I Closed 43 Of My Shopify Stores (2021 Update)
Published on: December 4 2022 by Hayden Bowles
I Closed 43 Of My Shopify Stores (2021 Update)
Table of Contents About I Closed 43 Of My Shopify Stores (2021 Update)
| startTime | durationTime | text |
| 00:00:00 | 00:00:03 | well this might be a little embarrassing |
| 00:00:01 | 00:00:06 | but today we're going to tok about |
| 00:00:03 | 00:00:06 | why so many of my shopify stores have |
| 00:00:06 | 00:00:08 | failed |
| 00:00:06 | 00:00:10 | and i'm actually going to break down a |
| 00:00:08 | 00:00:11 | little bit of stigma just kind of stuff |
| 00:00:10 | 00:00:13 | i feel is out there in the industry that |
| 00:00:11 | 00:00:15 | people really don't understand |
| 00:00:13 | 00:00:17 | that ultimately leads to you finding a |
| 00:00:15 | 00:00:19 | product as well as a store |
| 00:00:17 | 00:00:20 | that will ultimately be successful and |
| 00:00:19 | 00:00:21 | successful can mean a whole bunch of |
| 00:00:20 | 00:00:23 | different things |
| 00:00:21 | 00:00:25 | i just plan and simply mean making |
| 00:00:23 | 00:00:27 | profit |
| 00:00:25 | 00:00:28 | so hey welcome back into another video |
| 00:00:27 | 00:00:30 | if you're new here my name is hayden and |
| 00:00:28 | 00:00:31 | on this channel we tok a lot about |
| 00:00:30 | 00:00:33 | business primarily e-commerce real |
| 00:00:31 | 00:00:35 | estate and some other random fun stuff |
| 00:00:33 | 00:00:37 | with cars and travel |
| 00:00:35 | 00:00:38 | in this video i want to take you through |
| 00:00:37 | 00:00:41 | as quickly as possible |
| 00:00:38 | 00:00:42 | three main things that have led to not |
| 00:00:41 | 00:00:43 | only i think the industry standards like |
| 00:00:42 | 00:00:46 | 96 |
| 00:00:43 | 00:00:47 | of shopify stores being closed within a |
| 00:00:46 | 00:00:50 | 60-day window |
| 00:00:47 | 00:00:51 | but also why probably 80 or maybe even |
| 00:00:50 | 00:00:53 | 90 |
| 00:00:51 | 00:00:54 | of my shopify stores have failed and why |
| 00:00:53 | 00:00:57 | an even higher |
| 00:00:54 | 00:00:59 | amount of that have been closed i want |
| 00:00:57 | 00:01:00 | to explain why i only just have a couple |
| 00:00:59 | 00:01:01 | running i want to tok about the |
| 00:01:00 | 00:01:02 | differences that really make something |
| 00:01:01 | 00:01:04 | stand out |
| 00:01:02 | 00:01:05 | and just in case you don't really know |
| 00:01:04 | 00:01:06 | why you haven't watched a lot of stuff |
| 00:01:05 | 00:01:08 | in the channel |
| 00:01:06 | 00:01:11 | this is not from a one store perspective |
| 00:01:08 | 00:01:11 | i myself have probably had over 40 to 45 |
| 00:01:11 | 00:01:14 | stores |
| 00:01:11 | 00:01:15 | over the last five years i haven't done |
| 00:01:14 | 00:01:16 | you know running one store up to three |
| 00:01:15 | 00:01:18 | hundred thousand dollars and then i just |
| 00:01:16 | 00:01:20 | sell a course |
| 00:01:18 | 00:01:21 | i'm actively involved in this industry |
| 00:01:20 | 00:01:23 | every single day i haven't done |
| 00:01:21 | 00:01:24 | five hundred thousand or a million we're |
| 00:01:23 | 00:01:25 | toking tens of millions of dollars in |
| 00:01:24 | 00:01:26 | sales |
| 00:01:25 | 00:01:28 | which is still just such a blip in the |
| 00:01:26 | 00:01:30 | radar when it comes to the total gross |
| 00:01:28 | 00:01:32 | ecommerce sales online |
| 00:01:30 | 00:01:34 | but nonetheless i want to be able to |
| 00:01:32 | 00:01:35 | share my perspective and break all this |
| 00:01:34 | 00:01:36 | down with you so if you're excited for |
| 00:01:35 | 00:01:39 | it make sure to smash a like down below |
| 00:01:36 | 00:01:41 | and let's jump into these three things |
| 00:01:39 | 00:01:42 | so before i fully start embarrassing |
| 00:01:41 | 00:01:44 | myself and explaining exactly a couple |
| 00:01:42 | 00:01:45 | of these mistakes that i've made |
| 00:01:44 | 00:01:47 | i want to just give you a little bit |
| 00:01:45 | 00:01:49 | more on those percentages for my stores |
| 00:01:47 | 00:01:51 | i open multiple stores for the purpose |
| 00:01:49 | 00:01:53 | of making youtube video examples and |
| 00:01:51 | 00:01:54 | showing stuff inside of my course when |
| 00:01:53 | 00:01:57 | i'm like running up a store and i want |
| 00:01:54 | 00:01:58 | to show the ad strategy from scratch |
| 00:01:57 | 00:02:00 | or show something with aggressive |
| 00:01:58 | 00:02:01 | scaling which by the way merry christmas |
| 00:02:00 | 00:02:03 | that's gonna be when i'm posting this |
| 00:02:01 | 00:02:04 | video if you guys celebrate christmas or |
| 00:02:03 | 00:02:06 | just the holidays in general |
| 00:02:04 | 00:02:08 | hope you're having an extremely great |
| 00:02:06 | 00:02:09 | day whenever you're watching this |
| 00:02:08 | 00:02:11 | as long as you're watching this within a |
| 00:02:09 | 00:02:12 | couple week timeline right now you can |
| 00:02:11 | 00:02:14 | find our ecommerce program |
| 00:02:12 | 00:02:16 | on a 50 off discount plus you'll get |
| 00:02:14 | 00:02:17 | access to an additional 20 hours worth |
| 00:02:16 | 00:02:18 | of training |
| 00:02:17 | 00:02:20 | that again just shows you more live |
| 00:02:18 | 00:02:21 | examples from stores that i've built you |
| 00:02:20 | 00:02:22 | can check that out with the top link in |
| 00:02:21 | 00:02:25 | the description |
| 00:02:22 | 00:02:26 | but from a store perspective i've opened |
| 00:02:25 | 00:02:28 | and closed many because they were just |
| 00:02:26 | 00:02:30 | examples and i wasn't like planning on |
| 00:02:28 | 00:02:32 | running it long term but a huge |
| 00:02:30 | 00:02:33 | huge portion of my stores have actually |
| 00:02:32 | 00:02:35 | made |
| 00:02:33 | 00:02:37 | less than zero dollars they've lost me |
| 00:02:35 | 00:02:39 | money maybe they've broken even |
| 00:02:37 | 00:02:40 | i've had a lot to lose and now from a |
| 00:02:39 | 00:02:42 | store perspective |
| 00:02:40 | 00:02:44 | it's very very similar to testing |
| 00:02:42 | 00:02:47 | products so when i build a store |
| 00:02:44 | 00:02:47 | personally for me i'm super selective |
| 00:02:47 | 00:02:49 | and super |
| 00:02:47 | 00:02:51 | hyper analytikal when it comes to my |
| 00:02:49 | 00:02:51 | product research well what does that |
| 00:02:51 | 00:02:53 | mean |
| 00:02:51 | 00:02:55 | that means i'm very confident when i |
| 00:02:53 | 00:02:57 | actually test a product |
| 00:02:55 | 00:02:59 | so i will have an entirely new store |
| 00:02:57 | 00:03:00 | built by my personal development team |
| 00:02:59 | 00:03:01 | that builds stores and they mostly build |
| 00:03:00 | 00:03:03 | them for our clients inside of our |
| 00:03:01 | 00:03:04 | agency e-com season but |
| 00:03:03 | 00:03:05 | nonetheless i'll have them just build a |
| 00:03:04 | 00:03:06 | store real quick you know it cost me |
| 00:03:05 | 00:03:08 | like 80 bucks |
| 00:03:06 | 00:03:10 | haven't built something and then i'll go |
| 00:03:08 | 00:03:11 | throw together some ads keep it pretty |
| 00:03:10 | 00:03:13 | simple test the product oh no it didn't |
| 00:03:11 | 00:03:14 | work whatever let's scrap it |
| 00:03:13 | 00:03:16 | so that's kind of how i test a lot of |
| 00:03:14 | 00:03:17 | people do it on a general store i don't |
| 00:03:16 | 00:03:19 | like to mix data too much |
| 00:03:17 | 00:03:21 | especially when i'm scaling quickly but |
| 00:03:19 | 00:03:22 | i'll focus on these stores and over time |
| 00:03:21 | 00:03:24 | i've also made a lot of stores that are |
| 00:03:22 | 00:03:25 | seasonal i really don't like to do those |
| 00:03:24 | 00:03:27 | anymore |
| 00:03:25 | 00:03:29 | but also stores that are trend based |
| 00:03:27 | 00:03:30 | i've done led light strips i've had |
| 00:03:29 | 00:03:32 | led bars on tops of trucks and that |
| 00:03:30 | 00:03:33 | worked for a while and |
| 00:03:32 | 00:03:35 | you know the different products that i |
| 00:03:33 | 00:03:36 | realized have a certain lifespan |
| 00:03:35 | 00:03:38 | not saying that either of those do or |
| 00:03:36 | 00:03:39 | don't but you know just ones that work |
| 00:03:38 | 00:03:41 | for me for a period of time and then |
| 00:03:39 | 00:03:42 | they might fade off and then i close |
| 00:03:41 | 00:03:43 | down the store after a while because |
| 00:03:42 | 00:03:44 | there's no point |
| 00:03:43 | 00:03:47 | in having a two to three hundred dollar |
| 00:03:44 | 00:03:48 | a month charge for the shopify fee as |
| 00:03:47 | 00:03:49 | well as a few apps |
| 00:03:48 | 00:03:51 | if i'm not actively using it and |
| 00:03:49 | 00:03:52 | actually at least making back that money |
| 00:03:51 | 00:03:54 | every single month |
| 00:03:52 | 00:03:55 | so that's kind of from my perspective on |
| 00:03:54 | 00:03:57 | why a huge amount of my stores are |
| 00:03:55 | 00:03:59 | closed let's tok about industry |
| 00:03:57 | 00:04:00 | standard numbers and my perspective on |
| 00:03:59 | 00:04:02 | this again |
| 00:04:00 | 00:04:03 | just to kind of validate this opinion |
| 00:04:02 | 00:04:04 | and you know i'm able to see this a lot |
| 00:04:03 | 00:04:06 | which is really cool |
| 00:04:04 | 00:04:07 | i'm really grateful to be able to see |
| 00:04:06 | 00:04:08 | that and have so many people like inside |
| 00:04:07 | 00:04:10 | of our program |
| 00:04:08 | 00:04:11 | build successful stores and i get to see |
| 00:04:10 | 00:04:13 | why they work and then they try to start |
| 00:04:11 | 00:04:14 | a second one and it doesn't work so i |
| 00:04:13 | 00:04:15 | get to see that i mean hundreds and |
| 00:04:14 | 00:04:17 | hundreds of times over |
| 00:04:15 | 00:04:19 | the number one issue i see that shopify |
| 00:04:17 | 00:04:21 | stores close down for |
| 00:04:19 | 00:04:22 | is over testing ad strategies so the |
| 00:04:21 | 00:04:24 | number one issue actually doesn't come |
| 00:04:22 | 00:04:26 | with anything shopify related |
| 00:04:24 | 00:04:28 | shopify people like does shopify still |
| 00:04:26 | 00:04:30 | work dude shopify is just a hosting |
| 00:04:28 | 00:04:31 | platform it's what you're doing |
| 00:04:30 | 00:04:33 | for your purpose on shopify if you have |
| 00:04:31 | 00:04:34 | an e-commerce site your purpose is to |
| 00:04:33 | 00:04:36 | get customers |
| 00:04:34 | 00:04:38 | where does that happen marketing so i |
| 00:04:36 | 00:04:39 | see a lot of people over testing ad |
| 00:04:38 | 00:04:41 | strategies which means |
| 00:04:39 | 00:04:42 | they watch me they watch for other |
| 00:04:41 | 00:04:44 | people they watch this guy they watch |
| 00:04:42 | 00:04:46 | this guy in france and this gal |
| 00:04:44 | 00:04:47 | toking about ads maybe your google ads |
| 00:04:46 | 00:04:48 | and facebook ads and they buy two |
| 00:04:47 | 00:04:48 | courses from |
| 00:04:48 | 00:04:49 | people who don't really know what |
| 00:04:48 | 00:04:51 | they're doing and it's a lot of |
| 00:04:49 | 00:04:52 | information i don't even want to say |
| 00:04:51 | 00:04:55 | misinformation |
| 00:04:52 | 00:04:56 | it's just cluttering your brain my |
| 00:04:55 | 00:04:59 | simple piece of advice |
| 00:04:56 | 00:05:01 | is pick one strategy and focus on it |
| 00:04:59 | 00:05:02 | pick one platform i would recommend |
| 00:05:01 | 00:05:05 | facebook but that's up to you |
| 00:05:02 | 00:05:07 | pick one platform one strategy and focus |
| 00:05:05 | 00:05:09 | on that until it's working and then once |
| 00:05:07 | 00:05:10 | it's working you have the cash flow you |
| 00:05:09 | 00:05:12 | can start doing whatever you want |
| 00:05:10 | 00:05:13 | you can introduce new ideas you can |
| 00:05:12 | 00:05:14 | introduce new strategies |
| 00:05:13 | 00:05:16 | that's exactly what i've done and it |
| 00:05:14 | 00:05:18 | works extremely well so again if you |
| 00:05:16 | 00:05:18 | want to learn the facebook ad side of |
| 00:05:18 | 00:05:20 | things and see it all |
| 00:05:18 | 00:05:22 | live instead of just seeing it explained |
| 00:05:20 | 00:05:23 | you can check out that top link in the |
| 00:05:22 | 00:05:25 | description |
| 00:05:23 | 00:05:26 | but over testing your ad strategies |
| 00:05:25 | 00:05:28 | that's by far in my opinion |
| 00:05:26 | 00:05:29 | the number one reason why stores get |
| 00:05:28 | 00:05:31 | shut down super quickly |
| 00:05:29 | 00:05:33 | people spend their entire budget really |
| 00:05:31 | 00:05:33 | fast and go on you have to close the |
| 00:05:33 | 00:05:35 | store |
| 00:05:33 | 00:05:37 | number two kind of relates to spending |
| 00:05:35 | 00:05:41 | money quickly but more so spending money |
| 00:05:37 | 00:05:41 | in a let's say a not so smart fashion |
| 00:05:42 | 00:05:45 | this is how i went broke when i was |
| 00:05:44 | 00:05:46 | starting ecommerce that's not a fake |
| 00:05:45 | 00:05:47 | story |
| 00:05:46 | 00:05:49 | i've told it so many times i've broken i |
| 00:05:47 | 00:05:49 | even found the products and i've shown |
| 00:05:49 | 00:05:51 | you guys |
| 00:05:49 | 00:05:52 | my first four products they were all a |
| 00:05:51 | 00:05:54 | flop and then it was a stupid little |
| 00:05:52 | 00:05:55 | phone case that started working |
| 00:05:54 | 00:05:58 | fail fail fail fail the problem with the |
| 00:05:55 | 00:05:59 | first fail so stupid i had saved up a |
| 00:05:58 | 00:06:00 | decent amount of money is about five |
| 00:05:59 | 00:06:03 | thousand dollars |
| 00:06:00 | 00:06:04 | i invested 100 into that first product |
| 00:06:03 | 00:06:06 | all of my money |
| 00:06:04 | 00:06:07 | because i was confident it would work |
| 00:06:06 | 00:06:09 | why i don't know i didn't know anything |
| 00:06:07 | 00:06:10 | about the ad strategy so i should have |
| 00:06:09 | 00:06:11 | seen |
| 00:06:10 | 00:06:13 | that it wasn't gonna work but never and |
| 00:06:11 | 00:06:16 | this is just my opinion for you |
| 00:06:13 | 00:06:17 | never invest 100 of your starting budget |
| 00:06:16 | 00:06:20 | into your first products marketing |
| 00:06:17 | 00:06:22 | the reason for that even if it does work |
| 00:06:20 | 00:06:24 | it's a bad habit because it's really |
| 00:06:22 | 00:06:26 | not very practikal to assume that your |
| 00:06:24 | 00:06:27 | first product is going to work |
| 00:06:26 | 00:06:29 | just to give you a statistik that i know |
| 00:06:27 | 00:06:32 | for a fact because i'm the one doing it |
| 00:06:29 | 00:06:34 | inside of our agency ecom season we work |
| 00:06:32 | 00:06:36 | with dozens of clients probably about 40 |
| 00:06:34 | 00:06:37 | month over month and new people cycling |
| 00:06:36 | 00:06:39 | and x they don't want to do it |
| 00:06:37 | 00:06:40 | but about 40 consistent clients right |
| 00:06:39 | 00:06:42 | and those people have been with us for a |
| 00:06:40 | 00:06:42 | long time we constantly test products |
| 00:06:42 | 00:06:45 | for them |
| 00:06:42 | 00:06:47 | on average it takes four to seven |
| 00:06:45 | 00:06:49 | products for us to find the first |
| 00:06:47 | 00:06:50 | intro winner is what we call it which |
| 00:06:49 | 00:06:52 | means the first product that starts |
| 00:06:50 | 00:06:53 | producing cash flow that doesn't mean |
| 00:06:52 | 00:06:55 | it's going to be scaled to 500 000 |
| 00:06:53 | 00:06:56 | a month or a million dollars a month it |
| 00:06:55 | 00:06:58 | might just be a small product right and |
| 00:06:56 | 00:06:59 | in the meantime we keep testing more |
| 00:06:58 | 00:07:01 | products |
| 00:06:59 | 00:07:03 | so your first product might not be that |
| 00:07:01 | 00:07:04 | winner which is why i recommend |
| 00:07:03 | 00:07:06 | go slow and i never like to give that |
| 00:07:04 | 00:07:07 | advice because i'm always like you know |
| 00:07:06 | 00:07:09 | super impatient |
| 00:07:07 | 00:07:10 | pedal to the metal let's just go go go |
| 00:07:09 | 00:07:12 | but being patient |
| 00:07:10 | 00:07:14 | is going to help you out long term so |
| 00:07:12 | 00:07:16 | don't spend 100 of your money on the |
| 00:07:14 | 00:07:18 | first product that is a huge reason |
| 00:07:16 | 00:07:19 | number two why in my opinion that people |
| 00:07:18 | 00:07:20 | close down their shopify stores so |
| 00:07:19 | 00:07:21 | quickly |
| 00:07:20 | 00:07:23 | and just to give you an example on that |
| 00:07:21 | 00:07:25 | point this is actually really reminds me |
| 00:07:23 | 00:07:26 | of sales it's very similar if anyone's a |
| 00:07:25 | 00:07:28 | sales person out there |
| 00:07:26 | 00:07:30 | you have to tok to x amount of people |
| 00:07:28 | 00:07:32 | to find the customer it's literally just |
| 00:07:30 | 00:07:33 | a numbers game it's no different with |
| 00:07:32 | 00:07:34 | product testing so if you're a car |
| 00:07:33 | 00:07:35 | salesman |
| 00:07:34 | 00:07:37 | tok to 100 people you know you can get |
| 00:07:35 | 00:07:38 | five people to be interested and get to |
| 00:07:37 | 00:07:40 | the dealership you sell one |
| 00:07:38 | 00:07:42 | so you know your numbers and this is |
| 00:07:40 | 00:07:43 | actually something i started to figure |
| 00:07:42 | 00:07:44 | out and learn when i was in the sales |
| 00:07:43 | 00:07:46 | game doing door-to-door sales |
| 00:07:44 | 00:07:48 | and then when i moved to la when i had |
| 00:07:46 | 00:07:49 | like just turned 17 roughly and i was |
| 00:07:48 | 00:07:50 | always out there |
| 00:07:49 | 00:07:52 | well when i moved to los angeles that's |
| 00:07:50 | 00:07:53 | when i really started figuring this out |
| 00:07:52 | 00:07:55 | it was actually a funny story i'll |
| 00:07:53 | 00:07:56 | summarize it in 10 seconds me and my |
| 00:07:55 | 00:07:57 | friend went to the beach one day in |
| 00:07:56 | 00:07:59 | santa monica |
| 00:07:57 | 00:08:01 | i was 17 and naturally an introvert |
| 00:07:59 | 00:08:02 | wasn't too confident |
| 00:08:01 | 00:08:03 | you know i was just normally just |
| 00:08:02 | 00:08:05 | sitting in my house running my business |
| 00:08:03 | 00:08:07 | stuff making good money |
| 00:08:05 | 00:08:08 | we made our target toked to a hundred |
| 00:08:07 | 00:08:10 | girls that day no matter what |
| 00:08:08 | 00:08:12 | try to get a hundred phone numbers i |
| 00:08:10 | 00:08:13 | think i walked away with like |
| 00:08:12 | 00:08:15 | nine and he had like 12 which is |
| 00:08:13 | 00:08:18 | actually decent rate to get a number |
| 00:08:15 | 00:08:18 | it's not great but nonetheless it took |
| 00:08:18 | 00:08:20 | me so |
| 00:08:18 | 00:08:22 | so long to approach the first girl then |
| 00:08:20 | 00:08:24 | the second one was so much less time so |
| 00:08:22 | 00:08:25 | much less time less time less time |
| 00:08:24 | 00:08:27 | eventually after repetition of numbers |
| 00:08:25 | 00:08:28 | you no longer think about it it becomes |
| 00:08:27 | 00:08:30 | a process |
| 00:08:28 | 00:08:31 | not an emotion it's the same thing in |
| 00:08:30 | 00:08:32 | sales it's the same thing with |
| 00:08:31 | 00:08:34 | e-commerce |
| 00:08:32 | 00:08:36 | do not feel emotion towards your product |
| 00:08:34 | 00:08:37 | just because it's your first product i |
| 00:08:36 | 00:08:38 | understand it might be scary might be |
| 00:08:37 | 00:08:40 | important you're attached to it |
| 00:08:38 | 00:08:43 | it's your first product i get it but |
| 00:08:40 | 00:08:45 | don't spend 100 of your time |
| 00:08:43 | 00:08:46 | just like sales or in this case 100 of |
| 00:08:45 | 00:08:48 | your money on your first product |
| 00:08:46 | 00:08:50 | now number three this is something that |
| 00:08:48 | 00:08:52 | in my opinion |
| 00:08:50 | 00:08:54 | is why i see a lot of people who at |
| 00:08:52 | 00:08:54 | least show me their stuff and are |
| 00:08:54 | 00:08:56 | willing to say hey |
| 00:08:54 | 00:08:58 | can you look at this why is this not |
| 00:08:56 | 00:08:59 | working this is a huge reason let me |
| 00:08:58 | 00:09:00 | make sure this camera's focused i've |
| 00:08:59 | 00:09:01 | been trying to dial it in for you guys i |
| 00:09:00 | 00:09:02 | apologize if it's in and out a little |
| 00:09:01 | 00:09:04 | bit |
| 00:09:02 | 00:09:05 | but one of the huge reasons i see is |
| 00:09:04 | 00:09:07 | people |
| 00:09:05 | 00:09:08 | don't price their products correctly and |
| 00:09:07 | 00:09:10 | that's like a micro thing normally i |
| 00:09:08 | 00:09:12 | don't focus on something this small |
| 00:09:10 | 00:09:14 | but a lot of people be like oh wait i |
| 00:09:12 | 00:09:14 | get it for nine dollars i can sell it |
| 00:09:14 | 00:09:16 | for |
| 00:09:14 | 00:09:18 | 30. let me try and sell it for 35. right |
| 00:09:16 | 00:09:20 | they try to maximize the dollar volume |
| 00:09:18 | 00:09:22 | when they don't even have customers |
| 00:09:20 | 00:09:23 | coming in yet so here's a strategy this |
| 00:09:22 | 00:09:24 | is something nobody told me |
| 00:09:23 | 00:09:26 | through all the courses i've probably |
| 00:09:24 | 00:09:26 | gone through 11 or 12 e-commerce courses |
| 00:09:26 | 00:09:29 | now |
| 00:09:26 | 00:09:30 | just around facebook ads i never saw |
| 00:09:29 | 00:09:31 | this because it's not really like a hot |
| 00:09:30 | 00:09:32 | strategy or something this is just |
| 00:09:31 | 00:09:34 | something i kind of did |
| 00:09:32 | 00:09:35 | if you think you can sell your product |
| 00:09:34 | 00:09:37 | for 25 because that's what it's at on |
| 00:09:35 | 00:09:38 | amazon and it's very easy to sell it for |
| 00:09:37 | 00:09:40 | 25 to 35 |
| 00:09:38 | 00:09:42 | well i'll tell you what if you try to |
| 00:09:40 | 00:09:44 | sell the product for 15 |
| 00:09:42 | 00:09:46 | and it doesn't sell there i can almost |
| 00:09:44 | 00:09:48 | guarantee you won't sell 25 |
| 00:09:46 | 00:09:49 | right so people like wait i'm getting |
| 00:09:48 | 00:09:51 | the product for nine i don't want to |
| 00:09:49 | 00:09:54 | lose money on ads i'm like dude |
| 00:09:51 | 00:09:54 | it's a way to rapid test products lower |
| 00:09:54 | 00:09:56 | your price |
| 00:09:54 | 00:09:58 | see if there's even an interest if |
| 00:09:56 | 00:09:59 | there's not there's no point in spending |
| 00:09:58 | 00:10:01 | more time or money on it because there's |
| 00:09:59 | 00:10:02 | no way to be working at a higher price |
| 00:10:01 | 00:10:03 | point right |
| 00:10:02 | 00:10:06 | so just something to think about that's |
| 00:10:03 | 00:10:07 | an easy way to try your marketing |
| 00:10:06 | 00:10:09 | in a very easy way and start rapid |
| 00:10:07 | 00:10:10 | testing those products so |
| 00:10:09 | 00:10:12 | hopefully this video gave you some |
| 00:10:10 | 00:10:13 | insight into why people typically close |
| 00:10:12 | 00:10:15 | their shopify stores |
| 00:10:13 | 00:10:16 | one word of closing advice for you a |
| 00:10:15 | 00:10:19 | brick and mortar business wouldn't be |
| 00:10:16 | 00:10:20 | stopping within 45 days and canceling |
| 00:10:19 | 00:10:21 | their lease because first of all they |
| 00:10:20 | 00:10:23 | couldn't |
| 00:10:21 | 00:10:24 | it people try to think that online is |
| 00:10:23 | 00:10:25 | something different and it's fast and |
| 00:10:24 | 00:10:27 | it's crazy |
| 00:10:25 | 00:10:28 | just because it can be doesn't mean it |
| 00:10:27 | 00:10:30 | will be for most people |
| 00:10:28 | 00:10:32 | so just be realistik about the timeline |
| 00:10:30 | 00:10:34 | be realistik about your budget i try to |
| 00:10:32 | 00:10:36 | always tell people it's a skill it's a |
| 00:10:34 | 00:10:38 | very high income skill once you learn it |
| 00:10:36 | 00:10:40 | but it just takes time it takes work |
| 00:10:38 | 00:10:41 | just like anything else okay |
| 00:10:40 | 00:10:43 | so i really hope that that message comes |
| 00:10:41 | 00:10:43 | across clear i don't want this to come |
| 00:10:43 | 00:10:45 | across as |
| 00:10:43 | 00:10:46 | bragging or anything and i hope it |
| 00:10:45 | 00:10:47 | doesn't because i'm not trying to flex |
| 00:10:46 | 00:10:49 | some results |
| 00:10:47 | 00:10:50 | i'm not trying to you know say that |
| 00:10:49 | 00:10:52 | everything i do is perfect i mean a very |
| 00:10:50 | 00:10:53 | very very large majority of everything i |
| 00:10:52 | 00:10:54 | try |
| 00:10:53 | 00:10:56 | fails but that's the point you don't |
| 00:10:54 | 00:10:58 | need a lot of stuff to work |
| 00:10:56 | 00:11:00 | to make a bunch of money in this space |
| 00:10:58 | 00:11:01 | so hope that makes sense i hope this |
| 00:11:00 | 00:11:02 | video found you well |
| 00:11:01 | 00:11:04 | hope that you consider dropping a like |
| 00:11:02 | 00:11:06 | down below and if you really want some |
| 00:11:04 | 00:11:07 | in-depth information so you can actually |
| 00:11:06 | 00:11:09 | do this for yourself |
| 00:11:07 | 00:11:10 | and see that entire process step by step |
| 00:11:09 | 00:11:12 | be sure to check out the facebook ad |
| 00:11:10 | 00:11:14 | academy link down below |
| 00:11:12 | 00:11:17 | now that is purely a marketing platform |
| 00:11:14 | 00:11:18 | that that is purely a program |
| 00:11:17 | 00:11:19 | for marketing so if you want to dominate |
| 00:11:18 | 00:11:20 | facebook ads even if you have zero |
| 00:11:19 | 00:11:22 | experience |
| 00:11:20 | 00:11:23 | that's where you go but what i don't |
| 00:11:22 | 00:11:24 | show inside of there is how to build a |
| 00:11:23 | 00:11:26 | store i don't show how to write |
| 00:11:24 | 00:11:28 | the product descriptions the titles the |
| 00:11:26 | 00:11:30 | pricing but what i will do for you is |
| 00:11:28 | 00:11:31 | give you an additional 800 |
| 00:11:30 | 00:11:33 | program with over 20 hours of training |
| 00:11:31 | 00:11:34 | that does show all that stuff |
| 00:11:33 | 00:11:36 | for free that's a training i have not |
| 00:11:34 | 00:11:38 | sold or given away in the last |
| 00:11:36 | 00:11:39 | year so if you want access to that |
| 00:11:38 | 00:11:40 | you're going to be saving a whole i |
| 00:11:39 | 00:11:41 | think it's like you guys are going to be |
| 00:11:40 | 00:11:43 | paying like 200 bucks you're gonna get |
| 00:11:41 | 00:11:44 | all this stuff two separate programs so |
| 00:11:43 | 00:11:45 | check it out enjoy it happy holidays |
| 00:11:44 | 00:11:47 | hope you guys are doing well hope you |
| 00:11:45 | 00:11:50 | enjoyed this video and i'll see you in |
| 00:11:47 | 00:11:50 | the next one |
| 00:11:54 | 00:11:57 | peace |
