pinterest ads cost
I spent $1,000 on Pinterest Ads for my Small Business - Was it Worth it?
- Spent almost $1,000 on Pinterest Ads for two weeks
- Worked with a Pinterest marketing agent to set up the campaign
- Was excited about Pinterest Ads being a cheaper option than Facebook Ads
- Had high hopes for Pinterest Ads due to 47% of daily users intending to buy something
- Ran three campaigns: lookalike, keyword, and interest only
- Lookalike campaign was not effective and turned off after spending $180
- Keyword and interest only campaigns ran for two weeks straight
- Spent a total of $902 on all campaigns, including a previous campaign
- Cost per click was low, but total conversions were disappointing at only four
- Generated over 200,000 impressions and 1,200 outbound clicks to the website
- Made back only $145 of the $1,000 spent
- Pinterest Ads were not profitable for the small business
- Disappointed with the results after working with a Pinterest marketing agent
- Made changes to the website and considering testing Pinterest Ads again in the future
- Questioning whether to give Pinterest Ads another shot based on the amount of traffic generated but low conversion rate.
Pinterest Ads Costs for e-Commerce Stores
Hey everyone, welcome back to Crucial Media's YouTube channel! My name is Adriana, and I specialize in helping Shopify eCommerce stores and influencers drive traffic and sales through Pinterest strategies, both paid and organic.
In today's video, we will be discussing different Pinterest ad costs for your eCommerce business. We'll dive into which budget to use based on the type of campaign, how campaigns charge your business, and more.
But before we get started, don't forget to hit the big red subscribe button and the bell to be notified every time I post a new video. And please give this video a big like, as it really helps support my channel.
Now, let's dive into the different Pinterest ad costs for your eCommerce business.
Consideration campaigns are formerly known as traffic campaigns. They charge you based on the number of clicks you receive. This type of campaign costs less, making it perfect for businesses looking for traffic. It's also great for retargeting, maximizing your profits while keeping costs low.
Conversion campaigns, on the other hand, charge per thousand impressions, making them a bit more expensive. However, they're super effective in getting you the conversions you need, and can become profitable relatively quickly.
For a consideration campaign, you can start as low as $5 a day. For conversion campaigns, a good rule of thumb is to budget four times your cost per acquisition. If your cost per acquisition is $30, your daily budget should be around $120. However, if you're on a tight budget, optimize for add to carts instead of checkouts.
Shopping ads on Pinterest, or catalog sales ads, are also charged per thousand impressions. They can get away with a smaller budget, starting at around $15 a day. For optimal results, a budget of $30 or more is recommended.
For every ad group you integrate within a campaign, increase your budget accordingly. If you only have budget for one ad group, make sure it's as optimized as possible. And if you need help optimizing your ads, download my Pinterest ads cheat sheet code guide in the description box below.
Finally, if you have a question or would like an expert to look over your promoted pins, book a free call with me in the description box below.
Thank you for watching, and I'll see you in the next video!
How to scale Pinterest ads from $1K to $7K/day in 5 days | Pinterest ads scaling tutorial case study
More and more people are using Pinterest ads for their online stores because Pinterest is a great platform to make sales. However, many people ask how to scale past a few hundred dollars a day and reach five, six, or even seven thousand dollars a day. In this article, we will discuss how to scale your Pinterest ads and increase your profits.
Tips for Scaling Pinterest Ads:
1. Wait for Proof of Concept: Before scaling, make sure you have proof of concept. Don't do crazy things unless you are 100% sure the product will sell. Wait until you have at least three sales and ensure all metrics are good, including click rates, CPM, and advertising costs.
2. Give Campaigns Time: After scaling a campaign, give it time to optimize. Don't constantly change things in the campaigns as it will affect their performance. Sometimes campaigns may drop in performance for a few days, but they can pick up again.
3. Know Your Product's Limit: Not every product can be scaled to infinity. Every product has a limit, and you should find the sweet spot where campaigns will perform well. Test more products to increase revenue and profits.
4. Use CPA Campaigns: CPA campaigns perform better on a higher budget. Use them to your advantage and increase your profits.
Scaling Pinterest ads requires patience, knowledge, and a willingness to test different products and campaigns. Wait for proof of concept, give campaigns time to optimize, know your product's limit, and use CPA campaigns to increase your profits. Remember to test, test, and test some more to find what works best for your business.
PINTEREST ADS 101: How to Advertise on Pinterest in 2022 | Learn to Set Up Promoted Pins
Are you interested in running ads on Pinterest but not sure where to start? In this beginner-level tutorial, Anastasia from AnastasiaBlogger.com explains step-by-step how to set up a Pinterest ad account and start running ads. As an expert in Pinterest marketing and online business education, Anastasia offers valuable insights and tips to help you succeed with your ads on this platform.
- Are you considering Pinterest ads as an alternative to costly Facebook ads?
- Do you want to learn how to set up a Pinterest ad account and start running ads?
- In this tutorial, Anastasia offers a beginner-level guide to help you get started with Pinterest ads.
Setting up a Business Account:
- To run ads on Pinterest, you must use a business account.
- Anastasia provides a link to a separate video on her channel that explains how to set up a business account.
- A business account on Pinterest is free, and there are specific steps to follow to set it up correctly.
Availability of Pinterest Ads:
- Anastasia explains that not all countries in the world are available for Pinterest ads.
- She provides a link to a page that shows the full list of countries where Pinterest ads are currently available.
- If your country is not on the list, there is a workaround to run ads with billing information from another country.
Overview of Pinterest Ads Dashboard:
- Anastasia gives a general overview of the Pinterest ads dashboard, including the reporting tab and custom reports.
- She explains the importance of setting up conversions between Pinterest and your website.
- There are various options for setting up conversions, including partner integration, manual code placement, and sending instructions to your developer.
Configuring Events Code:
- Anastasia discusses the importance of configuring events code for e-commerce sites.
- Events code includes information about cart checkout pages and other crucial data.
- You can install events code through Google Tik Manager or manually on your site.
- Anastasia explains how to create audiences based on people who visited your site, uploaded customer lists, engagement audiences, and lookalike audiences.
- Lookalike audiences are Pinterest users who behave similarly to people who already interacted with your ads.
- Anastasia briefly mentions SmartProxy, a high-quality proxy provider for managing Pinterest accounts and other marketing tasks.
- SmartProxy offers proxy plans with over 40 million IPs in more than 195 locations worldwide.
- Anastasia shares a promo code for a 15% discount on the plan of your choice.
- Anastasia provides a valuable beginner-level tutorial for setting up a Pinterest ad account and running ads.
- She offers insights into the importance of configuring conversions, events code, and audiences.
- Anastasia briefly mentions SmartProxy, a high-quality proxy provider, as a useful tool for managing Pinterest accounts and other marketing tasks.
I spent $1500 on Pinterest Ads. Here's what I learned
Amari Hareben shares his experience running Pinterest ads for the first time, spending $1500 on two campaigns with Pinterest's guidance.
- Set up campaigns and let them run for at least 2-3 weeks to gather data
- Time works in your favor, as people may need to see your ad multiple times before making a purchase
- Return on ad spend (ROAS) averaged 5.5, with one campaign achieving a 22x return and another breaking even at 1x
- Keep campaigns simple to start, experiment with different creatives and drive traffic to different assets on your website
- Use at least 30-40 keywords to see which ones are most effective and optimize creative accordingly
- Two campaigns started on 1/21, one for traffic and one for conversions
- Pins created with Canva to drive traffic to articles on Squarespace plugins and templates
- One campaign paused after spending $60 with no conversions, but later brought in 14 sales totaling $1300
- Other campaigns achieved returns ranging from 10x to 2x, with cost per acquisition/sale at $50
Overall, Hareben found Pinterest to be a great platform for running ads and encourages others to give it a try. He is happy to answer any questions and share further insights going forward.
Pinterest Marketing [My Strategy That Gets 10M Monthly Views]
Pinterest is a powerful platform for businesses to grow their online presence and increase website traffic. In this article, we will go through a step-by-step process of how to use Pinterest for your business.
Pinterest is a platform that many people know about but don't fully understand how to use it to grow their business. In this article, we will walk through a Pinterest strategy to get millions of views and clicks monthly to your website, all for free without using ads.
Why use Pinterest for your business:
1. Massive search engine: Pinterest is the third largest search engine, behind Google and YouTube. When people go to Pinterest, they are going with the intent to search for something.
2. Evergreen content: The content that you post on Pinterest is evergreen because it is searchable. You have the opportunity to rank for that and get clicks and traffic to your website for years to come.
3. Large user base: There are currently 431 million active monthly users on Pinterest, providing a massive audience for businesses.
Identifying if Pinterest is right for your business:
1. Search for your product or service on Pinterest.
2. Click on All Pins and then Profiles.
3. Look for profiles with a lot of engagement in your niche.
Setting up your Pinterest account:
1. Define your goal for what you want to accomplish on Pinterest.
2. Create a business account on Pinterest.
3. Add your headline and profile picture.
4. Create boards based on four or five topics for your business.
5. Add pins to each board that relate to that topic.
6. Optimize your boards and pins with keywords.
7. Enable Rich Pins for your website.
8. Verify your website on Pinterest.
9. Use Pinterest Analytics to track your performance.
Pinterest is a valuable platform for businesses to grow their online presence and increase website traffic. By following these steps, you can set up your Pinterest account for success and start driving traffic to your website.
How to run ads on Pinterest 2023 | Basic Tutorial
In this video tutorial, Thomas will guide you through the step-by-step process of running Pinterest ads. Before starting the campaign, it is important to ensure that the tag is installed on the website to track all the events happening on the store. The tag helps Pinterest optimize their campaigns to increase sales or visitors. Installing the tag is a simple process and can be done easily through the Pinterest app, which has an automatic integration with Shopify.
To create the campaign, the first step is to select the objective and budget. There are three different categories of objectives: build awareness, drive consideration, and get conversions. Depending on the goal, one of these objectives can be selected. For a big brand, a full funnel strategy is required, which includes building awareness, consideration, and conversion campaigns. For a blog, a consideration campaign is ideal for driving traffic, while a startup e-commerce store can go straight into conversion campaigns to get orders as fast as possible.
After selecting the objective, a campaign name can be chosen, and the campaign status can be set to active. The daily budget depends on the goal, and it is recommended to start with a low budget to test the campaign.
Moving on to the ad group details page, the demographics, targeting, and ads can be selected. Targeting is important to narrow down the audience to those who are most likely to be interested in the product. Interests and keywords can be selected to target specific audiences. It is recommended to select interests or keywords that have an audience size of 1 to 10 million to help the algorithm narrow down the audience.
The placement and tracking, budget and schedule, and optimization and delivery can be left to default settings. For bidding, automatic can be selected for simplicity.
In conclusion, running Pinterest ads can help businesses increase sales and visitors. With a step-by-step approach and careful selection of objectives and targeting, it is possible to create successful campaigns that achieve the desired results.