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Programmatic Ads: Automating Your Ad Campaigns.

Published on: June 4 2023 by pipiads

Have you ever wondered how many ads you see per day? The truth is, we are exposed to hundreds of ads while browsing through content on our mobile phone, desktop, or even our connected TV. These ads are carefully curated to target one single individual. But how do brands deliver targeted ads on thousands of websites and apps? We call this programmatic advertising. Let's break it down.

The Process:

1. Publishers use ad exchanges or SSPs to monetize their advertising inventory.

2. Advertisers use DSPs to configure and deliver their digital campaigns.

3. The ad exchange creates an ad request with information such as device type, URL, IP address, category, cookies, and more.

4. The DSP receives the request from the ad exchange and submits their bids to the ad exchange.

5. The ad exchange validates all the bids, verifies publisher rules, scans for malware, and chooses the winning bid.

6. The winning bid is selected, and it travels straight to the publisher.

7. The ad exchange renders the ad onto the page, and the publisher makes the final decision and picks a winning bid.

8. Joe can see both the publisher's content and the ad on the page and can choose whether or not to engage with it.

In a nutshell, the programmatic advertising ecosystem uses automated technologies to buy and sell digital inventory across thousands of websites and apps. Publishers leverage ad exchanges to monetize their inventory while advertisers leverage DSPs to run their campaigns. Thanks to programmatic advertising, Joe is able to access curated content almost everywhere, whether he's on his phone, passing a digital billboard on his way to work, on his laptop, or watching TV at home.

Programmatic advertising is a complex process that happens in less than 400 milliseconds. It connects publishers and brands in milliseconds before the website is even loaded. Brands want to reach internet users to promote their products and services, and they do so by purchasing advertising space. Programmatic advertising has revolutionized the advertising industry and made it possible for advertisers to deliver targeted ads to their customers across the web.

Part 1 - Programmatic Advertising interview Questions & Answers

Hello digital marketers! In this article, we'll be discussing commonly asked questions in programmatic advertising interviews and their answers. Whether you're going for an interview soon or just want to brush up your programmatic advertising skills, keep reading!

Programmatic advertising has become an essential part of digital marketing. In this article, we'll answer some common questions about programmatic advertising.

Commonly Asked Questions:

1. What is brand safety, and how does it work?

- Brand safety in programmatic advertising ensures that an advertiser's ads do not appear on a website conflicting with their branding guidelines. This can be as simple as ensuring that the ads don't appear on a website that talks about gambling or alcohol.

- Click fraud is also a concern. Click fraud occurs when a campaign records a lot of clicks, but they are bought or spam clicks. Third-party brand safety vendors like DoubleVerify and IAS can ensure that ads don't appear on conflicting websites.

2. Why use DV360

Programmatic Advertising Basics Explained in Under 4 Minutes

Online advertising has become a huge industry, with digital ad spend set to exceed traditional media spend for the first time ever. However, with so many platforms to choose from, it can be overwhelming for businesses to select the best ones to advertise on. This is where programmatic advertising comes in, using artificial intelligence and real-time bidding to streamline the ad buying process.

Advantages of Programmatic Advertising:

1. Access to dozens of ad networks: Programmatic advertising connects automatically to platforms like Google Ads, Instagram, Facebook, and more, allowing for maximum visibility across multiple networks with one expertly crafted campaign.

2. Highly targeted campaigns: AI analyzes hundreds of data points to show ads only to people who fit the specific target market, eliminating guesswork.

3. Delivered across devices: Programmatic campaigns reach users on mobile devices, tablets, and desktops, allowing for a true omni-channel strategy.

Example of Programmatic Advertising:

A programmatic campaign for a new high-tech winter jacket could target ski enthusiasts in Western Canada with a goal of increasing e-commerce purchases. AI would analyze this information and recommend a strategy, such as dedicating 30% of the budget to Snapchat ads only on weeknights after 6:00 p.m. when they perform the best.

Programmatic advertising is a powerful tool for businesses with a clear target market. It allows for a wider net with digital ads while also providing access to multiple ad platforms and highly targeted campaign elements. To learn more about how programmatic advertising can help your business, contact one of WebFX's ad experts today.

Introduction to Programmatic Advertising

Programmatic advertising has become a dominant force in the digital advertising world, automating the buying and selling of ad inventory. In this article, we will cover the basics of programmatic advertising, including ad sizes, pricing models, and auction types.

Ad Sizes and Standards:

Ad sizes and standards were set by the IAB in order to provide a bit of uniformity across the digital advertising space. Advertisers create one ad unit that can run on multiple sites, and the most common ad sizes are 300 by 250, 728 by 90, and native content ads.

Pricing Models:

The most common pricing model in the digital advertising world is CPM (cost per 1000 ad unit). Other pricing models include cost per click and cost per action, which measure how much you pay for a click or action.

Companies Involved:

There are two important companies in programmatic advertising: SSPs (supply side platforms) and DSPs (demand side platforms). SSPs work with publishers and offer them the ability to put their ad inventory onto the open exchange. DSPs work with advertisers and provide inventory at scale and efficiencies not found with direct partnerships.

How Programmatic Works:

Programmatic advertising uses data to inform buys and to target specific audiences. The process involves an exchange where SSPs put inventory onto the exchange and DSPs identify advertisers looking to buy that inventory

Programmatic Advertising Explained (2021 Update) | What is Programmatic Advertising 101

In this article, we will discuss programmatic advertising and its benefits. We will also look at how programmatic advertising has changed the advertising landscape.

What is Programmatic Advertising?

Programmatic advertising is the automation of buying and selling online advertisements. This means that instead of manual insertion and negotiations with sales teams, machine learning and automation contacts multiple publishing sites and ad networks to create an amazing auction situation.

Benefits of Programmatic Advertising:

1. Leveraging Tons of Networks: With programmatic advertising, you can leverage tons of networks. This means that instead of contacting publishing sites one by one using humans, the process is automated, and it takes less time.

2. Behavioral Data: Programmatic advertising allows you to manage big data and delegate to the machines. This enables you to target people very uniquely, making your ads more relevant.

3. Omni-Channel Marketing: With programmatic advertising, you can leverage different devices such as desktops, tablets, smart TVs, and mobiles. This allows you to market across multiple devices all under one roof.

Programmatic advertising is the future of advertising. It has changed the advertising landscape and has become a must-have for businesses looking to improve their ROI. With programmatic advertising, you can leverage tons of networks, behavioral data, and omni-channel marketing. This makes your ads more relevant, and you get a higher ROI with your budgets.

What is Programmatic Advertising?

Welcome to the first ever episode of Ad Teach, an educational series that aims to help you understand programmatic advertising. In this episode, we will dive into the basics of programmatic and how it works.

What is Programmatic Advertising?

Programmatic advertising is the automated buying and selling of digital ad space. It simplifies the process of buying ad space, where buyers previously had to have a relationship with sellers to get their ad space on their websites.

Key Terms to Know

- Publishers: owners of websites that have ad spaces or inventory to sell to advertisers

- Advertisers: have money to spend to promote their own brands, products, or services

- Ad agency: helps advertisers execute and create beautiful campaigns to advertise their brand and services

- Ad exchange: a highly automated marketplace where advertisers, brands, and publishers can buy and sell their inventory in real-time

- Data management platform (DMP): informs marketers about the users' demographic and how they interact with your brand and other brands online

- Demand side platform (DSP): a platform that allows advertisers or their programmatic arms to purchase inventory across multiple websites

- Supply side platform (SSP): allows a publisher to make their inventory available to programmatic buyers

- Impressions: the amount of ad spaces that fill on your site

How Programmatic Works

1. Advertisers send over their KPIs to their programmatic traders or agency arms.

2. The agency group taps into the power of a DSP to automate the process of making these transactions.

3. A DMP helps advertisers target the correct audience.

4. Information about the user is sent to an ad server or an SSP.

5. The DSP runs algorithms to see if it's the right user to target and produces a bid that goes into the auction.

6. When the auction is completed, the ad information is sent off to the website and serves before the user even scrolls.

In conclusion, programmatic advertising simplifies the process of buying ad space. With automated systems in place, it's easier for publishers and advertisers to transact their campaigns. As the programmatic landscape continues to evolve, it's important to stay updated with the latest trends and technologies. Tune in for more episodes of Ad Teach!

Programmatic DOOH | A new era of Programmatic Advertising

- Digital out of home (DOOH) and programmatic DOOH are becoming popular buzzwords in the digital marketing industry.

- This article will explain what DOOH and programmatic DOOH mean, why they are important for digital marketers, and what we can expect in the future.

- The article will also discuss how DV360 (a demand-side platform) is related to DOOH and programmatic DOOH.

What is DOOH?

- DOOH refers to buying ad space on digital screens located outside of the home, such as in malls, airports, stadiums, bus stops, and elevators.

- DOOH is becoming popular because it saves production costs, allows for customization, and provides flexibility in terms of ad testing and scheduling.

- Digital screens can be changed quickly and easily, allowing for personalized messages, countdowns, and other creative advertising opportunities.

What is programmatic DOOH?

- Programmatic DOOH is the process of buying DOOH ad space through a demand-side platform (DSP), such as DV360.

- Programmatic DOOH allows for highly targeted and personalized advertising, using data from local transport providers, weather apps, and other sources.

- Programmatic DOOH offers many advantages, including the ability to run campaigns based on real-time data, customize ads, and buy inventory from anywhere in the world.

How can I start a programmatic DOOH campaign in DV360?

- In DV360, go to the Marketplace and search for DOOH inventory.

- You can also request a proposal from a supplier who has DOOH inventory or connect a deal ID from a supplier to DV360.

- Programmatic DOOH campaigns can be created as programmatic guaranteed deals, preferred deals, or open auctions.

What are some things to keep in mind when running a programmatic DOOH campaign?

- There are two types of impressions: served impressions and publisher impressions.

- Publisher impressions are calculated using an impression multiplier, which is provided by the publisher based on the number of people who saw the ad.

- Publishers may also provide data on verbal impressions, demographics, and interests.

- Programmatic DOOH is a new and exciting space in digital marketing, and we can expect to see many creative and innovative campaigns in the future.

- Programmatic DOOH is an important and growing trend in digital marketing, offering many advantages for advertisers.

- DV360 is a popular DSP for programmatic DOOH campaigns.

- To be successful in digital marketing, it is important to understand and stay up-to-date with the latest trends, including programmatic DOOH.

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