LinkedIn Strategy Template: The COMPLETE Guide (Step-by-Step)

if you're looking to develop a LinkedIn strategy to develop your presence on the platform and ultimately get a new job, or maybe Drive more leads for your business or simply expand your professional network further, then you have come to the right video. hey guys, welcome to market and hustle. my name is eros to do, and on this channel we break down marketing strategies, digital hacks and I even share with you business insights that I've gleaned in my career from freelancing to corporate advertising. so if you haven't yet, consider subscribing, LinkedIn is position as the number one professional networking platform in the world, with over 500 million users, of which 61 million are senior level influencers and another 40 million are in decision making position. so, to clarify, when I say an influencer, it's a professional who can have an impact with a business's decision, whether it's a vendor trying to come into the company or recommending somebody for a role within the business. now, I personally used LinkedIn to get my first job in marketing over five years ago, and it was through maintaining a digital relationship with a recruiter on LinkedIn that I was then able to secure my second position in the marketing industry and continue to grow my career. so in this video, I'm gonna give you a full walkthrough of some of the key elements that you should be considering when using LinkedIn as a part of your strategy to build your brand. now, these are tried-and-true principles that you can use, regardless if you are a corporate business structure or if you are a personal brand. also, since a lot of this process is based on creating content to build a brand around, I want to give you guys a content strategy template that I have created for you guys, and I know one of the things that you guys asked a lot was to be able to download these strategy templates, these companion guides, so I'm gonna make sure that this one is downloadable so that you guys can download it and edit it as you need. so, without further ado, let's jump into it. so the first thing I want to tok to you guys about is defining your goals. now again, regardless of why you're on LinkedIn- whether that's to grow more leads for your business, or if you're trying to grow your professional network, or maybe you're trying to get that next job, or maybe you're trying to get promoted within organization that you're currently working for- it's super informed for you to define your goals, but if we break it down to the simplest form at the end of the day, it's to make more money. you do marketing to get leads, to get sales, to make more money. you build a personal brand around yourself on LinkedIn to get it a new job, to make money. so, at the end of the day, we know our goal is to make money. it's just how we're going about it and how we're gonna be using this strategy now, regardless if you're doing this again for your business or for personal branding reasons, there's some tactiks that we can leverage across the board now. the first one is content. as I mentioned previously, I'm gonna be sharing with you guys in the description below, a complete content strategy template that you can use, but right now I want to briefly give you some of the broad strokes of using content. so, first and foremost, if you are wanting to position yourself as an expert in a certain field- let's say, for example, that maybe you're a lawyer- toking about the things that you're encountering in the industry, toking about law, can help you position yourself as an expert- like: yes, people know that you might already have this title in the position, but nowadays it's very easy for anybody to create a social media profile and give themselves a title. so in this new world that we live in, we have the burden of proof, and content is what we use to show people that you're actually a lawyer or you're actually a fashion designer or you're actually a sales person for this company, by showing the things you're doing, by using images and videos and toking about things through artikles, maybe visualizing them through infographics, maybe making videos like this that educate people about what you're doing and how other people can leverage the things that you're doing within your industry. so content is super, super important. the next thing that is really underused, which is very surprising, is conversation hacking. now, conversation hacking is kind of what it sounds like: it's interjecting yourself into other people's conversations. so, for example, if you go on LinkedIn and you use a hashtag to search something- let's say, for example, Facebook Ads- I tok a lot about Facebook Ads- I will be able to see anybody that has made a post and use the hashtag Facebook ads, in chronological order, and I can just go in there and engage with that person. you know, maybe it's another influencer that's toking about Facebook ads and maybe they have a ton of people commenting. I can actually go in there and stimulate some conversation or answer some questions or oppose some questions to people and, because it's a topic that I'm positioning myself as an influencer of, that could potentially help me build some awareness from some of those followers of that other influencer or the other person or even that person, you know. maybe it would become a connection on the platform. so this is something that you can do regularly almost with any single topic on the platform that's relevant and it just really lends itself for you to be able to connect with different people on the platform. now the third thing that you can leverage is paid ads. now I would really recommend for you to maximize what you can do with content organically and conversation hacking before you get into paid ads. I'm not gonna really get too much into it in this video. I'll actually make a separate video for you guys on the topic, but again, it just goes back to your business goal. so if you're looking to drive leads on the platform, you can use their in mail add unit, which allows you to actually send a mass personalized message to your target audience that they get in their actual mailbox. and if you think about it- I mean we spent a ton of time in our feeds. how much time do we spend in our actual mailbox. I think about how dedicated an email is from someone or message. on the platform. you have complete share voice. you don't see any other ads on the screen or other distractions. it's a very effective way on the platform to get in front of your audience if you're trying to drive leads. there's also other ad units that you could use, such as video and sponsored content, if you are trying to get in front of your audience on the feed, which is also very effective, but again, don't really want to focus too much on that. on this video performance, some things you want to keep in mind is, obviously you are investing your time and your energy onto LinkedIn to make more money, so it's very important that you're tracking the things that are working and that are not working. so if you're looking to drive leads, your cost per lead is something you want to track. now, if you're not running any ads, you can still figure out a cost per lead, because you can figure out the time that you've invested to create the content or to post one time a week or one time a day, or the time you've invested in these conversations on the platform. you can put an hourly rate to that. whatever it is that maybe you're making right now and you can actually put together a total amount dollar-wise of what you've invested and you can factor out how many leads did you get for that time invested and you can see how effective you're being on the platform. it might be that it might actually be cheaper for you to advertise than to invest in organic content or conversation hacking. same idea goes with sales and thought leadership. so thought leadership is something that often goes untracked, but there is a way that you can actually track this. it's the consumption of your content. again, if you're posting videos and you're writing artikles and sharing ebooks and doing in-dep,

This LinkedIn message template made us 300k

recently i made a video about why i hate linkedin- and i do hate linkedin, but it is quite the source of money if you can make it work for you. for instance, we made 300 000 on linkedin. so in today's video, i want to tok about the exact messages that we sent to make that money stik around. this is going to be a good one. before we jump into it, make sure you're subscribed down below and if you want all of our templates, check out the linked inbox. you can grab that at thelinkedinboxcom or just grab it in the description down below. linkedin box is all of our templates that we've used to book these 300 000 dollars in sales on linkedin. so, without further ado, let's tok about that some more. linkedin is a cesspool of bots. it's bots toking to bots toking to bots. i'm in here toking to russell brunson's bot, who's leaving comments on a post that my bot wrote. that's then being forwarded to sujan patel's bot, who then likes it and sends it over to the uplead founder willsbot. and all of these bots are interfacing with each other in this amazing botnet that i like to call linkedin. where are they really? oh, everyone's on twitter, except for maybe russell brunson, who's probably just hanging out with his family, not engaging with anyone ever. so why do we like linkedin? just for money is, honestly, the only reason why i'd recommend linkedin. it's a great way to get meetings. in the course linkedin x, i actually went through and in about 20 minutes just commenting on posts, we were able to book a meeting. we toked about this and actually showed this on the channel earlier via the linkedin strategy. now, that's commenting. that was one thing we toked about. one thing that we haven't toked about is sending cold messages to book meetings on linkedin, and for that i want to take you in to one of our products called the linked inbox. now, inside the linkedin box, yes, we have our latest recommendations for tools, but way more important than that is we have dozens of cold messages that booked us meetings on linkedin for all of these different niches- so animation, food production, software development, marketing agencies- and inside you can see what some of these messages look like. this is what i want to show you, because linkedin, if you do it right, can make you tens of thousands or even hundreds of thousands of dollars. in the course linkedin x, we show how robert's company, westrom- my co-founders company that does software development- closed 300 000 in contracts like legit closed, not lead generated nothing like that. close 300 000 in contracts for his agency. we have that step by step by step by step. so what do these messages look like and how are they different from a cold email? let me show you here. so here's one we sent in the animation niche and it was hi first name. i came across your profile this morning and thought it'd be interesting to connect. thanks, that's all the connection messages. okay, then, after they connect with us, and what we found is the connection message should not be that customized. when you customize a connection message, it actually makes it look more spammy. when you're connecting with your friends or you're connecting with people, fewer words is actually better. so if you look at the connection messages on linkedin that actually make us money, they're things like this: like: came across your profile this morning, thought it'd be interesting to connect, or i'd like to add you to my professional network on linkedin. thanks in advance. or even i came across your linkedin profile today and, given your background, i'd love to connect. so these are not customized emails. these are not cold emails. what we're doing on linkedin is using a tool like zapdo, which you can get at cold email: university dot com- slash opto. yeah, yeah, cold email- university dot com- slash opto. we're using an automation tool to reach out to people in our target audience with this generalized message. then, and only then, once they connect with us, do we send a more customized pitch for our service, and you can see that pitch right here. i'll reveal it all. i don't care, i'll reveal it all. yeah, it's in linkedin box, our paid course, which has all five star reviews on gumroad. it's also covered in linkedin x, another one of our courses, which has all five star reviews on gumroad, because it's great. but i'll show it to you for free. you can have a little taste. you can have a little taste. so here we go: food production. speaking of taste, this is animation to the food production industry. so we started with that initial message. i came across your profile this morning and thought it'd be interesting to connect. then customer connects with us. we then reply: hi name, thanks for connecting. i was reviewing your linkedin profile yesterday afternoon and love what your company is doing. i specialize in using video and cross-platform advertising campaigns to tell compelling brand stories that move audiences to take action. our award-winning service is extremely lean and flexible. you're not paying for anything, you don't need name. is this something that would potentially interest you? if so, would love to schedule intro call sometime next week. then they came back and they said: yeah, that could be interesting. please send me your daca email address. then they responded to that message without us even saying anything and they said: we can tok today any time between 2 to 4 pm for 20 to 25 minutes. send me an invite to email address. why did that work and why did that work without customization? it's similar to what we're going to tok about in a future video on cold email, which is how to send emails without custom first lines, and i'll tell you exactly why this works. this works because we're sending a custom message- if you look at it through the lens of animation- to food production. we're an animation agency, right? x27 sells on behalf of our customers. we're an animation agency selling to food production, so we can write a very specific, seaming email. there's nothing about this email that makes it seem like it's to everyone, because it's not to everyone. it's written from an animation company to a food production company. very few of those exist, like maybe a couple thousand, and so as you read this. it seems like it's one to one. that's how you do this on linkedin and that's actually how you send cold emails without custom first lines, but i'll tok about that in another video. or you can grab cold email university, which also toks about how to do that. so that's the message. i'll give you another example here so you can see what's working. so here we go. we're selling software development to the transportation, trucking and railroad industry. again, we know what we're offering and we have a very specific niche that we're offering it to. the initial message here was hey name. i came across your linkedin profile today and, given your background, i'd love to connect just like we toked about and they connected. then we said thanks for connecting name. we are a boutique tiknology firm with a proven track record of building and improving systems. would you be interested in how we can help you in your development process? i do believe it would be worth a chat. they didn't respond, so we followed up. hey name, just following up on my last message regarding a couple ideas that i'd be interested in discussing with you. did you get a chance to read through it yet? looking forward to hearing from you again. no response, so we followed up again. hi name, i know you must be very busy, but did you get a chance to look over the message i sent you a couple days ago? i thought you'd be interested in how we can help you increase operational efficiency and save time through software development. let me know if you'd be interested in a five-minute chat. so we sent that message and we waited, and by weighted i mean we've got dozens of targets. we don't even know this is going on. it's all automated. but we waited, all right, just for this story. and eventually they got back and they said: hi, our name right. hi, alex. i'm not looking for any services at the moment, but w

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Google Ads Tutorial - Setting up a campaign tracking template

(upbeat music). - [Michael]. If you don't set up your URL tracking parameters correctly, you won't be able to see the full picture when it comes to performance of your Google Ads traffic on your website. So first let's take a look at what we mean by URL parameters. This is the Campaign URL Builder that Google provides. If you put your website in here and you can put your campaign source, which is Google campaign medium, which should be CPC for Google Ads- and then the name of your campaign in here, What it does is it constructs this URL for you. So you can see: UTM source is Google, UTM medium equals CPC and UTM campaign equals campaign name. So how do you set this up within Google Ads to make sure that you're not having to do this manually every single time? So if you go into an ad and you click Edit, you can see the funnel URL here. This is where you're actually sending the traffic. If you click on Ad URL options, you can see the tracking template. Now, one great dynamic feature Google provides is the {lpurl} variable. So first we're going to start with curly brackets, lpurl and then close brackets, And what this is going to do is insert the URL that you used up here into the tracking template. Now you put a question mark and UTM source equals Google and UTM medium equals CPC. Now, because these are always going to be in the URL, you can actually move these to another section. They're not going to be dynamic by ad. So if we put that into funnel, URL suffix, it's always going to be upended, and you'll see that later. The next thing we need to add is the UTM campaign. Now we could set this manually and type in the name of the campaign. but a much better way to do this is to use value track parameters. So, like {lpurl}, Google offers multiple value track parameters which insert dynamic information about the ad, the keywords or the campaigns. In this case, we're going to use campaign ID. If we paste campaign ID, then the actual ID of the individual ad is going to get filled in, And this tracking template you can reuse across the account level, ad level, whatever it is, and you'll never have to change it because the campaign ID will always be dynamically inserted. You can also create your own custom parameters. So, for example, if you have a dynamic ID you need to add, you can put that down here. Now, if you need to add that to the URL, you put an ampersand and then dynamic ID or whatever you need to call it, And then the only difference is you put an underscore first, So _dynamic_id. So now you have your tracking parameters built, Let's test them. We'll click test here. Great. So the landing page is found very important to check so you're not wasting your advertising budget, And we can also see that the parameters all filled in dynamically. We can see: UTM source equals Google, UTM medium equals CPC, UTM campaign equals the campaign ID. And that dynamic ID showed up too. If we click on this, we can go through to the landing page and just double check. everything is okay. We can click into the URL and see that all the values were filtering correctly. Once you've set up your tracking template, you shouldn't have to worry about your campaign tracking setup ever again. (upbeat music).

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Create a FREE LinkedIn Banner (2023) | [TEMPLATES & EXAMPLES]

so in this video, I will teach you how to create a free LinkedIn Banner, step by step. I will start off with some great LinkedIn Banner examples and ideas and after that, I will cover the best LinkedIn Banner dimensions and margins for both desktop and mobile, followed by some free templates I use and tips on creating your own design. I will then customize several examples on the spot: one for students with ambitions in digital marketing, one for employees, more specifically, those active in financial accounting, and, lastly, an example Banner for Freelancers or business owners. so let's get right into it and show you some great LinkedIn examples and ideas. this one, for example, is from Neil Patel. I like the contrasting colors between the profile picture and banner, and he uses the banner as an infographic. you see the hook right here, followed by surfaces. it's all very informative. now, those who search for him online, whether it be on Google or on LinkedIn, will immediately see his core strengths. now let me show you another one. this one is from Aaron Cordova, a software engineer that uses Banner to highlight his experience in coding, specifically these programming languages, and if you look closely, you also include his interests, things he cares about and aspirations. very creative and eye-catching, okay. next one, Fabio marama. I don't know if I pronounced it correctly, but he seems like a public figure and uses visuals, without text, to convey this message. again, great contrasting colors and public speaking is clearly his thing. now, when looking at this Banner, I'm actually not surprised. he's active in marketing and branding. okay, down below, I recognize the unlock. he's kind of a controversial character, but you gotta admit he's a great seller. so let's check out his banner. I like this one as well. it's a plain and simple Banner with a clear message and Company logo in the background. now, as for the last example, I want to show you Seth godin's background photo. he's a well-known author and uses the banner section to display and promote his books. so if you want to sell something or display your achievements, then I would highly recommend you to use the LinkedIn Banner to do so. okay, now let's get started on canvacom. you first need to create an account, but don't worry, it's free, just like everything I'll be using in this video. now, once you've done that, you click on create design, enter LinkedIn background photo and pick this one, the 1584 times 396 pixels. then I would like to go to file and enable the ruler and margin settings. that will help us Define the available space on not only desktop but also mobile, something that is important because recruiters and hiring managers use LinkedIn on their smartphone. now, if we look at Neil Patel's Banner on mobile, for example, you can see that the profile picture and banner overlap each other. it has a lot more epic instead of want more traffic. now, although Neil Patel's Banner is good, it's not mobile friendly, just like some pre-made templates on canva, for example, this one called black minimalist content creator. so what I use to avoid this problem is pick an element, search for Circle, click it and extend it accordingly. so vertikally in between the 100 and 150 and horizontal, delete 30 to 520. now you obviously need to remove it once you've finished your design. it's just so we know the margins. let me fast forward a bit. so right now it's placed correctly and when I select the element, you can see the measurements. okay. so, as you might have notiked already, these are the pre-made templates that canva offers. some are paid, some are free. you can also download and import free images on Pixar Bay or pixelscom. search for, let's say, desk, and pick one out. I like this one, so let's download the file and that we upload it to canva, because I want to show you how to craft a LinkedIn Banner for students who don't have any working experience yet but would like to focus their career on digital marketing. okay, so let me duplicate this page, click the image and extend it accordingly, or just drag it like this. double tap to move it like you want. okay, then I want to add some text, and I know that when I search for Olivia in templates, I will find some beautiful pre-made templates with the elements I need. I want to add this one to our extra page. make sure to click it first and after that, the template. copy and paste the text and drag it to your initial design. you can adjust the font style and size over here. now, from now on, my name is Olivia and we are a student heading towards the direction of marketing and social media. okay, now I want to adjust this and align everything. okay, then I want to add another page. let me see, I like this transparent background. let me copy and paste it. okay, move it a bit and click Send It backward a couple of times. okay, that looks good. let's add some borders around this as well, if you want to. you can also change the background's transparency to make the text stand out a bit more okay. I also want a call to action, and I know the black minimalist content creator template has it. add another page. I don't want the underlying element, so I just delete it. copy and paste the elements. okay, that looks good. now we change the colors. now, once you're done, just remove the element, click on share. download, select the current page, download, open up LinkedIn and upload the banner. you see, and then you have a beautiful template for students. okay. next up, I would like to customize an example Banner for employees, more specifically, someone in financial accounting. you already know how to create this empty template, the element over here, and you know that I found these upload images on pixels. now, for this example, I want to create a banner that is somewhat similar as fabios, but instead of five different parts, I will do three, and the first one with this calculator image. it really fits the image of being an accountant. make it a line and send it backwards. you can either crop it over here or like this. then I go to elements and search for gradient Square, pick this one out, make it a line. okay, pick some colors. I think I should pick a white and gray combination. then I search for square, make it transparent, add a border, and then I would like to add another image. go to elements and search for, let's say, City. let's pick this one, okay, and then like this all right now. I'm also inspired by Neil Patel's transparent picture over here, so let me add one of myself, and, as you can see, mine is already transparent. just check out my other video on how to make a LinkedIn profile picture to do exactly the same. okay, let me align everything properly here. okay, that looks good. next up, we need some text templates, Olivia, and pick this one, copy the whole text by holding shift and clicking the elements, and then you let shift, go and hold the option key to drag them. now just follow me along. let me think what are we again? oh yeah, a financial accountant. change the color. let's pick my hair for fun. okay, that looks pretty decent. I help companies keep track of their Financial Health, align and increase the font size a bit and, lastly, add some of the software tools that you master a bit like what Cordova did here as well. okay, so that's done, so now I want to see the end result. looks pretty good to me, okay. so next up, I want to show you this example Banner for Freelancers or business owners. it's actually the example that I use for my LinkedIn profile. so for a company page or someone who is self-employed, I believe it's important to show your value proposition and USB here, because it's the first thing that people will notike when they visit your profile, and that's why I've also added my social media channels and a call to action. for those who are wondering how I made this template, well, I found this background in either templates or Elements. by entering City or building, these four visuals can be found in elements. same goes for the arrow you see over here. the vertikal line is from the template underneath and I drag the font style paper and tape from this t.

Writecream LinkedIn Personalization (AI LinkedIn Outreach Template)

hello and welcome to this video where i'm going to be going over the right cream linkedin personalization. very easy to use, especially if you want to reach out to someone on linkedin and provide a little intro. i'm going to show you how it's done. if you'd like to follow along, i will put a link in the description, given the fact that right cream currently has a very special deal. keep in mind it's not going to be around forever, so i don't want to tok too much about it so i don't confuse anyone. when it ends, feel free to check out that link in the description for all those details. so let's begin. if you're going to be on the main dashboard, it could be somewhere else, but if you look right here, it's going to be linkedin personalization. you could always search for it too. in case it moves around. let's click on create. so there's only one thing that you need for this. it's going to be the specific linkedin profile of the person you're looking to outreach too. okay, so this is probably one of the easiest things you could do. usually, like, you have to put in a description, you have to enter in all this other information, but all you really need is just the url and it's going to give you a personalization based upon that. so i have mine. i'm just going to put that in for an example and once we have that, let's click on generate and very quickly it's just going to come up with an intro. it's going to be one short one that we can either use, say nope or do another one and continue on from there. so let's see what we get all right. hey, james, nice to meet you. i'm a big fan of the marketing knight concept and i'm looking forward to hearing more about your business. so, uh, they kind of got that right. it was i'm knights, i believe. so what it does is utilize the profile, the name, and kind of extract some information from it. so it's cool that way. so keep in mind that just because you get personalization for someone doesn't mean you're always going to want to use it, and especially for the fact that it only gives you one at a time, you're probably going to want to generate a few just to see what you get. let's look at the next one. hey, james, i saw your profile on linkedin. i love the idea of your marketing nights. i don't know, i keep saying marketing nights, it's i'm nights, maybe because it's, it's not aware what i am stands for. anyway, hope to hear more about your success stories, of your clients. let's do another one. hey, james, i'm so glad i found your profile on linkedin. i would love to learn more about your marketing and sales experience and how you've been able to connect with so many people. i'm excited to hear more about your business and how you're making a positive impact on the world. overall, that one's not too bad. i'm not going to say if it would be good if someone send it to me or not, but either way, it depends on the person right? everyone has their own thing when it comes to outreach. let's do one more and then we'll switch up the examples. hey, james, i'm a huge fan of what you do and i love the idea of taking your marketing skills to the next level. i'm excited to hear more about your marketing strategy and what you'll be working on in the near future. not bad. so what i did is i got pat flynn- if you know pat- from smart passive income. i got his linkedin url, so let me just copy paste that and i'm going to put in there, and we'll do a few more examples. also, you can upload a list for personalization, in case you want to do that. i'm just doing them one by one, so let me paste this here. so we have pat flynn- three, let's generate, okay. and we have quite a few for this one. very cool, oh, wow. and apparently pat is much more popular than me- and he is, but i don't think i have a whole lot in my profile, probably why there was only like one at a time. so this is a much better example, okay. so, hey, pat, i came across your blog and podcast. your blog has really helped me understand how i can make money online, and your podcast has been invaluable in the entrepreneurial journey. i'd love to know more about the business of blogging, podcasting and other online marketing venues. not bad, but, like i said once again, anytime you're doing outreach, you have to keep in mind who you're really toking to. some people love it when you get straight to the point. some people absolutely hate it if you're like: let's get on a call like never in a million years. some people want to know exactly what you're looking for. some people want to know just what's in it for them. you know everyone is going to be different, so that's something i want you to keep in mind. when it comes to outreach, you can definitely use these, but make sure you tailor them to each specific person. okay, salt, on your linkedin that you're based in san diego. i read that they have the largest number of golf courses in the world. that's impressive. oh, that's. that's pretty cool. i saw in your profile that you're currently in san diego. are you a big san diego padres fan or san diego chargers fan? hey, pata came across your blog, podcast and your experience in entrepreneurship. i love your blog and podcast because you're so transparent about what it's like to build a business online. i would love to learn more about how you started multiple businesses and how you've grown them. that's actually a really good one. uh, because that's something you have to like, realize. i mean, i guess you could listen to one of this podcast and realized that, but i remember when i first started online around 2012, i was even listening to pat and that's very true. he is very transparent about the ups and downs and the struggles he's had. so that's a really good one. and last two, realize from your linkedin that you're from san diego. i read that the san diego zoo is the most visited in the world. that's crazy. so i like that. it's kind of given some wacky funny ones. sometimes people like the playful banter ones and some people are more serious about hey, i loved how you did this. like i said, a lot of different examples, so that's really good. i saw in your profile that you're currently in san diego. are you a big uh? this was a repeat. either way. we had one repeat, but that was a much better example. uh, like i said, apparently pat flynn's profile is much better than mine, and it should be. i very rarely use linkedin but overall that was a good showing when it comes to uh using right cream and their linkedin personalization when it comes to outreach, doing intros and so on and so forth. hope you got some value out of this. i had a lot of fun doing it and, once again, if you want to try out right cream, i will put that link in the description. they currently have a very excellent deal at the time of recording this, but it's just not going to last forever, so be sure to check that out. if you have any questions, feel free to leave a comment down below and that's about it. thank you so much for watching and i will see you in my next video.

How To Make a LinkedIn Profile (2023) | [Free Templates]

in this video, i'm going to make a linkedin profile completely from scratch using great, free online tools that will help you optimize your linkedin profile. now, as you might already know, linkedin is a search engine just like google, so if you know what information you should and should not include, your profile becomes more visible to the public, thus leading to more career opportunities. furthermore, recently revealed data shows that if you include a link in your resume to a comprehensive linkedin profile, it can increase your chances by 71 for getting an invitation to an interview. now, without further ado, let's get started. i've removed all of my content for the sake of this video, and the first thing i would like to do is upload a linkedin profile picture. we need a picture where i look directly at the camera and half of my body is showing. upload it to this website called remove bg or remove background. alright, so now the background is transparent. we click on download and go to another free tool called canva, register an account to get access and so you can create a design, and then we click on custom size. the recommended dimensions for a linkedin profile picture are 400 x 400, but if you want to avoid losing pixels when zooming in, you'd better pick 1600 by 1600. okay, upload the transparent picture and while it's being uploaded, i would like to search for some nice background design in the elements tab. this one looks cool, so let's add it and change the gradient style to some other colors. after that, we include our transparent picture. now, if you right mouse click, you can choose whether to bring a certain shape or background to the front and vice versa. all right, that looks fine, and then we download it as a png file. go to the linkedin profile page, click right here and upload the picture, save the photo and there we go. okay, so right now we need to upload a profile background or linkedin banner. now you need to think about the story you want to tell and be creative in how you choose to convey it. let me show you some great examples now. this one is from georgia, and she used the banner for sharing her personal statement, which is great for personal branding, and she also matched the color combination of her profile picture and banner. or what about this one from aaron cordova? the banner illustrates his job, role and affinity with coding. now, if you want to get started, just enter free linkedin banners in the search engine and you will find some great websites that offer free examples. now i notiked some beautiful banners related to tik on this website and i really like this one, so let's download the sample now. canva also offers some beautiful free linkedin banners. let me show you. just enter linkedin banner and many examples pop up. use the elements, text and styles tab if you want to be creative and tailor it to make your background stand out. okay. so let's add a background photo. okay, and apply. okay. so that brings us to the linkedin intro section. click on this pencil icon to get access. right here you need to enter your name and surname and then you need to enter a headline, which is the most visible section of your linkedin profile and key for making a positive impression, informing viewers about your area of expertise. but it is also a place to put an emphasis on keywords that potential employers seek for. let me remove this headline and start with your job title and, if you are employed, their company name, followed by some hard skills and, at last, a brief sentence on what you do. if you are still a student, you can add a linkedin headline that looks like these ones: ok, now click on save and it is added to your intro. now go back, because over here you can add your educational background. start with the school or university, your degree, field of study and the start and or expected date. i skip information about kindergarten or junior schools you've attended and once finished, we click on save and an education section is added to our profile. now, if the degree is relevant to your profession- for example, if you apply for a software engineering position, then a computer science degree contributes to your profile and in that case you can also choose to enable show education in my intro. you see now a common mistake users make is entering the wrong location settings. for example, if you study in new york but eventually want to work and live in san francisco, then you'd better enter the us and san francisco's postal code and select, in this case, the bay area. now, by doing so, your profile pops up to potential employers that see candidates in that region. okay, now click on save and it is now added to your linkedin intro section. go back one last time because we need to go to the contact information. it is important to create a unique profile url for higher rankings. click the me drop down menu. view profile. add a public profile and url. click the pencil icon and change it accordingly. last, click on save. ok. next up, i want to include a summary. to increase the visibility of my profile, i'll click on add section about and summary. now let me enter a great sample template. now, as you can see, i chose a short and sweet summary, which is a smart choice for professionals in a conservative or tiknical industry. i've included my job title, years of experience, some hard skills and industry keywords, and these influence the searchability of your linkedin profile. although it's important to use keywords, don't go overboard. linkedin's algorithm can tell when you are trying to game the system. also, do you notike how i tok in first person and keep the number of passwords and objectives like strategic, experienced, passionate and expert, etc. to the minimum? furthermore, those who read your summary are most likely curious to find more about you, and that's when these links come in handy. okay, next up, we have the featured section now. in this section, you can showcase work samples that represent your professional identity. think of linkedin posts or artikles. you've created or reshared external blogs or, like in my case, a recently created youtube video. i haven't created any relevant linkedin posts, so let me scroll down to activity and click on start a post over here. i enter a youtube link to my previous video about making a free cv template and once it's rendered, i delete the link and click on post. let me view the post, okay, and after that you can choose to feature it on your profile. it certainly gives your profile some credibility and exposure to those who come across your profile. next up, we need to add some background information and, most importantly, the work experience section. we need to highlight your key achievements. let me enter the job title, ok, and then the employment type, company name, and if you add this one, the company's logo appears on your profile and you will then show up as an employee who works or work there, depending on the start and end date you configure. as for the description, i enter around two or three lines to give the reader an overview of what the job entails, and i would like to list some of the results. that way, you bring impact and purpose to your experiences. i would suggest you to use action verbs at the beginning of each sentence, action verbs like collaborated, narrowed, reduced and increased. furthermore, do you notike how i quantified my experiences? a measurable metrics illustrate someone's value and it also drags the reader's attention. you can also upload or link supporting information- i think of a powerpoint presentation, pdf or screenshot that support what you wrote in the description. if you want, you can share it with your network and at last, we click on save. okay, that brings us to the skills section. we need to add some relevant skills now. for those that are job searching, i would suggest you to strategically use keywords that relate to the position you are after. so start off by copying the vacancy description, go to the free word cloud generator, paste it right in there and click on generate cloud. now sprinkle some of these keywords to match.