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Revealing My Winning Product and Shopify Store | Reaction | Facebook Ads, Shopify, Dropshipping

Published on: December 3 2022 by Dylan Pondir

Revealing My Winning Product and Shopify Store | Reaction | Facebook Ads, Shopify, Dropshipping

Revealing My Winning Product and Shopify Store | Reaction | Facebook Ads, Shopify, Dropshipping

I'm actually gonna take you through one
of my private label brands brain farm so
you're gonna see some insider info here
I actually can't believe I'm about to do
this I'm going to react to the first
facebook ad that I have ever created I'm
gonna break it down show you what I did
good what I did really bad and how it
could have been improved upon and I
think what you guys are gonna find is a
lot of you that are newer to Facebook
advertising or just haven't found that
success are gonna resonate with some of
the mistakes I made and hopefully this
analysis prevent you from making these
same mistakes that I made when I was
first getting started without further
ado let's let's do this along with the
breakdown on my first ad I'm actually
gonna take you through one of my private
label brands brain farms so you're gonna
see some insider info here I really
think this entire video is gonna bring
you guys a lot of value I'm really
excited to share all this information
with you and I'm gonna be a little
embarrassed once you see this first ad
so let's just start with what the brand
was and this is brain farm so this is
something that I still use let me pull
out my wallet here as you see we have
the custom carbon fiber wallets I've got
some watches and it's all custom and you
can check this out if you want you know
get some get some concepts for your next
brand check out some of the imagery I
use some of the copywriting and whatnot
anyways in 2017 I launched a pair of
custom headphones called brain pods
under brain farm but the the headphones
were called brain pods so if you do a
Google search here and you type in brain
pods headphones you actually see some
stuff some information on it and I came
across this so I was like snowboarding
form calm and I clicked on this so I'm
like oh boy let's see what they had to
say and this guy and clearly he's like a
well-known member here he says I'm not
familiar with any anything he posted
he's shown he's toking about Bose and
sure these big brands but he says I'm
currently rocking brain farms brain pods
they sound ridiculously good for $60
tons of bass excellent noise
cancellation and amazing death--it
clarity so this is like this made my
like you know made my feel good you know
emotions come through when I read this
because that was my goal with it my
whole pitch was that there was half the
price of beats by dre and they sounded
better and you check it out look it just
checked out these your your headphones
website man these look sick Wireless for
only $60 a good deal and then I scroll
down a little bit and the brain pods
have more base and most skull canoes
I've heard of including over heals it's
clean base but not obnoxious very
well-balanced and then what really
stands out with the brain pods is how
clear in detail they are you know I hear
things I've never heard so if you want
to do some research on like what I
actually launched you can just type it
into Google you'll find so this is true
trees here you can actually click here
on this if you go here so true trees is
a youtuber and he has 2.4 million
subscribers so he did a review on the
brain pods and toked about how they're
good for gaming and stuff and you can
see him actually using them so these are
the brain pods these are what my custom
headphones that I launched and you know
just to kind of give you guys a little
bit of a background we had a press
release check out the Instagram so check
out my check out my old brand get some
inspiration from it see what works for
me and now I'm gonna tok about the ad
that you guys came here to see so I'm
getting ready for some embarrassment I
guess I just got to get straight into it
so here we go so this is the first ad I
ever did and I'm just gonna go through
the copy before we get into the video
which I'm gonna break down for you so
today's the day brain pods are
officially releasing to the public on
Amazon with prime shipping available
they were also on my Shopify website I
wanted to shoot this video to show you
all how brain pods benefit me they gave
me great sound quality and a secure fit
when I'm working out
they provides noise cancellation when
I'm developing software that allow me to
answer phone calls hands-free with
crystal-clear audio and if you're
looking for a new pair of headphones
brain pods offers premium quality
product at a mid-range price which you
don't see often everyone deserves high
quality audio experience and it
shouldn't have to break the bank that
was my goal with the startup and I can
firmly say I've succeeded and then I
shout out frozen in frozen and frame you
can check out his Instagram he did like
the video for this he recorded me so
here we go guys I hope everyone is able
to win the day and that was like on my
slogan win the day so here we go I'm
gonna turn the volume for this and
prepare for the embarrassment here so
let's make this fullscreen
and started playing the a below it so
let me pause this and now here we go
let's just launch this
oh gosh so win the day it's 5:00 a.m.
this is my first ad you guys 5 a.m. wake
up hell my buddies get to like 4:30 a.m.
and let's tok about the first mistake I
made so I'm always toking about the
three to five second shocker
and how it's so important for virality
and organic reach and lower costs and
better results on Facebook ads this is
not a three to five second shocker look
at how long I take recording myself
putting on my shoes and tying the laces
like what am I doing here
anyways let's just keep going I
shouldn't cut this part sure they cut
this part out so I pick up my brain pods
grab my grab my phone head outside
throwing the sound effects of the birds
chirping get a little stretch in there
yeah there we go there we go oh yeah
here we go
headphones in game time
and we're off so we got some clips I'm
out running right by Wrigley Field here
way too long a clip check this out so
now I start toking about the the
features and what am I always toking
about when I when I'm discussing what
you should do when creating an ad I'm
saying focus on the emotional benefits
don't tell people the futures features
tell them how it's gonna benefit their
life how it's gonna solve a problem and
right here I am just blatantly listing
the features of this product ear Lac
mechanism I should have definitely put
like you know you won't get frustrated
when you're running and they fall out
it's not gonna happen very bad job here
I listed the features and I didn't I
should have like zoomed in here I should
have cut this clip of me running
randomly by Wrigley Field and showing
how that you lack mechanism works let's
keep going here we go
running by the park now HD Bluetooth
sound once again
listing the features I should have put
like that that snowboarder review said
you'll hear the most the most clarity
you will ever hear in a pair of
headphones hear that crisp tight bass
boom through your eardrums like really
brought out that feeling and really
allowed them to feel the benefit and
this does not do it so here we go HD
Bluetooth sound
I shouldn't maybe just had like some
crazy Jerome's going in the background
too if anyways let's keep going here
here we go
oh we get those hops look at those hops
getting some stair running in here and I
was a little thicker back then hitting
the push-ups oh yeah there we go getting
the pump in Dylan getting the pump in
alright and then this part is just
really bad two hands-free calls with
inline mic should have put never reach
to pick up your phone and answer a call
again or like answer your phone from
anywhere and I just did a bad job I had
like a bad transition go over the screen
right as it showed like why did I have a
transition that covered up covered up
the screen to show how it works so this
one isn't bad though because I am
showing like I answered it hands-free so
this isn't a bad one it shows people
that can answer the call whenever they
need to back off again here we go back
home oh yeah
magnetik clip features so this one
wasn't bad but it should have been way
more zoomed in and I should I shouldn't
have listed magnetik clip feature I
should have said you know never worry
about losing them when they're not in
your ears and then see the clip right
here yeah we clip them in disappear back
inside my apartment and back out looking
all flying fresh doing some coding and
I've got them in guys look what I did I
spelled the word noise wrong so right
after I recorded I woke up at like 4:30
a.m. I stayed up like 12 planning this
shoot
well cup at 4:30 ran a couple miles did
the video editing went to breakfast and
published it because I had to deadline
the hit for the product lunch and I was
so tired that I put noise cancelling so
huge mistake don't misspell when you're
trying to advertise a premium product
don't misspell anything and once again I
state the feature noise noise canceling
it should have been you know block out
any don't get distracted block out
anything that's distracting you get get
all your work done quicker more
efficiently pitch the benefits pitch
people that might want to use these in
the office situation on a plane and
noise cancelling just doesn't do that so
once again huge mistake by focusing on
the feature not the benefit
way too long of a clip of me writing
code that nobody will understand when
the day brain farm LLC brain pods now
available on Amazon and I think that was
all I had so I didn't even say like go
buy yours on Amazon it's a horrible call
to action here so you think you guys got
the gist of where I went wrong there and
the biggest takeaway that you should get
from this is use quick clips you need to
intrigue people with the scroll saw sits
with the scroll stopper and the best way
to do that is that three to five-second
Shaka that I toked about in my how to
create a viral video advertisement and
I'll link that down in the description
that is like how I create all of my
advertisements now it is a huge mistake
with the scroll stopper the intro took
way too long to get into the actual you
know the benefits of the how this
products gonna bring benefits to
people's lives and then the the clips in
between or just very long and spaced out
the total video link was like three
minutes this could have been a thirty
second video clip and at the time you
know I had that thinking longer is
better just make it like a movie that's
incorrect
I should have chopped on the clips and
every time that I wanted to list the
feature I should have explained what
benefit it's gonna bring to that
person's life shouldn't a sudden noise
canceling I should have said don't get
distracted at work get things done more
efficiently your lock mechanism stop
getting frustrated when your headphones
fall out really draw those emotions out
of people and as I listed those you
should have been showing the exact
maneuver of those headphones like up
close in detail not just a clip of me
running randomly next to Wrigley Field
so this was released in I want to say
May 2017 this was the first ad that I
ever created and the crazy thing is is
he come was a lot easier than it is
today
and I actually sold the fifty units that
I had in like four weeks I know that
doesn't sound a lot like a lot but my ad
budget I think I spent like a total of
thirty dollars on ads so nothing crazy
but I did sell this 50 units and I
eventually shut down the headphones
because the market for headphones is
incredibly saturated
with these with these headphones
actually so I've produced like beats and
stuff in the past and just some really
easy music so I understood how to do
equalizing like EQ and I worked with the
manufacturer to create a custom chip
basically that had a custom EQ in the
headphones and that's what provide that
clarity that you saw people raving about
in their headphones so that that's what
did it and I should have focused on that
and I think I would had a lot more
success and there's so always
opportunity that maybe I'll get back
into brain pods at some point but this
was something fun for me to do quite
embarrassing to really look back on my
first ad but hey I figured you guys
could get value out of it kind of get
insight into one of my private label
brands how I guess how I got started in
Econ and also learn from my mistakes so
thank you guys for watching I hope you
found this entertaining value packed and
got a good laugh if you haven't yet make
sure to subscribe I drop a minimum of 2
videos per week and I'll see you in the
next one
Dylan out