Maximize Visibility with YouTube Masthead Ads
Hey guys, in this video, I'm going to explain what YouTube Masthead ads are and whether you should use them in your business. So, let's dive in!
- Explanation of YouTube Masthead ads
- Importance of considering whether to use them or not
What are YouTube Masthead ads?
- Video ad format that appears on the YouTube homepage
- Up to 30 seconds in length
- Links to a full video if clicked
- Bought on a CPMA or daily cost basis through a Google sales rep
Setting up a YouTube Masthead ad:
- Inputting video URL and adding a headline
- Adding call-to-actions (CTAs) such as a click-through URL or companion playlist URL
- Examples of how the ad appears on desktop, mobile, and tablet
- Video plays on mute, so captions are necessary
- Only available through a Google sales rep
- Larger brands see the most benefit with a 92% increase in brand lift and 46% increase in purchase intent
- Expensive, with costs ranging from $300,000 to over $1 million per day
- Not suitable for smaller businesses
Alternatives to YouTube Masthead ads:
- TrueView for action ads that drive direct response results
- Ecommerce YouTube ads playlist for more information
- YouTube Masthead ads are only suitable for larger brands and not relevant for most businesses
- Consider alternative ad formats such as TrueView for action ads
- Subscribe and like for more YouTube advertising gold!
Advertising with YouTube mastheads
Welcome to the new video, where we will discuss YouTube mastheads and online advertising. The world of online advertising has evolved, and YouTube has become a goldmine for advertisers to reach millions of audiences.
What are Mastheads?
A YouTube masthead ad is the one that appears on the homepage right on the top when users log into YouTube. These ads appear prominently on the top in the form of native video. Unlike other ad formats, these ads have a much wider audience reach because of the number of viewers. These ads are shown for 24 hours to every logged-in user for a day in that specific country.
Cost of Mastheads:
The masthead ads are probably the costliest of digital ad formats, costing anywhere in the range of two growth to 2.8 crore per day. However, considering the audience reach, spending that sort of money on mastheads sounds quite reasonable for brands.
Effectiveness of Mastheads:
The sheer number of viewers on YouTube itself makes the reach pretty obvious. While the masthead ads are not cheap, the reach they have is simply unmatched. With millions of people logging in every day, the ad is certain to be shown to everyone irrespective of the demographics, and they offer a great promise of brand awareness.
How to Start a Masthead Campaign:
To start a master campaign, you need to understand the video specs, choose a preferred buying model, and have a CTA or call to action button. The ads should be sent for approval to Google at least 48 hours before the plant campaign started. Once this is done, you're all set to launch the campaign.
In conclusion, YouTube mastheads are a great way for brands to reach millions of audiences. While they may be costly, the reach they have is simply unmatched. With millions of people logging in every day, masthead ads offer a great promise of brand awareness. So, if you're a brand with deep enough pockets, investing in masthead ads can be a great idea.
Video Ad Formats Available in Google Ads
In this article, we will be discussing the different video ad formats available in Google Ads. We will focus on the appearance and layout of each format so that you can choose the one that works best for your audience.
Different Video Ad Formats:
1. Skippable In-Stream Ads:
- Play before, during, or after other YouTube videos
- Can be skipped by the user after five seconds
- Comes with an auto-generated companion banner that provides interactive elements to users
- No maximum length, but not recommended to create ads over three minutes
- You only pay for users that view your ad
- Provides insights into your audience's engagement with metrics like view-through rate
2. In-Feed Ads:
- Feature your video thumbnail and a short description
- Help you engage your audience by presenting during key moments of discovery on the YouTube homepage, search results, and video pages
- Can also be shown alongside content on partner websites
- Ideal for users that want to promote longer-form content as there's no maximum video length
3. Video Action Campaigns:
- Run responsive ads with one ad that can serve as in-feed or skippable in-stream
- Great for promoting products or complementing other ads
4. Bumper Ads:
- Six-second ads that efficiently drive impressions and reach with short, memorable messages
- Great for providing a preview of your product or complementing other ads
5. Non-Skippable In-Stream Ads:
- Don't have a skip button but have a maximum length of 15 to 20 seconds
- Ensure users see the full duration of your ad
- Bumper ads and non-skippable in-stream ads don't increment view counts in Google Ads, and these formats can't leverage video remarketing
6. Outstream Ads:
- Served outside of video streams, such as in front of or between content on mobile sites and applications
- Only available via an allow list
- Contact your Google representative if you're interested in running this format
7. YouTube Masthead Ads:
- Appear at the top of the YouTube home feed on desktop, mobile, and TV screens
- Drive widespread awareness with a large-scale campaign
- Available on a reservation-only basis
When choosing a video ad format in Google Ads, it's important to consider your audience and campaign objectives. Each format has its own benefits and limitations, so be sure to choose the one that works best for your goals. For more information, visit the Google Ads help center.
YouTube Advertising Ad Formats and Campaign Types 2022
Welcome to the Surfside PPC YouTube channel! In this article, we will be discussing the different types of YouTube advertising campaigns and formats that you can use to promote your brand or products.
When creating a new campaign in your Google Ads account, the first thing you need to consider is your campaign objective. There are different types of YouTube advertising campaigns, and each has its own set of ad formats that you can use. Let's dive in and explore the different types of YouTube advertising formats.
Skippable In-Stream Ads:
This is the most common advertisement type on YouTube, and you can see them all the time if you're on YouTube. With this ad format, viewers have the option to skip the advertisement that is playing either before, during, or after a video. These ads work with all campaign objectives and different bidding strategies.
Non-Skippable Entry Ads:
This ad format is similar to the skippable in-stream ads, except they are 15 seconds or less, and you're not allowed to skip them at all. These ads only work with the brand awareness and reach objective and use target CPM bidding.
In-Feed Video Ads:
These are clickable thumbnails that appear under the YouTube search results, on the YouTube homepage, and in the YouTube watch next feed. Viewers have to click on the advertisement to view your video, and it works with the product and brand consideration objective and uses maximum cost per view bidding.
These ads are six seconds or less, and they're non-skippable in-stream ads. They work with the brand awareness and reach objective and use target CPM bidding.
These ads appear only on mobile devices and will generally start playing as someone is scrolling through the website or switching pages. The video is going to auto-play on mobile devices, and viewers can click the video to enable sound.
These ads are featured at the very top of the YouTube homepage, and you can't create campaigns that will allow you to run this video ad format directly through Google Ads. With these ads, you actually have to go through a Google sales representative and purchase a masthead ad.
This campaign type works with the non-skippable in-stream ad format and the target frequency. With target frequency, you can set the number of times that someone watches your video advertisement in the same week.
With ad sequence, you can show people your advertisements in a specific order. You can use skippable entry ads, non-skippable entry ads, bumper ads, or a mix.
The ultimate goal of this campaign type is to reach as many people as possible without spending a ton of money. It uses non-skippable in-stream ads and target frequency.
This campaign type works with skippable entry ads or in-feed video ads.
Brand Awareness and Reach:
This campaign type uses efficient reach, non-skippable in-stream ads, and target frequency.
YouTube advertising is an effective way to promote your brand or products to a large audience. When creating a new campaign, you need to consider your campaign objective and choose the appropriate ad format. With the different campaign types and ad formats available, you can create a tailored advertising campaign that meets your business goals. If you have any questions or need help with your YouTube advertising campaign, please leave a comment below. Don't forget to subscribe to the Surfside PPC YouTube channel for more helpful tutorials.
3 New YouTube Advertising Strategies To Boost Your Sales
In this article, we will be discussing three new ways to engage audiences through YouTube ads that are brand new and you probably didn't know about. We will dive into how YouTube is helping informed buyers find out what they love, how you can advertise in key moments on YouTube, and how you can reach music lovers and podcast listeners.
New Ways to Engage Audiences through YouTube Ads:
1. Advertise in Key Moments on YouTube
- YouTube now gives people a unique chance to bond over shared passions like watching live stream concerts, fitness classes, sports, etc. through a new ad format called moments blast.
- This is designed for brands that are looking to raise awareness during key moments like major sporting events, movie releases, or product launches.
- Advertisers get prime positioning on YouTube select content on connected TVs and other devices, a branded title card, and an optional Masthead placement.
- This is an excellent opportunity for big brands to advertise around sporting events and raise awareness.
2. Help Informed Buyers Find What They Love
- YouTube is ranked as the number one place that consumers like to check from all other video platforms before they make a purchase.
- Advertisers were already able to use product feeds on YouTube, which turns ads into virtual storefronts, but recently they've expanded product feeds to shorts.
- Video action campaign product feeds saw an over 70 percent increase in conversions on shorts over those without product feeds.
- Google is expanding this to Discovery ads, which will help you scale your social media creative and reach even more engaged viewers.
- Soon, product feeds will also include local offers that will allow brands to show real-time availability for products in Google merchant center.
- Creators will even be able to transform their content into virtual storefronts.
3. Reach Music Lovers and Podcast Listeners
- YouTube has long been a destination for podcast listeners and music lovers, with listeners for podcasts making it the second most popular destination after Spotify.
- YouTube launched audio ads, which are now globally available to buy in Google ads and display in video 360.
- Audio ads are designed to reach people on audio surfaces and in listening-free states.
- This is an excellent opportunity for brands to reach people who are more likely to engage with their products through audio ads.
These are three new ways to reach engaged audiences through YouTube ads. From advertising in key moments to helping informed buyers find what they love and reaching music lovers and podcast listeners, these new ad formats are designed to engage and captivate viewers. As the digital world continues to evolve, it's essential to stay up-to-date with new and innovative ways to advertise and engage with your audience.
YouTube Ad Types 2022 (Video Ad Options)
When advertising on YouTube, there are six different ad formats to choose from. It's important to choose the right format based on your advertising goals. Let's take a closer look at each ad format.
1. Skippable Ads:
Skippable ads are five seconds long and cannot be skipped. After the first five seconds, you can have a video as long as you want. These ads show up before, during, or after other videos.
2. Unskippable Ads:
Unskippable ads are 6 to 15 seconds long and cannot be skipped. These ads show up before, during, or after other videos. Research shows that after 15 seconds, there are diminishing returns in terms of brand awareness.
3. In-Feed Ads:
In-feed ads are ads that prospective customers click to watch. They show up in a discovery area, such as on the search results page or the YouTube homepage.
4. Bumper Ads:
Bumper ads are up to six seconds long and show up before, during, or after other videos.
5. Outstream Ads:
Outstream ads only show up on mobile and on partner apps and websites.
6. Masthead Ads:
Masthead ads are up to 30 seconds long and only available through a sales rep. They show up on the YouTube homepage and are best for major product launches or entertainment.
Choosing the Right Ad Format:
When setting up your video campaign on YouTube, it's important to determine your advertising goals. Do you want to generate sales, leads, website traffic, brand consideration, or brand awareness? Once you've determined your goal, you can choose the appropriate campaign subtype.
Driving conversions, custom video campaign, video reach campaign, influence consideration subtype, outstream subtype, ad sequence subtype, and shopping subtype.
Choosing the right ad format and campaign subtype is crucial to achieving your advertising goals on YouTube. Remember to consider the length of the ad, whether or not it can be skipped, and where it will show up. With the right strategy in place, you can effectively advertise your business on YouTube.
What Are YouTube TrueView Ads and How To Master Them
- In this episode of ASKyH, we will be discussing YouTube for Performance and how it can benefit your marketing campaigns.
What is YouTube for Performance:
- YouTube is a video sharing network by Google that is the second most popular website in the world.
- It gets 1.8 billion monthly visitors who actively upload, rate, and share videos with other users.
- Historically, YouTube was used as a branding platform for raising brand awareness and mass exposure.
- However, Google is pushing towards changing the way we use YouTube marketing with engaging ad formats such as TrueView for Action Ads, new targeting methods, and deeper audience insights.
- TrueView ads aim to encourage users to complete a valuable desired action as a direct response objective, such as making a purchase or registration.
- Advertisers can add a customized call to action button that will be available all throughout the video and a companion banner that appears alongside the video ad even after the video ends.
How can your marketing campaigns benefit:
- YouTube for Performance provides an easier way for users to take action, which can increase engagement and lead to conversions.
- Google has implemented CPA targeting in YouTube, optimizing towards a specific action goal and encouraging marketers to analyze their data to the fullest.
- The payment method has changed from paying per impression to paying only when a user completes an engaged view, which means we pay for actual engagement.
- YouTube for Performance is a great place to reach highly engaged users and present them with your video ads.
- With new ad formats, targeting methods, and payment options, it is a valuable platform for advertisers looking to increase engagement and conversions.
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