#1 TikTok Ads Spy Tool

A Better Way to Make TikTok Ads Dropshipping & TikTok For Business

  • Find TikTok winning products & TikTok dropshipping ads.
  • Analyze TikTok advertisers
  • Get the Latest TikTok Shop Data.
Try It Free

I Sold $77,930 Of This Product In 14 Days Online (Shopify BRAND)

Published on: December 4 2022 by Hayden Bowles

I Sold $77,930 Of This Product In 14 Days Online (Shopify BRAND)

I Sold $77,930 Of This Product In 14 Days Online (Shopify BRAND)

startTime durationTime text
00:00:00 00:00:04 seventy seven thousand nine hundred and
00:00:02 00:00:05 thirty dollars in around two weeks
00:00:04 00:00:07 with this product that i'm about to
00:00:05 00:00:09 share with you inside of this video now
00:00:07 00:00:10 if you stik until the end of the video
00:00:09 00:00:11 i'm actually gonna share with you an
00:00:10 00:00:13 example
00:00:11 00:00:15 of this ad i wanna show you what it
00:00:13 00:00:16 looked like but before we get into that
00:00:15 00:00:17 i'm going to share with you what the
00:00:16 00:00:19 product is
00:00:17 00:00:20 how much i was sourcing it for why we
00:00:19 00:00:22 actually had to order inventory and what
00:00:20 00:00:23 the cost was with that because drop
00:00:22 00:00:24 shipping just wasn't working
00:00:23 00:00:26 i'm going to tok about what i was
00:00:24 00:00:27 selling it for the upsells the total
00:00:26 00:00:29 sales volume
00:00:27 00:00:30 as well as some facebook ad strategies
00:00:29 00:00:32 so if you're excited for it make sure to
00:00:30 00:00:33 drop a like down below as always check
00:00:32 00:00:35 out some of the resources
00:00:33 00:00:36 linked in the description from our
00:00:35 00:00:37 performance dropshipping program to the
00:00:36 00:00:38 facebook ad program
00:00:37 00:00:40 all the way through custom built
00:00:38 00:00:42 ecommerce stores be sure to check those
00:00:40 00:00:43 out and let's jump in all right this is
00:00:42 00:00:44 going to be a full recap
00:00:43 00:00:46 i don't want to just tok about like a
00:00:44 00:00:47 specific facebook ad strategy
00:00:46 00:00:49 i just want to show you the whole thing
00:00:47 00:00:51 i want you to get a big picture here on
00:00:49 00:00:53 what's working okay and this was from
00:00:51 00:00:55 quite some time ago this is a product
00:00:53 00:00:56 i've never shared that i actually sold
00:00:55 00:00:58 this was one of the bigger products that
00:00:56 00:00:59 i was running years ago okay and i sold
00:00:58 00:01:01 it for a while
00:00:59 00:01:02 so this is the product it was a portable
00:01:01 00:01:05 projector now for
00:01:02 00:01:06 a size reference it was probably
00:01:05 00:01:08 slightly there's probably about three of
00:01:06 00:01:10 these put together this is a
00:01:08 00:01:11 little hard drive i have it wasn't very
00:01:10 00:01:14 big and that's what was cool
00:01:11 00:01:16 it was marketed as a portable projector
00:01:14 00:01:17 now the quality was a little bit iffy
00:01:16 00:01:18 depending on where you were sourcing it
00:01:17 00:01:21 from
00:01:18 00:01:22 so after about i'd say 300 or 400 orders
00:01:21 00:01:23 we knew it was a winning product
00:01:22 00:01:25 obviously things were going well
00:01:23 00:01:27 we were paying about an extra and fifty
00:01:25 00:01:28 cents per order
00:01:27 00:01:30 just to get a higher quality product it
00:01:28 00:01:31 had a pretty decent camera
00:01:30 00:01:33 a good range if you had a good clean
00:01:31 00:01:34 surface to project it on in the dark
00:01:33 00:01:36 it definitely worked really well i had
00:01:34 00:01:37 one of them myself i didn't use it on a
00:01:36 00:01:38 regular basis
00:01:37 00:01:40 but we filmed a lot of really cool
00:01:38 00:01:41 content now i first of all want to
00:01:40 00:01:43 apologize in this video if the
00:01:41 00:01:44 lighting's a little off if the audio is
00:01:43 00:01:46 off i'm currently traveling i'm in a
00:01:44 00:01:48 hotel of some sort so
00:01:46 00:01:49 this little temporary setup all good i
00:01:48 00:01:51 just wanted to come at you
00:01:49 00:01:53 with this example okay now on top of
00:01:51 00:01:54 that extra 250 which is
00:01:53 00:01:56 that's a little bit of money you know
00:01:54 00:01:56 that was cutting into our margin for
00:01:56 00:01:59 sure
00:01:56 00:02:00 we were also and when i say we i'm gonna
00:01:59 00:02:02 explain what that means in a second
00:02:00 00:02:03 was also spending an extra 60 cents on
00:02:02 00:02:05 top of that
00:02:03 00:02:07 for the packaging okay now this was
00:02:05 00:02:09 because it wasn't a normal slip package
00:02:07 00:02:10 so for an example if you're selling a
00:02:09 00:02:11 phone case
00:02:10 00:02:12 it just goes in a little plastik bag
00:02:11 00:02:13 that's almost like a zip lock it's an
00:02:12 00:02:15 adhesive lock
00:02:13 00:02:17 it's a very simple that's really cheap
00:02:15 00:02:19 you can get those for like three cents
00:02:17 00:02:20 five cents depending on how many you buy
00:02:19 00:02:22 this was a box right it had to have some
00:02:20 00:02:23 styrofoam in it had to protect it
00:02:22 00:02:24 because it was an electronic
00:02:23 00:02:26 so a little bit more money just to get
00:02:24 00:02:28 the custom packaging right it already
00:02:26 00:02:30 included all the shipping costs for
00:02:28 00:02:32 the basic stuff to fulfill that order
00:02:30 00:02:34 meaning the styrofoam inside of there
00:02:32 00:02:36 all the packaging the little cases that
00:02:34 00:02:37 go around the wires and stuff inside of
00:02:36 00:02:38 the package
00:02:37 00:02:40 we were paying for a custom box on the
00:02:38 00:02:42 outside right with our brand so
00:02:40 00:02:44 this is really really cool uh this
00:02:42 00:02:46 product was unique now when i say we
00:02:44 00:02:47 it's because i never really consider
00:02:46 00:02:49 anything that i do
00:02:47 00:02:50 as my own if i have help if i'm hiring
00:02:49 00:02:52 someone to do something
00:02:50 00:02:53 if i'm paying people to make ad
00:02:52 00:02:55 creatives paying someone to manage to
00:02:53 00:02:56 support people and the supplier and
00:02:55 00:02:57 fulfill orders
00:02:56 00:02:58 it's kind of like a team effort that's
00:02:57 00:02:59 how i view pretty much anything that i
00:02:58 00:03:00 do so
00:02:59 00:03:02 this product was something that i was
00:03:00 00:03:04 really the first person to scale like
00:03:02 00:03:05 really get it up there and i'll explain
00:03:04 00:03:06 how i know that
00:03:05 00:03:08 but it was really cool because i was
00:03:06 00:03:10 able to brand it super quickly
00:03:08 00:03:12 and we had awesome custom packaging and
00:03:10 00:03:14 great feedback as well as custom content
00:03:12 00:03:16 a lot of people who are selling products
00:03:14 00:03:18 like this we're actually getting
00:03:16 00:03:20 absolutely terrible feedback which is
00:03:18 00:03:21 not good so because of that since we're
00:03:20 00:03:23 kind of like the first people to pop
00:03:21 00:03:24 that off and start doing some serious
00:03:23 00:03:25 numbers with it where it was you know
00:03:24 00:03:27 doing 2 300
00:03:25 00:03:29 000 a month this was actually something
00:03:27 00:03:30 we were sending out about three to eight
00:03:29 00:03:32 when i say we i was not the one actively
00:03:30 00:03:34 wasting time sending this out we were
00:03:32 00:03:36 sending three to eight cease and desist
00:03:34 00:03:37 every single day to other shopify stores
00:03:36 00:03:38 not because they were trying to sell our
00:03:37 00:03:39 same product
00:03:38 00:03:41 they were ripping our store like word
00:03:39 00:03:43 for word copy each of the descriptions
00:03:41 00:03:45 just change our name slightly by like
00:03:43 00:03:46 one letter they would take our ads they
00:03:45 00:03:47 would take all the photos they would
00:03:46 00:03:49 literally
00:03:47 00:03:50 take everything they could and we were
00:03:49 00:03:52 seeing people every single day we'd get
00:03:50 00:03:54 targeted by ads that were just
00:03:52 00:03:55 literally ripping our ad and putting
00:03:54 00:03:57 their logo over ours
00:03:55 00:03:59 so it was pretty crazy to see and that
00:03:57 00:04:00 was by far still to this day
00:03:59 00:04:02 the product where that's happened the
00:04:00 00:04:03 most even my brand now that does way way
00:04:02 00:04:05 more
00:04:03 00:04:06 we're a huge huge player inside of the
00:04:05 00:04:07 space people don't rip it as much
00:04:06 00:04:08 because
00:04:07 00:04:10 it's not like as much of a trend product
00:04:08 00:04:11 it's evergreen so people aren't like
00:04:10 00:04:12 trying to jump on the bandwagon all the
00:04:11 00:04:13 time so
00:04:12 00:04:14 it's really interesting to see that the
00:04:13 00:04:16 primary ad that was getting ripped
00:04:14 00:04:19 hundreds of times over and over
00:04:16 00:04:20 had about 27 million views and 83 000
00:04:19 00:04:23 comments in the first two months i will
00:04:20 00:04:24 never forget that because still to this
00:04:23 00:04:26 day not only it wasn't the biggest ad
00:04:24 00:04:28 i've ever run in terms of engagement
00:04:26 00:04:30 but engagement in comparison to views in
00:04:28 00:04:33 comparison to the amount of money spent
00:04:30 00:04:34 it was by far the most engaged ad from
00:04:33 00:04:36 any product i've ever sold
00:04:34 00:04:37 so this product right here that i'm
00:04:36 00:04:39 sharing with you right now this is
00:04:37 00:04:41 by far the thing that i had the most
00:04:39 00:04:43 engagement on out of anything
00:04:41 00:04:44 per capita in terms of money i spent
00:04:43 00:04:46 many people were going
00:04:44 00:04:48 absolutely wild about it you know people
00:04:46 00:04:49 were tagging five friends they'd go by
00:04:48 00:04:52 so the amount of orders that were
00:04:49 00:04:52 flooding in was just absolutely bonkers
00:04:52 00:04:53 okay
00:04:52 00:04:56 all right i'm sorry to interrupt this
00:04:53 00:04:58 video but as promised i'm going to show
00:04:56 00:04:59 you an example of a creative in the same
00:04:58 00:05:01 type of style that i've been using
00:04:59 00:05:03 since pretty much this product starting
00:05:01 00:05:05 to mix in animated clips now
00:05:03 00:05:07 when i was actually selling this product
00:05:05 00:05:09 i was paying almost a thousand dollars
00:05:07 00:05:11 for every single video it's about 900
00:05:09 00:05:12 bucks and as you guys know i always tok
00:05:11 00:05:13 about and show viral ecom ads i have
00:05:12 00:05:15 them
00:05:13 00:05:17 sponsor these videos very loose term
00:05:15 00:05:18 because i actually use their service and
00:05:17 00:05:19 it's something that legitimately works
00:05:18 00:05:21 otherwise i wouldn't be recommending it
00:05:19 00:05:23 to people i don't recommend stuff
00:05:21 00:05:25 i've promoted two things ever on my
00:05:23 00:05:27 youtube channel i declined probably 15
00:05:25 00:05:28 offers a day my email gets flooded
00:05:27 00:05:29 but nonetheless i wanted to tok about
00:05:28 00:05:30 this i'm gonna show you guys that
00:05:29 00:05:32 example here in a moment
00:05:30 00:05:34 you can get all sorts of 2d animations
00:05:32 00:05:34 they also have an entire warehouse where
00:05:34 00:05:37 you can do
00:05:34 00:05:38 actual custom branded content so let's
00:05:37 00:05:39 say you're starting to do custom
00:05:38 00:05:41 packaging you want a little bit more of
00:05:39 00:05:43 a spicy creative
00:05:41 00:05:45 send it to them have them actually open
00:05:43 00:05:47 it up through your custom packaging
00:05:45 00:05:48 and show that product perfectly it's
00:05:47 00:05:50 going to look crispy
00:05:48 00:05:51 it's going to convert well especially
00:05:50 00:05:52 when you start making a bunch of
00:05:51 00:05:53 variations off of it this is what i like
00:05:52 00:05:55 to do to pull
00:05:53 00:05:56 more ad creatives to make the lla
00:05:55 00:05:58 audiences work better especially cold
00:05:56 00:05:58 interest targeting but especially
00:05:58 00:06:00 retargeting
00:05:58 00:06:02 you can just mix in different animated
00:06:00 00:06:03 clips so all that stuff is available
00:06:02 00:06:05 here you can check that out from story
00:06:03 00:06:06 ads for stuff like tiktok
00:06:05 00:06:08 all the way through their different
00:06:06 00:06:10 packages custom content again where you
00:06:08 00:06:11 can actually send the product to them
00:06:10 00:06:13 and do all of this stuff
00:06:11 00:06:14 super super cool it's genuinely a great
00:06:13 00:06:16 resource so
00:06:14 00:06:17 let me show you and lay over this video
00:06:16 00:06:19 there's music in the background
00:06:17 00:06:20 i'll just kind of tok over about a
00:06:19 00:06:21 video like this where it actually shows
00:06:20 00:06:22 the product
00:06:21 00:06:24 it shows some people inside of it you're
00:06:22 00:06:25 kind of catching all angles
00:06:24 00:06:28 you have real content mixed with
00:06:25 00:06:29 animated content mixed with some text
00:06:28 00:06:30 not too much
00:06:29 00:06:32 now it's more so when you're running
00:06:30 00:06:34 facebook ads where text becomes an issue
00:06:32 00:06:36 but it's only a primary issue on image
00:06:34 00:06:36 ads which is something we don't do a ton
00:06:36 00:06:38 of
00:06:36 00:06:39 that's more so for like carousel image
00:06:38 00:06:41 retargeting on facebook
00:06:39 00:06:42 which is something that we did a little
00:06:41 00:06:44 bit of for this product this was just
00:06:42 00:06:46 slapping like i mentioned earlier in
00:06:44 00:06:47 this video with lookalike so we didn't
00:06:46 00:06:48 really need a ton of retargeting
00:06:47 00:06:50 obviously it was there but the
00:06:48 00:06:52 retargeting actually wasn't performing a
00:06:50 00:06:54 ton better than the llas
00:06:52 00:06:55 everything was usually in that high twos
00:06:54 00:06:57 to low four range so
00:06:55 00:06:59 let's say your laser three some
00:06:57 00:07:00 retargeting the best is it like 4.2
00:06:59 00:07:02 which is all a great row as
00:07:00 00:07:03 nonetheless but uh you know it's just
00:07:02 00:07:05 something where it wasn't a huge gap
00:07:03 00:07:05 like it normally would be not a huge
00:07:05 00:07:07 spread but
00:07:05 00:07:08 being able to use places like viral
00:07:07 00:07:10 ecoms to get great content is definitely
00:07:08 00:07:11 something i recommend so
00:07:10 00:07:13 be sure to check that out linked in the
00:07:11 00:07:14 description um you can have a little
00:07:13 00:07:16 discount code there as well that you can
00:07:14 00:07:18 use if you're either looking to start
00:07:16 00:07:19 a product test product whatever or scale
00:07:18 00:07:20 something that you're already starting
00:07:19 00:07:21 to brand so
00:07:20 00:07:23 be sure to check that out and let's get
00:07:21 00:07:24 on with the video let's tok about the
00:07:23 00:07:25 pricing setup because this is super
00:07:24 00:07:27 important okay
00:07:25 00:07:30 from a pricing perspective the sourcing
00:07:27 00:07:31 cost was averaging about 34
00:07:30 00:07:33 now there was additional cost depending
00:07:31 00:07:34 on where we were shipping it i'll tok
00:07:33 00:07:36 about that in a moment
00:07:34 00:07:38 drop shipping was actually very hard for
00:07:36 00:07:39 this it was taking too long it was too
00:07:38 00:07:41 long of a process
00:07:39 00:07:42 the shipping time was terrible it was a
00:07:41 00:07:44 little bit inconsistent because we were
00:07:42 00:07:45 pushing about three weeks and
00:07:44 00:07:46 if you guys know how i structure things
00:07:45 00:07:48 that's what we toked about in our
00:07:46 00:07:49 performance dropshipping program
00:07:48 00:07:51 how you can drop ship with five to ten
00:07:49 00:07:54 day shipping times sometimes even less
00:07:51 00:07:55 be very very dialed in with that three
00:07:54 00:07:57 weeks pushes it
00:07:55 00:07:58 two weeks is like the max ceiling
00:07:57 00:08:00 otherwise you're going to have ad
00:07:58 00:08:01 account issues and processor issues and
00:08:00 00:08:02 that that's always what ends up
00:08:01 00:08:04 happening so you ended up leaving having
00:08:02 00:08:05 to basically dump all the profits it was
00:08:04 00:08:06 initially making
00:08:05 00:08:08 right back into ordering some inventory
00:08:06 00:08:08 and it was a really fun product to start
00:08:08 00:08:10 testing
00:08:08 00:08:12 it really was now from the team effort
00:08:10 00:08:13 perspective i had a student that was
00:08:12 00:08:15 running this product this was someone
00:08:13 00:08:16 who had probably gone through a course
00:08:15 00:08:17 he's now a good friend of mine i won't
00:08:16 00:08:19 say his name just for privacy he's
00:08:17 00:08:20 bought a couple of fun cars and made
00:08:19 00:08:21 some really good money
00:08:20 00:08:23 and had a lot of fun learning facebook
00:08:21 00:08:24 ads he was doing like 200 bucks a day
00:08:23 00:08:25 with this product didn't really know
00:08:24 00:08:26 what he was doing with the ads so he
00:08:25 00:08:28 asked for help
00:08:26 00:08:30 i directly took on this product and ran
00:08:28 00:08:31 100 of the ads myself
00:08:30 00:08:33 so he had a percentage of the store i
00:08:31 00:08:34 was doing all the work and kind of
00:08:33 00:08:35 brought on my team and all the people to
00:08:34 00:08:36 manage everything so
00:08:35 00:08:38 you know he would do simple things like
00:08:36 00:08:39 sending out the cease and desist and
00:08:38 00:08:41 kind of managing some of the people so
00:08:39 00:08:43 it was super fun to do
00:08:41 00:08:44 this was initially doing about eight to
00:08:43 00:08:45 ten thousand a day right as it's up at
00:08:44 00:08:46 its peak i'll show you the chart here in
00:08:45 00:08:48 a minute
00:08:46 00:08:49 um before the ad account went down ad
00:08:48 00:08:51 account went down for five days
00:08:49 00:08:53 now this was two years ago this was
00:08:51 00:08:55 about two years ago ran this for a while
00:08:53 00:08:57 this is about two years ago and facebook
00:08:55 00:08:59 wasn't as aggressively disabling or
00:08:57 00:09:00 restricting people
00:08:59 00:09:02 based on increasing your budgets too
00:09:00 00:09:04 fast i still personally believe that
00:09:02 00:09:06 that is why this ad account went down
00:09:04 00:09:08 ramping up the ad spent too quick on
00:09:06 00:09:09 that account that was only three or four
00:09:08 00:09:10 weeks old
00:09:09 00:09:12 so it was something where i think that
00:09:10 00:09:13 was the red flag we did get the ad
00:09:12 00:09:14 account back it was a verified business
00:09:13 00:09:15 manager
00:09:14 00:09:17 and as soon as that ad account was back
00:09:15 00:09:19 it was back off to the races 5k
00:09:17 00:09:21 then 7k today 10k and it was hovering
00:09:19 00:09:23 about 8 to 10k
00:09:21 00:09:24 some days pushing up to 13 to 15. so it
00:09:23 00:09:26 was doing around that 300
00:09:24 00:09:28 000 a month mark very consistently it
00:09:26 00:09:29 was super profitable
00:09:28 00:09:31 uh we had some amazing upsells we would
00:09:29 00:09:34 actually sell a 200
00:09:31 00:09:35 screen that had an entire frame around
00:09:34 00:09:37 it we had a really good margin on that
00:09:35 00:09:39 not a lot of people would take it but
00:09:37 00:09:40 it was so high tiket that the average
00:09:39 00:09:41 order value was just through the roof
00:09:40 00:09:44 okay
00:09:41 00:09:45 so we're sourcing for about 34 bucks the
00:09:44 00:09:46 optimal selling price this is what
00:09:45 00:09:48 worked the best for us
00:09:46 00:09:50 everybody else would rip this product
00:09:48 00:09:52 would constantly like literally copy
00:09:50 00:09:53 every little thing that we did so
00:09:52 00:09:54 they were all set up for 89 but when we
00:09:53 00:09:56 first started this product i had a
00:09:54 00:09:58 priced at 69.99
00:09:56 00:10:00 and i actually lowered it from from what
00:09:58 00:10:00 my friend was selling it and the reason
00:10:00 00:10:02 for that
00:10:00 00:10:04 was because it was getting some decent
00:10:02 00:10:06 orders it was fairly profitable i was
00:10:04 00:10:07 like okay let's make less of a margin
00:10:06 00:10:09 which actually ended up making the same
00:10:07 00:10:10 margin i said let's make less of a
00:10:09 00:10:12 margin and just get a whole bunch more
00:10:10 00:10:13 orders to build data and get the ad
00:10:12 00:10:15 account going quicker
00:10:13 00:10:17 so that's what we did worked very well
00:10:15 00:10:19 then raised it to 79.99
00:10:17 00:10:20 which is back what it originally was saw
00:10:19 00:10:22 no decrease in conversions
00:10:20 00:10:24 which is when you want to keep slowly
00:10:22 00:10:26 raising it every couple of weeks so went
00:10:24 00:10:27 from there to 89 then to 99
00:10:26 00:10:29 and 99 is where it caused issues around
00:10:27 00:10:30 100 price point
00:10:29 00:10:32 i did notike a pretty decent size
00:10:30 00:10:34 decreasing conversions so it ended up
00:10:32 00:10:36 optimizing out at 89 bucks
00:10:34 00:10:38 so if you think about the gap from about
00:10:36 00:10:40 35 to 90
00:10:38 00:10:41 it's a pretty decent sized jump and what
00:10:40 00:10:43 is that 45 bucks
00:10:41 00:10:45 average cost per purchase sitting at
00:10:43 00:10:47 like 13 to 23 depending on
00:10:45 00:10:48 the location of the ads what we were
00:10:47 00:10:49 targeting what was going on what
00:10:48 00:10:51 creative was being used
00:10:49 00:10:52 so it was really really cool to see that
00:10:51 00:10:53 and it was working well and it was
00:10:52 00:10:55 something being scaled
00:10:53 00:10:57 purely through facebook ads so for
00:10:55 00:10:58 everybody toking about facebook ads i
00:10:57 00:11:00 love facebook that's like my favorite
00:10:58 00:11:01 advertising platform in terms of
00:11:00 00:11:03 knowledge that's what i've worked on for
00:11:01 00:11:04 the last five years i've just tried to
00:11:03 00:11:06 master that
00:11:04 00:11:07 and it's been really fun influencers
00:11:06 00:11:08 though on instagram and youtube
00:11:07 00:11:10 were definitely something that i had
00:11:08 00:11:12 toyed around with the idea of although i
00:11:10 00:11:12 never got around to doing i thought you
00:11:12 00:11:14 know
00:11:12 00:11:16 this is such a new product we're already
00:11:14 00:11:18 like the main people in the space
00:11:16 00:11:19 and when you're like the pioneer of that
00:11:18 00:11:21 and you're someone who's clearly the
00:11:19 00:11:22 main brand and the most trusted you have
00:11:21 00:11:23 the most followers you have the most
00:11:22 00:11:25 engaged ads
00:11:23 00:11:27 your store looks the best everything
00:11:25 00:11:29 well i figured the influencers would
00:11:27 00:11:30 absolutely smash it on youtube even
00:11:29 00:11:31 snapchat
00:11:30 00:11:32 instagram the reason i didn't end up
00:11:31 00:11:33 doing that the facebook ads were
00:11:32 00:11:34 literally just
00:11:33 00:11:36 butter i mean they were just buttery
00:11:34 00:11:38 working so so well and that was
00:11:36 00:11:39 consuming a large amount of my time i
00:11:38 00:11:41 was the one running everything right
00:11:39 00:11:43 so this was also in my super solid about
00:11:41 00:11:46 two years ago it was 2019
00:11:43 00:11:47 uh mid-2019 or early 2019 whatever that
00:11:46 00:11:49 was my like
00:11:47 00:11:51 it was early 2019 february march this
00:11:49 00:11:52 was like my really big like facebook ad
00:11:51 00:11:54 push where i went from
00:11:52 00:11:56 i was really pissed off honestly and
00:11:54 00:11:58 like being tired of like doing like 2k
00:11:56 00:12:00 3k 4k 5k a day and like kind of being
00:11:58 00:12:01 stuck in that box so this store was kind
00:12:00 00:12:02 of something that actually helped me
00:12:01 00:12:03 break out above that
00:12:02 00:12:05 there had been the occasional thing with
00:12:03 00:12:06 other stores but having a store that was
00:12:05 00:12:09 like consistently
00:12:06 00:12:12 10k 10k 10k 10k with like 2900 profit
00:12:09 00:12:13 3300 profit it was very healthy margins
00:12:12 00:12:15 so having that consistently and working
00:12:13 00:12:16 on other things inside of facebook ads
00:12:15 00:12:17 and being able to start testing new
00:12:16 00:12:18 stuff
00:12:17 00:12:19 that was something that i was like i was
00:12:18 00:12:20 really enjoying i was like you know
00:12:19 00:12:21 being able to have that firsthand
00:12:20 00:12:23 learning experience
00:12:21 00:12:25 was really fun so that was like drilling
00:12:23 00:12:26 down my strategies
00:12:25 00:12:27 those strategies have since been
00:12:26 00:12:28 reworked and now it's pretty easy for me
00:12:27 00:12:30 to manage
00:12:28 00:12:31 at least 100k a day in sales just
00:12:30 00:12:33 through facebook ads on each store
00:12:31 00:12:34 i think that if i have healthy ad
00:12:33 00:12:35 accounts that are not giving any issues
00:12:34 00:12:37 which just becomes more and more
00:12:35 00:12:38 difficult nowadays
00:12:37 00:12:40 i think i can manage probably three
00:12:38 00:12:41 times that it really just depends on the
00:12:40 00:12:42 ad account
00:12:41 00:12:44 setup which is why as you guys know you
00:12:42 00:12:44 know we go through in-depth structures
00:12:44 00:12:47 with
00:12:44 00:12:48 you know using proxies why we avoid vpns
00:12:47 00:12:49 different server setups and stuff that
00:12:48 00:12:50 you can use to keep your ad accounts
00:12:49 00:12:53 secure
00:12:50 00:12:54 and not unfortunately remove the ability
00:12:53 00:12:55 of being disabled but lowering that
00:12:54 00:12:57 chance and then making sure that you can
00:12:55 00:12:58 still have other ad accounts running if
00:12:57 00:12:59 something does go down so
00:12:58 00:13:02 that's definitely something that we
00:12:59 00:13:03 focus on now these were almost all llas
00:13:02 00:13:06 everything was a lookalike and the
00:13:03 00:13:07 reason for that the interests were okay
00:13:06 00:13:10 but those were the ones that were in the
00:13:07 00:13:12 20 cpps so getting the 21s the 24s the
00:13:10 00:13:13 27s which were still profitable
00:13:12 00:13:15 i was still running those but that
00:13:13 00:13:18 definitely wasn't my scaling focus
00:13:15 00:13:19 so the scaling was definitely with llas
00:13:18 00:13:22 but it was primarily
00:13:19 00:13:22 worldwide now as promised with the
00:13:22 00:13:25 shipping times
00:13:22 00:13:26 this is where we had some issues okay i
00:13:25 00:13:28 had no choice after about a month
00:13:26 00:13:30 but to exclude certain countries saudi
00:13:28 00:13:32 arabia was the worst
00:13:30 00:13:33 the reason for that i have a list of
00:13:32 00:13:34 things that i share inside the programs
00:13:33 00:13:35 of countries
00:13:34 00:13:38 that should always always always remove
00:13:35 00:13:39 i will never target them for any reason
00:13:38 00:13:42 and it's really simple there's
00:13:39 00:13:43 additional cost and high fraud
00:13:42 00:13:44 so certain countries are just very
00:13:43 00:13:46 expensive to ship to we don't get a lot
00:13:44 00:13:47 of fraud out of saudi arabia i don't
00:13:46 00:13:49 target it anymore
00:13:47 00:13:50 but there's a huge huge huge huge
00:13:49 00:13:52 increase in the cost
00:13:50 00:13:54 to import some products into that
00:13:52 00:13:55 country and to actually send them there
00:13:54 00:13:57 and that's where the issue was so for
00:13:55 00:13:58 example sourcing for about 34 bucks for
00:13:57 00:14:01 base product
00:13:58 00:14:02 the shipping was an additional like 25
00:14:01 00:14:04 22 25
00:14:02 00:14:05 it was ridiculous i didn't know that and
00:14:04 00:14:06 for whatever reason the supplier didn't
00:14:05 00:14:08 tell me that
00:14:06 00:14:10 until like three weeks in four weeks we
00:14:08 00:14:11 paid the first invoice and i was like
00:14:10 00:14:12 just kind of look at the numbers let you
00:14:11 00:14:14 know not all the orders are from saudi
00:14:12 00:14:16 arabia i was like okay
00:14:14 00:14:17 this doesn't add up by like four grand
00:14:16 00:14:19 five grand and i was like okay why am i
00:14:17 00:14:20 giving like this doesn't make sense
00:14:19 00:14:22 so went back through and got all the
00:14:20 00:14:23 specifics for each country the ship and
00:14:22 00:14:24 i was like holy cow
00:14:23 00:14:26 there was like six countries that were
00:14:24 00:14:27 really expensive an extra seven dollars
00:14:26 00:14:28 an extra 13
00:14:27 00:14:30 so that's where we were getting
00:14:28 00:14:32 absolutely just just beaten up so
00:14:30 00:14:34 saudi arabia was uh by far the most
00:14:32 00:14:35 expensive one shipping there made each
00:14:34 00:14:37 order on average
00:14:35 00:14:38 break even maybe unprofitable so just
00:14:37 00:14:40 eliminated that when the shipping times
00:14:38 00:14:41 were also longer so
00:14:40 00:14:43 took a few weeks to notike again there
00:14:41 00:14:44 are a lot of orders sent there the saudi
00:14:43 00:14:46 people definitely
00:14:44 00:14:47 loved loved loved this product so it was
00:14:46 00:14:49 something really cool
00:14:47 00:14:50 and i just wanted to break that down and
00:14:49 00:14:51 this is something that
00:14:50 00:14:53 you know it's been a really really
00:14:51 00:14:55 interesting product to test over the
00:14:53 00:14:56 last couple years and it's not something
00:14:55 00:14:58 i sell anymore
00:14:56 00:14:59 but this is just a super important one
00:14:58 00:14:59 for me because this is kind of a
00:14:59 00:15:01 milestone
00:14:59 00:15:02 you know being able to have that store
00:15:01 00:15:05 like really popped above
00:15:02 00:15:06 in terms of not just the sales but like
00:15:05 00:15:08 being there consistently
00:15:06 00:15:10 with a super healthy margin with
00:15:08 00:15:11 branding it very well
00:15:10 00:15:13 with being like the main person in that
00:15:11 00:15:14 space in terms of everybody who's
00:15:13 00:15:16 ripping our stuff
00:15:14 00:15:17 like left and right like i've never sent
00:15:16 00:15:18 out that many cease and desist
00:15:17 00:15:20 or had to deal with that many issues of
00:15:18 00:15:22 reporting ads and just you know
00:15:20 00:15:23 overcoming all those issues so it was
00:15:22 00:15:25 really fun to be able to learn that
00:15:23 00:15:27 be able to toy around with new things
00:15:25 00:15:29 inside of the ad accounts spend money on
00:15:27 00:15:31 stuff that i hadn't previously tried
00:15:29 00:15:32 and be able to say okay i'm gonna launch
00:15:31 00:15:34 this thousand dollar a day ad
00:15:32 00:15:36 i know it's probably not gonna be
00:15:34 00:15:38 profitable sometimes it was
00:15:36 00:15:39 but i'm still gonna be okay the store
00:15:38 00:15:41 will still be profitable
00:15:39 00:15:43 day over day no matter what crazy thing
00:15:41 00:15:45 i test and that is the situation
00:15:43 00:15:46 when you're in that range of profit
00:15:45 00:15:48 every day
00:15:46 00:15:49 that's where you get to learn a lot
00:15:48 00:15:50 because you can do anything and still
00:15:49 00:15:52 remain profitable so
00:15:50 00:15:54 that's something i truly enjoyed and
00:15:52 00:15:55 since then it's just progressed so yeah
00:15:54 00:15:56 if you have any questions i just wanted
00:15:55 00:15:57 to be open and honest and transparent in
00:15:56 00:15:58 this video if you have any questions
00:15:57 00:16:00 about the product
00:15:58 00:16:01 the ads or anything to do with what we
00:16:00 00:16:02 just toked about leave it in the
00:16:01 00:16:04 comment section down below
00:16:02 00:16:06 again be sure to check out resources
00:16:04 00:16:06 like viral ecom ads that's where we
00:16:06 00:16:08 create
00:16:06 00:16:09 the viral ads for products like this as
00:16:08 00:16:10 well as for every single product we test
00:16:09 00:16:13 you got to give
00:16:10 00:16:14 each product a fair shot at advertising
00:16:13 00:16:15 that's why we always focus on making
00:16:14 00:16:17 really amazing creatives
00:16:15 00:16:19 with amazing ad copy we got the right
00:16:17 00:16:20 product priced a little bit low just to
00:16:19 00:16:22 see if there's a demand
00:16:20 00:16:23 so make sure you use viral ecom ads for
00:16:22 00:16:25 that you can find that linked below as
00:16:23 00:16:26 well as a little discount code for it
00:16:25 00:16:28 be sure to check out the programs as
00:16:26 00:16:28 well as the custom built ecommerce
00:16:28 00:16:30 stores
00:16:28 00:16:31 all that stuff linked in the description
00:16:30 00:16:32 pay attention to it because that is the
00:16:31 00:16:34 stuff
00:16:32 00:16:35 that works for hundreds and hundreds and
00:16:34 00:16:37 hundreds and hundreds of people as well
00:16:35 00:16:38 as myself every single day on pretty
00:16:37 00:16:39 much any product that i actually start
00:16:38 00:16:41 scaling so
00:16:39 00:16:42 it's a lot of fun stuff definitely want
00:16:41 00:16:44 to continue being open and transparent
00:16:42 00:16:45 and more examples so
00:16:44 00:16:46 we got a lot more fun stuff coming here
00:16:45 00:16:47 on the youtube channel i'd appreciate if
00:16:46 00:16:49 you drop a like
00:16:47 00:16:50 subscribe stik around and with that
00:16:49 00:16:53 being said i'll see you in the next
00:16:50 00:16:53 video
00:16:59 00:17:02 peace