I Sold $77,930 Of This Product In 14 Days Online (Shopify BRAND)
Published on: December 4 2022 by Hayden Bowles
I Sold $77,930 Of This Product In 14 Days Online (Shopify BRAND)
Table of Contents
I Sold $77,930 Of This Product In 14 Days Online (Shopify BRAND)
| startTime | durationTime | text |
| 00:00:00 | 00:00:04 | seventy seven thousand nine hundred and |
| 00:00:02 | 00:00:05 | thirty dollars in around two weeks |
| 00:00:04 | 00:00:07 | with this product that i'm about to |
| 00:00:05 | 00:00:09 | share with you inside of this video now |
| 00:00:07 | 00:00:10 | if you stik until the end of the video |
| 00:00:09 | 00:00:11 | i'm actually gonna share with you an |
| 00:00:10 | 00:00:13 | example |
| 00:00:11 | 00:00:15 | of this ad i wanna show you what it |
| 00:00:13 | 00:00:16 | looked like but before we get into that |
| 00:00:15 | 00:00:17 | i'm going to share with you what the |
| 00:00:16 | 00:00:19 | product is |
| 00:00:17 | 00:00:20 | how much i was sourcing it for why we |
| 00:00:19 | 00:00:22 | actually had to order inventory and what |
| 00:00:20 | 00:00:23 | the cost was with that because drop |
| 00:00:22 | 00:00:24 | shipping just wasn't working |
| 00:00:23 | 00:00:26 | i'm going to tok about what i was |
| 00:00:24 | 00:00:27 | selling it for the upsells the total |
| 00:00:26 | 00:00:29 | sales volume |
| 00:00:27 | 00:00:30 | as well as some facebook ad strategies |
| 00:00:29 | 00:00:32 | so if you're excited for it make sure to |
| 00:00:30 | 00:00:33 | drop a like down below as always check |
| 00:00:32 | 00:00:35 | out some of the resources |
| 00:00:33 | 00:00:36 | linked in the description from our |
| 00:00:35 | 00:00:37 | performance dropshipping program to the |
| 00:00:36 | 00:00:38 | facebook ad program |
| 00:00:37 | 00:00:40 | all the way through custom built |
| 00:00:38 | 00:00:42 | ecommerce stores be sure to check those |
| 00:00:40 | 00:00:43 | out and let's jump in all right this is |
| 00:00:42 | 00:00:44 | going to be a full recap |
| 00:00:43 | 00:00:46 | i don't want to just tok about like a |
| 00:00:44 | 00:00:47 | specific facebook ad strategy |
| 00:00:46 | 00:00:49 | i just want to show you the whole thing |
| 00:00:47 | 00:00:51 | i want you to get a big picture here on |
| 00:00:49 | 00:00:53 | what's working okay and this was from |
| 00:00:51 | 00:00:55 | quite some time ago this is a product |
| 00:00:53 | 00:00:56 | i've never shared that i actually sold |
| 00:00:55 | 00:00:58 | this was one of the bigger products that |
| 00:00:56 | 00:00:59 | i was running years ago okay and i sold |
| 00:00:58 | 00:01:01 | it for a while |
| 00:00:59 | 00:01:02 | so this is the product it was a portable |
| 00:01:01 | 00:01:05 | projector now for |
| 00:01:02 | 00:01:06 | a size reference it was probably |
| 00:01:05 | 00:01:08 | slightly there's probably about three of |
| 00:01:06 | 00:01:10 | these put together this is a |
| 00:01:08 | 00:01:11 | little hard drive i have it wasn't very |
| 00:01:10 | 00:01:14 | big and that's what was cool |
| 00:01:11 | 00:01:16 | it was marketed as a portable projector |
| 00:01:14 | 00:01:17 | now the quality was a little bit iffy |
| 00:01:16 | 00:01:18 | depending on where you were sourcing it |
| 00:01:17 | 00:01:21 | from |
| 00:01:18 | 00:01:22 | so after about i'd say 300 or 400 orders |
| 00:01:21 | 00:01:23 | we knew it was a winning product |
| 00:01:22 | 00:01:25 | obviously things were going well |
| 00:01:23 | 00:01:27 | we were paying about an extra and fifty |
| 00:01:25 | 00:01:28 | cents per order |
| 00:01:27 | 00:01:30 | just to get a higher quality product it |
| 00:01:28 | 00:01:31 | had a pretty decent camera |
| 00:01:30 | 00:01:33 | a good range if you had a good clean |
| 00:01:31 | 00:01:34 | surface to project it on in the dark |
| 00:01:33 | 00:01:36 | it definitely worked really well i had |
| 00:01:34 | 00:01:37 | one of them myself i didn't use it on a |
| 00:01:36 | 00:01:38 | regular basis |
| 00:01:37 | 00:01:40 | but we filmed a lot of really cool |
| 00:01:38 | 00:01:41 | content now i first of all want to |
| 00:01:40 | 00:01:43 | apologize in this video if the |
| 00:01:41 | 00:01:44 | lighting's a little off if the audio is |
| 00:01:43 | 00:01:46 | off i'm currently traveling i'm in a |
| 00:01:44 | 00:01:48 | hotel of some sort so |
| 00:01:46 | 00:01:49 | this little temporary setup all good i |
| 00:01:48 | 00:01:51 | just wanted to come at you |
| 00:01:49 | 00:01:53 | with this example okay now on top of |
| 00:01:51 | 00:01:54 | that extra 250 which is |
| 00:01:53 | 00:01:56 | that's a little bit of money you know |
| 00:01:54 | 00:01:56 | that was cutting into our margin for |
| 00:01:56 | 00:01:59 | sure |
| 00:01:56 | 00:02:00 | we were also and when i say we i'm gonna |
| 00:01:59 | 00:02:02 | explain what that means in a second |
| 00:02:00 | 00:02:03 | was also spending an extra 60 cents on |
| 00:02:02 | 00:02:05 | top of that |
| 00:02:03 | 00:02:07 | for the packaging okay now this was |
| 00:02:05 | 00:02:09 | because it wasn't a normal slip package |
| 00:02:07 | 00:02:10 | so for an example if you're selling a |
| 00:02:09 | 00:02:11 | phone case |
| 00:02:10 | 00:02:12 | it just goes in a little plastik bag |
| 00:02:11 | 00:02:13 | that's almost like a zip lock it's an |
| 00:02:12 | 00:02:15 | adhesive lock |
| 00:02:13 | 00:02:17 | it's a very simple that's really cheap |
| 00:02:15 | 00:02:19 | you can get those for like three cents |
| 00:02:17 | 00:02:20 | five cents depending on how many you buy |
| 00:02:19 | 00:02:22 | this was a box right it had to have some |
| 00:02:20 | 00:02:23 | styrofoam in it had to protect it |
| 00:02:22 | 00:02:24 | because it was an electronic |
| 00:02:23 | 00:02:26 | so a little bit more money just to get |
| 00:02:24 | 00:02:28 | the custom packaging right it already |
| 00:02:26 | 00:02:30 | included all the shipping costs for |
| 00:02:28 | 00:02:32 | the basic stuff to fulfill that order |
| 00:02:30 | 00:02:34 | meaning the styrofoam inside of there |
| 00:02:32 | 00:02:36 | all the packaging the little cases that |
| 00:02:34 | 00:02:37 | go around the wires and stuff inside of |
| 00:02:36 | 00:02:38 | the package |
| 00:02:37 | 00:02:40 | we were paying for a custom box on the |
| 00:02:38 | 00:02:42 | outside right with our brand so |
| 00:02:40 | 00:02:44 | this is really really cool uh this |
| 00:02:42 | 00:02:46 | product was unique now when i say we |
| 00:02:44 | 00:02:47 | it's because i never really consider |
| 00:02:46 | 00:02:49 | anything that i do |
| 00:02:47 | 00:02:50 | as my own if i have help if i'm hiring |
| 00:02:49 | 00:02:52 | someone to do something |
| 00:02:50 | 00:02:53 | if i'm paying people to make ad |
| 00:02:52 | 00:02:55 | creatives paying someone to manage to |
| 00:02:53 | 00:02:56 | support people and the supplier and |
| 00:02:55 | 00:02:57 | fulfill orders |
| 00:02:56 | 00:02:58 | it's kind of like a team effort that's |
| 00:02:57 | 00:02:59 | how i view pretty much anything that i |
| 00:02:58 | 00:03:00 | do so |
| 00:02:59 | 00:03:02 | this product was something that i was |
| 00:03:00 | 00:03:04 | really the first person to scale like |
| 00:03:02 | 00:03:05 | really get it up there and i'll explain |
| 00:03:04 | 00:03:06 | how i know that |
| 00:03:05 | 00:03:08 | but it was really cool because i was |
| 00:03:06 | 00:03:10 | able to brand it super quickly |
| 00:03:08 | 00:03:12 | and we had awesome custom packaging and |
| 00:03:10 | 00:03:14 | great feedback as well as custom content |
| 00:03:12 | 00:03:16 | a lot of people who are selling products |
| 00:03:14 | 00:03:18 | like this we're actually getting |
| 00:03:16 | 00:03:20 | absolutely terrible feedback which is |
| 00:03:18 | 00:03:21 | not good so because of that since we're |
| 00:03:20 | 00:03:23 | kind of like the first people to pop |
| 00:03:21 | 00:03:24 | that off and start doing some serious |
| 00:03:23 | 00:03:25 | numbers with it where it was you know |
| 00:03:24 | 00:03:27 | doing 2 300 |
| 00:03:25 | 00:03:29 | 000 a month this was actually something |
| 00:03:27 | 00:03:30 | we were sending out about three to eight |
| 00:03:29 | 00:03:32 | when i say we i was not the one actively |
| 00:03:30 | 00:03:34 | wasting time sending this out we were |
| 00:03:32 | 00:03:36 | sending three to eight cease and desist |
| 00:03:34 | 00:03:37 | every single day to other shopify stores |
| 00:03:36 | 00:03:38 | not because they were trying to sell our |
| 00:03:37 | 00:03:39 | same product |
| 00:03:38 | 00:03:41 | they were ripping our store like word |
| 00:03:39 | 00:03:43 | for word copy each of the descriptions |
| 00:03:41 | 00:03:45 | just change our name slightly by like |
| 00:03:43 | 00:03:46 | one letter they would take our ads they |
| 00:03:45 | 00:03:47 | would take all the photos they would |
| 00:03:46 | 00:03:49 | literally |
| 00:03:47 | 00:03:50 | take everything they could and we were |
| 00:03:49 | 00:03:52 | seeing people every single day we'd get |
| 00:03:50 | 00:03:54 | targeted by ads that were just |
| 00:03:52 | 00:03:55 | literally ripping our ad and putting |
| 00:03:54 | 00:03:57 | their logo over ours |
| 00:03:55 | 00:03:59 | so it was pretty crazy to see and that |
| 00:03:57 | 00:04:00 | was by far still to this day |
| 00:03:59 | 00:04:02 | the product where that's happened the |
| 00:04:00 | 00:04:03 | most even my brand now that does way way |
| 00:04:02 | 00:04:05 | more |
| 00:04:03 | 00:04:06 | we're a huge huge player inside of the |
| 00:04:05 | 00:04:07 | space people don't rip it as much |
| 00:04:06 | 00:04:08 | because |
| 00:04:07 | 00:04:10 | it's not like as much of a trend product |
| 00:04:08 | 00:04:11 | it's evergreen so people aren't like |
| 00:04:10 | 00:04:12 | trying to jump on the bandwagon all the |
| 00:04:11 | 00:04:13 | time so |
| 00:04:12 | 00:04:14 | it's really interesting to see that the |
| 00:04:13 | 00:04:16 | primary ad that was getting ripped |
| 00:04:14 | 00:04:19 | hundreds of times over and over |
| 00:04:16 | 00:04:20 | had about 27 million views and 83 000 |
| 00:04:19 | 00:04:23 | comments in the first two months i will |
| 00:04:20 | 00:04:24 | never forget that because still to this |
| 00:04:23 | 00:04:26 | day not only it wasn't the biggest ad |
| 00:04:24 | 00:04:28 | i've ever run in terms of engagement |
| 00:04:26 | 00:04:30 | but engagement in comparison to views in |
| 00:04:28 | 00:04:33 | comparison to the amount of money spent |
| 00:04:30 | 00:04:34 | it was by far the most engaged ad from |
| 00:04:33 | 00:04:36 | any product i've ever sold |
| 00:04:34 | 00:04:37 | so this product right here that i'm |
| 00:04:36 | 00:04:39 | sharing with you right now this is |
| 00:04:37 | 00:04:41 | by far the thing that i had the most |
| 00:04:39 | 00:04:43 | engagement on out of anything |
| 00:04:41 | 00:04:44 | per capita in terms of money i spent |
| 00:04:43 | 00:04:46 | many people were going |
| 00:04:44 | 00:04:48 | absolutely wild about it you know people |
| 00:04:46 | 00:04:49 | were tagging five friends they'd go by |
| 00:04:48 | 00:04:52 | so the amount of orders that were |
| 00:04:49 | 00:04:52 | flooding in was just absolutely bonkers |
| 00:04:52 | 00:04:53 | okay |
| 00:04:52 | 00:04:56 | all right i'm sorry to interrupt this |
| 00:04:53 | 00:04:58 | video but as promised i'm going to show |
| 00:04:56 | 00:04:59 | you an example of a creative in the same |
| 00:04:58 | 00:05:01 | type of style that i've been using |
| 00:04:59 | 00:05:03 | since pretty much this product starting |
| 00:05:01 | 00:05:05 | to mix in animated clips now |
| 00:05:03 | 00:05:07 | when i was actually selling this product |
| 00:05:05 | 00:05:09 | i was paying almost a thousand dollars |
| 00:05:07 | 00:05:11 | for every single video it's about 900 |
| 00:05:09 | 00:05:12 | bucks and as you guys know i always tok |
| 00:05:11 | 00:05:13 | about and show viral ecom ads i have |
| 00:05:12 | 00:05:15 | them |
| 00:05:13 | 00:05:17 | sponsor these videos very loose term |
| 00:05:15 | 00:05:18 | because i actually use their service and |
| 00:05:17 | 00:05:19 | it's something that legitimately works |
| 00:05:18 | 00:05:21 | otherwise i wouldn't be recommending it |
| 00:05:19 | 00:05:23 | to people i don't recommend stuff |
| 00:05:21 | 00:05:25 | i've promoted two things ever on my |
| 00:05:23 | 00:05:27 | youtube channel i declined probably 15 |
| 00:05:25 | 00:05:28 | offers a day my email gets flooded |
| 00:05:27 | 00:05:29 | but nonetheless i wanted to tok about |
| 00:05:28 | 00:05:30 | this i'm gonna show you guys that |
| 00:05:29 | 00:05:32 | example here in a moment |
| 00:05:30 | 00:05:34 | you can get all sorts of 2d animations |
| 00:05:32 | 00:05:34 | they also have an entire warehouse where |
| 00:05:34 | 00:05:37 | you can do |
| 00:05:34 | 00:05:38 | actual custom branded content so let's |
| 00:05:37 | 00:05:39 | say you're starting to do custom |
| 00:05:38 | 00:05:41 | packaging you want a little bit more of |
| 00:05:39 | 00:05:43 | a spicy creative |
| 00:05:41 | 00:05:45 | send it to them have them actually open |
| 00:05:43 | 00:05:47 | it up through your custom packaging |
| 00:05:45 | 00:05:48 | and show that product perfectly it's |
| 00:05:47 | 00:05:50 | going to look crispy |
| 00:05:48 | 00:05:51 | it's going to convert well especially |
| 00:05:50 | 00:05:52 | when you start making a bunch of |
| 00:05:51 | 00:05:53 | variations off of it this is what i like |
| 00:05:52 | 00:05:55 | to do to pull |
| 00:05:53 | 00:05:56 | more ad creatives to make the lla |
| 00:05:55 | 00:05:58 | audiences work better especially cold |
| 00:05:56 | 00:05:58 | interest targeting but especially |
| 00:05:58 | 00:06:00 | retargeting |
| 00:05:58 | 00:06:02 | you can just mix in different animated |
| 00:06:00 | 00:06:03 | clips so all that stuff is available |
| 00:06:02 | 00:06:05 | here you can check that out from story |
| 00:06:03 | 00:06:06 | ads for stuff like tiktok |
| 00:06:05 | 00:06:08 | all the way through their different |
| 00:06:06 | 00:06:10 | packages custom content again where you |
| 00:06:08 | 00:06:11 | can actually send the product to them |
| 00:06:10 | 00:06:13 | and do all of this stuff |
| 00:06:11 | 00:06:14 | super super cool it's genuinely a great |
| 00:06:13 | 00:06:16 | resource so |
| 00:06:14 | 00:06:17 | let me show you and lay over this video |
| 00:06:16 | 00:06:19 | there's music in the background |
| 00:06:17 | 00:06:20 | i'll just kind of tok over about a |
| 00:06:19 | 00:06:21 | video like this where it actually shows |
| 00:06:20 | 00:06:22 | the product |
| 00:06:21 | 00:06:24 | it shows some people inside of it you're |
| 00:06:22 | 00:06:25 | kind of catching all angles |
| 00:06:24 | 00:06:28 | you have real content mixed with |
| 00:06:25 | 00:06:29 | animated content mixed with some text |
| 00:06:28 | 00:06:30 | not too much |
| 00:06:29 | 00:06:32 | now it's more so when you're running |
| 00:06:30 | 00:06:34 | facebook ads where text becomes an issue |
| 00:06:32 | 00:06:36 | but it's only a primary issue on image |
| 00:06:34 | 00:06:36 | ads which is something we don't do a ton |
| 00:06:36 | 00:06:38 | of |
| 00:06:36 | 00:06:39 | that's more so for like carousel image |
| 00:06:38 | 00:06:41 | retargeting on facebook |
| 00:06:39 | 00:06:42 | which is something that we did a little |
| 00:06:41 | 00:06:44 | bit of for this product this was just |
| 00:06:42 | 00:06:46 | slapping like i mentioned earlier in |
| 00:06:44 | 00:06:47 | this video with lookalike so we didn't |
| 00:06:46 | 00:06:48 | really need a ton of retargeting |
| 00:06:47 | 00:06:50 | obviously it was there but the |
| 00:06:48 | 00:06:52 | retargeting actually wasn't performing a |
| 00:06:50 | 00:06:54 | ton better than the llas |
| 00:06:52 | 00:06:55 | everything was usually in that high twos |
| 00:06:54 | 00:06:57 | to low four range so |
| 00:06:55 | 00:06:59 | let's say your laser three some |
| 00:06:57 | 00:07:00 | retargeting the best is it like 4.2 |
| 00:06:59 | 00:07:02 | which is all a great row as |
| 00:07:00 | 00:07:03 | nonetheless but uh you know it's just |
| 00:07:02 | 00:07:05 | something where it wasn't a huge gap |
| 00:07:03 | 00:07:05 | like it normally would be not a huge |
| 00:07:05 | 00:07:07 | spread but |
| 00:07:05 | 00:07:08 | being able to use places like viral |
| 00:07:07 | 00:07:10 | ecoms to get great content is definitely |
| 00:07:08 | 00:07:11 | something i recommend so |
| 00:07:10 | 00:07:13 | be sure to check that out linked in the |
| 00:07:11 | 00:07:14 | description um you can have a little |
| 00:07:13 | 00:07:16 | discount code there as well that you can |
| 00:07:14 | 00:07:18 | use if you're either looking to start |
| 00:07:16 | 00:07:19 | a product test product whatever or scale |
| 00:07:18 | 00:07:20 | something that you're already starting |
| 00:07:19 | 00:07:21 | to brand so |
| 00:07:20 | 00:07:23 | be sure to check that out and let's get |
| 00:07:21 | 00:07:24 | on with the video let's tok about the |
| 00:07:23 | 00:07:25 | pricing setup because this is super |
| 00:07:24 | 00:07:27 | important okay |
| 00:07:25 | 00:07:30 | from a pricing perspective the sourcing |
| 00:07:27 | 00:07:31 | cost was averaging about 34 |
| 00:07:30 | 00:07:33 | now there was additional cost depending |
| 00:07:31 | 00:07:34 | on where we were shipping it i'll tok |
| 00:07:33 | 00:07:36 | about that in a moment |
| 00:07:34 | 00:07:38 | drop shipping was actually very hard for |
| 00:07:36 | 00:07:39 | this it was taking too long it was too |
| 00:07:38 | 00:07:41 | long of a process |
| 00:07:39 | 00:07:42 | the shipping time was terrible it was a |
| 00:07:41 | 00:07:44 | little bit inconsistent because we were |
| 00:07:42 | 00:07:45 | pushing about three weeks and |
| 00:07:44 | 00:07:46 | if you guys know how i structure things |
| 00:07:45 | 00:07:48 | that's what we toked about in our |
| 00:07:46 | 00:07:49 | performance dropshipping program |
| 00:07:48 | 00:07:51 | how you can drop ship with five to ten |
| 00:07:49 | 00:07:54 | day shipping times sometimes even less |
| 00:07:51 | 00:07:55 | be very very dialed in with that three |
| 00:07:54 | 00:07:57 | weeks pushes it |
| 00:07:55 | 00:07:58 | two weeks is like the max ceiling |
| 00:07:57 | 00:08:00 | otherwise you're going to have ad |
| 00:07:58 | 00:08:01 | account issues and processor issues and |
| 00:08:00 | 00:08:02 | that that's always what ends up |
| 00:08:01 | 00:08:04 | happening so you ended up leaving having |
| 00:08:02 | 00:08:05 | to basically dump all the profits it was |
| 00:08:04 | 00:08:06 | initially making |
| 00:08:05 | 00:08:08 | right back into ordering some inventory |
| 00:08:06 | 00:08:08 | and it was a really fun product to start |
| 00:08:08 | 00:08:10 | testing |
| 00:08:08 | 00:08:12 | it really was now from the team effort |
| 00:08:10 | 00:08:13 | perspective i had a student that was |
| 00:08:12 | 00:08:15 | running this product this was someone |
| 00:08:13 | 00:08:16 | who had probably gone through a course |
| 00:08:15 | 00:08:17 | he's now a good friend of mine i won't |
| 00:08:16 | 00:08:19 | say his name just for privacy he's |
| 00:08:17 | 00:08:20 | bought a couple of fun cars and made |
| 00:08:19 | 00:08:21 | some really good money |
| 00:08:20 | 00:08:23 | and had a lot of fun learning facebook |
| 00:08:21 | 00:08:24 | ads he was doing like 200 bucks a day |
| 00:08:23 | 00:08:25 | with this product didn't really know |
| 00:08:24 | 00:08:26 | what he was doing with the ads so he |
| 00:08:25 | 00:08:28 | asked for help |
| 00:08:26 | 00:08:30 | i directly took on this product and ran |
| 00:08:28 | 00:08:31 | 100 of the ads myself |
| 00:08:30 | 00:08:33 | so he had a percentage of the store i |
| 00:08:31 | 00:08:34 | was doing all the work and kind of |
| 00:08:33 | 00:08:35 | brought on my team and all the people to |
| 00:08:34 | 00:08:36 | manage everything so |
| 00:08:35 | 00:08:38 | you know he would do simple things like |
| 00:08:36 | 00:08:39 | sending out the cease and desist and |
| 00:08:38 | 00:08:41 | kind of managing some of the people so |
| 00:08:39 | 00:08:43 | it was super fun to do |
| 00:08:41 | 00:08:44 | this was initially doing about eight to |
| 00:08:43 | 00:08:45 | ten thousand a day right as it's up at |
| 00:08:44 | 00:08:46 | its peak i'll show you the chart here in |
| 00:08:45 | 00:08:48 | a minute |
| 00:08:46 | 00:08:49 | um before the ad account went down ad |
| 00:08:48 | 00:08:51 | account went down for five days |
| 00:08:49 | 00:08:53 | now this was two years ago this was |
| 00:08:51 | 00:08:55 | about two years ago ran this for a while |
| 00:08:53 | 00:08:57 | this is about two years ago and facebook |
| 00:08:55 | 00:08:59 | wasn't as aggressively disabling or |
| 00:08:57 | 00:09:00 | restricting people |
| 00:08:59 | 00:09:02 | based on increasing your budgets too |
| 00:09:00 | 00:09:04 | fast i still personally believe that |
| 00:09:02 | 00:09:06 | that is why this ad account went down |
| 00:09:04 | 00:09:08 | ramping up the ad spent too quick on |
| 00:09:06 | 00:09:09 | that account that was only three or four |
| 00:09:08 | 00:09:10 | weeks old |
| 00:09:09 | 00:09:12 | so it was something where i think that |
| 00:09:10 | 00:09:13 | was the red flag we did get the ad |
| 00:09:12 | 00:09:14 | account back it was a verified business |
| 00:09:13 | 00:09:15 | manager |
| 00:09:14 | 00:09:17 | and as soon as that ad account was back |
| 00:09:15 | 00:09:19 | it was back off to the races 5k |
| 00:09:17 | 00:09:21 | then 7k today 10k and it was hovering |
| 00:09:19 | 00:09:23 | about 8 to 10k |
| 00:09:21 | 00:09:24 | some days pushing up to 13 to 15. so it |
| 00:09:23 | 00:09:26 | was doing around that 300 |
| 00:09:24 | 00:09:28 | 000 a month mark very consistently it |
| 00:09:26 | 00:09:29 | was super profitable |
| 00:09:28 | 00:09:31 | uh we had some amazing upsells we would |
| 00:09:29 | 00:09:34 | actually sell a 200 |
| 00:09:31 | 00:09:35 | screen that had an entire frame around |
| 00:09:34 | 00:09:37 | it we had a really good margin on that |
| 00:09:35 | 00:09:39 | not a lot of people would take it but |
| 00:09:37 | 00:09:40 | it was so high tiket that the average |
| 00:09:39 | 00:09:41 | order value was just through the roof |
| 00:09:40 | 00:09:44 | okay |
| 00:09:41 | 00:09:45 | so we're sourcing for about 34 bucks the |
| 00:09:44 | 00:09:46 | optimal selling price this is what |
| 00:09:45 | 00:09:48 | worked the best for us |
| 00:09:46 | 00:09:50 | everybody else would rip this product |
| 00:09:48 | 00:09:52 | would constantly like literally copy |
| 00:09:50 | 00:09:53 | every little thing that we did so |
| 00:09:52 | 00:09:54 | they were all set up for 89 but when we |
| 00:09:53 | 00:09:56 | first started this product i had a |
| 00:09:54 | 00:09:58 | priced at 69.99 |
| 00:09:56 | 00:10:00 | and i actually lowered it from from what |
| 00:09:58 | 00:10:00 | my friend was selling it and the reason |
| 00:10:00 | 00:10:02 | for that |
| 00:10:00 | 00:10:04 | was because it was getting some decent |
| 00:10:02 | 00:10:06 | orders it was fairly profitable i was |
| 00:10:04 | 00:10:07 | like okay let's make less of a margin |
| 00:10:06 | 00:10:09 | which actually ended up making the same |
| 00:10:07 | 00:10:10 | margin i said let's make less of a |
| 00:10:09 | 00:10:12 | margin and just get a whole bunch more |
| 00:10:10 | 00:10:13 | orders to build data and get the ad |
| 00:10:12 | 00:10:15 | account going quicker |
| 00:10:13 | 00:10:17 | so that's what we did worked very well |
| 00:10:15 | 00:10:19 | then raised it to 79.99 |
| 00:10:17 | 00:10:20 | which is back what it originally was saw |
| 00:10:19 | 00:10:22 | no decrease in conversions |
| 00:10:20 | 00:10:24 | which is when you want to keep slowly |
| 00:10:22 | 00:10:26 | raising it every couple of weeks so went |
| 00:10:24 | 00:10:27 | from there to 89 then to 99 |
| 00:10:26 | 00:10:29 | and 99 is where it caused issues around |
| 00:10:27 | 00:10:30 | 100 price point |
| 00:10:29 | 00:10:32 | i did notike a pretty decent size |
| 00:10:30 | 00:10:34 | decreasing conversions so it ended up |
| 00:10:32 | 00:10:36 | optimizing out at 89 bucks |
| 00:10:34 | 00:10:38 | so if you think about the gap from about |
| 00:10:36 | 00:10:40 | 35 to 90 |
| 00:10:38 | 00:10:41 | it's a pretty decent sized jump and what |
| 00:10:40 | 00:10:43 | is that 45 bucks |
| 00:10:41 | 00:10:45 | average cost per purchase sitting at |
| 00:10:43 | 00:10:47 | like 13 to 23 depending on |
| 00:10:45 | 00:10:48 | the location of the ads what we were |
| 00:10:47 | 00:10:49 | targeting what was going on what |
| 00:10:48 | 00:10:51 | creative was being used |
| 00:10:49 | 00:10:52 | so it was really really cool to see that |
| 00:10:51 | 00:10:53 | and it was working well and it was |
| 00:10:52 | 00:10:55 | something being scaled |
| 00:10:53 | 00:10:57 | purely through facebook ads so for |
| 00:10:55 | 00:10:58 | everybody toking about facebook ads i |
| 00:10:57 | 00:11:00 | love facebook that's like my favorite |
| 00:10:58 | 00:11:01 | advertising platform in terms of |
| 00:11:00 | 00:11:03 | knowledge that's what i've worked on for |
| 00:11:01 | 00:11:04 | the last five years i've just tried to |
| 00:11:03 | 00:11:06 | master that |
| 00:11:04 | 00:11:07 | and it's been really fun influencers |
| 00:11:06 | 00:11:08 | though on instagram and youtube |
| 00:11:07 | 00:11:10 | were definitely something that i had |
| 00:11:08 | 00:11:12 | toyed around with the idea of although i |
| 00:11:10 | 00:11:12 | never got around to doing i thought you |
| 00:11:12 | 00:11:14 | know |
| 00:11:12 | 00:11:16 | this is such a new product we're already |
| 00:11:14 | 00:11:18 | like the main people in the space |
| 00:11:16 | 00:11:19 | and when you're like the pioneer of that |
| 00:11:18 | 00:11:21 | and you're someone who's clearly the |
| 00:11:19 | 00:11:22 | main brand and the most trusted you have |
| 00:11:21 | 00:11:23 | the most followers you have the most |
| 00:11:22 | 00:11:25 | engaged ads |
| 00:11:23 | 00:11:27 | your store looks the best everything |
| 00:11:25 | 00:11:29 | well i figured the influencers would |
| 00:11:27 | 00:11:30 | absolutely smash it on youtube even |
| 00:11:29 | 00:11:31 | snapchat |
| 00:11:30 | 00:11:32 | instagram the reason i didn't end up |
| 00:11:31 | 00:11:33 | doing that the facebook ads were |
| 00:11:32 | 00:11:34 | literally just |
| 00:11:33 | 00:11:36 | butter i mean they were just buttery |
| 00:11:34 | 00:11:38 | working so so well and that was |
| 00:11:36 | 00:11:39 | consuming a large amount of my time i |
| 00:11:38 | 00:11:41 | was the one running everything right |
| 00:11:39 | 00:11:43 | so this was also in my super solid about |
| 00:11:41 | 00:11:46 | two years ago it was 2019 |
| 00:11:43 | 00:11:47 | uh mid-2019 or early 2019 whatever that |
| 00:11:46 | 00:11:49 | was my like |
| 00:11:47 | 00:11:51 | it was early 2019 february march this |
| 00:11:49 | 00:11:52 | was like my really big like facebook ad |
| 00:11:51 | 00:11:54 | push where i went from |
| 00:11:52 | 00:11:56 | i was really pissed off honestly and |
| 00:11:54 | 00:11:58 | like being tired of like doing like 2k |
| 00:11:56 | 00:12:00 | 3k 4k 5k a day and like kind of being |
| 00:11:58 | 00:12:01 | stuck in that box so this store was kind |
| 00:12:00 | 00:12:02 | of something that actually helped me |
| 00:12:01 | 00:12:03 | break out above that |
| 00:12:02 | 00:12:05 | there had been the occasional thing with |
| 00:12:03 | 00:12:06 | other stores but having a store that was |
| 00:12:05 | 00:12:09 | like consistently |
| 00:12:06 | 00:12:12 | 10k 10k 10k 10k with like 2900 profit |
| 00:12:09 | 00:12:13 | 3300 profit it was very healthy margins |
| 00:12:12 | 00:12:15 | so having that consistently and working |
| 00:12:13 | 00:12:16 | on other things inside of facebook ads |
| 00:12:15 | 00:12:17 | and being able to start testing new |
| 00:12:16 | 00:12:18 | stuff |
| 00:12:17 | 00:12:19 | that was something that i was like i was |
| 00:12:18 | 00:12:20 | really enjoying i was like you know |
| 00:12:19 | 00:12:21 | being able to have that firsthand |
| 00:12:20 | 00:12:23 | learning experience |
| 00:12:21 | 00:12:25 | was really fun so that was like drilling |
| 00:12:23 | 00:12:26 | down my strategies |
| 00:12:25 | 00:12:27 | those strategies have since been |
| 00:12:26 | 00:12:28 | reworked and now it's pretty easy for me |
| 00:12:27 | 00:12:30 | to manage |
| 00:12:28 | 00:12:31 | at least 100k a day in sales just |
| 00:12:30 | 00:12:33 | through facebook ads on each store |
| 00:12:31 | 00:12:34 | i think that if i have healthy ad |
| 00:12:33 | 00:12:35 | accounts that are not giving any issues |
| 00:12:34 | 00:12:37 | which just becomes more and more |
| 00:12:35 | 00:12:38 | difficult nowadays |
| 00:12:37 | 00:12:40 | i think i can manage probably three |
| 00:12:38 | 00:12:41 | times that it really just depends on the |
| 00:12:40 | 00:12:42 | ad account |
| 00:12:41 | 00:12:44 | setup which is why as you guys know you |
| 00:12:42 | 00:12:44 | know we go through in-depth structures |
| 00:12:44 | 00:12:47 | with |
| 00:12:44 | 00:12:48 | you know using proxies why we avoid vpns |
| 00:12:47 | 00:12:49 | different server setups and stuff that |
| 00:12:48 | 00:12:50 | you can use to keep your ad accounts |
| 00:12:49 | 00:12:53 | secure |
| 00:12:50 | 00:12:54 | and not unfortunately remove the ability |
| 00:12:53 | 00:12:55 | of being disabled but lowering that |
| 00:12:54 | 00:12:57 | chance and then making sure that you can |
| 00:12:55 | 00:12:58 | still have other ad accounts running if |
| 00:12:57 | 00:12:59 | something does go down so |
| 00:12:58 | 00:13:02 | that's definitely something that we |
| 00:12:59 | 00:13:03 | focus on now these were almost all llas |
| 00:13:02 | 00:13:06 | everything was a lookalike and the |
| 00:13:03 | 00:13:07 | reason for that the interests were okay |
| 00:13:06 | 00:13:10 | but those were the ones that were in the |
| 00:13:07 | 00:13:12 | 20 cpps so getting the 21s the 24s the |
| 00:13:10 | 00:13:13 | 27s which were still profitable |
| 00:13:12 | 00:13:15 | i was still running those but that |
| 00:13:13 | 00:13:18 | definitely wasn't my scaling focus |
| 00:13:15 | 00:13:19 | so the scaling was definitely with llas |
| 00:13:18 | 00:13:22 | but it was primarily |
| 00:13:19 | 00:13:22 | worldwide now as promised with the |
| 00:13:22 | 00:13:25 | shipping times |
| 00:13:22 | 00:13:26 | this is where we had some issues okay i |
| 00:13:25 | 00:13:28 | had no choice after about a month |
| 00:13:26 | 00:13:30 | but to exclude certain countries saudi |
| 00:13:28 | 00:13:32 | arabia was the worst |
| 00:13:30 | 00:13:33 | the reason for that i have a list of |
| 00:13:32 | 00:13:34 | things that i share inside the programs |
| 00:13:33 | 00:13:35 | of countries |
| 00:13:34 | 00:13:38 | that should always always always remove |
| 00:13:35 | 00:13:39 | i will never target them for any reason |
| 00:13:38 | 00:13:42 | and it's really simple there's |
| 00:13:39 | 00:13:43 | additional cost and high fraud |
| 00:13:42 | 00:13:44 | so certain countries are just very |
| 00:13:43 | 00:13:46 | expensive to ship to we don't get a lot |
| 00:13:44 | 00:13:47 | of fraud out of saudi arabia i don't |
| 00:13:46 | 00:13:49 | target it anymore |
| 00:13:47 | 00:13:50 | but there's a huge huge huge huge |
| 00:13:49 | 00:13:52 | increase in the cost |
| 00:13:50 | 00:13:54 | to import some products into that |
| 00:13:52 | 00:13:55 | country and to actually send them there |
| 00:13:54 | 00:13:57 | and that's where the issue was so for |
| 00:13:55 | 00:13:58 | example sourcing for about 34 bucks for |
| 00:13:57 | 00:14:01 | base product |
| 00:13:58 | 00:14:02 | the shipping was an additional like 25 |
| 00:14:01 | 00:14:04 | 22 25 |
| 00:14:02 | 00:14:05 | it was ridiculous i didn't know that and |
| 00:14:04 | 00:14:06 | for whatever reason the supplier didn't |
| 00:14:05 | 00:14:08 | tell me that |
| 00:14:06 | 00:14:10 | until like three weeks in four weeks we |
| 00:14:08 | 00:14:11 | paid the first invoice and i was like |
| 00:14:10 | 00:14:12 | just kind of look at the numbers let you |
| 00:14:11 | 00:14:14 | know not all the orders are from saudi |
| 00:14:12 | 00:14:16 | arabia i was like okay |
| 00:14:14 | 00:14:17 | this doesn't add up by like four grand |
| 00:14:16 | 00:14:19 | five grand and i was like okay why am i |
| 00:14:17 | 00:14:20 | giving like this doesn't make sense |
| 00:14:19 | 00:14:22 | so went back through and got all the |
| 00:14:20 | 00:14:23 | specifics for each country the ship and |
| 00:14:22 | 00:14:24 | i was like holy cow |
| 00:14:23 | 00:14:26 | there was like six countries that were |
| 00:14:24 | 00:14:27 | really expensive an extra seven dollars |
| 00:14:26 | 00:14:28 | an extra 13 |
| 00:14:27 | 00:14:30 | so that's where we were getting |
| 00:14:28 | 00:14:32 | absolutely just just beaten up so |
| 00:14:30 | 00:14:34 | saudi arabia was uh by far the most |
| 00:14:32 | 00:14:35 | expensive one shipping there made each |
| 00:14:34 | 00:14:37 | order on average |
| 00:14:35 | 00:14:38 | break even maybe unprofitable so just |
| 00:14:37 | 00:14:40 | eliminated that when the shipping times |
| 00:14:38 | 00:14:41 | were also longer so |
| 00:14:40 | 00:14:43 | took a few weeks to notike again there |
| 00:14:41 | 00:14:44 | are a lot of orders sent there the saudi |
| 00:14:43 | 00:14:46 | people definitely |
| 00:14:44 | 00:14:47 | loved loved loved this product so it was |
| 00:14:46 | 00:14:49 | something really cool |
| 00:14:47 | 00:14:50 | and i just wanted to break that down and |
| 00:14:49 | 00:14:51 | this is something that |
| 00:14:50 | 00:14:53 | you know it's been a really really |
| 00:14:51 | 00:14:55 | interesting product to test over the |
| 00:14:53 | 00:14:56 | last couple years and it's not something |
| 00:14:55 | 00:14:58 | i sell anymore |
| 00:14:56 | 00:14:59 | but this is just a super important one |
| 00:14:58 | 00:14:59 | for me because this is kind of a |
| 00:14:59 | 00:15:01 | milestone |
| 00:14:59 | 00:15:02 | you know being able to have that store |
| 00:15:01 | 00:15:05 | like really popped above |
| 00:15:02 | 00:15:06 | in terms of not just the sales but like |
| 00:15:05 | 00:15:08 | being there consistently |
| 00:15:06 | 00:15:10 | with a super healthy margin with |
| 00:15:08 | 00:15:11 | branding it very well |
| 00:15:10 | 00:15:13 | with being like the main person in that |
| 00:15:11 | 00:15:14 | space in terms of everybody who's |
| 00:15:13 | 00:15:16 | ripping our stuff |
| 00:15:14 | 00:15:17 | like left and right like i've never sent |
| 00:15:16 | 00:15:18 | out that many cease and desist |
| 00:15:17 | 00:15:20 | or had to deal with that many issues of |
| 00:15:18 | 00:15:22 | reporting ads and just you know |
| 00:15:20 | 00:15:23 | overcoming all those issues so it was |
| 00:15:22 | 00:15:25 | really fun to be able to learn that |
| 00:15:23 | 00:15:27 | be able to toy around with new things |
| 00:15:25 | 00:15:29 | inside of the ad accounts spend money on |
| 00:15:27 | 00:15:31 | stuff that i hadn't previously tried |
| 00:15:29 | 00:15:32 | and be able to say okay i'm gonna launch |
| 00:15:31 | 00:15:34 | this thousand dollar a day ad |
| 00:15:32 | 00:15:36 | i know it's probably not gonna be |
| 00:15:34 | 00:15:38 | profitable sometimes it was |
| 00:15:36 | 00:15:39 | but i'm still gonna be okay the store |
| 00:15:38 | 00:15:41 | will still be profitable |
| 00:15:39 | 00:15:43 | day over day no matter what crazy thing |
| 00:15:41 | 00:15:45 | i test and that is the situation |
| 00:15:43 | 00:15:46 | when you're in that range of profit |
| 00:15:45 | 00:15:48 | every day |
| 00:15:46 | 00:15:49 | that's where you get to learn a lot |
| 00:15:48 | 00:15:50 | because you can do anything and still |
| 00:15:49 | 00:15:52 | remain profitable so |
| 00:15:50 | 00:15:54 | that's something i truly enjoyed and |
| 00:15:52 | 00:15:55 | since then it's just progressed so yeah |
| 00:15:54 | 00:15:56 | if you have any questions i just wanted |
| 00:15:55 | 00:15:57 | to be open and honest and transparent in |
| 00:15:56 | 00:15:58 | this video if you have any questions |
| 00:15:57 | 00:16:00 | about the product |
| 00:15:58 | 00:16:01 | the ads or anything to do with what we |
| 00:16:00 | 00:16:02 | just toked about leave it in the |
| 00:16:01 | 00:16:04 | comment section down below |
| 00:16:02 | 00:16:06 | again be sure to check out resources |
| 00:16:04 | 00:16:06 | like viral ecom ads that's where we |
| 00:16:06 | 00:16:08 | create |
| 00:16:06 | 00:16:09 | the viral ads for products like this as |
| 00:16:08 | 00:16:10 | well as for every single product we test |
| 00:16:09 | 00:16:13 | you got to give |
| 00:16:10 | 00:16:14 | each product a fair shot at advertising |
| 00:16:13 | 00:16:15 | that's why we always focus on making |
| 00:16:14 | 00:16:17 | really amazing creatives |
| 00:16:15 | 00:16:19 | with amazing ad copy we got the right |
| 00:16:17 | 00:16:20 | product priced a little bit low just to |
| 00:16:19 | 00:16:22 | see if there's a demand |
| 00:16:20 | 00:16:23 | so make sure you use viral ecom ads for |
| 00:16:22 | 00:16:25 | that you can find that linked below as |
| 00:16:23 | 00:16:26 | well as a little discount code for it |
| 00:16:25 | 00:16:28 | be sure to check out the programs as |
| 00:16:26 | 00:16:28 | well as the custom built ecommerce |
| 00:16:28 | 00:16:30 | stores |
| 00:16:28 | 00:16:31 | all that stuff linked in the description |
| 00:16:30 | 00:16:32 | pay attention to it because that is the |
| 00:16:31 | 00:16:34 | stuff |
| 00:16:32 | 00:16:35 | that works for hundreds and hundreds and |
| 00:16:34 | 00:16:37 | hundreds and hundreds of people as well |
| 00:16:35 | 00:16:38 | as myself every single day on pretty |
| 00:16:37 | 00:16:39 | much any product that i actually start |
| 00:16:38 | 00:16:41 | scaling so |
| 00:16:39 | 00:16:42 | it's a lot of fun stuff definitely want |
| 00:16:41 | 00:16:44 | to continue being open and transparent |
| 00:16:42 | 00:16:45 | and more examples so |
| 00:16:44 | 00:16:46 | we got a lot more fun stuff coming here |
| 00:16:45 | 00:16:47 | on the youtube channel i'd appreciate if |
| 00:16:46 | 00:16:49 | you drop a like |
| 00:16:47 | 00:16:50 | subscribe stik around and with that |
| 00:16:49 | 00:16:53 | being said i'll see you in the next |
| 00:16:50 | 00:16:53 | video |
| 00:16:59 | 00:17:02 | peace |
