salon ads

How to target ideal salon clients with Facebook Ads

Hey guys, it's Stephanie Mitchell, and I'm an online marketing coach for independent beauty pros. Today, we're talking about my personal favorite topic ever, Facebook and Instagram ads. Specifically, a question that I got recently on one of my classes. She said, Stephanie, who is my ideal client, and how do I target them with ads? Whenever I do a boosted post, it asks for my audience. Do I do only age or gender or within my salon area or a specific audience interest? Also, how do I go about this targeting thing? Such a good question!

If you're going to be advertising your business, you want to be targeting the right kind of clients. Clients who can afford you, clients who are going to love everything that's different and unique about you, who are gonna stay loyal and refer their friends to you. So, how the heck do you target these people with your Facebook and Instagram ads? Today, I'm sharing a secret targeting hack that probably goes against the grain of what you think you need to do to target the right people with your Facebook and Instagram ads.

Targeting Secret:

My secret targeting hack is actually made up of three different elements: go broad, let the algorithm work its magic, and let your ad do the heavy lifting to target those dream clients.

1. Go Broad:

Choose a demographic so that you can forget about all of those fancy super-targeted interests. You can choose the age range, gender, and geographic location of those clients. If you're not sure about this and what to choose for it, just think to yourself, who are my five favorite clients, and then ask yourself where do they live? How far do they travel to see you? How old are they? What gender are they?

2. Let the Algorithm Work Its Magic:

Facebook and Instagram know a whole lot about everybody who uses their platform and also know what each one of us is interested in buying or seeing ads for. They know if someone is interested in mugs with little dog faces on them or if they're interested in buying houseplants for their apartment or if they want lash extensions. Facebook and Instagram know this. That's why broad targeting using demographics is the best option because within that group of people, let's say it's 10,000 women in your city, Facebook and Instagram know what your business is about, and they know more or less which group of women in that group are interested in your services.

3. Let Your Ad Do the Heavy Lifting:

Make an ad on Instagram that reflects exactly who you are so that it attracts exactly who you want. Your ad needs a few things. First of all, it needs you. You need to be present, you want to be front and center in your video, in your caption. It needs to reflect who you are, what your personality is, what your values are. You want to instill that in your ad so that it attracts the right people to you.

These are just some of the ways that you can make an ad that, when your people see it, they know that you are calling to them. That you are talking to them. It's going to grab their attention like that. To learn more about how to create Facebook and Instagram ads that attract your ideal clients, be sure to grab a spot on my upcoming free class.

Proven Facebook Ads for Beauty Salon in 2021

Are you running a beauty business from home and want to advertise on Facebook? Look no further than Aweber's free software.

Steps to Create a Facebook Ad:

1. Go to business.facebook.com and create a new ad set under the ad set manager in ads manager.

2. Set the campaign to traffic and direct the traffic to an Aweber landing page.

3. Start the daily budget at $20 and set a specific location, age range, and gender.

4. Use automatic placements unless you want your ad to only show up in news feeds.

5. Use a single image or video ad and select an appropriate image.

6. Edit the primary text and headline and include a call to action with a voucher offer.

7. Use Aweber's landing pages for your offer.

With these easy steps, you can create a successful Facebook ad for your beauty business. Aweber's free software and landing pages make it simple to advertise and reach your target audience. Give it a try and see the results for yourself. Have any questions? Let us know in the comments below.

Finally! Education on Google Ads for Salon Owners & Beauty Bosses

In this Beyond the Tiknique podcast, host Katie Whitledge welcomes Deirdre Andrews to talk about Google Ads for small business owners and creative entrepreneurs. Deirdre is a digital marketing strategist with 15 years of marketing experience, and she has managed millions of dollars across various platforms like Google, Facebook, and Instagram. She has designed campaigns for several big brands like Microsoft, Porsche, and Ottawa tourism, and she has a passion for small business marketing.

Why Google Ads?

Deirdre explains that Google Ads is a powerful tool for small business owners because it targets people who are actively searching for the services or products they offer. With 3.5 billion Google searches per day, there is a massive search volume that can be taken advantage of. Unlike Facebook and Instagram ads, Google Ads targets people who have the intent to buy or book an appointment, making it more likely to convert leads into customers.

Getting Started:

To begin with Google Ads, small business owners need to create a Google Ads account. Once they have an account, they can start creating ad campaigns that target specific keywords and demographics. Deirdre advises small business owners to start with a small budget and test different ad variations to see what works best for their business.

Key Points:

- Google Ads targets people who have the intent to buy or book an appointment.

- There are 3.5 billion Google searches per day, providing a massive search volume.

- Small business owners can start with a small budget and test different ad variations.

- Creating a Google Ads account is the first step in getting started.

Google Ads is a powerful tool for small business owners, providing a way to target people who are actively searching for the services or products they offer. With a massive search volume and the power of intent, small business owners can use Google Ads to convert leads into customers. By starting with a small budget and testing different ad variations, small business owners can optimize their ad campaigns and achieve success with Google Ads.

Can a $45 Facebook ad for a Hair Salon create $14k in Business?

Social Media for Small Businesses: It Can Work for You

- Many small businesses believe that social media doesn't work for them

- Some have tried boosting posts or paying for ads, but have seen little success

- This article aims to counter that belief and provide tips on how to use social media effectively

Why Paying for Social Media Management Doesn't Work

- Hiring an intern or part-timer to maintain social media can cost up to $1000 a month

- Hiring a full-time social media manager can cost up to $20,000 a year

- Paying for social media management companies just to maintain social media is not effective

- Businesses should not waste money on people who don't provide a marketing plan or campaigns

Why Just Posting on Facebook Doesn't Work

- Facebook only shows posts to a small percentage of followers

- Boosting posts without knowing how to use Facebook's power editor is a waste of money

- Businesses should not expect to get new customers just by posting on Facebook

How to Use Facebook Ads Effectively: A Case Study

- Scott conducted an experiment with a hair salon to get her two new clients

- The salon had a buy-one-get-one-free offer for new clients on their website

- Scott targeted a specific company's male employees with an attention-grabbing ad

- 554 people saw the ad, and 3 downloaded the coupon

- Scott then targeted the area around the salon and got 9 downloads

- A larger ad targeted a certain age group in the city, but no one downloaded it

- In total, Scott spent $45.84 to get 12 downloads

- However, the lifetime value of just one client can bring in $400 in a year

- Social media can work for small businesses if used effectively

- Hiring a social media manager just to maintain social media is not effective

- Boosting posts without knowing how to use Facebook's power editor is a waste of money

- Businesses should use Facebook ads to target specific demographics and offer attention-grabbing promotions to increase ROI.

Hair Salon Advertising Ideas | Fresh Tips You Need to Know

Are you tired of relying solely on social media to market your salon? In this article, we will discuss some unconventional ways to market your salon and attract new clients.

Unconventional Marketing Strategies:

1. Collaborate with Other Businesses:

- Identify businesses in your area that your clients also frequent

- Invite the business owners to lunch and discuss a referral program

- Offer an upgrade or discount to your clients when they visit the other business

- Ask the other business to do the same for their clients

- This creates a reciprocal arrangement and doubles your marketing reach at no extra cost

2. Think Creatively:

- Consider partnering with businesses outside of the beauty industry

- For example, a limo company or comedy club

- Offer your clients a free upgrade or discount when they use the partner's services

- Ask the partner to do the same for their clients

These unconventional marketing strategies are a great way to expand your reach and attract new clients without relying solely on social media. Try them out and let us know how it goes!

Beauty Salon Customers with Facebook Ads

Salon Marketing Experts: How to Run a Successful Facebook Advertising Campaign for Your Beauty Salon

In this article, we will discuss how to run a successful Facebook advertising campaign for your beauty salon. Facebook advertising is a powerful tool that can bring you a lot of leads and traffic, and as a local salon owner, it's essential to know how to use it. We will cover topics such as audience targeting, budgeting, scheduling, and ad optimization.

Audience Targeting:

To start with, you need to focus on your audience. You can do this by entering the address of your local salon in the Locations section. For this ad, we suggest focusing on a three-mile radius. For age, we recommend selecting women 25 and up, and for gender, focus on women. You can also target specific languages if needed. In the Detail Targeting section, you can enter keywords such as balayage to find potential customers interested in that service.

Budgeting and Scheduling:

For budgeting, we suggest starting at $10 and adjusting it based on your needs. You can also set a schedule for your ad to run, depending on your business hours. For ad optimization, we recommend using a conversion window of one click and setting up a tracking pixel on your website.

Ad Creation:

When creating your ad, make sure to use an authentic image and relevant text. Emphasize the offer and the unique qualities of your business. Create urgency by mentioning limited time offers and exclusive deals. Use a call-to-action button to encourage potential customers to take action.

Facebook advertising is a valuable tool for local salon owners looking to attract new customers. By targeting the right audience, setting a reasonable budget, and creating an engaging ad, you can attract new leads and drive traffic to your business. Use the tips outlined in this article to create a successful Facebook advertising campaign for your beauty salon.