IL PERD 400 000 EUROS AVEC SA MARQUE ... (les influenceurs ne marchent plus)

Published on: December 23 2022 by Antoine Bouganne

In the world of marketing, influencers have been a go-to strategy for brands to reach their target audience. However, recent studies show that this tactic may not be as effective as it once was. In fact, one brand reportedly lost 400,000 euros with their influencer campaign. So, what's going on?

Why influencers may not work anymore:

1. Oversaturation: With the rise of social media, everyone seems to be an influencer these days. As a result, audiences may be getting tired of seeing sponsored posts everywhere they turn.

2. Lack of authenticity: Some influencers are accused of promoting products they don't actually use or believe in. This can lead to a loss of trust with their followers.

3. Changing algorithms: Social media algorithms are constantly changing, which can make it difficult for influencers to reach their audience organically. This means they may have to resort to paid promotions, which can come across as insincere.

4. Rising costs: As the demand for influencers increases, so do their prices. Brands may not be able to justify the cost of working with them, especially if the ROI is not guaranteed.

While influencers may not be as effective as they once were, it's important to note that they can still be a valuable tool for some brands. However, it's crucial to approach influencer marketing with a strategic mindset and consider alternative tactics as well. Ultimately, the success of a marketing campaign depends on a variety of factors, and it's up to each brand to determine the best approach for their unique situation.

Table of Contents About IL PERD 400 000 EUROS AVEC SA MARQUE ... (les influenceurs ne marchent plus)

IL PERD 400 000 EUROS AVEC SA MARQUE ... (les influenceurs ne marchent plus)

IL PERD 400 000 EUROS AVEC SA MARQUE ... (les influenceurs ne marchent plus)

In this video, the speaker shares a cautionary tale about starting a clothing brand and the potential risks and challenges that come with it. He uses his own experience of losing 400,000 euros to highlight the difficulties of the fashion industry and the importance of being aware of these challenges.

Main Points:

- Starting a clothing brand may seem like a cool and trendy idea, but it can be challenging in terms of production, marketing, and sales.

- Many people have lost thousands of euros by investing in their clothing brands and not seeing any profits.

- The speaker shares his own experience of losing 400,000 euros in his clothing brand venture.

- They faced production difficulties, struggled to find suitable influencers, and spent a lot of money on promotions that didn't yield many sales.

- Despite making some sales, the brand was not profitable, and they were left with a lot of unsold stock.

- The speaker suggests that clothing brands should not be the first choice for aspiring entrepreneurs because they require a lot of investment and have a lot of competition.

- Organic growth and community-building can be a better approach to building a successful brand.

- The speaker raises the question of whether his video is a genuine cautionary tale or a marketing ploy to generate more sales for his brand.

- He encourages viewers to form their own opinions after watching the video.

The speaker's personal experience highlights the risks of starting a clothing brand and the potential difficulties of succeeding in the fashion industry. While his video may also serve as a marketing tool for his brand, it raises important questions about the challenges of entrepreneurship and the importance of being aware of them before investing time and money. Organic growth and community-building can be a more sustainable approach to building a successful brand in the long run.

IL PERD 400 000 EUROS AVEC SA MARQUE ... (les influenceurs ne marchent plus)

IL PERD 400 000 EUROS AVEC SA MARQUE ... (les influenceurs ne marchent plus)

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