How to Set up a Subscription on Shopify using ReCharge

hey guys. so today we're toking about recharge, which is a Shopify app that allows you to set up subscriptions for your products, and we're actually toking about one of our clients really cool product here. I actually have one of their toothbrushes. I think it's really, uh, that interesting piece, even though my wife might not think so. it's in an industrial designer that created the good well products, which was abused toothbrushes here, and he has subscriptions for pretty much everything he's got: his toothbrushes, the saucer, refills and toothpaste. it actually makes a lot of sense, especially if it's a really high quality product, which this is, and once you go to their site, are actually going to show you how the subscriptions look, and then I'll go into the app itself. so here's the premium toothbrush: just $9.99 with subscription, $29.99 without. so there's some value right there. you know, ten dollars instead of thirty dollars, but you're getting a replacement every two months. which who wants to use up an old toothbrush? right over here you can go in and change your color, so it's really kind of cool here. so you got black where you got gold. you have those different variants right there, and then we have this little toggle switch which will show you $9.99 today, plus replacement heads, or if it's a one-time purchase- $29.99- and once you add that to the cart, you're going to see, just to show you how someone will know that this is a subscription with Shopify- is the link changes here. it's kind of a necessary evil. in this case. we have to have that happen because recharge will be actually collecting the information. they keep it all secure and they're processing the card on a bi-monthly basis. in this case, this page looks exactly like the Shopify checkout, so recharge actually on mirrored the Shopify checkout. so someone did go and do a one-time purchase. they're not getting a really a different user experience, staying the same. a lot of people have asked me like what happens if I have a one-time purchase product, maybe a toothpaste as well as a toothbrush? that is a subscription, that type of order. if you see right here, this is the recharge piece. I'm going to go back for a second and add- I actually said toothbrushes, so go ahead- and or toothpaste, so I'll add a toothpaste here, Pacific mint toothpaste. I don't want that as the subscription. add that to the cart so you can see that this is not a one-time or not a subscription and this one is so one-time purchase. and here's a subscription and I had check out. what will happen is it still will take you to the recharge. checkout and recharge will place the order, process the order, even if it's a one-time product, and next month there are- in two months in this case- that premium Pacific mint toothpaste will not show up on the oriole, only show the premium toothbrush. show the logic of this is a really cool, really powerful stuff and as you install the app, it's $19.99 a month. what you're seeing on Goodwell is pretty much what comes out of the box. we've done some really cool customizations with this app that you have. you need to see some other examples. I might even pull one up right after we're. you know we actually reviewed this app here. you can actually do a lot with this app just because they have an API and we're one of their partners, but for kind of out of the box, no coding required type of capability. once you install it, you'll go ahead and you'll need to set up a different stripe account or you can use PayPal, Braintree, whatever, but you'll need a separate one that's separate from the Shopify payments because, again, recharge, we'll be processing the order on a monthly basis or a bi-monthly basis. so once you set up that stripe account, you're going to get that stripe API key and you'll input it in on to recharge and when you login to recharge you'll see all your completed orders. you can see which ones are first charges and which ones are recurring charges. they'll give you your transaction ID and your order numbers here, as well as customer information that's on the orders section. when you go to customers, if you click on one of these guys, you can see their history, how many times they purchased, their delivery schedule, billing information, purchase history- all that kind of information is here. if someone calls you and says, hey, we've been getting my PA, your product every two months, but we just moved first of all, they can do that on their own. they can update that information because they'll have their own login on Shopify. but if someone calls a scale- you know I'm actually using the phone and pickups going to calls you- you can add that new address here, so pretty powerful- and then, once you have that in place, you can go in and add a product. if you wanted to actually place a new order, that's going to, you know, re charge in two months so you can actually add another product. that will show up on their order history. again, we're a customer service via phone. this is really important type of information. but to set up for the first time, you're going to want to set up your subscription rules. so in this case we got monthly subscriptions. we have every month and one-time monthly. we have three different rules and if we click on monthly subscription, you can see what products we're going to add to that rule. this is just a subscription only and the frequency, so you can do 30 days, you can do a month, or you can do weeks, so you can kind of set up your own frequency and then, once you're done all of that, you're going to save it and that's pretty much all you need to do there. another piece that's really important is discounts on Shopify. you will have your- you know your- discounts on a separate spot. if you look right here, this is your Shopify discount. anything that's added there as a discount code will need to be replicated here, and they did this on purpose because you don't want to have someone that doesn't, you know, the first time get the 20% off discount and have that same discount every two months. I got some revenue. loss is pointless. so if you do have a subscription discount, make sure you not only have that created in the Shopify discount section, you're creating a discount code here as well, and it's pretty much exactly the same setup as Shopify. you put in your discount code, you can do a percentage or a fixed amount, order blasts, order types here, like recharge, checkout only one times or recurring, so all that kind of specifics about you know how that person is going to use that discount code, all that's there, and then if you want to set and a restriction or a limit on you know how many times is being used, you can do that here and again. duration may be the first three charges, have it and then that's it drops off. you can set that right here. and the date: so it might be only valid for the next 30 days if no dates selected. it's pretty much an infinity setup where it just doesn't expire. um, also, another piece that you would want to go in and check is right here is the notifications and you can customize all these guys. so if someone activates a subscription upcoming charge, which is actually kind of important in this case- these guys actually disabled it, but you can enable that and let people know: hey, we're about to charge you in seven days just to let them know- some people like it, some people don't- if the products out of stok or declined or the cards about to expire. so they change it, so you're not losing revenue. you could have all those email notifications going out and the customer actually has this really cool little customer portal which, in this case it's located on the storefront. you can actually customize on the coding here. again, if you need any help, we'd be happy to help set this up for you. but then the customer actually has capability of editing their own products on subscription or their billing information or their address on their own. so all together, really powerful app. I think it's a game changer because you have products that you can have delivered monthly or, you know, weekly or whatever- to s.

ReCharge Shopify Subscriptions - Honest App Review By EcomExperts.io

best way to increase customer lifetime value is a subscription app, and recharge can do that for you. bonjour, shopify waltz. so we all know that subscription businesses are good businesses because you don't have to hunt for your clients every month. one of the biggest players in this field is recharge. so let's go do a full review of the recharge app and at the end i'll tell you if you should use that or the other one. the first step is: let's install it and show you a walkthrough so you can find the app as usual on the shopify app store if you just go on your dashboard to apps and then you just go ahead and install it. fun fact, recharge allows your customers to choose their delivery time, so it can be days, months or weeks up to them, or you actually on the first page. you need to fill in your store details and after that you'll land on the ad, your first subscription product page. the first step in this section is choosing a product. at e-com experts, we offer store maintenance and speed optimization subscriptions, so we will choose that as a product. this app lets you choose between just one time purchases or one time and subscription purposes. you can do both. we will go with the first option and we are on the next step here. you can offer discounts for subscribers and also set frequencies of payments and guys. that's pretty much it. the only step that's left is making it public, and there you go. that's that's what the dashboard looks like. it was pretty easy, all right. on the dashboard, there is a top navigation with orders, customers, products, integrations and analytiks. in case you want to customize your subscription widget, you can do it by clicking on this icon here and, after that, the subscription widget. in this window, you can change the text, language, default, selected options, purchase options, orders, colors, link and subscription detail pop-up. as you can see, recharge was designed to let your store offer subscription products with just a few clicks, so you can start selling subscriptions in minutes and there's no heavy customization or professional services like ours required, which makes me really, really sad. no, i'm just kidding. the interesting thing about recharge is that it supports all the major processing methods like stripe, authorizenet, braintree, paypal, active merchant for payment processing. they also support credit cards, apple pay, google pay, paypal, cpa and ideal as payment methods. fun fact, recharge allows your shoppers to swap their products. another important thing you need to know is that customers can actually manage their own subscriptions via text or through the customer portal on your site. the customer portal of recharge sms lets your shoppers manage their subscriptions online or under phones. for the customer portal, you can choose for a variety of pre-built templates or create a completely customized experience from scratch to fit your brand. with recharge sms, subscribers can simply reply via text message to update their orders to include one time product swap projects, change their shipping address and more so. this actually allows your customers to text if they want to pause their subscription, if they want to add products to their subscription, if they want to continue their subscription. this is wow. okay, recharge also does something else that's absolutely brilliant. they allow for one-time purchases to be added to the subscription, like i said. so this is brilliant to increase your average order value, and increasing average order value is the name of the game. people, you know what actually this app feels really really, really simple and almost looks basic, but it's not basic. it actually has a lot of features which, frankly, brilliant design, brilliantly done. your shoppers want to skip or reschedule a delivery. recharge can help you with that. now, of course, i like fast websites and my main concern was that this does affect your site speed, especially on mobile. you gotta go to testmystorespeedcom. there you can see the history from how it was before and after we installed it, how the speed got affected. this is a free app. you should totally use it to spy on your competition and to check yourself, but so we do see that it slows down mobile. now this is not a problem if you actually use it and if it's making you tons of money. it's not so great if you have it installed and you're not using it and, frankly, as someone that's focusing on speed, don't put it on your homepage. if you can avoid it, try to keep the subscriptions on the product page. that would be amazing. all right, as with all app reviews, we're going to check it on mobile and, frankly, if we go to the site that we have just built, it looks pretty amazing. i mean, there, it's completely mobile friendly. this is a 10 out of 10 when it comes to mobile. i highly recommend it. okay, so let's look at competitions. if you don't like recharge, what else can you use? well, obviously, you can use both subscription, which is a big one in the player. it's the only second to recharge. then you have all of these ones. seal subscriptions by seal, subscription pay world, recurring payments, recurring orders and subscriptions by spur it and native subscriptions by tim attack. sorry to those four others, but i've never heard of you. so it's either recharge or bold in my opinion. now which one is the best? but which one is the best, and we'll get to that in a second. but recharge is definitely one. the expensive side: you have the 60 dollar plan a month and you have the 300 plan a month. so the main difference is that, yes, you do pay a bit more on the 60 per month plan in transaction fees- exactly this much more for the smaller plants, so per transaction is more expensive- but also the enhanced clients portal, where clients can manage their account and thus their subscription is way better on the 300 dollar man a month plan. god, this is hard. so you have to keep that in mind if you have want to do a lot of customizations on that client portal. you're going to be at the 300 plan. also, advanced analytiks: that's the 300 plan as well. all right, what about integrations? integrations are super important and these are all of the integrations that recharge integrates with, and it's quite a list, so let me read them from you. so we have automate, we have gorgeous, we have clavio, we have loyalty lion, we have mailchimp, we have re-amaze, send grid, smile, dot io, trade, gecko and finally zapier. that is a great list, some of those apps we reviewed, like smile, loyalty lions, so make sure to go check out those reviews as well. now, when we tok about rating, we have an overall rating of 4.7 out of 5 star, which is decently good. that's decently good. it's 235 reviews and, as always, i'll overlay some of the reviews that i found interesting on the screen so you can kind of pause and get a good feel of it. finally, the question is always, andrew, which one should i use? well, like i said, there's only two main players. which is bold and recharged, and i'm a big fan of bold. as a company, i'm a big fan of most of the apps that they have, if not all of the apps. however, i do have to admit that for the subscriptions, i'm a little bit more of a fan of recharge. it's just better ui, you recharge those just subscriptions. that's the only thing they do and they're kind of really good at it. that's not to take away from bold- bold it's still a great app. bold subscriptions has some features that recharge doesn't have, so make sure to check that out as well. if, feature wise, it's kind of the same thing for you and you're really hesitant, then i would try to go with recharge. it's just more user-friendly, it's easier for outside developers to make changes to it and it's just a really, really good app. sorry, bold, you're still a fantastik company. i still love you guys. thoughts. anyway, that is it for today. i hope this was useful to you, so tell me if you like it below and make sure to check out our strategy videos and i'll see you in the next video. just binge watch them.

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Recharge Subscription Billing Demo: Explained in 5 Minutes or Less | Ecommerce Tech

hey, it's there again. this is recharge. in five minutes, let's go. what is it? recharge is a subscription billing platform for Shopify and Shopify plus stores. they're actually the only Shopify plus partner for subscription. specifically, they some problems related to complex subscription and billing needs, with a lot of automation and customization available. the core of the product is their rule sets, which are what you set up for specific subscription billing cycles and functionalities. they have a user portal that makes it easier for the user to manage their subscription. do things like skip a month, cancel and they have unsub site, unsubscribe sequences or upgrade. the platform has a basic set up, but also allows for customization for design and development teams. on top of that, in order for recharge to work, you must go through recharge check out instead of Shopify check out and, yes, you can purchase individual products and subscriptions all at the same time in the checkout process. competitive landscape: the biggest alternative tool in the space is bold subscriptions, which is relatively robust and flexible as well, and great for those using both of their tools. other competitors include pay world and charge rabbit- the biggest differentiator: they are likely the most flexible and robust platform on the Shopify on Shopify plus market right now for subscriptions and they have the most integrations of any Shopify subscription management tool out there. of course, with great power comes great responsibility, meaning there are costs associated with taking advantage of their advanced functionality, specifically in design and development. but don't worry, they have a strong partner network of trained agencies that you can plug into to accomplish this. they also have a gifting functionality, which is pretty cool, so you can send a gift subscription but also follow up with a gift D to get them actually subscribed afterwards. they help prevent sharing with emails that notify the customer if their card is about to expire, the product is out of stok or has been declined, and you can set up custom frequencies to retry cards and prevent involuntary chirp. metric impact subscriptions are all about increasing lifetime value. you also want to keep a close eye on your turn rate and keep customers happy. if you haven't an apt subscription tool, you will get a plethora of customer service inquiries and complaints, specifically around cancelling refunds. to use it to like recharge and have it set up appropriately, you will mitigate a lot of these tikets and save Biggins customer service costs while increasing customer satisfaction bottom line. adding subscriptions to any store where you already see repeat purchases could greatly increase lifetime value and grow your business. one important thing to note, however, is that subscriptions don't magically make your business work. you will have churn. bad subscription companies have as low as a thirty five percent retention rate means 65% of people are cancelling before the repeat purchase. great subscription companies have as high as a ninety seven percent retention rate, which is clearly a viable business model, and your numbers will likely be closer to maybe the 50 percent mark when you get started, unless you've got some sort of really unique angle that keeps your users subscribed, something like discount, discovery or renewal. when should you use it? if you sell replenishable goods that people need monthly, quarterly or annually, you should consider subscription products to increase lifetime value. if you sell discoverable products and want to create a subscription out of that, you could create a subscription box or something like that and sell it alongside your products in your store to increase lifetime value, virality and retention rates. this is great for industries wet like Beauty, food, health, skincare and some jewelry brands even use this. bad fits are typically apparel and home goods. even though you can probably find a creative way to make a subscription work in that space, when shouldn't you use it? very pass through companies with no brand and no point and repeat purchasing won't benefit from a subscription tool. not everyone can sell a subscription. as an example, I run a company that sells privacy window film to homeowners. in this niche there's no point in setting up a subscription for me. it doesn't add any value to the customer and they're not repeat purchasing very often. integrations- their list of integrations is massive and really to the point of what you need. it's important. your subscription tik integrates with your email provider CRM so you can send out emails around the subscription. they integrate with Clay vo and MailChimp- perfect. they integrate with gorgeous Andrea Mays so that your customer service team can easily edit or refund subscriptions and keep your customer Curt, your customer service that. they integrate with many major loyalty programs like loyalty liens, smile and swell, so that you can earn loyalty points with your subscriptions as well as portray them on that customer portal page. they integrate with stripe and Braintree to receive new card data for expiring cards without the user having to change their information- huge for reducing involuntary churn. and they integrate mature and Buster for other turn reducing tactiks like Dunning and reactivation. they integrate with Avalara al Valera, however you say it, for proper tax compliance and management based on region and country- perfect for those selling outside the US. they integrate with glue for in-depth analytiks. they integrate with little data, which is a tool that you can just plug in right with their system to make sure that you don't lose tracking or attribution when you implement a subscription tool. they integrate with no fraud for fraud protection. they integrate with octane AI for integrating subscriptions with message or marketing for in for combining your marketing campaigns, increasing retention and engagement. I mean that's pretty cool. they have referral candy and reversion integrations so that your you can track affiliate partners appropriately and pay them out during the subscription. right now they sync directly with Shopify inventory management, but they also have a tradegecko integration for those that are using tradegecko for inventory management, and the list actually continues to go on from there. but I've decided to cut pricing. pricing starts at $40 a month with a 1% transaction fee and five cents per transaction. that's up to a hundred thousand a month of recurring revenue. and there are still other transaction fees on top. for a payment processor like stripe or Braintree that you would be integrating with. those are typically 2.9 percent plus $0.30 transaction fee. so most of the time there is an increase in cost when you go a subscription billing, but you can, at economies of scale, possibly find reduction in those costs. if you're over a hundred K in monthly sales, tok with their team to find out what kind of discounts you can get on those transaction rates. set up time and resources. this tool requires a reasonable amount of set-up, since they're going to be changing your entire checkout process. to go through recharge you will need to set up each subscription plan. make sure that those plans have properly displayed on your product detail pages. you'll need to setup your customer Myrtle. you will need to train your customer service team and how to handle increase around subscriptions. you will need to explain to your operations and logistiks team how subscriptions will be sent out and handled. you may need to set up additional products and SKUs. you may need to hire an agency or developer to get all this done, but recharge will help you with that process. after setup, maintenance is actually pretty low. you won't need to do too much work except for adding or changing subscriptions as needed and handling customer service. you'll want to check in on how your subscriptions are going for monthly reports as well. final thoug:

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Using Recharge to build subscriptions for a small eCommerce business - eCommerce Makeover Ep 9

- Previously, we've been working with Bulk Candy Store to lower their overhead and free up their team's limited time. Now we need to reinvest those resources into new functionality that'll drive further growth. In this episode, we're gonna add a subscription service to capitalize on Bulk Candy Store's loyal customers. This is the "eCommerce Makeover" (upbeat rock music). Bulk Candy Store has a loyal customer base, understandably so. Who doesn't like candy? Their focus on bulk buying and repackaging, along with nostalgia, gives them access to products that many other retailers can't get or don't carry. I think there's great opportunity to increase revenue with a well-designed subscription service. Let's sit down with Ken to discuss his thoughts about the potential for subscriptions and his ideas for what offerings to build. How loyal are your customers? - Some of them are very, very loyal. There are partikular products they want and they come back month after month after month and buy those products over again. They are probably 20 to 30% of our business. I think a subscription service is crucial for our business. I think the nature of our business is such that we shoulda been doing this years ago. Candy, popcorn- those are things that people just want over and over again. It'd be nice if I could just say to them: "Hey, I'm gonna give you 10% off, You just keep buying it". and of course, they lock it in and keep going. - Those most loyal customers. have you observed any patterns with their buying? - They seem to have a pattern to. I buy a bag of these. It takes me this amount of time to eat them. I buy another bag 'cause I know I'm gonna be out in a day. If I look around, I see a lotta people offering popcorn of the month club or candy of the month club, and we have such a wide variety of items and flavors and colors. we're ideal for that and I think that a lotta people would do that just for the excitement. I think it would be an instant revenue generator and it's something we could do easily. I wanna get that in here, 'cause I think it's an easy way to generate revenue. You put it up once and it keeps building up on its own. - Do you think offering them a discount to set up a more regular subscription would work for them? - 100%. if they don't have to go in and place the order every month, if they know it's done, they'd be happy, especially the ones that call in. We could say to them: "Hey, would you like to just have this order shipped to you once a month"? Absolutely, I've had people ask for that and I think it would just build our repeat business tremendously. - If the customers are asking for it seems like an obvious thing to offer them. - Yes, it does. If we can get that functionality built in, that would be a, I think, a gamechanger for us. As far as subscription service, I think there are a couple different things I'd like, and there's that. one of them is I'd like to offer individual products on a subscription basis, because there are certain people who love certain items. I also want to do a subscription service where we kinda surprise you. So you have a candy box of the month club where we're able to put different candies in and surprise you with different new things or old things. a popcorn of the month club where we give you two or three of our staples and maybe a new flavor every month. - What type of products are these most loyal customers buying? - A lotta them center around things, actually, that other people don't have. so, for example, these little silver candies I have called coffee prims, or things that we do special. I think we were the first ones to actually take Tootsie Pops that come in a 39-pound case and separate them out into separate colors and sell them. The one that they put in least is orange, and so when people know we have orange, they want it. So if I had a thing where, if I knew that I had 17 customers who wanted a bag of orange every month, we can plan ahead. Like some of the other features we wanted, we didn't wanna put subscription services in the last year or so because we knew that Magenta was coming to its end of its life, and if it's coming to the end of its life, we have to put a lotta time and energy into building something that would just go away. We had to put it on the back burner for a while, but it's something that I think would really do well for us. - This subscription service has to be really simple, both for the customer and for the Bulk Candy Store team. The last thing we wanna do is overwhelm them with customer support requests or more overhead that takes them away from the other things they need to be doing to run the business. Before we get into the right solution for this problem. if you wanna learn more about how we're helping Bulk Candy Store, go to ECommerceMakeovercom and download our free playbook on everything we're doing, including special offers on all the tools we'll be using, and, of course, subscribe to be notified when we release new episodes. Although we're confident in the potential of the idea, this is a new initiative so we don't really know how well it's going to perform. As a result, we need to keep the upfront investment low until we're sure that customers are going to respond to this offer. Now that means finding a solution that integrates out of the box with big commerce and has pricing that is small business friendly. Recharge definitely fits that bill and was the perfect choice for Bulk Candy Store's needs. (upbeat rock music). - Hi, my name is Lindy Crea. I'm VP of Partnerships at Recharge. Recharge powers subscriptions for all the products that you use every day in your own homes. - Hi, Ken, It's great to meet you. - Hi, Lindy, Nice to meet you too. - What challenges are you facing with the business right now? - I think our biggest problem is reengaging our customers, and there's an old saying: "You can only increase your sales three ways: get more customers, get 'em to buy more, get 'em to buy more often". We're trying to work with number two and three, especially since we picked up so many more customers during COVID. - Yeah, absolutely, and subscriptions is a great way to increase the lifetime value and the customer engagement of that loyal customer base, or even those early customers that have bought once and then increase their retention. and even, you know, once you've engaged them with a subscription, it's a great mechanism to increase their average order value, get them to try some of those other products. Subscriptions is a great way for businesses to realize recurring revenue, but it's also a great way for them to reward their loyal customers and give their customers control over the products that they wanna receive on a regular basis. So I'm interested to hear a little bit about, I guess, your loyal following. What's the nature of how your customers buy? - I have certain people who buy the same product over and over again. A woman just yesterday called me to place an order and I looked back at her history while I was here and she's been ordering the same candy from us since 2014.. - Oh, wow. (giggles). - But every one's an individual order. - Right, so she's basically a subscriber already herself, right? - Yes, - Managing it on her own, but there's probably opportunities to increase her average order value or expand the products that she's buying. A business should be thinking about subscriptions. if they have customers that come back time and time again to buy the same product, Offer those customers a subscribe and save on that product. They get the benefit of a discount and the benefit of having that product that they love show up right when they need it. The merchant has the benefit of knowing exactly what's coming in the next period so they can forecast their inventories and buy appropriately for the coming period. - So with Recharge we could actually put up individual products. We could just use existing products. or do we make, like I know, a l?

ReCharge Subscriptions 101: Simple Steps for Success (ChargeX 2020)

thank you again for being here today. my name is jason trennell and i'm the director of product at recharge and i'm super excited uh to for chargex and uh, the topic today is subscriptions 101: 10 tips to run a successful subscription business. and this is one of my absolute top favorite uh topics to discuss with merchants, with all of you. um, it's the basics and it's the foundational elements to running a successful subscription business, and these foundational concepts, uh, the basics, can and should be applied uh to merchants just starting out. so you know you're just trying to figure out first, subscription that you're going to be shipping out during your first month, um, all the way to merchants that, uh, you know, have millions of subscribers. these still apply day in and day out and uh, the goal of this tok is really to empower you with actionable tips, no matter the size of your business. uh, so, one person, 100 people, 200 people, no matter the product as well, so whether you're a membership based or you're consumable, or you know your curated boxes, um, and then also the stage of your company for this format, you know, the 10 tips is i love presenting in this uh format for a few reasons: presents a lot of information in an easy format for our brains to digest. uh, it allows, uh, us to focus our energy on the absolute core concepts, uh, and then, if you want to learn more, you can easily jump. you know, start googling is. you know google is a fantastik resource- and dive more into those specific topics, um, and it's also a little bit easier to remember. you know consuming a lot of information all in charge, x, and you know we want to keep it into consumable bite size chunks so that you guys can implement these in best practikes later on. so, uh, please ask any questions throughout the session. i might stop occasionally to take a peek if there's any relevant questions, um, but i've also saved some time at the end for, uh, q a. so let's jump in the first tip: experience the customer's journey. you know, put yourself in the customer's shoes, think like a customer, put yourself in the third party perspective. you're no longer. you put yourself in a customer's perspective. you know when you have different customers at different stages- one that maybe knows your brand, one that doesn't- and they just stumbled upon you and so, kind of, take those different approaches and walk through that. so the first stage is awareness. so how does a customer find you kind of go through that journey. so do they find you through a different website, through a blog? do they find you through a social media post? um, and then they land on your page. are they landing on your storefront? are they landing on your product page? are they landing on a blog post that they navigate? walk through that journey and go through those steps and then, once they're on that product page, go. you know they're starting to consider your product and so walk through that. you know they're selecting your product, you're they're selecting the subscription. they're learning about your subscription. you know, probably on the product page, um, you know, how do they know how much they should get to product wise, if that's relevant to your business? um, do they take a quiz? do they read faqs? um, do they read your faqs? walk through that and experience your customers journey. put yourself in their shoes. um, you have to think that maybe most of your customers don't know you. so they're landing on that product page for the first time and you know i select that product physically. go through that, you know. experience that journey. click that product, select that subscription. you know, is it one month? is it two months? um, oh wait, how much product should i get? walk through those steps and then next you progress into the purchase. uh, after selecting the product, you go to the cart page. you know, go to the cart page, what do you see visually see? then, after navigating on to cart page, you go through check out and what is that checkout experience? you go to the. you know. you enter your credit card details, you click confirm, boom, you get your first email. what is the messaging behind that? as a customer, you know. what does a customer think about that? you know. another good thing is all, frequently what i'll do is: uh, you know, from a product perspective, from a sas thing, i'll send down other people and you can do the same thing. you know, set your friends down, grab a string, drop the street, street, pay someone 10 bucks to go through that and see what there is. um, there's also services online that go through this. um, and then you know what is that order confirmation? do they get an account set up again? walk through each of those journeys, those steps, and then delivery. you know the first delivery. do they receive any follow-up emails? um, what is the unboxing experience? you know. you know they see that. you know that box on the store, on their, on their porch front. what is that experience like? is it a brown box or is it something that's flashy? does it have your branding on it? then they open it. what is that experience like? um, and then uh, and then at the end, is, you know, kind of the subscription management component of it. you know how do they skip, uh, you know if they're your copy subscription. what if they need coffee earlier? what if they need it? you know, delay it kind of. walk through each of those steps, through those variables, hire other people, kind of at the core. again. experience the customer journey step by step by step, from your customer's perspective and multiple perspectives. so that's tip one and one of my favorite ones. tip number two: tok to your customers. call email, slack, message, do whatever, send smoke signals, whatever you can do, um, and also go see your products and their natural habits apps, watch your customers use it, ask them questions. people are going to be doing things with your products that you like, never predicted, you know, or finding value in your product that you didn't antikipate, and this will also change over time. so you know, not only you know. ask them certain questions like: how are you finding the product. do they find it through facebook, through instagram, through blog posts, through friends? you know, are they telling their uh friends, are they sharing it? where do they put the products? you know, is their product front and center on their counter, um, in their bathroom counter or in their garage? or you know where are they placing that product on? you know what is that experience? how are they experiencing it? you know to them about their customer journey. uh, you can easily get this, uh information by just calling up, you know customers. add their email address, add their phone number to these forms. don't be afraid, just call them and say, hey, can i take five minutes your thing? or just say, hey, i appreciate you. you know ordering from us. i just want to get some of your feedback, um, and also do this throughout the customer journey. so, try and contact customers. you know the ones that abandoned the car, hey, why did you ban the car, like what? you know? maybe they just didn't know? uh, you know they didn't have, they didn't have a question that needed to be answered. you know, contact them immediately after the purchase and see what that kind of it's fresh in their mind and then, after they've received that package first impression. you know, after two days, five days, one, you know, one week, two weeks, one month, kind of any variables, kind of give you that perspective. are you lasting their mind over a period of time? tok to them, figure that out. uh, and this, all this information, is critikal on both the evolution of your product, your product offerings and your overall marketing strategy. what you might find out is like: oh, there's not a big viral coefficient, so i need to figure out some packaging that causes people to put it on the countertop instead of like underneath the sink or wherever the product might be placed. you know, for toking with customers, here's a pro tip, and i was actually listening to a blog post or i was listening to a podcast about, um, uh, a merchant that does mil.

How to Set up a Recurring Payment in Shopify (4 Subscriptions Apps You Should Test)

hello friends, this is gabriel manesses, your e-commerce coach, and today we're toking about shopify subscriptions, this brand new feature that you can integrate inside your store to increase the average order value. okay, so, before we get started, go ahead and subscribe to the channel, like this video, and ring the bell to be notified next time i post a new video. okay, so, without further ado, let's get started right here for subscriptions. let's go watch. i watch this video so you can understand what i mean. okay, this is, in practike, super, super cool. everything that you can do. okay, so let's go and watch it right here. you can see that. right here you have the actual one-time purchase or the subscription and save feature. okay, it's just a little box. people, during the checkout, they can decide if they want to buy it as a recurring thing. okay, when you see it. right here, you have the delivery monthly- save 10- and then delivery weekly and save 20. this is actually pushing the weekly savings. okay, you're, you're actually buying more, but you are saving. this strategy is not new, but you can actually integrate it inside a subscription program. okay, super easy to do now with this new integration inside shopify. okay, then you will see. right here you have the actual checkout process, as always, super, super cool- and then it tells the person exactly why they bought. this is what they are used to. but, as you can see here, you have a monthly subscription inside your shopify store. so now you're thinking, okay, gabriel, how do i integrate this? is this inside my theme? how do i edit this, etc. okay, so, right here, if you go to the artikle, you can read everything about the brand new features, etc. but let's go to what's important in reality. okay, it's the apps that we need to integrate something like this. right here, i brought two free apps and two paid apps that you can use. obviously, the free ones. they have less features- for example, like customization, something like that- but they actually work. if you're on a budget, you can actually go inside these free apps and it's an awesome thing to actually use to test out the waters and see how people react and if you actually it benefits your store. okay, so right here, you can see increased customer lifetime value, personalized experience, a scale, subscription success, etc. and it's called or the group subscriptions. okay, right here you can see the actual app in in process. okay, right here you see that you can select keep every week or whatever time you want to offer is inside the actual product page: super seamless and easy, easy to use for the customer. okay, right here you see chips every one month and etc. so you can select the amount of day and you can select the actual design of it. okay, obviously, this is a free app and the design wise. maybe you cannot select a lot of options, maybe you know color spacings or anything like that, but it works, guys. it's completely free and you actually can start doing it right away, okay. so, right here you see delivers every one month, deliver every three months, etc. okay, awesome, awesome app to use. there is another one that's completely free, right here: payroll recurring payments- awesome app to use. as you can see, here we have ongoing subscriptions- the same style, different box, but it's just amazing what you can integrate and then you can see in your cart: deliver every month is a reminder for them. they selected that and it's seamless for you- and they can see the actual subscription, the date, the building, etc. okay, super, super simple for the customer to manage. okay, so then we have ball subscription. this company is super famous. they have a ton of apps. they are amazing, but obviously this is a paid service. okay, this is a 49.99 a month. you have a 60-day free trial. this is one of the best things that you can think of inside the econ space. usually they give you 30 days, but right here you have a 60-day free trial for you without paying anything. you can use all of the features of paul subscriptions and actually start integrating the power of the app right here. as you can see, this is a paid app. obviously, the design is a little bit better because obviously they have better ux, ui, customer support and all of these. it's a completely paid app, so you can expect that, and also the design is super, super seamless. okay, here you see the reminder every two months and obviously it's different. you have the actual calendar people can pick, you can modify things. so super, super detailed, etc. okay, so my advice is: is that you test this for six days. if it's working for you, you'll pay by itself. okay, sixty dollars that you you maybe you're making even more money because people are actually getting inside the subscriptions and it's super easy for them to actually uh, purchase without thinking twice. okay, this is a process that's already ongoing. okay, you're they're not putting the credit card over and over again. okay, so it's recurring payments. okay, so this will pay by itself, if you think about it. so it's only 60 dollars. i think 49 or 60, right here, 49.99, so it's something that's super, super easy to use. okay, so, go ahead, try it and see how it goes for you and if it's too expensive, if you're making a lot of sales, then you can downgrade to these apps or the groove or paywheel, which are free- okay, free of charge. but this one is an awesome way to actually integrate an amazing design with this specific uh feature inside shopify. this is brand new, fresh out of the oven. okay, so, right here, you have recharge subscriptions. it's a little bit more expensive, but obviously, the more expensive you go, the more control that you get. okay, right here, you see control. okay, reduce, turn on, boost ltb with tools to enable upsells. you have many, many things that you can actually integrate inside this checkout process. okay, you have more power to increase the average or the value every time. okay, so, obviously, sixty dollars, six days, for completely free. you don't need to pay anything. okay, so it's awesome. okay, go ahead, try it and just take, take a look and see how it works for you. okay, so, right here: super seamless: deliver every, and then you select the number of weeks and then, if you keep going, the person can see the subscriptions, the active subscriptions. so, as you can see, it's a little bit more developed- the ux ui design- and also you see the products, etc. it's super, super easy for the customer and for you to manage the store or your team. okay, super awesome. so here are four apps that you can actually start integrating this strategy inside your shopify store. okay, super, super simple to do. so that is it for this video. go ahead, give them a try and let me know in the comments how it went for you. okay, this is something that i'm known for, for sure for a fact, that it will increase your average or a value. so start integrating and start testing these, uh, different apps. okay, so that is it for today. go ahead, subscribe to the channel, like this video, and also comment down below how it goes for you. okay, so i'll see you in the next one. okay, take care bye.