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Microsoft Ads Review Extensions

Published on: December 7 2022 by Paid Media Pros

As businesses continue to rely heavily on online advertising, search engines like Bing have become a valuable platform for reaching potential customers. Microsoft Ads, the advertising platform for Bing, offers a variety of extensions to enhance the effectiveness of your ads. In this article, we will explore the benefits of one of these extensions, Microsoft Ads Review Extensions.

What are Microsoft Ads Review Extensions?

Review Extensions are a type of ad extension that allows businesses to showcase positive reviews from reputable sources within their ads. With Microsoft Ads Review Extensions, businesses can highlight third-party reviews from trustworthy sources such as newspapers, magazines, and online publications.

Benefits of using Microsoft Ads Review Extensions:

1. Increase credibility: Displaying positive reviews from reputable sources can increase the credibility of your business, making it more appealing to potential customers.

2. Improve click-through rate: Review Extensions can also improve the click-through rate of your ads by providing additional information to potential customers.

3. Boost ad performance: Ads with Review Extensions have been shown to perform better than those without, as they provide social proof of your business's quality.

4. Stand out from competitors: By using Review Extensions, your ads will stand out from competitors who are not using this feature.

How to set up Microsoft Ads Review Extensions:

1. Sign in to your Microsoft Ads account.

2. Click on the Ads & extensions tab.

3. Select Review Extensions from the drop-down menu.

4. Click Create new review extension.

5. Enter the details of the review, including the source, the quote, and a link to the review.

6. Submit the extension for review.

Microsoft Ads Review Extensions are a valuable tool for businesses looking to increase the credibility of their ads and improve their overall performance. By showcasing positive reviews from reputable sources, businesses can stand out from competitors and attract more potential customers. With a simple set-up process, businesses can easily take advantage of this powerful feature to enhance their online advertising campaigns.

Microsoft Ads Review Extensions

Microsoft Ads Review Extensions: Adding Trust to Text Ads

Microsoft Ads Review Extensions are a way for advertisers to add trust to their text ads by showcasing reviews or rewards from independent or third-party websites. In this article, we will discuss the benefits of using a review extension, what they look like within a text ad, and how to set them up in various levels within a campaign.

Benefits of Review Extensions:

- Free clicks for users who click on the review extension

- Builds trust with users by showcasing reputable third-party sources

- Helps stand out from competition by showcasing unique value propositions

How to Set up Review Extensions:

1. Head to the Ads and Extensions section in Microsoft Ads

2. Click on the Extensions option and find Review Extensions

3. Create a new review extension and input the source URL and review text

4. Set up specific ad scheduling options if needed

5. Save and repeat for any additional campaigns or ad groups

Tips for Setting up Review Extensions:

- Use exact quotes if possible, but paraphrasing is also acceptable

- Check the landing page of the third-party source to ensure it is still working and relevant

- Set up review extensions at the account level and then refine at the campaign or ad group level if needed

Microsoft Ads Review Extensions are a valuable tool for building trust and standing out from the competition in text ads. With simple set up and free clicks for users, advertisers should consider utilizing this extension in their campaigns. Remember to check the third-party sources and refine at specific levels if needed for optimal performance.

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