- Email marketing can be used to educate customers on products, reduce buyer's remorse, and offer discounts or value to build a connection with the brand.

- This can lead to higher LTV (lifetime value) of customers and repeat sales, which are important for building a sustainable business online.

Abandoned Cart Emails:

- Sending personalized abandoned cart emails can help regain lost sales and reduce cart abandonment.

- Mail Funnels, a Shopify app developed by Maddaloni and his team, offers dynamic cart templates that pull the first three items in a customer's cart and create a button to direct them back to their checkout page.

- The app also offers other pre-built content templates to make email marketing easier and more effective.

- Maddaloni encourages viewers to try Mail Funnels with a 14-day free trial and offers a free consultation call for those who leave an insightful comment.

- He emphasizes the importance of automated email funnels and personalized email marketing in building a successful Shopify store.

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