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Mastering Traffic and Conversions

Published on: December 7 2022 by Nick Peroni

Mastering Traffic and Conversions

The above is a brief introduction to Mastering Traffic and Conversions.

Let's move on to the first section of Mastering Traffic and Conversions!

Mastering Traffic and Conversions

startTime durationTime text
00:00:00 00:00:04 hey what's going on everyone Nick Peroni
00:00:02 00:00:06 here and today I want to bring you a
00:00:04 00:00:10 video that's going to be giving you some
00:00:06 00:00:12 valuable results based information on
00:00:10 00:00:16 traffic and convergence okay
00:00:12 00:00:19 I've really I've been working with paid
00:00:16 00:00:21 traffic now for a while as my evolution
00:00:19 00:00:23 as an online marketer and entrepreneurs
00:00:21 00:00:25 develop it started out with free traffic
00:00:23 00:00:27 right just like everybody at free
00:00:25 00:00:29 traffic did amazing but at a certain
00:00:27 00:00:32 point you realize that free traffic is
00:00:29 00:00:34 really just meant to get you started and
00:00:32 00:00:36 the paid traffic is what you want to
00:00:34 00:00:37 start mastering and understanding
00:00:36 00:00:39 there's many different sources of paid
00:00:37 00:00:43 traffic of course today I'm going to be
00:00:39 00:00:45 focusing on Google Adwords because it's
00:00:43 00:00:47 an amazing source of traffic I mean
00:00:45 00:00:50 Google is responsible for 80% of the
00:00:47 00:00:52 search volume in the world so if you can
00:00:50 00:00:54 master Google AdWords and you have a
00:00:52 00:00:56 valuable offer to put out there then
00:00:54 00:00:59 you're really never going to run out of
00:00:56 00:01:01 traffic right so you can see I have my
00:00:59 00:01:03 Google AdWords account up I'm just going
00:01:01 00:01:07 to be looking at two campaigns that I'm
00:01:03 00:01:09 running for for the business you know
00:01:07 00:01:11 one thing that I want to get out of the
00:01:09 00:01:14 way is as far as business goes I don't
00:01:11 00:01:16 care what you're selling is make money
00:01:14 00:01:18 online simply means so many people get
00:01:16 00:01:20 this confused it's amazing make money
00:01:18 00:01:22 online it's become like this term that
00:01:20 00:01:24 people automatikally when they think of
00:01:22 00:01:26 it they think in network marketing or
00:01:24 00:01:28 they think of you know somebody sitting
00:01:26 00:01:31 on a beach to the laptop lifestyle I'll
00:01:28 00:01:33 make money online means is that you are
00:01:31 00:01:35 selling a product online I don't care if
00:01:33 00:01:37 it speakers if it's business
00:01:35 00:01:38 opportunities if it's toothpaste or if
00:01:37 00:01:40 you're selling photo booth rentals like
00:01:38 00:01:43 in the case that we're going to look at
00:01:40 00:01:45 here where the business that I'm running
00:01:43 00:01:48 that I'm partners with my other partner
00:01:45 00:01:50 Network crushing it right now making you
00:01:48 00:01:51 know I shouldn't even tok about really
00:01:50 00:01:54 but I know people like to hear results
00:01:51 00:01:56 and you know multiple six figures a year
00:01:54 00:01:58 in its business and online sales all
00:01:56 00:02:00 through a website right that's that's
00:01:58 00:02:02 what it means that's what that's what
00:02:00 00:02:04 make money online is all about is that
00:02:02 00:02:07 you're able to have an internet
00:02:04 00:02:09 connection and a laptop and you're able
00:02:07 00:02:12 to work from home no storefront your
00:02:09 00:02:14 your front is your website and when it
00:02:12 00:02:16 comes to that mastering paid traffic
00:02:14 00:02:18 mastering conversions mastering what I'm
00:02:16 00:02:20 about to show you works in any business
00:02:18 00:02:22 alright it's just a matter of
00:02:20 00:02:24 understanding the business you're in the
00:02:22 00:02:27 target market you're after and kind of
00:02:24 00:02:29 figuring out how to run the page traffic
00:02:27 00:02:31 and then once you can do that you could
00:02:29 00:02:34 be blowing majorly profitable campaigns
00:02:31 00:02:35 like I'm showing you here where I'm
00:02:34 00:02:37 going to show you the good in the bed
00:02:35 00:02:39 right because our CTR on this campaign
00:02:37 00:02:41 is not amazing but our conversion rate
00:02:39 00:02:44 is awesome you know to beginning a
00:02:41 00:02:48 thirty five percent conversion rate is
00:02:44 00:02:50 is good right for a foreign offer so
00:02:48 00:02:51 this type of stuff you know and we're
00:02:50 00:02:55 going to tok about all this here in a
00:02:51 00:02:56 second but like on this one you know our
00:02:55 00:02:59 conversion rates one hundred sixteen
00:02:56 00:03:00 percent so amazing right our cost per
00:02:59 00:03:03 conversion is only a dollar eighty five
00:03:00 00:03:06 on a product that we're selling that's
00:03:03 00:03:08 hundreds of dollars ok so it's really
00:03:06 00:03:11 really powerful stuff when you
00:03:08 00:03:13 understand this and it can be applied to
00:03:11 00:03:15 any business all right and it's really
00:03:13 00:03:18 not all that difficult now I've been
00:03:15 00:03:21 testing it for a while as I go back to
00:03:18 00:03:23 our main home page here you can see this
00:03:21 00:03:24 account has been running over fourteen
00:03:23 00:03:27 hundred dollars over the last couple
00:03:24 00:03:30 months you know testing a couple hundred
00:03:27 00:03:31 dollars a month in campaigns and now you
00:03:30 00:03:35 know because it's such a subjective
00:03:31 00:03:37 thing all right and now we're at the
00:03:35 00:03:39 point where what I really need to do is
00:03:37 00:03:41 I have a winner as far as conversion
00:03:39 00:03:43 rate goes and if you don't want to know
00:03:41 00:03:45 anything about Google Ads getting a
00:03:43 00:03:47 conversion rate this side can be
00:03:45 00:03:49 difficult it's really about zeroing in
00:03:47 00:03:52 and like I said it can be so subjective
00:03:49 00:03:55 because you're trying to understand what
00:03:52 00:03:57 your target market wants to see and so
00:03:55 00:03:59 once you have a winner though you can
00:03:57 00:04:00 scale up now I'm going to work on the
00:03:59 00:04:03 ads and I'm going to walk you through
00:04:00 00:04:05 all of it but from here if I can get
00:04:03 00:04:07 this click-through rate up a little bit
00:04:05 00:04:10 higher more to like a three or four
00:04:07 00:04:11 percent which I've done before then it's
00:04:10 00:04:13 a winner we're just going to dump money
00:04:11 00:04:15 into it and but I really wanted to show
00:04:13 00:04:18 you this because it's been a
00:04:15 00:04:20 breakthrough recently levels upon levels
00:04:18 00:04:23 upon levels of what I've been working
00:04:20 00:04:25 testing different things to get to this
00:04:23 00:04:27 point that we have this cost per
00:04:25 00:04:30 conversion way down our conversion rate
00:04:27 00:04:33 is way up our click rate is you know
00:04:30 00:04:34 we're only paying at what Google I'm
00:04:33 00:04:36 going to show you all this so let's just
00:04:34 00:04:39 get right into it and I'm going to show
00:04:36 00:04:42 you first what the whole concept is here
00:04:39 00:04:44 for full running paid traffic for any
00:04:42 00:04:46 any traffic really but your traffic
00:04:44 00:04:49 whether you're toking about for your
00:04:46 00:04:51 paid over on this side this is this is
00:04:49 00:04:53 the concept that you're looking at okay
00:04:51 00:04:56 you want to send your traffic to a mead
00:04:53 00:04:59 magnet you want to have your lead magnet
00:04:56 00:05:01 direct them to a landing page with an
00:04:59 00:05:03 opt-in and then that's going to show
00:05:01 00:05:06 them the offer after that okay it's
00:05:03 00:05:08 fairly simple you may have seen a
00:05:06 00:05:10 structure like this before you may even
00:05:08 00:05:12 be running this type of structure but
00:05:10 00:05:14 the question you need to ask yourself is
00:05:12 00:05:17 what is your conversion rate because at
00:05:14 00:05:19 the end of the day if you are paying for
00:05:17 00:05:21 traffic here and you're making money
00:05:19 00:05:24 here because your conversion rates are
00:05:21 00:05:26 good all the way through then there's no
00:05:24 00:05:27 reason that your business can't be doing
00:05:26 00:05:30 a lot of money all right I'm not going
00:05:27 00:05:32 to put a certain number to it but the
00:05:30 00:05:35 concept is that once you understand that
00:05:32 00:05:37 and you have a converting funnel from
00:05:35 00:05:39 one to the other end you can still it ok
00:05:37 00:05:41 and so even as we've been testing we've
00:05:39 00:05:43 always been profitable I've always been
00:05:41 00:05:45 profitable in the campaign to that run
00:05:43 00:05:47 but I haven't really found that winner
00:05:45 00:05:48 yet that I know that I can just dump
00:05:47 00:05:50 lots of money into because our
00:05:48 00:05:52 perfectionist I've wanted to see our
00:05:50 00:05:54 conversion rates higher I wanted to see
00:05:52 00:05:56 it getting better and so I'm gonna walk
00:05:54 00:05:58 you through all that starting from
00:05:56 00:06:00 traffic ok and by the end of this you're
00:05:58 00:06:02 gonna have a really crystal clear
00:06:00 00:06:04 understanding this is a sales funnel
00:06:02 00:06:06 alright you see me toking about sales
00:06:04 00:06:07 for most before if you haven't if this
00:06:06 00:06:09 is the first time you've seen one of my
00:06:07 00:06:11 videos go back to my other YouTube stuff
00:06:09 00:06:14 I have a sales funnel video in here
00:06:11 00:06:17 somewhere where you can get the concept
00:06:14 00:06:19 but this is a sales funnel traffic tool
00:06:17 00:06:21 mean magnet the landing page the offer
00:06:19 00:06:24 and it's called a sales funnel because
00:06:21 00:06:26 the idea is that we're taking you know
00:06:24 00:06:29 we're taking it at the top here that's
00:06:26 00:06:30 such a bad funnel there you go we're
00:06:29 00:06:32 taking it at the top here where there's
00:06:30 00:06:33 a lot and we're
00:06:32 00:06:35 going down here to where it's a sale
00:06:33 00:06:38 alright that's the idea of a sales
00:06:35 00:06:41 funnel so it starts with traffic you
00:06:38 00:06:43 need to get traffic that you'll have to
00:06:41 00:06:47 use Google AdWords you can use Facebook
00:06:43 00:06:49 you can use social media sources you can
00:06:47 00:06:51 be running solo ads you can be doing
00:06:49 00:06:55 anything really that you want to but the
00:06:51 00:06:59 idea is you want to get targeted traffic
00:06:55 00:07:02 alright so our target here in what we're
00:06:59 00:07:04 doing this is a we're selling photo
00:07:02 00:07:06 booth rentals online so of course the
00:07:04 00:07:08 traffic that we're looking at is photo
00:07:06 00:07:09 booth rental right people that are
00:07:08 00:07:12 searching for a photo booth rental for
00:07:09 00:07:14 their events within the areas that we're
00:07:12 00:07:17 in you can see I have two campaigns here
00:07:14 00:07:19 separated by the two major areas that
00:07:17 00:07:22 were in that I've been running tests to
00:07:19 00:07:25 because if you've seen my Google Keyword
00:07:22 00:07:27 research tool that war video then you
00:07:25 00:07:29 know that you can look at an area to see
00:07:27 00:07:32 how profitable it can be both of these
00:07:29 00:07:35 areas are six-figure a year areas if we
00:07:32 00:07:38 maximize our potential in those areas
00:07:35 00:07:40 which we're doing in Philadelphia New
00:07:38 00:07:42 Jersey beautifully already Baltimore and
00:07:40 00:07:46 Washington DC we just recently started
00:07:42 00:07:47 expanding into so this is these are the
00:07:46 00:07:50 campaigns were running you can see I
00:07:47 00:07:52 this is the third split test on these
00:07:50 00:07:53 campaigns as I've gotten to and that
00:07:52 00:07:56 tells you something right there about
00:07:53 00:07:57 test to test test to figure out what
00:07:56 00:08:00 works and I'm going to go through that
00:07:57 00:08:09 more but one thing that I do want to
00:08:00 00:08:11 show you when it comes to traffic is the
00:08:09 00:08:13 keyword planner again I have a whole
00:08:11 00:08:15 video on this separate so I'm not going
00:08:13 00:08:20 to go into it's too far except to show
00:08:15 00:08:25 you that you can really use this to to
00:08:20 00:08:26 find what you're looking for you can
00:08:25 00:08:28 type in the keyword that you're looking
00:08:26 00:08:30 at put it to the area that you want I'll
00:08:28 00:08:33 just keep it on the United States right
00:08:30 00:08:35 now and click over here at keyword ideas
00:08:33 00:08:37 and you'll see how many searches that
00:08:35 00:08:39 keyword gets them up right now here's
00:08:37 00:08:41 what's interesting is that this
00:08:39 00:08:42 suggested bid by Google is four dollars
00:08:41 00:08:44 and six
00:08:42 00:08:49 I'm not paying anywhere near that I'm
00:08:44 00:08:52 paying an average of 219 a click okay
00:08:49 00:08:55 under half and the reason is because I'm
00:08:52 00:08:56 so targeted on traffic now I want you to
00:08:55 00:08:58 understand this is that the traffic you
00:08:56 00:09:00 need to understand better you want your
00:08:58 00:09:02 ad to perform about of what you're doing
00:09:00 00:09:03 whether you're running that on Facebook
00:09:02 00:09:05 whether you're running solo ads whether
00:09:03 00:09:08 you're running Google s it doesn't
00:09:05 00:09:11 matter you want to make sure that your
00:09:08 00:09:13 traffic is targeted basically just
00:09:11 00:09:16 understanding who you're going after so
00:09:13 00:09:19 of course I know if I'm running a
00:09:16 00:09:21 campaign for photo booth rental this is
00:09:19 00:09:22 as bad as targeted as you can get I know
00:09:21 00:09:25 people who are typing in photo booth
00:09:22 00:09:28 rental or looking for a photo booth
00:09:25 00:09:30 rental okay it's pretty cut and dry and
00:09:28 00:09:33 in most industries it's going to be cut
00:09:30 00:09:34 and dried now you may not be able to go
00:09:33 00:09:36 after the main keyword in some
00:09:34 00:09:38 industries icon type in email marketing
00:09:36 00:09:41 this is just a bit would be through the
00:09:38 00:09:44 roof but it's really a concept of
00:09:41 00:09:46 understanding your your money going out
00:09:44 00:09:48 versus your money coming in you can see
00:09:46 00:09:52 that the competition is still high if I
00:09:48 00:09:52 type in photo booth rental in Google
00:09:52 00:09:57 then you come back with 13 million
00:09:55 00:10:00 results so this is a high competition
00:09:57 00:10:02 deal and here you can see this is our ad
00:10:00 00:10:04 right here actually so that's pretty
00:10:02 00:10:06 awesome there's the lead magnet we show
00:10:04 00:10:11 up in the top three which is what you
00:10:06 00:10:14 want to do and this is all about just
00:10:11 00:10:15 being well this is going to walk us
00:10:14 00:10:17 perfectly into the next part which is
00:10:15 00:10:20 the lead magnet because that's exactly
00:10:17 00:10:21 what this is all right but to finish up
00:10:20 00:10:24 here with what we were saying with the
00:10:21 00:10:27 keyword planner is you can use this or
00:10:24 00:10:30 you can use Facebook Facebook audience
00:10:27 00:10:32 insights to really get targeted on your
00:10:30 00:10:33 traffic by just looking at the keywords
00:10:32 00:10:35 and Facebook you can look at their
00:10:33 00:10:37 interest you can look at them by group
00:10:35 00:10:39 and demographics and all kinds of things
00:10:37 00:10:41 I mean Facebook you can get really
00:10:39 00:10:44 targeted so no matter what you're doing
00:10:41 00:10:47 though you know you're you're able to
00:10:44 00:10:49 get focused on who you want to tok to
00:10:47 00:10:51 and that's the most important part is in
00:10:49 00:10:54 the very beginning understanding that
00:10:51 00:10:56 your traffic whoever you're toking to
00:10:54 00:10:57 to be targeted for your offer if you go
00:10:56 00:10:59 after the wrong traffic it doesn't
00:10:57 00:11:01 matter how good a campaign you put
00:10:59 00:11:03 together on this end over here you're
00:11:01 00:11:05 going to not make any money
00:11:03 00:11:07 all right so that's that's something
00:11:05 00:11:09 that's really really important to
00:11:07 00:11:11 understand in the beginning is that you
00:11:09 00:11:15 are targeting your traffic specifically
00:11:11 00:11:17 and again this is about just
00:11:15 00:11:20 understanding what your target market is
00:11:17 00:11:22 looking for for this business for photo
00:11:20 00:11:24 booth rentals I understand that the
00:11:22 00:11:27 target market is using photo booth
00:11:24 00:11:28 rental as their search tool now it took
00:11:27 00:11:30 me a little bit of time to find that in
00:11:28 00:11:32 the beginning I had my own words and
00:11:30 00:11:34 ideas that thought it was going to be
00:11:32 00:11:36 about but after I did don't research I
00:11:34 00:11:39 understood the photo booth rental was
00:11:36 00:11:41 the main word surrounding this category
00:11:39 00:11:43 of people and that this is how they were
00:11:41 00:11:45 doing a lot of their search and so we
00:11:43 00:11:47 targeted in on that we zeroed in on that
00:11:45 00:11:50 we studied the competition well not we I
00:11:47 00:11:53 did and study the competition and really
00:11:50 00:11:55 got focused in on it to be able to
00:11:53 00:11:57 understand exactly what a winning
00:11:55 00:12:00 campaign looks like and then we started
00:11:57 00:12:02 testing with that traffic okay and the
00:12:00 00:12:03 result we've gotten to is conversion
00:12:02 00:12:05 rates that are killing it I just started
00:12:03 00:12:07 running this but it's not going to show
00:12:05 00:12:09 any signs of slowing down it's just
00:12:07 00:12:11 going to you know I'm going to tweak it
00:12:09 00:12:15 and it's gonna keep getting better okay
00:12:11 00:12:17 so that's traffic now I'm going to tok
00:12:15 00:12:19 about the lead magnet all right your
00:12:17 00:12:21 lead magnet is important your lead
00:12:19 00:12:23 magnet is your ethical bribe that's
00:12:21 00:12:26 going to get them to click okay this is
00:12:23 00:12:29 the very beginning of the sales funnel
00:12:26 00:12:31 in the sense that you have traffic here
00:12:29 00:12:33 you're paying for your traffic or you're
00:12:31 00:12:35 getting your free traffic however you
00:12:33 00:12:36 want to do it of course you know if
00:12:35 00:12:37 you've watched my other videos there's
00:12:36 00:12:39 really no such thing as free traffic
00:12:37 00:12:42 you're either paying in for money or
00:12:39 00:12:43 paying for it with your time so the
00:12:42 00:12:45 traffic that you are paying for is
00:12:43 00:12:47 coming to your lead magnet
00:12:45 00:12:49 all right whether that's a blog post
00:12:47 00:12:51 whether that's a Google ad whether
00:12:49 00:12:54 that's a Facebook sponsored ad or a
00:12:51 00:12:57 video or YouTube video your lead magnet
00:12:54 00:12:59 has to pull them in it has to be the
00:12:57 00:13:02 ethical bride that gets them to click
00:12:59 00:13:06 and want to turn from a traffic to a
00:13:02 00:13:07 click alright for us as you can see
00:13:06 00:13:09 right here this is
00:13:07 00:13:12 Magne no I tested multiple different
00:13:09 00:13:14 things 50% off photo booth rental with
00:13:12 00:13:16 water testing right now all-inclusive
00:13:14 00:13:18 packages starting at only 300 for two
00:13:16 00:13:21 hours all right and I can see the effect
00:13:18 00:13:23 of that over here as a lead magnet
00:13:21 00:13:26 that's pulling in well here's the ad
00:13:23 00:13:29 that I'm running and you just saw it so
00:13:26 00:13:31 as a lead magnet that's pulling in one
00:13:29 00:13:33 point two three percent click-through
00:13:31 00:13:35 rate now like I said I'm showing you the
00:13:33 00:13:37 good way I'm showing you everything here
00:13:35 00:13:39 the good in the bed one point two three
00:13:37 00:13:41 percent isn't bad and a lot of people's
00:13:39 00:13:44 opinion because some companies struggle
00:13:41 00:13:46 to even crack up one percent but in my
00:13:44 00:13:48 opinion it's not that great because
00:13:46 00:13:51 we've had click-through rates before
00:13:48 00:13:53 that were up around the F here yo three
00:13:51 00:13:55 and a half percent so it's very
00:13:53 00:13:58 subjective sometimes in trying to
00:13:55 00:14:02 understand why because this is the same
00:13:58 00:14:04 exact ad right 50% off photo booth
00:14:02 00:14:06 rental it's a different campaign but
00:14:04 00:14:09 it's up to three and a half percent and
00:14:06 00:14:12 I don't quite understand to tell you the
00:14:09 00:14:14 truth right now exactly why except that
00:14:12 00:14:17 the average positions a little bit
00:14:14 00:14:20 higher for this it's a three point two
00:14:17 00:14:22 it's the same exact ad but it's down at
00:14:20 00:14:24 one point to research that quicker rate
00:14:22 00:14:26 so sometimes it can be very subjective
00:14:24 00:14:28 why a click-through rate may not be as
00:14:26 00:14:30 high but I'm going to keep working on
00:14:28 00:14:32 this you can see I split tested two
00:14:30 00:14:35 different ads they were the same thing
00:14:32 00:14:37 same concept but this one down here
00:14:35 00:14:39 didn't out of 104 impressions that
00:14:37 00:14:41 didn't get a single click I will get
00:14:39 00:14:43 that as a time to end it if 104 people
00:14:41 00:14:45 saw it and do you get one click which
00:14:43 00:14:47 means it wasn't even a 1% click-through
00:14:45 00:14:50 rate then I don't look at it as
00:14:47 00:14:52 something that is going to be of any
00:14:50 00:14:54 value right that's just me personally
00:14:52 00:14:56 some people may let it run longer but I
00:14:54 00:14:59 decided to pause that one and let this
00:14:56 00:15:02 one run and that's where we're at but
00:14:59 00:15:06 the lead magnet is of course the title
00:15:02 00:15:08 the offer the bride here 50% photo booth
00:15:06 00:15:09 rental when they come online and they
00:15:08 00:15:13 search they have multiple ones to choose
00:15:09 00:15:14 from in my opinion personally I think if
00:15:13 00:15:17 I'm looking at these three I'm going to
00:15:14 00:15:19 click the one that says 50% off not the
00:15:17 00:15:20 one that just said premier I mean they
00:15:19 00:15:23 have it in
00:15:20 00:15:26 they up to 50% off state-of-the-art go
00:15:23 00:15:28 to boots crystal-clear mobile midweek
00:15:26 00:15:30 specials from 399 that doesn't really
00:15:28 00:15:32 make sense to me I don't think that's a
00:15:30 00:15:34 good lead magnet but so you can you know
00:15:32 00:15:36 you can just kind of see this is what
00:15:34 00:15:37 the lead magnet is and this is what
00:15:36 00:15:40 other companies are doing out there and
00:15:37 00:15:41 you want to make something that stands
00:15:40 00:15:44 out all right now you may not be running
00:15:41 00:15:45 a Google ad maybe you are like I said
00:15:44 00:15:49 it's very profitable if you understand
00:15:45 00:15:50 it but it really comes down to whatever
00:15:49 00:15:54 you're doing if it's on Facebook and
00:15:50 00:15:57 you're looking in your newsfeed then go
00:15:54 00:15:58 to Facebook right now and just look that
00:15:57 00:16:01 if you're if you're looking in your
00:15:58 00:16:04 newsfeed you see if we have something
00:16:01 00:16:10 that pops up I'm sure we will of course
00:16:04 00:16:11 of course taking forever to load this is
00:16:10 00:16:13 a sponsor about yeah this is a sponsored
00:16:11 00:16:15 post right here free number one
00:16:13 00:16:17 best-selling book okay so it's something
00:16:15 00:16:19 that you want to stand out if you are
00:16:17 00:16:21 trying to promote something and this is
00:16:19 00:16:26 this is pretty good because you can see
00:16:21 00:16:28 that it's that it's a newscast shot or
00:16:26 00:16:30 we know an interview free number one
00:16:28 00:16:31 selling book if you're into that market
00:16:30 00:16:33 if he's targeting it it correctly what
00:16:31 00:16:34 she is because I am then this is
00:16:33 00:16:35 interesting
00:16:34 00:16:38 I might actually click on that just
00:16:35 00:16:40 because I know of this book already and
00:16:38 00:16:43 this is a pretty interesting I had to
00:16:40 00:16:45 catch my attention so that is the whole
00:16:43 00:16:47 idea of a lead magnet okay we're not
00:16:45 00:16:48 going to tok about that anymore
00:16:47 00:16:50 because I think it's pretty
00:16:48 00:16:51 self-explanatory you just got to
00:16:50 00:16:54 practike you just got to get good at it
00:16:51 00:16:58 because your lead magnet is going to be
00:16:54 00:17:00 your initial barrier of entry right if
00:16:58 00:17:02 you're running a solo ad your lead
00:17:00 00:17:05 magnet is directly kind of on your
00:17:02 00:17:06 opt-in page right so sometimes you got
00:17:05 00:17:10 to understand that these may be
00:17:06 00:17:12 connected or these may be connected but
00:17:10 00:17:14 it's really three different parts that's
00:17:12 00:17:18 why I haven't separated so if you're
00:17:14 00:17:21 running a solo ad to some type of offer
00:17:18 00:17:23 for you know click here to learn how you
00:17:21 00:17:25 can start making up to twenty-five
00:17:23 00:17:27 hundred dollars a month on home then
00:17:25 00:17:28 your read menu is kind of the same thing
00:17:27 00:17:30 as your landing page because the
00:17:28 00:17:32 traffic's landing on that page and your
00:17:30 00:17:34 lead magnet is the information that
00:17:32 00:17:35 you're offering all right so just
00:17:34 00:17:38 understand that your meet magnet is the
00:17:35 00:17:40 bride whether it's a standalone ad
00:17:38 00:17:42 that's causing them to click and then go
00:17:40 00:17:44 to a landing page or whether the lead
00:17:42 00:17:46 magnet is directly on the landing page
00:17:44 00:17:49 and trying to get them to opt in to see
00:17:46 00:17:52 the next page okay you're we Meng is the
00:17:49 00:17:54 ethical bride that you are giving to
00:17:52 00:17:56 them to make them want to take the
00:17:54 00:17:58 action of seeing whatever it is you have
00:17:56 00:18:00 to offer right you have to walk them
00:17:58 00:18:02 through the process if you just send
00:18:00 00:18:03 traffic to an offer you're not doing
00:18:02 00:18:05 your job if you just send traffic to an
00:18:03 00:18:08 offer you're going to find out very
00:18:05 00:18:12 quickly that you're just wasting traffic
00:18:08 00:18:13 okay then the landing page this is one
00:18:12 00:18:15 of the most important things now
00:18:13 00:18:17 depending on what type of business
00:18:15 00:18:20 you're running this may be different for
00:18:17 00:18:22 a lot of people but a lot of people are
00:18:20 00:18:25 running Google Ads because again it's a
00:18:22 00:18:28 very massive source of profitable
00:18:25 00:18:29 traffic or Facebook same type of deal if
00:18:28 00:18:32 you're running it something like this
00:18:29 00:18:34 let's see what his landing page will try
00:18:32 00:18:36 this is the landing page that I'm being
00:18:34 00:18:39 taken to that was the lead magnet here's
00:18:36 00:18:42 the landing page this is a great landing
00:18:39 00:18:44 page you know it's it's got automatik
00:18:42 00:18:48 Authority up top it's got a great
00:18:44 00:18:49 headline here and call to action right
00:18:48 00:18:52 here with an arrow just right here a
00:18:49 00:18:55 clip and then here you go you opt-in
00:18:52 00:18:58 it's got the pop-up opt-in for you to
00:18:55 00:19:00 for you to uh get involved and get this
00:18:58 00:19:02 book and then you can even scroll down
00:19:00 00:19:06 read reviews and there's a call to
00:19:02 00:19:09 action mixed in between here with
00:19:06 00:19:10 bonuses all kinds of reviews I mean this
00:19:09 00:19:13 is this is a really good landing page
00:19:10 00:19:16 and clearly this guy's got a lot of
00:19:13 00:19:18 testimonials because he's you know he's
00:19:16 00:19:21 famous the dudes a multimillionaire he's
00:19:18 00:19:22 done very well for himself so but that's
00:19:21 00:19:25 an example right we just saw a real-time
00:19:22 00:19:27 example of how you can run traffic to an
00:19:25 00:19:31 ad to a landing page now here's what
00:19:27 00:19:32 ours looks like when somebody were to
00:19:31 00:19:35 click this which I'm not going to do
00:19:32 00:19:37 because it cost me money but it's when
00:19:35 00:19:41 somebody clicks this this is the page
00:19:37 00:19:43 they're picking - okay very first thing
00:19:41 00:19:45 you can see just like with his is above
00:19:43 00:19:47 the fold so without having to scroll
00:19:45 00:19:50 down you can get a bear
00:19:47 00:19:52 clear you see how on here at the yellow
00:19:50 00:19:55 so you can see it right away with a red
00:19:52 00:19:59 arrow inside a white box you know very
00:19:55 00:20:01 clear place to contact use our quick
00:19:59 00:20:04 compact in Woolridge Akio all right
00:20:01 00:20:05 clear headline that speaks right to the
00:20:04 00:20:07 audience so they know they're in the
00:20:05 00:20:08 right place looking for a fun and
00:20:07 00:20:12 reliable portable vinyl at an affordable
00:20:08 00:20:14 cost free book number one bestseller
00:20:12 00:20:16 because our company generates fifty-two
00:20:14 00:20:19 thousand subscribers a day using surveys
00:20:16 00:20:21 and quizzes you know these are headlines
00:20:19 00:20:22 that are very clearly to know you're on
00:20:21 00:20:25 the right page for what you're looking
00:20:22 00:20:27 for now the difference between ours and
00:20:25 00:20:30 his is I'm running our landing page on
00:20:27 00:20:33 the website and one thing that I've
00:20:30 00:20:36 found in our target market is that they
00:20:33 00:20:38 are very untrusting of just single pages
00:20:36 00:20:40 and so I want them to be connected up
00:20:38 00:20:42 here and know that we do have multiple
00:20:40 00:20:44 pages even though that's somewhat of a
00:20:42 00:20:47 distraction because they could click off
00:20:44 00:20:50 the page I rely on the fact that this
00:20:47 00:20:52 draws their attention more right here
00:20:50 00:20:58 looking for fun and I'll have a photo
00:20:52 00:21:00 booth rental and I can see a mistake
00:20:58 00:21:02 right here actually I need to change
00:21:00 00:21:04 this which is interesting because we're
00:21:02 00:21:07 still getting a great conversion rate
00:21:04 00:21:09 but I have the wrong cities in their
00:21:07 00:21:12 rubble and I saw that so I'm going to
00:21:09 00:21:14 change that and you know and then here's
00:21:12 00:21:17 the right here time just explains we're
00:21:14 00:21:19 offering 50% off of all our own related
00:21:17 00:21:20 prints and I kind of give them the
00:21:19 00:21:23 option here scroll down to see our
00:21:20 00:21:25 prices and learn why were the best or if
00:21:23 00:21:27 you're in a hurry just contact here and
00:21:25 00:21:30 then it's a pop-up form okay not as
00:21:27 00:21:31 pretty or as cool as what is is but you
00:21:30 00:21:33 know it's because we need more
00:21:31 00:21:37 information so we can't use those crazy
00:21:33 00:21:41 optimize press forms okay so that's the
00:21:37 00:21:43 the contact form right there and then we
00:21:41 00:21:46 have photo booths available in your area
00:21:43 00:21:48 Baltimore and Washington DC I get it
00:21:46 00:21:50 right there and then our prices okay you
00:21:48 00:21:52 can see the prices this is important
00:21:50 00:21:53 because this has to do with how much
00:21:52 00:21:55 money we're making off of these
00:21:53 00:21:59 campaigns and then can keep scrolling
00:21:55 00:22:00 down for testimonials here's what makes
00:21:59 00:22:02 Iowa different you know
00:22:00 00:22:05 some proof here other clients who
00:22:02 00:22:07 trusted us and down at the bottom very
00:22:05 00:22:09 final is you know I want more and more
00:22:07 00:22:13 so we give them multiple places to
00:22:09 00:22:15 contact us throughout the page and it's
00:22:13 00:22:17 taken me a while to get to this landing
00:22:15 00:22:19 page point alright this is this is a
00:22:17 00:22:21 good landing page I'm not bragging or
00:22:19 00:22:23 anything because it's total it's taking
00:22:21 00:22:25 me multiple split test to get here at
00:22:23 00:22:27 first I tried you know different types
00:22:25 00:22:29 of pictures and using our own types of
00:22:27 00:22:30 stuff until I settled on the fact that
00:22:29 00:22:32 that really doesn't matter people just
00:22:30 00:22:35 wanna on that we see something clean
00:22:32 00:22:37 bright and that they trust in my target
00:22:35 00:22:40 market and so this is what eventually
00:22:37 00:22:45 got settled on very clean very bright
00:22:40 00:22:47 very friendly and inviting with calls
00:22:45 00:22:49 the action that aren't too pressing
00:22:47 00:22:53 right it kind of walks them through the
00:22:49 00:22:54 whole process and they can they can uh
00:22:53 00:22:58 you know get involved at multiple points
00:22:54 00:23:00 cool pictures along the way and we tell
00:22:58 00:23:02 them what's different about us here we
00:23:00 00:23:04 put testimonials in there both from
00:23:02 00:23:06 Facebook and from a few from wedding
00:23:04 00:23:09 wire and also that hero make where they
00:23:06 00:23:11 can see that we are rated very well
00:23:09 00:23:14 trust built with clients that we've had
00:23:11 00:23:16 and big names that everybody recognizes
00:23:14 00:23:18 right you at least know Disney
00:23:16 00:23:20 Mitsubishi and Live Nation is and the
00:23:18 00:23:22 price is right and JetBlue probably
00:23:20 00:23:25 everybody knows who that is so and then
00:23:22 00:23:27 down here we give them kind of some
00:23:25 00:23:30 urgency this deal won't last forever
00:23:27 00:23:33 will book two to three months in advance
00:23:30 00:23:35 you know and so get this 50% off deal
00:23:33 00:23:37 with unlimited prints and contact us
00:23:35 00:23:39 today to learn more all right and this
00:23:37 00:23:41 is the landing page okay that's that is
00:23:39 00:23:44 a landing page this is another version
00:23:41 00:23:46 of one they do the same thing they have
00:23:44 00:23:48 a place for the person to hop in now
00:23:46 00:23:50 whatever you were looking for and your
00:23:48 00:23:53 business may just be like hint he's just
00:23:50 00:23:55 looking for an email address okay in our
00:23:53 00:23:56 business we're looking for more
00:23:55 00:23:59 information we'll get their name and
00:23:56 00:24:01 email a date and what where they want
00:23:59 00:24:03 the event because we have to contract
00:24:01 00:24:05 the work out because this is an online
00:24:03 00:24:08 business right so we contract to work
00:24:05 00:24:10 out based on where it is but that gives
00:24:08 00:24:12 you a little insight into this process
00:24:10 00:24:14 here of traffic to a lead magnet to a
00:24:12 00:24:15 landing page and I know
00:24:14 00:24:17 this video is probably running on about
00:24:15 00:24:21 30 minutes so I'm going to try to cut it
00:24:17 00:24:23 it's short coming soon well as I always
00:24:21 00:24:25 say cut it short because I feel like I
00:24:23 00:24:26 had so much information to give and I
00:24:25 00:24:29 know that this stuff is really valuable
00:24:26 00:24:31 to be able to see real education studies
00:24:29 00:24:34 and examples but I know it's not short
00:24:31 00:24:38 right so I'm going to try to wrap it up
00:24:34 00:24:39 soon I should say but you can see that
00:24:38 00:24:41 our offer is also contained on the
00:24:39 00:24:43 landing page now here's the important
00:24:41 00:24:44 part is that you're getting them the
00:24:43 00:24:47 opt-in so you can build an email list
00:24:44 00:24:49 right and build by building an email
00:24:47 00:24:52 list you're able to direct them to the
00:24:49 00:24:55 offer so when people opt-in for us here
00:24:52 00:24:57 we're getting their contact information
00:24:55 00:24:59 to follow up with them but our offer is
00:24:57 00:25:02 on the same exact page they can see our
00:24:59 00:25:06 offer right here what they're getting
00:25:02 00:25:09 what it's included and they contact us
00:25:06 00:25:12 so that we can reach out to them and
00:25:09 00:25:14 seal the deal right and so that's kind
00:25:12 00:25:16 of you can do it differently you can do
00:25:14 00:25:18 it which is the same thing his offer is
00:25:16 00:25:20 on here you want to get the free copy
00:25:18 00:25:23 you see what it is so you click in sign
00:25:20 00:25:25 up to get your free copy some people may
00:25:23 00:25:27 have an opt-in page where you don't see
00:25:25 00:25:32 anything except for click here and get
00:25:27 00:25:34 the offer which would be your landing
00:25:32 00:25:36 page and then once you click then it
00:25:34 00:25:38 takes you to the offer after you opt in
00:25:36 00:25:40 ours is combined on the same page but
00:25:38 00:25:43 again it's it's really kind of just how
00:25:40 00:25:45 it works for your business one thing
00:25:43 00:25:48 that I've learned in the industry that
00:25:45 00:25:51 I'm in with that target market is that
00:25:48 00:25:53 they don't want to opt in without seeing
00:25:51 00:25:56 the information right you need to get
00:25:53 00:25:59 their trust for them to one out then
00:25:56 00:26:01 that's just how it is in the industry on
00:25:59 00:26:04 and that's why it's very important to
00:26:01 00:26:05 understand your traffic that is the most
00:26:04 00:26:07 important part is understanding your
00:26:05 00:26:10 traffic and who you are toking to and
00:26:07 00:26:13 then just testing and testing the
00:26:10 00:26:17 testing until you have a follow-up or uh
00:26:13 00:26:19 they campaign a sales funnel that is
00:26:17 00:26:22 built specifically for that market it's
00:26:19 00:26:23 taken me months you know we had we had a
00:26:22 00:26:25 couple of traffic sources that were
00:26:23 00:26:27 running and they were running very well
00:26:25 00:26:30 but as we started to
00:26:27 00:26:31 a more involved in controlling the
00:26:30 00:26:35 numbers and not just letting it happen
00:26:31 00:26:37 it took more time and more effort to
00:26:35 00:26:40 really get to learn and understand our
00:26:37 00:26:41 traffic to what they expected what
00:26:40 00:26:43 they're looking for
00:26:41 00:26:45 and now it's kind of really zeroed in on
00:26:43 00:26:47 then and I want to show you how the
00:26:45 00:26:51 numbers work because this is where it
00:26:47 00:26:53 really starts to get exciting right so
00:26:51 00:26:58 this is just an example with what we're
00:26:53 00:27:04 doing here but you can see here that
00:26:58 00:27:05 we're looking at clicks okay so well one
00:27:04 00:27:10 thing I want to show you really quickly
00:27:05 00:27:12 before we even get into that is Quality
00:27:10 00:27:14 Score all right this is important for
00:27:12 00:27:16 Google ads if you want to be bid you may
00:27:14 00:27:18 be wondering why I'm paying so little
00:27:16 00:27:21 compared to other companies and it's
00:27:18 00:27:25 because the Quality Score is 10 out of
00:27:21 00:27:27 10 which basically is I mean if you ask
00:27:25 00:27:28 anybody Google AdWords that's next to
00:27:27 00:27:30 impossible to get a 10 out of 10 I'm
00:27:28 00:27:32 very proud of that and that's because
00:27:30 00:27:35 Google is looking at our landing page
00:27:32 00:27:37 and saying this is exactly what this
00:27:35 00:27:38 target market wants which is why it's a
00:27:37 00:27:40 little surprising the click-through rate
00:27:38 00:27:42 is kind of low I think this is somewhat
00:27:40 00:27:43 of an anomaly that's gonna bounce back
00:27:42 00:27:46 up but I'm still going to split test a
00:27:43 00:27:48 little bit just to make sure because you
00:27:46 00:27:50 can't you can't do any better than a
00:27:48 00:27:52 Quality Score 10 out of 10 I don't need
00:27:50 00:27:54 to change my ad I don't need to change
00:27:52 00:27:55 my landing page at this point I just
00:27:54 00:27:57 need to optimize it to get the most
00:27:55 00:28:02 amount of clicks and the most amount of
00:27:57 00:28:04 conversions okay so going into this now
00:28:02 00:28:06 I'm looking at it this is again this has
00:28:04 00:28:09 only been running briefly we got 18
00:28:06 00:28:11 clicks six conversions six dollars and
00:28:09 00:28:14 55 cents of conversion so here's what
00:28:11 00:28:18 here's what this means pull my
00:28:14 00:28:22 calculator up alright so if we are
00:28:18 00:28:24 selling a two-hour photobooth package
00:28:22 00:28:26 for $300
00:28:24 00:28:29 all right let's just say our profit
00:28:26 00:28:30 margin on that is 50% all right I'm not
00:28:29 00:28:32 going to walk you through much to the
00:28:30 00:28:34 back end of our business but let's just
00:28:32 00:28:36 say it's 50 percentage of profit margin
00:28:34 00:28:39 after we contract out to work and all
00:28:36 00:28:41 that kind of stuff so that's 150 dollars
00:28:39 00:28:43 in profit just based on the
00:28:41 00:28:46 so let's let's bring this up here so you
00:28:43 00:28:51 can see it okay
00:28:46 00:28:53 note that up alright so let's say we
00:28:51 00:28:56 start out with a thousand clicks and
00:28:53 00:28:59 we're getting a 1 that means you can see
00:28:56 00:29:01 here it's at one point on 6% we're just
00:28:59 00:29:04 going to go based off of that one
00:29:01 00:29:08 thousand times one point one six
00:29:04 00:29:14 well I'm sorry one thousand times point
00:29:08 00:29:16 zero one six so that 16 clicks right
00:29:14 00:29:16 just see we're building ourselves on
00:29:16 00:29:22 here
00:29:16 00:29:28 so one thousand impressions we're paying
00:29:22 00:29:30 for 16 clicks and we're paying at two
00:29:28 00:29:39 dollars and 18 cents or conversion right
00:29:30 00:29:48 here is thirty three percent right so
00:29:39 00:29:55 that equals from that 16 clicks five
00:29:48 00:29:57 these all right well you know what
00:29:55 00:30:02 because the numbers are here let's just
00:29:57 00:30:02 stik the one that's actually at so it's
00:30:02 00:30:12 1552 impressions 18 clicks six leads now
00:30:10 00:30:13 since we're paying all Google break
00:30:12 00:30:18 solids down for you since we're paying
00:30:13 00:30:21 two dollars and 18 cents per click and
00:30:18 00:30:23 we're converting every three that means
00:30:21 00:30:29 we're we're paying six dollars and 55
00:30:23 00:30:32 cents per conversion right will
00:30:29 00:30:39 basically pearline okay so now we have
00:30:32 00:30:41 these leads so I know that our when it
00:30:39 00:30:44 comes to our follow up system on selling
00:30:41 00:30:46 we're selling 50% anywhere from fifty to
00:30:44 00:30:48 sixty percent sometimes attire but where
00:30:46 00:30:54 it will just round it down we'll say
00:30:48 00:30:57 we're converting leads to sales at 50
00:30:54 00:31:03 all right so that means for every two
00:30:57 00:31:05 conversions okay because we're
00:31:03 00:31:09 converting 1 out of every 2 so for every
00:31:05 00:31:14 two conversions equals a sale so that's
00:31:09 00:31:25 a that's going to be $13.10
00:31:14 00:31:27 so for every $13.10 equals one sale now
00:31:25 00:31:39 this is where it gets exciting every
00:31:27 00:31:43 sale equals at least 300 revenue 150
00:31:39 00:31:46 profit okay so now we're looking at that
00:31:43 00:31:48 so we're saying that 150 dollars in
00:31:46 00:31:51 profit we're making we're making 300 and
00:31:48 00:31:54 revenue for every one sale 150 that is
00:31:51 00:31:56 profit off the you know after the event
00:31:54 00:32:02 cost of contracting it out 150 minus
00:31:56 00:32:03 that 1310 calculator up here oh I can do
00:32:02 00:32:07 that in my head right I should be able
00:32:03 00:32:11 to it's going to be 37 36 90 right so
00:32:07 00:32:15 136 90 is what we're making in pure
00:32:11 00:32:17 profit after we go through all those
00:32:15 00:32:18 numbers now I hope you followed through
00:32:17 00:32:20 that and understood with me exactly what
00:32:18 00:32:22 I just did there because when you know
00:32:20 00:32:25 your numbers like this now you know now
00:32:22 00:32:28 I know that for every 13 dollars we
00:32:25 00:32:31 spend we make 136 dollars in pure profit
00:32:28 00:32:34 all right you understand the power of
00:32:31 00:32:36 that because now that means I can I can
00:32:34 00:32:38 start multiplying this if I want to and
00:32:36 00:32:39 I'm going to I'm just trying to I'm just
00:32:38 00:32:40 a perfectionist I wanna get a
00:32:39 00:32:43 click-through rate a little bit higher
00:32:40 00:32:46 but I can start literally dumping it if
00:32:43 00:32:49 I multiply this by 10 and spend $130
00:32:46 00:32:51 that means we got back $1300
00:32:49 00:32:53 all right and you just have to look at
00:32:51 00:32:55 how far you can multiply it because
00:32:53 00:32:57 there may be a cap on how many
00:32:55 00:32:59 impressions you can get in whatever
00:32:57 00:33:02 market you're in but you can take it to
00:32:59 00:33:04 the max impressions and know that you're
00:33:02 00:33:07 making back a certain amount of money
00:33:04 00:33:09 all right so that's where all this gets
00:33:07 00:33:12 really powerful and understanding paid
00:33:09 00:33:15 traffic that I now know for certainty I
00:33:12 00:33:16 can put this amount of money in and get
00:33:15 00:33:18 this amount of money out and that's how
00:33:16 00:33:20 I can still grow a business that's how I
00:33:18 00:33:22 can keep control of it and the more of
00:33:20 00:33:24 these campaigns that I can set up and
00:33:22 00:33:26 run based around other keywords out
00:33:24 00:33:26 there because photo booth rental isn't
00:33:26 00:33:29 the only one
00:33:26 00:33:32 so around other keywords that are out
00:33:29 00:33:35 there that's the more money that I can
00:33:32 00:33:37 make and spend on other traffic right
00:33:35 00:33:39 and now you're looking at this and you
00:33:37 00:33:41 can be reinvesting your profit right
00:33:39 00:33:43 back into the traffic
00:33:41 00:33:46 take a 50% cut on it right you can take
00:33:43 00:33:49 put 30 sided wait for taxes and then put
00:33:46 00:33:52 20% of wait for enjoying the profits and
00:33:49 00:33:54 then put 50% right back into right back
00:33:52 00:33:57 into your ads and be scaling your
00:33:54 00:33:58 business at a very rapid rate and in
00:33:57 00:34:00 fact we are scaling our business at a
00:33:58 00:34:01 rapid rate we're headed very quickly for
00:34:00 00:34:04 the seven-figure marketing million
00:34:01 00:34:05 dollars and online sales super excited
00:34:04 00:34:07 about that and I'm going to keep
00:34:05 00:34:09 bringing you this content as we reach
00:34:07 00:34:11 that and as we get there because it's
00:34:09 00:34:14 the stuff that works and you know this
00:34:11 00:34:17 is insane when you think about the
00:34:14 00:34:19 conversion right here 116 percent I'm
00:34:17 00:34:21 not even sure how that's possible again
00:34:19 00:34:24 our quality scores a 10 out of 10 which
00:34:21 00:34:25 is amazing this basically means that
00:34:24 00:34:27 people are clicking more than once once
00:34:25 00:34:30 they see our ad or they're op they've
00:34:27 00:34:32 opted in twice which is awesome okay so
00:34:30 00:34:34 that's that's a hundred percent
00:34:32 00:34:37 conversion rate if I would do the
00:34:34 00:34:39 numbers here it's it's silly not to put
00:34:37 00:34:41 more money into this and I'm going to be
00:34:39 00:34:44 doing that soon because the profit is is
00:34:41 00:34:46 going to be basically as high as it can
00:34:44 00:34:50 be you're getting profit back work you
00:34:46 00:34:52 know we're closing at 50% and so it just
00:34:50 00:34:53 becomes amazing how much money you can
00:34:52 00:34:55 make and this is where you're closing
00:34:53 00:34:57 right we're getting them they're seeing
00:34:55 00:34:59 or offer they're opting in and then
00:34:57 00:35:02 we're a mailing them and following up
00:34:59 00:35:03 with them via email and phone we do have
00:35:02 00:35:05 people that work the phone as well it's
00:35:03 00:35:08 just different for every business you're
00:35:05 00:35:10 in you may not need that and then we're
00:35:08 00:35:12 converting and one out of every two of
00:35:10 00:35:14 those leads into sales and and so that's
00:35:12 00:35:16 a sales funnel alright so I hope you got
00:35:14 00:35:19 a lot of value from this being able to
00:35:16 00:35:22 see a back end case study like this is
00:35:19 00:35:24 powerful and being able to see how
00:35:22 00:35:27 exactly how I just literally shows you
00:35:24 00:35:28 exactly how to take a quick and convert
00:35:27 00:35:31 it into a sale and how you can
00:35:28 00:35:33 understand paid traffic to grow and
00:35:31 00:35:36 scale a business starting from putting
00:35:33 00:35:37 you know just finding your traffic
00:35:36 00:35:40 source putting money in and then
00:35:37 00:35:41 converting into the sales another thing
00:35:40 00:35:42 that's important that I mentioned in the
00:35:41 00:35:45 beginning that I'm going to close with
00:35:42 00:35:47 is understanding your price points okay
00:35:45 00:35:50 this is why it's so important to
00:35:47 00:35:51 understand your price point and offering
00:35:50 00:35:53 something that is going to make you
00:35:51 00:35:55 money back on however much you're paying
00:35:53 00:35:58 for your traffic you need to understand
00:35:55 00:35:59 it and if your price point is all you're
00:35:58 00:36:01 not going to be able to make as much and
00:35:59 00:36:01 that's why a lot of people are scared of
00:36:01 00:36:03 Google Ads
00:36:01 00:36:05 is you need to know that you're
00:36:03 00:36:07 converting sales and that you have a
00:36:05 00:36:09 price point high enough to justify
00:36:07 00:36:11 spending a couple dollars ovt
00:36:09 00:36:13 but if you know that the lifetime value
00:36:11 00:36:15 of your customer is three to five
00:36:13 00:36:17 hundred dollars and that you're getting
00:36:15 00:36:19 one out of every two customers that
00:36:17 00:36:22 enter your sales funnel then you can
00:36:19 00:36:24 understand how much money your customer
00:36:22 00:36:26 acquisition is worth
00:36:24 00:36:28 alright our customer acquisition cost
00:36:26 00:36:31 right now is about thirteen dollars
00:36:28 00:36:33 right and it would be worth even up to
00:36:31 00:36:35 twenty to thirty dollars it would be
00:36:33 00:36:37 worth that because of the price point
00:36:35 00:36:39 that we had is is where it needs to be
00:36:37 00:36:41 and that's not an accident these prices
00:36:39 00:36:43 are very carefully crafted trust me
00:36:41 00:36:45 they've been carefully crafted over
00:36:43 00:36:48 years of experience and getting involved
00:36:45 00:36:50 in and that's something that you need to
00:36:48 00:36:52 understand with your author is crafting
00:36:50 00:36:54 your price point not only to match the
00:36:52 00:36:56 market and what the markets willing to
00:36:54 00:36:59 pay but to something that is going to
00:36:56 00:37:02 keep you profitable based on the amount
00:36:59 00:37:04 of money that you're spending in your
00:37:02 00:37:06 business okay so I hope you got a lot of
00:37:04 00:37:08 value in that if you have any questions
00:37:06 00:37:10 feel free to leave a comment or wherever
00:37:08 00:37:12 this is whether you're seeing this on
00:37:10 00:37:15 youtube or in the facebook group or or
00:37:12 00:37:18 whatever so leave a comment let me know
00:37:15 00:37:21 I will tok to you in the next video
00:37:18 00:37:21 until then live free

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