Mastering Traffic and Conversions
Published on: December 7 2022 by Nick Peroni
Mastering Traffic and Conversions
The above is a brief introduction to Mastering Traffic and Conversions.
Let's move on to the first section of Mastering Traffic and Conversions!
Table of Contents About Mastering Traffic and Conversions
Mastering Traffic and Conversions
| startTime | durationTime | text |
| 00:00:00 | 00:00:04 | hey what's going on everyone Nick Peroni |
| 00:00:02 | 00:00:06 | here and today I want to bring you a |
| 00:00:04 | 00:00:10 | video that's going to be giving you some |
| 00:00:06 | 00:00:12 | valuable results based information on |
| 00:00:10 | 00:00:16 | traffic and convergence okay |
| 00:00:12 | 00:00:19 | I've really I've been working with paid |
| 00:00:16 | 00:00:21 | traffic now for a while as my evolution |
| 00:00:19 | 00:00:23 | as an online marketer and entrepreneurs |
| 00:00:21 | 00:00:25 | develop it started out with free traffic |
| 00:00:23 | 00:00:27 | right just like everybody at free |
| 00:00:25 | 00:00:29 | traffic did amazing but at a certain |
| 00:00:27 | 00:00:32 | point you realize that free traffic is |
| 00:00:29 | 00:00:34 | really just meant to get you started and |
| 00:00:32 | 00:00:36 | the paid traffic is what you want to |
| 00:00:34 | 00:00:37 | start mastering and understanding |
| 00:00:36 | 00:00:39 | there's many different sources of paid |
| 00:00:37 | 00:00:43 | traffic of course today I'm going to be |
| 00:00:39 | 00:00:45 | focusing on Google Adwords because it's |
| 00:00:43 | 00:00:47 | an amazing source of traffic I mean |
| 00:00:45 | 00:00:50 | Google is responsible for 80% of the |
| 00:00:47 | 00:00:52 | search volume in the world so if you can |
| 00:00:50 | 00:00:54 | master Google AdWords and you have a |
| 00:00:52 | 00:00:56 | valuable offer to put out there then |
| 00:00:54 | 00:00:59 | you're really never going to run out of |
| 00:00:56 | 00:01:01 | traffic right so you can see I have my |
| 00:00:59 | 00:01:03 | Google AdWords account up I'm just going |
| 00:01:01 | 00:01:07 | to be looking at two campaigns that I'm |
| 00:01:03 | 00:01:09 | running for for the business you know |
| 00:01:07 | 00:01:11 | one thing that I want to get out of the |
| 00:01:09 | 00:01:14 | way is as far as business goes I don't |
| 00:01:11 | 00:01:16 | care what you're selling is make money |
| 00:01:14 | 00:01:18 | online simply means so many people get |
| 00:01:16 | 00:01:20 | this confused it's amazing make money |
| 00:01:18 | 00:01:22 | online it's become like this term that |
| 00:01:20 | 00:01:24 | people automatikally when they think of |
| 00:01:22 | 00:01:26 | it they think in network marketing or |
| 00:01:24 | 00:01:28 | they think of you know somebody sitting |
| 00:01:26 | 00:01:31 | on a beach to the laptop lifestyle I'll |
| 00:01:28 | 00:01:33 | make money online means is that you are |
| 00:01:31 | 00:01:35 | selling a product online I don't care if |
| 00:01:33 | 00:01:37 | it speakers if it's business |
| 00:01:35 | 00:01:38 | opportunities if it's toothpaste or if |
| 00:01:37 | 00:01:40 | you're selling photo booth rentals like |
| 00:01:38 | 00:01:43 | in the case that we're going to look at |
| 00:01:40 | 00:01:45 | here where the business that I'm running |
| 00:01:43 | 00:01:48 | that I'm partners with my other partner |
| 00:01:45 | 00:01:50 | Network crushing it right now making you |
| 00:01:48 | 00:01:51 | know I shouldn't even tok about really |
| 00:01:50 | 00:01:54 | but I know people like to hear results |
| 00:01:51 | 00:01:56 | and you know multiple six figures a year |
| 00:01:54 | 00:01:58 | in its business and online sales all |
| 00:01:56 | 00:02:00 | through a website right that's that's |
| 00:01:58 | 00:02:02 | what it means that's what that's what |
| 00:02:00 | 00:02:04 | make money online is all about is that |
| 00:02:02 | 00:02:07 | you're able to have an internet |
| 00:02:04 | 00:02:09 | connection and a laptop and you're able |
| 00:02:07 | 00:02:12 | to work from home no storefront your |
| 00:02:09 | 00:02:14 | your front is your website and when it |
| 00:02:12 | 00:02:16 | comes to that mastering paid traffic |
| 00:02:14 | 00:02:18 | mastering conversions mastering what I'm |
| 00:02:16 | 00:02:20 | about to show you works in any business |
| 00:02:18 | 00:02:22 | alright it's just a matter of |
| 00:02:20 | 00:02:24 | understanding the business you're in the |
| 00:02:22 | 00:02:27 | target market you're after and kind of |
| 00:02:24 | 00:02:29 | figuring out how to run the page traffic |
| 00:02:27 | 00:02:31 | and then once you can do that you could |
| 00:02:29 | 00:02:34 | be blowing majorly profitable campaigns |
| 00:02:31 | 00:02:35 | like I'm showing you here where I'm |
| 00:02:34 | 00:02:37 | going to show you the good in the bed |
| 00:02:35 | 00:02:39 | right because our CTR on this campaign |
| 00:02:37 | 00:02:41 | is not amazing but our conversion rate |
| 00:02:39 | 00:02:44 | is awesome you know to beginning a |
| 00:02:41 | 00:02:48 | thirty five percent conversion rate is |
| 00:02:44 | 00:02:50 | is good right for a foreign offer so |
| 00:02:48 | 00:02:51 | this type of stuff you know and we're |
| 00:02:50 | 00:02:55 | going to tok about all this here in a |
| 00:02:51 | 00:02:56 | second but like on this one you know our |
| 00:02:55 | 00:02:59 | conversion rates one hundred sixteen |
| 00:02:56 | 00:03:00 | percent so amazing right our cost per |
| 00:02:59 | 00:03:03 | conversion is only a dollar eighty five |
| 00:03:00 | 00:03:06 | on a product that we're selling that's |
| 00:03:03 | 00:03:08 | hundreds of dollars ok so it's really |
| 00:03:06 | 00:03:11 | really powerful stuff when you |
| 00:03:08 | 00:03:13 | understand this and it can be applied to |
| 00:03:11 | 00:03:15 | any business all right and it's really |
| 00:03:13 | 00:03:18 | not all that difficult now I've been |
| 00:03:15 | 00:03:21 | testing it for a while as I go back to |
| 00:03:18 | 00:03:23 | our main home page here you can see this |
| 00:03:21 | 00:03:24 | account has been running over fourteen |
| 00:03:23 | 00:03:27 | hundred dollars over the last couple |
| 00:03:24 | 00:03:30 | months you know testing a couple hundred |
| 00:03:27 | 00:03:31 | dollars a month in campaigns and now you |
| 00:03:30 | 00:03:35 | know because it's such a subjective |
| 00:03:31 | 00:03:37 | thing all right and now we're at the |
| 00:03:35 | 00:03:39 | point where what I really need to do is |
| 00:03:37 | 00:03:41 | I have a winner as far as conversion |
| 00:03:39 | 00:03:43 | rate goes and if you don't want to know |
| 00:03:41 | 00:03:45 | anything about Google Ads getting a |
| 00:03:43 | 00:03:47 | conversion rate this side can be |
| 00:03:45 | 00:03:49 | difficult it's really about zeroing in |
| 00:03:47 | 00:03:52 | and like I said it can be so subjective |
| 00:03:49 | 00:03:55 | because you're trying to understand what |
| 00:03:52 | 00:03:57 | your target market wants to see and so |
| 00:03:55 | 00:03:59 | once you have a winner though you can |
| 00:03:57 | 00:04:00 | scale up now I'm going to work on the |
| 00:03:59 | 00:04:03 | ads and I'm going to walk you through |
| 00:04:00 | 00:04:05 | all of it but from here if I can get |
| 00:04:03 | 00:04:07 | this click-through rate up a little bit |
| 00:04:05 | 00:04:10 | higher more to like a three or four |
| 00:04:07 | 00:04:11 | percent which I've done before then it's |
| 00:04:10 | 00:04:13 | a winner we're just going to dump money |
| 00:04:11 | 00:04:15 | into it and but I really wanted to show |
| 00:04:13 | 00:04:18 | you this because it's been a |
| 00:04:15 | 00:04:20 | breakthrough recently levels upon levels |
| 00:04:18 | 00:04:23 | upon levels of what I've been working |
| 00:04:20 | 00:04:25 | testing different things to get to this |
| 00:04:23 | 00:04:27 | point that we have this cost per |
| 00:04:25 | 00:04:30 | conversion way down our conversion rate |
| 00:04:27 | 00:04:33 | is way up our click rate is you know |
| 00:04:30 | 00:04:34 | we're only paying at what Google I'm |
| 00:04:33 | 00:04:36 | going to show you all this so let's just |
| 00:04:34 | 00:04:39 | get right into it and I'm going to show |
| 00:04:36 | 00:04:42 | you first what the whole concept is here |
| 00:04:39 | 00:04:44 | for full running paid traffic for any |
| 00:04:42 | 00:04:46 | any traffic really but your traffic |
| 00:04:44 | 00:04:49 | whether you're toking about for your |
| 00:04:46 | 00:04:51 | paid over on this side this is this is |
| 00:04:49 | 00:04:53 | the concept that you're looking at okay |
| 00:04:51 | 00:04:56 | you want to send your traffic to a mead |
| 00:04:53 | 00:04:59 | magnet you want to have your lead magnet |
| 00:04:56 | 00:05:01 | direct them to a landing page with an |
| 00:04:59 | 00:05:03 | opt-in and then that's going to show |
| 00:05:01 | 00:05:06 | them the offer after that okay it's |
| 00:05:03 | 00:05:08 | fairly simple you may have seen a |
| 00:05:06 | 00:05:10 | structure like this before you may even |
| 00:05:08 | 00:05:12 | be running this type of structure but |
| 00:05:10 | 00:05:14 | the question you need to ask yourself is |
| 00:05:12 | 00:05:17 | what is your conversion rate because at |
| 00:05:14 | 00:05:19 | the end of the day if you are paying for |
| 00:05:17 | 00:05:21 | traffic here and you're making money |
| 00:05:19 | 00:05:24 | here because your conversion rates are |
| 00:05:21 | 00:05:26 | good all the way through then there's no |
| 00:05:24 | 00:05:27 | reason that your business can't be doing |
| 00:05:26 | 00:05:30 | a lot of money all right I'm not going |
| 00:05:27 | 00:05:32 | to put a certain number to it but the |
| 00:05:30 | 00:05:35 | concept is that once you understand that |
| 00:05:32 | 00:05:37 | and you have a converting funnel from |
| 00:05:35 | 00:05:39 | one to the other end you can still it ok |
| 00:05:37 | 00:05:41 | and so even as we've been testing we've |
| 00:05:39 | 00:05:43 | always been profitable I've always been |
| 00:05:41 | 00:05:45 | profitable in the campaign to that run |
| 00:05:43 | 00:05:47 | but I haven't really found that winner |
| 00:05:45 | 00:05:48 | yet that I know that I can just dump |
| 00:05:47 | 00:05:50 | lots of money into because our |
| 00:05:48 | 00:05:52 | perfectionist I've wanted to see our |
| 00:05:50 | 00:05:54 | conversion rates higher I wanted to see |
| 00:05:52 | 00:05:56 | it getting better and so I'm gonna walk |
| 00:05:54 | 00:05:58 | you through all that starting from |
| 00:05:56 | 00:06:00 | traffic ok and by the end of this you're |
| 00:05:58 | 00:06:02 | gonna have a really crystal clear |
| 00:06:00 | 00:06:04 | understanding this is a sales funnel |
| 00:06:02 | 00:06:06 | alright you see me toking about sales |
| 00:06:04 | 00:06:07 | for most before if you haven't if this |
| 00:06:06 | 00:06:09 | is the first time you've seen one of my |
| 00:06:07 | 00:06:11 | videos go back to my other YouTube stuff |
| 00:06:09 | 00:06:14 | I have a sales funnel video in here |
| 00:06:11 | 00:06:17 | somewhere where you can get the concept |
| 00:06:14 | 00:06:19 | but this is a sales funnel traffic tool |
| 00:06:17 | 00:06:21 | mean magnet the landing page the offer |
| 00:06:19 | 00:06:24 | and it's called a sales funnel because |
| 00:06:21 | 00:06:26 | the idea is that we're taking you know |
| 00:06:24 | 00:06:29 | we're taking it at the top here that's |
| 00:06:26 | 00:06:30 | such a bad funnel there you go we're |
| 00:06:29 | 00:06:32 | taking it at the top here where there's |
| 00:06:30 | 00:06:33 | a lot and we're |
| 00:06:32 | 00:06:35 | going down here to where it's a sale |
| 00:06:33 | 00:06:38 | alright that's the idea of a sales |
| 00:06:35 | 00:06:41 | funnel so it starts with traffic you |
| 00:06:38 | 00:06:43 | need to get traffic that you'll have to |
| 00:06:41 | 00:06:47 | use Google AdWords you can use Facebook |
| 00:06:43 | 00:06:49 | you can use social media sources you can |
| 00:06:47 | 00:06:51 | be running solo ads you can be doing |
| 00:06:49 | 00:06:55 | anything really that you want to but the |
| 00:06:51 | 00:06:59 | idea is you want to get targeted traffic |
| 00:06:55 | 00:07:02 | alright so our target here in what we're |
| 00:06:59 | 00:07:04 | doing this is a we're selling photo |
| 00:07:02 | 00:07:06 | booth rentals online so of course the |
| 00:07:04 | 00:07:08 | traffic that we're looking at is photo |
| 00:07:06 | 00:07:09 | booth rental right people that are |
| 00:07:08 | 00:07:12 | searching for a photo booth rental for |
| 00:07:09 | 00:07:14 | their events within the areas that we're |
| 00:07:12 | 00:07:17 | in you can see I have two campaigns here |
| 00:07:14 | 00:07:19 | separated by the two major areas that |
| 00:07:17 | 00:07:22 | were in that I've been running tests to |
| 00:07:19 | 00:07:25 | because if you've seen my Google Keyword |
| 00:07:22 | 00:07:27 | research tool that war video then you |
| 00:07:25 | 00:07:29 | know that you can look at an area to see |
| 00:07:27 | 00:07:32 | how profitable it can be both of these |
| 00:07:29 | 00:07:35 | areas are six-figure a year areas if we |
| 00:07:32 | 00:07:38 | maximize our potential in those areas |
| 00:07:35 | 00:07:40 | which we're doing in Philadelphia New |
| 00:07:38 | 00:07:42 | Jersey beautifully already Baltimore and |
| 00:07:40 | 00:07:46 | Washington DC we just recently started |
| 00:07:42 | 00:07:47 | expanding into so this is these are the |
| 00:07:46 | 00:07:50 | campaigns were running you can see I |
| 00:07:47 | 00:07:52 | this is the third split test on these |
| 00:07:50 | 00:07:53 | campaigns as I've gotten to and that |
| 00:07:52 | 00:07:56 | tells you something right there about |
| 00:07:53 | 00:07:57 | test to test test to figure out what |
| 00:07:56 | 00:08:00 | works and I'm going to go through that |
| 00:07:57 | 00:08:09 | more but one thing that I do want to |
| 00:08:00 | 00:08:11 | show you when it comes to traffic is the |
| 00:08:09 | 00:08:13 | keyword planner again I have a whole |
| 00:08:11 | 00:08:15 | video on this separate so I'm not going |
| 00:08:13 | 00:08:20 | to go into it's too far except to show |
| 00:08:15 | 00:08:25 | you that you can really use this to to |
| 00:08:20 | 00:08:26 | find what you're looking for you can |
| 00:08:25 | 00:08:28 | type in the keyword that you're looking |
| 00:08:26 | 00:08:30 | at put it to the area that you want I'll |
| 00:08:28 | 00:08:33 | just keep it on the United States right |
| 00:08:30 | 00:08:35 | now and click over here at keyword ideas |
| 00:08:33 | 00:08:37 | and you'll see how many searches that |
| 00:08:35 | 00:08:39 | keyword gets them up right now here's |
| 00:08:37 | 00:08:41 | what's interesting is that this |
| 00:08:39 | 00:08:42 | suggested bid by Google is four dollars |
| 00:08:41 | 00:08:44 | and six |
| 00:08:42 | 00:08:49 | I'm not paying anywhere near that I'm |
| 00:08:44 | 00:08:52 | paying an average of 219 a click okay |
| 00:08:49 | 00:08:55 | under half and the reason is because I'm |
| 00:08:52 | 00:08:56 | so targeted on traffic now I want you to |
| 00:08:55 | 00:08:58 | understand this is that the traffic you |
| 00:08:56 | 00:09:00 | need to understand better you want your |
| 00:08:58 | 00:09:02 | ad to perform about of what you're doing |
| 00:09:00 | 00:09:03 | whether you're running that on Facebook |
| 00:09:02 | 00:09:05 | whether you're running solo ads whether |
| 00:09:03 | 00:09:08 | you're running Google s it doesn't |
| 00:09:05 | 00:09:11 | matter you want to make sure that your |
| 00:09:08 | 00:09:13 | traffic is targeted basically just |
| 00:09:11 | 00:09:16 | understanding who you're going after so |
| 00:09:13 | 00:09:19 | of course I know if I'm running a |
| 00:09:16 | 00:09:21 | campaign for photo booth rental this is |
| 00:09:19 | 00:09:22 | as bad as targeted as you can get I know |
| 00:09:21 | 00:09:25 | people who are typing in photo booth |
| 00:09:22 | 00:09:28 | rental or looking for a photo booth |
| 00:09:25 | 00:09:30 | rental okay it's pretty cut and dry and |
| 00:09:28 | 00:09:33 | in most industries it's going to be cut |
| 00:09:30 | 00:09:34 | and dried now you may not be able to go |
| 00:09:33 | 00:09:36 | after the main keyword in some |
| 00:09:34 | 00:09:38 | industries icon type in email marketing |
| 00:09:36 | 00:09:41 | this is just a bit would be through the |
| 00:09:38 | 00:09:44 | roof but it's really a concept of |
| 00:09:41 | 00:09:46 | understanding your your money going out |
| 00:09:44 | 00:09:48 | versus your money coming in you can see |
| 00:09:46 | 00:09:52 | that the competition is still high if I |
| 00:09:48 | 00:09:52 | type in photo booth rental in Google |
| 00:09:52 | 00:09:57 | then you come back with 13 million |
| 00:09:55 | 00:10:00 | results so this is a high competition |
| 00:09:57 | 00:10:02 | deal and here you can see this is our ad |
| 00:10:00 | 00:10:04 | right here actually so that's pretty |
| 00:10:02 | 00:10:06 | awesome there's the lead magnet we show |
| 00:10:04 | 00:10:11 | up in the top three which is what you |
| 00:10:06 | 00:10:14 | want to do and this is all about just |
| 00:10:11 | 00:10:15 | being well this is going to walk us |
| 00:10:14 | 00:10:17 | perfectly into the next part which is |
| 00:10:15 | 00:10:20 | the lead magnet because that's exactly |
| 00:10:17 | 00:10:21 | what this is all right but to finish up |
| 00:10:20 | 00:10:24 | here with what we were saying with the |
| 00:10:21 | 00:10:27 | keyword planner is you can use this or |
| 00:10:24 | 00:10:30 | you can use Facebook Facebook audience |
| 00:10:27 | 00:10:32 | insights to really get targeted on your |
| 00:10:30 | 00:10:33 | traffic by just looking at the keywords |
| 00:10:32 | 00:10:35 | and Facebook you can look at their |
| 00:10:33 | 00:10:37 | interest you can look at them by group |
| 00:10:35 | 00:10:39 | and demographics and all kinds of things |
| 00:10:37 | 00:10:41 | I mean Facebook you can get really |
| 00:10:39 | 00:10:44 | targeted so no matter what you're doing |
| 00:10:41 | 00:10:47 | though you know you're you're able to |
| 00:10:44 | 00:10:49 | get focused on who you want to tok to |
| 00:10:47 | 00:10:51 | and that's the most important part is in |
| 00:10:49 | 00:10:54 | the very beginning understanding that |
| 00:10:51 | 00:10:56 | your traffic whoever you're toking to |
| 00:10:54 | 00:10:57 | to be targeted for your offer if you go |
| 00:10:56 | 00:10:59 | after the wrong traffic it doesn't |
| 00:10:57 | 00:11:01 | matter how good a campaign you put |
| 00:10:59 | 00:11:03 | together on this end over here you're |
| 00:11:01 | 00:11:05 | going to not make any money |
| 00:11:03 | 00:11:07 | all right so that's that's something |
| 00:11:05 | 00:11:09 | that's really really important to |
| 00:11:07 | 00:11:11 | understand in the beginning is that you |
| 00:11:09 | 00:11:15 | are targeting your traffic specifically |
| 00:11:11 | 00:11:17 | and again this is about just |
| 00:11:15 | 00:11:20 | understanding what your target market is |
| 00:11:17 | 00:11:22 | looking for for this business for photo |
| 00:11:20 | 00:11:24 | booth rentals I understand that the |
| 00:11:22 | 00:11:27 | target market is using photo booth |
| 00:11:24 | 00:11:28 | rental as their search tool now it took |
| 00:11:27 | 00:11:30 | me a little bit of time to find that in |
| 00:11:28 | 00:11:32 | the beginning I had my own words and |
| 00:11:30 | 00:11:34 | ideas that thought it was going to be |
| 00:11:32 | 00:11:36 | about but after I did don't research I |
| 00:11:34 | 00:11:39 | understood the photo booth rental was |
| 00:11:36 | 00:11:41 | the main word surrounding this category |
| 00:11:39 | 00:11:43 | of people and that this is how they were |
| 00:11:41 | 00:11:45 | doing a lot of their search and so we |
| 00:11:43 | 00:11:47 | targeted in on that we zeroed in on that |
| 00:11:45 | 00:11:50 | we studied the competition well not we I |
| 00:11:47 | 00:11:53 | did and study the competition and really |
| 00:11:50 | 00:11:55 | got focused in on it to be able to |
| 00:11:53 | 00:11:57 | understand exactly what a winning |
| 00:11:55 | 00:12:00 | campaign looks like and then we started |
| 00:11:57 | 00:12:02 | testing with that traffic okay and the |
| 00:12:00 | 00:12:03 | result we've gotten to is conversion |
| 00:12:02 | 00:12:05 | rates that are killing it I just started |
| 00:12:03 | 00:12:07 | running this but it's not going to show |
| 00:12:05 | 00:12:09 | any signs of slowing down it's just |
| 00:12:07 | 00:12:11 | going to you know I'm going to tweak it |
| 00:12:09 | 00:12:15 | and it's gonna keep getting better okay |
| 00:12:11 | 00:12:17 | so that's traffic now I'm going to tok |
| 00:12:15 | 00:12:19 | about the lead magnet all right your |
| 00:12:17 | 00:12:21 | lead magnet is important your lead |
| 00:12:19 | 00:12:23 | magnet is your ethical bribe that's |
| 00:12:21 | 00:12:26 | going to get them to click okay this is |
| 00:12:23 | 00:12:29 | the very beginning of the sales funnel |
| 00:12:26 | 00:12:31 | in the sense that you have traffic here |
| 00:12:29 | 00:12:33 | you're paying for your traffic or you're |
| 00:12:31 | 00:12:35 | getting your free traffic however you |
| 00:12:33 | 00:12:36 | want to do it of course you know if |
| 00:12:35 | 00:12:37 | you've watched my other videos there's |
| 00:12:36 | 00:12:39 | really no such thing as free traffic |
| 00:12:37 | 00:12:42 | you're either paying in for money or |
| 00:12:39 | 00:12:43 | paying for it with your time so the |
| 00:12:42 | 00:12:45 | traffic that you are paying for is |
| 00:12:43 | 00:12:47 | coming to your lead magnet |
| 00:12:45 | 00:12:49 | all right whether that's a blog post |
| 00:12:47 | 00:12:51 | whether that's a Google ad whether |
| 00:12:49 | 00:12:54 | that's a Facebook sponsored ad or a |
| 00:12:51 | 00:12:57 | video or YouTube video your lead magnet |
| 00:12:54 | 00:12:59 | has to pull them in it has to be the |
| 00:12:57 | 00:13:02 | ethical bride that gets them to click |
| 00:12:59 | 00:13:06 | and want to turn from a traffic to a |
| 00:13:02 | 00:13:07 | click alright for us as you can see |
| 00:13:06 | 00:13:09 | right here this is |
| 00:13:07 | 00:13:12 | Magne no I tested multiple different |
| 00:13:09 | 00:13:14 | things 50% off photo booth rental with |
| 00:13:12 | 00:13:16 | water testing right now all-inclusive |
| 00:13:14 | 00:13:18 | packages starting at only 300 for two |
| 00:13:16 | 00:13:21 | hours all right and I can see the effect |
| 00:13:18 | 00:13:23 | of that over here as a lead magnet |
| 00:13:21 | 00:13:26 | that's pulling in well here's the ad |
| 00:13:23 | 00:13:29 | that I'm running and you just saw it so |
| 00:13:26 | 00:13:31 | as a lead magnet that's pulling in one |
| 00:13:29 | 00:13:33 | point two three percent click-through |
| 00:13:31 | 00:13:35 | rate now like I said I'm showing you the |
| 00:13:33 | 00:13:37 | good way I'm showing you everything here |
| 00:13:35 | 00:13:39 | the good in the bed one point two three |
| 00:13:37 | 00:13:41 | percent isn't bad and a lot of people's |
| 00:13:39 | 00:13:44 | opinion because some companies struggle |
| 00:13:41 | 00:13:46 | to even crack up one percent but in my |
| 00:13:44 | 00:13:48 | opinion it's not that great because |
| 00:13:46 | 00:13:51 | we've had click-through rates before |
| 00:13:48 | 00:13:53 | that were up around the F here yo three |
| 00:13:51 | 00:13:55 | and a half percent so it's very |
| 00:13:53 | 00:13:58 | subjective sometimes in trying to |
| 00:13:55 | 00:14:02 | understand why because this is the same |
| 00:13:58 | 00:14:04 | exact ad right 50% off photo booth |
| 00:14:02 | 00:14:06 | rental it's a different campaign but |
| 00:14:04 | 00:14:09 | it's up to three and a half percent and |
| 00:14:06 | 00:14:12 | I don't quite understand to tell you the |
| 00:14:09 | 00:14:14 | truth right now exactly why except that |
| 00:14:12 | 00:14:17 | the average positions a little bit |
| 00:14:14 | 00:14:20 | higher for this it's a three point two |
| 00:14:17 | 00:14:22 | it's the same exact ad but it's down at |
| 00:14:20 | 00:14:24 | one point to research that quicker rate |
| 00:14:22 | 00:14:26 | so sometimes it can be very subjective |
| 00:14:24 | 00:14:28 | why a click-through rate may not be as |
| 00:14:26 | 00:14:30 | high but I'm going to keep working on |
| 00:14:28 | 00:14:32 | this you can see I split tested two |
| 00:14:30 | 00:14:35 | different ads they were the same thing |
| 00:14:32 | 00:14:37 | same concept but this one down here |
| 00:14:35 | 00:14:39 | didn't out of 104 impressions that |
| 00:14:37 | 00:14:41 | didn't get a single click I will get |
| 00:14:39 | 00:14:43 | that as a time to end it if 104 people |
| 00:14:41 | 00:14:45 | saw it and do you get one click which |
| 00:14:43 | 00:14:47 | means it wasn't even a 1% click-through |
| 00:14:45 | 00:14:50 | rate then I don't look at it as |
| 00:14:47 | 00:14:52 | something that is going to be of any |
| 00:14:50 | 00:14:54 | value right that's just me personally |
| 00:14:52 | 00:14:56 | some people may let it run longer but I |
| 00:14:54 | 00:14:59 | decided to pause that one and let this |
| 00:14:56 | 00:15:02 | one run and that's where we're at but |
| 00:14:59 | 00:15:06 | the lead magnet is of course the title |
| 00:15:02 | 00:15:08 | the offer the bride here 50% photo booth |
| 00:15:06 | 00:15:09 | rental when they come online and they |
| 00:15:08 | 00:15:13 | search they have multiple ones to choose |
| 00:15:09 | 00:15:14 | from in my opinion personally I think if |
| 00:15:13 | 00:15:17 | I'm looking at these three I'm going to |
| 00:15:14 | 00:15:19 | click the one that says 50% off not the |
| 00:15:17 | 00:15:20 | one that just said premier I mean they |
| 00:15:19 | 00:15:23 | have it in |
| 00:15:20 | 00:15:26 | they up to 50% off state-of-the-art go |
| 00:15:23 | 00:15:28 | to boots crystal-clear mobile midweek |
| 00:15:26 | 00:15:30 | specials from 399 that doesn't really |
| 00:15:28 | 00:15:32 | make sense to me I don't think that's a |
| 00:15:30 | 00:15:34 | good lead magnet but so you can you know |
| 00:15:32 | 00:15:36 | you can just kind of see this is what |
| 00:15:34 | 00:15:37 | the lead magnet is and this is what |
| 00:15:36 | 00:15:40 | other companies are doing out there and |
| 00:15:37 | 00:15:41 | you want to make something that stands |
| 00:15:40 | 00:15:44 | out all right now you may not be running |
| 00:15:41 | 00:15:45 | a Google ad maybe you are like I said |
| 00:15:44 | 00:15:49 | it's very profitable if you understand |
| 00:15:45 | 00:15:50 | it but it really comes down to whatever |
| 00:15:49 | 00:15:54 | you're doing if it's on Facebook and |
| 00:15:50 | 00:15:57 | you're looking in your newsfeed then go |
| 00:15:54 | 00:15:58 | to Facebook right now and just look that |
| 00:15:57 | 00:16:01 | if you're if you're looking in your |
| 00:15:58 | 00:16:04 | newsfeed you see if we have something |
| 00:16:01 | 00:16:10 | that pops up I'm sure we will of course |
| 00:16:04 | 00:16:11 | of course taking forever to load this is |
| 00:16:10 | 00:16:13 | a sponsor about yeah this is a sponsored |
| 00:16:11 | 00:16:15 | post right here free number one |
| 00:16:13 | 00:16:17 | best-selling book okay so it's something |
| 00:16:15 | 00:16:19 | that you want to stand out if you are |
| 00:16:17 | 00:16:21 | trying to promote something and this is |
| 00:16:19 | 00:16:26 | this is pretty good because you can see |
| 00:16:21 | 00:16:28 | that it's that it's a newscast shot or |
| 00:16:26 | 00:16:30 | we know an interview free number one |
| 00:16:28 | 00:16:31 | selling book if you're into that market |
| 00:16:30 | 00:16:33 | if he's targeting it it correctly what |
| 00:16:31 | 00:16:34 | she is because I am then this is |
| 00:16:33 | 00:16:35 | interesting |
| 00:16:34 | 00:16:38 | I might actually click on that just |
| 00:16:35 | 00:16:40 | because I know of this book already and |
| 00:16:38 | 00:16:43 | this is a pretty interesting I had to |
| 00:16:40 | 00:16:45 | catch my attention so that is the whole |
| 00:16:43 | 00:16:47 | idea of a lead magnet okay we're not |
| 00:16:45 | 00:16:48 | going to tok about that anymore |
| 00:16:47 | 00:16:50 | because I think it's pretty |
| 00:16:48 | 00:16:51 | self-explanatory you just got to |
| 00:16:50 | 00:16:54 | practike you just got to get good at it |
| 00:16:51 | 00:16:58 | because your lead magnet is going to be |
| 00:16:54 | 00:17:00 | your initial barrier of entry right if |
| 00:16:58 | 00:17:02 | you're running a solo ad your lead |
| 00:17:00 | 00:17:05 | magnet is directly kind of on your |
| 00:17:02 | 00:17:06 | opt-in page right so sometimes you got |
| 00:17:05 | 00:17:10 | to understand that these may be |
| 00:17:06 | 00:17:12 | connected or these may be connected but |
| 00:17:10 | 00:17:14 | it's really three different parts that's |
| 00:17:12 | 00:17:18 | why I haven't separated so if you're |
| 00:17:14 | 00:17:21 | running a solo ad to some type of offer |
| 00:17:18 | 00:17:23 | for you know click here to learn how you |
| 00:17:21 | 00:17:25 | can start making up to twenty-five |
| 00:17:23 | 00:17:27 | hundred dollars a month on home then |
| 00:17:25 | 00:17:28 | your read menu is kind of the same thing |
| 00:17:27 | 00:17:30 | as your landing page because the |
| 00:17:28 | 00:17:32 | traffic's landing on that page and your |
| 00:17:30 | 00:17:34 | lead magnet is the information that |
| 00:17:32 | 00:17:35 | you're offering all right so just |
| 00:17:34 | 00:17:38 | understand that your meet magnet is the |
| 00:17:35 | 00:17:40 | bride whether it's a standalone ad |
| 00:17:38 | 00:17:42 | that's causing them to click and then go |
| 00:17:40 | 00:17:44 | to a landing page or whether the lead |
| 00:17:42 | 00:17:46 | magnet is directly on the landing page |
| 00:17:44 | 00:17:49 | and trying to get them to opt in to see |
| 00:17:46 | 00:17:52 | the next page okay you're we Meng is the |
| 00:17:49 | 00:17:54 | ethical bride that you are giving to |
| 00:17:52 | 00:17:56 | them to make them want to take the |
| 00:17:54 | 00:17:58 | action of seeing whatever it is you have |
| 00:17:56 | 00:18:00 | to offer right you have to walk them |
| 00:17:58 | 00:18:02 | through the process if you just send |
| 00:18:00 | 00:18:03 | traffic to an offer you're not doing |
| 00:18:02 | 00:18:05 | your job if you just send traffic to an |
| 00:18:03 | 00:18:08 | offer you're going to find out very |
| 00:18:05 | 00:18:12 | quickly that you're just wasting traffic |
| 00:18:08 | 00:18:13 | okay then the landing page this is one |
| 00:18:12 | 00:18:15 | of the most important things now |
| 00:18:13 | 00:18:17 | depending on what type of business |
| 00:18:15 | 00:18:20 | you're running this may be different for |
| 00:18:17 | 00:18:22 | a lot of people but a lot of people are |
| 00:18:20 | 00:18:25 | running Google Ads because again it's a |
| 00:18:22 | 00:18:28 | very massive source of profitable |
| 00:18:25 | 00:18:29 | traffic or Facebook same type of deal if |
| 00:18:28 | 00:18:32 | you're running it something like this |
| 00:18:29 | 00:18:34 | let's see what his landing page will try |
| 00:18:32 | 00:18:36 | this is the landing page that I'm being |
| 00:18:34 | 00:18:39 | taken to that was the lead magnet here's |
| 00:18:36 | 00:18:42 | the landing page this is a great landing |
| 00:18:39 | 00:18:44 | page you know it's it's got automatik |
| 00:18:42 | 00:18:48 | Authority up top it's got a great |
| 00:18:44 | 00:18:49 | headline here and call to action right |
| 00:18:48 | 00:18:52 | here with an arrow just right here a |
| 00:18:49 | 00:18:55 | clip and then here you go you opt-in |
| 00:18:52 | 00:18:58 | it's got the pop-up opt-in for you to |
| 00:18:55 | 00:19:00 | for you to uh get involved and get this |
| 00:18:58 | 00:19:02 | book and then you can even scroll down |
| 00:19:00 | 00:19:06 | read reviews and there's a call to |
| 00:19:02 | 00:19:09 | action mixed in between here with |
| 00:19:06 | 00:19:10 | bonuses all kinds of reviews I mean this |
| 00:19:09 | 00:19:13 | is this is a really good landing page |
| 00:19:10 | 00:19:16 | and clearly this guy's got a lot of |
| 00:19:13 | 00:19:18 | testimonials because he's you know he's |
| 00:19:16 | 00:19:21 | famous the dudes a multimillionaire he's |
| 00:19:18 | 00:19:22 | done very well for himself so but that's |
| 00:19:21 | 00:19:25 | an example right we just saw a real-time |
| 00:19:22 | 00:19:27 | example of how you can run traffic to an |
| 00:19:25 | 00:19:31 | ad to a landing page now here's what |
| 00:19:27 | 00:19:32 | ours looks like when somebody were to |
| 00:19:31 | 00:19:35 | click this which I'm not going to do |
| 00:19:32 | 00:19:37 | because it cost me money but it's when |
| 00:19:35 | 00:19:41 | somebody clicks this this is the page |
| 00:19:37 | 00:19:43 | they're picking - okay very first thing |
| 00:19:41 | 00:19:45 | you can see just like with his is above |
| 00:19:43 | 00:19:47 | the fold so without having to scroll |
| 00:19:45 | 00:19:50 | down you can get a bear |
| 00:19:47 | 00:19:52 | clear you see how on here at the yellow |
| 00:19:50 | 00:19:55 | so you can see it right away with a red |
| 00:19:52 | 00:19:59 | arrow inside a white box you know very |
| 00:19:55 | 00:20:01 | clear place to contact use our quick |
| 00:19:59 | 00:20:04 | compact in Woolridge Akio all right |
| 00:20:01 | 00:20:05 | clear headline that speaks right to the |
| 00:20:04 | 00:20:07 | audience so they know they're in the |
| 00:20:05 | 00:20:08 | right place looking for a fun and |
| 00:20:07 | 00:20:12 | reliable portable vinyl at an affordable |
| 00:20:08 | 00:20:14 | cost free book number one bestseller |
| 00:20:12 | 00:20:16 | because our company generates fifty-two |
| 00:20:14 | 00:20:19 | thousand subscribers a day using surveys |
| 00:20:16 | 00:20:21 | and quizzes you know these are headlines |
| 00:20:19 | 00:20:22 | that are very clearly to know you're on |
| 00:20:21 | 00:20:25 | the right page for what you're looking |
| 00:20:22 | 00:20:27 | for now the difference between ours and |
| 00:20:25 | 00:20:30 | his is I'm running our landing page on |
| 00:20:27 | 00:20:33 | the website and one thing that I've |
| 00:20:30 | 00:20:36 | found in our target market is that they |
| 00:20:33 | 00:20:38 | are very untrusting of just single pages |
| 00:20:36 | 00:20:40 | and so I want them to be connected up |
| 00:20:38 | 00:20:42 | here and know that we do have multiple |
| 00:20:40 | 00:20:44 | pages even though that's somewhat of a |
| 00:20:42 | 00:20:47 | distraction because they could click off |
| 00:20:44 | 00:20:50 | the page I rely on the fact that this |
| 00:20:47 | 00:20:52 | draws their attention more right here |
| 00:20:50 | 00:20:58 | looking for fun and I'll have a photo |
| 00:20:52 | 00:21:00 | booth rental and I can see a mistake |
| 00:20:58 | 00:21:02 | right here actually I need to change |
| 00:21:00 | 00:21:04 | this which is interesting because we're |
| 00:21:02 | 00:21:07 | still getting a great conversion rate |
| 00:21:04 | 00:21:09 | but I have the wrong cities in their |
| 00:21:07 | 00:21:12 | rubble and I saw that so I'm going to |
| 00:21:09 | 00:21:14 | change that and you know and then here's |
| 00:21:12 | 00:21:17 | the right here time just explains we're |
| 00:21:14 | 00:21:19 | offering 50% off of all our own related |
| 00:21:17 | 00:21:20 | prints and I kind of give them the |
| 00:21:19 | 00:21:23 | option here scroll down to see our |
| 00:21:20 | 00:21:25 | prices and learn why were the best or if |
| 00:21:23 | 00:21:27 | you're in a hurry just contact here and |
| 00:21:25 | 00:21:30 | then it's a pop-up form okay not as |
| 00:21:27 | 00:21:31 | pretty or as cool as what is is but you |
| 00:21:30 | 00:21:33 | know it's because we need more |
| 00:21:31 | 00:21:37 | information so we can't use those crazy |
| 00:21:33 | 00:21:41 | optimize press forms okay so that's the |
| 00:21:37 | 00:21:43 | the contact form right there and then we |
| 00:21:41 | 00:21:46 | have photo booths available in your area |
| 00:21:43 | 00:21:48 | Baltimore and Washington DC I get it |
| 00:21:46 | 00:21:50 | right there and then our prices okay you |
| 00:21:48 | 00:21:52 | can see the prices this is important |
| 00:21:50 | 00:21:53 | because this has to do with how much |
| 00:21:52 | 00:21:55 | money we're making off of these |
| 00:21:53 | 00:21:59 | campaigns and then can keep scrolling |
| 00:21:55 | 00:22:00 | down for testimonials here's what makes |
| 00:21:59 | 00:22:02 | Iowa different you know |
| 00:22:00 | 00:22:05 | some proof here other clients who |
| 00:22:02 | 00:22:07 | trusted us and down at the bottom very |
| 00:22:05 | 00:22:09 | final is you know I want more and more |
| 00:22:07 | 00:22:13 | so we give them multiple places to |
| 00:22:09 | 00:22:15 | contact us throughout the page and it's |
| 00:22:13 | 00:22:17 | taken me a while to get to this landing |
| 00:22:15 | 00:22:19 | page point alright this is this is a |
| 00:22:17 | 00:22:21 | good landing page I'm not bragging or |
| 00:22:19 | 00:22:23 | anything because it's total it's taking |
| 00:22:21 | 00:22:25 | me multiple split test to get here at |
| 00:22:23 | 00:22:27 | first I tried you know different types |
| 00:22:25 | 00:22:29 | of pictures and using our own types of |
| 00:22:27 | 00:22:30 | stuff until I settled on the fact that |
| 00:22:29 | 00:22:32 | that really doesn't matter people just |
| 00:22:30 | 00:22:35 | wanna on that we see something clean |
| 00:22:32 | 00:22:37 | bright and that they trust in my target |
| 00:22:35 | 00:22:40 | market and so this is what eventually |
| 00:22:37 | 00:22:45 | got settled on very clean very bright |
| 00:22:40 | 00:22:47 | very friendly and inviting with calls |
| 00:22:45 | 00:22:49 | the action that aren't too pressing |
| 00:22:47 | 00:22:53 | right it kind of walks them through the |
| 00:22:49 | 00:22:54 | whole process and they can they can uh |
| 00:22:53 | 00:22:58 | you know get involved at multiple points |
| 00:22:54 | 00:23:00 | cool pictures along the way and we tell |
| 00:22:58 | 00:23:02 | them what's different about us here we |
| 00:23:00 | 00:23:04 | put testimonials in there both from |
| 00:23:02 | 00:23:06 | Facebook and from a few from wedding |
| 00:23:04 | 00:23:09 | wire and also that hero make where they |
| 00:23:06 | 00:23:11 | can see that we are rated very well |
| 00:23:09 | 00:23:14 | trust built with clients that we've had |
| 00:23:11 | 00:23:16 | and big names that everybody recognizes |
| 00:23:14 | 00:23:18 | right you at least know Disney |
| 00:23:16 | 00:23:20 | Mitsubishi and Live Nation is and the |
| 00:23:18 | 00:23:22 | price is right and JetBlue probably |
| 00:23:20 | 00:23:25 | everybody knows who that is so and then |
| 00:23:22 | 00:23:27 | down here we give them kind of some |
| 00:23:25 | 00:23:30 | urgency this deal won't last forever |
| 00:23:27 | 00:23:33 | will book two to three months in advance |
| 00:23:30 | 00:23:35 | you know and so get this 50% off deal |
| 00:23:33 | 00:23:37 | with unlimited prints and contact us |
| 00:23:35 | 00:23:39 | today to learn more all right and this |
| 00:23:37 | 00:23:41 | is the landing page okay that's that is |
| 00:23:39 | 00:23:44 | a landing page this is another version |
| 00:23:41 | 00:23:46 | of one they do the same thing they have |
| 00:23:44 | 00:23:48 | a place for the person to hop in now |
| 00:23:46 | 00:23:50 | whatever you were looking for and your |
| 00:23:48 | 00:23:53 | business may just be like hint he's just |
| 00:23:50 | 00:23:55 | looking for an email address okay in our |
| 00:23:53 | 00:23:56 | business we're looking for more |
| 00:23:55 | 00:23:59 | information we'll get their name and |
| 00:23:56 | 00:24:01 | email a date and what where they want |
| 00:23:59 | 00:24:03 | the event because we have to contract |
| 00:24:01 | 00:24:05 | the work out because this is an online |
| 00:24:03 | 00:24:08 | business right so we contract to work |
| 00:24:05 | 00:24:10 | out based on where it is but that gives |
| 00:24:08 | 00:24:12 | you a little insight into this process |
| 00:24:10 | 00:24:14 | here of traffic to a lead magnet to a |
| 00:24:12 | 00:24:15 | landing page and I know |
| 00:24:14 | 00:24:17 | this video is probably running on about |
| 00:24:15 | 00:24:21 | 30 minutes so I'm going to try to cut it |
| 00:24:17 | 00:24:23 | it's short coming soon well as I always |
| 00:24:21 | 00:24:25 | say cut it short because I feel like I |
| 00:24:23 | 00:24:26 | had so much information to give and I |
| 00:24:25 | 00:24:29 | know that this stuff is really valuable |
| 00:24:26 | 00:24:31 | to be able to see real education studies |
| 00:24:29 | 00:24:34 | and examples but I know it's not short |
| 00:24:31 | 00:24:38 | right so I'm going to try to wrap it up |
| 00:24:34 | 00:24:39 | soon I should say but you can see that |
| 00:24:38 | 00:24:41 | our offer is also contained on the |
| 00:24:39 | 00:24:43 | landing page now here's the important |
| 00:24:41 | 00:24:44 | part is that you're getting them the |
| 00:24:43 | 00:24:47 | opt-in so you can build an email list |
| 00:24:44 | 00:24:49 | right and build by building an email |
| 00:24:47 | 00:24:52 | list you're able to direct them to the |
| 00:24:49 | 00:24:55 | offer so when people opt-in for us here |
| 00:24:52 | 00:24:57 | we're getting their contact information |
| 00:24:55 | 00:24:59 | to follow up with them but our offer is |
| 00:24:57 | 00:25:02 | on the same exact page they can see our |
| 00:24:59 | 00:25:06 | offer right here what they're getting |
| 00:25:02 | 00:25:09 | what it's included and they contact us |
| 00:25:06 | 00:25:12 | so that we can reach out to them and |
| 00:25:09 | 00:25:14 | seal the deal right and so that's kind |
| 00:25:12 | 00:25:16 | of you can do it differently you can do |
| 00:25:14 | 00:25:18 | it which is the same thing his offer is |
| 00:25:16 | 00:25:20 | on here you want to get the free copy |
| 00:25:18 | 00:25:23 | you see what it is so you click in sign |
| 00:25:20 | 00:25:25 | up to get your free copy some people may |
| 00:25:23 | 00:25:27 | have an opt-in page where you don't see |
| 00:25:25 | 00:25:32 | anything except for click here and get |
| 00:25:27 | 00:25:34 | the offer which would be your landing |
| 00:25:32 | 00:25:36 | page and then once you click then it |
| 00:25:34 | 00:25:38 | takes you to the offer after you opt in |
| 00:25:36 | 00:25:40 | ours is combined on the same page but |
| 00:25:38 | 00:25:43 | again it's it's really kind of just how |
| 00:25:40 | 00:25:45 | it works for your business one thing |
| 00:25:43 | 00:25:48 | that I've learned in the industry that |
| 00:25:45 | 00:25:51 | I'm in with that target market is that |
| 00:25:48 | 00:25:53 | they don't want to opt in without seeing |
| 00:25:51 | 00:25:56 | the information right you need to get |
| 00:25:53 | 00:25:59 | their trust for them to one out then |
| 00:25:56 | 00:26:01 | that's just how it is in the industry on |
| 00:25:59 | 00:26:04 | and that's why it's very important to |
| 00:26:01 | 00:26:05 | understand your traffic that is the most |
| 00:26:04 | 00:26:07 | important part is understanding your |
| 00:26:05 | 00:26:10 | traffic and who you are toking to and |
| 00:26:07 | 00:26:13 | then just testing and testing the |
| 00:26:10 | 00:26:17 | testing until you have a follow-up or uh |
| 00:26:13 | 00:26:19 | they campaign a sales funnel that is |
| 00:26:17 | 00:26:22 | built specifically for that market it's |
| 00:26:19 | 00:26:23 | taken me months you know we had we had a |
| 00:26:22 | 00:26:25 | couple of traffic sources that were |
| 00:26:23 | 00:26:27 | running and they were running very well |
| 00:26:25 | 00:26:30 | but as we started to |
| 00:26:27 | 00:26:31 | a more involved in controlling the |
| 00:26:30 | 00:26:35 | numbers and not just letting it happen |
| 00:26:31 | 00:26:37 | it took more time and more effort to |
| 00:26:35 | 00:26:40 | really get to learn and understand our |
| 00:26:37 | 00:26:41 | traffic to what they expected what |
| 00:26:40 | 00:26:43 | they're looking for |
| 00:26:41 | 00:26:45 | and now it's kind of really zeroed in on |
| 00:26:43 | 00:26:47 | then and I want to show you how the |
| 00:26:45 | 00:26:51 | numbers work because this is where it |
| 00:26:47 | 00:26:53 | really starts to get exciting right so |
| 00:26:51 | 00:26:58 | this is just an example with what we're |
| 00:26:53 | 00:27:04 | doing here but you can see here that |
| 00:26:58 | 00:27:05 | we're looking at clicks okay so well one |
| 00:27:04 | 00:27:10 | thing I want to show you really quickly |
| 00:27:05 | 00:27:12 | before we even get into that is Quality |
| 00:27:10 | 00:27:14 | Score all right this is important for |
| 00:27:12 | 00:27:16 | Google ads if you want to be bid you may |
| 00:27:14 | 00:27:18 | be wondering why I'm paying so little |
| 00:27:16 | 00:27:21 | compared to other companies and it's |
| 00:27:18 | 00:27:25 | because the Quality Score is 10 out of |
| 00:27:21 | 00:27:27 | 10 which basically is I mean if you ask |
| 00:27:25 | 00:27:28 | anybody Google AdWords that's next to |
| 00:27:27 | 00:27:30 | impossible to get a 10 out of 10 I'm |
| 00:27:28 | 00:27:32 | very proud of that and that's because |
| 00:27:30 | 00:27:35 | Google is looking at our landing page |
| 00:27:32 | 00:27:37 | and saying this is exactly what this |
| 00:27:35 | 00:27:38 | target market wants which is why it's a |
| 00:27:37 | 00:27:40 | little surprising the click-through rate |
| 00:27:38 | 00:27:42 | is kind of low I think this is somewhat |
| 00:27:40 | 00:27:43 | of an anomaly that's gonna bounce back |
| 00:27:42 | 00:27:46 | up but I'm still going to split test a |
| 00:27:43 | 00:27:48 | little bit just to make sure because you |
| 00:27:46 | 00:27:50 | can't you can't do any better than a |
| 00:27:48 | 00:27:52 | Quality Score 10 out of 10 I don't need |
| 00:27:50 | 00:27:54 | to change my ad I don't need to change |
| 00:27:52 | 00:27:55 | my landing page at this point I just |
| 00:27:54 | 00:27:57 | need to optimize it to get the most |
| 00:27:55 | 00:28:02 | amount of clicks and the most amount of |
| 00:27:57 | 00:28:04 | conversions okay so going into this now |
| 00:28:02 | 00:28:06 | I'm looking at it this is again this has |
| 00:28:04 | 00:28:09 | only been running briefly we got 18 |
| 00:28:06 | 00:28:11 | clicks six conversions six dollars and |
| 00:28:09 | 00:28:14 | 55 cents of conversion so here's what |
| 00:28:11 | 00:28:18 | here's what this means pull my |
| 00:28:14 | 00:28:22 | calculator up alright so if we are |
| 00:28:18 | 00:28:24 | selling a two-hour photobooth package |
| 00:28:22 | 00:28:26 | for $300 |
| 00:28:24 | 00:28:29 | all right let's just say our profit |
| 00:28:26 | 00:28:30 | margin on that is 50% all right I'm not |
| 00:28:29 | 00:28:32 | going to walk you through much to the |
| 00:28:30 | 00:28:34 | back end of our business but let's just |
| 00:28:32 | 00:28:36 | say it's 50 percentage of profit margin |
| 00:28:34 | 00:28:39 | after we contract out to work and all |
| 00:28:36 | 00:28:41 | that kind of stuff so that's 150 dollars |
| 00:28:39 | 00:28:43 | in profit just based on the |
| 00:28:41 | 00:28:46 | so let's let's bring this up here so you |
| 00:28:43 | 00:28:51 | can see it okay |
| 00:28:46 | 00:28:53 | note that up alright so let's say we |
| 00:28:51 | 00:28:56 | start out with a thousand clicks and |
| 00:28:53 | 00:28:59 | we're getting a 1 that means you can see |
| 00:28:56 | 00:29:01 | here it's at one point on 6% we're just |
| 00:28:59 | 00:29:04 | going to go based off of that one |
| 00:29:01 | 00:29:08 | thousand times one point one six |
| 00:29:04 | 00:29:14 | well I'm sorry one thousand times point |
| 00:29:08 | 00:29:16 | zero one six so that 16 clicks right |
| 00:29:14 | 00:29:16 | just see we're building ourselves on |
| 00:29:16 | 00:29:22 | here |
| 00:29:16 | 00:29:28 | so one thousand impressions we're paying |
| 00:29:22 | 00:29:30 | for 16 clicks and we're paying at two |
| 00:29:28 | 00:29:39 | dollars and 18 cents or conversion right |
| 00:29:30 | 00:29:48 | here is thirty three percent right so |
| 00:29:39 | 00:29:55 | that equals from that 16 clicks five |
| 00:29:48 | 00:29:57 | these all right well you know what |
| 00:29:55 | 00:30:02 | because the numbers are here let's just |
| 00:29:57 | 00:30:02 | stik the one that's actually at so it's |
| 00:30:02 | 00:30:12 | 1552 impressions 18 clicks six leads now |
| 00:30:10 | 00:30:13 | since we're paying all Google break |
| 00:30:12 | 00:30:18 | solids down for you since we're paying |
| 00:30:13 | 00:30:21 | two dollars and 18 cents per click and |
| 00:30:18 | 00:30:23 | we're converting every three that means |
| 00:30:21 | 00:30:29 | we're we're paying six dollars and 55 |
| 00:30:23 | 00:30:32 | cents per conversion right will |
| 00:30:29 | 00:30:39 | basically pearline okay so now we have |
| 00:30:32 | 00:30:41 | these leads so I know that our when it |
| 00:30:39 | 00:30:44 | comes to our follow up system on selling |
| 00:30:41 | 00:30:46 | we're selling 50% anywhere from fifty to |
| 00:30:44 | 00:30:48 | sixty percent sometimes attire but where |
| 00:30:46 | 00:30:54 | it will just round it down we'll say |
| 00:30:48 | 00:30:57 | we're converting leads to sales at 50 |
| 00:30:54 | 00:31:03 | all right so that means for every two |
| 00:30:57 | 00:31:05 | conversions okay because we're |
| 00:31:03 | 00:31:09 | converting 1 out of every 2 so for every |
| 00:31:05 | 00:31:14 | two conversions equals a sale so that's |
| 00:31:09 | 00:31:25 | a that's going to be $13.10 |
| 00:31:14 | 00:31:27 | so for every $13.10 equals one sale now |
| 00:31:25 | 00:31:39 | this is where it gets exciting every |
| 00:31:27 | 00:31:43 | sale equals at least 300 revenue 150 |
| 00:31:39 | 00:31:46 | profit okay so now we're looking at that |
| 00:31:43 | 00:31:48 | so we're saying that 150 dollars in |
| 00:31:46 | 00:31:51 | profit we're making we're making 300 and |
| 00:31:48 | 00:31:54 | revenue for every one sale 150 that is |
| 00:31:51 | 00:31:56 | profit off the you know after the event |
| 00:31:54 | 00:32:02 | cost of contracting it out 150 minus |
| 00:31:56 | 00:32:03 | that 1310 calculator up here oh I can do |
| 00:32:02 | 00:32:07 | that in my head right I should be able |
| 00:32:03 | 00:32:11 | to it's going to be 37 36 90 right so |
| 00:32:07 | 00:32:15 | 136 90 is what we're making in pure |
| 00:32:11 | 00:32:17 | profit after we go through all those |
| 00:32:15 | 00:32:18 | numbers now I hope you followed through |
| 00:32:17 | 00:32:20 | that and understood with me exactly what |
| 00:32:18 | 00:32:22 | I just did there because when you know |
| 00:32:20 | 00:32:25 | your numbers like this now you know now |
| 00:32:22 | 00:32:28 | I know that for every 13 dollars we |
| 00:32:25 | 00:32:31 | spend we make 136 dollars in pure profit |
| 00:32:28 | 00:32:34 | all right you understand the power of |
| 00:32:31 | 00:32:36 | that because now that means I can I can |
| 00:32:34 | 00:32:38 | start multiplying this if I want to and |
| 00:32:36 | 00:32:39 | I'm going to I'm just trying to I'm just |
| 00:32:38 | 00:32:40 | a perfectionist I wanna get a |
| 00:32:39 | 00:32:43 | click-through rate a little bit higher |
| 00:32:40 | 00:32:46 | but I can start literally dumping it if |
| 00:32:43 | 00:32:49 | I multiply this by 10 and spend $130 |
| 00:32:46 | 00:32:51 | that means we got back $1300 |
| 00:32:49 | 00:32:53 | all right and you just have to look at |
| 00:32:51 | 00:32:55 | how far you can multiply it because |
| 00:32:53 | 00:32:57 | there may be a cap on how many |
| 00:32:55 | 00:32:59 | impressions you can get in whatever |
| 00:32:57 | 00:33:02 | market you're in but you can take it to |
| 00:32:59 | 00:33:04 | the max impressions and know that you're |
| 00:33:02 | 00:33:07 | making back a certain amount of money |
| 00:33:04 | 00:33:09 | all right so that's where all this gets |
| 00:33:07 | 00:33:12 | really powerful and understanding paid |
| 00:33:09 | 00:33:15 | traffic that I now know for certainty I |
| 00:33:12 | 00:33:16 | can put this amount of money in and get |
| 00:33:15 | 00:33:18 | this amount of money out and that's how |
| 00:33:16 | 00:33:20 | I can still grow a business that's how I |
| 00:33:18 | 00:33:22 | can keep control of it and the more of |
| 00:33:20 | 00:33:24 | these campaigns that I can set up and |
| 00:33:22 | 00:33:26 | run based around other keywords out |
| 00:33:24 | 00:33:26 | there because photo booth rental isn't |
| 00:33:26 | 00:33:29 | the only one |
| 00:33:26 | 00:33:32 | so around other keywords that are out |
| 00:33:29 | 00:33:35 | there that's the more money that I can |
| 00:33:32 | 00:33:37 | make and spend on other traffic right |
| 00:33:35 | 00:33:39 | and now you're looking at this and you |
| 00:33:37 | 00:33:41 | can be reinvesting your profit right |
| 00:33:39 | 00:33:43 | back into the traffic |
| 00:33:41 | 00:33:46 | take a 50% cut on it right you can take |
| 00:33:43 | 00:33:49 | put 30 sided wait for taxes and then put |
| 00:33:46 | 00:33:52 | 20% of wait for enjoying the profits and |
| 00:33:49 | 00:33:54 | then put 50% right back into right back |
| 00:33:52 | 00:33:57 | into your ads and be scaling your |
| 00:33:54 | 00:33:58 | business at a very rapid rate and in |
| 00:33:57 | 00:34:00 | fact we are scaling our business at a |
| 00:33:58 | 00:34:01 | rapid rate we're headed very quickly for |
| 00:34:00 | 00:34:04 | the seven-figure marketing million |
| 00:34:01 | 00:34:05 | dollars and online sales super excited |
| 00:34:04 | 00:34:07 | about that and I'm going to keep |
| 00:34:05 | 00:34:09 | bringing you this content as we reach |
| 00:34:07 | 00:34:11 | that and as we get there because it's |
| 00:34:09 | 00:34:14 | the stuff that works and you know this |
| 00:34:11 | 00:34:17 | is insane when you think about the |
| 00:34:14 | 00:34:19 | conversion right here 116 percent I'm |
| 00:34:17 | 00:34:21 | not even sure how that's possible again |
| 00:34:19 | 00:34:24 | our quality scores a 10 out of 10 which |
| 00:34:21 | 00:34:25 | is amazing this basically means that |
| 00:34:24 | 00:34:27 | people are clicking more than once once |
| 00:34:25 | 00:34:30 | they see our ad or they're op they've |
| 00:34:27 | 00:34:32 | opted in twice which is awesome okay so |
| 00:34:30 | 00:34:34 | that's that's a hundred percent |
| 00:34:32 | 00:34:37 | conversion rate if I would do the |
| 00:34:34 | 00:34:39 | numbers here it's it's silly not to put |
| 00:34:37 | 00:34:41 | more money into this and I'm going to be |
| 00:34:39 | 00:34:44 | doing that soon because the profit is is |
| 00:34:41 | 00:34:46 | going to be basically as high as it can |
| 00:34:44 | 00:34:50 | be you're getting profit back work you |
| 00:34:46 | 00:34:52 | know we're closing at 50% and so it just |
| 00:34:50 | 00:34:53 | becomes amazing how much money you can |
| 00:34:52 | 00:34:55 | make and this is where you're closing |
| 00:34:53 | 00:34:57 | right we're getting them they're seeing |
| 00:34:55 | 00:34:59 | or offer they're opting in and then |
| 00:34:57 | 00:35:02 | we're a mailing them and following up |
| 00:34:59 | 00:35:03 | with them via email and phone we do have |
| 00:35:02 | 00:35:05 | people that work the phone as well it's |
| 00:35:03 | 00:35:08 | just different for every business you're |
| 00:35:05 | 00:35:10 | in you may not need that and then we're |
| 00:35:08 | 00:35:12 | converting and one out of every two of |
| 00:35:10 | 00:35:14 | those leads into sales and and so that's |
| 00:35:12 | 00:35:16 | a sales funnel alright so I hope you got |
| 00:35:14 | 00:35:19 | a lot of value from this being able to |
| 00:35:16 | 00:35:22 | see a back end case study like this is |
| 00:35:19 | 00:35:24 | powerful and being able to see how |
| 00:35:22 | 00:35:27 | exactly how I just literally shows you |
| 00:35:24 | 00:35:28 | exactly how to take a quick and convert |
| 00:35:27 | 00:35:31 | it into a sale and how you can |
| 00:35:28 | 00:35:33 | understand paid traffic to grow and |
| 00:35:31 | 00:35:36 | scale a business starting from putting |
| 00:35:33 | 00:35:37 | you know just finding your traffic |
| 00:35:36 | 00:35:40 | source putting money in and then |
| 00:35:37 | 00:35:41 | converting into the sales another thing |
| 00:35:40 | 00:35:42 | that's important that I mentioned in the |
| 00:35:41 | 00:35:45 | beginning that I'm going to close with |
| 00:35:42 | 00:35:47 | is understanding your price points okay |
| 00:35:45 | 00:35:50 | this is why it's so important to |
| 00:35:47 | 00:35:51 | understand your price point and offering |
| 00:35:50 | 00:35:53 | something that is going to make you |
| 00:35:51 | 00:35:55 | money back on however much you're paying |
| 00:35:53 | 00:35:58 | for your traffic you need to understand |
| 00:35:55 | 00:35:59 | it and if your price point is all you're |
| 00:35:58 | 00:36:01 | not going to be able to make as much and |
| 00:35:59 | 00:36:01 | that's why a lot of people are scared of |
| 00:36:01 | 00:36:03 | Google Ads |
| 00:36:01 | 00:36:05 | is you need to know that you're |
| 00:36:03 | 00:36:07 | converting sales and that you have a |
| 00:36:05 | 00:36:09 | price point high enough to justify |
| 00:36:07 | 00:36:11 | spending a couple dollars ovt |
| 00:36:09 | 00:36:13 | but if you know that the lifetime value |
| 00:36:11 | 00:36:15 | of your customer is three to five |
| 00:36:13 | 00:36:17 | hundred dollars and that you're getting |
| 00:36:15 | 00:36:19 | one out of every two customers that |
| 00:36:17 | 00:36:22 | enter your sales funnel then you can |
| 00:36:19 | 00:36:24 | understand how much money your customer |
| 00:36:22 | 00:36:26 | acquisition is worth |
| 00:36:24 | 00:36:28 | alright our customer acquisition cost |
| 00:36:26 | 00:36:31 | right now is about thirteen dollars |
| 00:36:28 | 00:36:33 | right and it would be worth even up to |
| 00:36:31 | 00:36:35 | twenty to thirty dollars it would be |
| 00:36:33 | 00:36:37 | worth that because of the price point |
| 00:36:35 | 00:36:39 | that we had is is where it needs to be |
| 00:36:37 | 00:36:41 | and that's not an accident these prices |
| 00:36:39 | 00:36:43 | are very carefully crafted trust me |
| 00:36:41 | 00:36:45 | they've been carefully crafted over |
| 00:36:43 | 00:36:48 | years of experience and getting involved |
| 00:36:45 | 00:36:50 | in and that's something that you need to |
| 00:36:48 | 00:36:52 | understand with your author is crafting |
| 00:36:50 | 00:36:54 | your price point not only to match the |
| 00:36:52 | 00:36:56 | market and what the markets willing to |
| 00:36:54 | 00:36:59 | pay but to something that is going to |
| 00:36:56 | 00:37:02 | keep you profitable based on the amount |
| 00:36:59 | 00:37:04 | of money that you're spending in your |
| 00:37:02 | 00:37:06 | business okay so I hope you got a lot of |
| 00:37:04 | 00:37:08 | value in that if you have any questions |
| 00:37:06 | 00:37:10 | feel free to leave a comment or wherever |
| 00:37:08 | 00:37:12 | this is whether you're seeing this on |
| 00:37:10 | 00:37:15 | youtube or in the facebook group or or |
| 00:37:12 | 00:37:18 | whatever so leave a comment let me know |
| 00:37:15 | 00:37:21 | I will tok to you in the next video |
| 00:37:18 | 00:37:21 | until then live free |
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