Interest Groups are Trash
In today's society, interest groups have become a common feature of our political landscape. These groups are often seen as influential and powerful players in the political process, but there are many who believe that they are nothing more than a hindrance to the democratic process. In this article, we will explore the reasons why interest groups are trash and why they do more harm than good.
Why Interest Groups are Trash:
1. They promote self-interest over the common good.
2. They often use unethical and even illegal tactics to achieve their goals.
3. They have too much influence over politicians, which undermines the democratic process.
4. They are often funded by wealthy individuals and corporations, which gives them an unfair advantage over the average citizen.
5. They can be divisive and create conflict within society.
6. They often rely on fear-mongering and misinformation to achieve their goals.
7. They can be exclusionary and only represent a small segment of society.
8. They can be a barrier to progress and prevent necessary changes from occurring.
1. The National Rifle Association (NRA) is a powerful interest group that promotes gun rights over public safety. They have used fear-mongering and misinformation to influence politicians and the public, which has resulted in a lack of gun control laws and a high rate of gun violence in the United States.
2. The pharmaceutical industry is another example of an interest group that prioritizes profits over public health. They have been known to engage in unethical and illegal practices, such as price-gouging and bribing doctors, to increase their profits at the expense of patients.
Interest groups may claim to represent the interests of their members, but in reality, they often promote self-interest at the expense of the common good. They can be divisive, exclusionary, and a barrier to progress. It's time for us to recognize the harm that interest groups are causing and take action to ensure that our political process is truly democratic and represents the interests of all citizens.
Interest groups have been a hot topic in the advertising industry for years. However, as a CMO, investment banker, and brand builder, I can confidently say that interest groups are objectively trash for your business. In this article, we will dive into why this is not actually an arguable point at all, exploring the history, impact, and business objectives that make interest groups a poor choice for any company.
Why Use Audiences?
One of the most common misconceptions is that audiences do targeting. However, every ad creates its own audience, effectively making its own lookalike audience. Facebook knows who wants to see your content, and if you're not aligned with their user experience, you will lose every single time.
History of Interest Groups
Introduced back in 2012 as Facebook's answer to Google's affinity audiences, interest groups were created to attract more marketers to the platform. However, they have not been updated in years, and studies have shown that on average, over one-third of everybody in an interest group was put there incorrectly.
Why Interest Groups Are Inaccurate
Being in an interest group has nothing to do with sentiment, and multiple studies have shown that they are not accurate. Half of the people in that audience may not even like the thing you're talking about, and one-third of that audience shouldn't even be there. This means that 65-67 cents of every dollar you spend is a harmful impression.
Why Interest Groups Don't Deliver Better Results
Interest groups may provide better results in the short term, but they create instability and raise your CPMs across your entire account, making them unsustainable for the long term. Using interest groups also creates more work and makes business operations after the click more difficult to improve.
Why Broad is Better
Broad fixes all of these problems by letting the ads find the best impressions by saying anybody that wants to see this and that will respond positively is allowed to. You will get way more consistent curated customer journeys for a lot cheaper, and stable results that help brands grow is the best way to scale your business.
In conclusion, interest groups are trash for your business. They are outdated, inaccurate, and unsustainable for the long term. Using broad will provide more consistent results, help your business scale, and make your team stronger. Don't be a bad business partner for less stable results; amplify good business with broad.
- Andy Huynh: Facebook Ads MBA Program Testimonial
- The DEFINITIVE GUIDE to FACEBOOK AD SUCCESS AFTER iOS14 - From the Disrupter School
- FACEBOOK AD SUCCESS AFTER iOS14: Incremental Lift & PSM
- How Do Facebook Ads Work? Cost Caps, Bid-Caps & Lookalike Audiences
- RUNNING DISCOUNTS ON FACEBOOK: Do You Really Need to Run a Discount?
- RUNNING DISCOUNTS ON FACEBOOK: Upsells and Bundling: Facebook Ads How To Guide
- The DEFINITIVE GUIDE to The 3 Biggest Facebook Ads Mistakes You're Probably Making
- Manual bidding & Lookalikes: The 3 Biggest FB Ads Mistakes You're Probably Making
- One Killer Way to Scale Facebook Ads
- YouTube and Facebook