remarketing lists for search ads

How to Set Up Google Remarketing Lists for Search Ads (RLSA) Campaigns

Have you heard of RLSA campaigns? They can generate tons of profit for your e-commerce store in Google ads. In this article, we will teach you how to set them up and maximize their effectiveness.

What are RLSA campaigns?

RLSA campaigns stand for Re-targeting List Search Ads. These are ads that only show up when someone has already visited your website. This means that you can bid on keywords that are cheaper and have a higher chance of converting. For example, if someone has already visited your website looking for a mattress, you can bid on the keyword beds and target only those who have visited your website before.

Why are RLSA campaigns effective?

1. Cheap bidding on keywords - Since you are targeting people who have already shown interest in your brand, you can bid on cheaper keywords.

2. Increased bids on existing campaigns - You can add a bid modifier for people who have already visited your website, which means you can bid more aggressively and outrank your competition.

How to set up RLSA campaigns:

1. Link your Google Ads account to Google Analytics.

2. Create an audience in Google Analytics of all users who have visited your website.

3. Import the audience into Google Ads and apply it to your campaigns.

RLSA campaigns can be incredibly effective in generating profit for your e-commerce store. By targeting people who have already visited your website, you can bid on cheaper keywords and increase your bids on existing campaigns. Follow the steps outlined in this article to set up your own RLSA campaigns and start seeing the benefits today.

Google RLSA Campaigns

In this article, we will be discussing remarketing lists for search ads (RLSA) and how it can be used to customize your search network campaigns. We will cover the different options available for creating remarketing audiences, setting options for RLSA, and strategies for using RLSA to improve campaigns and expand reach.

- RLSA is a feature in Google Ads for customizing search network campaigns

- It allows for audiences to be used in specific search campaigns for customized ad text and bid adjustments

Things to Keep in Mind:

- Remarketing audiences for search ads will work for search partners if enabled

- RLSA can be used for any bid strategy in your account

- Minimum of 1000 cookies needed for audience eligibility

Remarketing List Options:

- Website visitors

- App users

- YouTube users

- Customer lists

- Custom combinations

- Similar audiences

Importing Audiences from Google Analytics:

- Offers different options for creating audiences off of events

- RLSA can be a powerful tool for customizing search network campaigns

- By using remarketing audiences, ad text and bid adjustments can be tailored to specific audiences

- With the variety of options available, it is important to experiment and find the best strategy for your campaigns.

How and Why to Use Remarketing Lists for Search Ads (RLSA) Inside of Google Ads

Welcome back to Advanced Google Ads with Costume John, where we discuss the latest strategies and solutions for optimizing your Google Ads campaigns. Today, we'll be talking about RLSA, or Remarketing Lists for Search Ads, and how it can help you target users who have already visited your site and are still searching for relevant keywords.

What is RLSA and why do we care?

- RLSA is a way to remarket to users who have visited your site and are still searching for relevant keywords.

- It ensures that your ads are shown at the top when these users search for similar keywords that your website didn't convert.

- It's a bit adjustment that allows you to pay more for specific demographics, geographies, and previous website visitors.

How do we use RLSA?

- We filter by or sort by audience to observe or target specific visitors from Google Ads.

- We set a bid adjustment, such as a plus 45% increase, to make sure we show up at the top for those users who have visited our site before.

- We exclude certain visitors from our remarketing list, such as bouncers or those who have visited our site more than 10-15 times.

Why should you use RLSA?

- You've already paid to get them to your site the first time, why not pay a little more to make sure they convert?

- It's a good strategy for long sales cycles and competitive industries.

- It helps you reach users who are already familiar with your brand and more likely to convert.

Are there any downsides to RLSA?

- You may end up paying for clicks from users who have visited your site multiple times, but are not converting.

- You may want to set a negative bid adjustment or exclude those users from your remarketing list.

In conclusion, RLSA is an advanced strategy for optimizing your Google Ads campaigns and targeting specific users who are more likely to convert. By filtering, setting bid adjustments, and excluding certain visitors, you can make sure your ads are shown at the top and your money is well spent.

Google AdWords Remarketing Lists For Search Ads (RLSA) Tutorial

Hey everyone, welcome to the Surfside PBC YouTube channel! In this video, we'll be discussing remarketing lists for search ads (LSA) and how they can help you improve your campaign's performance.

- Remarketing lists for search ads allow advertisers to build targeted audiences for their search campaigns.

- These audiences are made up of users who have previously visited your website and shown interest in your products/services.

- By targeting these audiences, advertisers can increase conversions and improve overall results.

Creating Audiences in Google Analytics:

- Ensure that your AdWords and Analytics accounts are linked.

- In Analytics, go to the Admin section > Audience Definitions > Audiences.

- Create a new audience and select Users who have visited a specific section on my website.

- Add the relevant pages and save the audience.

- Publish the audience in both AdWords and Analytics.

Targeting Audiences in AdWords:

- In AdWords, go to Audience Manager under Shared Library.

- Select the audience you created and add it to the relevant ad group or campaign.

- Choose between targeting and observation.

- Increase your bid for this audience to improve performance.

- Remarketing lists for search ads are a powerful tool for advertisers looking to improve their search campaign's performance.

- By targeting audiences who have shown interest in your products/services, you can increase conversions and overall results.

- Make sure to create and publish your audiences in both AdWords and Analytics for maximum impact.

Remarketing Lists for Search Ads

Hello everyone, welcome to another episode of my video blog series. I'm Nick Renard, head of SEM at Digital Reach Agency, and today we're going to talk about remarketing lists for search ads (RLSAs). RLSAs have been around for a while and Google now promotes them as a best practice for PPC campaigns. In this video, I'll explain what RLSAs are, why they're important, and show you how to implement them into your own campaigns.

What are RLSAs?

RLSAs stand for remarketing lists for search ads. They are lists of users who have previously engaged with your website, and you can use these lists to show your ads to these users when they search for keywords related to your products or services.

Why are RLSAs important?

Google has found that users who search for the same keyword multiple times are more likely to convert. RLSAs allow you to target these users more aggressively because they have already shown interest in your website. By bidding more aggressively for these users, you can increase your ad position and ultimately, your conversion rates.

How to set up RLSAs:

1. Create a remarketing audience using the AdWords tag on your website or through Google Analytics.

2. Import your remarketing lists into AdWords.

3. Set up a new campaign or ad group specifically for RLSAs.

4. Create a separate ad group for users who have not yet visited your website.

5. Use bid modifiers to adjust your bids for RLSA users.

RLSAs are an effective way to increase your conversion rates and improve your PPC campaigns. By targeting users who have already shown interest in your website, you can bid more aggressively for these users and increase your ad position. With the right setup and bid modifiers, RLSAs can help you achieve your PPC goals.

Remarketing Lists for Search Ads

In this video blog episode, we will be discussing RL essays, which stands for remarketing lists for search ads. It is a way to use remarketing on the search network to bid more aggressively for users that we think will have higher conversion rates.

What are RL Essays?

RL essays are a way to target users who have visited our site before and are still browsing or interested in our products. Google has released studies showing that conversion rates have increased up to 30% using RL essays in campaigns.

Steps to Implement RL Essays:

1. Install Google Analytics on every page of your site.

2. Check remarketing settings and advertising reporting features in Google Analytics.

3. Create a list of users to target, such as an all users list.

4. Apply RL essay overlays to all ad groups in search campaigns.

5. Choose how aggressive to bid for users on the remarketing list, such as 40%.

RL essays are a powerful tool to increase conversion rates and target users who have already shown interest in our products. By following these steps, we can successfully implement RL essays in our search campaigns and see significant improvements in our results.