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The future of shopping: what's in store?

The Retail Revolution: How the Pandemic Has Changed Shopping Forever

- Lockdowns have forced people to rely on online shopping for their dopamine hits

- Online retail spending in 2020 exceeded 4 trillion dollars, a third more than the year before

- Retailers have had to adapt and innovate to keep up with the changing landscape

Historical Shifts in Shopping:

- In the 16th century, shopping was personalized but came with a premium price tag

- The industrial revolution brought mass production, but products were less personalized and distribution was difficult

- Superstores and out of town malls increased choices, but the internet changed everything

- With the internet, shoppers have more choice than ever, and the producer and retailer must offer what the consumer wants when they want it

The Power of the Consumer:

- Consumers now call the shots with reviews, social media posts, and influencers leading the way

- China is the world leader in e-commerce due to live streaming selling and key opinion leaders

- Western retailers are playing catch up, but the pandemic has led to the closure of many stores

- Amazon dominates individual customer data, but some brands are cutting the cord to focus on direct-to-consumer selling

Direct-to-Consumer Selling:

- Nike's loyalty scheme creates customer profiles to inform what to produce

- Shopify allows anyone to set up their own online store and integrates e-commerce with social media

- The pandemic has forced retailers to innovate and adapt to the changing landscape of shopping

- China leads the world in e-commerce, and western retailers must catch up

- Direct-to-consumer selling and individual customer data are the future of retail.

Data Brokers: Last Week Tonight with John Oliver (HBO)

The topic of this article is the data broker industry and how they collect and sell personal information for targeted advertising. The article begins with an introduction about how we all have moments when it becomes clear our computer is monitoring our activities. The article then talks about how data brokers are the middlemen of surveillance capitalism, collecting and reselling personal information for a multi-billion dollar industry.

The article explains how personal information is collected through cookies and third-party cookies. Data brokers then pair this information with other data they obtain to create targeted lists, such as couples with clout, ambitious singles, and those with certain ailments or sexual preferences.

The article highlights the dark side of this industry, where companies sell targeted lists to anyone who wants to buy them. The article concludes by emphasizing the need for regulation in the data broker industry to protect personal privacy.

Key points:

- Data brokers collect and resell personal information for targeted advertising

- Personal information is collected through cookies and third-party cookies

- Data brokers pair personal information with other data to create targeted lists

- Targeted lists can include people with certain ailments or sexual preferences

- The article calls for regulation in the data broker industry to protect personal privacy

Retro: Playing My Old Atari 2600 Games and the Atari 50th Celebration Compilation!

Hey everyone, it's Lion Seiben, and today we're taking a trip down memory lane with some old technology. Specifically, the Atari 2600. I recently picked up an AV modded original Atari 2600, so we can hook it up to my video system and play some classic games. But before we do that, let's take a look at the Atari 50th celebration, a great compilation of all the Atari console games throughout the company's history.

- Lion Seiben takes a nostalgic look back at some old technology, specifically the Atari 2600.

- Recently picked up an AV modded original Atari 2600.

- Before playing classic games, Lion Seiben takes a look at the Atari 50th celebration, a compilation of all the Atari console games throughout the company's history.

Atari 50th Celebration:

- More than just a bucket of ROMs, feels like going to a museum.

- Arcade origin section leads you through the company's history all the way to the Jaguar.

- Keeps track of how far along you are.

- Contains great pieces of memorabilia, like badges and photos, and unique footage shot just for this collection.

- Has saved states on all emulated games, and about 60-70 games to play.

Playing Games:

- Can sort games by year, or skip the museum exhibits and go directly to the games.

- Contains a few games that were never released for the Atari 2600.

- Contains reimagine series games, modern interpretations of classic Atari games.

- Lion Seiben's favorite reimagine game is Vector Sector.

Atari 2600 Console:

- Lion Seiben's console is an original piece of hardware from the 70s or 80s, with fake wood grain and AV modded.

- Has a limited library of games based on what was sold at local stores and what friends had.

- Different parts of the country had different game libraries.

- Atari promoted their own games, but there were also third-party titles.

- The Atari 2600 and the Atari 50th celebration are great ways to experience classic Atari games and take a trip down memory lane.

- Lion Seiben purchased everything with his own funds, and all opinions are his own.

Shopping at the Grocery Store - English Conversation

Have you ever been grocery shopping and had trouble finding what you need? Or maybe you found something you wanted, only to realize it was out of stock or not up to par? Grocery shopping can be a frustrating experience, but with a little bit of planning and knowledge, it can also be a successful and enjoyable one.

Tips for Successful Grocery Shopping:

1. Make a list: Before heading to the grocery store, make a list of everything you need. This will help you stay focused and avoid buying unnecessary items.

2. Shop in the morning: Grocery stores tend to be less crowded in the morning, which can make for a more pleasant shopping experience.

3. Look for sales: Keep an eye out for sales and discounts on items you need. This can save you money in the long run.

4. Check expiration dates: Always check expiration dates before purchasing perishable items. This will ensure that you are getting fresh, quality products.

5. Ask for help: If you can't find something or have a question, don't be afraid to ask a store employee for help.

Grocery shopping doesn't have to be a daunting task. By following these simple tips, you can make your next trip to the store a success. Happy shopping!

Why do competitors open their stores next to one another? - Jac de Haan

- Explanation of the Hotelling Model for Spatial Competition

Factors to Consider for Business Positioning:

- Proximity to Customers

- Proximity to Competitors

- Accessibility of Location

Example of Hotelling Model in Action:

- Selling Ice Cream on a Beach

- The Importance of Location for Maximizing Sales

Theoretical Optimality of Hotelling Model:

- Minimizing the Maximum Number of Steps for Customers to Reach a Vendor

- The Equilibrium Nash Moment

Limitations of Hotelling Model:

- Not all Customers are Equally Distributed

- Need for Spatial Monopoly to Achieve Optimal Positioning

- Limitations of Physical Space

Application to Other Industries:

- Fast Food Chains

- Clothing Stores

- Convenience Stores

- The Hotelling Model provides a framework for businesses to consider when positioning themselves for spatial competition, but it has limitations and may not always result in optimal outcomes. Businesses must consider multiple factors when choosing their location to maximize their sales and stay competitive.

How To Sell A Product - Sell Anything To Anyone With This Unusual Method

How to Sell Anything to Anyone with Dramatic Demonstrations

- Most salespeople focus on using smarter words, but that's not enough.

- A dramatic demonstration can create trust and certainty in the mind of the prospect.

- The three questions a prospect asks: Can I trust this person? Is this company competent? Is this person special?

The Power of Dramatic Demonstrations:

- Hearing something 1,000 times is not as convincing as seeing it once.

- Entrepreneurs and salespeople need to show, not just tell.

- The WTF effect: a powerful demonstration that creates trust and certainty.

- The example of a vacuum cleaner infomercial using a dramatic demonstration to show the powerful suction.

- Tony Robbins' use of dramatic demonstrations to launch his programs, such as curing phobias and the fire walk.

- Three questions a prospect asks: Can I trust this person? Is this company competent? Is this person special?

- Examples of using dramatic demonstrations in sales calls, teaching programs, and consulting.

- Using dramatic demonstrations can create trust and certainty in the mind of the prospect.

- By answering the three questions a prospect asks, entrepreneurs and salespeople can increase their chances of making a sale.

- Remember to show, not just tell, and create a WTF effect to stand out in a noisy marketplace.