SEO for Small Business - How to get business clients on Google and Bing
Published on: December 6 2022 by FeedbackWrench
SEO for Small Business - How to get business clients on Google and Bing
Table of Contents
SEO for Small Business - How to get business clients on Google and Bing
| startTime | durationTime | text |
| 00:00:00 | 00:00:04 | so how can you get your company website |
| 00:00:02 | 00:00:06 | and google my business account to rank |
| 00:00:04 | 00:00:08 | above your competitors and show up for |
| 00:00:06 | 00:00:10 | lots of relevant searches and search |
| 00:00:08 | 00:00:11 | engines in order to drive lots of |
| 00:00:10 | 00:00:13 | traffic and sales |
| 00:00:11 | 00:00:15 | well we're going to show you just that |
| 00:00:13 | 00:00:16 | now first off we are feedback wrench and |
| 00:00:15 | 00:00:18 | we help small businesses fill their |
| 00:00:16 | 00:00:22 | sales funnel with websites |
| 00:00:18 | 00:00:23 | ads videos and seo and we'd be delighted |
| 00:00:22 | 00:00:25 | to help your business do what we're |
| 00:00:23 | 00:00:27 | about to explain |
| 00:00:25 | 00:00:29 | now it's currently the summer of 2021 |
| 00:00:27 | 00:00:30 | and i want to share with you about our |
| 00:00:29 | 00:00:32 | content |
| 00:00:30 | 00:00:34 | marketing service which aligns precisely |
| 00:00:32 | 00:00:37 | to what it takes to win |
| 00:00:34 | 00:00:38 | an organic search on google and bing so |
| 00:00:37 | 00:00:40 | without further ado |
| 00:00:38 | 00:00:41 | here's how to actually rank well in |
| 00:00:40 | 00:00:44 | organic search |
| 00:00:41 | 00:00:46 | as a small business remember |
| 00:00:44 | 00:00:48 | traffic to your website can come from |
| 00:00:46 | 00:00:51 | making searches online |
| 00:00:48 | 00:00:54 | through paid ads through social media |
| 00:00:51 | 00:00:55 | or referrals from other websites most |
| 00:00:54 | 00:00:56 | business owners want their business |
| 00:00:55 | 00:00:59 | website |
| 00:00:56 | 00:01:00 | and their google my business page to |
| 00:00:59 | 00:01:03 | show up organically |
| 00:01:00 | 00:01:05 | for a wide array of search queries |
| 00:01:03 | 00:01:06 | free traffic from organic search is |
| 00:01:05 | 00:01:08 | beneficial in many ways but let's |
| 00:01:06 | 00:01:09 | quickly hit on how this whole thing |
| 00:01:08 | 00:01:12 | works |
| 00:01:09 | 00:01:13 | first off google and bing will crawl and |
| 00:01:12 | 00:01:15 | index pretty much the entire internet |
| 00:01:13 | 00:01:17 | almost every single day |
| 00:01:15 | 00:01:18 | they take this data and digest it with |
| 00:01:17 | 00:01:20 | their super computers |
| 00:01:18 | 00:01:22 | in order to serve up the right |
| 00:01:20 | 00:01:23 | situations and solutions for every |
| 00:01:22 | 00:01:25 | search |
| 00:01:23 | 00:01:27 | it then uses machine learning and |
| 00:01:25 | 00:01:29 | algorithms to make assumptions about |
| 00:01:27 | 00:01:31 | what each web page pertains to |
| 00:01:29 | 00:01:34 | and then ranks them according to |
| 00:01:31 | 00:01:37 | hundreds or thousands of unknown factors |
| 00:01:34 | 00:01:38 | a search engine's main goal is to |
| 00:01:37 | 00:01:41 | provide the most |
| 00:01:38 | 00:01:44 | relevant solution to every query |
| 00:01:41 | 00:01:44 | in other words search engines want to |
| 00:01:44 | 00:01:47 | serve up |
| 00:01:44 | 00:01:48 | whatever you intended to find so that |
| 00:01:47 | 00:01:50 | you're left with |
| 00:01:48 | 00:01:51 | solutions and knowledge rather than |
| 00:01:50 | 00:01:54 | frustration |
| 00:01:51 | 00:01:56 | and irrelevancy search engines are very |
| 00:01:54 | 00:01:57 | selective in partikular about what web |
| 00:01:56 | 00:02:00 | pages get served up |
| 00:01:57 | 00:02:03 | by customers searches and they're very |
| 00:02:00 | 00:02:05 | partikular about who they trust |
| 00:02:03 | 00:02:07 | generally speaking google only serves up |
| 00:02:05 | 00:02:09 | web pages and websites that are seen as |
| 00:02:07 | 00:02:12 | experts in their field |
| 00:02:09 | 00:02:16 | authoritative and trustworthy |
| 00:02:12 | 00:02:19 | the e a t principles we know these |
| 00:02:16 | 00:02:21 | principles as the eat principles |
| 00:02:19 | 00:02:22 | that were found in a document given to |
| 00:02:21 | 00:02:24 | quality assurance professionals at |
| 00:02:22 | 00:02:28 | google a while back |
| 00:02:24 | 00:02:30 | e stands for expert a is authoritative |
| 00:02:28 | 00:02:32 | and t is trustworthy there's so much |
| 00:02:30 | 00:02:34 | that goes into great optimizing for |
| 00:02:32 | 00:02:34 | search engines but i want to keep this |
| 00:02:34 | 00:02:36 | short |
| 00:02:34 | 00:02:38 | business owners can have their website |
| 00:02:36 | 00:02:41 | rank high in google and bing if they |
| 00:02:38 | 00:02:44 | commit to doing three things really well |
| 00:02:41 | 00:02:45 | to rank high in google first off a |
| 00:02:44 | 00:02:48 | business owner will need to have |
| 00:02:45 | 00:02:51 | an optimized website and footprint |
| 00:02:48 | 00:02:52 | with a great user experience it's all |
| 00:02:51 | 00:02:54 | about the customer |
| 00:02:52 | 00:02:56 | second they'll need to create |
| 00:02:54 | 00:02:58 | authoritative content |
| 00:02:56 | 00:03:00 | on relevant subject matters and |
| 00:02:58 | 00:03:03 | questions |
| 00:03:00 | 00:03:04 | and then third they'll need to build up |
| 00:03:03 | 00:03:06 | that content |
| 00:03:04 | 00:03:08 | and we'll get more specific in a minute |
| 00:03:06 | 00:03:10 | so create optimized websites |
| 00:03:08 | 00:03:13 | with the great user experiences create |
| 00:03:10 | 00:03:14 | authoritative content on relevant |
| 00:03:13 | 00:03:17 | subjects |
| 00:03:14 | 00:03:18 | and then build up that content so let's |
| 00:03:17 | 00:03:20 | pause for a moment and realize that the |
| 00:03:18 | 00:03:23 | eat principles |
| 00:03:20 | 00:03:25 | are just that a long-term kind of |
| 00:03:23 | 00:03:26 | subjective set of standards to measure a |
| 00:03:25 | 00:03:30 | website by |
| 00:03:26 | 00:03:31 | google uses these eat principles and |
| 00:03:30 | 00:03:33 | hundreds of factors that we're not |
| 00:03:31 | 00:03:35 | really sure about |
| 00:03:33 | 00:03:37 | because it's working really hard just to |
| 00:03:35 | 00:03:40 | serve up whatever is best |
| 00:03:37 | 00:03:41 | in every situation and that is no small |
| 00:03:40 | 00:03:43 | feat |
| 00:03:41 | 00:03:45 | websites should create authoritative |
| 00:03:43 | 00:03:46 | content and then build it up |
| 00:03:45 | 00:03:48 | but they should know that it takes |
| 00:03:46 | 00:03:50 | months if not years |
| 00:03:48 | 00:03:51 | for it to start showing up on google and |
| 00:03:50 | 00:03:54 | bing |
| 00:03:51 | 00:03:55 | partikularly on the first page google |
| 00:03:54 | 00:03:58 | sets the bar |
| 00:03:55 | 00:03:58 | very high for the organic search engine |
| 00:03:58 | 00:04:01 | results |
| 00:03:58 | 00:04:02 | so you'll have to invest into growing |
| 00:04:01 | 00:04:05 | your online presence |
| 00:04:02 | 00:04:07 | to become good enough the process that |
| 00:04:05 | 00:04:10 | we use to help small businesses |
| 00:04:07 | 00:04:11 | and organizations show up in search |
| 00:04:10 | 00:04:13 | results |
| 00:04:11 | 00:04:15 | is called content marketing and search |
| 00:04:13 | 00:04:18 | engine optimization or |
| 00:04:15 | 00:04:20 | seo for short content marketing and |
| 00:04:18 | 00:04:21 | search engine optimization |
| 00:04:20 | 00:04:23 | is like growing a tree that will |
| 00:04:21 | 00:04:24 | eventually produce fruit for you |
| 00:04:23 | 00:04:27 | you'll have to do the right things over |
| 00:04:24 | 00:04:28 | time to nurture it but once the season |
| 00:04:27 | 00:04:30 | of benefit comes |
| 00:04:28 | 00:04:32 | you'll shout for joy that you're able to |
| 00:04:30 | 00:04:34 | make money and dominate the competition |
| 00:04:32 | 00:04:37 | without paying for ads |
| 00:04:34 | 00:04:38 | all the time so this whole process takes |
| 00:04:37 | 00:04:41 | time and effort |
| 00:04:38 | 00:04:43 | and it's not an overnight success that's |
| 00:04:41 | 00:04:44 | why we always recommend relying on paid |
| 00:04:43 | 00:04:46 | search ads |
| 00:04:44 | 00:04:48 | and remarketing to generate consistent |
| 00:04:46 | 00:04:50 | sales and keep your sales funnel |
| 00:04:48 | 00:04:51 | full and then investing in content |
| 00:04:50 | 00:04:55 | marketing to dominate |
| 00:04:51 | 00:04:57 | over time now we found that three core |
| 00:04:55 | 00:04:59 | behaviors are what business owners will |
| 00:04:57 | 00:05:01 | need to embrace in order to rank in |
| 00:04:59 | 00:05:04 | search engines |
| 00:05:01 | 00:05:05 | first develop your reviews and |
| 00:05:04 | 00:05:07 | testimonials |
| 00:05:05 | 00:05:09 | that shows that you have authority and |
| 00:05:07 | 00:05:12 | that you're worthy of trust |
| 00:05:09 | 00:05:13 | second write authoritative content on |
| 00:05:12 | 00:05:16 | your website |
| 00:05:13 | 00:05:19 | and create similar content on youtube |
| 00:05:16 | 00:05:21 | third build up promote and continuously |
| 00:05:19 | 00:05:24 | improve that content with an |
| 00:05:21 | 00:05:24 | emphasis on attracting backlinks to that |
| 00:05:24 | 00:05:27 | content |
| 00:05:24 | 00:05:28 | which we'll explain in just a minute |
| 00:05:27 | 00:05:30 | here at feedback range will be your |
| 00:05:28 | 00:05:32 | outsourced marketing team you can hire |
| 00:05:30 | 00:05:33 | us and we'll actually do this for you |
| 00:05:32 | 00:05:35 | when you sign up for our content |
| 00:05:33 | 00:05:37 | marketing service |
| 00:05:35 | 00:05:39 | and there are really four steps to our |
| 00:05:37 | 00:05:41 | content marketing strategy |
| 00:05:39 | 00:05:43 | first we need to identify questions and |
| 00:05:41 | 00:05:44 | topics that are relevant to your |
| 00:05:43 | 00:05:46 | prospective customer |
| 00:05:44 | 00:05:48 | it's important to think of the guidance |
| 00:05:46 | 00:05:50 | your core customer will need |
| 00:05:48 | 00:05:52 | and the questions that they're going to |
| 00:05:50 | 00:05:54 | ask second |
| 00:05:52 | 00:05:56 | we need to create authoritative |
| 00:05:54 | 00:05:58 | optimized and well crafted |
| 00:05:56 | 00:06:01 | written and video content that actually |
| 00:05:58 | 00:06:02 | satisfies a person's search query or |
| 00:06:01 | 00:06:05 | question |
| 00:06:02 | 00:06:05 | third we'll want to promote that content |
| 00:06:05 | 00:06:07 | and |
| 00:06:05 | 00:06:09 | optimize it so that people actually see |
| 00:06:07 | 00:06:12 | it read it |
| 00:06:09 | 00:06:14 | and consume your content we need to get |
| 00:06:12 | 00:06:16 | eyes on that content and make sure that |
| 00:06:14 | 00:06:17 | we make changes to optimize it so that |
| 00:06:16 | 00:06:18 | people |
| 00:06:17 | 00:06:20 | are reading it and engaging with it |
| 00:06:18 | 00:06:23 | rather than bouncing off |
| 00:06:20 | 00:06:24 | and not reading it and then fourth we'll |
| 00:06:23 | 00:06:26 | need to build up |
| 00:06:24 | 00:06:29 | votes of confidence from around the |
| 00:06:26 | 00:06:31 | internet in the form of backlinks |
| 00:06:29 | 00:06:33 | now a backlink is when your artikle is |
| 00:06:31 | 00:06:35 | used as a source |
| 00:06:33 | 00:06:38 | and in the process they create a |
| 00:06:35 | 00:06:41 | hyperlink back to your original artikle |
| 00:06:38 | 00:06:41 | the quality and number of backlinks to |
| 00:06:41 | 00:06:44 | your overall |
| 00:06:41 | 00:06:45 | domain and each individual piece of |
| 00:06:44 | 00:06:48 | content |
| 00:06:45 | 00:06:50 | is a major factor in how high it will |
| 00:06:48 | 00:06:54 | rank compared to other websites |
| 00:06:50 | 00:06:56 | so again plan topics and questions |
| 00:06:54 | 00:06:57 | create authoritative written content and |
| 00:06:56 | 00:06:59 | video |
| 00:06:57 | 00:07:01 | promote it and improvement and then |
| 00:06:59 | 00:07:03 | build and attract backlinks to that |
| 00:07:01 | 00:07:06 | content |
| 00:07:03 | 00:07:07 | over time you will have scores or |
| 00:07:06 | 00:07:09 | hundreds of pieces of content ranking |
| 00:07:07 | 00:07:11 | for a broad array of relevant keywords |
| 00:07:09 | 00:07:13 | which create opportunities that you |
| 00:07:11 | 00:07:15 | didn't know about before |
| 00:07:13 | 00:07:17 | not only that but much of the content we |
| 00:07:15 | 00:07:18 | create does more than just help you rank |
| 00:07:17 | 00:07:21 | in search engines |
| 00:07:18 | 00:07:23 | it also helps other people trust you and |
| 00:07:21 | 00:07:26 | see you as an industry expert |
| 00:07:23 | 00:07:27 | and being trusted and seen as an |
| 00:07:26 | 00:07:28 | authority will allow you to focus on |
| 00:07:27 | 00:07:31 | selling value |
| 00:07:28 | 00:07:32 | rather than price so not only will you |
| 00:07:31 | 00:07:34 | get more traffic |
| 00:07:32 | 00:07:35 | but you'll also close more sales at a |
| 00:07:34 | 00:07:38 | higher margin |
| 00:07:35 | 00:07:42 | in almost every case so more sales |
| 00:07:38 | 00:07:43 | higher margins what's the catch |
| 00:07:42 | 00:07:46 | well first off it takes time and an |
| 00:07:43 | 00:07:48 | investment google and bing |
| 00:07:46 | 00:07:50 | take a while to trust your business |
| 00:07:48 | 00:07:52 | enough to send traffic your way |
| 00:07:50 | 00:07:53 | that's why content marketing is a long |
| 00:07:52 | 00:07:56 | haul strategy |
| 00:07:53 | 00:07:57 | while paid ads are what business owners |
| 00:07:56 | 00:07:58 | should use to keep their sales funnel |
| 00:07:57 | 00:08:01 | full |
| 00:07:58 | 00:08:03 | now over time your home page and your |
| 00:08:01 | 00:08:05 | google my business page |
| 00:08:03 | 00:08:07 | will both start to rank much higher for |
| 00:08:05 | 00:08:10 | your core commercial keywords |
| 00:08:07 | 00:08:11 | which is critikal for your business |
| 00:08:10 | 00:08:13 | besides that |
| 00:08:11 | 00:08:15 | you'll see the individual pieces of |
| 00:08:13 | 00:08:17 | content begin to draw in organic traffic |
| 00:08:15 | 00:08:19 | from potential customers |
| 00:08:17 | 00:08:20 | as well as people from around the nation |
| 00:08:19 | 00:08:22 | and world |
| 00:08:20 | 00:08:23 | as you create relevant content that |
| 00:08:22 | 00:08:26 | solves problems |
| 00:08:23 | 00:08:29 | and people actually consume it and as |
| 00:08:26 | 00:08:30 | you build up backlinks to those artikles |
| 00:08:29 | 00:08:32 | you'll win individual battles for |
| 00:08:30 | 00:08:35 | searches which will lead |
| 00:08:32 | 00:08:37 | to you winning the overall war to become |
| 00:08:35 | 00:08:40 | the subject matter authority in the eyes |
| 00:08:37 | 00:08:43 | of google bing and other search engines |
| 00:08:40 | 00:08:44 | google will see your entire website and |
| 00:08:43 | 00:08:47 | your organization |
| 00:08:44 | 00:08:48 | as a trustworthy authoritative expert in |
| 00:08:47 | 00:08:49 | your field |
| 00:08:48 | 00:08:51 | and everything on the internet |
| 00:08:49 | 00:08:52 | pertaining to your business will become |
| 00:08:51 | 00:08:55 | more prominent |
| 00:08:52 | 00:08:57 | and outrank your competitors now i want |
| 00:08:55 | 00:08:58 | to end here with some specific benefits |
| 00:08:57 | 00:09:01 | that you'll see |
| 00:08:58 | 00:09:04 | as you go through this process first |
| 00:09:01 | 00:09:06 | your home page and your google my |
| 00:09:04 | 00:09:07 | business will rank for your core |
| 00:09:06 | 00:09:10 | commercial keywords |
| 00:09:07 | 00:09:14 | more often higher and will show up |
| 00:09:10 | 00:09:16 | in a broader region in your area second |
| 00:09:14 | 00:09:18 | your homepage will rank for a much wider |
| 00:09:16 | 00:09:21 | array of keywords |
| 00:09:18 | 00:09:22 | third your individual pieces of content |
| 00:09:21 | 00:09:25 | will draw |
| 00:09:22 | 00:09:26 | in customers for ancillary keywords |
| 00:09:25 | 00:09:29 | fourth |
| 00:09:26 | 00:09:30 | your remarketing lists on google |
| 00:09:29 | 00:09:32 | facebook and linkedin |
| 00:09:30 | 00:09:34 | will be filled with more audience |
| 00:09:32 | 00:09:38 | members which will allow you to run |
| 00:09:34 | 00:09:40 | better ads and close more sales |
| 00:09:38 | 00:09:42 | fifth more people will trust you and |
| 00:09:40 | 00:09:44 | close with you because you're seen as an |
| 00:09:42 | 00:09:46 | authority |
| 00:09:44 | 00:09:48 | and last your content can be used to |
| 00:09:46 | 00:09:51 | generate even more leads |
| 00:09:48 | 00:09:52 | as we repurpose it for videos and social |
| 00:09:51 | 00:09:55 | media content |
| 00:09:52 | 00:09:58 | and we use it as a lead magnet |
| 00:09:55 | 00:10:00 | on social media advertising so if you're |
| 00:09:58 | 00:10:02 | looking to get your business |
| 00:10:00 | 00:10:04 | closing more deals out ranking the |
| 00:10:02 | 00:10:07 | competition and growing your overall |
| 00:10:04 | 00:10:12 | traffic and sales then invest in content |
| 00:10:07 | 00:10:12 | marketing with feedback crunch |
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