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Search Ads - getting customers with paid search ads with Feedbackwrench

Published on: December 6 2022 by FeedbackWrench

Search Ads - getting customers with paid search ads with Feedbackwrench

Search Ads - getting customers with paid search ads with Feedbackwrench

hey what's up folks my name is rob i'm
the owner and founder of feedback ranch
we got a small team here that helps
small businesses with their websites
and filling their sales funnel with
digital marketing we love using
search ads remarketing ads facebook ads
and then we do seo so that people can
find you for free over time
and really what we're all about is to
help maximize the efforts of
entrepreneurs small business owners
i genuinely love what entrepreneurs do
whether you're a construction business
an accountant if you're a home services
business maybe a real estate agent
whatever that looks like
here's what i'm going to dive into okay
i want you to know that when we come
along
a customer we're able to help them build
a sweet website that actually earns
trust that ranks in search engines and
will generate
sales not only that but we'll hook up
the the most sophistikated marketing
machine
and then we'll set up paid search and
we'll set up the advertising systems
to get potential clients to find you
and to actually close with you so what
i'm going to show you here is
how we do paid search ads with
remarketing okay so the idea is
we want to focus on inbound marketing
first
you either and the idea what inbound is
is
it's based upon a search query right so
if i have a problem
i grab my phone and i say
remodeler near me edition
contractor near me right accountants
near me
and there's two forms about three forms
of searches that people will make
one there's a local search and in a
local search
you'll have google ads pop up so here i
searched accountant near me
right and down here what you'll see is
there's a google
my business that pops up okay so that's
the first type the second type
is maybe you would do what's called a
niche kind of modifier accountants
for marketing companies right and the
idea here
is that there's no longer oh there is
there's me that's funny
because i tok about accountants and
everything like crazy
um you have these paid search ads and
they're all trying to do mark
accounting for marketing and then you
have sometimes this will pop up
and then down here you have these other
organic
search results okay but
then what you have is you have the bing
versions of those so the idea is folks
people grab their phone they make a
search they want a solution right
and the beauty of that is that you get
to get in front of
a more qualified person than if you just
blasted a television ad or just had a
whole bunch of facebook ads going
anyone who searches this is probably
looking for a solution right
why would you search accountants near me
or business accountants near me
or why would i search for sealcoat
companies near me
unless i actually needed my driveway
seal coated right why would i look for
best
remodeling contractors next me unless
i'm going to remodel some time
so the the whole idea is that search
shows that there's some sort of need and
desire or problem that needs fixing
and we can target that very quickly now
targeting it
is going to allow us to take the search
keyword and then what we'll do is we'll
work on creating a great ad and then
finally in fact we might even
go to agencydad.com so what happens here
is
you're going to make a search and we can
define what search
keywords how tight we want to be with
that and then from there
we can click on this is an actual ad
someone wrote this marketing agency
accounting data is always right
we use tools to specifically design for
ad agency accounting
so if i click on this now i'm hitting
the landing page now
this is funny i don't have anything to
do with this organization right
but what will happen here is that we
want to work on
identifying the keywords that matter for
you want to write
excellent ads for that we want to do
that in a region that matters for you
and we want to control the spend for you
we want to make sure that we
deploy the type of budget that makes
sense for you
so the idea is is that by using search
first
that will get you in front of people
that have some sort of need they come to
you for the first time
after that what we're able to do
is we're able to advertise in the
different regions or the different
types of places that you possibly can so
the first one that you can advertise in
we get and let me back up i apologize
they hit your website and what we do is
we set up the marketing system so you
can do what's called
retargeting now retargeting or
remarketing what it does is you would
say
all the people who've been to my entire
website
or maybe all the people have been to one
page on my website i want to make you
into an
audience on facebook an audience on
linkedin
and an audience in google and by making
them an
audience those audiences they can be a
member of that audience list
for anywhere between one to seven days
14
30 45 90 up to 180 days in facebook
and 540 days in google and what will
happen there
is we can now advertise
directly to that small group of people
and for us the most important thing that
we do for businesses
is we make sure that we set up the the
best paid search ad and this is in most
categories it's not all
every once in a while we'll have a
category that's just really expensive
um and we have to just ask ourselves can
you do this at your budget right
um but the idea here is that there's
really
two things that we want to do we want to
use
search engine marketing with paid ads
usually
and then social media lead generation so
um
the number one thing is get good
traffic that needs a solution using
search and then we will do this
retargeting right and remarketing or
retargeting
allows us to spend very little but get
in front of people
multiple times that have already
indicated that they have a need by
making a search so we call that our
search engine or paid search ads with
remarketing
now when we do that there's a number of
things that we do quite a bit different
than what your typical accountant's
going to do or your typical marketing
company is going to do
the the number one thing that we do
differently is that we're going to make
sure that
it's set up for what's called machine
learning okay and without getting really
geeky
we're going to make it so that we have
conversion actions
that are hooked up to google facebook
and linkedin
so that as your ads get results it will
run the scientific process
and understand what commonalities or
what kind of
um basically spies on all of us right
google facebook
we know they do tracking and if you set
it up right now or if you set it up
properly
they will be able to optimize your ads
with their machine learning
and that optimization will drive down
the costs of your ads
and once it gets through the learning
process you'll be able to
just pour more advertising spending on
it to get better results because
facebook
and google both know that if you have
success with their website
um or their system they're going to
you're going to keep spending with them
okay so long story short we set that up
really well now i want to hit on i'll
show you a couple of the websites that
we've done but let me walk you through
our basic process
so the first thing that we always do is
we start with creating amazing messaging
and writing
what you say and ensuring that you have
a good
clear message on your website to your
core customer
is paramount that's the most important
thing that we do and i tell you what
we understand that better than just
about anybody else you actually get to
work with myself
when you're doing this we don't
outsource that process at all because
it's the most important thing that we do
after we work on your site structure and
we work on
exactly what it's going to say we're
going to be able to dive
into the website design and the
development and i'll show you how that
actually works in just a second here
we will map out your entire website the
entire site map
we'll go through every section of your
website and we'll get it so that we know
exactly what we want to communicate
and how are we going to earn trust with
your website then we'll actually
design how it looks and we will design
every single page in fact we will do it
on a program
called figma and essentially what
happens here
i can show you a little bit um we're
going to mock up your entire site before
we develop it
so that we can get your feedback right
now in this site this is for drake vent
hill
hall very cool accountant and bookkeeper
you know we start out and we actually
take each page
and we mock it out and what this does is
allows us to make changes to the website
before it's developed
we agree on imagery we agree on what it
says we agree on the systems you know
whether it's a testimonial slider
like this or if it's something that you
know
different calls to action or if we want
to tok about different bullet points
and our goal is to make sure that every
page
is mapped out and every system is mapped
out before
we go in and develop the site and what
that allows us to do is to
make sure that we set excellent
expectations with our customers
another thing worth hitting on is this
is our site mapping tool so what you'll
see here
is that we've taken every single page
and mapped out
we have a home page a webinar a contact
page reviews and testimonials blog
so we actually map out the entire
website using our flow map sitemap
then what we do is we come in and we
will kind of understand the heart of the
website and we'll break down
every page has a section so we have the
hero section what we call the value
proposition
and we're going to go through each and
every section that needs to happen on
that website and the result is
excellent communication clear messaging
that results in in just a better website
because if it's not clear
and if it's not optimized to actually
convert and connect with that core
person if you don't start with
the who and the and the messaging first
and you go straight to design
you're not going to have a good time
you're going to have a bad time
um so as we dive back in we map
everything out we get all the messaging
and and we write
for you which is huge some businesses we
need to work in collaboration
then we design the website then the next
thing we do is what's called the
marketing machine hookup
and essentially we go in and go to this
page you'll see
i hook this up to everything that you
need in order to rank high
to have excellent ads and to track
everything so
really it's in google bing facebook and
linkedin
after that we will create your ads for
you we're going to create
google search ads bing search ads google
display ads
google my business ads google home
services ads facebook display and video
ads
google youtube ads instagram display ads
and linkedin ads we're going to help you
do search ads
google my business social media
generation
and retargeting we're going to help you
implement and it doesn't have to be
expensive that's what's cool if you do
it right
you don't have to spend a lot in fact
when you look at the payoff for most of
the companies that we're working with
we're like creating 10x 15x return on
most of their ad spend
the last two things that we'll do is we
can help you create content that causes
you to gain market share
and rank in search engine so we will
create content that ranks in search
engines
and builds authority we actually write
for you and we collaborate with
other um websites and other businesses
to generate authority through backlinks
and through
excellent content the last thing is is
you can outsource your marketing service
to us so we will actually help you do
the whole thing
folks if you're looking to get your
business set up right if you're looking
for a trustworthy
competent enjoyable small firm to help
your business
achieve excellent results boy we'd love
to help you if you go to
feedbackrench.com
and up at the top here you'll see
there's a schedule a consultation
all you do is you head to the contact
there's my cheesy grin
um fill out this information and then
that'll go to my calendly link we'd love
to connect with you
and i guarantee you we've got over we've
got 76 five-star reviews right now
and what we've found is that we're able
to just add a
ton of value to our customers if you ask
any of my customers if you head to my
web
the home page here the home page has a
couple of them
but you'll see you can see our work and
then you can listen to some customers
we've been able to do quite literally
millions of dollars worth of business
easily for our customers we work really
hard at this but we'd love an
opportunity good luck
god bless and boy no matter what um
we hope that your business goes upward
and forward we hope your marriage goes
upward and forward your family
your communities and that's why we exist
we know that if we help your business
it'll help you it'll help your family
it'll help your communities you'll be
able to provide jobs
and we just know that we're going to be
able to help you so reach out
good luck have a great day