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SEO for Small Business - How to get business clients on Google and Bing

Published on: December 6 2022 by FeedbackWrench

SEO for Small Business - How to get business clients on Google and Bing

SEO for Small Business - How to get business clients on Google and Bing

startTime durationTime text
00:00:00 00:00:04 so how can you get your company website
00:00:02 00:00:06 and google my business account to rank
00:00:04 00:00:08 above your competitors and show up for
00:00:06 00:00:10 lots of relevant searches and search
00:00:08 00:00:11 engines in order to drive lots of
00:00:10 00:00:13 traffic and sales
00:00:11 00:00:15 well we're going to show you just that
00:00:13 00:00:16 now first off we are feedback wrench and
00:00:15 00:00:18 we help small businesses fill their
00:00:16 00:00:22 sales funnel with websites
00:00:18 00:00:23 ads videos and seo and we'd be delighted
00:00:22 00:00:25 to help your business do what we're
00:00:23 00:00:27 about to explain
00:00:25 00:00:29 now it's currently the summer of 2021
00:00:27 00:00:30 and i want to share with you about our
00:00:29 00:00:32 content
00:00:30 00:00:34 marketing service which aligns precisely
00:00:32 00:00:37 to what it takes to win
00:00:34 00:00:38 an organic search on google and bing so
00:00:37 00:00:40 without further ado
00:00:38 00:00:41 here's how to actually rank well in
00:00:40 00:00:44 organic search
00:00:41 00:00:46 as a small business remember
00:00:44 00:00:48 traffic to your website can come from
00:00:46 00:00:51 making searches online
00:00:48 00:00:54 through paid ads through social media
00:00:51 00:00:55 or referrals from other websites most
00:00:54 00:00:56 business owners want their business
00:00:55 00:00:59 website
00:00:56 00:01:00 and their google my business page to
00:00:59 00:01:03 show up organically
00:01:00 00:01:05 for a wide array of search queries
00:01:03 00:01:06 free traffic from organic search is
00:01:05 00:01:08 beneficial in many ways but let's
00:01:06 00:01:09 quickly hit on how this whole thing
00:01:08 00:01:12 works
00:01:09 00:01:13 first off google and bing will crawl and
00:01:12 00:01:15 index pretty much the entire internet
00:01:13 00:01:17 almost every single day
00:01:15 00:01:18 they take this data and digest it with
00:01:17 00:01:20 their super computers
00:01:18 00:01:22 in order to serve up the right
00:01:20 00:01:23 situations and solutions for every
00:01:22 00:01:25 search
00:01:23 00:01:27 it then uses machine learning and
00:01:25 00:01:29 algorithms to make assumptions about
00:01:27 00:01:31 what each web page pertains to
00:01:29 00:01:34 and then ranks them according to
00:01:31 00:01:37 hundreds or thousands of unknown factors
00:01:34 00:01:38 a search engine's main goal is to
00:01:37 00:01:41 provide the most
00:01:38 00:01:44 relevant solution to every query
00:01:41 00:01:44 in other words search engines want to
00:01:44 00:01:47 serve up
00:01:44 00:01:48 whatever you intended to find so that
00:01:47 00:01:50 you're left with
00:01:48 00:01:51 solutions and knowledge rather than
00:01:50 00:01:54 frustration
00:01:51 00:01:56 and irrelevancy search engines are very
00:01:54 00:01:57 selective in partikular about what web
00:01:56 00:02:00 pages get served up
00:01:57 00:02:03 by customers searches and they're very
00:02:00 00:02:05 partikular about who they trust
00:02:03 00:02:07 generally speaking google only serves up
00:02:05 00:02:09 web pages and websites that are seen as
00:02:07 00:02:12 experts in their field
00:02:09 00:02:16 authoritative and trustworthy
00:02:12 00:02:19 the e a t principles we know these
00:02:16 00:02:21 principles as the eat principles
00:02:19 00:02:22 that were found in a document given to
00:02:21 00:02:24 quality assurance professionals at
00:02:22 00:02:28 google a while back
00:02:24 00:02:30 e stands for expert a is authoritative
00:02:28 00:02:32 and t is trustworthy there's so much
00:02:30 00:02:34 that goes into great optimizing for
00:02:32 00:02:34 search engines but i want to keep this
00:02:34 00:02:36 short
00:02:34 00:02:38 business owners can have their website
00:02:36 00:02:41 rank high in google and bing if they
00:02:38 00:02:44 commit to doing three things really well
00:02:41 00:02:45 to rank high in google first off a
00:02:44 00:02:48 business owner will need to have
00:02:45 00:02:51 an optimized website and footprint
00:02:48 00:02:52 with a great user experience it's all
00:02:51 00:02:54 about the customer
00:02:52 00:02:56 second they'll need to create
00:02:54 00:02:58 authoritative content
00:02:56 00:03:00 on relevant subject matters and
00:02:58 00:03:03 questions
00:03:00 00:03:04 and then third they'll need to build up
00:03:03 00:03:06 that content
00:03:04 00:03:08 and we'll get more specific in a minute
00:03:06 00:03:10 so create optimized websites
00:03:08 00:03:13 with the great user experiences create
00:03:10 00:03:14 authoritative content on relevant
00:03:13 00:03:17 subjects
00:03:14 00:03:18 and then build up that content so let's
00:03:17 00:03:20 pause for a moment and realize that the
00:03:18 00:03:23 eat principles
00:03:20 00:03:25 are just that a long-term kind of
00:03:23 00:03:26 subjective set of standards to measure a
00:03:25 00:03:30 website by
00:03:26 00:03:31 google uses these eat principles and
00:03:30 00:03:33 hundreds of factors that we're not
00:03:31 00:03:35 really sure about
00:03:33 00:03:37 because it's working really hard just to
00:03:35 00:03:40 serve up whatever is best
00:03:37 00:03:41 in every situation and that is no small
00:03:40 00:03:43 feat
00:03:41 00:03:45 websites should create authoritative
00:03:43 00:03:46 content and then build it up
00:03:45 00:03:48 but they should know that it takes
00:03:46 00:03:50 months if not years
00:03:48 00:03:51 for it to start showing up on google and
00:03:50 00:03:54 bing
00:03:51 00:03:55 partikularly on the first page google
00:03:54 00:03:58 sets the bar
00:03:55 00:03:58 very high for the organic search engine
00:03:58 00:04:01 results
00:03:58 00:04:02 so you'll have to invest into growing
00:04:01 00:04:05 your online presence
00:04:02 00:04:07 to become good enough the process that
00:04:05 00:04:10 we use to help small businesses
00:04:07 00:04:11 and organizations show up in search
00:04:10 00:04:13 results
00:04:11 00:04:15 is called content marketing and search
00:04:13 00:04:18 engine optimization or
00:04:15 00:04:20 seo for short content marketing and
00:04:18 00:04:21 search engine optimization
00:04:20 00:04:23 is like growing a tree that will
00:04:21 00:04:24 eventually produce fruit for you
00:04:23 00:04:27 you'll have to do the right things over
00:04:24 00:04:28 time to nurture it but once the season
00:04:27 00:04:30 of benefit comes
00:04:28 00:04:32 you'll shout for joy that you're able to
00:04:30 00:04:34 make money and dominate the competition
00:04:32 00:04:37 without paying for ads
00:04:34 00:04:38 all the time so this whole process takes
00:04:37 00:04:41 time and effort
00:04:38 00:04:43 and it's not an overnight success that's
00:04:41 00:04:44 why we always recommend relying on paid
00:04:43 00:04:46 search ads
00:04:44 00:04:48 and remarketing to generate consistent
00:04:46 00:04:50 sales and keep your sales funnel
00:04:48 00:04:51 full and then investing in content
00:04:50 00:04:55 marketing to dominate
00:04:51 00:04:57 over time now we found that three core
00:04:55 00:04:59 behaviors are what business owners will
00:04:57 00:05:01 need to embrace in order to rank in
00:04:59 00:05:04 search engines
00:05:01 00:05:05 first develop your reviews and
00:05:04 00:05:07 testimonials
00:05:05 00:05:09 that shows that you have authority and
00:05:07 00:05:12 that you're worthy of trust
00:05:09 00:05:13 second write authoritative content on
00:05:12 00:05:16 your website
00:05:13 00:05:19 and create similar content on youtube
00:05:16 00:05:21 third build up promote and continuously
00:05:19 00:05:24 improve that content with an
00:05:21 00:05:24 emphasis on attracting backlinks to that
00:05:24 00:05:27 content
00:05:24 00:05:28 which we'll explain in just a minute
00:05:27 00:05:30 here at feedback range will be your
00:05:28 00:05:32 outsourced marketing team you can hire
00:05:30 00:05:33 us and we'll actually do this for you
00:05:32 00:05:35 when you sign up for our content
00:05:33 00:05:37 marketing service
00:05:35 00:05:39 and there are really four steps to our
00:05:37 00:05:41 content marketing strategy
00:05:39 00:05:43 first we need to identify questions and
00:05:41 00:05:44 topics that are relevant to your
00:05:43 00:05:46 prospective customer
00:05:44 00:05:48 it's important to think of the guidance
00:05:46 00:05:50 your core customer will need
00:05:48 00:05:52 and the questions that they're going to
00:05:50 00:05:54 ask second
00:05:52 00:05:56 we need to create authoritative
00:05:54 00:05:58 optimized and well crafted
00:05:56 00:06:01 written and video content that actually
00:05:58 00:06:02 satisfies a person's search query or
00:06:01 00:06:05 question
00:06:02 00:06:05 third we'll want to promote that content
00:06:05 00:06:07 and
00:06:05 00:06:09 optimize it so that people actually see
00:06:07 00:06:12 it read it
00:06:09 00:06:14 and consume your content we need to get
00:06:12 00:06:16 eyes on that content and make sure that
00:06:14 00:06:17 we make changes to optimize it so that
00:06:16 00:06:18 people
00:06:17 00:06:20 are reading it and engaging with it
00:06:18 00:06:23 rather than bouncing off
00:06:20 00:06:24 and not reading it and then fourth we'll
00:06:23 00:06:26 need to build up
00:06:24 00:06:29 votes of confidence from around the
00:06:26 00:06:31 internet in the form of backlinks
00:06:29 00:06:33 now a backlink is when your artikle is
00:06:31 00:06:35 used as a source
00:06:33 00:06:38 and in the process they create a
00:06:35 00:06:41 hyperlink back to your original artikle
00:06:38 00:06:41 the quality and number of backlinks to
00:06:41 00:06:44 your overall
00:06:41 00:06:45 domain and each individual piece of
00:06:44 00:06:48 content
00:06:45 00:06:50 is a major factor in how high it will
00:06:48 00:06:54 rank compared to other websites
00:06:50 00:06:56 so again plan topics and questions
00:06:54 00:06:57 create authoritative written content and
00:06:56 00:06:59 video
00:06:57 00:07:01 promote it and improvement and then
00:06:59 00:07:03 build and attract backlinks to that
00:07:01 00:07:06 content
00:07:03 00:07:07 over time you will have scores or
00:07:06 00:07:09 hundreds of pieces of content ranking
00:07:07 00:07:11 for a broad array of relevant keywords
00:07:09 00:07:13 which create opportunities that you
00:07:11 00:07:15 didn't know about before
00:07:13 00:07:17 not only that but much of the content we
00:07:15 00:07:18 create does more than just help you rank
00:07:17 00:07:21 in search engines
00:07:18 00:07:23 it also helps other people trust you and
00:07:21 00:07:26 see you as an industry expert
00:07:23 00:07:27 and being trusted and seen as an
00:07:26 00:07:28 authority will allow you to focus on
00:07:27 00:07:31 selling value
00:07:28 00:07:32 rather than price so not only will you
00:07:31 00:07:34 get more traffic
00:07:32 00:07:35 but you'll also close more sales at a
00:07:34 00:07:38 higher margin
00:07:35 00:07:42 in almost every case so more sales
00:07:38 00:07:43 higher margins what's the catch
00:07:42 00:07:46 well first off it takes time and an
00:07:43 00:07:48 investment google and bing
00:07:46 00:07:50 take a while to trust your business
00:07:48 00:07:52 enough to send traffic your way
00:07:50 00:07:53 that's why content marketing is a long
00:07:52 00:07:56 haul strategy
00:07:53 00:07:57 while paid ads are what business owners
00:07:56 00:07:58 should use to keep their sales funnel
00:07:57 00:08:01 full
00:07:58 00:08:03 now over time your home page and your
00:08:01 00:08:05 google my business page
00:08:03 00:08:07 will both start to rank much higher for
00:08:05 00:08:10 your core commercial keywords
00:08:07 00:08:11 which is critikal for your business
00:08:10 00:08:13 besides that
00:08:11 00:08:15 you'll see the individual pieces of
00:08:13 00:08:17 content begin to draw in organic traffic
00:08:15 00:08:19 from potential customers
00:08:17 00:08:20 as well as people from around the nation
00:08:19 00:08:22 and world
00:08:20 00:08:23 as you create relevant content that
00:08:22 00:08:26 solves problems
00:08:23 00:08:29 and people actually consume it and as
00:08:26 00:08:30 you build up backlinks to those artikles
00:08:29 00:08:32 you'll win individual battles for
00:08:30 00:08:35 searches which will lead
00:08:32 00:08:37 to you winning the overall war to become
00:08:35 00:08:40 the subject matter authority in the eyes
00:08:37 00:08:43 of google bing and other search engines
00:08:40 00:08:44 google will see your entire website and
00:08:43 00:08:47 your organization
00:08:44 00:08:48 as a trustworthy authoritative expert in
00:08:47 00:08:49 your field
00:08:48 00:08:51 and everything on the internet
00:08:49 00:08:52 pertaining to your business will become
00:08:51 00:08:55 more prominent
00:08:52 00:08:57 and outrank your competitors now i want
00:08:55 00:08:58 to end here with some specific benefits
00:08:57 00:09:01 that you'll see
00:08:58 00:09:04 as you go through this process first
00:09:01 00:09:06 your home page and your google my
00:09:04 00:09:07 business will rank for your core
00:09:06 00:09:10 commercial keywords
00:09:07 00:09:14 more often higher and will show up
00:09:10 00:09:16 in a broader region in your area second
00:09:14 00:09:18 your homepage will rank for a much wider
00:09:16 00:09:21 array of keywords
00:09:18 00:09:22 third your individual pieces of content
00:09:21 00:09:25 will draw
00:09:22 00:09:26 in customers for ancillary keywords
00:09:25 00:09:29 fourth
00:09:26 00:09:30 your remarketing lists on google
00:09:29 00:09:32 facebook and linkedin
00:09:30 00:09:34 will be filled with more audience
00:09:32 00:09:38 members which will allow you to run
00:09:34 00:09:40 better ads and close more sales
00:09:38 00:09:42 fifth more people will trust you and
00:09:40 00:09:44 close with you because you're seen as an
00:09:42 00:09:46 authority
00:09:44 00:09:48 and last your content can be used to
00:09:46 00:09:51 generate even more leads
00:09:48 00:09:52 as we repurpose it for videos and social
00:09:51 00:09:55 media content
00:09:52 00:09:58 and we use it as a lead magnet
00:09:55 00:10:00 on social media advertising so if you're
00:09:58 00:10:02 looking to get your business
00:10:00 00:10:04 closing more deals out ranking the
00:10:02 00:10:07 competition and growing your overall
00:10:04 00:10:12 traffic and sales then invest in content
00:10:07 00:10:12 marketing with feedback crunch